Category Archives: Business

Kinetic Green Revives Chal Meri Luna with New E-Luna TVC

Bengaluru, 27th February 2025: Kinetic Green Energy and Power Solutions Limited, a pioneer in electric vehicles in India, has unveiled a new television campaign for the E-Luna. Rooted in the nostalgia of the famous and timeless ‘Chal Meri Luna’ tagline, this campaign brings a fresh perspective to sustainable mobility while reinforcing the brand’s commitment to innovation and personal transportation.

Just like its predecessor it was conceived as an affordable, practical, and fuel-efficient two-wheeler for Indians, enabling them with the freedom of hassle-free personal transportation, the E-Luna embodies the same attributes but is now powered by electricity and modern top-tier technology. The E-Luna, an all-electric two-wheeler, is designed to meet the evolving needs of both urban and rural India, offering an eco-friendly, durable, and cost-effective mobility solution.

Given that the E-Luna is an all-electric two-wheeler, the key attributes highlighted in this campaign include its impressive long-distance range on a single charge of its batter, its versatility as an everyday commuting solution, and its robust load-carrying capacity, making it ideal for Indian roads and operating conditions. The campaign emphasizes the environmental advantages of electric vehicles (EVs) while positioning the E-Luna as a smart and versatile solution for both urban and rural mobility requirements.

At the core of the E-Luna is its impressive long-range capability, delivering up to 110 km on a single charge, with a 2.3 kWh battery capacity. Powered by a high-performance BLDC mid-mount motor with a 2.2 kW peak capacity, the E-Luna achieves a top speed of 50 km/h, making it perfectly suited for inter-city and semi-urban traffic conditions. Its IP-67-rated battery, motor, and controller ensure durability, making it resistant to water and dust ingress for enhanced performance across diverse terrains and weather conditions prevalent in India.

Further, the E-Luna features a sturdy dual-tubular, high-strength steel chassis, enhancing durability and stability while adding a contemporary aesthetic reminiscent of premium motorcycles. Designed for multifunctionality, it boasts a 150 kg payload capacity, making it ideal for both personal commuting and business applications, including last-mile delivery services.

Smart technology integrations in the E-Luna include a CAN-enabled communications protocol, digital instrumentation with real-time ‘Distance to Empty’ indicators, and multiple riding modes for optimized range efficiency. Safety and convenience features include a combi-braking system, telescopic front suspension, large 16-inch wheels for superior stability, a USB charging port, a detachable rear seat for enhanced flexibility, and a side stand sensor for added peace of mind for the rider.

The E-Luna is 100% designed, engineered, and manufactured in India, strengthening Kinetic Green’s vision of democratizing EV adoption in the country. It offers a cost-effective, and green emission-free riding experience, catering to individuals and enterprises alike. With its advanced technology, innovative design, and multi-utility functionality, the E-Luna has set a new benchmark in the electric two-wheeler segment, combining efficiency, performance, and sustainability.

Speaking on the occasion Ms. Sulajja Firodia Motwani, Founder and CEO, of Kinetic Green said, “This campaign is a celebration of the illustrious Luna legacy while positioning the E-Luna as the future of personal mobility. The E-Luna is more than just an electric two-wheeler; it is a statement of progress, sustainability, and innovation. Designed for the modern Indian consumer, it combines efficiency, durability, and affordability, making it an ideal choice for both urban and rural usage. With its robust features, exceptional range, and smart technology, the E-Luna is set to revolutionize the EV market by offering a powerful, practical, and eco-friendly alternative to conventional fossil fuel-based two-wheelers. Our vision is to make the E-Luna a partner in progress for individuals and businesses alike, ensuring that the benefits of electric mobility percolate into every corner of the country.”

Building on the iconic “Chal Meri Luna” tagline, the campaign artfully blends nostalgia with modern advancements, reinventing the timeless phrase to align with the evolving electric era. It showcases the E-Luna’s advanced technology, practicality, and eco-friendly performance while honoring the original Luna’s legacy of simplicity and reliability. Designed to resonate with a diverse audience, this campaign highlights how the E-Luna continues to be both relevant and meaningful in today’s era. Like the original Chal Meri Luna campaign, the new campaign creation is also led by the advertising legend, Mr. Piyush Pandey of the Ogilvy Group. The new campaign also will present three new television commercials, just like the old campaign did, and it also aims to connect with the audiences emotionally with a touch of humor.

