Category Archives: Business

Delta Electronics India Honored with Best Factory and Best Environment Awards by Haryana State Government

Bengaluru, 6th October 2022 – Delta Electronics India, a leading provider of power and thermal management solutions, today announced its recent recognition by the Haryana State Government, which has awarded the prestigious “Best Factory” Award, an annual honour presented to only one organization in the entire state of Haryana. Additionally, Delta Electronics India has been declared the winner of the “Best Environment in Factory Premises” Award. The “Best Factory” Award recognizes excellence in manufacturing and operational efficiency. Both accolades serve as a testament to Delta Electronics India’s unwavering commitment to quality, innovation, and best practices in the industry.

Mr. Niranajan Nayak, Managing Director of Delta Electronics India, expressed his gratitude, stating, “Receiving these esteemed awards is a remarkable achievement for us. It is a testament to our unwavering commitment to excellence and our dedication to providing a safe and environmentally responsible workplace.”

Delta Electronics India’s dedication to maintaining a safe, healthy, and environmentally friendly workplace has earned the organization the “Best Environment in Factory Premises” Award. This accolade underscores the company’s commitment to environmental responsibility and employee well-being. These prestigious awards were conferred by the Haryana State Government through the Department of Labour, as part of their recognition of outstanding achievements in Safety, Health, and Working Environment for the year 2022.

The awards were presented during an official ceremony attended by the honourable Chief Minister of Haryana, Shri Manohar Lal Khattar. It was a moment of immense pride for Delta Electronics India to receive these accolades from such a distinguished dignitary. Delta Electronics India’s commitment to maintaining these high standards was further exemplified by a thorough verification process. After the submission of the award entry, officials from the Department of Labour visited Delta Electronics India’s Gurugram campus to verify the information provided, ensuring the utmost integrity and credibility of the awards.

Mr. Dilip Banskota, DGM, Delta Electronics India, added, “These awards reflect our collective effort in upholding the highest standards of safety and environmental responsibility. We are proud to have our hard work and dedication acknowledged.”

India emerged as a key player at The Abu Dhabi Petroleum Exhibition and Conference (ADIPEC) 2023

New Delhi, October 06, 2023 – The Abu Dhabi Petroleum Exhibition and Conference (ADIPEC) 2023 took place in Abu Dhabi and witnessed India’s emergence as a key player, emphasizing innovation and strengthening global collaboration within the energy sector.

The panel delved into the complex challenges confronting industries, particularly those with substantial emissions footprints, in their quest to achieve ambitious climate objectives. The panel members unanimously shared insights into the pivotal role of cross-sector collaborations in addressing these challenges and facilitating the decarbonization of the value chain.

Speaking at the strategic conference’s panel discussion on “Cross-sector partnerships: overcoming barriers to reduce emissions”

Mr. Vijay Nirani, Founder & Managing Director, TruAlt Bioenergy Limited shed light on the pivotal role played by the Government policies in shaping the bioenergy sector and emphasized on India’s remarkable progress towards emerging as a global energy hub. He said, “The Global Biofuels Alliance symbolizes a golden bridge leading towards the realization of national and global objectives concerning energy emissions reduction and the pursuit of net-zero aspirations. India’s three key priorities that are pivotal for the success of biofuels worldwide are identifying high-potential markets, accelerating technology deployment, and fostering consensus on sustainability frameworks.”

“Representing the Indian sugar sector now begun to be known as the bioenergy hub, it’s unimaginable that with the robust policies by the Government, our involvement spans beyond the production of sugar. It encompasses a diversified product portfolio spanning the manufacture of sugar, alcohol, cogeneration power, ethanol, isobutanol, methane, CO2, and green hydrogen— indeed an establishment of a sustainable green economy. I am proud to share that TruAlt Bioenergy stands as a beacon of effective policy execution, achievements in biomass generation, and its utilization for biofuel production. As a stakeholder, the story doesn’t just end there at profitability, our operational framework provides an illustrative example of an approach that extends beyond procuring crops from farmers to fuelling their tractors through the residue of sugarcane and providing organic fermented manure to enrich soil quality. We are deeply committed to facilitating farmers’ transition into thriving entrepreneurs.” Nirani further added.

