Category Archives: Business

Magical Blends Introduces Summer AM-PM Care Routine

Magical Blends is a Unique Patented Personalised Skincare System with 6 unique serums that caters to every skincare issue and concern. The clinically researched and formulated serums blend magically with the base, making it a quick, simple, and hassle-free skin care routine. Their beginner and summer friendly AM-PM skincare routine is a perfect gift for your mom this Mother’s Day.

The Sun Defence serum is India’s first oil-based sunscreen serum and has ultra effective broad-spectrum UVA & UVB protection, leaving no white cast! It’s perfect to use for AM whether one is indoors or outdoors as it also helps protect against blue rays and radiation from our digital devices.

The Pore Refining Serum is enriched with Tea Tree Oil and Salicylic Acid for healthy, refined and sebum-balanced pores. This serum is perfect for all-over use for keeping acne & sebum under control, and can also be applied topically on active acne overnight for quicker relief. Depending on how oily or acne prone your skin is this serum can be added to both AM and PM routine.

Use the Vit C Brightening Serum in your PM routine for a clear and radiant complexion, resulting in blemish-free skin. It stimulates collagen, enhances skin luminosity, helps even out skin pigmentation, and brightens dark spots. Vitamin C serums are typically advised to be used in the evening, as its exposure to sunlight can inadvertently cause skin oxidation.

The Light Hydrating Gel is a perfect moisturizing base enriched with Aloe Vera and Vitamin E. It is a non-sticky formula with a lightweight texture, is nourishing, gives long-lasting hydration, and provides cooling relief to the skin.

Excuses like lack of time or not understanding the serum layering science should not stop your mom from shining bright anymore! Gift her a perfect one step regimen with Magical Blends this Mother’s Day and get her rolling on her skincare journey…

FADA Releases Apr’25 Vehicle Retail Data

5^th May’25, Mumbai, INDIA: The Federation of Automobile Dealers Associations (FADA) today released Vehicle Retail Data for Apr’25.

 April’25 Retails

Reflecting on April 2025 auto-retail results, FADA President Mr. C S Vigneshwar noted: “The new financial year began on a modest note as overall retails in April managed to grow by 3% YoY. All categories except CV closed in the green, with 2W, 3W, PV and Trac up 2.25%, 24.5%, 1.5% and 7.5% respectively, while CVs declined by 1%. With the tariff war paused, stock markets staged a sharp pullback—alleviating investor concerns—and customers thus leveraged Chaitra Navratri, Akshay Tritiya, Bengali New Year, Baisakhi and Vishu to complete purchases, helping April end on a positive note.

2W retail volumes demonstrated a resilient up-cycle—growing 2.25% YoY and accelerating 11.84% MoM—underscoring a stable demand environment amid mixed headwinds. Dealers reported buoyant enquiry growth in rural areas post-Rabi harvest, driven by strong crop yields, healthy reservoir levels and a favourable monsoon outlook, while wedding-season tailwinds sustained rural offtake. Urban demand remained robust, supported by new-model introductions, although elevated financing costs and OBD2B-linked price adjustments posed isolated bottlenecks.

Despite limited model introductions, the PV segment registered a 1.55% YoY increase alongside a marginal 0.19% MoM decline. This performance reflects a discount-led market and elevated inventories—approximately a 50-day supply—amid cautious consumer sentiment that tempered enquiry-to-sale conversions. Sustained SUV demand underpinned volumes even as entry-level customers remained cautious, underscoring the need for OEMs to recalibrate production and reduce stock levels to mitigate deeper discounts and carrying costs at dealerships. FADA continues to advocate a 21-day inventory norm at dealerships to enhance market responsiveness and cost efficiency.

