2, Oct 2023
Paytm Payments Bank announces ‘7 People in 7 Days for UPI Mission’ to support Digital India

Paytm Payments Bank announces ‘7 People in 7 Days for UPI Mission’ to support Digital India

Mumbai: 2nd Oct 2023: India’s homegrown Paytm Payments Bank today announced ‘7 People in 7 Days for UPI Mission’ in support of Hon’ble Prime Minister Narendra Modi’s call to the nation to bring new users to the mobile payments revolution. This would further drive adoption of UPI payments.

Under ‘7 People in 7 Days for UPI Mission’, Paytm Bank is offering ₹700 as cashback on referring seven new users through the Paytm app. Additionally, on one successful referral, users can also get a chance to win exciting rewards including MacBook Air, Sony PlayStation 5 and Robo Vacuum Cleaners.

Paytm UPI enables super fast and seamless transactions with the lowest technical decline rates in the country. Powered by 3-layer bank-grade security, Paytm UPI provides safe and reliable payments.

Paytm Payments Bank Spokesperson said, “We are excited to launch the ‘7 People in 7 Days for UPI Mission’ to support the call to the nation by Hon’ble Prime Minister Narendra Modi. Through our innovations, we have taken UPI to every nook and corner of the country, making it the most preferred mode of payment. This mission is aligned with our mission to drive financial inclusion in the country.”

As the top UPI beneficiary bank, Paytm Bank has registered 2,505.70 million transactions in August 2023. The Bank registered 455.52 million transactions as one of the top remitter banks in the country. The Bank’s merchant acquiring model has made it a market leader in UPI person-to-merchant (P2M) transactions. Merchants on the Paytm ecosystem, where Paytm Payments Bank is the Payee PSP, account for almost 40% of all UPI person-to-merchant transactions.

Paytm Payments Bank has always been the first to bring all of UPI innovations for its users. It was the first payments bank to launch UPI Lite and enable UPI transactions through RuPay credit cards, empowering users with seamless and superfast payments.

2, Oct 2023
MX Player’s International Slate Promises a Memorable October 2023

MX Player's International Slate Promises a Memorable October 2023

This October, MX Player is set to engage audiences with its international slate, promising an unforgettable month of entertainment. For avid K-Drama enthusiasts, get ready to satiate your hunger for compelling storytelling as MX Player presents a curated selection of Korean Dramas that will tug at your heartstrings and keep you on the edge of your seat. From gripping dramas to thrilling action, romance to fantasy, MX Player’s VDesi slate is designed to transport you to a world of emotions and cinematic brilliance from the comfort of your home.

4th October 2023 – At Eighteen

“At Eighteen” is a heartwarming Korean Drama that delves into the lives of Choi Jun Woo, Yoo Soo Bin, and Ma Hwi Young, three teenagers navigating the complexities of high school and the challenges of adolescence. Jun Woo, a loner with a hidden charming side, transfers to a new school and forms an unlikely friendship with Soo Bin, who grapples with her mother’s high expectations, and Hwi Young, an outwardly confident but inwardly timid teen. Together, they embark on a journey of self-discovery and learn the profound impact of true friendship. Watch ‘At Eighteen’ on MX Player in Hindi, starting 4th October 2023 and witness the unforgettable moments of their eighteenth year.

11th October 2023 – Mistress

“Mistress”, a Korean Drama, revolves around the story of four women in their 30s and their complex relationships – each on their path to self-discovery as they brave the turbulent journey together. After Jan Se Yeon’s husband died in an accident, she has lived with her daughter. She begins to receive phone calls and mysterious things take place around her. Psychologist Kim Eun Soo grapples with dark secrets when her ex-boyfriend’s son becomes her patient. High school teacher Han Jung Won’s life unravels after a one-night stand, while secretary Do Hwa Young becomes entangled in intrigue when her law firm takes on her ex-boyfriend’s wife as a client seeking evidence of infidelity. Watch “Mistress” in Hindi to explore the secrets and scandals that bind these four women together from 11th October 2023.

18th October 2023 – High Class

“High Class” is a gripping Korean drama that unveils the dark truths concealed beneath the veneer of perfection among the ultra-wealthy. Song Yeo-ul (Cho Yeo-jeong) is wrongly accused of her husband’s murder. Nam Ji-seon (Kim Ji-soo) is the star among the mothers at the international school where the children of the elite go. Danny (Ha Jun), a former ice hockey player, teaches there. The only ally to Yeo-ul is Hwang Na-yoon (Park Se-jin), a fellow single mother. Meanwhile, washed-out actress Cha Do-yeong (Gong Hyun-joo) shadows Ji-seon, craving the spotlight. Prepare for suspense and intrigue in “High Class,” streaming in Hindi on MX Player from 18th October 2023, as it unravels the secrets hidden within the upper echelons of society.

