Category Archives: Business

SPJIMR & Emeritus Launch ‘AI for Business’ to Bridge Skills Gap

Mumbai, February 17, 2025: The world of business is rapidly transforming under the influence of artificial intelligence (AI). Organisations are seeking leaders who can utilise AI to drive innovation, streamline operations, and gain a competitive edge. In response to this need, Bharatiya Vidya Bhavan’s S.P. Jain Institute of Management and Research (SPJIMR), ranked India’s #1 Business School (FT ‘Masters in Management’ Rankings 2024), in collaboration with Emeritus, has announced the launch of its ‘Executive Certificate Programme in AI for Business’.

Designed to address the growing demand for AI expertise in India, this programme empowers professionals with the skills to implement AI-driven strategies, aligning them with organisational goals to promote innovation and efficiency. According to PwC’s 2024 Global AI Jobs Barometer, the demand for AI-related roles is surging, with job postings in this field increasing 3.5 times faster than the average across sectors. A study by BCG and NASSCOM indicates that India’s AI market, growing at an estimated CAGR of 25–35%, is expected to reach $17 billion by 2027, highlighting the urgent need for strategic AI leadership.

Prof. Ashish Desai, Associate Professor and Programme Director for the Executive Certificate Programme in AI for Business at SPJIMR, while commenting on the programme launch, said, “This seven-month online programme is designed to help mid-to-senior-level professionals and business leaders unlock AI’s transformative potential to drive innovation, optimise operations, and achieve sustainable growth. With live online sessions from our faculty and an advanced curriculum, participants will gain practical and strategic insights to leverage AI for business advantage.”

The Executive Certificate Programme in AI for Business offers live online sessions delivered by SPJIMR’s esteemed faculty. Its curriculum includes hands-on projects, case studies, and a focus on practical applications. Participants will also benefit from a cohort-based learning approach, promoting collaboration and networking opportunities.

Through this programme, participants will be able to:

•  Utilise AI-powered solutions to drive business innovation and competitive advantage.
•  Align AI-driven strategies with organisational objectives to gain a competitive edge
•  Improve decision-making through data-driven insights and predictive analytics.
•  Solve complex business challenges using supervised and unsupervised learning techniques.
•  Master advanced AI applications, such as Generative AI, recommender systems, and natural language processing.
•  Build and manage AI teams and projects to promote innovation and streamline operations.
•  Implement AI strategies effectively while addressing scalability and resource allocation challenges.
•  Gain hands-on experience with real-world case studies and applied AI projects.
•  Optimise business processes through digitisation and automation for sustainable growth.

The programme provides optional on-campus immersion at SPJIMR, Mumbai, enabling participants to engage with faculty and peers in person. Key modules include AI Ecosystem, AI and Deep Learning, Generative AI, AI Strategy and Deployment, and AI Applications in Business.

Programme Details:

•  Start Date: March 30, 2025
•  Duration: 7 months
•  Eligibility: Graduate/diploma holder (10+2+3) in any discipline with at least 2 years of work experience as of March 30, 2025.
•  Programme Fee: INR 1,25,000 + GST
•  Learning Mode: Live online sessions by SPJIMR faculty – 3 hours per week, Sundays.
•  Certification: Upon successful completion of the programme, with a minimum attendance of 70 percent and satisfactory academic performance, participants will receive a certificate of completion from SPJIMR. Graduates also gain SPJIMR Executive Alumni status.

SpectrumaMetro Presents Daawat-e-Ishq: A Magical Celebration of Love Through Food

Noida, February 17, 2025: Spectrum@Metro, located in Sector 75, Noida, turned Valentine’s Day into an unforgettable celebration with Daawat-e-Ishq, a vibrant fusion of love, music, and exquisite flavors. The live music and food festival brought together couples and food enthusiasts for a magical evening, blending India’s rich culinary heritage with soulful melodies. Renowned singer Danny’s captivating performance added to the romantic ambiance, making the night even more special.

The festival, themed “Daawat-e-Ishq,” took visitors on a delightful gastronomic journey, where they savored authentic regional specialties, each dish representing warmth and passion. From decadent desserts to aphrodisiac-inspired delicacies, the event showcased an array of flavors crafted to celebrate love. The festival also featured interactive sessions with renowned chefs, who shared insights into preparing the perfect romantic meal.

As a vibrant live music and food fest, Daawat-e-Ishq provided an unparalleled experience where melodies and flavors intertwined seamlessly. Guests enjoyed soulful performances, engaging culinary experiences, and an atmosphere filled with love and joy, making it a must-visit Valentine’s Day celebration.

