12, Sep 2025
L&T Finance Ltd. unveils TV commercial ‘Just Zoom Two-wheeler Loans’ with Jasprit Bumrah
Mumbai, September 12, 2025: L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, has introduced its latest TV commercial (TVC), ‘Just Zoom Two-wheeler Loans’, featuring its brand ambassador, Jasprit Bumrah. The campaign tagline ‘Bumrah Ki Speed Par’, cleverly draws parallels between Bumrah’s speed and precision with LTF’s swift and seamless Two-wheeler financing.
The TVC was strategically launched during the ongoing Asia Cup 2025 for maximum impact and reach. L&T Finance is the Associate Sponsor for the Asia Cup 2025 on Sony TV Broadcast Network across 13 channels. The TVC highlights the key features of LTF’s Two-wheeler Loans – instant approval, maximum loan eligibility, and a competitive EMI starting at Rs. 2,199 per lakh. This speed of underwriting is driven by LTF’s proprietary Artificial Intelligence/Machine Learning three-dimensional credit risk assessment engine, ‘Project Cyclops’, which assesses creditworthiness in real-time to deliver on the promise of instant approvals and a seamless customer experience.
The TVC is set in a two-wheeler showroom where customer expresses doubt about the speed of the loan process. The narrative cleverly contrasts the customer’s loan journey with a live cricket match featuring Jasprit Bumrah on a screen. As Bumrah begins his powerful run-up and delivers the ball, the LTF representative completes the entire digital loan application in parallel – from document upload to final approval. The loan approval matches with the climactic moment Bumrah dismisses the batsman, visually reinforcing the campaign’s promise of speed and efficiency to life.
Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Our vision for this film was clear: sharp, direct, and maximum impact. It is a reflection of our Two-wheeler loan proposition itself. We strategically leveraged Bumrah’s image to showcase our commitment to delivering a swift loan process, ensuring our customers that their wait time will be as short and decisive as his run-up to the crease. Over and above this, we are also using artificial intelligence to create exciting and highly personalized customer experiences at every touchpoint with Bumrah.”
An Integrated Marketing Campaign (IMC) leveraging a mix of media buyouts for increased exposure and resonance will be launched across 13 cities – Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Cuttack, Hyderabad, Kolkata, Lucknow, Patna, Pune, Varanasi, and Guwahati. This includes outdoors with hoardings, airport branding in Mumbai, ads in inflight magazines, metro branding, WhatsApp Bot for Two-wheeler, and ads for user engagement on social media. The Company will also launch an AI-powered ‘Bowl like Bumrah’ contest. Users can match Bumrah’s bowling style and speed for a chance to win exciting prizes. In addition, the Company is conducting several initiatives like Bumrah signed gloves for consumer promotion and influencer campaign. The TV commercial will be aired on Sony Sports (English, Hindi, Tamil, and Malayalam), Sony PIX, Sony Max, and Sony Wah TV. This includes their respective HD channels.
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- By Neel Achary
12, Sep 2025
EdCIL and British Council Launch Programme to Boost Internationalisation in North Indian Universities
EdCIL and British Council Unveils Capacity Building Programme to Strengthen Internationalisation in Universities in North India
12 September 2025, New Delhi: Educational Consultants India Limited (EdCIL), the only Public Sector Undertaking under the Ministry of Education, in collaboration with the British Council, the UK’s international organisation for cultural relations and educational opportunities, launched the Capacity Building for International Officers programme in North India. With this support, 32 participants from 21 public and private universities across North India have participated in the workshop, which is designed to strengthen internationalisation initiatives within Indian higher education institutions.
This initiative aims to enhance the capacity of Indian universities to engage in internationalisation efforts while leveraging UK’s expertise in this area. Aligned with the goals of India’s (NEP) 2020, the programme aspires to position India as a global hub of education by fostering cross-border collaborations and promoting excellence in higher education.
The programme will also offer modules to develop the skills and effectiveness of international officers, promoting knowledge sharing and practical outcomes to support the overall internationalisation agenda of participating institutions.
Dr B Chandrasekar, Executive Director, EdCIL (India) Limited talks about the “Study In India Programme which is a flagship initiative of the Ministry of Education, aimed at enhancing student mobility and attracting talented international learners, in line with the vision of NEP 2020. International collaboration efforts provide an opportunity to understand diverse learner perspectives at a global level. This capacity-building programme with the British Council is designed to provide valuable insights to international officers of HEIs, including professional services staff and faculty. It will strengthen their ability to identify and disseminate best practices in teaching and learning, thereby enhancing the global profile of Indian institutions. The diversity brought into the classroom by the international students enriches the learning ecosystem with inclusivity and global appeal. Aligned with NEP 2020, the SII programme will foster trust, credibility, and stronger global partnerships for Indian Higher Education Institutions.
