12, Sep 2025
Force Motors Announces Revised Prices Reflecting Full GST Reduction Benefits
Pune, September 12, 2025: Force Motors Limited, a key automotive player and India’s largest van manufacturer, today announced revised prices across its entire range of vehicles including Traveller, Trax, Urbania, Monobus, and Gurkha, effective 22nd September 2025. Coinciding with the onset of the festive season, the company will be passing on the full benefit of the revised 18% GST to its customers.
Making this announcement, Mr. Prasan Firodia, Managing Director of Force Motors Limited said, “The proposed GST rate rationalization is a landmark reform for the automotive industry and we at Force Motors welcome the reduction of GST rates from 28% to 18%, a move that will make a meaningful difference across critical mobility segments. Mass mobility solutions such as the Traveller, Urbania, and Trax will become more accessible, enabling safer and more reliable public transport, while ambulances too will benefit from the relaxation, easing the financial burden on healthcare providers and strengthening critical care infrastructure.
Moreover, the removal of Compensation Cess is a step in the right direction as it would help in bringing down the total incidence of GST taxation. This structural change is expected to further stimulate demand across the sector and provide a timely boost to festive season buying sentiment. The iconic Force Gurkha too stands to gain from the rate rationalization, making purpose-built, rugged mobility more attainable. Additionally, lower rates on engines, parts, and components will strengthen the supply chain and provide a strong impetus to the Government’s ‘Make-in-India’ vision”, he concluded.
With demand rising in the festive period, customers are encouraged to confirm their bookings early to ensure on-time delivery of their vehicle.
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- By Neel Achary
12, Sep 2025
K Formula Launches India’s First Molecular Haircare Brand with Peptide Technology
India, 2025: India’s beauty industry is about to experience a seismic shift with the launch of K Formula, the country’s first peptide-powered molecular haircare brand. Founded by entrepreneur Anoushka Adya, the brand introduces a science-driven, six-step repair ritual that promises visible transformation in as little as five minutes.
K Formula introduces a science-first, six-step ritual that doesn’t just coat hair but rebuilds it from within, at the molecular level. Powered by cutting-edge peptide technology, the range promises visible transformation in as little as five minutes. The brand’s bold claim? “New Hair in 5 Minutes.” For years, Indian haircare has been defined by oils, masks, and cosmetic quick-fixes. K Formula disrupts this narrative with what it calls the “Peptide Revolution”, reconnecting broken keratin chains to deliver lasting repair, resilience, and shine.
Anoushka Adya is an accomplished entrepreneur, the Founder of Relier Media Group. With a graduate degree in Marketing & Strategy from Warwick Business School, UK, Anoushka brings both academic rigor and creative flair to her ventures. She has built highly effective teams, driven innovation in content and design, and launched initiatives that merge purpose with impact. At the core of her mission is a desire to elevate Indian narratives while incorporating global standards.
“K Formula is deeply personal to me. For years, I searched for solutions that went beyond cosmetic quick fixes, and I knew Indian consumers deserved better. With peptides, we finally have the science to deliver true repair transformation you can see and feel in minutes. For me, this isn’t just about products; it’s about shifting the way we think about hair health in India,” says Anoushka Adya, Founder and CEO of K Formula.
Adding to its credibility, Delhi’s top celebrity hairstylist, Sahib Mongia, who has joined K Formula as the brand’s first official ambassador, calls it a game-changer: “As a stylist, I’ve tested every major global product on my clients over the years, but nothing has excited me like K Formula,” says Sahib Mongia, Hair Stylist, Ranked in Top 5 Best Hair Stylists and Founder of NOIR SALON. “The results are instant, visible, and lasting. This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.”
The brand makes its debut with a curated six-product collection, including a Peptide Hair Corrector (pre-shampoo), Peptide Shampoo, Peptide Conditioner, Molecular Leave-In Magic Mask, Molecular Repair Hair Oil, and a Peptide Dry Shampoo. Designed as a complete molecular repair system, each formula is vegan, sulphate-free, cruelty-free, and color-safe, priced between ₹700 and ₹1,500, making advanced peptide-powered haircare both premium and accessible.