Ajendra Singh, Vice President of Sales and Marketing at Spectrum@Metro, said, “Daawat-e-Ishq was not just a food festival; it was a tribute to love and togetherness. We are delighted by the overwhelming response and the beautiful memories created. Whether it was a romantic dinner, a fun-filled evening, or an exploration of delicious cuisines, this event truly had something special for everyone.”

Spectrum@Metro, a premier retail and entertainment destination in Sector 75, Noida, continues to host unique and engaging events that bring people together. Daawat-e-Ishq was a celebration of love, flavors, and the joy of togetherness, leaving guests with cherished memories of a truly special Valentine’s Day.

STAAH awarded Expedia Group 2025 Elite partner status

17th February 2025; Mumbai: Today we are excited to announce that STAAH has earned the status as Expedia Group’s Elite Connectivity Partner for 2025. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve guests better and grow your business on Expedia Group’s travel Platform.

There are two status tiers: Elite is the top tier status, followed by Preferred. Only the top 2% of connectivity software companies are qualified for Expedia Group’s Elite status this year, and over 400 global companies are eligible.

Expedia Group offers high visibility across 200 websites and native apps, plus expanded distribution through 90,000 travel agencies and business partners around the world. Leverage your connection with STAAH to distribute rates and availability to Expedia Group, reducing complexity in your daily business operations and attracting new loyal travelers.

5th Indo-Philippine Summit Promotes Cultural Understanding and Educational Partnerships

The 75th Indo-Philippine Cultural and Educational Exchange Summit was a landmark event, celebrating the enduring friendship and collaborative spirit between India and the Philippines. Held on February 15, 2025, at the Gullas College of Medicine Inc., Cebu City, Philippines, the summit brought together distinguished dignitaries, cultural icons and educational leaders from both nations. Under the theme, “GCM Empowering Global Connections: Bridging Education, Health, Culture, and Tourism for a Resilient Future,”

The ceremony was chaired by Mr. VG Santhosam, Chairman of VGP Group of Companies from South India. The event started with the unveiling of a mega statue of Tamil Poet Thiruvalluvar in the Gullas College for Medicine campus, the statue stood as a symbol of Tamil heritage and philosophy, marking a significant cultural milestone in the Philippines. This tribute not only honored an ancient philosopher but also symbolized the integration of Indian culture into the Southeast Asian cultural landscape, reflecting the deep historical ties between India and the Philippines. It resonated with the growing Indian student community in the Philippines, reinforcing a sense of heritage and values. The event was witnessed by the eminent bureaucrats and educational officials of Philippines.

The event commenced with the national anthems of India and the Philippines, Followed by a doxology and a warm welcome from Dr. David K. Pillai, Chief Executive Consultant of Gullas College of Medicine Inc. As the Chief Executive Consultant of the Gullas College of Medicine, as well as a prominent driving force behind the institution’s successes, he unveiled an exciting vision for a futuristic knowledge city that would transform education and innovation in the region.

Direct flight to Philippines from India soon, a boon Indian Ambassador to Philippines H E Harsh Kumar Jain disclosed that direct flights between India and Philippines will become a reality soon. He was addressing at the glittering event of 75th India-Philippines Friendship Celebration organised at Gullas College of Medicine, Mandaue city in Cebu while unveiling of Saint Thiruvalluvar’s statue when he pointed out that the bilateral trade between the two nations has surpassed 3.5 mn mark which only proves to show the diplomatic relations and friendship between India and Philippines.

The potential for collaboration between the two nations is boundless, he said, adding that the people to people contacts will give a boost to tourism besides trade and commerce between the two nations. “Our friendship is truly an enduring one,” he said in a touch of pride that this is poised to grow for a bright future.

Heaping praise on Dr David K. Pillai, the CEO of Gullas College of Medicine, Harsh Kumar Jain said that he is a pioneer in establishing close cooperation with the Philippines in the field of medical education in the Philippines and added that the scholarship program is benefiting the aspiring medical students from India and within the country.

Eulogising the keen interest and commitment of Dr Pillai, he said that Pillai played a proactive role in ensuring Gullas College of Medicine a prominent institution in the field of medical education and the Pillai Medical scholarship program making the dreams of aspiring medical students come true. By installing the Thiruvalluvar statue, Harsh Kumar Jain felicitated Pillai for contribution in ensuring cultural ties between the two nations.

