Category Archives: Business

Cool Off This Summer with Kwality Wall’s Global Brand Twister, Now in India

Bengaluru, 27 March 2025: With a legacy of spreading happiness for over 100 years, known for iconic ice creams and frozen desserts, Kwality Wall’s is thrilled to announce the launch of its new Twister brand in India. Popular for its unique three-layered stick design, Twister promises the ultimate twist in refreshment, tantalizing taste buds with every bite.

Twister, an iconic brand from Unilever’s portfolio, continues to be a favourite summer refresher in over 25 countries. Recognizing the need for a refreshing treat during hot summer hours among Indians, Kwality Wall’s is introducing the new Twister in two exciting variants. Twister Mango – swirls of mango and creamy vanilla wrapped around a tangy strawberry core and Twister Pineapple – swirls of creamy pineapple and sour lemon wrapped around a tangy strawberry core.

Twister is targeted at young Indians who are looking for a refresher with a difference! It is made with real fruit juice and three layers of zing; this fun stick offers a burst of flavors in every bite. Its unique shape is designed to delight young consumers with less than 65 calories per serving.

Adding to the enjoyment of the summer season, Kwality Wall’s is releasing a first-of-its-kind promotion in India, wherein consumers will get a chance to win from ‘30 Lakh Free Ice Candies’. This exciting offer can be redeemed at more than 1 lakh stores across India.

Kwality Wall’s has also recently launched a new multi-media campaign for Twister – bringing to life a refreshing Twister World for this summer. In addition, a fun and eye-catching consumer promotional film will be launched to excite consumers about the offer.

Toloy Tanridagli, Head of Ice Cream Business, HUL, said, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 bn Euros** and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”

Cybersecurity Expert Bruce Schneier Joins FireCompass to Drive AI-Powered Security Testing

National 27th March – FireCompass, a leader in AI-powered Penetration Testing, Continuous Automated Red Teaming (CART), and NextGen Attack Surface Management (ASM), is thrilled to announce that Bruce Schneier, an internationally renowned security technologist, has joined the company as an Advisor. His vast security expertise will be pivotal in helping FireCompass drive innovation and scale its USPTO-patented CART technology to help empower organizations in India and beyond to stay ahead of attackers.

Often referred to as a “security guru” by The Economist, Schneier is one of the most prominent figures in the cybersecurity world. He is the author of 14 books, including the New York Times bestseller A Hacker’s Mind, as well as hundreds of essays and academic papers that have significantly impacted the industry. His widely-read blog, Schneier on Security, and newsletter, Crypto-Gram, influence over 250,000 professionals worldwide. Schneier also serves as a Fellow at Harvard’s Berkman Klein Center for Internet & Society and a Lecturer in Public Policy at the Harvard Kennedy School.

“Bruce Schneier is a true visionary in the cybersecurity world,” said Bikash Barai, CEO and Co-Founder of FireCompass. We’re excited to have Bruce on board as we redefine how organizations, especially in India, think about offensive security. With his insights, we aim to revolutionize proactive cybersecurity, empowering businesses to stay one step ahead using our AI-powered Pen Testing & Red Teaming platform.”

“FireCompass is tackling one of cybersecurity’s most significant challenges helping defenders match the speed and persistence of attackers in an ever-evolving landscape,” said Bruce Schneier. “Their AI-powered approach to automating multi-stage attacks and penetration testing is a game-changer. In particular, Agent AI provides a promising solution to an otherwise challenging problem. I am excited to work with FireCompass and support Indian organizations as they work to stay ahead of emerging threats.”

The average Time to Exploit (TTE) of a new CVE has dropped to just 3 days. With the National Vulnerability Database tracking over 253,000 vulnerabilities and new threats emerging daily, security teams are overwhelmed — both by the volume and by the challenge of identifying which vulnerabilities are most likely to be exploited. FireCompass helps cut through the noise with its risk-based vulnerability prioritization system. Using attack trees, pen tests, and red team playbooks, FireCompass identifies which vulnerabilities are most exploitable, reducing alert fatigue and helping organizations focus on the most pressing threats.

Ankit Shukla Appointed VP-Business at ZYOD to Drive Fashion Manufacturing Innovation

New Delhi, India, March 27: ZYOD, a leading tech-enabled B2B apparel manufacturing company, is pleased to announce the appointment of Ankit Shukla as the Vice-president of Business. With a deep understanding of market dynamics and strategic expansion, Ankit has successfully led business transformations, championing innovation and adaptability in every role he undertakes. His leadership will strengthen ZYOD’s presence in fashion manufacturing while ensuring exceptional value for partners and consumers.

