Category Archives: Business

Spring into Wellness: How Rasayanam Amla Juice Enhances Digestion and Detox

As spring unfolds with its promise of renewal and rejuvenation, it’s the perfect time to reset our health from the inside out. One of the most effective ways to support gut health during this seasonal transition is by incorporating Amla juice into your daily routine. Also known as Indian Gooseberry, Amla is a powerhouse of nutrients that aid digestion, enhance detoxification, and boost overall well-being.

The Importance of Gut Health in Spring

Spring is a season of renewal, and just as nature sheds the remnants of winter, our bodies also need a gentle detox. After indulging in heavy, warming foods during colder months, the digestive system may feel sluggish. This is where Amla juice comes in; it helps cleanse the gut, improve digestion, and prepare the body for the lighter, more vibrant foods of spring.

Rasayanam Amla Juice is crafted with the finest quality Indian Gooseberries, ensuring maximum potency and purity. Free from artificial additives and preservatives, it delivers a natural boost to digestion, immunity, and overall vitality. Whether you seek a daily wellness elixir or a seasonal detox aid, Rasayanam Amla Juice is an excellent choice to embrace the essence of spring with renewed energy.

Amla Juice: A Superfood for Digestion

Amla is packed with vitamin C, fiber, and antioxidants, making it a natural remedy for digestive concerns.

• Enhances Digestion: Amla stimulates the production of digestive enzymes, helping break down food efficiently and preventing bloating or acidity.
• Regulates Bowel Movements: The high fiber content in Amla juice promotes regularity, preventing constipation and supporting a healthy gut microbiome.
• Balances Stomach Acidity: Its alkaline nature helps neutralize excessive stomach acid, reducing the risk of acid reflux and indigestion.

Amla Juice for Detoxification

Spring is the ideal time to detoxify the body, and Amla juice serves as a natural cleanser by:

• Flushing Out Toxins: Its diuretic properties help eliminate toxins from the liver and kidneys, enhancing overall detoxification.
• Boosting Liver Function: Amla supports liver health by promoting the production of bile, which is crucial for fat digestion and toxin removal.
• Strengthening Immunity: With its high vitamin C content, Amla juice helps combat inflammation and supports the immune system in flushing out impurities.

“Amla is a timeless Ayurvedic remedy known for its incredible ability to rejuvenate the gut and overall health. Incorporating Rasayanam Amla juice into your daily routine during spring can help detoxify the body, enhance digestion, and restore balance from within,” says Ayush Aggarwal, Founder, Rasayanam.

Vivo Ignite 2025 Sets New Milestone with 37,000 Registrations and 660+ Districts, Doubling Its Impact

27 February 2025, New Delhi – vivo, the innovative global smartphone brand, is thrilled to announce the tremendous response to the third edition of ‘vivo Ignite’, which has received over 37,000 registrations from 9,000 schools across more than 660 districts, covering over 85% of India’s total districts. Among the 112 aspirational districts defined by NITI Aayog, 80 districts have participated, highlighting the initiative’s deep reach and impact in empowering young innovators and providing them with opportunities to participate in such platforms across India.

Students from grades 8-12 submitted over 5,600 innovative project ideas as individual/ group entries under the ‘Tech for Good’ theme, showcasing their problem-solving skills and commitment to social impact aligned with United Nation Sustainable Development Goals (UN SDGs). The overwhelming participation highlights India’s youth’s creativity and passion for technology. Notably, this year’s participation has doubled compared to last year, significantly expanding the initiative’s reach and impact.

The North Indian region emerged as a key hub for young innovators, contributing 41% of total registrations. Technology, Agriculture, and Climate Change were the most popular categories, collectively accounting for 38% of total idea submissions, reflecting students’ strong and growing inclination toward solving real-world challenges through innovation.

Expressing excitement over the overwhelming response, Geetaj Channana, Head of Corporate Strategy at vivo India, said, “The response to the third edition of vivo Ignite: T&I Initiative is a powerful reflection of the growing spirit of innovation among young minds in India. In just three years, we have seen participation soar—from 3,000+ registrations and 1,100+ submissions in the first edition to over 37,000 registrations and more than 5,600 submissions this year.

