5, Oct 2023
Goldi Solar Introduces High-Efficiency Solar Panels With Topcon Technology At Rei Expo
New Delhi, October 5, 2023 – Goldi Solar, India’s most quality-conscious solar brand, at the 16th edition of Asia’s largest Renewable Energy India (REI) Expo 2023, launched its latest G12 TOPCon technologically advanced solar panel under the HELOC® (High-Efficiency Low on Carbon) Plus series. The unveiling ceremony was graced by the presence of Shri Bhuwan Chandra Joshi, Former Director (Security) Of Parliament Security Service, and Smt. Hema Bhuwan Joshi, Rashtriya Adhyaksh Mahila Morcha.
TOPCon, formally known as Tunnel Oxide Passivated Contact, technology is a game-changer in solar energy. It pairs tunnel oxide passivation with PERC solar cells to reduce recombination losses and increase efficiency. With efficiency rates surpassing traditional solar panels, TOPCon offers a cost-effective solution for harnessing more energy. Its seamless integration into manufacturing processes and efficiency gains make it an ideal choice for the future of renewable energy.
The latest addition to the HELOC® Plus series comes with a 132-cell Module, N-Type TOPCon Technology, achieving an output of up to 705 Wp. These panels redefine solar efficiency with an excellent module conversion efficiency of up to 22.70%. They deliver exceptional cost-effectiveness, reducing LCOE and BOS costs while ensuring faster payback. Notably, these panels offer more than a 10–30% additional power gain compared to regular modules, even excelling in weak illumination conditions like cloudy or foggy days. Their versatility makes them suitable for various applications, from BIPV to vertical installations and even challenging environments like snowfields and high-humidity areas.
While unveiling the new product, Capt Ishver Dholakiya, Managing Director and Founder, said, “We are thrilled to announce the launch of our state-of-the-art HELOC® Plus series, featuring the innovative TOPCon technology. The world’s increasing dependence on renewable energy sources presents many opportunities for Indian manufacturers to excel in delivering cutting-edge products. At Goldi Solar, our commitment lies in narrowing the technological gap between Indian and Western markets, ensuring our local customers have access to the latest advancements.”
“As we move forward and continue to expand, we remain steadfast in our dedication to fostering employee welfare and upskilling, all while advocating the numerous benefits of solar energy. On this front, while the government introduces various policies, we are equally committed to doing our part in driving the renewable energy movement,” he added.
Goldi Solar has introduced new products to cater to residential, commercial, and utility-scale applications, which have been meticulously tested and certified by BIS, a prominent global testing and certification company in India. These innovative modules will be manufactured at Goldi Solar’s new state-of-the-art facility in Navsari, Gujarat. This expansion will elevate the company’s total manufacturing capacity to 4 GW.
Talking about the launch, Mr. Bharat Bhut, Co-founder and Director, said, “These modules mark a significant technological advancement for Goldi Solar and strategically position us in the market to meet growing demand. Representing a superior iteration of our existing HELOC® Plus series, they achieve an impressive 22.70% efficiency level. This latest product aligns seamlessly with our strategic vision for growth in the renewable sector, addressing market demands effectively.”
In addition to the newly launched product, Goldi Solar has also showcased its highly efficient VAMA On-Grid range of smart string inverters. Available in single-phase and three-phase variants, these solar inverters operate on advanced DSP control technology and achieve efficiency levels of up to 97.4% and 98.6%, respectively. In addition to this, these inverters feature a smart liquid-crystal display and offer real-time remote monitoring through Wi-Fi/GPRS connectivity. With an IP65 protection level, they ensure durability in challenging environmental conditions.
With climate change and sustainability being top priorities for most countries, solar energy has taken center stage in driving the energy transition. In this quest, TOPCon technology, known for its superior energy conversion capabilities and enhanced performance in challenging conditions, can cause this energy transition for the world.
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- By Rabindra
5, Oct 2023
Flipkart’s Annual Flagship Event, ‘The Big Billion Days’ will also be on Cleartrip
Bengaluru, 5th, October 2023: With the festive season around the corner, Cleartrip, a Flipkart company, is gearing up for one of the biggest travel extravaganza of the year by bringing Flipkart’s flagship event, ‘The Big Billion Days’ (TBBD) on its platform from 8 to 15 October 2023 (Sale starts early on Cleartrip on 7 October 2023). Curated to create value and affordability for customers, this year’s TBBD will bring to customers, never-seen-before offers across its lines of businesses on Cleartrip.