In consumer trials, over 90% of participants reported that their hair felt softer, smoother, and healthier-looking after just one wash. The brand’s claim of “New Hair in 5 Minutes” is rooted in this data, reflecting its unique approach of molecular repair rather than cosmetic masking. Consumers today demand transparency, efficacy, and performance. With its science-first ethos and strong focus on education, K Formula is poised to lead this change. With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution.
This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.” Anoushka’s vision extends beyond bottles and boxes. “We’re not just selling formulas; we’re reimagining haircare for a new generation. It’s about creating a culture of hair health in India, where repair, strength, and longevity matter as much as beauty,” says Adya.
With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution. K Formula isn’t just another brand. It’s science. It’s culture. And it’s haircare, redefined.
12, Sep 2025
K Formula Launches India’s First Molecular Haircare Brand with Peptide Technology
September 12, 2025: India’s beauty industry is about to experience a seismic shift with the launch of K Formula, the country’s first peptide-powered molecular haircare brand. Founded by entrepreneur Anoushka Adya, the brand introduces a science-driven, six-step repair ritual that promises visible transformation in as little as five minutes.
K Formula introduces a science-first, six-step ritual that doesn’t just coat hair but rebuilds it from within, at the molecular level. Powered by cutting-edge peptide technology, the range promises visible transformation in as little as five minutes. The brand’s bold claim? “New Hair in 5 Minutes.” For years, Indian haircare has been defined by oils, masks, and cosmetic quick-fixes. K Formula disrupts this narrative with what it calls the “Peptide Revolution”, reconnecting broken keratin chains to deliver lasting repair, resilience, and shine.
Anoushka Adya is an accomplished entrepreneur, the Founder of Relier Media Group. With a graduate degree in Marketing & Strategy from Warwick Business School, UK, Anoushka brings both academic rigor and creative flair to her ventures. She has built highly effective teams, driven innovation in content and design, and launched initiatives that merge purpose with impact. At the core of her mission is a desire to elevate Indian narratives while incorporating global standards.
“K Formula is deeply personal to me. For years, I searched for solutions that went beyond cosmetic quick fixes, and I knew Indian consumers deserved better. With peptides, we finally have the science to deliver true repair transformation you can see and feel in minutes. For me, this isn’t just about products; it’s about shifting the way we think about hair health in India,” says Anoushka Adya, Founder and CEO of K Formula.
Adding to its credibility, Delhi’s top celebrity hairstylist, Sahib Mongia, who has joined K Formula as the brand’s first official ambassador, calls it a game-changer: “As a stylist, I’ve tested every major global product on my clients over the years, but nothing has excited me like K Formula,” says Sahib Mongia, Hair Stylist, Ranked in Top 5 Best Hair Stylists and Founder of NOIR SALON. “The results are instant, visible, and lasting. This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.”
The brand makes its debut with a curated six-product collection, including a Peptide Hair Corrector (pre-shampoo), Peptide Shampoo, Peptide Conditioner, Molecular Leave-In Magic Mask, Molecular Repair Hair Oil, and a Peptide Dry Shampoo. Designed as a complete molecular repair system, each formula is vegan, sulphate-free, cruelty-free, and color-safe, priced between ₹700 and ₹1,500, making advanced peptide-powered haircare both premium and accessible.
In consumer trials, over 90% of participants reported that their hair felt softer, smoother, and healthier-looking after just one wash. The brand’s claim of “New Hair in 5 Minutes” is rooted in this data, reflecting its unique approach of molecular repair rather than cosmetic masking. Consumers today demand transparency, efficacy, and performance. With its science-first ethos and strong focus on education, K Formula is poised to lead this change. With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution.
