5, Aug 2025
Enter the World of Gloss with Kérastase’s Gloss Absolu
Mumbai, India , 5th August 2025: Kérastase, India’s leading luxury haircare brand, proudly announces the arrival of the much-awaited Gloss Absolu at an exclusive event in Mumbai, : attended by beauty insiders and hair enthusiasts. Specially formulated with powerful ingredients like Glycolic Acid, Hyaluronic Acid, and Wild Rose Oil, Gloss Absolu harnesses the power of cutting-edge science with a Hydra-Glazing technology to tame frizz, and deliver long-lasting smoothness and glossy hair.
The new Gloss Absolu range transforms dull, lacklustre locks into hair that is luminously healthy without weighing hair down. Embrace the beauty of radiant hair with Gloss Absolu!
“At Kérastase, we’ve been at the forefront of building luxury haircare in India for 20 years now and we’re humbled by our growing consumer demand in both salons and through our online channels. In a market like India where frizz is one of the top consumer concerns for hair, there couldn’t be a better time for us to launch Gloss Absolu.” shares Anjali Pai, General Manager at Kérastase India. “We’re excited to present our most innovative and versatile range yet, thoughtfully crafted for the modern woman.”
The Gloss Absolu Experience
At the Mumbai launch event, the brand welcomes guests to the “Live Your Life In Gloss” experience – a vibrant, multi-sensory world designed to showcase the transformative power of Gloss Absolu and its hero product – Glaze Drops.
The Event Featured:
• An exclusive interaction with Celebrity Hair Expert, Yianni Tsapatori
• A Glossy Hair Bar where Kérastase experts demonstrated the product and style guests’ hair
• A personalization charm station
• An immersive product experience zone
“I’m always looking for products that deliver high-performance results without compromising on the feel — and the new Kérastase Gloss Absolu range does exactly that,” said Yianni Tsapatori, Celebrity Hair Expert. “It gives my clients four days of frizz-free, glossy, bouncy hair that looks as good on day four as it does on day one. The texture is so lightweight, the hydration is instant, and the scent… absolutely divine. Whether I’m prepping hair for a red carpet or a campaign shoot, this range has become a must-have in my kit.”
Key Features of the Gloss Absolu Range:
- 4 Days Anti-Frizz*
- 2x Glossier Hair**
- Ultimate Glaze & Smoothness Without Hair Weighing Down.
- Mesmerizing Scent
*Instrumental Test after application of Bain+ Fondant + Oil
**Instrumental Test Non-Conditioning Shampoo + Oil vs. Soiled Greasy Hair
Gloss Absolu: Enrched with The Power Trio
- HYALURONIC ACID : A skincare staple that’s naturally found in the body, Hyaluronic Acid retains moisture and binds over 1000 times its own weight in water, helping to plump and hydrate.
- GLYCOLIC ACID :A naturally occurring fruit acid with excellent exfoliating properties, Glycolic Acid is able to penetrate deep into the cuticle for a powerful, clarifying effect.
- WILD ROSE IN OIL : Sensorial, feminine and the dreamy scent of love, Wild Rose in Oil
Gloss Absolu is now available at Kérastase salons across India and online at www.kerastase.in.
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- By Neel Achary
