21, Dec 2023
Suzuki Motorcycle India’s Suzuki Matsuri echoes with success in Bangalore
Bangalore, 21 December 2023: Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, successfully concludes the second edition of Suzuki Matsuri in Bangalore, marking an unforgettable celebration of motorcycling culture and community spirit. Held at the JK Grand Arena, the event witnessed participation from more than 3,300 enthusiasts showcasing their passion for motorcycling.
Expressing gratitude to the participants, Mr. Devashish Handa, EVP Sales, Marketing & After Sales, Suzuki Motorcycle India said, “We are delighted by the tremendous response to Suzuki Matsuri in Bangalore. Having over 3,300 enthusiasts actively participate is truly gratifying. Suzuki Matsuri isn’t just an event; it’s a celebration of the dynamic motorcycle community. We appreciate the support and enthusiasm that participants brought to make this edition an outstanding success.”
Event Highlights:
- · Iconic Rides: Taking the centerstage were Hayabusa parade and Gixxer parade, drawing admiration from the crowd. These parades not only showcased the prowess of motorcycles but also united riders in a shared appreciation for the legendary Hayabusa and the dynamic Gixxer.
- · Engaging Experiences: Attendees immersed themselves in a variety of thrilling experiences, from navigating specially engineered Gymkhana Tracks that tested their skills to indulging in the ultimate speed rush on the Zip Track. The Urban Enduro Adventure showcased the dynamic versatility of Suzuki motorcycles. Participants also seized the chance to engage and interact with industry experts who provided valuable insights into the latest motorcycle trends.
- · Creative Canvasses and Culinary Delights: The Art & Graffiti Zone became a creative haven, adorned with captivating installations and graffiti, adding an artistic touch to the festival. Culinary Cruise offered a diverse range of delectable food options, ensuring a delightful culinary experience for all attendees.
- · Star-Studded Entertainment: The event’s entertainment lineup lived up to its promise, with the charismatic emcee Rustom K Patel keeping the energy high and DJ Vijay Kumar U D setting the stage for an electrifying atmosphere. This was followed by a mesmerizing headlining performance by artist Raghu Dixit.
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- By Rabindra
21, Dec 2023
82% of professionals are concerned about job redundancy due to emerging technologies: Hero Vired Report
· A significant 78% of respondents recognize upskilling as a proactive strategy to navigate the rapidly changing work landscape
· A significant 81% of respondents who have upskilled in the last 1 year, utilised online courses in their learning journey
· 43.5% of professionals believe that the need for upskilling is as frequent as every 6 months
· 75% women who upskilled, found it easier to get back to work post a career break
Bengaluru, 21 December 2023, National: A recent report on ‘Future of the Skills Landscape 2024’ by Hero Vired, a leading learntech startup from the Hero Group, revealed a notable trend among professionals and graduates. Drawing insights from a comprehensive survey that reached out to 2 lakh individuals, consisting of students, working professionals, and academicians; a significant 82% of working professionals expressed concerns over potential job redundancy due to emerging technologies. This finding underscores the unease within the workforce about the impact of evolving technologies on job security.
Interestingly, despite these concerns, 78% of working professionals recognize upskilling as a proactive strategy to navigate the rapidly changing work landscape. This acknowledgment reflects a growing awareness of the need for continuous learning and skill enhancement to stay relevant in today’s dynamic job market.
The report delves into the role of Artificial Intelligence (AI) in shaping career trajectories. 39% of respondents believe that knowledge of AI significantly influences career growth opportunities within their current organisations, and a significant 43% express dissatisfaction with the lack of adequate AI training provided by their employers. This highlights a clear gap between perceived importance and the actual provision of training in this critical technology domain.
Commenting on the findings, Akshay Munjal, Founder and CEO, Hero Vired said, “The report captures the sentiments and priorities of professionals and graduates amidst a dynamic and volatile job landscape. It illuminates concerns tied to technological changes and the urgency to upskill in order to address these challenges. Also, as professionals and companies alike are placing the long-due focus on sustainability, fitness, and mental health; job roles in these sectors will be in demand. Through our platform, we aim to address the skill gaps prevalent in the country through new-age courses that aim to make professionals future-ready for the 21st century and Industry 4.0.”
