10, Oct 2023
Campus Activewear collaborates with Sonam Bajwa to launch Chunky Sneaker collection
Mumbai, 10th, October, 2023: Campus Activewear, one of India’s largest sports and athleisure footwear brands, has consistently delivered products that merge functionality with fashion, and now, with Sonam Bajwa’s influence, the brand aims to set new pathways with the launch of the Chunky sneaker collection.
Campus Activewear aims to revolutionize the fashion, style, and comfort quotient for women in their daily lives. By welcoming Sonam Bajwa into the fold, Campus aims to heighten the aspirational appeal, catering to a fashion-forward audience. According to Statista, a global data and business intelligence platform, the sneaker culture in India is forecasted to generate a revenue of INR 21,000 Cr by the end of 2023. This clearly states that the sneaker culture in India is here to stay; it’s not just a trend but a cultural shift. This is because sneakers are now perceived as more than just shoes; they embody a lifestyle, a statement, and a commitment to both comfort and style.
Speaking on the association, Nikhil Aggarwal, CEO of Campus Activewear Ltd said “With a charismatic personality and an impeccable sense of style, Sonam Bajwa is a name that resonates across India, particularly in our key markets of Haryana, Punjab, and Uttar Pradesh. Known as a fashion icon among diverse strata of society, Sonam effortlessly connects with the youth of India, making her a perfect face for Campus Activewear.”
Campus Activewear believes that sneakers effortlessly blend style and comfort, making a unique fashion statement. The Chunky sneaker collection embodies fashion, comfort, and style, tailored to meet the demands of the contemporary Indian lifestyle.
A versatile actress celebrated for her outstanding performances in the Indian film industry, Sonam Bajwa expresses her excitement about this collaboration. She says, “I am thrilled to be associated with Campus Activewear, a brand that values comfort and style just as much as I do. Together, we aim to establish new fashion paradigms and inspire the youth to embrace an active lifestyle without compromising their fashion statement.”
This collection will introduce stylish designs and colours in the athleisure market that can be worn on almost any occasion.
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- By Rabindra
10, Oct 2023
DS Group To Infuse Over Rs 500 Cr to expand its current Hospitality portfolio
New Delhi, October 10th, 2023 – Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, is set to significantly expand its presence in the hospitality sector with a cumulative investment of over INR 500 crores in the six properties it currently owns. With this investment, the DS Group is poised to achieve a CAGR of 15% in the hospitality segment over the next 2-3 years which is higher than the industry.
As part of its expansion plan, DS Group aims to acquire three new properties over the next three years to make it a total of nine premium properties across the country. The three new properties will be in India’s North and Eastern regions. Upon completing this expansion plan, DS Group aims to have a total of 1500 keys across its hospitality properties thus, reinforcing its position in the hospitality industry. The growth strategy will incorporate a mix of organic and inorganic elements.

Commenting on the announcement, Mr. Rajiv Kumar, Vice Chairman, of DS Group, said, “DS Group’s strategic growth vision is aligned to the overarching vision of delivering exceptional, meticulously crafted, and memorable guest experiences to leverage the synergies while aiming to capture new market opportunities. With our valued partners, we are very optimistic about our future and aim to create meaningful value for all our stakeholders.”
The DS Group has been in the hospitality business since 2000. Presently, its hospitality portfolio encompasses six distinguished properties such as The Manu Maharani in Nainital and Namah in Jim Corbett National Park, which are both members of Radisson Individuals, Radisson Blu Hotel Guwahati, Crowne Plaza, Jaipur Tonk Road, Holiday Inn Express, Kolkata Airport and the Marriot managed Renaissance Hotel in Bengaluru.
10, Oct 2023
Adore Group Acquired 15-acre land in Sec-84 Faridabad for its Next Luxury Project
New Delhi: NCR’s leading real estate player Adore Group has acquired 15-acre land in Sec-84, Faridabad to develop a luxury real estate project. The premium project with modern architecture will comprise high-rise buildings alongside low-rise builder floors.