Mr. Piyush Pandey, Chief Advisor for the Ogilvy Group, said, “Reviving the Luna brand with a modern twist was both a challenge and a privilege for the Group. Our ‘Chal Meri Luna’ campaign made Luna a cultural icon, a ‘Safalta Ki Sawaari’ for an entire generation. Now, Mr. Arun Firodia’s daughter Sulajja Firodia is driving this legacy forward. The new campaign for E-Luna has been crafted by 82.5 Communications, which is part of the Ogilvy Group, and it blends nostalgia with new-age mobility through three light-hearted, memorable TVCs. For our team at 82.5, these aren’t just ads—they are a tribute to Luna’s evolution and an exciting new chapter in its journey.”

Mr. Mayur Varma, Chief Creative Officer, 82.5 Communications stated, “E-Luna is electric. E-Luna is street-smart. E-Luna is made for the hustlers of India. In times where communications are built on cultural trends, Chal Meri Luna is a timeless cultural megatrend in India. And with Luna coming back in its e-avatar, it is time to tell contemporary stories on this megatrend.”

Launched in 2024, the E-Luna has made a powerful impact on the electric vehicle market, with over 25,000 units already being ridden on roads across India. This overwhelming response highlights the rising demand for sustainable and practical mobility solutions. Building on this momentum, Kinetic Green is set to drive its growth even further through an aggressive marketing strategy along with leveraging its extensive manufacturing prowess and well-established dealer footprint spanning over 500 consumer touch points across India. These strong fundamental attributes will ensure greater accessibility, industry-leading quality products, and a positive ownership experience for customers nationwide.

Industry Transforms Lives & Livelihoods Through PMIS Internship Pathway

Kolkata, 27th February 2025: Lifting out potential candidates across various societal backgrounds and putting them in the nation’s workforce while impacting the lives and livelihood will be instrumental in nation-building, said Smt Deepti Gaur Mukherjee, Secretary, Ministry of Corporate Affairs, Government of India in the first PMIS Mela hosted by CII in collaboration with Ministry of Corporate Affairs in Kolkata.

Leveraging CII’s on-ground skill initiatives to support the PMIS scheme, the nation’s first MCA-CII PMIS Facilitation Centre and PMIS Mela has been organized in Kolkata. The Centre will work towards sensitization of candidates’ registration in the portal and generating internship opportunities. Companies across sectors have today participated in PMIS Mela in Kolkata.

The Mela has been organized to expand outreach, encourage participation, and strengthen industry participation in nation-building. The PMIS scheme aims to create significant opportunities for the youth to gain hands-on industry experience and an opportunity to learn employable skills. This Mela bridges the gap between academia and real-world employment, fostering skill development and enhancing employability.

Hon’ble Finance Minister, Smt Nirmala Sitharaman, in the union budget for 2024-25, announced the launch of ‘Employment Linked Incentive’ (ELI) schemes, aimed at boosting hiring in line with the recommendations from CII. In support of this initiative, the Government of India has introduced the Prime Minister’s Internship Scheme (PMIS), designed to empower youth by providing quality internship opportunities. This will help them transition successfully into the workforce through structured industry exposure and mentorship.

Highlighting the creation of 1.27 lakh internship opportunities, Smt. Mukherjee stressed the importance of expanding these opportunities in the future. She proposed the establishment of a PMIS cell to ensure the effective implementation of the scheme. She also announced that MCA will create an online platform for mentorship and will also take such internship mela initiatives in a frequent interval of three to four months.

In addition to promoting employability, the initiative also aims to recognize and reward top-performing companies that are actively supporting the scheme. Furthermore, plans are underway to establish peer learning platforms, where other companies can participate, share best practices, and learn from each other’s experiences, fostering a collaborative environment that drives collective growth and improvement.

Applauding that an impressive gathering of over 700 candidates from across West Bengal and representatives from more than 30 top companies has attended the PMIS mela, Mr Chandrajit Banerjee, Director General, Confederation of Indian Industry advocated that the whole vision is to enhance student engagement in the workforce, thereby creating a robust ecosystem for talent development and industry collaboration.