This year’s edition of Flipkart’s TBBD will see the addition of exciting features across its categories. Cleartrip has recently undergone a significant overhaul of its user experience across its platform. This transformation was driven by a commitment to an exceptional customer experience, especially during high-demand festive periods when time is of the essence. This revamp strongly emphasizes enhancing price options and display of features, empowering users to make informed decisions throughout the booking process.
To further bolster the experience that customers have while transacting with us, a range of system enhancement measures have been rolled out to promote self-service. In case a customer does not find a resolution online, he/she can request a callback. Processes have been re-engineered to make support available 24/7, on call, and on social media (mention Twitter/Facebook) for instant resolution. In addition, our promise to our customers has been to attend all calls within 30 seconds, in an event where calls have to wait beyond 30 seconds, live Chat is enabled as an option for the customer.
Speaking on the occasion, Ayyappan R., CEO, of Cleartrip, stated, “At Cleartrip, value, affordability, and transparency are tenets of an elevated customer experience. The festive season is the most important period for our entire travel ecosystem. With our unbeatable deals during TBBD, we plan to change the way India thinks about travel. We continue to address key customer pain points with unique propositions – Cancel For No Reason, CT FlexMax, No-Cost EMI, Medi-Cancel, and Buy Now Pay Later. Every product is aimed to offer users the best fares across flights, hotels, and buses, even amid the usual festive surge in prices.”
He added, “We are thrilled to continue Flipkart’s legacy of delivering value and innovation with The Big Billion Days 2023. We also look forward to advancing our aspiration of democratising travel with industry-first offerings and a personalised user experience.”
4, Oct 2023
TEDxStLouis Hosts Two Steps Forward Talks
Live and in-person TEDx series spotlights local women and their perspective on gender equity.
(St. Louis, Mo., Oct. 4, 2023) – TEDxStLouis – a nonprofit community of learners and change-agents in St. Louis – will host its “Two Steps Forward” talks on Fri., Oct. 27 from 2:30 to 5:30 p.m. The event will be held at the Touhill Performing Arts Center located at One University Blvd. on the University of Missouri-St. Louis (UMSL) campus. Tickets range from $35 for General Admission and $65 for a VIP experience.
The “Two Steps Forward” TEDxStLouis Women’s event will highlight inspirational women who are taking bold strides into the future to make big dreams a reality. Speakers include:
- Julie Antonic, Actress and Playwright for Prison Performing Arts, Artist, and owner of ArtTonic, “Ex prisoners are finding surprising levels of success as returning citizens through organizations such as Prison Performing Arts.”
- Cynthia Chapple, Founder and CEO of Black Girls Do STEM and CC Black Lab, “Roaming Curiosity Leads to Radical Imagination as an Antithesis to Injustice.”
- Betsy Cohen, Executive Director of the St. Louis Mosaic Project, “Why immigrants are important to our communities and economies, with their compelling skills and stories.”
- Legacy Jackson, Founder of Little Legacies Community Service Organization, “How a 14-year-old’s service organization is impacting communities, developing young change-makers, and having fun with a purpose.”
- Mary Ruppert-Stroescu, Associate Professor at Washington University in St. Louis, “It’s a never-ending quest: sustainable fashion solutions and the problems they create.”
- Naomi Wheeless, Global Head of Customer Success at Square, “Taking the I out of Leadership.”
The event includes Innovation Alley, a space to learn more about local innovators whose ideas are positively shifting the area’s community.
Sponsors include COCA, 100th Monkey, Modest Motion, RAC, RGA, and US Bancorp.
TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. Founded in 2013, TEDxStLouis, formerly TEDxGatewayArch, provides the community with events, connections, and ongoing information. For more information or to register, visit http://www.tedxsaintlouis.org.
4, Oct 2023
PrepInsta and Dronacharya Group of Institutions Forge Partnership to Offer Comprehensive Placement Support to Job Aspirants
New Delhi, 04th October 2023: PrepInsta, India’s leading and most visited website for placement preparation and a rising EdTech brand has joined hands via a strategic partnership with Dronacharya Group of Institutions to provide the students world class placement and upskilling opportunities. Both parties, on September 15, 2023, have signed Memorandum of Understanding (MOU) lasting 2024 to help students secure the placement of their choice.