Once completed the project will house close to 500 families. It is expected to generate a total saleable value of around INR 700 crores.
“This is for the first time in Faridabad, we will be witnessing a state-of-the-art low-rise housing project with modern amenities. Our projects will have all the modern facilities from swanky clubhouse to international quality swimming and a host of other topline amenities.” Quoted Mr. Jetaish Gupta, Co-Founder & Director, Adore Group.
“The preferences of homebuyers are now changing very fast in Faridabad. There is a visible appetite for premium properties with top-notch amenities and world-class facilities. In this regard, our new offering is aimed at satiating the evolving taste of the homebuyers in the region.’ Further added Mr. Jetaish Gupta.
Located in Sector – 84, the project can be a prudent investment decision as well. The micro market located in the Greater Faridabad region is home to a thriving residential and commercial community. The Faridabad bypass road is just at a distance of 2 km, which makes it well-connected to other parts of NCR. The Bata Chowk metro station is close by ( ~ 6 km). The region has plenty of quality schools, colleges, and healthcare facilities, rendering an improved livability index to the locals. It is also situated at an approachable distance from major commercial catchments of Faridabad.
Starting in 2015, Adore Group is currently a well-known name in NCR’s real estate industry. Hitherto, it has working on more than 20 projects with a cumulative area of over 10 million sq ft.
10, Oct 2023
Ambrane Unveils the Largest Made in India AMOLED Smartwatch, Fyre, Now on Flipkart
Delhi, 10th October 2023: Ambrane, the leading Indian lifestyle electronics brand, is proud to announce the launch of its latest and most substantial AMOLED smartwatch, “Fyre.” A harmonious blend of style and functionality, this exceptionally bright smartwatch introduces Bluetooth calling, a spacious 2.04-inch display, and an extensive range of health and fitness features. Backed by a 365-day warranty, Fyre is now available for purchase on Flipkart and Ambrane’s official website. The watch will be available at a special price during the Big Billion Days on Flipkart.
Ambrane’s Fyre smartwatch strikes a balance between fashion & function. It delivers an outstanding user experience with its 2.04-inch AMOLED display, 2.5D curved glass, 368*448 screen resolution, and an impressive 800 nits of brightness. This brightness ensures crystal-clear visuals with deep blacks, vibrant colours, and outstanding visibility even under direct sunlight. The Always-On Display (AOD) takes visual performance to the next level with a lightning-fast 60Hz refresh rate, ensuring seamless and fluid operation. With its premium dial and four elegant colours complemented by comfortable adjustable straps, the Fyre smartwatch levels up every look!

Powered by UniPair™ technology, the Fyre Smartwatch supports Bluetooth calling and comes equipped with built-in microphones for convenient call handling. A user-friendly crown allows for easy navigation through menus and apps. With over 100 customizable watch faces and an IP67 water-resistant design, it is resilient against water and dust exposure.
The Fyre smartwatch boasts support for more than 100 sports modes and an array of health features, including real-time heart rate monitoring, SpO2 monitoring, breath training, sleep analysis, heart rate alerts, and more. Additional functionalities include voice assistance, weather forecasts, camera control, a calculator, music playback control, raise-to-wake, screen time monitoring, and phone and watch locating features. The Fyre smartwatch is compatible with both Google Fit and Apple Health apps.

Mr. Ashok Rajpal, Managing Director of Ambrane India, expressed his excitement, stating, “Fyre embodies everything the modern generation desires. Whether you are a fashion enthusiast seeking style or a fitness aficionado monitoring workouts, Fyre caters to all. At this price, it’s a deal you can’t miss!”
The Fyre Smartwatch boasts up to 5 days of battery life and offers an enhanced user experience with Hindi language support. With this launch, Ambrane bolsters its diverse portfolio of smartwatches in India. The brand is also gearing up to announce its expansion plans in the US market in the near future.
