11, Dec 2023
315Work Avenue bags Great Place To Work® Certification
Bangalore, December 11, 2023: 315Work Avenue, a leading coworking company, has been recognized as a Great Place To Work® in the Mid-Size Organizations Category by the Great Place to Work® Institute, India. The certification is awarded on the basis of an anonymous employee survey regarding their experience working at the company, conducted by the Great Place To Work® Institute, and underscores the company’s commitment to fostering an outstanding work environment. 315Work Avenue currently manages 2 mn sq ft space totalling around 40,000 seats across multiple prime locations in Bengaluru, Chennai, Mumbai, and Pune.
Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience.
Commenting on this recognition, Mr. Manas Mehrotra, Founder, 315Work Avenue said: “We are very proud and honored by this recognition. This achievement is a result of the great team spirit and positive work environment that we have cultivated together and reflects our commitment to providing a work environment where all employees feel valued to achieve their full potential and contribute to collective success. The effort and commitment of our employees is what make us truly a Great Place to Work. We believe that our people are our greatest asset and the driving force behind our growth momentum. We will continue to strive for excellence and ensure that 315Work Avenue remains a positive and inclusive workplace. We are proud to join the ranks of the country’s top employers receiving this esteemed recognition.”
Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified which is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures. As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all.
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- By Rabindra
11, Dec 2023
ZEE Biskope launches yet another Category First; Brand Visits Viewer Homes in Ghar Duariya Birthday Lahariya
11 December 2023: In its inaugural week, ZEE Biskope quickly became the dominant force in the market, elevating the presentation of a movie channel in the Bhojiwood genre like never before. The channel not only set several industry standards but also positioned itself as a pioneering influencer within the category. Through blockbuster premieres, carefully curated movie festivals, and innovative viewer engagement initiatives, ZEE Biskope has established its status as a proven preferred brand.
The brand has brought multiple initiatives that the Bhojpuri market has never been exposed to and hence proved to be a thought leader throughout its remarkable journey. As the brand commemorates its 4th anniversary on December 21, it’s time to thank the viewers for showering their love and blessings on the much-loved family entertainer in Bhojiwood. With much gratitude, ZEE Biskope is all set to continue its promise of delivering category-first initiatives to the Bhojpuri audience. The channel launches Ghar Duariya Birthday Lahariya – a campaign that celebrates the outstanding journey of the channel with its ardent viewers.
For the first time ever in the history of Bhojiwood, a brand will reach directly in-person to the viewer’s house along with Bhojiwood’s superstar Arvind Akela Kallu to celebrate the brand’s fourth birthday along with the viewer’s families. The association of the viewers with the brand goes way notches higher with this initiative where the distance between the reel and the real world diminishes and the viewer becomes a part of the brand family. Read along to know how the brand plans this unique initiative.
Viewers are invited to watch the prime-time movie on ZEE Biskope between 6 – 9 pm from 10 to 16 December. A question will be flashed during the movie that will have four answer options. Viewers need to give a missed call on 8563856307. Upon call back, they need to choose the right answer options in the IVR. The campaign running for a week will have 7 winners who will have the great opportunity to host Arvind Akela Kallu while he celebrates ZEE Biskope’s birthday with the viewer families. The celebration at the viewer’s home will include an array of activities such as games, dance, candid conversations with the family, cake cutting, and an abundance of fun with the entire family. This unique initiative aims to bring the magic of Bhojiwood directly to the homes of ZEE Biskope’s dedicated viewers.
On the brand’s birthday i.e., December 21st, ZEE Biskope will broadcast a special 30-minute episode between 6:00 pm and 6:30 pm anchored by Arvind Akela Kallu. This show will encapsulate the essence of the celebration that ZEE Biskope had with all the seven viewer families, providing a comprehensive and entertaining overview of the fun, frolic & merriment that the Biskope lovers truly deserved.