This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.” Anoushka’s vision extends beyond bottles and boxes. “We’re not just selling formulas; we’re reimagining haircare for a new generation. It’s about creating a culture of hair health in India, where repair, strength, and longevity matter as much as beauty,” says Adya.
With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution. K Formula isn’t just another brand. It’s science. It’s culture. And it’s haircare, redefined.
12, Sep 2025
IIITH’s Social Tech Incubator launches cohort of GreenTech Startups with EPAM Systems
IIITH’s Social Tech Incubator launches cohort of GreenTech Startups with EPAM Systems:
Leverages AI, IoT, Robotics and GIS
Hyderabad, September 12, 2025: AIC-IIITH has launched the 3rd Akash EPAM Social Impact Innovation Program (ESIIP) to support GreenTech startups in areas like Green Energy, Smart Cities, Climate Tech, Sustainable Agriculture, and Mobility. The program also leverages IIITH’s strong research ecosystem to drive cutting-edge innovation in areas like AI/ML, Robotics, GIS etc to advance India’s UN SDG commitments with a focus on Climate Action (SDG 13). The program recognises the importance of research-led tech and entrepreneurial innovation towards sustainable climate action.
Startup-led innovation is a critical driver of climate action, especially in developing countries like India. Yet an analysis by Cambridge Associates shows that Emerging Market Greentech startups attract only 9% of total investment in the sector. As per AIC-IIITH’s research, a mere ~0.2% of total CSR spending has been spent on Innovation.
Through this program, AIC-IIITH Foundation and EPAM Systems, Inc., a leading digital transformation services and product engineering company, have selected 12 Startups. The program will provide these Greentech Startups with equity-free grants of up to INR 5,00,000 and Incubation Support. There is a special focus on helping these startups connect with Professor and researchers at IIITH and leverage institutes expertise in tech areas AI/ML, IoT, Robotics, GIS. Especially these Startups have good synergies with Smart City Labs at IIITH.
Congratulating the selected startups and these efforts, Prof. Ramesh Loganathan, Director of AIC-IIITH said, “Tech innovation is key to solving the climate crisis and as a leading Information Technology university in India focused on research that matters, this program fits perfectly with our overall vision. We look forward to actively supporting these startups with our expertise.”
T0 date AIC-IIITH has run 8 cohorts and supported 60+ startups with incubation support and INR 3+ Cr of funding. AIC-IIITH’s startups are solving pressing challenges in sectors like agriculture, education, accessibility, climate and creating 430+ jobs.
The key highlights of this year’s program include milestone-based grant support of up to INR 5 Lakhs, incubation support, business coaching and access to IIIT-Hyderabad’s Smart City Labs.
“Bold, early-stage ideas in climate tech often struggle to move forward due to limited access to capital, technical depth or networks. At EPAM India, we see it as an opportunity to close that gap. Our partnership with AIC-IIITH is designed to support entrepreneurs who are solving real-world problems with technology, and to create an ecosystem where purposeful innovation is rightfully enabled.”– Srinivas Reddy, Managing Director, EPAM Systems India Pvt. Ltd.
12, Sep 2025
St. Louis Men’s Group Against Cancer Hosts 54th Annual Fundraiser
Men’s Dinner event to feature keynote speaker Pro Football Hall of Famer Terry Bradshaw.
(St. Louis, Mo., September 12, 2025) St. Louis Men’s Group Against Cancer (STLMGAC) – a leading nonprofit dedicated to funding cancer research, prevention, and care activities in the St. Louis region – will hold its 54th annual Men’s Dinner on Thursday, November 20, from 5 p.m. to 10 p.m. at the Ritz-Carlton located at 100 Carondelet Plaza in Clayton, Mo.
Tickets are $425 per person with proceeds directly benefiting local cancer-related organizations. The evening will feature an open cocktail bar, hors d’oeuvres, a gourmet dinner, and both live and silent auctions. This year’s keynote speaker will be Pro Football Hall of Famer and Emmy Award-winning broadcaster Terry Bradshaw.
