3, Oct 2023
Mphasis Forms Strategic Technology Partnership with CoreStack

Mphasis Forms Strategic Technology Partnership with CoreStack

Mumbai, India — October 3, 2023 Mphasis, (BSE: 526299; NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, today announces a partnership with CoreStack, a global multi-cloud governance provider. The alliance aims to deliver unparalleled financial management and observability to customers, driving operational efficiency and actionable insights.

CoreStack will play a vital role in Mphasis’ Cloud Business Solutions (CBS) and Agile IT Operations portfolio. One of the core missions of CBS and Agile IT Operations is to provide complete transparency, empowering enterprises to further optimize their CloudOps, FinOps, and SecOps operations. By leveraging CoreStack’s platform, Mphasis will onboard its Operational Framework strategy of reliable foundation and associated best practices, ensuring consistent implementation of well-architected approaches for hybrid multi-cloud environments, including enterprise-level policy and controls monitoring, instrumentation and alerting, and comprehensive tagging using a single pane of glass for management.

“We are excited to join forces with CoreStack to bring to our clients an unparalleled solution that will redefine financial management and observability. With CoreStack’s state-of-the-art platform and Mphasis’ extensive experience in deploying, migrating key workloads, and reliably delivering hybrid multi-cloud operations and processes, we will offer a comprehensive phased approach to further augment and optimize our CloudOps, FinOps, and SecOps services. This will enable our clients to achieve unparalleled financial and operational efficiencies while ensuring complete transparency and tracking capabilities,” said Srikumar Ramanathan, Chief Solutions Officer, Mphasis.

“We are proud to partner with Mphasis, a recognized leader in IT services, to bring this transformative solution to the market,” said Suren Singh, Chief Sales and Partnerships Officer at CoreStack. “We are committed to delivering unparalleled value to their customers. Enterprises will benefit from the unique amalgamation of cutting-edge technology and years of hands-on field experience, providing them with actionable insights, financial optimization, and a clear path towards digital transformation.”

CoreStack offers a suite of multi-cloud, NextGen Cloud Governance modules that leverage AI to provide continuous and autonomous governance—for FinOps, SecOps, and CloudOps—through a unified dashboard. NextGen Cloud Governance helps enterprises mitigate risk, accelerate delivery, optimize performance, and innovate faster. In addition, CoreStack offers assessments based on Well-Architected Framework and custom frameworks. This solution streamlines the process of evaluating, improving, and maintaining cloud workloads across all environments, including enabling auto-remediation directly from the CoreStack Governance dashboard.

This innovative solution will empower medium to large enterprises across various stages of hybrid cloud and platform adoption to establish a structured and mature model for optimizing their IT and business processes, procurement and sourcing, and workload and operation scalability and modernization.

3, Oct 2023
Taj Mahal, New Delhi Unveils Captain’s Cellar, a New Culinary Lounge Brand

Taj Mahal, New Delhi Unveils Captain’s Cellar, a New Culinary Lounge Brand

New Delhi, October 3, 2023: Taj Mahal, New Delhi, the Capital’s landmark destination, announced the launch of its new wine lounge restaurant brand, Captain’s Cellar. Debuting in the heart of the city, Captain’s Cellar captures the culinary essence of traversing the landscape of vineyards across the globe.

Mr. Satyajeet Krishnan, Area Director – Operations and General Manager – Taj Mahal, New Delhi said, “Taj Mahal, New Delhi with its rich culinary history for over four decades, has been renowned for pioneering global and regional cuisines and concepts. With the addition of Captain’s Cellar, the Hotel strengthens its world-class food and beverage portfolio of the much-loved and celebrated brands. As the first Captain’s Cellar launches in the gastronomic capital of the country, it promises to offer an adventure of tastes and textures in a neo-classic atmosphere infused with a relaxed energy and warmth.”

A contemporary wine lounge, inspired by traditional wine cellars, Captain’s Cellar takes the diner on a journey through the vivid landscape of flavours, wine rituals and beyond. The menu is an exploration of global and domestic wines, both old and new world, preserved with leading edge technology such as Enomatic equipment and the Corvin selection. The array of tapas celebrates the culinary traditions of the cherished and long-preserved authentic recipes, presented with a modern twist. The design boasts of engineered timber flooring, vaulted brick ceilings and cast iron details, thoughtfully paired with a variety of furniture, eclectic art, a patio and an informal seating. The spotlight is on ‘the perfect pour’ integrating the art and science of wine, small-plates, cheese and meat platters, an exquisite experience in the Tasting Rooms – all of this, and more, in an inviting ambience that feels relaxed, homely and elegant.