Speaking about this unique initiative, Samrat Ghosh, Chief Cluster Officer – East, ZEEL, said, “ZEE Biskope has undoubtedly been a thought leader for introducing distinctive and groundbreaking marketing initiatives, setting precedents in the Bhojpuri category. Even this time, the brand extends its innovative approach on its birthday campaign. Ghar Duariya Birthday Lahariya initiative is a testament to our commitment in creating immersive experiences for our viewers. The campaign’s TV- Ground – TV route not just gratifies viewers for watching Biskope but even brings Bhojiwood right into their homes and then showcases the celebration with viewer families to the world. Its specially designed to ensure not just the brand but even its associate partners also have a one-on-one bond with the esteemed viewers. Given its unique format where viewers will experience brand up close and personal, its expected to drive positive results for us.”
Amarpreet Singh Saini, Chief Channel Officer – Bhojpuri Cluster, ZEEL added, “In the Bhojpuri heartland, our viewers are regarded not only as spectators but as integral members of our extended family. As we rejoice four years of Bhojiwood magic by brand Biskope, we continue to live upto our promise of bringing category first concepts to our viewers. This initiative is an opportunity to foster deeper connections, meaningful association, and preserve enduring memories with our viewers. Through this campaign, we endeavor to showcase the true family-oriented character of Biskope with a personal touch. There could be no better way of saying ‘Thank You’ to our viewers who have so dearly endorsed our remarkable journey.”
11, Dec 2023
The Timeless Power of Inbound Marketing: A Trusted Path for Growing Brands
Written by – Umeed, Founder of Web digital media group
A reliable approach for growing brands In the ever-changing digital marketing landscape, one strategy has proven its worth again and again by standing tall in the midst of changing algorithmic trends – inbound marketing. As the founder of a growing marketing company, I have seen first-hand the impact that changes in inbound sales have on growing brands.
At a time when consumer behavior is more dynamic than ever, inbound marketing reigns supreme as the best practice for business management To understand the importance of inbound marketing At its core, inbound marketing is about attracting, engaging, and interesting potential customers with valuable, relevant, and helpful content. Unlike traditional export channels that concern customers, outbound marketing seeks to create connections. By creating content that is relevant to the needs and interests of the target audience, brands can establish real relationships and build trust and loyalty.
Customer behavior optimization Inbound marketing acknowledges a fundamental truth of the digital age – customers are more discerning and empowered than ever before. They actively seek information, value truth, and seek personal experiences. Inbound marketing fits perfectly with these preferences. By creating compelling content tailored to specific audience segments, brands can organically attract prospects, creating engaged potential buyers in which they are genuinely interested in what the brand offers.
Building lasting relationships One of the main benefits of inbound marketing is the ability to build lasting relationships. By consistently providing valuable content, a brand becomes a trusted source of information and knowledge. This trust forms the foundation for lasting relationships, turning customers into brand advocates. Word-of-mouth recommendations and positive reviews augmented by unique outreach strategies can dramatically increase a brand’s reach and credibility.
Navigating the digital landscape In today’s fast-paced digital landscape, where social media platforms and search engine algorithms are rapidly evolving, inbound marketing provides a strong anchor Unlike ephemerality, the principles of inbound marketing – we’understanding audiences, creating valuable content, and nurturing relationships – remains Focusing always on timeless principles enables brands to adapt to emerging technologies and platforms, ensuring a flexible business model that stands the test of time.
The measurable outcome is ROI Inbound marketing isn’t just about building buzz; It’s about delivering tangible results. Through advanced analytics and data-driven insights, brands can accurately measure the effectiveness of their inbound campaigns. From website traffic and lead generation to conversion rates and customer retention, every aspect of inbound marketing can be measured. This data-driven approach enables brands to continuously refine their strategies, maximize return on investment, and ensure sustainable growth.