Bradshaw is a four-time Super Bowl champion quarterback with the Pittsburgh Steelers, a two-time Super Bowl MVP, and a multi-Emmy and award-winning broadcaster for FOX NFL Sunday. An accomplished motivational speaker and New York Times bestselling author of five books, Bradshaw brings inspiration and recognition to the Men’s Dinner event.
St. Louis beneficiaries of this year’s STLMGAC fundraiser include the American Cancer Society-Hope Lodge, The Bennet Project, BJC Healthcare, The Breakfast Club, Camp Rainbow, The Cancer Support Community, The December 5th Fund Friends of Kids with Cancer, Gateway to Hope, HavenHouse St. Louis, Make A Wish Foundation – Missouri, Mercy Cancer Center, Ronald McDonald House Charities of St. Louis, SSM Health Foundation St. Louis, Siteman Cancer Center, St. Louis Children’s Hospital Foundation, Valeda’s Hope, and Washington University School of Medicine.
Since its inception in 1969, STLMGAC has raised more than $6 million for over 40 charities serving the St. Louis cancer community. The independent nonprofit provides vital support to individuals facing a cancer diagnosis and is committed to advancing scientific research in the search for a cure.
For information about the Men’s Dinner sponsorship opportunities and purchasing tickets, call (314) 786-5950 or visit their website.
12, Sep 2025
Barsana Magic Launches Protein Range to Power Everyday Living
September 12, 2025: Barsana Magic, the flagship wellness brand from Sanjeevani Agrofoods Limited, proudly unveils its all-new Protein Range, crafted to make protein simple, delicious, and accessible for everyone. Guided by the mission “Protein for All”, this launch introduces protein-packed coffees and an Everyday Protein Mix, designed to fuel energy, fitness, and daily wellness. The Barsana Magic Protein range is crafted to meet everyday essential need of Protein for every age.
A Smarter Way to Stay Energized
Today’s fast-paced lifestyles demand more than just taste, they need real nutrition, delivered quickly and conveniently. Barsana Magic’s Protein Range does exactly that, blending great flavors with high-quality protein to help individuals hit their daily goals without hassle. Whether you’re hitting the gym, working long hours, or simply managing household routines, this range gives you the perfect balance of energy, strength, and recovery.
The Protein Line-Up
Protein Dark Chocolate Coffee – Bold cocoa meets smooth coffee, delivering 25g protein in every 35g pouch for powerful recovery.
Protein Iced Latte Coffee – A chilled latte with a healthy twist, energizing you anytime, anywhere.
Protein Iced Mocha Coffee – A coffee bean indulgence that fuels strength without guilt.
Protein Iced Vanilla Coffee – Creamy, aromatic vanilla coffee, reimagined with protein for your daily boost.
Protein Assorted Coffee Pack – A flavor-packed variety box to keep your routine exciting.
Everyday Protein Mix – A 13.5g protein per scoop versatile natural protein for Chapatis, Dosa, Idli/Vada, Cake, Soup and what not, making daily nutrition effortless.
The Vision: Protein for All
Mr. Shrikant Sharma, Managing Director of Sanjeevani Agrofoods Limited, shared:
“At Barsana Magic, we believe protein shouldn’t be complicated, it should be a natural part of everyday life. With this new Protein Range, we’re bringing nutrition, taste, and convenience together in one lifestyle solution. ‘Protein for All’ is not just our mission, it’s our promise to empower every age with healthier choices.”
Why Barsana Magic Protein Range?
Power-Packed Nutrition – 25g protein per coffee pouch and 13.5g per scoop in Everyday Mix.
Convenience on the Go – Ready in seconds, mix anytime, anywhere.
Unmatched Taste – Flavors crafted to excite your palate while nourishing your body.