Captain’s Cellar is a vibrant destination that attracts curious wine novices as well as connoisseurs from all over the world to revel in a treasure trove of tastes, enjoy conversations and make memories.

The legacy of Captain’s Cabin at Taj Mahal, New Delhi is intricately woven into the city’s history. Its return, in the avatar Captain’s Cellar is a tribute to today’s cosmopolitan world and to the love for the finer things in life. Timeless, yet contemporary, exuding a convivial yet sophisticated vibe, this is a place where classic meets a fresh outlook, seamlessly intertwining the past with the present. Captain’s Cellar, is a sanctuary and a voyage, to celebrate cuisine, camaraderie and all things wine.

3, Oct 2023
Moon Tree Cafe at Sayaji Hotel Kolhapur Celebrates Oktoberfest with a Bavarian Culinary Extravaganza

Moon Tree Cafe at Sayaji Hotel Kolhapur Celebrates Oktoberfest with a Bavarian Culinary Extravaganza

Moon Tree Cafe at Sayaji Hotel Kolhapur is set to host an authentic Oktoberfest celebration, inviting guests to embark on a delectable journey to Bavaria. In honor of this renowned Volksfest, the restaurant has prepared a special event that promises to capture the very essence of Bavarian culture and traditions through a meticulously crafted menu.

” Oktoberfest is not just a festival; it’s a cultural phenomenon that brings people together through food, music, and celebration. The culinary journey we’ve prepared for our guests is a tribute to the Bavarian culture and its culinary heritage. From the hearty starters to the delectable desserts, every dish tells a story of tradition and flavor. At Sayaji Hotel Kolhapur, we take pride in paying homage to this iconic festival by presenting a diverse selection of traditional German dishes that will transport diners straight to the heart of Bavaria,” says Chef Kishan Gunjal, Executive Chef at Sayaji Hotel Kolhapur.

Embarking on the gastronomic adventure, guests are treated to a tantalizing selection of starters, featuring an array of both vegetarian and non-vegetarian delights. Indulge in the rich flavors of Exotic Crostini, Baby Corn Fritters, and Old Fashioned Onion Rings, or opt for the succulent offerings of Lamb Skewers, Berlin Chicken Strips, and Garnalenkroketten. This is followed by a mouthwatering array of grilled dishes, which includes Grilled Creamy Vegetable Skewers, Bratwurst, Steak Frites, and Snail Sausages. To warm the palates, guests can relish comforting soups like Sopa de Verduras and Kielbasa & Bean Soup.

As the culinary journey unfolds, guests can explore the tempting offerings of Breads Basket, featuring a diverse selection of bread choices paired with delightful accompaniments. They can further dive into an assortment of delightful salads, such as Roman Lettuce with Shallots, Capers & Edam Cheese, and Eiersalat & Sauerkraut with Grilled Apple and Brie Cheese. The main course options encompass a wide range, from German Spaetzle to Chicken Fricassee, Hot Dogs in Spicy Tomato Sauce, and Donar Kabab. As the perfect conclusion to their meal, diners can satisfy their sweet cravings with an enticing selection of desserts, including German Chocolate Cake, Strawberry Rhubarb Trifle, Spritzkuchen, and Macaroons.

Guests can explore a diverse array of flavors meticulously prepared by the culinary team, providing an opportunity to indulge in Bavarian culinary traditions right at their table.

3, Oct 2023
Parker awards social media mandate to Buffalo Soldiers

New Delhi, Oct 03, 2023: Buffalo Soldiers, an award-winning full-service creative agency with a digital heart, has bagged the social media advertising and engagement mandate for the iconic global writing instruments brand “Parker” in India (manufactured and marketed by Luxor Writing Instruments Pvt. Ltd. in India). The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi-NCR headquarters.

“Buffalo Soldiers only works with marquee brands or brands that aspire to be part of daily conversations. It doesn’t get more marquee or iconic than Parker. We are honoured and excited to work together with Parker,” said Sumon K Chakrabarti, Co-founder & CEO of Buffalo Soldiers.

