JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to lead its public relations and strategic communications mandate. The partnership marks a new phase of growth for the progressive K–12 institution as it leads conversations around progressive education in India.
Known for its distinctive EduCreative learning philosophy, JBCN Education blends strong academic foundations with experiential learning, creativity, and values-led development. The approach balances intellectual rigour with emotional intelligence and social awareness. Learners are encouraged to question, collaborate, and explore beyond the classroom, building the skills and character needed for an interconnected world.
Under the mandate, TOC will shape and amplify JBCN Education’s communications narrative through educator-led thought leadership, media engagement, and strategic storytelling. Beyond visibility, the partnership aims to foster deeper dialogue with parents, educators, and the wider academic community on what meaningful learning looks like today.
Nikhil Sharma, Senior Vice President, Marketing, JBCN Education said:
“Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections with audiences who share our vision.”
Aakanksha Gupta, Co-founder & CEO, The Other Circle Group of Companies, added:
“The best communications work happens when the story is already true — you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves. Our role is to bring that into the wider public conversation in a way that is credible, sustained, and genuinely useful to the people it reaches.”
Over the years, JBCN Education has built a reputation for nurturing curious, confident learners through a culture that values inquiry, collaboration, and innovation. Globally, the most respected schools have evolved beyond delivering curriculum. They have become institutions that actively shape conversations on how children learn, grow, and prepare for the future. JBCN Education’s journey reflects a similar commitment – and its partnership with TOC will amplify that thinking across the education conversation.