Discussing the prospects of cross-sector partnerships in addressing emission reduction barriers Vijay affirmed, “It is imperative for companies like TruAlt Bioenergy and many present here to secure market access across various international landscapes to together overcome barriers to reduce emissions and achieve net zero. Such partnerships will discover prospects and opportunities that will unlock new value in an evolving energy landscape beyond meeting global targets, fostering business growth, discovering new products, solutions, technologies, and much more.”

The panel discussion, moderated by Mr. Pattabi Seshadri, Managing Director & Senior Partner, Global Leader, Energy Practice at BCG, featured a distinguished lineup of industry leaders, including:

• Vijay Nirani, Founder and Managing Director, TruAlt Bioenergy Limited
• Vartika Shukla, Chairman and Managing Director, Engineers India Limited
• Ibrahim N Al Zu’bi, Chief Sustainability Officer, ADNOC
• Philippe Roodhooft, EVP Joint Venture and Growth Projects, Borealis

The panel conversation provided invaluable insights into industry collaboration strategies and the critical steps necessary to address the formidable challenges of the energy transition, particularly the imperative to decarbonize industries with significant emissions.

Mia by Tanishq reveals the For the Star in You campaign: Created by Famous Innovations

Bangalore, 6th October 2023: Mia by Tanishq is excited to announce the unveiling of their new campaign, titled “For the Star in You,” which was conceptualized and created with Famous Innovations, Bangalore. Alongside this, they are introducing the Starburst Collection for the upcoming festive season.

Through extensive research, Mia by Tanishq has uncovered a pivotal insight that resonates deeply with its target audience. Many individuals often find themselves hesitating in crucial moments, and Mia has consistently been there to provide that much-needed boost of self-assurance. The core idea behind the “For the Star in You” campaign is to remind consumers that each person is composed of the same elements as the stars that adorn the night sky, quite literally stardust. This universal connection symbolizes the limitless potential within every individual.

Shyamala Ramanan, Business Head of Mia by Tanishq, expressed her excitement about the campaign, stating, “It is a delight to experience the cultural shift led by the Gen-Z, today’s youth, that fosters collaboration over harbouring competition. Women today are empowering and uplifting each other to be their best version. This sisterhood served as the inspiration for Mia’s festive campaign “For the Star in You”, introducing Rakul Preet Singh, whose unapologetic confidence and versatile personality reflect the core ethos of a Mia woman, while the ease and humility with which she carries her fame makes her the right fit for the campaign.”

Melvin Jacob, Creative Head at Famous Innovations Bangalore, the agency behind the campaign, shared his thoughts, saying, “When we planned the use of a celebrity, we aimed to showcase a relatable star. The fact is, everyone shines, everyone experiences moments of doubt, and everyone needs a lift from time to time. Recognizing and appreciating someone else’s shine doesn’t diminish your own; it amplifies it.”

The campaign will be a multi-channel extravaganza, with activations across both online and offline platforms. The main film for the campaign features Rakul Preet Singh. The script for the film unfolds on a festive film set, where Rakul Preet is dressed in modern festive attire. After completing her final take, she approaches the monitor, where a young lady hesitates to approach her. Inner thoughts race through the young lady’s mind as she contemplates asking for a selfie with the star. However, her thoughts are interrupted when the light catches her Mia necklace, which Rakul Preet notices and compliments. This interaction leads to a heartwarming conversation, where Rakul Preet recognizes the young lady as the writer of a popular show and expresses her admiration for her work. The encounter transforms the hesitant girl into a beautifully confident young lady, and they share a delightful moment that culminates in a photo together.

The “For the Star in You” campaign is set to inspire and uplift individuals, encouraging them to embrace their inner radiance. With the launch of the Starburst Collection for Festive 2023, Mia by Tanishq invites everyone to celebrate their uniqueness and shine brighter than ever before.