As part of the mandate, the agency will focus on further building Parker’s digital presence in India and concentrate on growing the social media base by implementing an aggressive digital growth strategy. It will also focus on various marketing opportunities for Parker on social media.

Bhaskar Basu, COO, Luxor Writing Instruments Pvt. Ltd., said: “We have chosen to collaborate with Buffalo Soldiers due to their forward-thinking approach in the digital realm, which aligns with our vision for Parker. Parker is an iconic brand globally and in India, renowned for its exquisite and wide range of writing instruments, combining rich legacy and timeless elegance with an unmatched writing experience. Digital engagement is a key strategy for us, with many current and future Parker enthusiasts using the medium to form their brand choices and impressions.”

“Together with Buffalo Soldiers, we wish to strengthen Parker’s social media presence and introduce innovative concepts online as well for other media in the near future. Our digital engagement strategy will target both current Parker patrons and as well as a new young and aspiring audience online,” Basu added.

Buffalo Soldiers will be handling strategic content, design, and performance management across all social media channels for the Parker brand. Going forward, the agency has been engaged in developing new creative communication for the Parker brand as well.

The agency will work closely with Parker’s in-house team on social media management, organic growth for the brand’s social media presence, and performance marketing strategy.

3, Oct 2023
Tenable Completes Acquisition of Ermetic

Bangalore, India (October 3, 2023) — Tenable® Holdings, Inc., the Exposure Management company, today announced it has closed its acquisition of Ermetic, Ltd. (“Ermetic”), an innovative cloud-native application protection platform (CNAPP) company, and a leading provider of cloud infrastructure entitlement management (CIEM).

The acquisition combines two cybersecurity innovators and marks an important milestone in Tenable’s mission to shift organizations to proactive security. The combination of Tenable and Ermetic offerings will add capabilities to both the Tenable One Exposure Management Platform and the Tenable Cloud Security solution to deliver market-leading contextual risk visibility, prioritization, and remediation across infrastructure and identities, both on-premises and in the cloud.

With unified CNAPP, iron-clad CSPM protection, and industry-leading CIEM, security teams receive the context and prioritization guidance to make efficient and accurate remediation decisions. Security teams will no longer need to be cloud security experts to understand where the most urgent risks exist and what to do about them.

Amit Yoran, Chairman and CEO, Tenable

Tenable and Ermetic together will help organizations address some of the most difficult challenges in cybersecurity today:

· Simplifying security management to meet the increasing demands of cloud infrastructure growth

· Reducing the risk caused by an explosion in the volume of user and machine identities in the cloud

· Understanding the complex relationships and risks across all assets and identities

“The unique combination of Tenable and Ermetic will give customers tightly integrated CNAPP capabilities for cloud environments, delivered through an elegant user experience that minimizes complexity and speeds adoption,” said Amit Yoran, chairman and chief executive officer, of Tenable. “We’re delivering unparalleled insights into identities and access, which are absolutely critical to securing cloud environments. And with the integration of insights from Tenable One, customers can also consolidate, simplify, and reduce costs.”

The Tenable One Exposure Management Platform enables customers to gain a more complete, accurate, and actionable view of their attack surface. Exposure management shifts preventive security from securing technology silos to applying contextual risk intelligence to protect the business. The acquisition of Ermetic accelerates this shift for Tenable customers, adding a depth of cloud security expertise and capabilities that provide context to prioritize risk and simplify remediation. Ermetic adds analytical strength to ExposureAI, more contextual relationships, and deep data insights to make Tenable One an even more effective platform for preventive security.

Ermetic will also expand and augment Tenable Cloud Security, which enables security teams to continuously assess the security posture of cloud environments, offering full visibility and helping to prioritize efforts based on business risk.

3, Oct 2023
TVS Emerald Launches Maiden Plotted Project near Bangalore

Bangalore, 3rd October 2023: TVS Emerald, a subsidiary of TVS Holdings Ltd, has registered a sale value of 169 crore on the day of launching its first plotted development project, ‘The Estate’ in Bagalur, near Sarjapur. This 33-acre project marks the group’s first plotted development project near Bangalore and third in the segment. The project witnessed a remarkable sale, with 442 plots sold, out of the total 461 plots launched. The plots range from 500 sq. ft to over 5000 sq. ft in size and are priced from 17.49 Lakh onwards.