25th October 2023 – Dark Hole

“Dark Hole” is a riveting Korean sci-fi action thriller drama that plunges survivors into a life-or-death battle against mutants spawned by dark smoke from a sinkhole. Detective Lee Hwa Sun (Kim Ok Bin), haunted by her husband’s unsolved murder, serves in the Seoul Metropolitan Police Agency’s regional investigation unit. Her life takes a turn when her husband’s killer contacts her, leading her to the eerie city of Mujishi. Veiled in a disturbing dark haze from a deep sinkhole, the city’s inhabitants have grotesquely mutated. Alongside Yoo Tae Han (Lee Joon Hyuk), a former detective and Mujishi native, Hwa Sun must save the city, unveil her husband’s murderer, and face monstrous odds. Watch Dark Hole streaming in Hindi on MX Player from 25th October 2023.

2, Oct 2023
South Indian Bank Welcomes P R Seshadri as New MD & CEO

Thrissur/Mumbai, 2nd October, 2023: South Indian Bank (SIB), one of India’s leading private sector banks with over a nine-decade legacy has appointed P R Seshadri as its MD & CEO effective 1st of October 2023. He will succeed Mr. Murali Ramakrishnan who served a successful tenure from 1st October 2020 till 30th September 2023.

With nearly 25 years of banking experience spanning domestic and international markets, Mr. P R Seshadri has held senior leadership positions at prestigious institutions, including Karur Vysya Bank Limited and Citigroup. His leadership, marked by scaling, optimizing, growing, and transforming businesses, has earned him respect and acclaim within the industry. His career trajectory underscores his ability to drive sustained growth, emphasizing the adoption of digital operational frameworks and innovative solutions to meet the unique demands of the Indian market. Prior to joining SIB, Mr. Seshadri was associated with the Karur Vysya Bank (KVB) in a similar role.

Welcoming the incoming Managing Director & CEO, Mr. Thomas Joseph K, Executive Vice President and Chief Business Officer said, “Embracing a new era of leadership, we proudly welcome Mr. Seshadri to lead our institution. With a proven track record and a visionary approach, he embodies the future of banking excellence. His expertise will guide us towards greater heights, paving the way for success and prosperity for our valued clients and stakeholders. Together, we anticipate exploring new frontiers in finance and redefining growth through a customer-centric ethos.”

Commenting on his appointment, Mr. P R Seshadri, Managing Director and CEO, South Indian Bank said, “Leading South Indian Bank is a privilege as we embark on a growth journey, leveraging technology while upholding our business values and rich heritage. I am enthusiastic about collaborating with the Bank’s talented professionals to build upon the legacy. Together, we will navigate the evolving financial landscape, delivering innovative solutions and unparalleled service to our clients.”

Mr. P R Seshadri is an electrical engineer and holds a Post Graduate Diploma in management from IIM Bangalore. In his new role as MD & CEO, he is poised to lead South Indian Bank into an era of growth and innovation, while upholding its rich legacy and core values, promising an exciting journey ahead for the Bank and its stakeholders.

2, Oct 2023
Celebrating the 187th Chamber Day of the Madras Chamber of Commerce and Industry

Celebrating the 187th Chamber Day of the Madras Chamber of Commerce and Industry

Chennai: The Madras Chamber of Commerce and Industry celebrated its 187th Chamber Day on 29th September, 2023.The Chamber Day celebration recalled and celebrated the significant contributions of the Madras Chamber to the business and celebrate the significant contribution of the Madras Chamber to the business enterprises of Tamil Nadu through their policy advocacy and rapport with different national and state government departments, institutions, and diplomatic missions in Chennai and other major cities in India and abroad.\

Speaking on the occasion, Mr T R Kesavan, President, MCCI, said “Today, we are happy to say that we have 600 + direct members, consisting of large, medium, and small companies, representing “who is who” of business houses in Tamil Nadu and a good number of associated and affiliated members. The Madras Chamber is keenly looking forward to actively partnering with the Tamil Nadu government to bring its trillion-dollar economy to fruition.”