Escaro Royale Redefines Men’s Footwear with the launch of AirFlexLite

New Delhi: 6th October 2023: Escaro Royale, a premium men’s footwear brand, has unveiled its latest AirFlexLite collection for men with a focus on comfort. The newly launched collection seamlessly blends formal elegance with sneaker-like comfort, offering the ultimate solution for men seeking lightweight, comfortable, and stylish footwear that can be worn from dawn to dusk.

Say goodbye to clunky footwear weighing you down. Crafted in Italy, and made in India, the AirFlexLite collection comes with a wide range of shoes with each shoe weighing less than 300 grams making them amongst the lightest leather shoes on earth. Priced from INR 9999 up to INR 20,000, the collection has memory foam insoles that help eliminate the discomfort and foot pain associated with formal footwear.

Crafted from high-quality brushed leather, each shoe from the collection requires minimal daily maintenance, ensuring a hassle-free ownership experience. The European handcrafting methods and the application of a special epoxy finish make AirFlexLite shoes stylish and durable, ensuring they can be a part of the wardrobe for years to come. The shoes are versatile and ensure an effortless transition from office to leisure.

Mr. Ambud Sharma, who serves as the Global CEO and General Manager of Business Development at Escaro Royale, said, the launch of AirFlexLite represents a monumental milestone in the brand’s journey. This achievement is the result of an intensive collaboration with young urban professionals, wherein we’ve discerned the precise attributes they demand in footwear to cater to their bustling lives. These inclinations encompass a design that feels nearly weightless, exceptional cushioning, adaptability in style, and a contemporary interpretation of age-old craftsmanship. Each shoe, weighing less than 300 grams, utilizes a specially engineered composite sole to ensure an exquisite user experience. These attributes have been seamlessly woven into the AirFlexLite, an exceptional shoe that harmoniously fuses the qualities of a formal shoe, a sneaker, and laid-back footwear, presenting the epitome of adaptability and comfort for the modern, fast-paced lifestyle.

Sustainability is at the core of Escaro Royale as the collection is designed keeping the environment in mind. Lightweight footwear with 30% recycled materials, not only reduces the shipping cost but also lowers the carbon footprint. The use of sustainable, non-toxic vegetable paints further emphasizes the brand’s commitment to a greener planet. That’s not it, the orders are shipped in 100% recycled packaging.

Ancestry to showcase its exquisite festive collection at Soho House, Mumbai

Mumbai, October 2023: Ancestry, the revered name in fashion, is set to unveil its highly-anticipated festive collection, promising a day of unparalleled elegance and craftsmanship. The event is scheduled for Saturday, October 7th, 2023, from 12:00 p.m. to 8:00 p.m. and will take place at the iconic Soho House in Juhu, Mumbai. Renowned personalities Malini Agarwal, Jasleen Sabharwal, Aiana Jain, and Anandita De will grace the event with their presence, adding to the excitement.

Ancestry’s fresh launch is about the contemporary ode to timeless craftsmanship. From graceful lehengas, floral printed kurtas, exceptional co-ords, to the best of statement pieces, this collection caters to the discerning tastes of every fashion connoisseur. Ancestry’s commitment to excellence shines through in every piece, making it the perfect choice for fashion enthusiasts seeking timeless elegance.

The festive collection seamlessly blends elegance with versatility, designed to complement the idea of Live, Work, Play. Each garment in the collection reflects Ancestry’s dedication to creating fashion that is not just beautiful but also functional, ensuring you look and feel your best, no matter the occasion.

The intricate textures of brocade, the vibrant hues of Himalayan flowers, and the beauty of miniature paintings inspire Ancestry’s designers. This event promises an exclusive preview of Ancestry’s latest creations, with the opportunity to witness the intricate craftsmanship that goes into each piece.

Tulsi Tea launches Drive Safe Awareness campaign

Tulsi Tea, one of Gujarat’s most beloved tea brands, has launched a new campaign with the aim of promoting safe driving. The initiative comes in the wake of vehicle drivers, passengers and pedestrians continuing to suffer injuries and losing their lives in road accidents in Gujarat and elsewhere on an almost daily basis.