Rittika Chanda Parruck, Director Education India, British Council says, “This programme reflects our long-term commitment to building sustainable collaborations between the UK and India in higher education. By sharing global best practices on internationalisation, we aim to enable Indian higher education institutions to strengthen their s expertise in internationalisation in line with the vision of NEP 2020. Together with EdCIL, we are working to seed the skills, knowledge, and partnerships that will help position India as a leading global hub of education.”
In the past, the Capacity Building for International Officers programme was successfully implemented with the Governments of Karnataka and Maharashtra. In Karnataka, supported by the State Higher Education Council, 58 participants from 28 universities went through the capacity building programme and were certified through a dedicated workshop, strengthening the role of international offices in fostering research collaborations and enriching student experiences. Similarly, in Maharashtra, with support from the Department of Higher and Technical Education, 34 participants from 19 universities took part in the initiative, aimed at building institutional capacity for internationalisation and advancing India–UK partnerships in higher education.
12, Sep 2025
GIGABYTE X870E AORUS X3D Motherboards Hit DDR5-9000 Milestone with V-COLOR Memory
GIGABYTE’s Revolutionary X870E AORUS X3D Motherboards Achieve Industry-leading DDR5-9000 Performance with V-COLOR Memory
September 12th, 2025 – GIGABYTE Technology, one of the top global manufacturers of motherboards, graphics cards, and hardware solutions, is proud to announce a groundbreaking milestone: the Industry- leading DDR5-9000 speeds on X870E AORUS X3D motherboards using premium V-COLOR XFinity+ OLED DDR5 memory. This milestone represents a quantum leap in memory performance technology, setting new standards for high-performance computing and gaming applications.
At the heart of this achievement lies GIGABYTE’s key Innovations:
X3D Turbo Mode 2.0
GIGABYTE’s proprietary AI-powered optimization system delivers real-time performance tuning, intelligently adapting to workload demands while maximizing DDR5-9000 speed utilization across gaming and productivity applications.
D5 Bionic Corsa Technology
This revolutionary system combines AI-enhanced software, hardware, and firmware innovations to achieve stable 9000 MT/s operation through intelligent parameter adjustment and real-time analysis.
Advanced Engineering Excellence
The PCB Back Drilling technology on 8-layer server-grade PCB construction minimizes signal loss and electromagnetic interference in high-speed PCB designs. The Shielded Memory Routing features advanced PCB shielding ensures clean, interference-free memory signals. The Daisy-Chained design eliminates signal bottlenecks for maximum memory performance
This milestone is powered by GIGABYTE’s collaboration with V-COLOR XFinity+ OLED DDR5 memory. The optimized compatibility between X3D motherboards and V-COLOR DDR5 modules delivers unprecedented stability and reliability at DDR5-9000 speeds. GIGABYTE continue to work closely with V-COLOR to ensure users have access to the best possible memory solutions for their high-performance computing needs.
12, Sep 2025
TiE to Launch 20 New Chapters in Emerging Cities to Fuel India’s Next Wave of Entrepreneurs
Mobilizing India’s Next Wave of a Million Entrepreneurs: TiE to set up 20 new chapters in emerging cities to help drive the mission
Mumbai, 11th September 2025: The Indus Entrepreneurs (TiE), which has played a pivotal role in creating over $1 trillion in global entrepreneurial wealth, is now turning its focus to India’s Tier-2, Tier-3, and Tier-4 cities as part of its ambitious Mission 1x10x100. TiE currently has 30 Chapters and over 8000 members in India alone.
With the vision of fostering one million entrepreneurs in the next decade, generating over 10 million jobs and contributing more than $100 billion to the global GDP by 2035, TiE is expanding its footprint by launching 20 new potential spoke chapters across India to mentor aspiring founders, connect them with global partners, and provide the training and exposure needed to scale.
“To achieve this, TiE, which currently has 62 chapters globally, plans to increase the number to 100 by the end of this year. Of the 38 new chapters, at least 20 will be in India, across Tier-3 and Tier-4 cities such as Raipur, Rourkela, Madurai, Salem, Amravathi/Vijayawada/Nellore, Bareilly, Gorakhpur, Amritsar, Rohtak, Ranchi, Ludhiana, Jamshedpur, Warangal, Jammu/Srinagar, Goa, Kozhikode, Guwahati, Belgaum, Nasik/Jalgaon, and Rajkot. On the global front, we will also expand into cities like Seoul, Jakarta, Kuala Lumpur, and Ho Chi Minh City,” said Vijay N Menon, Executive Director, TiE Global.