Mr Harshavardhan Neotia, Chairman, CII Suresh Neotia Centre of Excellence for Leadership and Chairman Ambuja Neotia Group said that PMIS is a timely and groundbreaking initiative by the Government providing the perfect platform for students emphasizing skill development, real-world experience, and financial support, that meets the demands of India’s growing economy.

The Sock Street Partners with Blinkit for Speedy Delivery of Fashionable Socks

Gurgaon, 25 Feb 2025– The Sock Street, as a trendsetter in cool and stylish sock designs, excitedly introduces its exclusive launch with Blinkit. This exciting collaboration brought premium, fashion-forward socks directly to customers’ doorsteps, merging convenience with cutting edge style.

 In a fast-paced world where fashion met function, The Sock Street’s curated collection was designed to elevate every step—whether at work, at the gym, or during a casual day out. By partnering with Blinkit, renowned for its swift and reliable delivery service, The Sock Street set out to redefine the way consumers shopped for everyday essentials.

 We are excited to join forces with Blinkit,” said Saurabh Srivastava, The Business Head at The Sock Street. He further said “Our mission had always been to merge style with comfort, and this partnership allowed us to deliver our unique socks collection to customers quickly and efficiently. It wasn’t just about socks—it was about making a statement with every step.”

 Sock Street’s objective of providing stylish, appealing, and well-regarded apparel is in line with Blinkit’s dedication to quick delivery and simple customer support.

 Get your hands on Blinkit’s latest collection, which features a wide range of designs for various situations and people. Customers will be able to enjoy quick delivery without incurring additional fees and avoid the inconvenience of physically visiting stores thanks to this service’s addition to the platform. strolling in something composed of comfort, quality, and contemporary design.

Skyscanner’s DROPS Feature Makes Snagging the Best Flight Deals Quick and Easy

India, 25 February 2025: Leading global travel app, Skyscanner, which scours more than 80 billion prices daily, has announced the launch of a new app-exclusive feature, DROPS, accessible to users in Hindi and English. Designed to inspire and help travellers find the best flight deals for their 2025 trips, travellers can discover flights that have seen price drops of over 20% compared to their lowest point in the last 7 days with this latest feature.

According to Skyscanner’s Travel Trends 2025 Report, cost remains a key factor for value-conscious Indians, with 62% stating that flight prices play a crucial role in their decision-making process. Skyscanner’s new feature offers a smart way to discover and secure the best deals.

By logging in to the Skyscanner app, travellers will automatically have access to new DROPS every day – a collection of flights from a nearby airport that have dropped in price by at least 20% or more, compared to the flight’s lowest price point in the last 7 days. With Skyscanner relentlessly on the hunt for DROPS across the globe, travellers can feel confident they’ll never miss a deal again.

To celebrate the launch of the DROPS feature, Skyscanner’s data gurus have crunched the numbers to share their top DROPS insights (based on all DROPS served to Indian travellers in January 2025):

• Friday was the most popular DROPS day: Helping Indian travellers kickstart their weekends with some savings, Skyscanner has highlighted the most DROPS on Fridays this January*.

• Early birds catch the most DROPS: 38% of all DROPS were published before the workday even started (before 9:00 AM) in January**.

• Goa had the most ‘Drops’ in January: Culturally rich and popular tourist destinations saw a high number of DROPS, with Goa emerging as the top destination with the most number of drops this January**. Full top ten list here:

• TOKYO ranks No.1 for the Biggest Dropped Destination: The average saving from DROPS in January was INR 8635 but Tokyo took the crown for the biggest average saving (based on all destinations from India with a minimum of 50 DROPS in January 2025). Check out the top five here:

Mohit Joshi, Travel and Destinations Expert, Skyscanner, said, “Helping cost-conscious travellers plan and book their trips with ease and confidence is at the heart of Skyscanner. That’s where features like DROPS come into play—making it easier than ever to discover the best deals and take the stress out of trip planning. With more Indians prioritising travel in 2025, this new feature ensures they never miss out on great savings. Whether it’s a spontaneous weekend getaway or a long-awaited bucket-list adventure, DROPS helps travellers catch the perfect deal at just the right time.”