April’s CV segment faced a 1.05% YoY decline and a 4.44% MoM contraction following OEM-led price increases against stagnant freight rates and fleet utilisation. Dealer feedback highlights that advance purchases in March resulted in elevated carryover stocks, while holiday calendars dampened fresh enquiries and delayed conversions—particularly in the SCV cargo category, where price and product gaps have weighed heavily. Conversely, the bus segment exhibited resilience, underpinned by strong school-transport and staff-mobility demand. Although financing availability remains broadly stable, enhanced support for first-time users will be critical to reignite momentum.”

 Near-Term Outlook

May’s agricultural cycle is concluding on a strong note, underpinned by healthy crop prices and robust mandi procurement. The IMD’s forecast of an above-normal southwest monsoon bodes well for rural incomes, farm-sector growth and downstream demand, while a well-distributed rainy season is critical to containing food inflation. At the same time, Kantar’s Rural Barometer and GroupM data signal heightened consumer selectivity in rural India—household spending has outpaced income growth, and inflationary pressures are tempering discretionary purchases. Here, non-essential categories such as 2W is likewise plateauing amid rising living costs. Meanwhile, the Reserve Bank’s recent bond purchases are set to inject surplus liquidity into the banking system, paving the way for lower lending rates and enhanced auto-loan affordability.

Dealer feedback also paints a nuanced picture for May across all segments. In 2W, marriage-season and post-harvest demand should underpin enquiries, yet financiers are tightening customer-level credit criteria—higher CIBIL requirements and down-payment mandates—despite broader banking-system liquidity. Summer heat and school holidays may further suppress showroom visits though IMD predicts that it may not be as bad as last year. PV retails are expected to hold steady but muted, as buyers await new-model roll-outs and contend with elevated financing costs. Commercial vehicles are likely to trade flat, weighed down by a high-base effect, slower e-commerce activity and intensifying competition from electric three-wheelers; targeted OEM incentive schemes and forthcoming infrastructure projects offer some offset. Auto Industry will need to balance these event-driven tailwinds against customer-level liquidity constraints and seasonal softness to sustain momentum.

In aggregate, these dynamics point to a cautiously optimistic outlook—demand will be choppy, but disciplined inventory management, targeted incentives and easing borrowing costs should help the industry navigate the month.

Key Findings from our Online Members Survey

• Liquidity

• • Neutral              52.34%
  • Good                  23.83%
  • Bad                     23.83%

• Sentiment
  • Neutral              55.08%
  • Good                  23.83%
  • Bad                     21.09%

• Expectation from May’25

• • Flat                     48.44%
  • Growth               37.50%
  • De-growth         14.06

Volkswagen India to open pre-bookings for the iconic Golf GTI

Bengaluru , May, 2025: Volkswagen India is proud to announce that pre-bookings for the legendary Volkswagen Golf GTI will commence from the 5th of May 2025. With the latest generation Golf GTI Mk 8.5, Indian enthusiasts will have access to the globally celebrated carline for the very first time through a limited allocation. With its rich motorsport heritage, timeless design language, and exhilarating performance, the Golf GTI is more than just a car – it’s a symbol of dynamic driving, and iconic appeal. The Golf GTI is available as a Fully built unit (FBU) offering customers an opportunity to experience the true GTI DNA in its purest form.

Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen India, said, “The Golf GTI is revered as one of the most iconic cars globally, and we are truly proud to offer customers in India the opportunity to own a piece of Volkswagen’s performance legacy. It’s a car that blends everyday usability with turbocharged driving experience – perfect for discerning enthusiasts who appreciate precision engineering designed to deliver thrilling performance. It’s an embodiment of German Engineering at its finest.

Key highlights of the Golf GTI Mk 8.5:

– 265 PS of power and 370 Nm of torque

– 0-100 Km/h in 5.9 seconds

SawtarLuxeInterior Unveils Bespoke Design Services for Discerning Clients

New Delhi – 05\05\2025 – SawtarLuxeInterior, a leader in high-end interior design, is proud to announce the launch of its Bespoke Interior Design Services, offering clients an exclusive, personalized design experience that elevates their lifestyle through tailor-made living environments.