Murali Bukkapatnam, Chair of TiE Global Board of Trustees 2025, said, “India’s next wave of entrepreneurship will come from its heartlands. Our expansion into Tier-2, Tier-3, and Tier-4 cities ensures that entrepreneurs outside the metros have the same access to mentorship, capital, and global networks. This is about igniting possibilities across Bharat and making entrepreneurship a truly inclusive movement.”
TiE is also partnering with various state governments to align with local startup policies and unlock state-level resources, collaborating with corporates and academic institutions to strengthen innovation pipelines, and engaging with global investors and ecosystem partners to give smaller city entrepreneurs access to international markets.
With India already home to the world’s third-largest startup ecosystem, TiE believes that bold, inclusive initiatives are essential to unlock the entrepreneurial potential of smaller cities. “By strengthening its reach into new geographies, TiE aims to catalyze job creation, foster innovation, and inspire at least 35% of new entrepreneurs to be women, ensuring that the promise of entrepreneurship extends across every corner of the country,” Murali added.
TiE has built a strong legacy of mentoring entrepreneurs and supporting women-led ventures over last 25 years in India. Further, it will host the TiE Global Summit in Jaipur later this year, bringing in the global community. The summit will showcase India’s vibrant startup ecosystem, opportunities from Tier-2 and Tier-3 cities, and TiE’s commitment to empowering the next wave of entrepreneurship across the country.
12, Sep 2025
PVR INOX Pictures Expands Anime Lineup with Shin-chan: The Spicy Kasukabe Dancers in India
PVR INOX PICTURES EXPANDS ANIME PORTFOLIO WITH SHIN-CHAN: THE SPICY KASUKABE DANCERS IN INDIA
National, 12 September 2025 – PVR INOX Pictures, the distribution arm of India’s largest multiplex chain, is bringing one of the world’s most iconic animated characters back to the big screen with Shin-Chan: The Spicy Kasukabe Dancers in India, releasing in cinemas on 26 September 2025.
After the successful theatrical release of Shin-Chan: Our Dinosaur Diary in India, PVR INOX Pictures is now scaling up its anime portfolio with a film that promises to be a cultural celebration. For the first time ever, Shin-Chan and his gang travel to India discovering chapatis, curry, “namaste” greetings, and joining a vibrant Indian dance festival blending Japanese humour with Indian colours and traditions.
“Shin-Chan is not just an iconic anime character in India— essentially, it has been the “Trojan Horse” of anime films in the Indian market. It’s a two-decade cultural phenomenon with a multigenerational fanbase. With The Spicy Kasukabe Dancers, we are deepening India’s anime culture while expanding the cinema audience and converting them into loyal fans. This also augments our distribution portfolio into strategically built genres. The film is a significant step as we tap into Tier 2, Tier 3 markets across the Hindi belt, home to Shin-Chan’s largest fandom. Additionally, the Telugu and Tamil dubbed versions will strengthen our presence in the Southern territories. As thought leaders we are going beyond traditional genres to create immersive experiences & further engage audiences.,” said Mr. Aamer Bijli, Lead Specialist – Innovation, Film Marketing, and Digital Programming, PVR INOX Ltd.
Over the last few years, PVR INOX Pictures has emerged as one of the leading forces behind the anime wave in India. From introducing select titles to building sustained theatrical runs, the company has been instrumental in turning what was once considered a niche interest into a mainstream, big-screen experience.
By leveraging its nationwide footprint and robust distribution network, PVR INOX Pictures ensures that Japanese anime stories reach audiences not just in metros but also in Tier-2 and Tier-3 cities, where fandom is rapidly growing. With The Spicy Kasukabe Dancers in India, PVR INOX Pictures is further strengthening its position as the curator of global content for Indian audiences.
12, Sep 2025
KL Deemed to be University Secures 26th Rank in NIRF 2025 Rankings
Hyderabad, 12th September 2025: KL Deemed to be University has reaffirmed its leadership in Indian higher education by securing the 26th rank among all universities in the country in the National Institutional Ranking Framework (NIRF) 2025, released by the Ministry of Human Resource Development, Government of India. The framework evaluates and ranks institutions across India using a comprehensive and transparent methodology.
In addition to its top national standing, the University has been placed 35th in Engineering, 46th in the Overall category, and 70th in Management, reflecting its strength as a multi-disciplinary institution delivering excellence across diverse domains. The university continues to hold the distinction of being the top Private Engineering Institution in the Telugu-speaking states, showcasing its leadership in technical education and research.