The future of recognition through inbound marketing As the founder of a marketing company, I firmly believe that inbound marketing will be the cornerstone of successful brand growth Its ability to adapt to changing consumer behavior, build genuine relationships, navigate the digital landscape, and it delivers measurable results making it an indispensable tool for businesses, especially those with limited resources In a world where authenticity and relevance are paramount, inbound marketing remains a beacon for brands to make meaningful connections with their audiences Through the principles of inbound marketing that will accept it, businesses can not only survive but thrive, leading to a future of customer focus and value creation Communication defines the success of any brand.
11, Dec 2023
The Housing sector cheers as RBI upholds interest rates amid economic landscape
Gurugram: The Reserve Bank of India (RBI) opted to maintain the status quo on the repo rate, signaling a sense of stability in its monetary policy. Industry experts have hailed this decision as a boon for the housing market, emphasizing its potential to anchor Equated Monthly Instalments (EMIs) for borrowers, thus fostering a conducive environment for home loan stability.
The unanimous decision by the RBI’s Monetary Policy Committee (MPC) not only maintains the repo rate but also keeps the standing deposit facility at 6.25 percent, while the marginal standing facility rate and the bank rate remain unchanged at 6.75 percent.
This move is poised to have a tangible impact on the housing sector, particularly in the realm of home loan interests. The decision to uphold the status quo by the RBI is anticipated to provide a slight respite for individuals navigating home loan EMIs. This financial predictability is not only expected to bring relief to existing homeowners but is also likely to be perceived positively by potential buyers, fostering an atmosphere of confidence within the real estate industry. As the ripples of this decision permeate the market, stakeholders can anticipate a more assured lending landscape, setting the stage for a stable trajectory in the housing finance sector.
“The Reserve Bank of India’s (RBI) decision to maintain the status quo on the repo rates was expected and well-received. This decision is poised to maintain inflation stability while providing support to economic activities. The consecutive decision to pause the repo rate hike, since February of this year, is a positive development for both borrowers and real estate developers. The stable borrowing rates will be advantageous for potential homebuyers, fostering increased demand. This uptick in demand is expected to catalyze growth in the real estate sector, ultimately making a valuable contribution to the country’s GDP.”- Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd.
“In the heart of Delhi NCR’s real estate landscape, our commitment to excellence stands resolute as the RBI holds the repo rate steady at 6.5% for the fifth successive occasion. This unwavering economic stance provides a favorable backdrop for prospective homebuyers, reinforcing confidence in the stability of our property market. We embrace this continuity, ensuring our clients navigate a secure and promising path in their real estate ventures, backed by the enduring strength of a consistent monetary policy.”-Adil Altaf – Director Sales & CRM, Whiteland Corporation
“The RBI decided to maintain repo rates, a measure that supports economic recovery and may encourage banks to offer good home loan rates to boost housing demand. This decision is expected to boost confidence among developers and homebuyers, allowing banks to offer better rates to boost housing demand. However, due to inflation, banks may be cautious in lowering rates too much. The stable borrowing rates will benefit potential homebuyers, fostering increased demand in the real estate sector”. – Mr. Santosh Agarwal, Executive Director and CFO, Alphacorp.
“The RBI’s decision to keep the repo rate constant at 6.5% for several months, aims to support economic recovery and encourage banks to offer better loan rates. This decision is expected to boost confidence among developers and buyers & investors, but banks may be cautious due to inflation. Stable borrowing rates benefit potential buyers and foster increased demand in the real estate sector, especially during the festive season when the property market typically experiences a surge in demand.” –Vipin Sharma, Chairman- Aarize Group
“The Reserve Bank of India (RBI) has maintained repo rate stability for the 5th consecutive time, aiming to boost market sentiment and encourage real estate investments. This decision supports the real estate sector’s expansion and financial stability, contributing to the economic landscape’s buoyancy. The RBI’s strategic move aims to nurture the growth trajectory of the sector, fostering an environment conducive to sustained investment and development.”-Mr. Gaurav K. Singh, Founder and Chairman- Womeki Group
11, Dec 2023
This weekend, Goa experienced the coming together of African beats, Goan songs, Queer Talent and Dutch Art to create magic at LaLaLand Festival
Dec 11, 2023: The fifth edition of the international LaLaLand festival concluded yesterday in Don Jao Heritage Mansion, Goa. With over 2000 LaLa festive enthusiasts visiting LaLaLand and experiencing the marvel of twenty-five amazing, live, national, and international acts, it was a massive success. The magic of LaLaLand brought locals, international and domestic tourists, art connoisseurs, families, and music enthusiasts together to create a vibrant and lively atmosphere at the picturesque village of Nagoa.
