Fibe Extends Consumer Credit to E-commerce, Partners with Flipkart

Fibe Extends Consumer Credit to E-commerce, Partners with Flipkart

Pune, Jan 22:  Fibe, has forayed into the consumer lending space for e-commerce through a strategic partnership with Flipkart, India’s homegrown e-commerce marketplace. Through this integration, Fibe’s Buy Now, Pay Later (BNPL) solution is now live on Flipkart, enabling its customers to access a convenient checkout finance option.

As India’s digital commerce ecosystem continues to evolve, affordability remains a key driver of online purchase behaviour. Through this partnership, Fibe is extending its credit solutions to e-commerce to solve this. The integration of BNPL directly at checkout is designed to provide digitally savvy shoppers with financial flexibility. With Flipkart’s scale and deep reach across customer segments, the partnership brings Fibe’s credit solutions to a wider base of online shoppers.

Whether it is upgrading gadgets, buying gifts for loved ones, or finally making a long-awaited big-ticket purchase, Fibe’s credit offering ensures a smooth shopping experience. It enables users to convert their purchases into simple repayment plans

“This partnership allows us to integrate our consumer financing offering into an e-commerce checkout experience. Working with Flipkart aligns with our focus on building technology-led credit solutions for everyday use cases,” said Akshay Mehrotra, MD & Group CEO, Fibe.

Commenting on the partnership, Nishant Kurup, Vice President, Fintech, Flipkart Group, said,

“Flipkart is committed to expanding access to convenient and affordable purchase options for customers across India. Our partnership with Fibe enhances the financing choices available at checkout, supporting shoppers, including mobile-first and value-conscious customers, in planning their purchases with confidence. By integrating flexible credit solutions into the payment journey, we continue to simplify online shopping.”

Fibe has been offering BNPL solutions across essential use cases such as healthcare and education/upskilling and is now extending this capability to the e-commerce space as part of its broader consumer financing offerings.

This collaboration will allow eligible users to avail credit approval during checkout, with minimal documentation and no hidden charges. Eligible consumers will be able to convert cart value of up to ₹1 lac into EMIs and repay over tenures ranging from 3 to 12 months. The credit journey is 100% digital offering eligible users a seamless checkout experience.

With this integration, Fibe continues to deepen its distribution across digital channels.