The “Drive Safe Awareness” campaign with the powerful tagline “Ungh Udavo, Gaadi Nahin” (Let drowsiness fly, not your vehicle) strategically displayed on auto hoods seeks to spread the important message of safe driving and encourages people to follow traffic rules. The campaign is active in Mehsana, Patan, and Veraval in Somnath.

Haresh Kathrotiya, Managing Director of Tulsi Tea, said, “Our Drive Safe Awareness campaign aims to convey the crucial message of responsible and alert driving. There is ample evidence to show that a majority of road accidents and the resultant loss of lives can be prevented through safe driving and adherence to traffic rules. We believe that beyond the branding impressions, our campaign has the potential to positively influence behaviour. By raising awareness about the dangers of drowsy and rash driving, we hope to contribute to safer roads and reduced accidents with this campaign.”

The campaign’s message “Ungh Udavo, Gaadi Nahin” emphasises the importance of safe driving, and encourages drivers to prioritise alertness and drowsiness-free driving by sipping Tulsi Tea for energising themselves. The campaign has been very well-received by the people.

Tulsi Tea opted for auto hood branding for the campaign to ensure the message travels across the cities and makes a strong visual impact. Simultaneously, Tulsi Team aims to leverage digital platforms to expand the campaign’s reach using engaging social media content, visuals, and videos to reinforce the message of safe and responsible driving.

Reserve Bank of India decided to keep the repo rate unchanged before the festive season

Today, the Reserve Bank of India, under the leadership of RBI Governor Shaktikanta Das, has made a significant decision to maintain the stability of the repo rate in anticipation of the upcoming festive season. RBI declared that there will be no alterations to the repo rate, and it will continue to stand at 6.5 percent. It is worth noting that experts had previously anticipated that in light of factors such as inflation and global conditions, there might be a choice to keep the repo rate unchanged. This decision has been welcomed by the real estate sector, which is now optimistic about achieving favorable outcomes during the festive season.

Manoj Gaur, CMD Gaurs Group and President CREDAI NCR

Even though the real estate sector would have wished for a rollback, RBI maintaining the status quo on the repo rate is a laudable step. With festival season around the corner and consumer sentiment high, the sector will continue performing well. However, the current figure is still at an all-time high. Therefore, we hope that RBI succeeds in its intention to curb inflation, and we may witness the low-rate regime again.

Amit Modi, Director, County Group

RBI’s move to keep the repo rate unchanged is an appreciable move as this would bring a boost to the already growing real estate industry. With the festive season around the corner and buyers showing keen interest in real estate investments, the stable interest rates would further encourage their participation in the transactions. This would foster considerable investment in both residential and commercial segments of the real estate.

Nayan Raheja, Raheja Developers

RBI’s commitment to maintain the repo rates has been in resonance with the hope of buyers. This will encourage the real estate market, with buyers from every walk of life approaching to make an investment in the auspicious festive season. The rates have been stable at 6.50% for the past few months, showcasing RBI’s measure to balance inflation without burning a hole in buyers’ pockets. This move is profitable for both developers and buyers.

Kushagr Ansal, Director, Ansal Housing

With the festive season approaching, the Reserve Bank of India’s praiseworthy choice to retain repo rates at their current levels brings significant advantages to the real estate sector. This decision ensures stability and a foreseeable climate, which in turn appeals to investors and fosters enduring investment initiatives. The decision to maintain repo rates at their current level means that borrowing expenses for both homebuyers and developers will stay consistent, establishing a favourable atmosphere for real estate investments.

Ashwinder R Singh, CEO of Residential Bhartiya Urban

In the backdrop of steadfast repo rates, controlled EMIs, and robust developer funding, the Indian housing and real estate sector stands on solid ground. With healthy economic indicators and anticipated strong corporate earnings, our future is bright. As crude prices cool, the Indian economy benefits. We foresee a promising era for the sector, driven by stability and optimism.

Rajesh K Saraf, MD, Axiom Landbase

The decision by the Reserve Bank of India to keep the current interest rates unchanged represents a positive move aimed at alleviating the financial burden on prospective homebuyers. In recent months, the notable increase in monthly EMIs has placed significant constraints on the budgets of individuals from middle and lower-income groups who aspire to become homeowners. By maintaining a stable interest rate environment, there is an optimistic outlook that these potential buyers will feel encouraged to proceed with their plans to buy a home.