Noreen Van Holstein, founder, of LaLaLand Festival said, “Goa has once again proven to be a great destination that can bring together the best of everyone and I am grateful to the support I have received from all of LaLaLand’s supporters. I hope to continue bringing LaLaLand to Goa every year and make it even bigger.”
Highlights of the event include:
Kula Skoro: The audience was left spellbound when Kula Skoro took centre stage. Their different dance styles called Songe, Awasa, Banamba, and Alèke have been passed on from the enslaved Africans who liberated themselves from the Trans-Atlantic slavery and captivity by Dutch colonizers.
The instruments they used were three drums: the pikiendoon for rhythmic patterns, the tundoon for the constant beat determining tempo, and the gaandoon, which communicates and varies. LaLa festive enthusiasts loved every bit of Kula Skoro’s performance and were left wanting for more. The performance connected four continents together – Africa, South America, Asia and Europe
Dharavi Rocks: The kids from Dharavi Rocks were absolute rockstars. Known to create music using recycled material, Dharavi Rocks created a fun and vibrant vibe where they involved the audience to join them as well. Known for their ‘call and respond’ technique, a leader from Dharavi Rocks made a musical phrase and the rest of the group responded to the phrase. This interactive element of their performances helped to break down barriers between the performers and the audience, creating a shared musical experience that is both entertaining and inspiring.
AI Art Exhibit: Indian AI artist Ari Jayaprakash and Dutch AI artist Martijn Baarda created a series of AI images exclusively for LaLaLand Goa titled, “Nothing is what it seems”. This collaboration explores current AI technologies with artistic expressions from different continents and cultures. It also exemplifies the polarised yet harmonious integration of art and artificial intelligence in the contemporary creative landscape.
Musical performance: A fully immersive experience by Tritha, LaLaLand’s golden voice mascot, multi-genre composer and producer known for her super fun fusion sets blending Indian classical into contemporary genres and rising positive vibrations. The interesting collaboration featured Ari Jaiprakash on AI-driven visuals, Pradeep Vidhate on dance, songwriter Ritika Singh from SPACE, Rudi Tiessler on saxophone, and some amazing surprise guest talents.
Local schools presence: The audience, including proud parents, couldn’t help but gush as their little ballerinas performed at a Ballet Recital conducted by Charizma Dance Academy. The adorable little Ballerinas and their teachers brought to you a world where you experience performances from Classic Ballet scenes to magical Arabian Night. LaLa festive enthusiasts experienced a beautiful aerial performance by Masha and her students, who run Dance Republic from Artjuna in Anjuna, Goa.
Rap Performance by Bongisio: At LaLaLand, Bongisio, a Merces-based Konkani rapper, singer, songwriter, and music producer, known to represent social issues in his songs made his presence felt as he performed his special act curated for the festival. He also organized a rap workshop at the festival.
Safari Cats: The Safari Cats took everyone’s breath away with gravity-defying performances. Acrobats, fire hoops, human pyramids, contortion, juggling, hoop diving, and limbo are just a few of the acts that left everyone speechless throughout their show.
Chakna by Subodh Kerkar: Renowned Goan Artist, Subodh Kerkar unveiled his art installation that was created using trash collected by the LaLaLand festival through its Trash4Cash initiative. The sculpture portrays a person on the top of a beer mug eating potato chips.