The Chief guest of the evening Mr Shenu Agarwal, MD and CEO of Ashok Leyland, congratulated the Madras Chamber on its 187 years of heritage and said, “It is a testament to the Madras Chamber’s impact on the business, community and civil society that it is celebrating this momentous anniversary. Longevity of the Madras Chamber is proof of its good work and essential contributions to the business community of Tamil Nadu.”

The Guest of Honour is Dr Ashok Dalwai,IAS, who is currently serving as the chairman, Empowered Body on Doubling Farmers Income, Ministry of Agriculture and Farmers Welfare, Govt. of India shared his thoughts, “The way forward for any economy to prosper is to focus on employment, environment, and economic development. For the future to be bright we need to now focus on developing our bio and circular economy for a sustainable future.”

The evening was attended by renowned industrialists, and heads of companies who are instrumental in taking forward the work of the Madras Chamber in enhancing business enterprise in Tamil Nadu.

2, Oct 2023
The seat allocation list for round 3 of NEET PG 2023 is now available at mcc.nic.in

The seat allocation list for round 3 of NEET PG 2023 is now available at mcc.nic.in

The National Eligibility cum Entrance Test Postgraduate (NEET PG) seat allocation results for round 3 have been released by the Medical Counseling Committee (MCC) for 2023. The MD, MS NEET PG round-3 seat allotment result link has been made available by the MCC at the site’s official domain, mcc.nic.in. Based on the choices made by candidates during the NEET PG choice-filling window, the MCC has created the NEET PG round 3 merit list. If promoted to round 3 of NEET PG counseling, the candidate must vacate round 2 seat and accept a seat in round 3. The candidate cannot upgrade or leave this third round seat after joining. According to an MCC statement, if a candidate does not accept a round three seat, they risk losing their security deposit and being eliminated. The candidate will not be permitted to take part in any more counseling sessions held by MCC or DGHS, it was said. A candidate who first registers in round 3 but is not given a seat is still entitled to compete in subsequent rounds that the committee may announce.

According to Mr. Gaurav Tyagi, founder of Career Xpert

The seat allocation list for round 3 of NEET PG 2023 is a pivotal moment for aspiring medical professionals across India. Accessible at mcc.nic.in, this list signifies the culmination of years of rigorous education and dedication. It holds the power to reshape careers, dreams, and lives. As candidates eagerly check their names, a mix of hope and anxiety fills the air. For some, it’s a step closer to specialization in their chosen medical field, while others may face unexpected turns. The seat allocation list is a testament to the relentless pursuit of excellence, where destiny converges with hard-earned merit, determining the future of medical practitioners in the making.

2, Oct 2023
Blue Dart to Implement General Price Increase w.e.f. January 1st, 2024.

Mumbai, October 2nd, 2023: Blue Dart Express Limited, South Asia’s premier express air and integrated transportation and distribution express logistics company, part of the DHL Group, today announced its General Price Increase (GPI), effective from January 1st, 2024. The average shipment price increase will be 9.6% as compared to 2023, dependant on the shipping profile.

Blue Dart is recognised for its market-leadership in future-ready solutions with exceptional service quality, these standards are also benchmarked by the express logistics providers in the industry. In order to consistently deliver resilient, dependable, and efficient solutions to its valued customers, Blue Dart reviews and adjusts its pricing annually. This adjustment considers a multitude of factors including the current macroeconomic factors, geopolitical tensions, tighter monetary and fiscal policies, inflationary pressures, and exchange rate fluctuations, all of which impact the cost structure, there is a need for a reasonable tariff adjustment.

Additionally, the company demonstrates its ongoing commitment to environmental responsibility by reducing CO2 emissions through targeted investments in green transportation technologies, smarter route planning, and clean fuels. Blue Dart has planned significant investments in its IT infrastructure to ensure data security and deliver a world-class user experience, including the introduction of chatbots, a new shipping portal, seamless marketplace plugins, and other initiatives.

Elaborating on the announcement, Balfour Manuel, Managing Director, Blue Dart said, “The aftermath of the global disruptions in the last few years has given rise to evolving forms of globalization. As of 2023, we have faced the challenges of a volatile global market, yet we have consistently delivered dependable services to our customer base. Through our annual price adjustment, we are channelling investments into our infrastructure and cutting-edge technology, ensuring the resilience, sustainability, and top-tier customer solutions that define our commitment. This includes advancements in our aviation infrastructure and vehicle fleets, the expansion of our hubs and gateways to meet growing customer demands, and our dedication to sustainable solutions. Our annual rate adjustment primarily aligns with inflation and empowers us to maintain service excellence while addressing rising costs.”