This growth is a testament to the increasing enthusiasm for using technology to drive social change. With our reach now extending to 9,000+ schools across 660+ districts, and participation doubling from last year, we are proud to see so many students eager to turn their ideas into real-world solutions.”

He also added, “This initiative is more than just a competition; it’s a movement, empowering students with the tools, mentorship, and platform needed to transform ideas into real-world solutions. We are grateful to our esteemed partners, including CIET-NCERT, IITM Pravartak Technologies Foundation, UN Global Compact Network India, and Shooting Stars Foundation, for their invaluable support in empowering these young innovators. Together, we are shaping a brighter tomorrow where technology serves a greater purpose.”

By providing a national platform for students to ideate, innovate, and address critical societal issues, vivo is shaping the next generation of problem-solvers through vivo Ignite. The initiative encourages students to harness technology for good, focusing on Software-Tech Innovations, Agriculture & Climate Change, and Community Development Innovations—all aligned with the United Nations Sustainable Development Goals (SDGs).

The competition unfolds in three stages, ensuring that students receive the right mentorship and exposure throughout their journey.

• Stage 1: Students submitted an image along with a brief description of their unique idea, which must not have been previously recognized. This phase ended on February 17, 2025.
• Stage 2: The top 200 zonal winners—50 from each zone (North, South, East, and West)—will be shortlisted and announced on February 28, 2025. These young innovators will participate in workshops and receive one-to-one mentoring. Shortlisted students will then submit a video explaining their working model/prototype and provide details of the project in a Project Display Board format. The Top 10 ideas will proceed to the Stage 3.
• Stage 3: Participants of the Top 10 ideas will receive further mentoring and workshop sessions from IITM Pravartak Technologies Foundation to refine their prototype. They will present their final prototypes at the Grand Finale on June 7-8, 2025.

To ensure wide outreach, cutting-edge mentorship and expert guidance, vivo India has partnered with leading institutions including Central Institute of Educational Technology – NCERT (CIET-NCERT), IITM Pravartak Technologies Foundation – Innovation Hub of IIT Madras, and UN Global Compact Network India (UN GCNI) as knowledge partners. This collaboration bridges academia, industry, and young innovators, ensuring students receive top-tier mentorship, access to advanced resources, and real-world insights to refine and scale their projects.

Vignan Online Debuts Online MBA in Marketing to Elevate Professional Expertise

Guntur 27th February 2025: Vignan Online, the online learning arm of Vignan’s Foundation for Science, Technology and Research (Deemed-to-be-University), has launched a two-year Online MBA program in Marketing. The program is designed to help learners sharpen their marketing acumen and expand their career opportunities in an increasingly competitive business environment.

This 2-year duration program will offer an in-depth exploration of strategic and tactical marketing by combining theoretical knowledge with practical applications. Learners will gain insights into contemporary marketing trends, consumer behavior, digital strategies, and brand management with guidance from experienced faculty and industry professionals. The program will help learners and professionals to strengthen their expertise to apply innovative marketing approaches to real-world business challenges.

The program syllabus includes subjects such as Principles of Economics and Markets, Managerial Effectiveness and Ethics, Entrepreneurship, Marketing Management and Research, Operations Management, Consumer Behavior, Agricultural and Rural Marketing, Integrated Marketing, Global Marketing, B2B Marketing, Retail Marketing and Brand Management, Digital Marketing, and Data Analytics Communications. The program also features a research project, providing exposure to solving marketing-related challenges through analytical and strategic problem-solving.

During the program duration, learners will benefit from 120 study hours, interactive audio-video lectures, pre-recorded sessions for those unable to attend live classes, and short video modules for better comprehensive understanding. This flexible and structured approach will allow working professionals also to balance education with their other responsibilities while gaining practical expertise.

Graduates of the Online MBA in Marketing can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising Manager, Product Manager, and Business Development Manager.

Voltas Marks Expansion with New Brand Store Opening in Shahjahanpur

India, 27th February 2025: Voltas Limited, India’s No. 1 AC company, from the house of Tata’s has launched a new and exclusive brand store in Shahjahanpur, today. Voltas, which holds the top position in the Indian AC market, is also a prominent brand in East Uttar Pradesh, West Uttar Pradesh, and Uttarakhand. With these new additions, Voltas now boasts a total of 29 brand stores in Eastern Uttar Pradesh and 54 across the UP and Uttarakhand region.