Sal”Aura” featuring Jiya Labeija: Sal “Aura” and Jiya Labeija, two captivating drag queens, brought a kaleidoscope of entertainment to the vibrant stage of the LaLaLand Festival. With their dazzling performances and flair for the fantastical, they celebrated love in all its forms, creating a spellbinding experience for audiences immersed in the magical world of drag.
After Sal Auras dazzling performance, the festival ended with a spectacular performance where Goan Rapper Bongisio came together with Kula Skuro’s African dancers and Dharavi Rocks along with a fire performance by Safari Cats.
Further, there were workshops conducted throughout the day that gave people the opportunity to interact with the performers.
Living in LaLaLand means living in a world of dreams. LaLaLand was conceived with the vision of transforming a beautiful dream into reality. Through a vibrant palette of colours, enchanting magic, and all things delightful, this festival embodies the essence of happiness, love, respect, and support.
11, Dec 2023
Over 3500 sprinters at the 5th WaveRun spread the message of inclusivity and sustainability, at WaveRock
Hyderabad, December 2023: WaveRock, One of the most prominent IT SEZ in Hyderabad, hosted the 5th edition of WaveRun, a fun filled mini-marathon. Chief Guest Shri Jayesh Ranjan, IAS, Principal Secretary, I&C and IT, Government of Telangana; flagged off the Run. Over 3500 participants spread the message of inclusivity and sustainability. The event helped foster a strong sense of community and bonding among the employees & employers of reputed national and multinational corporates, located in the IT SEZ.
Speaking at the flag off Shri Jayesh Ranjan said, on behalf of WaveRock, an excellent programme called Wave Run was hosted. Prior to Covid, they used to host this run for past several years. after that interruption they restarted this run today. It had excellent response and thousands participated in the run in 3K, 5K and 10 K categories. I just flagged it off. Most of the participants are employees here, they took part along with their kids and families. The run is being organised with the noble objective of gender equality, to ensure equality between men and women in every stream of life and wipe out any differences between the genders.
Speaking on the occasion, Col Sanjay Bhardwaj, Senior Director and head of Property Management, said that WaveRock has been hosting this run for years, however, due to Covid, there was an interruption and we restarted the run today. Every year we support a social cause, this year we are espousing the cause of gender equality, the theme of the run is ‘equality has no gender.’ In line with our philosophy of sustainability, in this run, we are giving away prizes like electric scooters and electric bikes and also we have set up an electric charging station in WaveRock. I am sure this will sensitize and make the public aware of sustainability, for the benefit of our future generations and will go a long way in educating the society. Wave Rock is a second home to the employees and employers of various multinational corporates, as they spend a significant part of their lives here, It is only appropriate that they familiarize themselves with the people and their immediate environs, better. WaveRun accomplished this objective by bringing them together to share experiences, challenges and successes. Our endeavor is to build a holistic community within and beyond the workspace.
In this edition of WaveRun, participants of all ages enthusiastically took part in 10 K, 5 K, and 3 K categories of Runs. WaveRock aspires to create an ambiance of comfort and supportive space. The Run is one of several such initiatives, which enable employees of our tenant corporates to feel a sense of belonging and commitment to their work.
Waverun 2023 Winners
10K Male – Winner
Ankit Kumar, RMSI; & Runner Mallesh, Compugain;
10K Female – Winner
Keerthi, AVEVA & Runner, Sravani, TCS;
5K Male – Winner
Surender, RMSI & Runner Venugopal, RMSI;
5K Female – Winner
Poornima, Birlasoft; & Runner Manognya, Aveva;
3K Male – Winner Somesh, Accenture & Runner Purandher, TCS;
3K Female – Winner Reema, Aveva & Runner, Nithya, DBS.