Uddhav Poddar, MD, Bhumika Group

The unchanged repo rates will further encourage more customer engagement in commercial real estate. With the festive season set to begin, buyers are already prepared to book their spaces to mark an auspicious beginning. Stable repo rates have strengthened their decision as the interest rates would remain the same without putting a burden on them. RBI has made a smart move to balance inflation as well as encourage investments through this announcement.

Tejpreet Singh Gill, MD, Gillco Group

“The unchanging repo rates, a policy that greatly benefits the markets by ensuring a stable rate and a supportive posture, persist. However, there are specific challenges within the real estate market that require addressing. With the festive season on the horizon, this decision will serve as a blessing for the real estate sector.

Mr. Sanjeev Arora, Director- 360 Realtors

RBI has kept the repo rate unaltered; however, it could have thought otherwise. The Indian economy is showing resilience and there is a visible growth in the manufacturing and service sectors. Inflation has eased out in September despite turmoil in the global economy. India is poised to become the growth engine of the global economy. In such a conducive environment, the central agency could have thought to increase liquidity in the market by lowering the repo rate. It should have helped in the long run.

Mohit Goel, MD Omaxe Group

One year ago, the repo rate was 5.9% (September 2022). Despite RBI maintaining the status quo in the last few MPC meets, including the current quarter, the Repo Rate at 6.5% is still high. Even though the real estate sector has remained unaffected and continues performing well, we hope RBI meets its objective of reining inflation. On a positive note, the RBI’s stance imparts the sector with the hope that the chances of a rate increase in the future are slim.

Salil Kumar, Director CRC Group

RBI’s decision to maintain the repo rates at 6.5% will bring positive developments in the real estate sector. Less volatility in the loan interest rates would increase buyer and developer confidence, fostering long-term growth. The development of both residential and commercial real estate developments is accelerated by lower financing rates, which also boost employment in the construction industry. Interest rate stability will boost investment across a range of markets, from first-time buyers to middle-class strata.

Radheecka Rakesh Garg, Director, Rajdarbar Realty

The decision by RBI not to increase the repo rate will catalyse the housing sale in Diwali. Since the festival season is considered an auspicious time in the country to buy a home, it will boost the festive spirit and the realty sector, and we expect massive traction in housing sale in the coming months.

Prateek Mittal, Executive Director of Sushma Group

RBI has decided to maintain the repo rate for the fourth consecutive time and kept it unchanged at 6.5%. This reflects RBI’s confidence in the economic outlook. Potential home buyers will directly benefit from this move as there will be no increase in loan interest rates. This step will ensure that the real estate sector is able to reach new heights without facing any financial challenges. It is a step to provide relief to the common man and home buyers.

Pankaj Kumar Jain, Director, KW Group

RBI has kept the repo rate unchanged at 6.5 bps only, which was highly anticipated. However, a cut would have been an ideal scenario for buyers and the sector, considering the festival season is around the corner and lowering of interest rate would have bolstered the already high demand but the RBI targets to keep the Inflation 4 per cent only hence a cut was not done.

EaseMyTrip Teams Up with Cover Genius to Offer Convenient and Flexible Embedded Protection to Global Travelers

India, Oct 6th, 2023: EaseMyTrip.com, one of India’s largest online travel platforms, today announced its strategic partnership with Cover Genius, the insurtech for embedded protection. By integrating with XCover, Cover Genius’ award-winning global distribution platform, EaseMyTrip customers can add Cancel For Any Reason (CFAR) travel protection along with the embedded comprehensive travel protection when they book their tickets. Customers will benefit from XCover’s end-to-end customer experience that handles all of the customers’ needs – from the initial sale to administration and claims. Its award-winning service design has shown to reduce support tickets by 7x.‡

CFAR is becoming increasingly popular, with both consumers and online travel agencies (OTAs), because it provides a seamless experience that eliminates paperwork when making any refund request. Additionally, for OTAs, it removes the need for insurance licensing.