Ankit brings over 20 years of diverse industry experience in business growth to his new role at ZYOD. As Vice President of Business, he will lead global expansion efforts and drive innovation within the B2B fashion ecosystem. His focus will include strategic market expansion, revenue growth, supply chain optimization, and the seamless integration of advanced technologies to enhance operational efficiency.

Expressing his vision for the role Ankit Shukla said, “I am excited to join the talented team at ZYOD and contribute to its mission of innovation and disruption in the fashion industry. My focus will be on strengthening ZYOD’s position as a global leader in agile fashion manufacturing, leveraging AI and automation to enhance speed, scalability, and sustainability in fashion sourcing. Together, we aim to meet the evolving demands of the market and drive transformative growth for brands worldwide.”

Ankit Jaipuria, Co-Founder, ZYOD said, “Ankit’s expertise and strategic acumen in apparel manufacturing will be invaluable as we drive ZYOD’s growth forward. His leadership will play a crucial role in strengthening industry alliances, expanding our global presence, and reinforcing our position as a leader in the fashion manufacturing space.”

RAH Infotech Welcomes Jitendra Khadke as Senior Vice President

NEW DELHI, India – March 27, 2025

RAH Infotech, India’s leading value-added distributor and provider of cybersecurity and IT solutions, is pleased to announce the appointment of Mr. Jitendra Khadke as Senior Vice President. With over 24 years of extensive experience in the IT distribution industry, Mr. Jitendra brings deep expertise in sales leadership, product management, and partner enablement, particularly in the Cybersecurity & Enterprise Software domain.

As Senior Vice President, Mr. Jitendra Khadke will play a pivotal role in spearheading RAH Infotech’s technological strategy, enhancing its product portfolio, and strengthening collaborations with partners and vendors (OEMs). His leadership will focus on driving innovation, optimizing go-to-market strategies, and ensuring the company continues to deliver best-in-class cybersecurity and IT solutions.

Commenting on his new role, Mr. Jitendra Khadke, newly appointed Senior Vice President at RAH Infotech stated: “I am thrilled to join RAH Infotech at this exciting juncture. The company has consistently demonstrated its leadership in IT distribution, and I look forward to leveraging my expertise to drive technology adoption, expand our portfolio, and create value for our partners and customers. Together, we will continue to strengthen our position as a trusted distributor and solution provider in the cybersecurity and enterprise software landscape.”

Mr. Jitendra’s appointment underscores RAH Infotech’s commitment to technological excellence and market leadership. Throughout his career, he has successfully led multiple initiatives, driving revenue growth and strengthening business relationships. His expertise spans sales leadership and strategy, where he has developed and executed strategic sales initiatives to expand market share and revenue across multiple product categories. In product management, he has handled a diverse IT product portfolio, ensuring effective product positioning and market success through collaboration with vendors, manufacturers, and internal teams. He has also played a crucial role in partner onboarding and enablement by leading programs that provide technical training, sales support, and strategic business planning to empower partners and accelerate business growth.

Additionally, his extensive experience in OEM collaboration has enabled him to act as a vital link between partners and OEMs, crafting tailored business solutions that align with market needs while ensuring vendor objectives are met. Furthermore, his strong relationship management skills have helped build and maintain key stakeholder relationships in the distribution and vendor ecosystems, ensuring alignment with market trends, product innovations, and sales strategies.

Mr. Ashok Kumar, Founder & Managing Director at RAH Infotech, welcomed Mr. Jitendra’s appointment, adding: “We are delighted to have Mr. Jitendra join our leadership team. His extensive experience and deep industry knowledge will be instrumental in enhancing our technology strategy and driving business growth. With his expertise, we are confident in our ability to scale new heights and deliver unparalleled value to our partners and customers.”

Arihant Capital Hosts Inaugural Bharat Connect Conference, Connecting 200+ Companies with Investors

26 March 2025 – India: Following the resounding success of its Investor Conference held last year, Arihant Capital Markets Ltd., kickstarted its much-anticipated Bharat Connect Conference – Rising Stars, a virtual gathering of industry leaders, experts, and investors from across the financial landscape. The two-day conference will see participation from more than 200 leading financial companies in India.

The conference started today virtually between 10 AM and 5 PM, offering opportunities for investors to connect with leaders from over 200 companies and gain in-depth insights into growth strategies, industry trends, and future prospects.