As a result of this tie between PrepInsta and Dronacharya Group of Institutions, over 20,000+ students are set to gain exposure in their relevant fields and even learn new skills, increasing their chances of landing a high paying job. Dronacharya Group of Institutions is set to gain considerably from this alliance as this tie-up brings them a single point of contact (POC) for training and placement preparations. Not only this, the institute will further be provided with full access to PrepInsta’s prepInstaprime.com and prepinsta.com platforms. Both of these offer a range of learning materials, including mock tests and video content. In addition to this, PrepInsta will also provide Dronacharya Group with exclusive access to a to a premium WhatsApp group providing job updates from various service and product-based companies, a premium teacher assistance group (TA support) that resolves doubts in real-time over discord, as well as an exclusive performance tracking dashboard for colleges to monitor student reports.
Mr. Manish Agarwal, Co-founder & CMO at PrepInsta, expressed his excitement about the alliance saying, “Our collaboration with Dronacharya Group of Institutions promises an enriched academic journey for their students and heightened institutional capabilities. Through this partnership, students will gain access to relevant industry-specific courses, empowering them with vital skills for the competitive job market. In addition, our dedicated support for placement preparation, coupled with detailed performance analysis tools will ensure that students are well-prepared for career opportunities. This initiative not only augments students’ employability but more importantly also strengthens the institute’s standing by equipping them with the advanced tools needed for future success.”
“We are elated to announce our partnership with PrepInsta, a leading EdTech platform, which promises to transform the placement landscape for Dronacharya Group of Institutions students. With PrepInsta’s industry-specific resources and training programs, we intend to elevate our students’ preparedness and competitiveness. Our shared goal is to provide comprehensive assistance throughout the placement journey, ensuring our students secure the best opportunities for a successful future. More importantly, we aspire to establish a new institutional record for the highest number of placements in association with PrepInsta” said Richa Jaiswal – Head of Training & Placement Cell, ( Dronacharya College of Engg. & Dronacharya Group of Institute)
PrepInsta has risen to prominence as an all-encompassing resource for job seekers in India, dedicated to closing the gap in employment prospects nationwide. Within their repertoire, PrepInsta Prime provides an extensive array of tools, encompassing skill enhancement, coding, and interview preparation, all aimed at equipping students for the job placement journey. Whereas Dronacharya Group of Institutions stands as a beacon of excellence in education, known for its unwavering commitment to nurturing talent and delivering top-notch academic and industry-relevant programs. Its legacy of producing not just students but future leaders underscores its greatness in the field of education that has carved out a special niche amidst a cluster of institutions located at Greater Noida, a hub of education that has become a heart-throb of educationists and aspirants of higher education alike.
4, Oct 2023
Case Study: Streamlining Logistics and Warehousing Operations with Centrahub CRM
About the Company: Sree Enterprises (CFA), Logistics & Warehousing
Sree Enterprises (CFA) is a prominent player in the logistics and warehousing industry, providing comprehensive solutions to clients across various sectors. With a commitment to delivering efficient and reliable services, the company has established a strong foothold in the market. However, like any growing business, Sree Enterprises faced challenges in managing their operations and data effectively.
The Problem: Inefficient Dispatch Monitoring and Data Management
Before the implementation of Centrahub CRM, Sree Enterprises encountered significant obstacles in overseeing LR (Lorry Receipt) copies and creating vehicle-specific route plans. Daily dispatch status updates were a manual and cumbersome task, leading to delays, errors, and customer dissatisfaction. The absence of a centralized system made reprinting LR copies a challenge, resulting in missed opportunities and additional administrative burden.
The Solution: Introducing Centrahub CRM’s LR Software
Recognizing the need for a comprehensive solution to address these challenges, Sree Enterprises decided to implement Centrahub CRM’s LR software. This software promised to revolutionize their logistics and warehousing operations by streamlining LR dispatch data and optimizing route planning. With its user-friendly interface and advanced features, Centrahub CRM presented an opportunity to enhance efficiency and customer satisfaction.
Key Features of Centrahub CRM’s LR Software:
● Centralized Data Repository: The CRM software provided a centralized platform to store and manage LR copies, vehicle-wise route plans, and dispatch data. This eliminated the need for manual tracking and reduced the risk of errors.
● Effortless Data Retrieval: The ability to download LR copies and reprint them as needed was a game-changer. This feature ensured that no crucial documents were lost, enhancing professionalism and reducing disruptions.
● Real-time Monitoring: Centrahub CRM enabled real-time monitoring of vehicle-wise dispatch plans, giving Sree Enterprises a clear overview of their operations. This facilitated better decision-making and improved resource allocation.