‘The Estate’ introduces a unique concept in the plotted development category by offering plots adorned with fully grown fruit-bearing orchard trees. The development comprises three phases Swargam, Aaranyam, and Mandalam, that provide state-of-the-art amenities such as an amphitheatre, herb garden, rain garden, cycling track, a pet park, a multipurpose court, and an outdoor gym. Additionally, TVS Emerald has also proposed a 15,000 sq. ft clubhouse, featuring a range of amenities such as a swimming pool, a banquet hall, work-from-home spaces, steam and sauna rooms, an indoor gym, and guest rooms. In a nutshell, this clubhouse is the perfect weekend retreat for customers.

TVS Emerald

Mr. Sriram Iyer, Director & CEO, TVS Emerald, said, “I am delighted with the overwhelming response that our first plotted development project near Bangalore, ‘The Estate,’ has witnessed during the launch. The demand for plotted projects has always been strong, as homebuyers are continuously seeking ways to shape their dream homes. Additionally, many families are looking to escape the congestion of cities and embrace a more serene lifestyle in spacious homes. This project is an effort to cater to that segment. With an enhanced focus on safety and security, the project offers a perfect combination of state-of-the-art amenities and a green environment to provide an unparalleled lifestyle experience. Our customers have appreciated the project for its perfect combination of location, product & price.”

The project is strategically located within 7.4 km from the Sarjapur bus stop. It is also in close proximity to major IT parks such as the new Infosys campus in Sarjapur, the Hosur IT Park, and the New Wipro SEZ. Educational institutes like Sarjapur Azim Premji University, Indus International School, and Christ International School are all within a 30-minute drive.

TVS Emerald has a successful track record of plotted developments in Chennai. The plotted portfolio consists of key projects, namely TVS Emerald Hamlet in Karapakkam and TVS Emerald Flourish in Padappai. As part of its expansion plan, the group has planned more projects in Bangalore. An apartment community in Rachenahalli and an uber luxury project on Mission Road in Bangalore are in the pipeline. The brand has a total of 2 million Sq.ft of area under development in Bangalore.

3, Oct 2023
See what threats are lurking in your Office 365 with Cloudflare Email Retro Scan

See what threats are lurking in your Office 365 with Cloudflare Email Retro Scan

India, 3rd October 2023: Cloudflare, a leading connectivity cloud company is announcing the ability for customers to scan old messages within their Office 365 Inboxes for threats. Retro Scan will detect and highlight any threats so that customers can clean up their inboxes by addressing them within their email accounts. With this information, customers can also implement additional controls, such as using Cloudflare or their preferred solution, to prevent similar threats from reaching their mailbox in the future. The retro scan is currently in a closed beta.

To be able to access the messages to scan, Cloudflare needs authorization to be able to scan messages. Customers can start this process by providing Cloudflare with the appropriate permissions to scan messages. The second authorization will allow the Cloudflare application to access Active Directory. This is needed to understand which users are within the organization along with which groups they belong to which helps the company’s algorithms better assess if a message is malicious.

After running a Retro Scan and seeing the results customers can either choose to purchase Cloudflare Area 1 to prevent future threats from making it into their inbox or choose to set up a phishing risk assessment which is a 30-day free trial of the Area 1 product. Whereas the Retro Scan is a great tool to see what latent threats exist, a phishing risk assessment can help customers gain better visibility on all the tools Cloudflare offers to keep mailboxes clean.

3, Oct 2023
Arunachal Pradesh CM Pema Khandu Lauds Tanya Khanijow’s Music Video ‘Safar Anjaana

Trina Solar's Latest N-type Modules Receive BIS Certification

Mumbai, 3rd October, 2023: In a momentous partnership, Hoopr, India’s leading music licensing platform, is thrilled to celebrate a significant milestone with renowned travel vlogger Tanya Khanijow, who ranks 50th on Forbes’ list of top creators. Together, Hoopr and Tanya Khanijow have commemorated the achievement of 1 million subscribers on her channel by releasing ‘Safar Anjaana,’ a captivating new song, that has garnered widespread attention and earned praise from the Chief Minister of Arunachal Pradesh, Pema Khandu.

This collaboration underscores the profound impact of music in enriching storytelling and establishing deep emotional connections with audiences. ‘Safar Anjaana’ is now available on all major streaming platforms, with an exclusive release on Hoopr.