 Voltas remains a market leader in both Split and Window Air-conditioners in India. This new brand store is part of a strategic initiative to expand the company’s reach nationwide, ensuring accessibility even in the most remote areas. A significant portion of India’s air conditioner sales comes from smaller towns, particularly those with populations under one million. The rising demand for ACs in tier 2 and tier 3 towns is driven by soaring temperatures, changing climate conditions, increased spending power, and affordable financing options.

M/s Pathak Enterprises, located at Station Road, Near Ghantaghar, Shahjahanpur, Uttar Pradesh, will offer a wide range of Voltas and Voltas Beko products, including Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Heaters, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers.

Commenting on the launch of the new brand store, Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “As a company, we have achieved significant milestones and made substantial progress in establishing a holistic ecosystem designed to enhance the shopping experience for our customers. We are thrilled to announce the inauguration of our new brand store in Shahjahapur today. As we embark on this new growth journey, with an aim to consistently extend our geographical presence in the region, our unwavering commitment to offering our customers a superlative shopping experience remains intact. We seek to further accelerate our geographical expansion across India to make our products more accessible to our consumers.”

EV Startup Vidyut Expands BaaS Offerings with dollar2.5M Funding from Flourish Ventures

India, 27 February 2025: Vidyut, a full-stack electric vehicle (EV) ecosystem platform, has raised $2.5 million in funding from global fintech investor Flourish Ventures. The funding will fuel expansion of Vidyut’s Battery-as-a-Service offerings in both passenger and commercial EV segments. This investment reinforces Vidyut’s mission to accelerate India’s clean energy transition by making EV ownership accessible and affordable for SMBs.

 “With proven unit economics, strong 15% month-on-month growth, and long-term OEM partnerships, this investment will help us scale our innovative financing and lifecycle solutions across new vehicle segments,” said Xitij Kothi, Co-Founder, Vidyut. “Vidyut has solved one of EV financing’s biggest challenges – battery degradation risk. By analyzing real-time performance data across state of health, discharge patterns, and usage metrics, we accurately predict battery life and value. This data-driven approach enables us to offer usage-based financing that aligns with actual asset performance, making EVs both affordable and financially viable for businesses in a way traditional finance cannot replicate. We’re excited to partner with Flourish Ventures to make EVs accessible and profitable for businesses nationwide.”

 Founded in 2021 by ex-Swiggy and Bounce executives Xitij Kothi and Gaurav Srivastava, Vidyut revolutionized commercial EV financing. By unbundling batteries from EVs and offering them on a pay-per-km subscription basis, Vidyut reduced upfront 3W EV costs by 35-40%, making them significantly cheaper than ICE vehicles from day one.

“We at Flourish Ventures believe that finance will have a key role in enabling actions towards climate change. As the economy transitions to sustainable solutions like electric vehicles, access to credit will play a key role to adoption in India,” said Harsh Gupta, Principal, Flourish Ventures. “With its unique Battery-as-a-Service offering, Vidyut provides innovative financial solutions that help users reduce their upfront costs while addressing common concerns around battery life and replacement costs. We are continually impressed by the team and the growth they have demonstrated, and we look forward to their continued impact in accelerating the transition to climate-friendly solutions.”

 In 2023, Vidyut expanded its offering to include EV resale and lifecycle management solutions, a move that has seen rapid customer adoption and market traction. In Sep 2024, the company entered the passenger EV market through a partnership with JSW MG Motor India, marking India’s first BaaS model for four-wheelers that cuts upfront vehicle costs by 30%.

 With key industry partners like TATA Motors, JSW MG Motor India, Mahindra Last Mile Mobility, Piaggio, Euler Motors, and a strong distribution network across 30 cities, Vidyut has empowered micro-entrepreneurs and fleet operators to make the sustainable choice, while increasing their earnings by 10-15% through EV adoption.