The Results : Enhanced Efficiency and Customer Satisfaction
After implementing Centrahub CRM’s LR software, Sree Enterprises experienced a transformation in their operations. The results were evident across various aspects of their business:
● Operational Efficiency: With the new CRM software, Sree Enterprises saw a significant reduction in manual data entry and tracking efforts. This streamlined their processes, leading to faster order processing and dispatches.
● Improved Dispatch Planning: The real-time monitoring and route optimization features allowed for better planning and utilization of their fleet. This not only reduced transportation costs but also improved delivery timelines.
● Customer Satisfaction: The ability to provide accurate and timely updates to customers regarding their shipments elevated customer satisfaction levels. This led to stronger client relationships and repeat business.
● Positive Team Experience: The Sree Enterprises team found using the CRM software to be a positive experience. The user-friendly interface and intuitive features made the transition smooth and minimized training time.
In conclusion, the adoption of Centrahub CRM LR Software by Sree Enterprises (CFA) transformed their logistics and warehousing operations. The software’s ability to efficiently manage LR dispatch data, track vehicle-wise routes, and provide real-time updates significantly improved their operational efficiency and customer satisfaction. The success of this implementation serves as a testament to the impact of tailored CRM solutions in optimizing industry-specific processes.
4, Oct 2023
Agricultural Innovation: Revolutionising the future of farming through advanced soil testing technology in India
By Melind Deshpande, Founder and CEO of BhoomiSeva, HCF Tech Private Limited, and distributor for Bhu-Vision (Krishi-RASTAA)
Agriculture has been the backbone of India’s economy for centuries, providing sustenance and livelihoods to millions. In recent times, however, the sector has faced numerous challenges, including degrading soil health, dwindling water resources, and unpredictable weather patterns. In this era of rapid technological advancement, the marriage of agriculture and innovation has become essential to ensure food security, sustainability, and economic prosperity. One such groundbreaking innovation that promises to transform Indian farming is advanced soil testing technology. India, with its rich history of farming, is poised to lead the way by integrating cutting-edge soil testing technologies into its agricultural practices, thus ensuring a more productive, sustainable, and resilient future.
The significance of soil health
Soil is the foundation upon which the entire agricultural ecosystem rests. The health of the soil directly affects crop yields, nutritional value, and environmental sustainability. Over the years, improper land management, excessive use of chemical fertilizers, and monoculture farming have taken a toll on soil health, leading to nutrient depletion, erosion, and reduced water-holding capacity.
Recognizing the critical role soil health plays in agricultural productivity, researchers and scientists have been striving to develop advanced soil testing technology that goes beyond traditional methods. These new tools offer a deeper understanding of soil composition, nutrient levels, and microbial activity, enabling farmers to make informed decisions and implement targeted strategies. Coupled with data analytics and machine learning algorithms, these technologies can generate real-time recommendations tailored to the specific needs of a farmer’s plot. This not only optimizes resource allocation but also mitigates the excessive use of fertilizers and pesticides, reducing environmental impact.
The advent of advanced soil testing technology
Advanced soil testing technology involves a combination of cutting-edge techniques such as remote sensing, spectroscopy, and molecular biology. These techniques allow for rapid, accurate, and cost-effective assessment of soil health parameters. One of the most promising advancements is the use of hyperspectral imaging, which provides a detailed analysis of soil properties by capturing the reflected light spectra. This non-destructive method enables farmers to identify nutrient deficiencies, organic matter content, and even potential disease outbreaks.
Furthermore, molecular biology techniques, such as DNA sequencing, can reveal the microbial diversity present in the soil. This knowledge is invaluable as it helps farmers choose the right crop varieties and implement practices that support beneficial microorganisms, fostering a healthy and balanced soil ecosystem.
Benefits for Indian farmers
India’s vast and diverse agricultural landscape makes it an ideal candidate for the adoption of advanced soil testing technology. With varying soil types, climate conditions, and cropping patterns, a one-size-fits-all approach is ineffective. Through precision agriculture enabled by these technologies, Indian farmers can fine-tune their practices, optimizing yields and conserving resources.
The adoption of advanced soil testing technology holds immense promise for Indian farmers. By accurately assessing soil health, farmers can tailor their agricultural practices to maximize yields, reduce input costs, and minimize environmental impact. Precise knowledge of nutrient levels allows for targeted fertilization, minimizing overuse of chemicals and preventing nutrient runoff into water bodies.