For Every Lifestyle – Ideal for students, professionals, parents, and fitness enthusiasts.
Availability
The Barsana Magic Protein Range is now available on leading e-commerce platforms, the official Barsana Magic website, and select retail stores.
With this launch, Barsana Magic continues to transform modern wellness, offering nutrition solutions that are natural, innovative, and built for today’s energetic lifestyles.
11, Sep 2025
The Hartford Launches Technology Center in Hyderabad to Drive Innovation and AI Transformation
The Hartford Announces Launch Of Technology Center In Hyderabad To Drive Innovation And AI Transformation
HYDERABAD, India, Sept. 11, 2025 – The Hartford, a leading U.S.-based insurance company, announces the launch of its new technology center in Hyderabad, India. This strategic expansion marks a significant milestone in the company’s technology transformation journey and reinforces its commitment to innovation, agility and global talent development.
The Hartford’s technology center will serve as a hub for engineering excellence, focusing on Artificial Intelligence (AI), digital transformation, and advanced technology development. The center will operate in a start-up-like environment, enabling rapid prototyping and experimentation across time zones. It will complement The Hartford’s existing U.S. technology centers in Hartford, Connecticut; Chicago, Illinois; and Charlotte, North Carolina, and support the company’s broader innovation agenda.
“This is an exciting time at The Hartford as we accelerate our use of AI as the foundation of innovation in our products and processes,” said The Hartford’s Chief Information Officer Shekar Pannala.
The Hartford’s Chief Data, AI and Operations Officer Jeff Hawkins added, “More than simply adopting new technologies, we are advancing our digital, data analytics and AI capabilities to create customized, fast, reliable and more meaningful customer experiences.”
The Hartford has engaged Capgemini, a leading global business and technology transformation partner, to assist with a seamless setup and operational excellence from day one. India produces over 1.5 million engineering graduates annually, and Hyderabad has emerged as a premier destination for technology centers due to its infrastructure maturity, strategic location and thriving innovation ecosystem. The Hartford’s presence in India will offer exciting career opportunities for professionals with expertise in AI, data science, cloud architecture and digital engineering.
11, Sep 2025
Balaji Telefilms Limited Launches New Age, Family First App ‘Kutingg’

11, Sep 2025
HCBS Developments Appoints KBE as Construction Partner for Twin Horizon in Gurugram
Gurugram, 11th September 2025: Gurugram’s leading realty player, HCBS Developments, announces its strategic partnership with Krishna Buildestates Private Limited (KBE) for the construction of its ultra-luxury residential project, Twin Horizon in Sector 102, Gurugram. This strategic alliance leverages HCBS’s commitment to timely delivering the project with the highest standards of quality, craftsmanship, and sustainability.
Spanning 5.2902 acres, Twin Horizon will feature two high-rise towers comprising 268 premium residences, alongside seven boutique commercial spaces. Designed by Architect Morphogenesis, the project embodies a blend of contemporary architecture, world-class amenities, and sustainable features, with construction planned for completion in four years.
With over 30 years of expertise, HCBS Developments is a leading name in real estate, delivering premium residential, commercial, and group housing projects across Gurugram. Known for timely delivery and quality construction, they create thoughtfully designed spaces that blend comfort, convenience, and innovation.
Saurab Saharan, Group Managing Director, HCBS Developments, said, “Our vision for Twin Horizon is about crafting a signature urban landmark that redefines luxury, design, and sustainability in Gurugram. By partnering with KBE, a construction firm with deep roots, technological prowess, and a reputation for precision, we are confident that Twin Horizon will set new industry benchmarks.”