11, Dec 2023
Empowering Students Nationwide Narayana Scholastic Aptitude Test
Kolkata, 11th December 2023: The Narayana IIT-JEE / NEET / Foundation Coaching Academy, Kolkata, proudly celebrates the Narayana Scholastic Aptitude Test (NSAT) Success Meet Phase II today. With an impressive legacy of empowering students and fostering academic excellence, the 18th Edition of NSAT 2023 was launched on July 30th, 2023. It is a highly successful annual examination that aims to motivate, reward, and nurture the academic talents of young students across the nation.
The test serves as a platform for students from class 7th to 11th (Science) to compete at the national level by testing their knowledge, critical thinking skills, and problem-solving abilities among their peer group. In 2023, over 1.5 lakh students have appeared for the examination in India and over 3600 students have registered from West Bengal.
The result has been declared on November 2, 2023, and today through NSAT Success Meet Phase II, topper students from West Bengal who have done well have been felicitated. Apart from that, some promising students from different schools were felicitated and all students who participated in NSAT 2023 were handed over their NSAT Participation Certificates and gifts. These talented students are eligible for scholarships from Narayana.
This year, NSAT 2023 was conducted in both online (8th to 12th October 2023) and offline (1st October / 15th October / 29th October 2023) modes, ensuring convenience and accessibility for all participants. Students chose the mode that suited them best, allowing them to perform at their optimal level.
The students who secured top places in All-India ranks or are toppers School-wise were felicitated today by Narayana IIT-JEE / NEET / Foundation Coaching Academy, Kolkata. Toppers were given the results, certificates, and awards and they were updated on the scholarships they would get from the academy.
In the program, Dr. Partha Karmaka, Deputy Secretary of WBPE, and Lt. Col MG Palani were present as Chief Guests. Principals and teachers from prominent schools were present as Special Guests. These dignitaries guided the students on (a) Strategy planning for Boards, (b) Career planning from class VII-XII and they motivated the students as well.
Sharing this proud moment, Center Director of Narayana IIT-JEE / NEET / Foundation Coaching Academy, Kolkata, Pritha Halder and Branch Manager Nayan Kumar Mandal said, “Over 3600 students from across West Bengal registered in the 18th edition of NSAT 2023. The examination encompassed a comprehensive syllabus, covering subjects like Science, Mathematics, Mental Ability with questions that stimulated critical thinking skills. From among all the students, toppers from different schools were felicitated today and all other participating students were given certificates. All the students are eligible for different level of scholarships, depending upon their performance in NSAT examination. These students are toppers among many and are set to be successful doctors, engineers and scientists in the future. Narayana has identified the talents and they are being rewarded accordingly. Around 300 students and their parents were present today. Admission for 2024 session has already started and eligible students have started enrolling them for class VIII-XII.”
11, Dec 2023
“The fashion is cyclical. It wanes and then reappears” says Fashion Designer Nikhil Mehra
Delhi: Today’s special session of Tete-a-tea was held in person, thanks to the initiative of the Prabha Khaitan Foundation and the longtime host Advaita Kala. Tete-a-tea is one of the events in the Foundation’s “In Conversation” series, which is focused on culture and heritage. Through this programme, viewers get the fantastic chance to interact with notable people and take part in thought-provoking discussions.
Nikhil Mehra, a distinguished figure in the fashion industry, was today’s distinguished guest. The event took place at The Opal, The Connaught in New Delhi starting at 5 pm in the evening. The Connaught IHCL SELEQTIONS, Advaita Kala’s Kahalli, and the Ehsaas Women of Delhi are supporting today’s event. A special mention to Ruhi Syal, and Vinti Kathuria of Ehsaas Women of PKF. As a CSR endeavor, Shree Cement Limited generously sponsors today’s event.
In conversation were two pioneers of their respective industries. We had our host, a globally famed Shantanu and Nikhil Indian Couture label and conversationalist Advaita Kala in conversation with Nikhil Mehra, a renowned top-notch fashion designer. The brand that Nikhil represents is a trendsetter, breaking through the mindset of orthodox Men’s Fashion. The two engaged in a warm conversation over The Indian Aesthetic in front of a totally engrossed audience.