The emergence and impact of generative AI, exemplified by the late 2022 launch of ChatGPT, have sparked discussions in corporate boardrooms and households alike. Notably, 90% of respondents predict AI to be the most in-demand skill in the next five years, out of which a striking 80% anticipate AI to be the highest-paying job within the same timeframe.
The report also sheds light on the frequency and preferences for upskilling. Out of the working professionals in the age group of 18-55, both from metro and non-metro cities, 43.5% of them express the need for upskilling every 6 months. 83% of the respondents believe that upskilling, particularly in AI, will enhance their job opportunities. Moreover, with ed-tech platforms revolutionising education and enhancing accessibility, a significant 81% of respondents who upskilled themselves last year, opted for online courses in their learning journeys.
“It cites concerns tied to rapid technological advancements while underscoring the crucial role of upskilling in addressing these challenges. Upskilling will prepare future leaders to better navigate through the challenges and assist them when using technology to their advantage.” Akshay Munjal added.
Beyond the technology domain, the report also identifies the top three non-technology sector jobs expected to be in high demand: digital marketing, green jobs, and mental health coaching. As industries prioritise environmental responsibility, demand grows for professionals with expertise in Corporate Social Responsibility (CSR), corporate governance, and eco-friendly technologies. This diversification suggests a broader recognition of the evolving nature of skills required across various sectors.
Respondents who were upskilled with hard skills 6 months ago highlighted the importance of equally focusing on soft skills as well. Beyond technical expertise, employers value communication, adaptability, and emotional intelligence. As automation advances, the human touch embodied in soft skills distinguishes professionals in an evolving workplace. This dual emphasis reflects an understanding of the need for a well-rounded skill set in today’s competitive job market.
In the rapidly evolving world, anyone returning from a career break will face an obsolescence of skills. This is even more concerning for women, as a 6-month maternity leave, for instance, is bound to make most women feel inadequate, amidst a few gender-specific social stereotypes that still exist. However, the report indicated that 75% of women, who upskilled, found it easier to get back to work post a career break, thus signalling a ray of hope for them.
In essence, as individuals and organisations adapt to the evolving demands of the professional landscape, Hero Vired’s report serves as a valuable resource for understanding the dynamics of the contemporary job market. As an emerging learntech platform, it is committed to shaping a workforce that is not just future-ready but at the forefront of innovation and technological prowess.
21, Dec 2023
AAONXT Marks 3 Years of Operations, Expands Language Reach, Surpasses 1 Lakh Subscribers and 10 Lakh Downloads Worldwide
India, 21 December 2023 – As AAONXT commemorates its 3rd operational milestone on 20th December 2023, Eastern India’s premier OTT platform is elated to announce a significant achievement. As part of our strategic expansion, AAONXT has recently made its presence felt in languages from the eastern part of India, including Odia and Bengali, with plans to further broaden our linguistic offerings by introducing Assamese in the coming months.
AAONXT, Odisha’s First independent OTT platform, is aimed at showcasing web series, feature films, and documentaries across a wide variety of genres. This initiative caters to the entertainment needs of 50 million Odias across the globe who are deprived of quality cinema/content in their mother tongue. We believe in bringing a path-breaking change in entertainment at par with the changing international filmmaking/showcasing scenario.
The company, led by Founder and CEO Mr. Kaushik Das, has witnessed remarkable growth, boasting an impressive 80,000 to 100,000 regular subscribers and nearly 10 lakh downloads worldwide. This expansion aligns with AAONXT’s vision to break down language barriers and offer diverse, indigenous content to audiences around the globe. Presently available in 94 countries, AAONXT is breaking new ground in the world of regional entertainment. AAONXT’s Founder and CEO, Mr. Kaushik Das, expressed his excitement about this milestone, saying, “Our journey has been nothing short of exhilarating. We are thrilled to witness the growing global reach of AAONXT and the increasing popularity of our diverse content offerings. The inclusion of Assamese and the positive response from audiences across 94 countries are testaments to our commitment to providing quality entertainment. As we expand our language offerings and witness the overwhelming response from our audience worldwide, we are motivated to continue our mission of bringing diverse, high-quality content to every corner of the globe. AAONXT is not just a platform; it’s a celebration of culture, storytelling, and the human experience.”