 With its data-centric approach, Vidyut has in a short span of time also launched an EV resale platform for the three-wheeler commercial vehicle segment, which manages the entire process—from inspection and valuation to sale and RTO documentation. This new platform has streamlined the resale process for commercial EV owners and has helped customers realise upto 10-15% better than ICE counterparts in secondary markets.

NTPC Electron Quiz 2025: Noida Winners Announced, Semi-Finals Set to Begin

New Delhi, 27th February 2025: NTPC Ltd., India’s largest integrated power utility, successfully concluded the NTPC Electron Quiz 2025 in Noida, witnessing participation from 64 teams representing 16 colleges from across Delhi-NCR. After a competitive battle of wits, FMS, Delhi’s team comprising Ankita Shandilya and Shashank Tyagi secured the top position. The first runner-up title was claimed by Muhammad Mahatab and Shushant Adlakha, also from FMS, Delhi.

With their remarkable performance, the top two teams from Noida have qualified for the national semi-finals, set to take place on 27th February 2025 at NTPC Power Management Institute (PMI), Noida. They will compete against winners from eight other regional competitions—Ranchi, Kolkata, Patna, Hyderabad, Chennai, Mumbai, Raipur, and Lucknow. A total of 18 teams will participate in the semi-finals, out of which the best six will advance to the grand finale on 28th February 2025.

The NTPC Electron Quiz 2025 offers substantial cash prizes at both regional and national levels. At the national level, the champions will be awarded Rs 50,000, while the first and second runners-up will receive Rs 30,000 and Rs 20,000, respectively.

As NTPC marks its golden jubilee, this edition of the Electron Quiz continues to promote industry-academia collaboration and encourage students to showcase their analytical and problem-solving skills, reinforcing NTPC’s commitment to knowledge development and future leadership.

Startup Mahakumbh Launches ‘Startup Maha Rathi’ with Rs30 Cr Prize Pool

New Delhi, February 27, 2025 – The Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with Avaana Capital, LetsVenture, Karnataka Digital Economy Mission (KDEM), IVCA, HDFC, among others, announced the launch of the Startup Maha Rathi challenge as part of the second edition of Startup Mahakumbh. A flagship initiative aimed at empowering Indian startups through every nook and corner of the country with funding, mentorship, and strategic guidance, this challenge aligns with India’s long-term vision of becoming a developed economy (Viksit Bharat) by 2047. The challenge is set to provide access to up to a ₹30 crore fund, mentorship from industry experts, and networking opportunities with global investors. In addition, it will also entail special awards for innovative startups from emerging states and union territories through a dedicated program.

Startup Maha Rathi – Rising towards Viksit Bharat – is designed to open doors for budding entrepreneurs across 11 key sectors, including AI & DeepTech, BioTech & Healthtech, Gaming & Sports, Fintech, Incubators & Accelerators, Mobility, Agritech, B2B & Precision Manufacturing, D2C, ClimateTech, and Defence & SpaceTech. The program would be awarded by the Honourable Minister of Commerce and Industry and is aimed at equipping startups with the necessary resources to scale their operations and contribute to India’s technological and economic advancement. Startups selected through this initiative will gain exposure to global markets through Startup India, access to mentorship from industry veterans, investor networking opportunities, and national-level recognition by DPIIT.

The competition will follow a structured, multi-phase selection process, beginning with the application launch on February 26, 2025, and culminating in an exclusive live pitching finale from April 3-5, 2025, at Bharat Mandapam, New Delhi. While each startup shortlisted for the grand jury round receives a guaranteed ₹1 Lakh, the top two startups from each sector will be awarded ₹10 Lakh respectively, while the next five will receive ₹5 lakh each. The next 5 startups in each track will gain access to ₹3 lakhs each in addition to financial grants, participating startups will receive expert guidance and investor access through a jury comprising 100+ leading VCs, angel investors, and domain specialists from Startup India and organizations such as Avaana Capital, LetsVenture, KDEM, IVCA, HDFC among many others.

Sharing his thoughts on the launch, Shri Piyush Goyal, Union Minister for Commerce and Industry, said, “The Startup Maha Rathi initiative marks a pivotal stride toward achieving India’s vision of ‘Viksit Bharat 2047.’ By offering strategic financial support and expert mentorship, this initiative will empower the nation’s most promising startups to scale, innovate, and drive transformative change, strengthening India’s position as a global leader in entrepreneurship and innovation.”