It may be noted that the Indian Ambassador to the Philippines declared open a new office of Wipro a few months ago which has opened up new openings for Indians and those within the nation offering bright prospects. Further, he congratulated Datamatics on the occasion of opening a new office of Datamatics in Cebu on December 10, 2024, which he stated marked another significant milestone in the company’s journey in the Philippines.

The summit featured vibrant cultural performances, symbolizing the harmonious blend of Indian and Filipino traditions. Team Sakhyam showcased traditional Indian dance performances, celebrating the rich artistic heritage of India and Lahing Batangan Dance Troupe presented captivating Filipino cultural displays, reflecting the cultural vibrancy of the Philippines. These performances celebrated the shared cultural legacy of both nations and fostered greater appreciation and unity.

Urban Square Mall Announces Be Our Valentine – A One-of-a-Kind Shopping Extravaganza

Udaipur,17th February 2025-Urban Square Mall, Rajasthan’s largest mall, is set to redefine the shopping experience with its exclusive Valentine’s campaign, “Be Our Valentine,” running from February 14 to February 28, 2025. This unique initiative brings together all retailers under one roof to offer an array of exciting freebies and special surprises for shoppers, making this Valentine’s season truly memorable.

Speaking on the occasion, Uddhav Poddar, CMD, Bhumika Group, said:
“At Urban Square Mall, we are committed to enhancing customer experiences and making shopping more exciting. Over time, we have organized several engaging campaigns that bring together our retailers and shoppers, creating a dynamic and interactive shopping environment. ‘Be Our Valentine’ is another step in this direction – a celebration of love, joy, and retail therapy, where every shopper will be treated to something special. We are thrilled to have all our retailers on board for this one-of-a-kind campaign, and we look forward to hosting many more such engaging initiatives in the future.”

Siddharth Katyal, CEO, of Bhumika Group, added:
“This initiative reflects our strong collaboration with retail partners and our dedication to providing unparalleled shopping experiences. With exclusive offers and exciting freebies, ‘Be Our Valentine’ is set to create a festive atmosphere that shoppers will truly enjoy.”

Shoppers can look forward to a series of special giveaways, discounts, and exclusive brand offerings throughout the campaign period. Stay tuned for more details on how you can be a part of this exciting Valentine’s celebration!

NSDC International Enhances India’s Global Care Capital Aspirations with Comprehensive Care Workforce Training

Mumbai, February 17, 2025 – India’s care sector is at a crucial juncture, requiring a strengthened workforce to meet both national and global demands. In a summit -Transforming the future of the skilled workforce in the care sector – organised by NSDC international in Chandigarh, Shri V.K. Paul, Member (Health), NITI Aayog, emphasized the need to expand skilling initiatives beyond traditional medical education, balancing quality with quantity.

Talking about skilling initiatives, Shri Paul said that the NSDC International is playing a pivotal role in this effort, ensuring care professionals trained in India are globally employable. He highlighted the importance of evolving curriculum, strengthening regulatory frameworks, and scaling up skill-based training programs to address workforce shortages, including in specialized areas such as geriatric care. He said, “The private sector collaboration is essential to bridge the skill gap. With structured policies and strong industry-academia partnerships, India can enhance its healthcare skilling ecosystem and emerge as a key contributor to the global workforce.”

The summit witnessed participation of vice chancellors from 50 institutions and around dozen AIIMS chief working towards a stronger healthcare ecosystem.

Shri Paul further said, “India’s healthcare workforce is a critical asset to both the nation and the world. With increasing global demand for skilled professionals, structured skilling initiatives play a pivotal role in equipping our workforce with the expertise required to meet international standards. The efforts of NSDC International in developing a highly trained Care talent pool have significantly contributed to this vision, enabling professionals to excel in diverse healthcare environments. By strengthening skill development and placement pathways, we are not only addressing workforce requirements domestically but also enhancing India’s position as a trusted provider of skilled Care professionals across the globe.”

Adding to this, Alok Kumar, CEO, NSDC International said,” With a projected global shortage of 15 million Caregivers by 2030, the demand for skilled professionals is at an all-time high. Countries like Germany, Japan, and Canada have increased their intake of international Caregivers by over 30% in the last two years alone. India, with its young and skilled workforce, has the potential to bridge this gap. At NSDC International, we are committed to developing a globally competent caregiver workforce by aligning skilling programs with international accreditation, streamlining certification processes, and integrating cultural adaptability training. By fostering strategic global partnerships, we aim to position India as a trusted provider of skilled care professionals, creating dignified employment opportunities while strengthening global healthcare systems.”