Growth Highlights:
- Linguistic Diversity: AAONXT now offers content in Odia, Bengali, and will soon introduce Assamese.
- Global Presence: Available in 94 countries, AAONXT is reaching audiences across the world.
- Subscriber Base: With 80,000 to 100,000 regular subscribers, AAONXT is gaining traction globally.
- Downloads: The platform has achieved nearly 10 lakh downloads, reflecting its widespread popularity.
21, Dec 2023
Unwind this winter in Pune with Bhimthadi Jatra
National, December 21st, 2023: Bhimthadi Jatra, founded by Sunanda Tai Pawar, celebrates its 17th year, with a captivating rural extravaganza that offers a unique and vibrant experience for visitors from all walks of life. Held annually in Pune, this extraordinary carnival seamlessly blends culture, tradition, skills, and entertainment, making it a must-visit.
With over 400,000 visitors every year, the Jatra welcomes Punekars, Mumbaikars, and art enthusiasts from neighboring cities. There is a beautiful music anthem attached to Bhimthadi this year with an aim to attract the younger generation to embrace the cultural diversity, bridging the gap between the rural and urban culture at Bhimthadi Jatra.
The 17th year is a platform empowering women to showcase their skills in handicrafts, textiles, and food preparation, contributing to their communities.
In a world where the allure of preserving and revelling in cultural heritage is irresistible, Bhimthadi Jatra emerges as a distinctive and authentic experience that beckons exploration. This annual spectacle, nestled in the heart of Maharashtra, not only showcases the region’s agricultural splendour but also unfolds as a vibrant stage for local artisans, craftsmen, and farmers to showcase their talents and products.
Bhimthadi Jatra has attracted eager visitors who are interested in buying products from rural and tribal women around India. The handicrafts at Bhimthadi are made of materials like khun, neem wood, and bamboo. Specially abled children from NGOs make coasters, warli paintings, and pen holders which are sold at the Jatra. She can give valuable input on the things showcased at the event. The home decor items are upcycled and brought to the event. Furniture, kitchenware, and other items made from neem wood and bamboo are also available.
Since its inception, Bhimthadi Jatra has attracted eager visitors who anticipate the delectable food served annually at the fair. The event also boasts repeat customers who return each year to patronize specific food stalls. Millets have been a staple in our diet for generations and have seen a resurgence in popularity recently. Attendees at Bhimthadi Jatra will have the opportunity to sample local Maharashtrian cuisine at various food stalls. Bhimthadi Jatra also provides support to entrepreneurs seeking certification for their food products and assists with proper branding and packaging strategies for their goods.
Continuing its ongoing approach towards embracing conscious choices and clothing, sustainable fashion wear brands like The Kishkinda Trust, Viva La Vida India and Love for the Loom are going to be participating in Bhimthadi Jatra’s 17th year exhibition.
Bhimthadi Jatra itself as an event follows sustainable practices, encouraging and educating the people who are participating and those attending.
– There is a farmers market where you can purchase organically produced products from direct contact.
– There is a policy for non-plastic, non thermocol plates being used, etc.
– The flexes used at the event for advertising purposes are all sent for recycling, ensuring zero wastage at the event.
– Plastic water bottles are not allowed at the event.
– Zero food wastage is ensured as well.
Date: December 21st – December 25th, 2023
Time: 11:00 am – 9:00 pm
Venue: Agricultural College Ground, Shivaji Nagar, Pune
21, Dec 2023
Crystal Crop Protection Limited is now Great Place To Work Certified Organization
New Delhi, Dec 21, 2023– Crystal Crop Protection Limited, one of the fast-growing R&D-based crop protection manufacturing and marketing companies in India, has been awarded with the Great Place To Work® certification. This puts Crystal Crop in the prestigious list of organizations known for positive and progressive workplace culture.
Crystal Crop has taken multiple HR initiatives recently:
- Crystal Women’s Network: With the Goal of Increasing the Diversity Hiring across functions within an Industry where the percentage of Diverse Candidates are less than 5%, to facilitate a safe and encouraging Work environment and create a platform with Senior Mentorship programs and Buddy Programs to encourage Women from Bottom to the Top Levels to succeed.
- Engage & Grow: One-of-a-Kind Training program for the HODs and N-1 Level Leaders to unlearn, strategize and Re-learn new ways to combat old problems. It aims at sharpening the thought process of Leaders and encouraging them to think Out of the Box.
