Parle 20-20 Cookies Partners with ChildSafe Foundation to Make Children’s Day Sweeter

Parle 20-20 Cookies Partners with ChildSafe Foundation to Make Children’s Day Sweeter

Mumbai 14th November, 2025:- Parle Products, India’s leading manufacturer of biscuits and confectionery, celebrated Children’s Day with a heartwarming initiative under its popular Parle 20-20 Cookies brand. As part of the brand’s latest campaign “Cookies Bole Toh… Parle 20-20,” Parle collaborated with ChildSafe Foundation to bring moments of joy and celebration with children through interactive sessions, games, and parle products hampers.

The initiative was conceived to spread joy and foster a sense of belonging among children, reflecting Parle’s enduring belief in the power of simple gestures to create lasting happiness. The activity reflected Parle’s belief that childhood is best celebrated with warmth, laughter, and shared moments much like the joy of enjoying a cookie together.

Speaking about the collaboration, Mayank Shah, Vice President, Parle Products, said, “We have always believed that our role goes beyond creating products, it’s about creating joy and memories. This Children’s Day, our collaboration with ChildSafe Foundation allowed us to give back to the community in a way that truly embodies the spirit of Parle 20-20. Through simple yet meaningful interactions, we wanted to make every child feel valued, seen, and celebrated.”

Through this initiative, Parle Products reaffirmed its belief that true brand purpose lies in bringing joy to children’s lives. Renowned for its crispy, buttery taste and melt-in-the-mouth delight, Parle 20-20 celebrates everyday happiness, a sentiment echoed in its partnership with ChildSafe Foundation. The effort reflects Parle’s ongoing commitment to nurturing joyful communities and spreading goodness that goes well beyond the pack.