From concept to completion, Sawtar’s bespoke service is designed for individuals who seek one-of-a-kind interiors that reflect their personality, values, and aesthetic vision. With a focus on fine craftsmanship, premium materials, and artistic expression, every detail is meticulously curated to create interiors that are as unique as the people who live in them.

“True luxury is personal,” says Mr. Udit Bhardwaj, Creative Director of SawtarLuxeInterior. “Our bespoke service is not about trends—it’s about translating a client’s essence into spatial form. We approach each project as a new canvas, where imagination and individuality define the outcome.”

The service includes:

• Personal Design Consultations with lead designers
• Tailor-Made Furnishings & Fixtures crafted by artisans
• Exclusive Material Sourcing including rare marbles, exotic woods, and custom textiles
• Private Atelier Access for real-time collaboration and design previews
• Concierge Project Management ensuring seamless delivery from start to finish

Clients can expect a white-glove experience that merges design innovation with cultural refinement, whether for a city penthouse, countryside estate, luxury yacht, or destination property.

With this launch, SawtarLuxeInterior continues its commitment to redefining modern luxury, one bespoke space at a time.

Store My Goods Secures Fresh INR 4 Crore from JIIF, Set to Cross One Million Dollar Funding Mark

India’s First Gold Melting ATM Revolutionizes Gold Transactions

Hyderabad, May 5, 2025: Imagine a machine that knows what you need before you do. Goldsikka Ltd, a pioneer in the gold and fintech industry, proudly announces the launch of its groundbreaking innovation: the world’s first AI-powered Gold Melting ATM. This state-of-the-art machine seamlessly integrates multiple gold-related services, offering users the ability to buy, sell, exchange, lease, digitize, and monetize gold with unparalleled convenience.

Building upon the success of India’s first real-time Gold ATM introduced in 2022, this next-generation ATM incorporates advanced features that redefine gold transactions. Notably, it offers an integrated Augmented Reality (AR) experience, allowing users to virtually try on jewellery before making a purchase, enhancing the shopping experience.

Mr. Sy Taruj, MD & CEO, Goldsikka Ltd.; speaking on the occasion said, we are launching world’s first all in one ATM, in 2022 we launched Gold Realtime world’s first Gold ATM, it’s been accepted across the globe and today our Gold ATM is in most of the states of India and internationally we have gold ATMs at Dubai, Cairo, Russia, Tanzania etc. In this new all-in-one Gold ATM we can buy gold, sell gold, exchange gold, transfer gold, digitize gold, monetize gold, lease gold, except dispensing gold loans, this machine is capable of doing anything and everything in gold, even sell jewelry on its own. This is an Automated Teller Machine, with zero human interference. It is a highly advanced AI and VR integrated and driven platform.  Gold will no more be an ornament, it will be slowly converted into an asset class and will definitely be considered as a currency in the near future. Through this ATM you can buy gold through a credit or debit card and we can also sell gold. In the process of selling gold, when we deposit gold in the machine it will be melted, purity of that gold will be tested, and the value of the pure gold will be displayed on the machine. Once the customer accepts the value displayed by the ATM, the amount can be transferred into his bank account. Also, old gold can be exchanged with new gold. One can also buy ETF, we are working with SEBI and regulators to transfer and buy ETFs. The customer can also buy jewelry from the same machine and transfer money into a digital wallet. The process of depositing the gold in the ATM and getting the money in the bank account will take an approximate time of 30 minutes, during this time it takes the photograph of the depositor, verifies his Aadhar card and ID proof. If any fraud is involved in the gold transaction, the ATM will hold back the gold and will automatically report to the police department. A physical hackathon, the software hackathon, hardware hackathon has already been completed and as of now there is no one who can hack the machine. The ATM costs approximately Rs 40 lakhs. We already have 14 working ATMs all over India and 3 working ATMs globally, in a year’s time we are ready to install 100 machines in India and 100 machines globally.