10, Oct 2023
Federal Bank extends UPI for NRIs
10th October 2023, Mumbai: Federal Bank is delighted to announce a groundbreaking development that enhances banking convenience for its NRI clients. The Bank has launched UPI (Unified Payments Interface) integration for NRE clients through its mobile banking platform, FedMobile.
Traditionally, NRE clients have faced challenges when it comes to making payments to merchants, especially in tier 2 and tier 3 cities where POS (Point of Sale) machines may not be readily available. Federal Bank, in its continuous pursuit of providing cutting-edge solutions, has now bridged this gap with the introduction of UPI for NRIs on FedMobile.
Shalini Warrier, Executive Director, of Federal Bank, remarked, “UPI has become synonymous with payments in India and in many countries worldwide. The Indian diaspora should not, in our view, be deprived of the benefits of this unique payment capability. The introduction of UPI for NRIs on FedMobile will enable our valued NR customers to transact seamlessly. We believe this will further strengthen our commitment to “Digital at the fore, human at the core.”
10, Oct 2023
Westside collaborates with designer brand Saaksha & Kinni to launch exclusive home décor collection for the festive season
10th October 2023, Bangalore— In a bid to bring exquisite, fresh, and exclusive collection to its customers during the festive season, Westside, one of India’s leading and fastest-growing retail chains in India, has collaborated with ace designer duo Saaksha & Kinni for an exclusive home décor collection. The collaboration stands as a tribute to Westside’s remarkable 25-year journey of setting trends, inspiring lifestyles, and bringing joy to customers. It represents a celebration of our unwavering dedication to delivering quality, comfort, and style to every household.
The foundation of this collaboration lies in the harmonious fusion of design perspectives. Known for their signature style that pays an ode to tradition by blending it with new-age sensibilities, Saaksha & Kinni’s collection will showcase an avant-garde assortment at Westside stores. The Westside x Saaksha and Kinni Festive Home Range includes three captivating prints meticulously crafted by Saaksha and Kinni’s collaboration offers a diverse range of products, including bedsheets, cushion covers, napkins, tableware, and accessories such as tote bags and kimonos. This collection, which embodies a seamless blend of artistic expression and functional aesthetics, will be available exclusively at Westside stores.

Speaking about the new collaboration, Ms. Lyndsay Smith, Head of Westside Home said, “Westside is delighted to collaborate with Saaksha & Kinni to present a curated edit of home to our valued customers this festive season. This synergized effort not only underscores our mutual dedication to quality but also reflects our commitment to providing exceptional shopping experiences that explore innovative concepts, ultimately reshaping the fashion and lifestyle landscape for our customers. We look forward to this collaboration.”
The Mumbai-based designer-duo, Saaksha & Kinni, added, “We are so excited to be able to collaborate with one of the giants of Indian retail space. Westside is not only one of the leading stores in India, it is also changing the shopping landscape of India and when given the opportunity to collaborate with their homeware department, we felt our prints would lend themselves perfectly to the Westside aesthetic.”
Celebrating its 25-year journey, Westside, India’s iconic fashion brand, remains dedicated to its legacy of timeless style. The brand aims to evolve and adapt by embracing the contemporary and has taken a step in that direction through their collaboration with the vibrant and youthful brand, Saaksha & Kinni. Westside X Saaksha & Kinni Festive Home Range will be available at 24 Westside stores, spread across cities like Mumbai, Delhi, Pune, Chennai, Bengaluru, Hyderabad, Kochi, Kolkata, Ahmedabad, Surat, Dehradun, Lucknow, Chandigarh, and Guwahati.
10, Oct 2023
Sleepyhead Introduces Innovative “Tilt” and “Play” Sofas to Elevate Festive Living Spaces
Bengaluru, 10th October 2023: Sleepyhead, a leading home lifestyle brand and rising star in the world of comfortable and innovative furniture solutions, introduces its latest innovations, the “Play Sofa” and “Tilt Sofa” with fun and unique campaigns. These sofas are the perfect choices to revolutionize your living space with their extraordinary flexibility and creativity. The launch showcases Sleepyhead’s commitment to innovation in the sofa category.