Purchasing travel protection is no longer a luxury but a necessity and traditional insurers are not keeping up with the change. A recent survey conducted by Momentive.ai, commissioned by Cover Genius, revealed that 13% of Indian travelers who made a claim for pandemic-related reasons were not covered despite purchasing travel insurance for pandemic protection. Furthermore, 32% of Indian travelers would prefer to buy protection from embedded sources like their travel provider, agent or airline ‒ rather than traditional insurance sources such as credit cards, which deliver a significantly lower post-claim NPS (Net Promoter Score).

Speaking about the partnership, Rikant Pittie, Co-Founder, EaseMyTrip, said, “With an increase in demand for domestic and international travel, Cover Genius has the global expertise we needed to curate tailor-made protection, backed by AI, that offers customers seamless experiences and flexibility. CFAR is a one-of-a-kind solution that will assure our customers in unforeseen circumstances.”

Barney Pierce, SVP, Strategic Partnerships, APAC for Cover Genius said, “Travel protection is no longer an after-thought but a must-have, and not only that, it must now be fit-for-purpose, ready to serve and encourage travelers with protection that covers all manner of uncertainties and ‘what-ifs’. We are excited to partner with EaseMyTrip and offer its customers innovative and bespoke products that are dynamically priced and easily accessible.”

Smarties India 2023 Honours Winners Shaping The Future Of Marketing

Mumbai, October 06, 2023 – The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim, recognizing outstanding achievements in the realm of modern marketing. The awards ceremony, which took place on October 5th, 2023 at Taj Santacruz, Mumbai brought together the finest minds and innovators in the field of marketing.

Sunil Kataria, Smarties India – Jury Chair & Chief Executive Officer, Raymond, commented, “The 12th edition of SMARTIES™ India 2023 Awards has been an extraordinary celebration of marketing innovation and excellence. This year’s shortlisted nominees showcased the ever-evolving landscape of marketing, with campaigns that have redefined the boundaries of innovation and left an indelible mark on our industry. SMARTIES continues to push the envelope by introducing fresh categories and celebrating campaigns that not only drive business impact but also excel in various aspects of modern marketing. As we celebrate the winners at the gala event, I’m inspired by the ingenuity and creativity that have been showcased, and I look forward to how these campaigns will shape the future of marketing excellence in India.”

The evening’s most prestigious accolade, the ‘Brand of the Year,’ was deservedly conferred upon Google Search, a testament to their unmatched innovation and substantial impact. Equally deserving, the ‘Advertiser of the Year’ title found its rightful place in the hands of Mondelez India Foods Private Limited, honouring their outstanding contributions and industry leadership.

Further industry recognition saw Cadbury Silk and Google Search awarded as ‘Grand Prix/Best in Show’; Glance awarded as ‘Enabling Technology Company of the Year,’, alongside notable wins in categories such as ‘Media Agency of the Year’ and ‘Creative Agency of the Year’, by Wavemaker India and Leo Burnett India respectively.

Amazon Ads was celebrated as the ‘Publisher of the Year’ while the esteemed ‘Most Resilient Brand of the Year’ title was claimed by Lay’s, Pepsico India and Leo Burnett India. Notably, the newly introduced categories also saw Schbang and WPP India excel, with wins in ‘Digital Agency of the Year’ and ‘Holding Agency Company of the Year’ respectively, firmly establishing their positions as trailblazers in their respective domains.

In an impressive showcase of marketing excellence, a diverse array of brands emerged triumphant at the SMARTIES India 2023 Awards. The category of Personalisation, often regarded as the vanguard of modern marketing, bore witness to the Gold, Silver, and Bronze Awards being secured by Luminous Power Technologies Pvt. Ltd. and Wavemaker; Mondelez India Foods Pvt. Ltd. and Wavemaker and Mondelez India Foods Pvt. Ltd. and Wavemaker respectively. This impressive feat further solidifies their reputation as pioneers in this dynamic field.