Commenting on the conference, Arpit Jain, Joint Managing Director, Arihant Capital Markets Ltd, said “At Arihant Capital, we are committed to bridging the gap between companies and investors by providing an interactive platform. We are working towards creating powerful dialogue, learning, and new opportunities for the investors. Bharat Connect Conference is designed to empower investors with firsthand access to market insights while also helping companies enhance their visibility among key stakeholders.”

Investor conferences hosted by Arihant Capital provide a wealth of insights and opportunities for a broad spectrum of market participants, including FIIs, mutual funds, insurance companies, banks, HNIs, family offices, and retail investors. The conference offers:

• Access to Key Information – Gain a deeper understanding of company fundamentals, growth strategies, and market dynamics.
• Enhanced Company Visibility – A valuable platform for both listed and unlisted companies to engage with potential investors.
• Diverse Market Cap Coverage – Insights into businesses across large-cap, mid-cap, and emerging sectors.

“Our virtual conferences have been instrumental in fostering meaningful discussions and unlocking investment opportunities. With this upcoming edition, we aim to continue building a strong, insightful, and inclusive platform where investors and companies can connect seamlessly to drive growth and innovation,” said Shruti Jain, CSO Arihant Capital.

India.com Experiences 191% Growth Amid Rising Popularity of Investigative Journalism

India.com, one of India’s leading digital news platforms, has emerged as the fastest-growing website among the top 50 English-language sites globally, with an exceptional 191.4% year-on-year growth in February 2025. This milestone solidifies India.com’s position as a trusted and engaging platform for audiences worldwide, driven by its commitment to delivering impactful and diverse news coverage.

According to the latest global rankings, India.com ranked 15th among the most-visited websites in February 2025, surpassing major international media platforms in growth rate. The platform’s comprehensive and dynamic reporting across key verticals—including Entertainment, IPL, Travel, Lifestyle, Education, Sports, and Auto—has significantly contributed to this remarkable surge in audience engagement.

Powering growth through Impactful Journalism

The surge in India.com’s readership is a direct result of its bold, insightful, and people-centric journalism. By breaking major stories, providing exclusive interviews, and offering in-depth analysis, India.com has consistently delivered content that resonates with millions.

From the Delhi Legislative Assembly Election, where the BJP secured a two-thirds majority, to the Bijapur clash that highlighted the challenges of insurgency in Chhattisgarh, India.com provided real-time updates and in-depth insights. The platform also extensively covered Prime Minister Modi’s U.S. visit, analyzing its impact on India-U.S. relations and trade policies. Economic developments were a key focus, with detailed reports on Union Budget 2025 and RBI’s interest rate decisions, offering readers a clear perspective on India’s financial trajectory. Additionally, India.com shed light on environmental concerns, such as the postponement of national winter games in Kashmir and coverage of the grand Kumbh Mela 2025, ensuring that readers stayed informed on issues shaping India’s present and future.

Arnav Mathur, Chief Digital Growth Officer, ZMCL expressed immense pride in the platform’s rapid rise and its unwavering commitment to journalistic integrity, stating, “Our team has consistently delivered deeply researched, data-driven, and people-centric stories across diverse beats—be it politics, economy, entertainment, or global affairs. We don’t just report the news; we provide context, analysis, and narratives that matter. This milestone reinforces our mission to keep pushing boundaries in digital reporting, ensuring our readers receive accurate, timely, and engaging content that shapes conversations and drives meaningful impact.”

Rajesh Sareen, Chief Revenue Officer, lauded India.com’s achievement, emphasizing the platform’s role in shaping the digital news landscape: “In an era of information overload, India.com stands out by providing credible, high-quality, and engaging content. This growth reinforces our vision to push the boundaries of digital reporting, making India.com a trusted destination for impactful stories that inform, inspire, and drive change.”

As India.com continues to scale new heights, its focus remains on expanding its reach, enhancing content personalization and fostering deeper audience engagement. With a vision to be the most preferred digital news destination, India.com is committed to maintaining the highest standards of journalism while adapting to the ever-evolving digital landscape.

Sekel Tech Rolls Out DPDP Consent-Driven Hyperlocal Marketing Console to Transform Real Estate Advertising

Mumbai, March 26th, 2025: Sekel Tech has launched an innovative hyperlocal marketing solution, specifically designed to empower real estate professionals with cutting-edge marketing tools. Aimed at addressing the evolving needs of the real estate sector, the solution combines advanced data analytics with automated marketing to enhance digital engagement and drive sales.

 The platform delivers real-time insights that enable real estate businesses to enhance their marketing efforts using digital strategies as homebuyers increasingly rely on smartphones to search for properties, compare prices, and assess amenities. Sekel Tech offers a comprehensive platform that combines data analytics with automated marketing to help developers, brokers, and agents stay ahead of the curve.