The NIRF rankings are based on parameters including teaching quality, research output, faculty strength, infrastructure, placements, skill development, and student outcomes. KL University’s consistent performance across these metrics demonstrates its academic rigor, research-driven ecosystem, and industry-aligned approach.
Speaking on this milestone, Er. Koneru Lakshman Havish, Vice-President of KL Deemed to be University, said, “This recognition is a testament to the relentless efforts of our faculty, staff, and students in pursuing excellence in academics, research, and innovation. Securing such a prestigious rank nationally is not merely a number—it reflects our vision of becoming a globally recognized institution that empowers the next generation of leaders, innovators, and change-makers.”
Beyond academics, the University continues to make rapid strides in global partnerships, research, innovation, and international collaborations. With a proven track record of nearly two decades of strong placements and a commitment to producing industry-ready graduates, KL Deemed to be University remains dedicated to shaping socially responsible and globally competent professionals, while setting new benchmarks in Indian higher education.
12, Sep 2025
A Sneaker, Dressed Up: Metro Shoes Upgrades Men’s Footwear
Mumbai, 12TH September 2025- Metro Shoes, India’s leading footwear destination, announces the launch of METRO CROSSOVER, a first-of-its-kind menswear collection that creates a new space between sneakers and formals. Designed for the modern Indian man who is always on the move, METRO CROSSOVER becomes a symbol of self-assurance and confidence, standing tall in spaces traditionally reserved for formal attire.
With “A Sneaker. Dressed Up.” as its statement, the collection makes one clear promise: men no longer must compromise. CROSSOVER blends ease with polish, giving every step the comfort of a sneaker and the confidence of a dressed-up shoe.
This is footwear engineered for modern life. Each style fuses premium materials with sneaker-inspired innovation to deliver what today’s man values most:
- All-Day Comfort: Strobel construction and ultra-cushioning that adapts to your foot.
- Lightweight Ease: EVA soles that keep every step effortless.
- Performance Durability: High-traction TPR outsoles for grip and movement.
- Climate Control: Breathable knits and moisture management for India’s conditions.
- Refined Craft: Premium leather and trims, balancing polish with ease.
The collection spans loafer-sneaker hybrids, knit slip-ons, knit lace-ups, and elevated sneakers- a shoe for every occasion, without compromise.
And without compromise clarity of vision comes. Speaking on the launch, Alisha Malik, President, Metro Brands, said:
“At Metro, we’ve always believed that footwear should evolve with the way people live. With CROSSOVER, we are not just launching a new line, we are redefining an entire category. The modern Indian man no longer separates boardroom from after-hours and CROSSOVER is built exactly for that fluid lifestyle. By combining sneaker-level comfort with the refinement of formal design, we’ve created a shoe that adapts as seamlessly as our customers do. For over seven decades, Metro has been synonymous with quality and innovation, and CROSSOVER is the next step in that journey- setting new benchmarks in how India walks with style and confidence.”
The METRO CROSSOVER collection is now available across Metro Shoes stores nationwide, and online https://www.metroshoes.com/crossover
Step into CROSSOVER and experience the future of men’s footwear.
12, Sep 2025
Ganga Fashions Opens Its First Concept Store in Surat
September 12, 2025, Surat – Ganga Fashions, a textile brand with over two decades of legacy, has launched its first-ever concept store, at Nomads, on Dumas Road, Surat. Established in 1990 as an export house with a presence across London, Indonesia, and Dubai, the brand entered the Indian market in 2007. Known for seamlessly blending India’s cultural richness with contemporary design, Ganga has consistently championed innovation, craftsmanship, and comfort.
Spread across 2,000 sq. ft., the store captures the essence of Ganga, anchored in tradition yet contemporary in its expression. Conceived as more than just a retail destination, it offers an immersive space of discovery where design, culture, and nature come together in harmony. Surrounded by tranquil greenery and serene ponds, the layout unfolds like a narrative, inviting visitors to journey through moods and stories rather than simply browsing racks and aisles. Every detail, from lighting to material finishes, has been thoughtfully curated to embody Ganga’s philosophy of balance, refinement, and craftsmanship.
Beyond its signature womenswear, the store also introduces menswear, home linens, accessories, and skincare essentials, with kidswear soon to follow. This carefully curated mix positions the store as a true lifestyle destination, offering something meaningful for every member of the family.
