Mar, 11: Bharat Intelligence, an agritech start up building a formal and dignified marketplace for agricultural labour, has appointed Anurag Bisoi as its Chief Product Officer. The appointment marks a significant step in the company’s journey from early execution to large-scale productisation across rural labour markets.
Anurag joins Bharat Intelligence as a seasoned entrepreneur and product builder. He previously co-founded Animall, one of India’s largest dairy technology platforms, where he led product architecture and growth. Under the founding team’s leadership, Animall scaled to over 10 million downloads, digitising a highly fragmented ecosystem of dairy farmers across the country.
He built products for low-literacy, vernacular-first users operating in informal markets designing intuitive workflows that drove adoption in some of India’s most underserved regions. The platform went on to raise over ₹200 crore in institutional funding and scale nationwide.
Beyond Animall, Anurag has worked at the intersection of product, infrastructure and emerging technology, consistently focusing on building systems that operate reliably in complex, offline-first environments.
At Bharat Intelligence, Anurag will focus on converting on-ground execution into repeatable, measurable and scalable product infrastructure. As the company expands across districts and crops, it is transitioning from founder-led operations to deeply systemised product architecture — enabling scale without operational chaos.
Commenting on the appointment, Mr. Azhaan Merchant, said,
“Anurag has built for Bharat at scale. Getting to 10 million downloads in a rural, low-literacy ecosystem is not marketing — it is product clarity. As we scale our labour grid across Maharashtra, we need discipline in product design, distribution mechanics, and user simplicity. Anurag brings exactly that.”
Mr. Gourav Sanghai, added,
“We have proven demand, supply and execution capability, so the next chapter for Bharat Intelligence is about scale. Now we must build durable product layers that allow us to scale to lacs of workers and farmers without friction. Anurag’s experience in marketplace architecture and rural product design will be critical.”
Speaking on his new role, Mr. Anurag Bisoi said,
“India’s rural markets do not need more apps. They need products that work reliably, simply and predictably. Bharat Intelligence is building infrastructure for a workforce that has never been formally organised. The challenge is to create systems that are intuitive and can scale without losing trust.”
With this appointment, Bharat Intelligence reinforces its commitment to building disciplined product systems for India’s offline economy — combining operational depth with scalable architecture to formalise one of the world’s largest informal workforces.
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