TATA AIG rolls out Expect the Expected campaign

TATA AIG rolls out Expect the Expected campaign

Bangalore, January 05, 2024: TATA AIG General Insurance Company Limited, one of the leading general insurance companies in India, has unveiled its new brand campaign “Expect the Expected” featuring brand ambassador Ranbir Kapoor and renowned filmmaker Rohit Shetty.

The campaign created by Martech network, Wondrlab, is designed to demystify the claims process for customers, as well as, reassure them that TATA AIG will pay out their claims, without any unexpected deductions. Upholding the company’s longstanding values, TATA AIG is dedicated to evaluating claims with a holistic perspective, as per terms and conditions.

The “Expect the Expected” campaign showcases brand ambassador Ranbir Kapoor and filmmaker Rohit Shetty in a humorous rendition of a Bollywood movie shoot. As a result of the filmmaker’s hunt for action sequences, Ranbir Kapoor gives keeping shot after shot, and is pushed to continue to do more, as is expected from a Rohit Shetty film. At the end of the video, Ranbir Kapoor is found tending to his injuries, as expected given all the action sequences he has shot. And par for the course – Ranbir Kapoor believes that as action is expected from any of Rohit Shetty’s films, one should also expect their claims to be paid by TATA AIG General Insurance.

Speaking about the campaign, Mr. Saurav Jaiswal– President & Chief Operating Officer, TATA AIG General Insurance Company Limited, said, “At TATA AIG, we strongly believe in delivering our promises and creating a hassle-free experience for all our policyholders. Through our campaign, we are trying to convey a very potent message – TATA AIG is not just about promises; it’s about delivering the expected and that includes a seamless claims experience.”

Rajagopal Rudraraju, Executive Vice President & National Head – Accident & Health Claims, TATA AIG General Insurance Company Limited, firmly believes that, “This campaign not only highlights our approach to claim settlements and our endeavour to simplify the often-complex processes involved, rendering the insurance experience more transparent and customer-friendly. It transcends being a mere initiative or campaign for us, it stands as our commitment to our customers. It is a pledge to be unwaveringly transparent and dependable partners in their journey.”

TATA AIG has designed the “Expect the Expected” campaign with a 360-degree approach, with television being the primary medium. In addition to this, the campaign video will be featured across the company’s social media channels and other various media platforms, including outdoor and print.