- HR for Non-HR program: This program trains People managers on management skills and HR policies, so that they are efficient enough to solve their teams problem without the need for employees to go to the HR.
- Spearhead workshop: This Interactive Quarterly workshop sessions are aimed at Polishing the Sales Employees with the aim of being the Best Ambassadors of Crystal. This includes Communication with the right Manners and Dress Sense, Negotiations and Relationship Building with Relevant Stakeholders and Shaping their Selling strategies and thought Process.
There are more initiatives in the pipeline:
- New In-Built HRMS system: with New technology that will manage Recruitment, Onboarding, Leave and Attendance Management and Exit Formalities along with Interactive HR Board with Updates on Company Policies, News, Employee Birthdays/Work Anniversaries, and Rewards and Recognition Announcements, etc.
- Advanced Learning Management System (LMS): With a heavy emphasis on Employee Career Development and Skills Training, Crystal will be soon introducing a new LMS platform that will focus on Training and Development programs that are integrated with Career Progression of each Employee.
Speaking on the organization, Crystal Crop’s MD, Mr. Ankur Aggarwal said “We believe in a multi-faceted approach to the workplace. Our focus on internal talent, inclusivity/diversity, training programs for line managers, periodic workshops for employees, revamped insurance claim policies, periodic R&R sessions, and quarterly interactions between employees and HR have enabled us to enhance the workplace experience.”
Speaking on this achievement, Crystal Crop’s CHRO Mr. Bijender Vats said “We are a people first organization, and we focus on policies that create an employee friendly environment. And this certificate is a validation to the same. Keeping in mind that the heart of any organization is the employee experience, we have always worked on making the workplace a positive, flexible, productive, and healthy haven for our employees. This GPTW certification is great source of encouragement for us as an organization.”
Great Place To Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions. The Institute serves businesses, non-profits, and government agencies in more than 60 countries and has conducted pioneering research on the characteristics of great workplaces for over three decades.
In India, the Great Place To Work institute partners with more than 1400 organizations annually across over 22 industries to help them build High-Trust, High-Performance Cultures designed to deliver sustained business results. Hundreds of CEOs and CXOs from India Inc. are part of the great place community that is committed to the vision of making India a great place to work for all.
The Institute’s research shows that great workplaces are characterized by great leadership, consistent employee experience, and sustainable financial performance. These organizations can deliver a consistent experience to all their employees irrespective of their role, gender, tenure, or level. Their leaders believe in the vision of creating and sustaining a great place to work for all and role models for all leaders.
21, Dec 2023
Ambuja Cements Uplifts Healthcare Facilities for the Tribal Community in West Bengal’s Farakka region
Bengaluru, 21st December 2023: Ambuja Cements, the cement and building material company of the diversified Adani Group, through its CSR arm, has forged a strategic partnership with the Health Department in order to enhance the healthcare facilities for the tribal communities of Shymlapur village in Farakka region of Murshidabad district. This is a substantial step towards integrating modern healthcare practices into community welfare that has been relying on traditional treatments so far.
A doorstep healthcare service, spearheaded by Health Sakhi Kalpana Mandal, specifically addresses the unique challenges faced by tribal women in accessing healthcare. They dedicatedly focus on providing late-night assistance, pregnancy testing, and family planning services. Their ‘Matriyan’ program, offering free vehicle services, plays a pivotal role in ensuring that vital healthcare reaches every household in the tribal village.
The success of this initiative is evident from the effective delivery of pregnancy test kits, blood pressure screenings, HB testing, and the distribution of essential supplements and family planning resources. This comprehensive approach has resulted in a noteworthy achievement: a 100% institutional delivery rate in Shymlapur village.
The infusion of modern healthcare practices is creating a positive impact on the tribal communities of Shymlapur. The empowerment of tribal women through specialized services exemplifies how modern healthcare practices are tailored to meet the specific needs of the community, ensuring comprehensive and culturally sensitive care.
Going beyond doorstep services, the program includes health camps and educational sessions, actively fostering heightened health awareness among the tribal community. This holistic approach not only improves healthcare access but also seamlessly integrates the tribal population into mainstream healthcare services.