Tanya entrusted Hoopr with this special project due to her longstanding trust in the brand and its music offerings. The song, “Safar Anjaana” resonates with feelings of independence and overwhelming emotions. It encapsulates the essence of freedom and being comfortable in one’s own skin, all set against the picturesque backdrop of Arunachal Pradesh.

“Safar Anjana” features Simran Choudhary, a talented Hindustani classically trained vocalist from Chandigarh, known for her soulful performances and impactful music activism. With Seema Sahini, the recipient of Radio Mirchi’s Best Lyricist award, joining as the lyricist, the song became a harmonious blend of freshness, the quintessence of mountains, and the thrill of embarking on a new journey.

Tanya Khanijow, an inspiration to travel enthusiasts worldwide, embarked on her solo travel journey after leaving a job in Ad analytics. Her passion for travel, combined with her innate talent for storytelling through vlogs, propelled her to the status of a Forbes Top 50 creator. Tanya’s content not only showcases her incredible travel adventures but also offers invaluable tips, tricks, hacks, and itineraries for fellow travellers.

The title “Safar Anjaana” was chosen because every journey is unpredictable, with unforeseen outcomes and adventures awaiting those who dare to embark on it.

Gaurav Dagaonkar, CEO and Co-founder of Hoopr, known for his work with celebrated artists like Arijit Singh, KK, and Shreya Khosala, shared his insights on “Safar Anjaana”. He revealed that this song was a unique project, as it revolved around a journey and was created to celebrate a milestone. The song’s inspiration struck him while backpacking in Mussoorie, evoking the flavours of the mountains. Seema Sahini, Radio Mirchi’s best lyricist winner, contributed her lyrical expertise, infusing the song with the essence of embarking on a new journey.

The song’s acoustic freshness, along with its captivating lyrics and alliteration, gives it a distinctive phonetic appeal. Gaurav emphasized the line, “Har modh modh pe kuch naya,” which encapsulates the unpredictability of every new journey or decision.

Anirudh Bhola, who added an indie band vibe to the song, emphasized the carefree and enjoyable aspect of the journey. To him, “Safar Anjaana” symbolizes the freedom of living in the moment, without the stress of reaching a destination. Like any journey, the song’s creation was an adventure in itself.

“Safar Anjaana” is a celebration of the journey, a musical ode to the thrill of the unknown, and a testament to the power of music in storytelling.

“Safar Anjaana” is available on all streaming platforms and can be licensed exclusively on Hoopr.ai.

3, Oct 2023
Howden harnesses the collective power of its global broking operations under new brand

Howden harnesses the collective power of its global broking operations under new brand

3 October 2023, Mumbai – Howden, the global insurance group, today unveils a new brand as it brings together its global broking operations under one name.

The rebrand follows Howden’s announcement in April that it would unify and simplify its business structure under a single, aligned global executive, with insurance broking, reinsurance broking and underwriting reporting directly to David Howden, CEO.

David Howden, CEO, Howden comments:

“As we unveil our new brand and enter our 30th year, we are excited to mark this new chapter for Howden. I am incredibly proud of what we’ve built. The Howden brand will be represented by 15,000 people in 50 countries, not only capturing the scale of the firm’s operations for millions of clients but also, with a fresh and dynamic visual approach, expressing their collective difference.

“By remaining true to our founding principles of independence, employee ownership, expertise, friendship and trust, we have created a company owned and run by the people that work in it. We have the architecture in place, and by continuing to bring the best insurance expertise to our clients, we can now unlock further opportunities for growth through the power of a single global brand.

“As we move forward at scale our focus is firmly on harnessing our collective power, attracting talent and aligned businesses and putting our people first. By investing in our infrastructure and empowering our experts to do their best for our clients, we can show the force for good we know insurance can be.

“We act for clients ranging from individuals to the largest global corporations, spanning the full spectrum of local, specialty and international (re)insurance. We now have a brand that shows all we have to offer our customers. It reflects who we are.

“Our go-to-market strategy is simple; we are committed to acting as one business, bringing the full force of all our experts, regardless of specialism or geography, for the benefit of our clients. That way, with transparency and trust, I can promise that all our stakeholders get the very best of us.