Key Features:

• Comprehensive Gold Services: Facilitates buying, selling, exchanging, leasing, digitizing, and monetizing gold in one platform.
• Instant Evaluation and Transaction: Utilizes AI to assess gold purity and value instantly, with options for immediate bank transfers upon monetization.
• Augmented Reality Integration: Enables users to select and virtually try on jewellery pieces, ensuring satisfaction before purchase.
• Transparent Transactions: Provides digitally recorded, traceable transactions with detailed purity reports, eliminating hidden charges and middlemen.
• 24/7 Accessibility: Offers round-the-clock access to gold transactions, ensuring convenience for all users.

“For centuries, gold has been central to Indian culture and security. This Gold Melting ATM blends that trust with modern technology,” said Sy Taruj, MD & CEO of Goldsikka Limited. “It eliminates middlemen, hidden charges, and waiting times, offering unparalleled transparency with digitally recorded, traceable transactions and detailed receipts.”

This innovative ATM is a testament to Goldsikka’s commitment to building a tech-driven gold ecosystem, making gold transactions smart, secure, and accessible for all.

A Polo Mystery in Mumbai: La Martina Seen at Iconic City Landmarks

Mumbai, May 5, 2025 – There’s something quietly cinematic happening across Mumbai. At first, it’s just a detail — the glint of a brass stirrup, the curve of a saddle silhouette, or the disciplined grip of a polo mallet. Then you look again, and the full picture begins to form. This isn’t coincidence. This is La Martina.

Over the past few days, the city’s most iconic landmarks — the imposing steps of the Asiatic Society, the sunlit arches near the Gateway of India, the quiet elegance of South Bombay’s colonial façades have transformed into something of an open-air set. Here, heritage isn’t just a backdrop; it’s a dialogue. With camera crews, sharp tailoring, timeless classics, and a certain old-world swagger, the scenes feel like a fashion mystery unfolding in plain sight, carrying the unmistakable language of polo — Argentina’s enduring gift to the world.

While La Martina has yet to issue any formal statement, its presence alone is enough to spark conversation. The city’s most iconic landmarks have become the canvas for something distinctively refined. 

Founded in Buenos Aires in 1985, La Martina was born from the pampas of Argentina and the soul of the polo field. What began as a maker of technical gear for the world’s finest players has evolved into a global symbol of heritage and elegance — carrying the spirit of polo into every stitch. Today, the brand continues to craft collections that honour tradition through modern craftsmanship — with garments, accessories, and leather goods that echo the grit of the sport and the grace of its culture.

In Mumbai, these values find a fitting stage. A city steeped in history yet surging with energy — much like La Martina itself.

NSDC International and Takamol Holding Partner to Transform Saudi Workforce

Chandigarh, May 03, 2025: In a breakthrough moment for global workforce development, NSDC International (NSDCI) and Takamol Holding have signed a strategic agreement to collaborate on the Skill Accelerator Program — a flagship initiative of the Government of Saudi Arabia, focused on shaping the future of workforce readiness and human capital excellence in alignment with Vision 2030.

At the heart of Saudi Arabia’s economic transformation lies the urgent need to align workforce capabilities with rapidly evolving industry needs. The Skill Accelerator Program is designed to address this imperative by identifying sector-specific skill gaps, co-creating dynamic skilling strategies, and deploying high-impact delivery models across the Kingdom.

As part of this partnership, NSDC International will provide deep technical expertise in workforce analytics, sectoral skilling strategies, policy advisory, curriculum co-development, and global benchmarking. This collaboration represents a significant leap in NSDC International’s global consulting footprint and underscores India’s growing leadership in enabling future-ready workforce ecosystems worldwide.

Mr. Ved Mani Tiwari, CEO of NSDC and Managing Director of NSDC International, stated:
“This partnership reflects our shared commitment to shaping the future of skills and work. Through this collaboration with Takamol, we aim to contribute to Saudi Arabia’s human capital ambitions with globally benchmarked, locally relevant skilling solutions aligned to Vision 2030.”