 To ensure the solutions enable businesses deliver unmatched precision and efficiency, Sekel has integrated AI-driven targeting with location-specific property listings and proximity-based benefits, allowing marketers establish meaningful connections with potential buyers at the most opportune moments. Further streamlining outreach, the platform offers multi-channel capabilities, including direct posting to Google My Business and the ability to manage paid ad campaigns across platforms such as Google, Facebook, and Instagram—all from a single, user-friendly dashboard.

 Rakesh Raghuvanshi, Founder and CEO of Sekel Tech, commented on the launch, saying, “Today’s real estate market is rapidly evolving, and digital engagement has become a critical aspect of business success. Our hyperlocal marketing solutions are designed to offer real estate professionals the ability to connect with potential buyers in a meaningful way, leveraging AI and automation to deliver personalised experiences while maintaining the human touch. We are committed to helping our clients navigate this transformation with confidence and efficiency.”

 A core feature of the new solution is its advanced automation, which ensures personalised buyer interactions powered by AI-driven insights. The use of geo-fencing and real-time data analytics, helps Sekel Tech’s platform ensure that property listings, pricing insights, and other critical information are delivered directly to prospective buyers. The platform offers the integration of Google Search, social media, WhatsApp, and SMS resulting in streamlined customer engagement, instant delivery of property related information, interactive maps, and organising virtual tours.

 Sekel’s real estate solution also features robust data security measures in compliance with the Digital Personal Data Protection (DPDP) Act. Sekel Tech has partnered with industry-leading data protection services to ensure that all consumer data is securely stored and processed. Advanced encryption technologies and stringent compliance protocols are integral to maintaining transparency and trust. As the real estate sector continues to embrace digital transformation, Sekel Tech is committed to leading the way by providing intelligent solutions that empower real estate marketers to optimise their strategies, nurture leads effectively, and close deals faster.

Fortune Foods and Blinkit Join Hands for Heartwarming Ramadan Ad Film on Unity

National – 26th, March 2025: Fortune Foods, India’s leading edible oil and food brand of AWL Agri Business Ltd (formerly known as Adani Wilmar Ltd.), one of India’s largest food and FMCG companies, in collaboration with Blinkit, a quick commerce company, has launched a heartwarming Ad film that captures the festive fervour of the Eid season. The campaign also highlights the convenience of purchasing Fortune products through Blinkit, ensuring a seamless shopping experience for its consumers.

Set in Hyderabad, the film captures the joy of Eid festivities and the spirit of sharing food. Ibrahim visits Taufiq Chacha, known for his legendary biryani, only to find that his memory is not what it used to be. Taufiq Chacha has even forgotten to prepare his iconic biryani. Determined to recreate the iconic dish, Ibrahim quickly orders Fortune Biryani Special Basmati rice via Blinkit and starts cooking. As the family gathers to eat, Taufiq Chacha suddenly recalls that the true spirit of Eid biryani lies in sharing it with others before enjoying it themselves. Overwhelmed, Ibrahim and Taufiq Chacha’s family order disposable boxes from Blinkit, pack the biryani, and prepare to share it with friends and family. The campaign concludes with a message from Blinkit – ‘Iss Eid, khushiyaan baante!’

Commenting on the Ad film, Jignesh Shah, Head – Media and Digital Marketing, AWL Agri Business Ltd, said, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”

Consumers can have Fortune products delivered instantly, ensuring they never have to compromise on their favourite meals. With just a tap on the Blinkit app, they can place their orders effortlessly.

The ad film is now live across digital and social media platforms and will be further extended to other mediums, maximizing its reach and engagement. Fortune Foods and Blinkit are inviting consumers to experience the future of grocery shopping—quick, hassle-free, and always reliable.

Antica Ceramica Debuts Exquisite Stone Wall Panels for Timeless Interior Style

Antica Ceramica, a leading name in the tile and surface industry, has unveiled its latest Stone Wall Panels, a collection that seamlessly merges craftsmanship with contemporary design. These panels are designed to elevate interior spaces, offering a blend of luxury, tradition, and modern innovation, making them a perfect choice for architects, interior designers, and decor enthusiasts.