Amit Agarwal, CEO, Howden India says, “As we move forward, we are consolidating our collective strength under a single, powerful umbrella, fostering innovation, efficiency, and outstanding value for our clients. We will work together to build a future in which Howden is a beacon of excellence, setting new industry standards and providing great customer experiences. We are committed to fostering a culture in which every individual, working with us, is not just acknowledged, but also celebrated. Performance excellence gets enlivened by this culture of empowerment and respect”.

As of today, Howden’s Indian operations span seven offices and over 300 employees with specialist expertise servicing local clients. India is one of the world’s fastest growing insurance market and Howden’s aspiration is to become a top three broker in the country by 2026, building on its solid reputation as a specialised commercial intermediary. Howden’s focus is to continue to build out its capabilities and invest in local expertise, including reinsurance, for the benefit of its Indian and multinational clients.

3, Oct 2023
Aaiba Design Unveils a Captivating Fusion of Culture and Technology at the Imagine Apple Premium Partner Store in Chennai

Aaiba Design Unveils a Captivating Fusion of Culture and Technology at the Imagine Apple Premium Partner Store in Chennai

Mumbai, 03/10/23: Chennai, a city known for its rich cultural heritage and thriving IT sector, has witnessed a remarkable union of tradition and modernity at the launch of the second Imagine Apple Premium Partner Store. Aaiba Design, the creative force behind this spectacular project, has seamlessly blended the essence of Chennai’s culture with Apple’s cutting-edge technology, resulting in an awe-inspiring retail experience.

In a city where art, music, dance, and technology converge, the challenge was clear: create a space that resonates with the diverse sensibilities of Chennaites. To bridge this gap, Aaiba Design ingeniously fused two elements dear to both worlds – sound and color.

The project’s highlight was the creation of a unique sonic identity by blending Apple’s iconic ringtone with traditional Chennai sounds. This audio innovation was exclusively composed by Gaurav Korgaovkar, and the tune stirred the emotions of Chennai’s people while establishing a profound connection with the brand. Gaurav mentioned “Adding the instruments and musical elements from such a rich culture to an already famous tune proved to be quite a challenge. After numerous iterations, we managed to achieve a tone and a set of instruments that not only complemented the tune but also vividly showcased Chennai’s culture.”

Speaking about this, Saurabh Chandekar, Founder of Aaiba Design, said, “When working with an international product line and a national brand, creative thinking is confined by existing mandates and brand boundaries. Our approach focuses on creativity infused with culture, bridging connections among people by speaking to their hearts. In this project, the centerpiece was a tune that stirred the emotions of Chennai’s people while forging a deep connection with the brand.”

Furthermore, Harish Suvarna, Business Head, said, “Working for a global brand associated with a national brand is challenging because one’s creative thought gets constrained by brand guidelines and current mandates. However, to engage the people of Chennai, our strategy was to develop disruptive communication while emphasizing creativity, culture, and Apple ringtones. The campaign’s main attractions were the bright graphics and the specifically composed, distinctive tune. These elements were carried forward on various additional platforms, including print, outdoor advertising, social media, cinema, on-ground, etc.”

Tanvi Dhapare, Strategy Head, and Apeksha Soparkar, Content Curator, said, “The Chennai Imagine store launch successfully blended Imagine, Apple, and Chennai’s culture through technology, color, and sound. A special audio tune represented both Chennai’s culture and innovation. Effective content management and curation were key to flawless execution.”

The Aaiba Design team, working diligently to balance brand minimalism with vibrant colors, successfully created a masterpiece that captures the essence of both Imagine and Apple. Their dedication and creative prowess have left a lasting impression on Chennai. The Imagine Apple Premium Partner Store in Chennai is a testament to the harmonious blend of culture and technology, setting a new standard for retail experiences in the city. Aaiba Design has once again demonstrated its ability to transcend boundaries and create something exceptional.

The campaign’s impact was spectacular, with impressive reach and engagement across multiple platforms, including YouTube, Instagram, radio, cinema, and more.

● YouTube Video Reach: 171,000
● Instagram Reel Views: 798,000
● Instagram Shares: 500+
● Ringtone Downloads from the Website: 1,500
● Print Reach: 985,000
● Radio Reach: Over 2 million across Red FM and Mirchi
● Cinema Ad Impressions: 35,539
● PayTM Impressions: 21,018,175
● Overall Reach: 8,961,754
Overall, the Imagine Apple store was nothing less than spectacular.