Moreover, this technology empowers farmers to engage in precision agriculture, where they can optimize planting patterns, irrigation schedules, and pest management strategies. In a country where smallholder farmers dominate, these innovations level the playing field, enabling them to compete in a global market while practicing sustainable agriculture.
Government initiatives and private sector involvement
The Indian government has recognized the potential of advanced soil testing technology and has taken steps to promote its adoption. Initiatives such as the Soil Health Card Scheme aim to provide farmers with personalized soil health information and recommendations. These cards are based on comprehensive soil testing, empowering farmers with data-driven insights to improve productivity and sustainability.
Additionally, the private sector has been actively contributing to the development and dissemination of these technologies. Start-ups and agri-tech companies are designing user-friendly, portable soil testing kits that can be used on-site, even in remote areas. These kits provide instant results, allowing farmers to make immediate decisions and adjustments.
Challenges and the way forward
While the future of farming with advanced soil testing technology looks promising, challenges remain. The initial investment required for adopting these technologies might deter some farmers, particularly those with limited resources. Moreover, ensuring that farmers can effectively interpret and implement the results of these tests is crucial. Training and capacity-building efforts are essential to bridge this knowledge gap.
Interpreting the complex data generated by these technologies can also pose a challenge, especially for those without access to technical expertise. User-friendly interfaces and training programs can bridge this knowledge gap, ensuring that even the most remote farmers can benefit from these innovations.
A collaborative effort
The integration of advanced soil testing technology into Indian agriculture is not a task for any single stakeholder. It demands collaboration between government bodies, agricultural research institutions, technology providers, and farmers themselves. Policy support in the form of incentives, subsidies, and regulations is crucial to incentivize adoption. Research institutions can drive innovation by tailoring these technologies to India’s unique agricultural context. Technology providers need to develop user-friendly tools that can be easily operated by farmers, regardless of their technical prowess.
Advanced soil testing technology has the potential to revolutionize Indian agriculture, paving the way for sustainable, productive, and resilient farming systems. By harnessing the power of innovation, Indian farmers can address the pressing challenges of soil degradation, water scarcity, and climate change. As the nation strives for food security and economic growth, investing in advanced soil testing technology is not just a choice but a necessity. The time has come for a new era of farming – one driven by knowledge, data, and sustainable practices. However, realizing this potential requires a collective effort, driven by the conviction that technology, when harnessed wisely, can pave the way for a greener and more prosperous tomorrow.
4, Oct 2023
AEON Fantasy Malaysia To Provide Artec STEM Educational Toys from Japan at Toy Masters Nationwide
Kuala Lumpur, 4 October 2023 – Tech Up Sdn. Bhd. a STEM education solutions provider, and the sole distributor of educational products from Japan-based Artec Co Ltd., today announced that AEON Fantasy Malaysia has selected Artec Logic Puzzles to be featured at Toy Master corners located inside various children’s edutainment facilities including kidzooona and FANPEKKA. Toy Master is a new edutainment corner which was first opened in the country last year by AEON Fantasy Malaysia.
On 22 September, AEON Fantasy Malaysia introduced Artec Logic Puzzles as part of Tonttu’s Toy Academy educational offering at FANPEKKA, during the facility’s re-opening ceremony held at AEON MALL Tebrau City, Johor Bahru. Meanwhile, the puzzles have already been offered at three kidzooona facilities in Kota Bharu, Alor Setar, and Shah Alam.
AEON Fantasy Malaysia plans to introduce more Toy Master corners throughout Malaysia by 2024 and incorporate Artec Logic Puzzles as part of their products.
These puzzles are suitable for children from kindergarten to primary 1, 2, and 3 and use a progressive approach to help children develop their skills.
Tech Up began supplying educational materials to AEON Fantasy Malaysia in 2022, and now, in 2023, the relationship is expanding further with the inclusion of Artec Logic Puzzles at Toy Master corners.
Ainaa Rosli, CEO of Tech Up said, “The progressive approach introduced in the Artec Logic Puzzles teaches children analytical thinking and decision-making skills. This kind of exposure can help foster interest in STEM among children. We are grateful to be working alongside AEON Fantasy Malaysia, setting a foundation for our children to prepare for their future.”