Aster Medcity Unveils Fourth Tower, Bolstering Capacity by 100 Beds to Meet Patient Demand

Kochi, February 17th, 2025: Aster Medcity, Kerala’s first JCI-accredited quaternary care multispecialty hospital, marked a significant milestone with the launch of its fourth tower. Inaugurated by P Rajeeve, Minister for Law, Industries and Coir, in the presence of Dr. Azad Moopen, Founder and Chairman, Aster DM Healthcare, Mr. Anoop Moopen, Director, Aster DM Healthcare, Mrs. Nazeera Moopen, T J Wilson, Executive Director and Group Head-Corporate Governance, Mr. Ramesh Kumar, COO, Aster India and Dr. Nalanda Jayadev, CEO, Aster Medcity. The new tower spans 1lakh sq. ft with 100 new beds, meeting the growing healthcare needs of the region and providing advanced medical care to its patients.

The new tower will house the Aster Institute of Cardiac Sciences and Aster Aesthetics, Aster Dermatology with 25 consultation rooms (cosmetic and reconstructive surgery). This expansion coincides with Aster Medcity’s 10th anniversary celebrations, underscoring a decade of medical innovation, excellence, and community care.

Inaugurating the new tower, P Rajeeve, Minister for Law, Industries and Coir said, Kerala has a world-class healthcare system and is rapidly emerging as a medical tourism destination, a demonstration to the strong partnerships between the public and private sectors. Aster Medcity is a vital contributor to this success, providing top-notch facilities. Aster’s active participation in numerous CSR-funded healthcare initiatives, particularly under Dr. Azad Moopen’s significant leadership, is commendable, and we look forward to their continued impact. I am especially pleased to see specialized centers at Aster dedicated to areas requiring such expertise, like women’s heart health and geriatric care.

There were launch of new departments including ,the renovated Aster Institute of Cardiac Sciences, launched by Dr. Azad Moopen, and the 360-degree heart care segment, launched by MLA T J Vinod. Manoj M.G, a patient who underwent a successful wrist replantation at Aster Medcity, launched the renovated Aster Aesthetics department. His hand had been completely severed at the wrist, and the wrist replantation was performed by the hospital’s exprt Plastic, Reconstructive & Aesthetic team.

Speaking on the occasion, Dr. Azad Moopen, Founder and Chairman, Aster DM Healthcare, said, “The launch of our new tower at Aster Medcity is a testament to Aster DM Healthcare’s commitment to world-class healthcare services. Since our inception, we have continually evolved to meet the growing healthcare needs of our communities. This expansion comes at a time when healthcare innovation is paramount. As we look to the future, we remain dedicated to making healthcare accessible, affordable, and of the highest quality. This milestone reinforces our vision of providing compassionate care, strengthening our global footprint, and ensuring that every patient who walks through our doors receives world-class medical attention.”

Mr. Anoop Moopen, Director, Aster DM Healthcare, said, “This expansion marks another significant step in our journey to revolutionize healthcare. At Aster, we strongly believe in leveraging innovation to enhance patient care and experience, and our new tower is designed to do just that. Our commitment to excellence has earned us several accolades, including different media awards. This new tower will further cement our position as a leader in patient-centered care, ensuring that we continue to provide best-in-class medical services to those who trust us with their health.”

As part of the inauguration, Aster Medcity also launched a unique health initiative aimed at encouraging individuals to “Take Charge” of their health. Hibi Eden MP inaugurated the initiative. This campaign is designed to inspire people to adopt healthier lifestyles, reducing their dependency on hospital care and fostering a culture of proactive health management.

Dr. Nalanda Jayadev, CEO, Aster Medcity said, “Aster Medcity has always been at the forefront of medical excellence, and the launch of this new tower takes our commitment to the next level. Our NABH and JCI-accredited standards, along with cutting-edge technologies will empower us to deliver unparalleled care to our patients. Beyond just infrastructure, what truly sets us apart is our focus on compassionate, patient-first healthcare. Our new tower is not just an expansion—it is a promise to our patients that we will continue to lead, innovate, and transform healthcare for generations to come.”

Since its inception, the 40-acre waterfront campus, has played a pivotal role in transforming medical value tourism in Kerala, attracting patients from across the globe. Aster Medcity is also the first facility in Kerala to introduce high-precision robotic surgeries using the da Vinci surgery system. Through its Aster Minimal Access Robotic Surgery (MARS) program, the hospital has successfully performed over 5,000 robotic-assisted surgeries across various specialties.