Ketan Kulkarni, Chief Commercial Officer, Blue Dart adds, “Through our annual price adjustments, we can allocate resources toward improving our infrastructure and technology, thereby guaranteeing robust, sustainable, and evolving customer solutions. We consistently refine our systems and procedures to maintain a forward-looking advantage, even when confronted with challenges. Automation and technology have always been fundamental tenets of our operations, not only ensuring customer delight but also enabling us to make conscientious, viable decisions that protect the future for generations to follow.”

As a preferred logistics provider for prominent organizations in various sectors such as E-commerce, Lifesciences & Healthcare, Automobiles, Consumer Electronics, Banking/Financial Services & Insurance, Blue Dart has been actively investing in expanding its presence in emerging markets, enhancing transit times, upgrading infrastructure, and embracing future technologies. These strategic investments are designed to secure a competitive edge as a pioneer and maintain flexibility and adaptability.

2, Oct 2023
MBA in Health and Hospital Management- More About the Course and Career Opportunities

The field of Health and Hospital Management is rapidly evolving with various advancements, offering promising career opportunities. This sector requires professionals with management and administrative skills to oversee operations efficiently. Graduates of the Master of Business Administration in Health and Hospital Management (MBAHHM) program can pursue careers in hospitals, pharmaceutical companies, wellness centers, NGOs, and government community programs.

The benefits of pursuing this course include the opportunity for students with a passion for patient care or a desire to work in healthcare without becoming doctors. Graduates can hold roles such as administrators, executives, CEOs, managers, assistant managers, and more within the healthcare industry. They can manage hospital operations, pharmaceutical production, and healthcare administration.

MBA in Health and Hospital Management- Know More About the Course and Career Opportunities

According to Mr. Akash Sharma, Director of Admission & Outreach, Noida International University-

The field of MBAHHM has seen a 28% increase in job opportunities since the pandemic, making it an affordable and high-demand career path. We offer the MBAHHM program with experienced faculty who prepare students for industry-specific roles. Many advancements led this sector to greater heights with a giving profession. The entire medical resources can be used from the management’s point of view in hospital and health management. Benefits of doing this course-
They can be healthcare administrators and can check the documents and do the hiring and all the hospital management things, pharmaceutical productions as manager or managing director.

2, Oct 2023
India Today Conclave Mumbai is Back 4th & 5th October, 2023

India Today Conclave Mumbai is Back 4th & 5th October, 2023

MumbaiOctober 2023 – The India Today Conclave– a confluence of leaders from across the spectrum ideate on issues of contemporary interest is returning with an illustrious lineup.

The luminaries from diverse spheres will converge on October 4 and 5, 2023 at the Grand Hyatt, Mumbai.

Designed on the lines of the flagship India Today Conclave, the Conclave in Mumbai will act as a catalyst for cutting edge ideas, futuristic visualizations, elaborate policy making debates. One is sure to witness business & political leaders, celebrated artists and cultural icons across the 2 days of India’s Biggest Ideas Fest.

The Conclave sessions are designed to offer information on current issues and gather unique insights which are not only pioneering and actionable but also accompanied with far reaching impact.

Get Ready to immerse yourself in riveting debates, pioneering viewpoints, and thought-provoking dialogues. Crystal Gaze with the following Distinguished Speakers at the India Today Conclave Mumbai

Kalli Purie, Managing Director, India Today Group, said, “The India Today Conclave has always brought unprecedented access to the world’s best professionals, philosophers, entertainment critics, artists, lawmakers and brightest minds from the industry debating topics that capture the nation’s attention. The Mumbai edition, as always, is sure to bring about stimulating conversations that will resonate long after the event.”  

 

Speakers at the India Today Conclave– Mumbai scheduled on 4thand 5th October 2023:

POLITICS

  • Eknath Shinde | Chief Minister, Maharashtra
  • Sharad Pawar | Member of Parliament; President, Nationalist Congress Party
  • Devendra Fadnavis | Deputy Chief Minister, Maharashtra
  • Sushil Kumar Modi | Member of Parliament, Rajya Sabha; Former Deputy Chief Minister, Bihar
  • Supriya Sule | Member of Parliament, Lok Sabha, NCP
  • Swapan Dasgupta | Former Member of Rajya Sabha
  • Aaditya Thackeray |MLA &  President, Yuva Sena
  • Pradeep Gupta | Chairman & Managing Director, AxisMyIndia
  • Asaduddin Owaisi | President, All India Majlis-E-Ittehadul Muslimeen; MP, Lok Sabha
  • Priyanka Chaturvedi | MP, Rajya Sabha; Deputy Leader, Shiv Sena UBT
  • Dhan Singh Rawat | Member of the Uttarakhand Legislative Assembly