The collection features four distinct designs, each crafted with precision to enhance walls with sophistication and depth. The CNC Carved Natural Stone Panel (Abstract Elegance) presents a stunning abstract design, meticulously carved into natural stone to create a striking focal point. This panel is ideal for lobbies and dining areas and offers complete customization in size and pattern, ensuring a bespoke touch that complements any décor. Whereas the CNC Carved Natural Stone Panel (Dynamic Waves) features a fluid, wave-like pattern, adding a sense of movement and dimension to walls. The high precision of CNC carving brings out every detail, making this panel a versatile choice that suits both modern and classic interiors.

For those who appreciate intricate textures, the Sandblasted Stone Wall Design (Textured Floral Masterpiece) is a perfect choice. This panel is crafted from premium-quality stone, featuring delicately carved floral patterns that are enhanced through a refined sandblasting process. A durable paint finish further accentuates the craftsmanship, making each panel unique and perfect for both residential and commercial settings.

Bringing traditional Indian artistry into contemporary spaces, the Thikri Work Wall Panel pays homage to Rajasthan’s iconic mirror inlay craft. This panel features small, precisely cut mirror pieces embedded in elaborate design patterns, forming a mesmerizing reflective mosaic. Fully customizable in size, it adds a majestic cultural charm to interiors, making it an exquisite addition to both traditional and modern decors.

Mr. Rahul Bhugra, Director of Antica Ceramica, emphasized the brand’s commitment to innovative design, stating, “With these exquisite Stone Wall Panels, we aim to provide decor lovers, architects, and interior designers with versatile, high-quality solutions that redefine interior spaces. This collection seamlessly blends heritage with contemporary innovation, ensuring each space tells a unique story of craftsmanship and elegance.”

The Stone Wall Panels collection is now available at Antica Ceramica showrooms and authorized dealers nationwide. As a brand that continues to push the boundaries of surface design, Antica Ceramica remains dedicated to offering solutions that harmonize aesthetics with functionality.

Trillionloans Secures IND BBB+ Rating, Setting the Stage for Continued Growth and Financial Success

National, 26 March 2025: Trillionloans Fintech Private Limited (TFPL), a fast-emerging digital lending platform, has been awarded an ‘IND BBB+’ credit rating with a Stable Outlook by India Ratings & Research (Ind-Ra). This achievement is a testament to Trillionloans’ robust governance, innovative technology-driven business model, and strong financial resilience.

Trillionloans’ mission is to democratize access to credit by offering financial solutions that cater to underserved businesses and individuals. With an expanding portfolio that includes merchant loans, MSME financing, revenue-based lending, consumer credit, and vehicle loans, the company is transforming lending by making it faster, more efficient, and accessible.

Since BharatPe’s acquisition of a 51% controlling stake in April 2023, Trillionloans has undergone a period of rapid expansion, with BharatPe increasing its stake to 62.2%. This investment has enabled Trillionloans to significantly scale its loan book, offering seamless and tech-driven credit solutions to merchants, SMEs, and consumers. The company has built a solid reputation in the digital lending ecosystem, leveraging cutting-edge technology, artificial intelligence-based credit assessment models, and a seamless loan disbursement process through API integrations.

One of TFPL’s key advantages is its ability to leverage BharatPe’s vast merchant ecosystem, which comprises over 18 million registered businesses. This synergy allows Trillionloans to provide customized loan offerings with minimal turnaround time, backed by an AI-driven risk assessment framework that ensures optimal credit quality and risk mitigation. This rating has also increased its ability to raise external debt and diversify its funding sources.

Nalin Negi, CEO, BharatPe Group said, “This ‘IND BBB+’ rating isn’t just a badge—it’s a launchpad for Trillionloans to revolutionize lending in India. It represents our prudent financial management and solid governance structure. With a technology-driven approach, Trillionloans is making credit more accessible to merchants, SMEs, and underserved communities. This milestone marks just the beginning of our ambitious journey to create a seamless, digital-first credit ecosystem. BharatPe remains committed to supporting Trillionloans in its expansion, ensuring a strong foundation for sustainable, long-term growth.”

Trillionloans’ strong financial position is backed by BharatPe’s continued capital infusion, which has amounted to INR 3,280 million since March 2023. This consistent support reflects BharatPe’s long-term commitment to strengthening Trillionloans’ market position and fueling its next phase of accelerated growth.

Sabyasachi Senapati, Executive Director, Trillionloans said, “At Trillionloans, we are focused on leveraging data-driven credit assessment tools and technology-driven risk management to provide affordable and accessible credit to businesses and individuals. With an ambitious goal to grow our asset book by more than 5x in the next three years, we are determined to expand our reach across diverse geographies and customer segments. By fostering strategic partnerships and leveraging the power of fintech innovation, we aim to make credit more seamless, inclusive, and impactful.”