Blaupunkt Debuts Atomik OMG Boombox – A Mind-Blowing Portable Power Speaker

National: Blaupunkt, a global leader in audio innovation, has pushed the boundaries of sound technology with the launch of the Atomik OMG. This cutting-edge portable power speaker revolutionises the concept of boomboxes by delivering an unmatched combination of powerful sound, stunning design, and advanced connectivity. Designed for music lovers who crave high-quality audio and immersive experiences, the Atomik OMG is set to become the ultimate sound companion for any setting—indoors, outdoors, and everywhere.

At the heart of the Atomik OMG is its 75-watt output, produced through a dynamic combination of two high-end speaker drivers and a dedicated woofer that delivers deep bass and crystal-clear highs. Blaupunkt’s signature sound technology ensures that every beat, note, and bass drop is reproduced with absolute precision. Whether placed upright, on its side or even hung up, the speaker’s innovative 360-degree design allows for versatile placement without compromising on sound quality. Accompanying its stellar audio performance is a visually striking neon lighting system, which replaces outdated RGB lighting with a seamless and modern glow that enhances any atmosphere.

Built to perform in all conditions, the Atomik OMG comes with IPX6 water and dust resistance, making it the perfect companion for outdoor adventures, beach parties, and rugged road trips. Its massive 7200mAh quad-battery system, which is 1800mAh x 4 batteries, ensures extended playtime, fast charging, and superior efficiency, setting a new benchmark for portable speakers in its class. Equipped with the latest Bluetooth 5.4 technology, the speaker delivers seamless wireless connectivity with extended range, minimal lag, and instant pairing, ensuring a hassle-free listening experience. Additional connectivity options, including TF card support, USB port, Aux input, and TWS connect, make it a future-ready audio powerhouse.

As Blaupunkt celebrates over 100 years of global audio excellence, the launch of the Atomik OMG underscores the brand’s commitment to innovation and high-performance sound engineering. With a legacy built on quality and reliability, this latest offering stands as a testament to Blaupunkt’s vision for the future of portable audio. The Atomik OMG is more than just a speaker—it’s a statement of power, style, and technological prowess. Experience the next generation of boomboxes with Blaupunkt’s Atomik OMG, now available for music enthusiasts worldwide.

Myntra Launches MynShakti Program, Empowering Women Entrepreneurs in e-Commerce for International Women’s Day

Bangalore, February 25, 2025: As the world gears up to celebrate International Women’s Day, Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, is taking yet another significant step towards empowering women entrepreneurs and driving inclusivity in the e-commerce space with the launch of its dedicated Women Seller Program titled ‘MynShakti’.

MynShakti is designed to empower women entrepreneurs across India by providing the tools, resources, and mentorship needed to scale their businesses in the ever-evolving e-commerce space. Open to women-led businesses in fashion, beauty, and home categories, the program offers the following support:

Seamless Onboarding & Dedicated Account Management: Women-led brands will receive end-to-end support, ensuring a smooth onboarding process with dedicated account managers to help optimise business performance.

 Operational Training & Business Optimisation: Participants will gain access to hands-on training sessions covering catalogue optimisation, pricing strategies, and operational best practices to enhance their efficiency and competitiveness.

 Expert-led Webinars & Mentorship: Through a series of interactive mentorship sessions and expert-led webinars, brands will receive strategic recommendations on marketing, order fulfillment, and leveraging Myntra’s platform for maximum impact.

 Insights and Analytics: Insights to help brands on the latest customer trends and preferences.

 Marketing & Growth Support: MynShakti brands will benefit from recommendations on best practices that would help improve visibility, enhance discoverability, and drive higher engagement on the platform.

Women entrepreneurs looking to scale their businesses can apply by accessing the survey link available in Myntra’s LinkedIn post about the program. The program will begin with a webinar, where shortlisted participants will gain insights into Myntra’s seller ecosystem. In its debut edition, Myntra plans to onboard ~100 women sellers, providing them with personalised support to ensure a seamless integration onto the platform. Based on the success of the initial phase, Myntra plans to scale the initiative, extending support to a larger set of women entrepreneurs across India.

MynShakti builds on the success of ShECommerce, Myntra’s flagship initiative launched in August 2024 to foster women’s participation in e-commerce. With a thriving community of over 6,000 members, ShECommerce has been instrumental in leadership dialogues, mentorship, and career-building opportunities. Key programs include:

• ShE-roes Unplugged: Periodic webinars featuring industry leaders sharing insights and experiences to inspire and guide aspiring women entrepreneurs.