BUSINESS

  • Uday Kotak | Founder, Kotak Mahindra Bank
  • Arvind Vijay Mohan | Chief Executive at Artery India & Founder, India Art Investor
  • Ashish Chauhan | CEO, National Stock Exchange of India (NSE); Chancellor, University of  Allahabad
  • Milind Kamble | Founder Chairman, Dalit Indian Chamber of Commerce & Industry
CINEMA/ ENTERTAINMENT
  • Prasoon Joshi | Chairman, Central Board of Film Certification
  • Cast of The Archies:Suhana Khan | Actor, Vedang Raina | Actor, Khushi Kapoor | Actor, Mihir Ahuja | Actor, Dot | Actor, Yuvraj Menda | Actor, Agastya Nanda | Actor, Reema Kagti | Writer
  • Cast of Jaane Jaan: Vijay Varma | Actor, Jaideep Ahlawat | Actor, Sujoy Ghosh | Director
  • Cast of Khufiya: Vishal Bhardwaj | Director, Ali Fazal | Actor, Wamiqa Gabbi | Actor
  • Cast of Thank You For Coming: Bhumi Pednekar | Actor, Kusha Kapila | Actor, Shehnaaz Gill | Actor, Dolly Singh | Actor, Shibani Bedi | Actor, Rhea Kapoor | Producer
  • Rhea Chakraborty | Actor
  • Mehtab Ali Niazi | Sitar Player, Vocalist
  • Uorfi Javed | Actor, Social Media Personality
  • Kriti Sanon | Actor
  • Shivanshu Soni | Contestant on India‘s Best Dancer
  • Monika Shergill – VP, Content, Netflix India
THINKERS
  • Narendra Jadhav | Former Member of Parliament; Former Vice-Chancellor, University of Pune
  • Dilip Cherian | Founder, Perfect Relations
  • Flavia Agnes | Women’s Right Activist and Lawyer
  • Manoj Mitta | Journalist; Author,
  • Nilanjan Mukhopadhyaya | Author
  • Dr Khader Vali | Millet Man of India
  • Sajan Raj Kurup | Founder & Creative Chairman, Creativeland Asia Group
  • Zain Memon | Co-founder, Memesys Culture Lab
  • Krish Ashok | Author ‘Masala Lab’
  • Chaitanya Prabhu | Founder, Mark your Presence
  • Nikhil Taneja | Co-Founder & Chief, Yuva
  • Dr Shamsul Islam | Author, Retired professor of Political Science, Delhi University
  • R Jagannathan | Editorial Director, Swarajya
  • Dr Annapurni Subramaniam| Director, Indian Institute of Astrophysics
  • Nigar Shaji | Project Director, Aditya Solar Mission
  • Trinetra Haldar Gummaraju | Doctor, Actor, Activist
  • Pavan Varma | Indian Diplomat, Politician & Author
  • Ambassador Alex Ellis | British High Commissioner to the Republic of India
  • Deepti Chavan | TB survivor and Patient Advocate
  • Amitabh Kant | India‘s G20 Sherpa; former CEO, NITI Aayog
  • Vikram Sampath | Historian, Author
  • R. K. Verma | CMD, Resonance, Kota
  • Rahul Shewale | MP, Lok Sabha
  • Charit Jaggi | Founder and Director, We The Young
SPORTS
  • Sunil Gavaskar | Former Indian Cricketer
  • Harbhajhan Singh | Former Indian Cricketer
DOCTORS
  • Dr Harish Shetty, Psychiatrist
  • Dr Raman Sankar | Senior Director, Global Health Strategies
  • Dr Lancelot Pinto | Consultant Pulmonologist, P.D. Hinduja Hospital and Medical Research Centre

    

2, Oct 2023
Hero MotoCorp to revise prices of select motorcycles and scooters from October 3, 2023

Hero MotoCorp to revise prices of select motorcycles and scooters from October 3, 2023

Bengaluru, October 2nd, 2023: Hero MotoCorp will make a marginal revision in the ex-showroom prices of select motorcycles and scooters, effective from October 3, 2023.

The price increase will be around 1% and the exact quantum of increase will vary by specific models and markets.