Mr. Alok Kumar, CEO of NSDC International, said, “This engagement is a strategic milestone for NSDC International and demonstrates our commitment to co-building resilient skilling frameworks across the globe. Takamol’s bold vision and institutional depth make it an ideal partner, and we are proud to support the Skill Accelerator Program with our end-to-end advisory and implementation expertise.”

Ms. Hessah Alobaid, Project Director at Takamol Holding, shared, “At Takamol, we are driven by the goal of building a workforce that is not just ready for today, but equipped for tomorrow. Our collaboration with NSDC International brings in global insights and robust technical frameworks that will elevate our ability to deliver on the Kingdom’s transformative workforce vision.”

Expanding the Horizon of Impact

The signing of this agreement sets the stage for a long-term, strategic collaboration between NSDC International and Takamol Holding. Beyond the immediate scope of the Skill Accelerator Program, both organisations have expressed intent to deepen their partnership across areas such as:

1. Sector-specific workforce development strategies in emerging and traditional industries;
2. Digital skilling frameworks and future skills integration;
3. Certification systems and qualification frameworks tailored to local and global employment standards;
4. Upskilling programs for expatriates and Saudi nationals to improve employability and productivity;
5. Designing pathways for international mobility and skill verification aligned with global standards.

This partnership stands as a model for how two forward-thinking institutions from the Global South can come together to architect solutions that are contextual, scalable, and globally competitive. The engagement is expected to generate not just impact on the ground in Saudi Arabia, but also new knowledge, tools, and models that can be replicated across other regions facing similar workforce transformation needs.

Vedanta Limited FY25 Profit Soars 172 Percent to 20,535 Crores

Chandigarh, May 03, 2025: Vedanta Limited (BSE: 500295, NSE: VEDL) today announced its Consolidated Results for the fourth quarter and the full year ended 31^st Mar 2025. Vedanta delivered robust financials with FY25 revenue soaring 10% YoY to ₹ 1,50,725 crores¹, its highest ever. The company’s EBITDA for FY25 stood at ₹ 43,541 crores¹, up 37% YoY, second highest for the company. Vedanta’s profit after tax for FY25 jumped 172% YoY to ₹ 20,535 crores.

The company’s Q4 revenue reached an all-time high at ₹ 39,789 crores, up 14% YoY. In Q4, the company’s EBITDA surged 30% YoY to ₹ 11,618 crores with an EBITDA margin of 35%², up 465 bp YoY, highest in the last 12 quarters. The company’s profit for the quarter was up 118% YoY at ₹ 4,961 crore. Vedanta’s cash and cash equivalent for the quarter improved by 34% YoY on the back of Free cash flow (pre-capex) of ₹ 7,814 crore.

The company’s total capital expenditure in the year stood at ₹ 12,626 crores, focused on volume expansion and supply chain integration. During the quarter, Vedanta’s Return on Capital Employed (ROCE) improved by 371 bps YoY to 27%.  The company’s net debt for the quarter reduced to ₹53,251 crores with Net debt/ EBITDA at 1.2x (vs1.4x in Dec’24). Vedanta has received credit rating upgrades from both CRISIL and ICRA to AA.

The company recorded its ever-highest production of aluminium at 2,422 KT. While the company’s zinc operations in India achieved highest ever mined and refined metal production at 1,095 KT and 1,052 KT respectively. Vedanta’s iron ore business posted a growth of 12% with 6.2 Mt of iron ore production and the copper business posted annual copper cathode production at 149 KT.