Prabha Narasimhan, Smarties India – Jury Chair & Managing Director & Chief Executive Officer, Colgate-Palmolive (India) Limited, added, “SMARTIES™ India 2023 Awards continue to celebrate creativity, innovation and the strategic acumen behind impactful marketing campaigns. I’m excited to see how these campaigns will continue to inspire and shape the future of marketing excellence in India.”

All SMARTIES winners are listed and ranked in the MMA Business Impact Index, which uses a proprietary methodology developed in partnership with WARC to recognize the best of the best in the Advertising and Marketing industry. It is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

The MMA Smarties India Awards 2023 spotlighted the categories that garnered the highest number of entries, namely Creator/Influencer/Celebrity Marketing, Data Insights/Contextual Marketing, and Brand Experience within the dynamic realm of modern marketing. The awards were presented in various categories, each showcasing remarkable achievements and ground-breaking strategies that have reshaped the industry.

Moneka Khurana, Smarties India – Jury & Country Head and Board Member of MMA India, expressed her excitement about the 12th edition of SMARTIES™ India 2023 Awards by saying, “The SMARTIES India Awards have consistently showcased the ever-evolving landscape of marketing in India. As we embrace digital transformation and witness innovative approaches in marketing, it’s inspiring to see the diverse and impactful campaigns that have made it to the shortlist this year. These campaigns reflect the spirit of innovation that drives our industry forward and sets the bar higher for future marketers. I’m thrilled to be a part of this celebration of excellence, and I can’t wait to see which campaigns emerge as the champions of innovation in marketing.”

Out of 150 shortlisted entries, representing diverse sectors such as FMCG, OTT, retail, BFSI, technology, and more, a total of 94 metals were handed over at the gala. The winners will also be given digital awards or NFTs which they can claim or prove their contribution to the award and campaign with the information available on the blockchain at any time. The NFT holder will also be eligible to avail of gratifications and access to exclusive assets from MMA Global like events, case studies, seminars, workshops, and more.

Rohit Dadwal, Smarties India – Jury & MMA Board Member and Managing Director APAC- commented, “The SMARTIES™ India 2023 Awards once again underline the pivotal role of modern marketing in shaping the future of our industry. It’s truly inspiring to witness how brands are continuously pushing the boundaries of creativity and harnessing the power of technology to drive innovation and engagement.”

In a ground-breaking move, SMARTIES™ India 2023 introduced the inaugural edition of “Smarties Unplugged.”- a unique pre-gala event that brought together marketing thought leaders who shared innovative and creative work designed to benefit tomorrow’s marketers and cater to the changing mindset of consumers.

Kick-starting the event with a warm welcome by Moneka Khurana, Country Head and Board Member of MMA Global – India, with Tanya Saihgal as the host. The event featured several informative sessions. In the first segment, top SMARTIES India shortlisters engaged in a gamified conversation on Creativity, Content and partnerships and the second part explored Channels, Data and analytics, with nominees discussing marketing strategies in an insightful and enjoyable manner, facilitated by Saurabh Parmar. Saurabh Parmar, an eminent figure in the marketing landscape, hosted two insightful sessions at “Smarties Unplugged.” Key sessions included “Intelligent Effectiveness: Measuring the ROI of AI on Optimization & Personalization” by Rohit Dadwal, MMA Board Member and Managing Director APAC, MMA APAC. Rajeev Raja, Founder and Soundsmith of BrandMusiq, delved into “#TheFutureIsSound” and the role of sonic identities in today’s digital world. The event culminated in “Marketing Excellence Unplugged – Navigating New-Age Trends & Tech,” featuring industry leaders like Vikram Pandey, National Creative Director, Leo Burnett India Devika Sharma, VP and GM – India, InMobi; Sidharth Singh, Lead – Countline & Gifting Marketing, Mondelez India and Rohit Dadwal, MMA Board Member and Managing Director APAC, MMA APAC and other speakers, providing actionable insights for adapting and innovating in the dynamic marketing landscape.

The MMA Smarties India Awards 2023 was a resounding success, celebrating the best and brightest in the world of modern marketing. The innovative campaigns and strategies recognized at this event are a testament to the industry’s ability to adapt and thrive in an ever-changing digital landscape.