As the festive and sale season approaches, Sleepyhead recognizes the surge in demand for stylish and practical furniture. The “Tilt” and “Play” sofas are meticulously designed to cater to these evolving consumer needs, offering versatility, customization, and space-saving solutions. These sofas are more than just pieces of furniture; they are invitations to reimagine and personalize living spaces, bringing a touch of playfulness and innovation to homes.
The Tilt Sofa: Innovative Transformation for Versatile Living
The Tilt Sofa, a cutting-edge innovation from Sleepyhead, offers a unique feature that sets it apart in the world of furniture. Its key feature allows it to seamlessly transform from a traditional sofa to a lounge or sofa-bed structure by tilting the headboard backward. This ingenious design not only provides proper legroom but also creates an ideal setting for various activities, from lounging during movie nights to cozy date nights with your loved one. The Tilt Sofa is the perfect solution for those who are challenged by limited living space and don’t have room for multiple recliners or massive L-shaped sofas and ottomans. It’s a versatile and space-saving addition that enhances comfort and functionality in any living area.
Tilt’s campaign “Toggle to tilt your world”, brilliantly demonstrates the versatility of their innovative sofa through a series of split-themed videos. Each video portrays two contrasting sides of a person’s home and mood: one regular and one tilted. In a standout video, a man dressed formally sits upright on a Tilt sofa, engaged in a virtual meeting. He nods and smiles, saying, “Yes, sir! It will be done.” After the meeting, he switches to a relaxed mode, donning a hoodie and boxers, and grabs a bowl of popcorn. He reclines on the sofa’s right edge and playfully mocks his boss with, “Get it done over the weekend! Definitely Not!” This clever portrayal highlights Tilt’s sofa adaptability, effortlessly transitioning from work to relaxation.

The Play Sofa: Your Canvas for Creativity
The Play Sofa’s easy-to-detach segments enable effortless configuration changes to suit any mood or occasion. Sofa Play is a modular wonder as it can be rearranged like LEGO. With vibrant pop colours to mix and match, different arm heights, and multiple-seater options it one of a one-of-a-kind sofa in the segment and another groundbreaking innovation from Sleepyhead. So whether hosting a movie night, enjoying a cozy evening, or seeking a quick nap spot, the Play Sofa adapts effortlessly.

To celebrate the Play Sofa’s launch, Sleepyhead is unveiling an engaging social media campaign “Just can’t stop playing”, inspired by the creativity of Lego. Friends and family can come together to customize this Lego-like sofa, reflecting their unique personalities and moods. Each sofa segment can be customized with the same or different colors, allowing individuals to personalize their sofa as they see fit.
Mathew Joseph, CEO and co-founder of Sleepyhead, expressed his enthusiasm for the innovative ‘Play’ and ‘Tilt’ Sofas, stating, “These sofas truly set us apart in the category, reflecting our commitment to delivering furniture solutions that cater to evolving customer lifestyles. The launch is perfectly timed for the festive season, a peak period for marketplaces like Amazon and Flipkart, where consumers seek versatile, stylish, and functional furniture. These sofas’ remarkable flexibility and ability to transform into half beds offer unprecedented customization and practicality, enhancing living spaces just in time for celebrations.”
Deepti Karthik, Fractional Chief Marketing Officer of Sleepyhead, emphasized, “Sleepyhead’s new ad campaigns, especially the one inspired by Lego for our Play Sofa, are more than just advertisements; they’re a celebration of fun and creativity. We firmly believe that furniture should encompass not only comfort but also the essence of being cool and customizable. Our Play Sofa perfectly embodies this belief, and our ad campaigns echo the same spirit. It’s about redefining your space with a playful touch and a sprinkle of innovation. We invite you to join us in making your living room the trendiest and most enjoyable place to be!”