The price revision is part of our regular review of product competitiveness and positioning, factoring in inflation, margins and market share.

2, Oct 2023
A rebalancing between city, suburbs, and countryside

There’s no doubt that today we’re in the grip of a remarkable and unprecedented societal shift that is radically changing the geography of work. A shift that, by enabling people to choose to work in the way they want, is overwhelmingly positive. It’s a subject that’s close to my heart.

The rise of hybrid working for more than two decades now – a phenomenon enabled by the liberating effects of technology, cutting the ties that used to restrict people across the world to a single (and usually city centre-based) workplace and instead, empowering them to work in the heart of their local community. As a result, the demand for co-working and office locations across the suburbs, small towns, and countryside has risen exponentially across all global markets.

For generations, the city has been at the epicenter of people’s lives. Its pull has emptied communities of their most economically active talent. Commuter-belt towns and parts of cities have become barren during daylight hours, solely serving as work destinations.Perhaps above all, the city-as-workplace has exposed millions of people to the destructive daily commute. Little has done more to add to human misery than this horror, brought about in the 19th and 20th centuries by business bosses’ determination to keep their people under their eye – and under their control.

However, thanks to the recent conjunction of digitalisation, environmental awareness and Covid-19, things are changing fast. And research, from Arup illustrates the sheer pace at which the transformation is happening.First, people are leaving cities. Since 2020, outbound migration from major U.S. cities to smaller communities has increased by a staggering 59%. And now, close to half a million further city-dwellers in the U.S. are projected to leave urban areas for the suburbs, smaller cities, and rural regions, most of them in search of larger homes and a better work/life balance – and this is a trend we are witnessing globally. It’s not just about where people want to have their homes. It’s also about where they want to spend their time and money. UK mobile phone data tells us that footfall in small towns, suburbs and seaside communities has risen by a full 50% since 2019.

The impact of that 50% rise in footfall, creating new opportunities for many communities, is clearly reflectedthe research by Arup. It reveals how the resulting higher levels of economic activity in suburbs and small communities are breathing much-needed financial vitality into areas.

And it aligns with the findings of another research study from 2021, which measured the positive economic impact to be gained from the rebalancing of where work takes place. This found that rural and suburban economies could generate annual increases in local consumer spending of $1.3 billion in the U.S. and £327 million in the UK as a result of the growth of hybrid working.

Today, almost half (48%) of workers in the UK and 40% of those in the U.S. are already working and 70% of organisations in India are looking at hybrid work modelsand it’s continuing grow in popularity.

City authorities can seize the opportunity that hybrid working offers by promoting investment in flexible workspaces near local communities and leveraging their central position to become vibrant hubs for decision-making, social interaction, entertainment, and tourism. Daily commuting to city centre offices has the biggest carbon footprint of any way of working.So, it resonated strongly when Future Earth’s Global Carbon Project reported a 2.4 billion-tonne fall in fossil CO2 emissions during the 2020 lockdowns, with the largest proportion coming from reduced transport emissions.

In India too, this trend has been seen replicated by IT and tech talent opting to move back to regional towns. Consequently, many leading IT companies have gone on to open new centers in India’s smaller regional cities. These centersare seeing the biggest influx of remote workers in India. Cities like Coimbatore, Bhubaneswar, and Mysore are known for their low cost of living and high quality of life. Chandigarh and Kochi are also some of the cities that have seen an influx of workers coming back from large metros.

The rise of remote work has opened a world of possibilities for young professionals, giving them the freedom to live and work in the city that best suits their individual needs and preferences. And for small cities that can offer the right combination of factors, this shift in the workforce could be a game-changer, bringing new energy, talent, and economic growth to their communities.

Previous research from Aruphas shown that a permanent shift towards hybrid working in the heart of local communities would drive carbon reductions of up to 87% in the U.S. and 70% in the UK. In the India context as well, hybrid working can play a major role in achieving ESG goals, and companies can support six of the United Nations’ 17 Sustainable Development Goals for 2030 simply by adopting the hybrid model of working. Reducing employee commuting is the most effective way to reduce their environmental impact. And with staff working partly from home or close to home, firms can downsize their office headquarters, with a consequent reduction in energy use.

Domestic migration to smaller cities and rural areas continues to accelerate ahead of pre-pandemic levels. That’s why clear-sighted policymakers, planners and businesses are embracing its benefits in their droves. And it’s essential for all of us and our planet that these visionaries convince their peers to listen.