Shri Amardeep Singh Bhatia, Secretary, DPIIT, added, “India’s startup ecosystem is at an inflection point, and initiatives like this are crucial in ensuring that high-potential ventures receive the right support to thrive. By enabling a strong innovation-driven culture, the initiative will play a pivotal role in shaping the next generation of disruptive entrepreneurs.”

Commenting on the initiative, Shri Sanjiv, Joint Secretary, DPIIT, said, “Our mission is to focus on bridging the gap between startups and investors and this initiative will provide a structured, high-impact platform for startups to showcase their innovations and gain direct access to funding and mentorship.”

Anjali Bansal, Founding Partner, Avaana Capital, stated, “Initiatives like Startup Maha Rathi provide catalytic support to entrepreneurs solving for India’s critical priorities—green growth, sustainability, energy transition, food systems, agriculture, and deep tech. The programs not only showcase India’s entrepreneurial strength but also reinforce our ability to develop scalable solutions aligned with national priorities and position India as a global leader to accelerate towards a sustainable, inclusive, and globally competitive Viksit Bharat.”

Prashant Prakash, Founding Partner, Accel, remarked, “Aimed at evaluating more than 5,000 startups, Startup Maha Rathi presents a unique opportunity to identify and invest in startups that have the potential to drive India’s economic transformation. We are proud to collaborate on this initiative and support entrepreneurs in scaling their businesses with the right financial and strategic backing.”

Indian Bank Organises Mega SHG Credit Campaign

Chennai, February 27, 2025: Indian Bank today organized a Mega SHG Credit Campaign at Thiruchirapalli, Tamil Nadu, to empower the Women SHG members in the State. The Bank sanctioned SHG loans amounting to over Rs.1500 Crores to various beneficiaries. Shri Binod Kumar, MD & CEO of the Bank handed over the sanction tickets to the beneficiaries in a program held at Thiruchirapalli.

The event saw the participation of around 1,000 women SHG members. During the occasion, the Bank also recognized NGOs, who have made considerable efforts in promoting SHGs and providing rural women a better social status. To further encourage self-reliance, the Bank provided a platform for showcasing products manufactured by local SHG members. By supporting the income-generation initiatives of these rural women, the Bank reaffirms its commitment to improving the living conditions of rural families and their upliftment.

The bank also entered into an MoU with M/s. Sri Vethaa Diary Pvt Ltd aims to facilitate hassle-free loans to dairy farmers in the district through digital diary loans, a recent initiative by the Bank. Shri Chandrasekaran. V, General Manager (FI/Rural Banking / SLBC / RRB), along with senior officials of the Bank, was present at the event.

ServiceDesk Plus by ManageEngine Receives ITIL Certification for 14 ITSM Practices

Chennai, India — Feb. 27, 2025 — ManageEngine, a division of Zoho Corp. and a leading provider of enterprise IT management solutions, today announced that ServiceDesk Plus, its flagship AI-driven unified service management platform, has achieved ITIL-certification for 14 key ITSM practices, awarded by PeopleCert, a premier global training and certification provider. The certification and inclusion of ManageEngine as a Silver-tier member in PeopleCert’s ATV program validates ManageEngine’s efforts towards building an ITSM platform aligned with industry-recognized best practices.

PeopleCert’s ITIL-ATV Program

ITIL continues to be the most widely recognized ITSM best practice standard globally, guiding organizations focused on streamlining their service delivery workflows. PeopleCert’s ATV program verifies the ITIL alignment of IT service management vendors by undertaking a comprehensive assessment of the tool’s functionality and the ITIL proficiency of staff engaged in functions like development, sales and implementation on the vendor’s side.

ManageEngine’s position in the ATV program signifies the organization’s proficiency in the ITSM domain and its expertise in building a service management platform that is closely aligned with ITIL. This empowers customers to design and implement industry-recommended best practice workflows right out of the box on the ServiceDesk Plus platform.

