Wild Bill’s Olde Fashioned Soda Co. and Bazooka Candy Brands Team Up Again to Unveil New Ring Pop Craft Soda Flavors

Wild Bill’s Olde Fashioned Soda Co. and Bazooka Candy Brands Team Up Again to Unveil New Ring Pop Craft Soda Flavors

New York, NY, July 03, 2024 — Wild Bill’s Olde Fashioned Soda Co. is thrilled to announce the launch of two new refreshing Ring Pop® craft soda flavors: Strawberry and Watermelon, hitting shelves this month. This exciting release follows the successful debut of the Ring Pop® Blue Raspberry and Berry Blast flavors earlier this year, available for purchase in select FYE, ShopRite, Spencer’s, Albertsons, Lolli and Pops and BoxLunch stores, as well as hundreds of independent retailers including restaurants, board game and comic book stores, and general stores.

The new Ring Pop® Strawberry and Watermelon flavors will be part of a variety 12-pack that includes the full lineup of Wild Bill’s Ring Pop® flavors. These new flavors will also be immediately available in 92 Giant Eagle locations across the Northeast, just in time for this year’s 4th of July celebrations. Fans can also purchase these new flavors on Amazon and the Wild Bill’s website.

Additionally, these exciting new flavors will be available on tap at select fairs, festivals, and conventions later this year, bringing the nostalgic experience to even more fans.

Michael Russo, Chief Growth Officer at Wild Bill’s, shared his excitement about the partnership expansion: “We’re excited to deliver another round of mind-watering and mouth-bending flavors that not only evoke cherished old memories but also help create new ones over a shared nostalgic soda flavor.”

Bazooka Candy Brands also expressed their enthusiasm for the collaboration. “We’re incredibly excited to continue our partnership with Wild Bill’s, bringing our most popular Ring Pop flavors to a fun fizzy format. The new Strawberry and Watermelon flavors are perfect additions to the Wild Bill’s lineup, offering fans a delicious and nostalgic treat,” said Rebecca Silberfarb, Vice President of Marketing at Bazooka Candy Brands.

The licensing agency that brought these companies together, Lisa Marks Associates (LMA), echoed this sentiment, highlighting the success of the ongoing partnership: “We’re thrilled to see the continued success of the Wild Bill’s and Ring Pop collaboration. The new flavors capture the fun and nostalgia that fans love,” said Lisa Marks, President of LMA.