Commenting on Q4FY25 results, Mr Arun Misra, Executive Director Vedanta Limited said. “I’m pleased to report strong Q4 FY25 results, reflecting our consistent focus on operational discipline. This quarter concludes a year of exceptional achievement in FY25, where we not only delivered the highest-ever annual volumes for Aluminium and Zinc but also drove costs of production down significantly, reaching four-year lows for Zinc India CoP and ex-Alumina CoP at Aluminium. Our outlook for FY26 is firmly focused on growth and efficiency. We are accelerating our transformation, driven by strategic projects like the Lanjigarh Alumina Refinery Expansion and Sijimali Bauxite Mine in Odisha, which are on track to significantly improve our cost position next fiscal. With multiple volume expansions projects set for completion in FY26, we remain confident in our ability to deliver another strong year. We remain vigilant, responsive to market dynamics, and fully committed to seizing opportunities for long-term value creation.”

Mr Ajay Goel, CFO, Vedanta, said “This quarter, Vedanta has delivered an unprecedented financial performance, achieving the highest- ever quarterly revenue of ₹ 39,789 crore, reflecting robust 14% YoY growth. Our EBITDA surged to ₹ 11,618 crore, marking a 30% growth year-on-year, accompanied by an EBITDA margin of 35%, which is highest in last 12 quarters. Our PAT soared to ₹4,961 crore, reflecting an exceptional 118% YoY growth, underscoring the unparalleled resilience and strength of our business. This outstanding performance has been driven by our continuous focus on operational excellence, disciplined cost optimization, and the advantage of buoyant market dynamics. Furthermore, Vedanta Limited balance sheet deleveraged by ~$500 mn in Q4 with a closing Net Debt of $ 6.2 bn, enabling substantial improvement in leverage to 1.2x, reinforces our robust financial foundation.”

FY25 ESG Highlights

• ESG Leadership: Vedanta Limited’s subsidiary Hindustan Zinc secured the top position, while Vedanta Aluminium ranked 2nd among its global peers in the S&P Global Corporate Sustainability Assessment (CSA) 2024.
• Renewable Energy (RE): RE Power Delivery agreements (PDAs) of 1906 MW are in place. Overall, FY25 RE utilization at 2.61 bn units.
• Gender Diversity: Achieved our workplace gender diversity target for full-time employees 7 years in advance. Gender diversity for full-time employees stands at 22% (FY24: 20%)
• Waste Utilization: FY25 HVLT waste usage at 95%
• Water recycling: 29% in FY25
• Tree Plantation: 3+ million trees planted as part of commitment to plant 7 million trees by 2030
• Women & Child Welfare: 8,045 Nand Ghars created for women and child welfare
• CSR contribution: Spent ₹ 584 crore in FY’25 on CSR initiatives for communities, positively touching ~6.8 million lives

Consolidated Financial Performance –                                               

(In ₹ crore, except as stated)

  *Comparatives exclude impact of one-time cairn arbitration gain in FY 24

**Excludes custom smelting at copper business.

Revenue:

o   4QFY25 consolidated revenue at ₹39,789 crore, up 3% QoQ and 14% YoY driven by favorable market prices and higher premiums

• EBITDA and EBITDA Margin:

o   4QFY25 EBITDA increased by 3% QoQ to ₹11,618 crore mainly driven by higher volumes, higher premiums partially offset by input commodity inflation

o   4QFY25 EBITDA higher by 30% YoY on account of structural cost saving initiatives across businesses, favorable output commodity prices, partially offset by input -commodity inflation

o   EBITDA margin¹ at 35% in 4QFY25, improved ~465 bps YoY highest in 12 quarters

• Depreciation & Amortization:

o   4QFY25 Depreciation & Amortization ₹2,988 crore increased QoQ 11% and 9% YoY mainly at Oil & Gas and Zinc India

• Finance Cost:

o   4QFY25 increased to 6% QoQ due to a change in the borrowing mix and one offs partially offset by lower interest rates and 7% YOY in line with average borrowing

• Investment Income:

4QFY25 lower 7% QoQ and 35% YoY due to change in investment mix

• Taxes:

Normalized ETR for 4QFY25 is 28% as compared to 46% in 4QFY24, mainly due to changes in profit mix and reduction in tax rate of a foreign subsidiary

• Profit After Tax:

            4QFY25 Profit after tax at ₹ 4,961 crore, higher 2% QoQ and 118% YoY.