Managing Director of AEON Fantasy Malaysia, Mr. Narimoto Yamazaki said, “Our purpose of existence is basically to inspire enthusiasm in every child and bring out the smile on their faces. We are focusing on the children’s ability while they can learn through playing. Our Toy Master corner enhances children’s learning development skills especially on cognitive skills and the Artec Logic Puzzles product is aligned with our strategy.”
In addition to these unique puzzles, Tech Up also provides comprehensive TechXpert Toy Master training programs to enhance child development providers with their expertise so that children receive the best possible edutainment experiences.
“We are glad that edutainment products are gaining wider acceptance in our society. This collaboration brings us a step closer to creating a more STEM-savvy generation, which is a positive move as our nation is trying to embrace greater digitalization,” Ainaa concluded.
4, Oct 2023
55 Percent prioritize spending on food and groceries during the festive season – Axis My India October CSI Survey
Bangalore, 4th October 2023: Axis My India, a leading consumer data intelligence company, unveils the latest insights from the India Consumer Sentiment Index (CSI), revealing noteworthy trends in consumer behaviour. The report showcases a diverse range of data, such an increase in overall household spending for 53% of families, highlighting a nuanced 2% dip from the last month. Additionally, the festive spirit seems to be in full swing, as 55% of respondents plan to prioritize spending on festive delights, from food and groceries to clothing and accessories. Significantly, 43% of shoppers spotlight product quality as their foremost consideration, indicating a discerning and quality-conscious consumer base. The report also celebrates the enduring appeal of local markets, with 56% of participants favouring them, echoing the “vocal for local” ethos. With the festive season ushering in renowned sales events and diverse shopping experiences, the findings provide a vibrant and optimistic outlook for businesses and consumers alike.
The October net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +8, which is the same as compared to last 2 months.
The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.
The survey used Computer-Aided Telephonic Interviews and included 5452 participants from 35 states and UTs. Among them, 66% were from rural areas and 34% from urban areas. In terms of regions, 32% were from the North, 20% from the East, 39% from the West, and 9% from the South of India. Among the participants, 64% were male and 36% were female. Looking at the largest groups, 29% were aged between 36 and 50 years old, while 28% were aged between 26 and 35 years old.
Commenting on the CSI report, Pradeep Gupta, Chairman & MD, Axis My India, said, “As we navigate through this festive season consumers are showcasing a harmonious blend of traditional values and modern preferences. As we enter this festive season, it is evident that quality and local sourcing remain paramount, yet the digital realm is undeniably shaping purchasing decisions. Brands that understand this synergy and can cater to both aspects will undoubtedly thrive. Furthermore, the survey insights reveal an undying commitment to supporting local businesses, echoing the spirit of self-reliance and the ‘vocal for local’ ethos. The commitment to local vendors and businesses emphasizes a deep-rooted sense of community and reflects a collective effort to foster and support local ecosystems. We see a conscientious shift towards responsible consumerism, where the emphasis is equally on the source as it is on the quality of the purchase. The consumer today is informed, engaged, and values-centric, shaping a transformative era in retail that is rich in trust, quality, digital savviness, and a deeply rooted community spirit.”
Key findings
· Overall household spending has increased for 53% of the families, which is a decrease by 2% from last month. Consumption remains the same for 36% of families. The net score, which was +45 last month, has dipped to +42 this month.
· Spends on essentials like personal care & household items have increased for 43% of families, which marks an increase by 2% from last month. Consumption remains the same for 40% of families. The net score, which was at 22 last month, has surged to +26 this month.
· Spends on non-essential & discretionary products like AC, Car, and Refrigerators have increased for 9% of families, which reflects a spike from last month by 3%. Consumption remains the same for 84% of families. The net score, which was -1 last month, is at +1 this month.
· Expenses towards health-related items such as vitamins, tests, healthy food has surged for 36% of the families. This reflects an increase in consumption by 2% from last month. Consumption remains the same for 48% of families. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -19 this month.
· Consumption of media (TV, Internet, Radio, etc.) has increased for 20% of families, depicting a slight increase in media consumption percentage by 1% from last month. The net score, which was -4 last month, is at -1 this month. Media consumption remains the same for 59% of families.
· Mobility has increased for 8% of the families, which is a dip by 1% from last month. The net score, which was -1 last month, has dipped to -2 this month. Mobility remains the same for 82% of the families.