The fun banter between the two started with Nikhil highlighting his journey from college to the industry and how everything happened. The discussion then shifted to Men’s Fashion and how aptly Nikhil and Shantanu, the brand upholds it.
About their entry in this particular segment, we heard Nikhil saying, “I was surprised to see how men only went to Fab India or other global retailers to buy clothes. They were generally accompanied by a female who decided for them. They were comfortable in being dependent on women when it came to clothing. This brought me to look at the feminine side to the man who otherwise dominated the sanctuary outside. We then thought that it was a good market to explore and experiment with. I thought that that particular generation of men not caring about clothes was to time out and taking place was one who wanted to look good. Men who wanted to take care of themselves. I guess it was good timing for us to enter that particular market.”
Another fun anecdote from the conversation included him reminiscing about a time when in college a teacher of his saw his hands and said that these hands are for draping. Nikhil recalled the incident and said, “It felt like a coach telling his student to do what would suit him the best”. The chat further channeled into Bollywood fashion and Nikhil commenting about the style statements of various stars. He felt that all celebrities fashion according to their personalities. We heard him mentioning Bachan’s fashion as an elegant and timeless classic and Ranveer Singh’s with a tinge of craziness. He specifically mentioned Jackie Shroff and his commendable fashion statement and applauded the new lot of Babil Khan, Vijay Verma, and Ishan Khatter.
Another important thing to note is that the brand’s designs are hugely inspired by the army. It has to do with a personal connection with Nikhil. The fashion brand evokes a sense of pride and fight in its collection.
The event was fun to witness and the audience participated with questions and answers. The event winded off by 7 pm. The environment was warm and ambivalent and the conversation was too good to enjoy over a cup of tea.
11, Dec 2023
Aditi Maheshwari was honored with the esteemed Chevalier dans l’Ordre des Arts et des Lettres by H.E. Mr. Thierry Mathou, Ambassador of France to India
Aditi Maheshwari, the Executive Director of Vani Prakashan, a leading Hindi language publishing house, was honored with the esteemed Chevalier dans l’Ordre des Arts et des Lettres (Knight of the Order of Arts and Letters) by H.E. Mr. Thierry Mathou, Ambassador of France to India. The prestigious award ceremony unfolded at the French Embassy, recognizing Ms. Maheshwari’s exceptional achievements in the realm of Hindi publishing and her unwavering commitment to advancing feminist voices in the Hindi language.
In his commendation during the investiture, Ambassador Thierry Mathou lauded Ms. Maheshwari’s substantial contributions, remarking, “It is an honor to present the Chevalier des Arts et Lettres to Ms. Aditi Maheshwari for her dedication to Hindi language literature and her initiatives to make world literature accessible to Hindi readers. Her ascent to a prominent position in the male-dominated publishing industry is an inspiration to all, marking a significant step towards gender equality.”
Expressing her heartfelt gratitude upon receiving this prestigious honor, Aditi Maheshwari stated, “Vani Prakashan Group stands at the epicenter of an inclusive Hindi and Indian languages public sphere. Like the French, we too uphold the ideals of liberty, equality, and fraternity. I extend my thanks to H.E. Mr. Thierry Mathou for conferring this esteemed honor on me, accepting it with gratitude on behalf of the authors, the Hindi language, and its rich literary history.”
The award ceremony coincided with the unveiling of the book cover of “The Second Sex” by Simone de Beauvoir, translated into Hindi by Monica Singh. This forthcoming translation, scheduled for release in February, promises Hindi readers access to the complete range of Simone de Beauvoir’s profound thoughts and vision, expanding their literary horizons.
To commemorate the occasion, a round-table discussion on the influence of French critical thought on the Hindi public sphere was organized. Distinguished speakers, including Rohini Aggarwal, Ashok Vajpayee, Anamika, and Monica Singh, engaged in a stimulating conversation with Aditi Maheshwari, exploring the cultural intersections between French and Hindi literature.