The campaigns highlight the intrinsic playfulness of the festive season in India, embodied by Sleepyhead’s versatile Play and Tilt Sofas, which offer unparalleled customization and practicality. This launch aligns perfectly with the upcoming festive and sale season, allowing customers to enhance their living spaces just in time for celebrations. Moreover, the brand has recently ventured into the omnichannel segment and is constantly expanding its furniture and furnishing portfolio. Recent additions include motorized recliners, dohars, headboard cushions, and an extended range of bedsheet designs, providing a wide array of quality home products.
9, Oct 2023
Benchmark Gensuite Announces Partnership with Protex AI
India, Bengaluru, October 10, 2023– Benchmark Gensuite®, provider of the industry-leading platform of digital Environmental Health & Safety & Sustainability solutions, has announced its partnership with Protex AI, a Dublin-based software company helping EHS teams leverage AI technology.
Protex AI utilizes computer vision technology to identify and anticipate potential safety hazards for employees working in manufacturing facilities, warehouses, and ports. Computer vision is a field of AI that trains computers to comprehend visual information from images and videos, enabling them to “see” as humans do. By integrating 24/7 camera surveillance, event logs, and safety reports, it can quickly identify trends of unsafe behaviors to enable the prioritization of corrective measures. Protex AI empowers enterprise EHS teams to make proactive safety decisions that contribute to a safer work environment.
Our collaboration is centered around Protex AI’s automated safety risks identification capabilities through computer vision AI and facility CCTV cameras. With Benchmark Gensuite offering industry-leading EHS software solutions with best practice workflows and interfaces, combined with Protex AI’s expertise and technological inputs, our subscribers can experience accelerated and increased value.
“Protex AI is proud to combine forces with Benchmark Gensuite’s comprehensive solutions platform,” said Dan Hobbs, Co-Founder and CEO at Protex AI. “Providing proactive and innovative technologies that help provide safer work environments is a common goal. Our new integration will now make it easier for Benchmark clients to gain company-wide visibility to risk and make data-informed safety decisions using computer vision.”
9, Oct 2023
Bank of India Launched its Upgraded Savings Accounts with Exciting Offers
Mumbai, October 10, 2023: Bank of India, one of the largest Public Sector Banks in India, has upgraded its Savings Accounts for all segments which covers salaried employees, households, individuals, youth etc.
The upgraded Savings Accounts now comes with Group Personal Accident Death Insurance Cover which goes as high as up to Rs.150 Lakhs, air accidental insurance of up to Rs.100 lakh, concessional locker facility for Gold & Diamond SB A/C holder and free for Platinum SB A/C holder, International Debit Cum ATM card with global access/ acceptance, concessional rate of interest on Retail Loan, waiver of processing charges on Retail Loans, free issuance of Credit Cards, higher usage limit up to Rs.5.00 lakh on POS & free issuance of Credit Cards with varied AQB.
MD & CEO of the Bank – Shri Rajneesh Karnatak launched upgraded Savings Accounts in Zonal Manager’s conference held on 9th Oct, 23 and conveyed to the press & media that Bank is poised to grow its Savings Customers base with these newly upgraded Savings Accounts which is now enriched with finest features, concessions & insurance cover. He further added that bank’s e-platform for on-boarding Savings Customers is doing well and this upgrade of Savings Accounts will appeal to the potential customers which in turn will increase the digital on-boarding of new customers. Bank with its healthy CASA ratio is now heading towards broad basing of customers from all strata of the society. We are sure that upgraded Savings Account which now takes a very good care of savings, convenience, protection & insurance need of our customers along with attractive features in the form of various concessions.
Bank in its continued endeavor to meet the banking & financial requirement of its customers & general public, improvement in product & process will help the bank to accelerate the pace of acquiring new Saving Account Customers. These features are offered to our existing as well as new customers which are on-boarded to the Bank from any platforms.