Bharat Bahl, Director, Krishna Buildestates Private Limited (KBE), said, “KBE is truly honored to be entrusted with bringing Twin Horizon’s visionary concept to life. For decades, our unwavering commitment to quality, sustainable practices, and client-centric execution has defined who we are, and this project perfectly aligns with those values. By leveraging cutting-edge construction technologies, multi-disciplinary engineering expertise, and a relentless focus on building trust at every stage, we aim to craft Twin Horizon not just as a structural marvel, but as an elevated living experience. Each tower will embody our ethos of innovation, precision, and resident well-being, standing as a lasting testament to superior craftsmanship and forward-thinking design. Over the years, KBE has evolved into a trusted name in the industry, consistently delivering exemplary residential, commercial, and institutional landmarks that redefine modern living.”
11, Sep 2025
MAHE Bengaluru to host “alèy Literature Festival 2025” celebrating literary diversity and community building
Bengaluru, September 11, 2025: The Department of Liberal Arts, Humanities, and Social Sciences (DLHS), Manipal Academy of Higher Education (MAHE), Bengaluru Campus, an Institution of Eminence Deemed to be University, is set to host the highly anticipated “alèy Literature Festival 2025” themed “Waves of Solidarity” on September 18-19, 2025, at MAHE Bengaluru campus. This flagship literary initiative aims to celebrate the transformative power of storytelling in fostering community, celebrating diversity, and amplifying significant voices.
The festival brings together distinguished authors, translators, publishers, and literary enthusiasts to create a comprehensive platform for cross-cultural dialogue and creative expression. This year’s theme, “Waves of Solidarity,” emphasizes literature’s unique ability to bridge communities and strengthen understanding among people of diverse backgrounds.
The festival will be inaugurated with a keynote address by Banu Mushtaq, the 2025 International Booker Prize winner, setting the tone for two days of enriching literary discourse. The program features masterclasses by acclaimed literary figures, including S. Joseph on the subjectivity of poetry writing and V. Geetha on reading Babasaheb for contemporary times.
A series of engaging panel discussions will explore critical areas of contemporary literature. The session “Women Publish Women: Waves of Feminist Publishing” featuring Arpita Das and V. Geetha will examine the evolving landscape of feminist literary publishing. “Big Little Stories: Navigating Complexity in Children’s Literature” with Menaka Raman and Sharanya Manivannan will delve into the nuanced world of children’s storytelling.
The festival addresses the vital role of literary translation in today’s globalized world through “Bridging the World with Words: Literary Translation Today” featuring Srinath Perur and Rahul Soni. Additionally, “Spaces of Solidarity: Reading in the City” will bring together community reading advocates Athul T (Cubbon Reads), Rajassekar (Sollazhi), and Lalitha Murugesan (Lalitha’s Book Nook) to discuss the emerging trend of reading in public spaces and its role in urban community building.
A major highlight of the festival will be a book talk with renowned author Perumal Murugan discussing his work Students Etched in Memory with Uma Mahadevan Dasgupta, IAS, providing intimate insights into the lives of his rural students and the need for literature to shed light on marginalized lives.
The festival features compelling performances including the play “We Push the Sky” by Qabila Collective and an interactive Theatre of the Oppressed session “Listen-Connect-Amplify!” conducted by Radha Ramaswamy, demonstrating the power of the spoken word and performing arts to effect social change.
Educational components include a fiction writing workshop “Hatch a Plot!” led by author Neelima Vinod, specifically designed for school children to nurture young creative talents. The festival also hosts a vibrant array of competitions for students across school, college, and university levels, including Quiz, Stand-up Comedy, Cosplay, Slam Poetry, and Book Cover Designing, held both online and offline.
alèy Literature Festival 2025 reinforces MAHE Bengaluru’s commitment to fostering literary culture and cross-cultural understanding beyond traditional academic boundaries. By bringing together established authors, emerging voices, publishers, translators, and literary enthusiasts, the festival creates an unprecedented opportunity for meaningful dialogue about literature’s role in building solidarity and celebrating diversity in contemporary society.
The festival’s comprehensive approach encompasses various literary forms and expressions, from poetry and fiction to translation and performance, making it a celebration of literature’s boundless potential to connect communities and address the challenges of our times.