Ambuja Cements’ commitment to enhancing healthcare in Murshidabad’s tribal areas aligns seamlessly with its business ethos. These initiatives not only elevate the quality of healthcare but also cultivate a sense of trust and engagement within the community, paving the way for sustainable health advancements.
21, Dec 2023
“Life has turned over for Rajat”: Shine Pandey on his character in Amazon miniTV’s Dehati Ladke
Mumbai December 21,2023: – Amazon miniTV – Amazon’s free video streaming service recently released a coming-of-age drama, Dehati Ladke. The show follows the journey of Rajat Raj Singh Chauhan (essayed by Shine Pandey) as he ventures into city life from his hometown in pursuit of his aspirations. Rajat struggles to uphold his commitments to his parents despite the allure of urban life. It is adapted from Shashank Bharatiya’s acclaimed Hindi novel of the same name.
Rajat is portrayed by Shine Pandey, who encounters romance, university life, and camaraderie throughout the film. Sharing about his character from the show, the actor said, “Rajat comes from a small town in Uttar Pradesh, Gonda, and he moves to Lucknow to prepare for UPSC and become an IAS officer. He has a lot of expectations to fulfill for his family, and the entire village, everyone is looking forward to him. He is determined to make it big and achieve his dreams. But obviously, it’s not that easy. Life doesn’t always give you what you want. He meets lots of new people in Lucknow and a new story begins”.
Further elaborating on this he added, “Rajat meets a lot of people as he joins his college, he befriends Shashank, Yuvan and eventually meets Prerna. He also interacts with Chhaya and Prashant Bhaiya. So, things have become difficult for Rajat because he didn’t expect this change in his life. After all, everything is very new. And it is not at all close to what he had lived earlier. So everything is very new for him. He eventually evolves, and a great deal of confusion arises within his head. While watching the show, you’ll see him talking to himself often, trying to understand the mess around him.”
21, Dec 2023
Milind Soman successfully concludes “Lifelong Green Ride 3.0”
Milind Soman successfully concludes “Lifelong Green Ride 3.0,” the third edition that traversed 650 kms from Pune to Vadodara and 200 kms in Bengaluru, promoted health and environmental well-being throughout India
Mumbai…December 21, 2023… Milind Soman, the well-known fitness icon, has triumphantly completed the third season of Lifelong Green Ride in Bengaluru. This multi-city cycling event, orchestrated by Lifelong Online Retail Private Limited, a leading consumer durables company, aims to promote a healthier and eco-friendly environment.
As a key component of the broader Green Ride 3.0 initiative, Milind embarked on a remarkable cycling journey on Lifelong Cycles from Pune on December 11th. Covering a distance of 650 kilometers, he made his way to Vadodara with planned stopovers in Mumbai and Surat. Additionally, Milind covered a total of 200 kilometers on the TVS iQube Electric, underscoring the versatility and eco-friendliness of electric mobility. The journey concluded in Bengaluru, emphasizing the commitment to sustainable and environmentally conscious initiatives. As part of the Green Ride initiative, he also visited the Statue of Unity where he, along with other dignitaries, inaugurated the adventure sports.
Milind Soman, an avid supporter of the Lifelong campaign advocating to “Fight Lazy,” has been a driving force in inspiring individuals to embrace an active lifestyle and contribute to environmental well-being. The Lifelong Freeride Cycle has been his trusted companion on this mission.
Commenting on the occasion, Bharat Kalia, Co-Founder, Lifelong Online Retail Pvt. Ltd., expressed, “Lifelong Green Ride is an annual event that serves as a powerful testament to our dedication to fostering a healthier lifestyle and environmental sustainability. We are proud to collaborate with Milind Soman in spreading this message across the nation.”
India’s fitness icon and supermodel Milind Soman shared his enthusiasm, stating, “Events like Green Ride are crucial to raise awareness about choosing commuting modes wisely. It is a conscious step towards advocating cleaner and smarter commuting options. I am confident that this initiative has inspired many people, encouraging us to look for alternatives to reduce our carbon footprint by choosing safer options.”
During the Ride, Milind actively encouraged families to participate in the “Ride with Family” initiative, allowing Lifelong customers to enjoy the ride alongside him. Furthermore, he engaged with schoolchildren in Bangalore and Pune, further emphasizing the importance of a healthier lifestyle and environmental consciousness.