Reports Highlight Assistive Tech & Flexible Work for Disability Inclusion

New Delhi, India, 15th February 2025: Public policy firm, The Quantum Hub (TQH), and disability rights NGO Youth4Jobs (Y4J) released two new respective reports concerning workplace accessibility for persons with disabilities in India at the India International Centre today. Supported by Zoom, a leading AI-first work platform for human connection, the two reports delved into how the provision of reasonable accommodations for persons with disabilities at the workplace, such as assistive technologies and flexible work, have proven effective in removing infrastructural barriers and enhancing workforce participation. While TQH’s report highlighted best practices emerging from a comprehensive review of Indian and global laws covering workplace accommodation provisions for persons with disabilities, Y4J provided quantitative insights into the state of employment for this demographic in India, through a detailed survey of over 200 employees with disabilities.

The launch event saw academics, civil society, bureaucrats, and the private sector come together to discuss workplace accessibility and inclusion for persons with disabilities. Shri Rajesh Aggarwal, Secretary, and Ms. Manmeet K. Nanda, Joint Secretary, Department of Empowerment of Persons with Disabilities, Ministry of Social Justice and Empowerment, were present as Distinguished Guests, with Mr. Aggarwal additionally delivering the keynote address.

A panel discussion, moderated by leading disability rights activists and the director of policy & Programs at TQH Nipun Malhotra, was also held, providing cross-sectoral perspectives on workplace inclusion. Panelists included Rahul Gambhir (Chief Manager and Digital Accessibility Specialist – Union Bank of India), Amar Jain (Co-Founder, Mission Accessibility), P.V. Madhusudhan Rao (Professor, Departments of Design and Mechanical Engineering – IIT Delhi), Jaishankar Natarajan (CEO – India Autism Center), and Madhubala Sharma (Senior Program manager Inclusive eXperiences and Technologies – Amazon). Zoom’s India Head of Government Relations Rohit Kumar also facilitated the day’s discussions.

Workspaces, both in India and internationally, have not traditionally been inclusive for persons with disabilities, often hindering their ability to access meaningful and dignified employment. For example, 16% of the world’s population, or 1 in 6 people, experience disability, making persons with disabilities the world’s largest minority group. However, 80% of them are of working age, yet only one-third are engaged in the workforce. In India, the National Statistical Office (NSO) estimated in 2018 that 2.2% of the population experienced disability, a figure significantly below the global average. Other surveys, such as the National Family Health Survey 2019, place the proportion even lower at just 1%. The employment scenario in India is also concerning, with only 22.8% of persons with disabilities employed.

However, the provision of reasonable accommodations, such as assistive technologies and flexible work arrangements, has proven effective in removing barriers and enhancing workforce participation. The two reports deploy distinct methodologies and frameworks, to help understand the relationship between reasonable accommodations, workplace inclusion, and dignified employment for persons with disabilities, as detailed in the annexed reports and report overview.

Top leadership from Y4J, TQH, and Zoom also shared their thoughts on the launch of the reports. “These crucial reports, which shed light on workplace accessibility and the role of assistive technologies and flexible work in doing so, can pave the way for stronger, long-term inclusion. Their findings underscore the need for stronger implementation of inclusive policies both at the government and private sector levels. We look forward to the government and private sector embracing these findings to create equitable opportunities for persons with disabilities,” said Meera Shenoy, Co-Founder, of Youth4Jobs.

“We are proud to launch these reports, which highlight the importance of reasonable accommodations, assistive technologies, and flexible work in fostering workplace inclusion for persons with disabilities. By studying global best practices, we provide actionable recommendations for policymakers and businesses. We look forward to engaging with the government and private sector to implement these findings,” said Rohit Kumar, Co-Founder of The Quantum Hub.

“Zoom is proud to support these important research projects highlighting the role of assistive technologies and flexible work in fostering workplace inclusion for persons with disabilities. We believe technology can bridge accessibility gaps, and we encourage the government and private sector to consider these key findings,” said Rohit Kumar, Head of Government Relations, Zoom India.

Krystal Integrated Services Eyes Wastewater Management for Growth

Mumbai, 15th February 2025 – Krystal Integrated Services Limited (KISL), India’s fastest-growing and leading provider of integrated facility management (IFM) and staffing solutions, announced its foray into a fast-growing Waste Water Management and Effluent Treatment (WWM&ET) segment. According to the company’s growth strategy, the WWM&ET segment is estimated to generate a fresh order book of Rs 1,000 crore business in the next 18 months.