This recognition not only celebrates Aditi Maheshwari’s individual accomplishments but also underscores the significance of promoting diversity and inclusivity in the realm of literature. The event highlights the cultural exchange between India and France, fostering a stronger bond between the two nations through a shared appreciation of language and ideas.
The event was graced by the presence of eminent personalities such as Shashi Tharoor, Aman Nath, Namita Gokhle, Danish Raza, Faouzia Dastukar, Ashok Bajpai, and many more who attended the event to congratulate Aditi Maheshwari.
11, Dec 2023
ABP Network Takes Home 19 Trophies at News Television (NT) Awards
New Delhi, December 11, 2023: ABP Network, a distinguished leader in the Indian media industry, clinched 19 esteemed accolades at the annual News Television (NT) Awards held in New Delhi on December 9. The event, celebrating excellence in journalism and broadcasting, recognized ABP Network’s outstanding achievements across various categories.
Reflecting on the outstanding accomplishment, Mr. Avinash Pandey, CEO of ABP Network, conveyed his appreciation, saying, “The News Television Awards 2023 acknowledgment is truly gratifying. It highlights the relentless efforts of our proficient teams committed to delivering trustworthy news. ABP Network’s core mission remains resolute – maintaining journalistic integrity and delivering news that leaves a lasting impression.”
The awards spanned diverse categories, reflecting ABP Network’s commitment to delivering impactful content in multiple languages and formats. The awards won include:
| Category | Language | Category | Nominee Name | Project Title | Channel Name |
| Programming Awards | Marathi | Daily News Bulletin | 10chya Baatmya | ABP Majha | |
| Programming Awards | Marathi | Best Talk Show | Majha Katta | Majha Katta | ABP Majha |
| Programming Awards | Marathi | Televised Live Initiative by a News Channel | Majha Maharashtra Majha Vision | ABP Majha | |
| Programming Awards | Marathi | Best Prime Time News Show | Special Report | ABP Majha | |
| Promo, Designing & Packaging Awards | Hindi | Promo Campaign by a News Channel | Yeh Khabar Zarur Dekhe | ABP News | |
| Promo, Designing & Packaging Awards | Hindi | Promo Show Packaging | Red Fort AR VR | ABP News | |
| Promo, Designing & Packaging Awards | Hindi | News Producer / Executive Producer | Mahakaal Corridor | ABP News | |
| Personality Awards | Hindi | TV News Presenter | Romana Isar Khan | Modi Tracker | ABP News |
| Personality Awards | Hindi | TV News Reporter | Manogya Loiwal | UP Election Chunav Yatra | ABP News |
| Personality Awards | Hindi | Young TV Journalist | Siddhi Vishal Sharma | ABP News | |
| Personality Awards | Hindi | News Producer / Executive Producer | Rashmi Nishad | ABP News | |
| Personality Awards | Hindi | Video Editor | Dharmendra Paswan | ABP News | |
| Programming Awards | Hindi | Entertainment Talk Show | Saas Bahu Aur Saazish | ABP News | |
| Programming Awards | Hindi | Best Prime Time News Show | India Chahata Hai | ABP News | |
| Sales And Marketing | Hindi | Best Marketing initiative from a news channel | Holi Campaign | ABP News | |
| Sales And Marketing | Hindi | Best Brand Partnership on news television | Ozone | ABP News | |
| Sales And Marketing | Hindi | Best Digital marketing campaign for a brand partner | Spotify | ABP News | |
| Special Awards | Hindi | Best investigation by a news channel | Kanjhawala Case | ABP News | |
| Special Awards | Hindi | Best Live Reporting from the ground | Kanjhawala Case | ABP News |
Hosted by IndianTelevision.com, the News Television Awards 2023 reaffirms ABP Network’s position as an industry leader, setting new standards for excellence in media and broadcasting.