On topics of current national interest
· The survey delved into consumers’ intentions regarding their shopping preferences for the upcoming festive season. Notably, 55% of respondents plan to prioritize spending on food and groceries. Moreover, 37% of respondents indicated a desire to spend on clothing and accessories. The rest are leaning towards allocating their expenditures on home décor and furnishings, electronics, and gadgets, as well as discretionary items like cars, ACs, and refrigerators. These insights underscore potential shifts in consumer patterns and their anticipated repercussions on the market.
· The survey thoroughly explored various factors and determinants that shape the respondents’ purchasing choices during the festive period. Remarkably, a prominent 43% of respondent indicated that product quality is the primary factor guiding their buying choices during the festive period. Meanwhile, 21% of respondents mentioned that discounts and promotions substantially sway their purchasing decisions during these times. On the other hand, 16% of respondents recognized personal preferences as the leading factor in their festive buying choices.
· Participants place a high value on product quality, highlighting its importance above other considerations such as discounts, brand reputation, and personal preferences when shopping. A commendable 48% of participants prioritize product quality when investing in durable goods like cars, ACs, and refrigerators. Similarly, an encouraging 44% and 43% of participants seek top-quality products in the realms of food and groceries, and clothing and accessories, respectively. Furthermore, 42% and 38% of participants champion product quality as a key factor when choosing home decor and furnishing, as well as electronics and gadgets. This underlines a positive trend toward informed and quality-conscious buying choices.
· The survey delved into participants’ inclinations regarding different shopping channels they prefer when purchasing festive items. A significant 56% of respondents expressed a preference for local markets and vendors, reflecting a strong inclination towards supporting local businesses. Interestingly, a modest 36% of respondents showed a preference for in-branded physical stores for their festive shopping. Meanwhile, 8% of respondents favoured e-commerce platforms for their festive purchases, showcasing the diversity in shopping preferences.
· Echoing the spirit of self-reliance, respondents demonstrated a commendable preference for shopping from local markets and vendors, championing the “vocal for local” ethos. A remarkable 62% of participants choose local outlets for their home décor and furnishing needs. Similarly, 58% of participants opt for local sources for their food and grocery shopping, while 53% of participants look locally for clothing and accessories. Notably, even for more substantial discretionary purchases like cars, ACs, and refrigerators, a significant 39% of participants still favour in-store shopping. This showcases a strong community-focused consumer trend.
· The survey delved into participants’ perspectives on big ticket spending during the festive season. Interestingly 77% of participants are opting to refrain from making any big-ticket purchases during this festive time. On the other hand, 18% of participants are demonstrating a willingness to engage in significant spending, showcasing a sense of optimism and economic resilience. Meanwhile, 4% of participants are still contemplating their spending decisions, reflecting a sense of careful consideration during the festive season.
· In the vibrant landscape of festive shopping, payment preferences reflected a blend of tradition and modernity. Amid the festive hustle and bustle, a substantial 78% of respondents gravitate towards the timeless charm of cash for their transactions. In a modern twist, 16% of respondents are inclined to embrace digital wallets to settle their festive purchases, while an innovative 6% of respondents opt for the convenience of debit/credit cards and online banking for their seasonal transactions. These eclectic payment preferences underscore the harmonious blend of tradition and innovation in the festive shopping experience.
· The survey explored the preferred channels through which participants stay updated on festive promotions and discounts. 34% of participants stay updated through social media ads, showcasing the growing influence of digital platforms. Additionally, 32% of participants trust word-of-mouth, reflecting the enduring value of personal recommendations. Interestingly, a modest 12% of participants choose newspapers as their source of information on festive offers and deals, indicating a diverse range of preferred mediums.
· Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today’s festive market. 50% of respondents rely on social media advertisements for updates on offers related to electronics and gadgets. Similarly, 42% and 41% of respondents tap into these ads for offers on discretionary spends and home decor. 36% of respondents stay updated on festive offers and deals for clothing and accessories through social media ads, emphasizing the platform’s significance. Interestingly, traditional word-of-mouth still holds sway for 35% of respondents, particularly when it comes to food and groceries, emphasizing the blend of digital and traditional in today’s market dynamics.
· The 84-day festival season joyfully welcomes renowned sales events on e-commerce platforms, enticing shoppers to delight in making high- value purchases during this celebratory period. 20% of participants hold off for these exceptional sales to benefit from the abundant discounts and offers available. Meanwhile, 71% of participants stick to their regular spending habits, unaffected by the festive season’s sales and promotions. Furthermore, an opportunistic 9% of participants make substantial purchases, contingent on the appealing discounts presented during the festive season sales. All in all, the festive season not only lights up our spirits but also opens a gateway to smart, joyous shopping experiences for everyone.