The Green Ride 3.0 spanned various cities, navigating diverse terrains to symbolize the collective endeavor required for a healthier planet.
21, Dec 2023
Kotak Mahindra Bank Appoints Mr. Eli Leenaars as an Additional and Independent Director on its Board
Bengaluru, 21st December 2023: Kotak Mahindra Bank Limited (“Bank”) announced on 18th December 2023 the appointment of Mr. Eli Leenaars (Mr. Cornelis Petrus Adrianus Joseph Leenaars) as an Additional and Independent Director on the Bank’s Board, for a period of four years, effective January 1, 2024, subject to fulfillment of statutory/regulatory or other requirements, as may be necessary.
Mr. Eli Leenaars is a successful leader with over 35 years of extensive experience in the financial services sector, including institutional & investment banking, asset management, corporate & retail banking, and life & general insurance. A respected expert on the future of digital banking and global industry trends in finance, investment, banking, and leadership, Mr. Leenaars has experience in managing businesses through a wide range of matters including mergers & acquisitions, complex corporate restructurings, strategic initiatives, and challenging financial environments.
Mr. Leenaars enjoyed a 24-year career (since 1991) at ING Group N.V., a Dutch multinational banking and financial services company, and several of its subsidiaries and held numerous key management positions. After ING, Mr. Leenaars served as the Group Managing Director and Vice-Chairman of the Global Wealth Management Division at UBS Group AG, a Swiss multinational investment bank and financial services company, from April 2015 to May 2021 based in Zurich.
Mr. Leenaars is currently serving as Group Chief Operating Officer of Quintet Private Bank, a medium-sized Luxembourg-headquartered bank and wealth manager with operations in 6 European countries.
Mr. Prakash Apte, Non-Executive Independent Chairman, Kotak Mahindra Bank said, “We are delighted to welcome Mr. Eli Leenaars to the Bank’s Board of Directors. His experience of over three decades in the financial services sector will guide us as we chart out the next phase of the Bank’s growth. A respected expert on the future of digital banking and global industry trends in finance, investment, banking, and leadership, he will bring a fresh perspective to the deliberations, and the Board is looking forward to working with him closely
21, Dec 2023
Physics Wallah (PW) launches “Mission JRF” Series for UGC NET 2024, YouTube Channel Surpasses 20,000 Subscribers in a Month
Mumbai: 21st December 2023: Physics Wallah (PW), India’s number one competitive test preparation brand, announced the launch of its “Mission JRF” (Junior Research fellowship) series for the UGC NET (University Grants Commission National Eligibility Test) June 2024 exam, the batches commenced on December 16, 2023. Physics Wallah (PW)’s comprehensive UGC NET Online Coaching offers top-notch video lectures, interactive classes, mock tests, and expert guidance with twenty-four-seven doubt-solving availability in Hindi and English to help aspirants ace the 2024 exam.
The National Testing Agency (NTA) conducts the University Grants Commission National Eligibility Test (UGC NET) twice a year to determine the eligibility for Assistant Professor and Junior Research Fellowship (JRF) in Indian universities and colleges.
The “Mission JRF” series covers the following:
Paper 1: This paper is compulsory for all candidates and covers topics such as Teaching Aptitude, Research Aptitude, Reading Comprehension, Communication Skills, Mathematical Reasoning, Logical Reasoning, Data Interpretation, Information and Communication Technology (ICT) in Education. For this exam, Physics Wallah (PW) prepares students.
Paper 2: This paper is specific to each subject and covers the syllabus prescribed by the NTA. Some of the popular subjects offered by Physics Wallah (PW) include Commerce, Economics, Education, and History.
Atul Kumar, Online CEO of Physics Wallah (PW), said, “The UGC NET exam helps open doors for people who want to work in the teaching or research field in India. It also gives you the chance to receive financial support for doing research through the Junior Research Fellowship (JRF). Physics Wallah (PW)’s UGC NET YouTube channel has achieved a remarkable feat by surpassing 20,000 subscribers in just one month. The UGC NET channel continues to witness an exponential rise in its subscriber base. The rapid growth of the channel can be attributed to its high-quality content, expert guidance, and the trust it has developed within the academic community”.