• Internship & Mentorship for College Students: Focused on Tier 2 and 3 cities, this initiative bridges gaps in access to role models and career opportunities for young women.

• A Day in the Life at Myntra: A recent experience at Myntra’s Bangalore HQ, where 5 selected students explored Myntra’s culture, innovation, and leadership, gaining first-hand exposure to the e-commerce industry.

Govindraj MK, CHRO Myntra, said, “MynShakti is a natural extension of Myntra’s ShECommerce initiative. Through MynShakti, we are creating a dedicated support system for women entrepreneurs, equipping them with the right resources to navigate in the e-commerce space. This initiative is not just about business growth—it’s about playing a part enabling financial independence, fostering leadership and driving meaningful change. We are excited to welcome a new wave of women-led brands to Myntra and look forward to seeing them flourish.”

Rose Audio Visuals Expands with the Launch of Connect NXT, Its Branded Content Division

Mumbai, 25 February 2025: Rose Audio Visuals Pvt. Ltd. has announced the launch of Connect NXT, a dedicated branded content division.

As audiences increasingly move away from traditional advertising, Connect NXT focuses on crafting meaningful branded narratives that not only communicate the brand’s message but also foster a strong emotional connection with consumers.

Key Pillars of Connect NXT:

● Story-Driven Content: Creating compelling narratives that prioritize emotional resonance over clickbait and instant gratification

● End-to-End Execution: Leveraging Rose Audio Visuals’ robust production and distribution networks to both design and deliver content

● Innovation-Focused Approach: Championing new tools and formats to create a richer storytelling experience. Exploring new technologies and formats in the service of effective storytelling

Connect NXT will be led by two industry stalwarts:

Megha Desai, appointed as Head of Connect NXT has over 25 years of experience in IP and content creation. Megha has been instrumental in shaping brand partnerships at companies like Chernin Asia Media Digital, Bling Entertainment and Fountainhead MKTG. She brings a proven track record of driving brand growth through innovative storytelling.

Commenting on the launch, Megha Desai said, “We are living in a world where content is in high demand & attention in, short supply. As brands, it is important to reach the consumer where they already are – in the world of stories. That’s what we aim to do with Connect NXT.

Advising Connect NXT on the creative front is Arvind Menon, who brings years of expertise and is known to merge creativity with strategic objectives. His previous stints include his role as Executive Creative Director at BBH India and his work spans across brands like Mercedes Benz, HDFC Ergo and CaratLane amongst others.

Arvind Menon added, “Today’s audiences are smarter and harder to impress. Our goal with Connect NXT is to push creative boundaries while ensuring that every story we tell adds value to both, the audience and the brand.”

Goldie Behl, Founder of Rose Audio Visuals, said, “With Connect NXT, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”

TVS Emerald Acquires Prime Land in Bengaluru, Propelling FY 2024-25 Revenue Potential to INR 5300 Crore

Bengaluru, 25 February 2025: TVS Emerald, a leading real estate developer, has purchased a 10-acre land parcel in Sathnur, Bengaluru. The acquisition comes with a development potential of 1.4 million sq ft and a revenue potential of INR 1600 Crore. With this acquisition, TVS Emerald has added land deals with revenue potential of INR 5300 crore to its portfolio in FY’25. The overall potential of projects under development by the brand now stands at 8.2 million sq ft.

This deal marks the fourth land acquisition by TVS Emerald in FY’25. The Company had earlier acquired 2 land parcels in Chennai (a 12-acre land parcel on Radial Road & a ~4.8-acre land parcel in Padur) and a 4-acre parcel in Thanisandra, Bengaluru.

Sriram Iyer, Director and CEO, TVS Emerald, said, “We have been growing steadily with multiple acquisitions across Chennai & Bengaluru. The acquisition of this land parcel – our 4th this year – will only help us further consolidate our position in the market. Our presence in key micro-markets will help us move closer to a leadership position and reinforce our position as a trusted brand in the residential space.”