• Leverage, liquidity, and credit rating:

o   Gross debt at ₹ 73,853 crore as on 31^st Mar 2025

o   Net debt at ₹ 53,251 crore as on 31^st Mar 2025. Net debt to EBITDA ratio improved to ~ 1.2x vs ~ 1.4x in Dec 2024 and ~ 1.5x in Mar 2024

o   Cash and cash equivalents position remains strong at ₹20,602 crore. The Company follows a Board-approved investment policy and invests in high quality debt instruments with mutual funds, bonds, and fixed deposits with banks

o   Both ICRA and CRISIL have provided AA rating while continuing on Watch with developing implications

4QFY25 Awards and Recognitions:

• Safety:

o  HZL and BALCO received multiple accolades for safety excellence at 2025 British Safety Council International Safety Awards

o  VGCB won Silver at CII Andhra Pradesh Safety Excellence Awards

• CSR:

o  BALCO Honoured at the BCC&I Social Leadership Conclave and Awards

o  Vedanta Jharsuguda honored with Two Prestigious Awards at the World CSR Congress 2025

• Business Excellence:

o  Vedanta Jharsuguda won three Gold Awards at the 3rd TQM-India Summit 2025 by Quality Circle Forum of India.

o  Hindmetal Exploration Services secured Category-A exploration agency accreditation from National Accreditation Board for Education and Training (NABET)

• Sustainability:

o  HZL received the Water Stewardship award (2nd Position) and Sustainability Performance award (2nd Position) at the 15th India Corporate Governance & Sustainability Vision Summit & Awards organized by the Indian Chamber of Commerce (ICC)

Siddhant Chaturvedi Launches Music Career, Teams Up with Ananya Panday and Jonita Gandhi

Mumbai, May 5, 2025: Bollywood heartthrob Siddhant Chaturvedi has added a new feather to his cap — making his singing debut with American Tourister’s vibrant new campaign, “Everyone’s In”! Featuring alongside the effervescent Ananya Panday and the soulful Jonita Gandhi, Siddhant steps into a new role, blending music and acting to create a memorable summer anthem.

Launched by Famous Innovations in collaboration with Sony Music, the upbeat music video celebrates the spirit of inclusive travel, where everyone’s story matters. Siddhant Chaturvedi and Jonita Gandhi bring the track alive with their energetic vocals, set to the catchy composition and lyrics by Vayu Shrivastava, the talent behind hit songs like “Naagin” and “Beat Pe Booty”.

The video, directed by Shashanka Chaturvedi and produced by Good Morning Films, captures spontaneous, heartwarming moments of travel, starring Ananya Panday and Siddhant Chaturvedi. It brings to life the simple joy of being welcomed wherever you go, reminding viewers that the best journeys are those where everyone feels like they belong.

Speaking about the campaign, Raj Kamble, Founder & Chief Creative Officer, Famous Innovations, said, “This campaign is a reflection of a simple thought—travel is better when no one feels left out. The music, cast, and storytelling all come together to echo that sentiment in an authentic and uplifting way.”

Commenting on the collaboration, Kumar Ahuja, Chief Revenue Officer, Sony Music Entertainment India, said, “At Sony Music, we believe music doesn’t just enhance storytelling—it drives it. Through our Brand Solutions division, we’re thrilled to bring this energy to American Tourister’s ‘Everyone’s In’ campaign and create a connection that truly resonates with audiences.”

Adding her thoughts, Anushree Tainwala, Executive Director Marketing at Samsonite, said, “‘Everyone’s In’ is more than just a campaign. It’s an invitation to be part of something shared and joyful. This music video perfectly captures that spirit.”

The music video was first launched on Sony Music India’s YouTube channel and has already crossed over 7 million views. It’s also streaming on leading audio platforms like Spotify, JioSaavn, and Apple Music, and supported by a dynamic TVC, outdoor, and digital rollout.