Mumbai, Apr 1: KLAW Snacks proudly announced the launch of its latest innovation, KLAW Super Sprout Sticks, expanding its portfolio of bold, flavour-packed, and better-for-you snacks. Launched after the success of KLAW Supergrains Puffs, the new Super Sprout Sticks are designed for modern consumers who believe that winding down is just as important as powering up.
At KLAW Snacks, the brand philosophy is rooted in the belief that the key to peak performance lies in the mind. Whether it’s after a long workday, a workout, or simply taking a mindful pause, KLAW Snacks aims to create healthier snacking options that support relaxation, recovery, stress relief, and better focus — making it the perfect wind-down for the keyed-up generation.
India’s first Super Sprout Snack, KLAW Super Sprout Sticks are made with 47% sprouted moong & jowar, baked, and high in protein, delivering a smart snacking experience that combines intelligence with indulgence. Crafted with mindful nutrition and bold flavours, the new sticks offer a wholesome way to snack without compromise.
The newly launched KLAW Super Sprout Sticks are available in five bold and exciting flavours — Masala Madness, Mango Mania, Achari Nimbu, Pudina Punch, and Korean Kick — bringing together familiar favourites and globally inspired tastes for adventurous snack lovers.
The launch was celebrated at an exclusive gathering in Mumbai, bringing together wellness enthusiasts, influencers, and industry insiders. The evening also saw the presence of popular personalities like Pratik Sehajpal, along with an immersive wind-down wellness session in collaboration with The Fit Corporate, led by Khyati Kanjani, creating a holistic experience that reflected the brand’s commitment to mindful snacking.
KLAW Snacks, an extended portfolio of Blue Tribe Foods under Shivanika Foods, continues to bring a bold twist to guilt free snacking with innovative snacks in wild, devilishly good flavours, making healthy snacking as exciting as it is wholesome. With the launch of Super Sprout Sticks, the brand further strengthens its commitment to offering better-for-you snacks crafted for today’s conscious consumers.
The newly launched KLAW Super Sprout Sticks are now available on Zepto, Instamart, Blinkit, and nearby retail stores across Delhi, Mumbai, Bangalore, and other major cities, making mindful snacking easily accessible to consumers.
Speaking about the launch, Nikki Arora Singh, Founder & Director, said: “With KLAW Super Sprout Sticks, we wanted to create a snack that supports mindful winding down while delivering on taste and nutrition. Made with 47% sprouted moong and jowar, these baked, high-protein sticks are designed for those who believe that winding down is just as important as powering up. With bold flavours and wholesome ingredients, we’re building snacks that support relaxation, stress relief, and better focus — making conscious snacking exciting, accessible, and intelligent.”
With its expanding range of innovative offerings, KLAW Snacks continues to focus on creating a healthier, smarter, and more mindful snacking experience — one wind-down moment at a time.