CDSL Investor Protection Fund Teams Up with Branding Edge for Innovative Nukkad Natak at Maha Kumbh

Mumbai, February 25, 2025: Central Depository Services Limited Investor Protection Fund (CDSL IPF) and Branding Edge successfully conceptualized and executed an engaging Nukkad Natak campaign at Maha Kumbh Mela 2025, Prayagraj. centred around CDSL’s campaign of #BanoAI – Yaani Atmanirbhar Investor, the initiative reached over 3-4 million people in a span of three days, raising awareness about investment scams and the importance of making informed financial decisions.

 The Bano AI campaign by CDSL IPF delivers a powerful message to the masses through Nukkad Natak, encouraging informed decision-making and investments via SEBI-registered platforms, while making financial information simpler and more accessible. Performed by professional theatre artists, the plays, based on the theme “Scam Ki Chhoti Si Baat”—used humor, wit, and relatable scenarios to educate the audience. One play followed an investigator uncovering financial scams, while the other depicted a chai-stall discussion among three investor archetypes, highlighting the importance of vigilance in financial decisions. In addition to scripting and organizing the performances, Branding Edge also designed and developed on-ground promotional materials to amplify the campaign’s reach.

 Speaking on the initiative, Mr. Rahul Tekwani, Managing Partner, Branding Edge Strategic Communication and Advisory, said: “ “CDSL IPF’s commitment to investor protection perfectly aligned with our philosophy at Branding Edge—leveraging innovative storytelling to create meaningful impact. Nukkad Natak, a powerful yet underutilized medium by brands, proved to be an incredibly effective way to engage and educate audiences at the Maha Kumbh. Unlike traditional advertising, street plays create an immediate and personal connection, making complex topics like financial security more relatable and easy to understand. With our deep expertise in financial communication, we crafted a compelling narrative that resonated with the diverse crowd, ensuring that essential investor protection messages reached people at the grassroots level. This initiative not only raised awareness about financial safety but also showcased how creative storytelling can transform investor education. We take immense pride in executing this for CDSL IPF and remain committed to exploring new, impactful ways to communicate critical financial knowledge.”

ESSCI and POSSPOLE Partner to Strengthen Skill Development Initiatives in the ESDM Sector

The Electronics Sector Skills Council of India (ESSCI) has signed a Memorandum of Understanding (MoU) with POSSPOLE to collaborate on skill development initiatives in the Electronics System Design and Manufacturing (ESDM) sector. This partnership aims to address the growing demand for skilled professionals in the ESDM sector by providing training and upskilling programs aligned with industry requirements.

The MoU outlines a comprehensive framework for collaboration, including the establishment of a Center of Excellence (CoE), development of training programs, and facilitation of industry partnerships. The manufacturing industry has been facing a shortage of skilled workers, and through this collaboration, ESSCI and POSSPOLE aim to bridge the industry’s skill gap with innovative solutions. The key focus areas of this partnership include Skill Development Programs, Sustainability, Resource Sharing, and Continuous Improvement.

“We believe that this partnership will have a transformative impact on the ESDM sector by equipping professionals with industry-relevant skills, fostering innovation, and driving sustainable growth. By leveraging our expertise and resources, we aim to bridge the existing skill gap and create a workforce that is future-ready and globally competitive,” said Saleem Ahmed, Officiating Head of ESSCI.

As part of the MoU, ESSCI will support POSSPOLE in setting up the CoE, aligning training curriculum with industry standards, and guiding CSR initiatives. POSSPOLE will facilitate the establishment of classroom and laboratory facilities, operate the CoE, and deliver skilled manpower to the industry. The collaboration will also emphasize sustainability, resource sharing, and continuous improvement to ensure that the skill development initiatives remain effective and relevant to the industry’s needs.

“We are excited to partner with ESSCI to bridge the skill gap in the ESDM sector. This collaboration will enable us to provide high-quality training programs that meet the industry’s requirements, thereby enhancing the employability of our trainees,” said Kiran Rudrappa, CEO & Co-Founder of POSSPOLE.

ESSCI is a cutting-edge business accelerator and incubation ecosystem driving innovation in IoT, Smart Kiosks, Smart Cities, and Semiconductors. This collaboration focuses on workforce development in ATMP and IoT domains and is committed to empowering innovative enterprises and capacity building to match the requirements in technology and manufacturing within the ESDM sector.