The company has executed turnkey projects since 2019 and in the beginning of FY25 started building a core team of 20+ talented members skilled with the Zero Liquid Discharge (ZLD) process and technologies. The team comprises professionals from various IDCs (Industrial Development Corporations) and the private sector and has a combined experience of 200 years in the field.

The company met with significant success when Tindivanam Pharma Park Association (TPPA), Chennai, Tamil Nadu, awarded a multi-year contract for effluent treatment of its Central Effluent Treatment Plant for ZLD. The contract is worth Rs. 19.62 crore for the first year and paves the way for high-margin technology-led business operations that will enable the company to move up the value chain within the IFM industry.

With TPPA, the company hopes to cater to similar manufacturing clusters across the length and breadth of the country and provide sustainable waste management solutions, reinforcing its commitment to environmental stewardship and innovative service offerings.

Commenting on this development, Mr. Sanjay Dighe, CEO & Whole-time Director at Krystal Integrated Services Limited, said, “We are excited to be awarded this significant contract from the prestigious Tindivanam Pharma Park Association in Chennai, Tamil Nadu. It is an honour to be chosen as the partner of choice for such a reputed organization and project.

This segment presents a tremendous opportunity for sustainable and profitable growth. With increasing regulatory focus on environmental compliance and waste disposal, we believe this business has the potential to scale rapidly. The Rs. 19.62 crore contract from TPPA is a testament to our expertise and growing footprint in this sector.”

Aukera Ropes in Taapsee Pannu & Sania Mirza to Champion Women’s Empowerment

National, 15th February 2025: Aukera, one of India’s leading lab-grown diamond jewelry brands announced the onboarding of film actor Taapsee Pannu and former Indian Tennis player and six-time Grand Slam winner Sania Mirza to launch the platform “My Choice My Voice” – an intimate initiative to celebrate women who have stood for their individuality, purpose, have a point of view and made a mark for themselves through their decisions, without making compromises. The initiative will kick off with a nationwide movement backed by multiple media platforms, including print, digital, radio, and In-store and outdoor promotional materials.

Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. “My Choice My Voice” will be an annual property of the company that will showcase the intimate connection the brand shares with women. Each year, it will bring together a fine selection of widely celebrated and accomplished women.

Speaking on the partnership, Lisa Mukhedkar, co-founder and CEO of Aukera, said, “Aukera is a rallying cry for all women to exercise choice as we see a strong correlation between authentic expression and genuine happiness, exercising free choice. Taapsee and Sania have both had a significant impact on the public, thanks to their unwavering confidence and fierce determination to express themselves through unconventional choices. These gifted individuals who hail from two diverse backgrounds and different disciplines have excelled in their way. They are united by a desire to achieve success, an openness to new experiences, and an appreciation for quality, which is in perfect harmony with our values. My Choice My Voice initiative with both these gifted women is designed to connect with the contemporary Indian woman and tell them that no matter what, Aukera will always stand tall to celebrate and cheer for every choice they make.”

The collaboration with Taapsee and Sania is consistent with Aukera’s overarching objective of uniting with women who persist in challenging the limits of possibility, rejecting compromises, and making clearly defined choices. The initiative is a testament to the powerful performances and fierce delivery of both women in their respective fields of work. Tapsee and Sania will be the sought-after faces of the platform this year, embodying Aukera’s ethos of defying limits and making choices.

The partnership will see Taapsee and Sania lending their voices to the brand through exclusive appearances, digital engagements, and curated storytelling that highlights the spirit of choice and empowerment.

Taapsee Pannu, speaking about the platform said, “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today. Every role I have taken, and every project I have said no to, has all been a step towards becoming the actor and the woman I want to be. Making a choice is about owning your journey and walking a path that feels authentically yours.”

“Choosing me has always been about determination and resilience. From choosing Tennis as my passion to pushing past obstacles on and off the court, my choices have defined my journey. It’s about believing in yourself even when others don’t, and standing firm on what you know is right for you. That’s how I have shaped my identity, not just as an athlete but as a woman”, Sania Mirza added.

My Choice My Voice is a testament to Aukera’s vision of starting meaningful conversations that inspire and uplift while positioning the brand as more than just fine jewelry, a movement that champions the power of choice and self-expression.