“The launch of our first concept store marks an important milestone in Ganga’s journey,” said Sanjay Gangwani, Owner of Ganga Fashions. “For over two decades, our endeavor has been to bring together culture, comfort, and contemporary style in every creation. This new space is more than just a store, it is an immersive experience that embodies the essence of Ganga, where each detail has been thoughtfully designed to celebrate our craft, connect with our community, and carry forward our culture.”
With this launch, Ganga Fashions strengthens its commitment to reimagining Indian textiles for today’s world, creating experiences that are as enduring as they are contemporary.
12, Sep 2025
General Instruments Consortium Wins EEPC India National Award 2025 for Export Excellence
Mumbai, September 12th, 2025: General Instruments Consortium (GIC), one of India’s largest engineering instruments manufacturers, has been honoured with the 56th EEPC India National Award 2025 in recognition of its exceptional export performance in the engineering sector. The award was presented during EEPC India’s Platinum Jubilee celebrations at Vigyan Bhawan, New Delhi. The ceremony was graced by Hon’ble President of India, Smt. Droupadi Murmu, as the Chief Guest.
GIC’s export achievements were particularly noteworthy in FY 2024–25, with exports growing by 55%, accounting for nearly 50% of its total revenue. Over the past three years, GIC has delivered an impressive CAGR of 40% in exports, propelled by strong demand from the oil & gas, petrochemicals, and power sectors.
From its manufacturing plants in Navi Mumbai and Goa, GIC supplies instrumentation solutions globally, serving over 3,000 customers across 60+ countries. Its key markets include Southeast Asia, the Middle East, Africa, Europe, Russia, and Australia. The company is also actively expanding into the USA, as well as emerging sectors such as renewables, the hydrogen economy, and process automation
Commenting on the achievement, Amarendra Kulkarni, Managing Director, said, “this award holds deep meaning for us. It recognizes not only our export achievements but also the dedication and perseverance of generations of our people who have shaped GIC over the last 60 years. We have steadily built our expertise in instrumentation, growing step by step with India’s industrial sector. We take immense pride in our journey, but even more, I look forward to the future where we will continue to innovate, expand, and contribute to India’s growth story in the global economy.”
Established in 1966, GIC is globally recognized as a pioneer in pressure, temperature, level, and flow instrumentation, offering both standardized and custom-engineered solutions for the oil & gas, petrochemical, power, chemical, pharmaceutical, cement, defence, and other process industries. The company has maintained its status as EEPC’s “Highest Exporter” for 25 consecutive years.
12, Sep 2025
GD Goenka University launches a new course in Aerospace in collaboration with Redbird Flight Training
Gurugram, September 12th, 2025: GD Goenka University, one of India’s leading institutions for higher education, announced the launch of a unique, first-of-its-kind aviation program under its Center for Aerospace and Energy Studies, in collaboration with Redbird Flight Training, India’s largest and most advanced Flight Training Organization (FTO).
This groundbreaking initiative combines academic degree studies with professional pilot training creating a new pathway for India’s aviation professionals. Unlike conventional programs, students will graduate with both a university degree and a pilot’s license, empowering them to pursue careers not only in India but also across global aviation markets, where upcoming regulations increasingly mandate academic qualifications alongside flight certifications.
The partnership brings together the academic excellence of GD Goenka University, a trusted name in higher education, with the unparalleled infrastructure of Redbird Flight Training, which operates multiple airfields and training facilities across the nation. It is also significant that the program is coordinated by the Center for Aerospace and Energy Studies, the same department that pioneered India’s first Pathway to Pilot Program for Aerospace Engineers in 2023.
Dr. Ugur Guven, Director- Center of Aerospace & Energy Studies, GD Goenka University, said, “This initiative marks a milestone in our vision to build a strong aerospace ecosystem at GD Goenka University. By combining our academic expertise with Redbird’s industry-leading flight training, we are ensuring that our students graduate with both theoretical depth and hands-on skills essential for today’s aerospace industry.”
Mr. Nipun Goenka, Managing Director, GD Goenka Group, added, “The collaboration with Redbird Flight Training is another step towards our commitment to offering world-class, industry-integrated education. The aerospace sector is poised for tremendous growth, and this course will provide our students with a clear edge in pursuing high-value careers in aviation and beyond.“
Capt. Karan Mann, President of Redbird Flight Training, said, “At Redbird, we believe in shaping aviation education that is future-ready and globally competitive. This partnership with GD Goenka University is a step towards nurturing a generation of professionals who will lead India’s aerospace growth story with competence and confidence.”
With this strategic partnership, GD Goenka University and Redbird Flight Training are set to redefine aerospace education in India, shaping the next generation of skilled aviation professionals.