· The festive season presents an excellent opportunity for brands and businesses to forge deeper connections, fostering meaningful conversations with their customers. 33% of respondents are more likely to interact with brands when presented with compelling offers. While 39% of respondents cherish the classic touch, choosing not to interact with brands on social media for festive deals, a mere 22% of respondents abstain from leveraging social media for their online shopping needs, showcasing the enduring charm of classic approaches.
· As the festive season unveils its charm, participants’ interactions with brands on social media paint an intriguing picture. In the radiant tapestry of festive season engagements, 42% of participants choose to keep their experiences with brand deals close to their heart, refraining from broadcasting them on social media. On the brighter side, 23% of participants show a budding interest in sharing their brand interactions, while an enthusiastic 10% of participants are eager to highlight their festive finds on social media. This diversity in sharing exemplifies the varied yet vibrant ways in which people choose to celebrate their festive shopping journeys.
4, Oct 2023
Harley-Davidson X440 Deliveries to Commence From 15th Oct, 2023
Bengaluru, India, October 4, 2023: Bringing a lot of excitement for customers in the upcoming festive season, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is set to commence deliveries of its first co-developed premium motorcycle Harley-Davidson X440 on the auspicious first day of the Navratri festival, i.e., 15th October 2023.
Harley-Davidson X440 is currently being manufactured at Hero MotoCorp’s manufacturing facility – called the Garden Factory – at Neemrana in the northern Indian state of Rajasthan. The Company has been organising test rides for pre-booked customers since 1st September 2023.
The new booking window will open from 16th October, and customers can book the new Harley-Davidson X440 at all Harley-Davidson dealerships and select Hero MotoCorp outlets across the country. Customers can also book the motorcycle online by visiting www.Harley-Davidsonx440.com
Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “The Harley-Davidson X440 continues to create excitement across the country. While the production is in full swing at our Neemrana facility, huge number of our pre-booked customers have availed the opportunity to test ride the motorcycle. We are all geared up to add a lot of festive cheer by commencing deliveries of the Harley Davidson X440 to our customers from the first day of the Navratri. This is just the beginning in our winning the premium journey.”
Since its unveiling in July 2023, the Harley-Davidson X440 has captivated the premium segment customers across India, thereby clocking over 25000 bookings within just a month of its showcase. Hero MotoCorp had to temporarily close the online booking window to cater to the first set of customers.
4, Oct 2023
Novotel Pune Appoints Mangesh Darole as Security Manager
Novotel Pune is pleased to announce the appointment of Mr. Mangesh Darole as its new Security Manager. With over 16 years of extensive experience in security management, Mr. Darole brings a wealth of expertise to ensure the safety and security of our esteemed guests and the property.
Mr. Darole’s career in security management is marked by his exceptional leadership and dedication. In his previous role at Novotel Mumbai International Airport, during the pre-opening phase, he displayed unwavering commitment to security and safety of the hotel. Their comprehensive risk assessment led to proactive measures that significantly reduced risks within the hotel premises, resulting in an impressive 87% rating in the pre-opening Fire-Life Safety (FLS) and Health, Safety, and Environment (HSE) audit. He has also been associated with other well-known properties such as JW Marriott Juhu, The Westin Pune Koregaon Park, Novotel Mumbai Juhu Beach, Ibis styles Goa, Ibis Mumbai Airport.
In his new role at Novotel Pune, Mr. Darole will oversee all aspects of security operations, managing a team responsible for the safety of our guests and staff. His background in security management and his passion for guest safety makes him the perfect fit for our hotel.
Mr. Darole’s ability to plan, monitor, and implement security arrangements, including personnel training and deployment, aligns with our commitment to maintaining high standards in compliance with legal requirements. His expertise in crisis management, traffic logistics, and cost-saving initiatives is invaluable in ensuring the safety and efficiency of our operations.
“We are excited to welcome Mr. Mangesh Darole to our Novotel Pune family,” said Mr. Rahul Panwar, General Manager of Novotel Pune. “His vast experience in security management makes him an asset to our team. We look forward to his contributions in maintaining the highest level of security for our guests.”
Novotel Pune is confident that Mr. Mangesh Darole will play a vital role in enhancing the hotel’s reputation as a trusted and secure destination for travellers. His appointment reflects our unwavering commitment to providing an exceptional and secure guest experience.
