11, Nov 2025
Sundaram Finance partners with Citroen to enhance retail finance accessibility
L TO R – Mr. Sundar N, Regional Product Head- Auto – Sundaram Finance Limited. Mr. Balachander Gopinath, National Head- Auto – Sundaram Finance Limited, Mr. Shishir Mishra, Business Head & Director- Strategic Partnerships and Institutional Business – Stellantis India and Mr. Ravi Batra, Head- Finance & Insurance – Stellantis India
Strategic alliance to offer tailored financial solutions across Tier 2 and Tier 3 markets
Chennai, 11th November 2025: Sundaram Finance Ltd, one of India’s most respected financial institutions, has announced a strategic partnership with Citroën India to strengthen its retail finance ecosystem. This collaboration is part of Citroën’s ‘Citroën 2.0 – Shift into the New’ strategy, aimed at delivering seamless and customer-centric ownership experiences. With Sundaram Finance’s deep-rooted presence and long-standing relationships across Tier 2 and Tier 3 cities, the customers will benefit from:
· Competitive interest rates
· Simplified loan processing
· Personalised finance schemes tailored to diverse customer needs
Commenting on the partnership, Mr. Balachander Gopinath, National Head- Auto, Sundaram Finance Ltd added, “We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets.”
Mr. Shishir Mishra, Business Head & Director, Stellantis India added, “We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India.”
This partnership reinforces Sundaram Finance Ltd.’s commitment to delivering customer service excellence throughout the vehicle ownership journey.
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- By Neel Achary