Dmitry Isaychenko, portfolio director at PeopleCert, added, “Businesses trust ITIL for success. For them, ITIL is not just a brand but a source of proven best practices. Claims of ITIL adherence raise their expectations regarding the quality of implementations. This is why PeopleCert launched the ATV accreditation program. Today, we are delighted to welcome ManageEngine as an ITIL-accredited tool vendor. Together, we can help customers make more informed decisions when selecting ITSM tools and planning long-term investments in their implementations.”

14 Key ITSM Practices Certified With ITIL Alignment

This certification marks ServiceDesk Plus’ ITIL alignment for 14 practices, which include Change Enablement, Deployment Management, Incident Management, IT Asset Management, Knowledge Management, Measurement and Reporting, Monitoring & Event Management, Problem Management, Release Management, Service Catalogue Management, Service Configuration Management, Service Financial Management, Service Level Management and Service Request Management.

Currently, ManageEngine has been onboarded as a Silver-level member with plans to move up the tiers by certifying more ManageEngine staff in the coming year. “We are excited to partner with PeopleCert and join their ITIL-ATV program. This partnership reaffirms our commitment to building a best-in-class service management platform that adheres to industry best practices,” said Kumaravel Ramakrishnan, director of technology at ManageEngine. “For over 20 years, ServiceDesk Plus has been empowering customers to streamline service delivery for IT and other business teams. We will further this with deep investments in cutting-edge tech like AI to deliver transformative value to customers and prospects. ServiceDesk Plus will continue to evolve as an intelligent service management platform that aligns with industry best practices, providing transformational business outcomes to enterprise IT teams.”

Ludic’s New Ad Film for Sliders Campaign Delivers Laughs and Fun

India-wide release, 27th February 2025: Ludic, a footwear-first lifestyle brand known for its distinct and playful approach to fashion, launched its flagship Slider collection with a relatable and engaging ad campaign. Featuring the tagline “Comfort aisa, ki ab kya bataayein,” the ad combined nostalgia with comedy and has been well-received by audiences across all ages, from Millennials to Gen-Z, proving that comfort is cool for everyone, a trend that never dies.

With its second film, it brings comfort into focus through a hilarious exchange between a doctor, a father and his teenage son. When the doctor informs the family that the son’s legs must be amputated, the son remains unfazed — until his father excitedly points out that he can now use his son’s Ludic Sliders. In a comedic twist, the son is willing to wear the Sliders on his hands rather than part with them, emphasising just how comfortable they are. With its clever storytelling, the ad reinforces the idea that Ludic Sliders are the ultimate choice for all ages, delivering unparalleled comfort and style.

The new Slider collection is the result of over eight months of meticulous development, designed to push the envelope of comfort in footwear. Made from the ground up, these Sliders break the mold – quite literally – offering an all-new level of ease and style.

Ishit Jethwa, the Founder of Ludic, said, “At Ludic, we believe comfort is for everyone—whether you’re a college student, a working professional, or someone simply looking for everyday ease. The Slider collection is a reflection of this belief, designed to offer a seamless blend of comfort and style for all age groups. Once again, collaborating with Braindad was a fantastic experience in bringing this vision to life. The film perfectly encapsulates the brand’s essence—fun, functional, and deeply relatable. The humor-driven narrative not only entertains but also reinforces how Ludic embraces wit and playfulness, making comfort the true hero of the story.”

Vishal Dayama & Devarsh Thaker, Co-founders, Braindad added, “Collaborating with Ludic for this ad campaign has been an exciting journey – it’s a brand that not only embraces bold and fresh ideas but actively encourages them. From day one, they trusted us and gave us the creative freedom to push boundaries and create a campaign that truly reflects Ludic’s playful yet relatable personality. This made all the difference, allowing us to bring Ludic’s vision to life in a way that feels authentic and undeniably fun.”

Ludic sliders are built with rugged CloudFrame™ material and a recovery EVA footbed designed to promote muscle recovery and deliver an unwinding experience. The no-stitch design enhances durability, while the unique shape ensures a secure fit, preventing slippage. Available in six vibrant colourways, these sliders combine style, comfort, and versatility, making them perfect for any occasion. Priced accessibly, the sliders reflect Ludic’s commitment to offering quality products without compromising affordability. The collection is now available on Ludic’s website and leading e-commerce platforms, ensuring convenient access for customers nationwide.