Category Archives: Business

Oven Story Pizza Expands Presence in Uttar Pradesh with New Moradabad Store

1 March, 2025: Oven Story, from the house of Rebel Foods, the world’s largest Internet restaurant company, has announced the launch of its flagship store at Pili Kothi, Moradabad, UP. This is the third such flagship outlet after its launches in Patna and Anand last year.

Attributed to the city’s growing enthusiasm for new food missions, coupled with a growing appetite for pizza, Oven Story’s Moradabad outlet covers an area of 1,600 square feet, designed to provide an inviting dine-in experience, with takeaway and delivery services too built in. This launch marks a milestone for Oven Story, bringing its delicious and innovative pizza offerings to one of the fastest-growing markets in India.

Commenting on the launch of the outlet, Raghav Joshi, Co-Founder, Rebel Foods, stated, “We are delighted to open our third flagship store in Moradabad after Patna and Anand. Our vision is to create spaces where Indians come together to enjoy our unique topping pizzas and make Oven Story the go-to place for gatherings. This store marks further growth of our expansion plan, and we look forward to bringing Oven Story to over 200 stores across India soon.”

The Moradabad Oven Story store has many exciting offers, such as free garlic bread and a free cheese burst upgrade for dine-in customers. Staying true to its commitment of quality and freshness, customers of this outlet too will witness pizzas being served hot in a pan. With its commitment to growth strategy and aim to open over 200 stores over the next two years, Rebel Foods’ focus is sharp on Tier I & Tier II cities. The ambitious expansion plan reflects the firm’s dedication to making its delectable pizzas accessible to more consumers across India. With this launch, Oven Story also plans to bring an enhanced customer service experience with diverse topping options such as Dragonfire, Feta, Pesto, Veggie Fantasy and an extra burst of cheese.

Finolex and TVF Create Waves with a Clever and Impactful Ad Campaign

Pune, India – March 1, 2025 – Finolex Pipes & Fittings has joined forces with The Viral Fever (TVF) for an innovative brand integration campaign that seamlessly blends humour with storytelling, showcasing the durability and reliability of its products. This collaboration brings together beloved characters from TVF’s widely acclaimed series set in Phulera, delivering a refreshing mix of entertainment and brand messaging.

 The campaign launched with a light hearted reel featuring fan-favourite characters Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In this amusing clip, Binod proudly gives a “grand tour” of his dream home, where Finolex CPVC Pipes stand out as the trusted choice for long-lasting durability. The second reel, starring Chandan Roy as Vikas, continues the comedic tone, depicting a humorous encounter during Damaad Ji’s visit to his in-laws, subtly reinforcing the reliability of Finolex CPVC Pipes.

 Shared on TVF’s official Instagram and Facebook pages, the reels have already garnered enthusiastic engagement from viewers. Building on this success, Finolex is rolling out a total of seven engaging videos. The second installment premiered on 24th February 2025, with the third set to release on 28th February 2025, followed by additional episodes in the coming weeks.

 Renowned for its durability and dependability, Finolex Pipes & Fittings continues to uphold its legacy of excellence. “Partnering with TVF allows us to present our brand in an engaging, relatable manner,” said Sumit Bhatia, Vice President – Marketing and Communications at Finolex Pipes & Fittings. “The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”

 By seamlessly integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility while reinforcing Finolex as a trusted choice for plumbing solutions. These reels creatively showcase the superior quality and long-lasting performance of Finolex products, positioning them as reliable solutions for both household and agricultural applications.

 With TVF’s reputation as one of India’s most successful OTT content creators, this partnership offers an exceptional opportunity to connect with a broad audience and communicate the brand’s values in an engaging, memorable way.

Selling the Future: Landmark Shopping Complexes in Sonipat Lead the Real Estate Revolution

The historic city of Sonipat, Haryana’s fast-growing urban hub, is poised for a significant transformation in its retail landscape, driven by the far-reaching initiatives of the Haryana State Industrial and Infrastructure Development Corporation (HSIIDC).

Boasting a strategic location and seamless connectivity to the National Capital Region (NCR), Sonipat is evolving into a bustling commercial and residential hotspot. The development of new shopping complexes, including the iconic Khari Baoli Market, Bhagirath Palace, and Ganaur Market, is set to elevate the retail experience for consumers while boosting the region’s economic prospects.

A Visionary Leap

The HSIIDC’s ambitious proposals aim to create a harmonious blend of tradition and modernity. Among these, the Khari Baoli Market promises to echo the vitality of Delhi’s renowned spice market, offering an eclectic mix of wholesale goods and retail delights. Meanwhile, Bhagirath Palace, inspired by its namesake in Chandni Chowk, will serve as a haven for electronics and consumer goods, catering to the rising demand for quality products in the region.

Ganaur Market, on the other hand, is projected to become a hub for local artisans and vendors, providing them with a platform to showcase their offerings to a wider audience. Together, these developments are expected to enhance the shopping experience for residents and visitors, ensuring centralized access to a diverse range of products.

Transforming Buyer Experiences

The upcoming markets are designed to emphasize convenience, accessibility, and an enriched shopping ambiance. State-of-the-art infrastructure, ample parking spaces, and organized layouts are just some of the features aimed at ensuring a seamless experience for buyers. The integration of digital payment systems and smart retail solutions further aligns these complexes with modern consumer expectations.

For families and casual shoppers, these spaces will not only serve as shopping destinations but also offer recreational facilities, food courts, and entertainment zones, making them community-centric hubs.

Mr. Rahul Singla, Director of Mapsko Group said, “Sonipat is on the brink of a real estate revolution. The city’s evolving infrastructure, coupled with its strategic location near Delhi, makes it a hotbed for investors looking for substantial returns on investment. The burgeoning demand for quality residential and commercial properties in Sonipat is fueled by a combination of affordability, spacious layouts, and a better quality of life compared to the crowded metropolitan areas. With the rise of remote working models is encouraging more people to move away from traditional city centers. Every month, Sonipat is attracting not only locals but also people from Delhi and other metros who are looking for a peaceful yet connected place to settle. Sonipat’s emergence as a prime destination for real estate investment is attributed in large part to the city’s burgeoning plotted developments, which offer homebuyers spacious layouts and the opportunity to customize their dream homes. These plotted developments cater to the preferences of modern homebuyers, who prioritize both affordability and lifestyle quality. The well-planned plotted development in Sonipat is reshaping the real estate landscape, making the city the preferred choice for individuals seeking to invest in or settle down in a peaceful yet connected environment.”

Catalysing Regional Growth

The retail sector in Sonipat is poised for exponential growth, driven by these developments. The creation of these shopping complexes is expected to generate employment opportunities, attract investments, and boost local businesses. Moreover, these projects will enhance Sonipat’s appeal as a real estate destination, drawing attention from homebuyers and commercial developers alike.

The strategic placement of these complexes near major highways and residential areas ensures their role as pivotal landmarks in the city’s growth story. Their presence is likely to encourage further urbanization and improve the quality of life for residents.

Stimulating Real Estate Demand

The upcoming shopping complexes will not only influence the retail sector but also play a significant role in shaping Sonipat’s real estate dynamics. With enhanced commercial activity, the demand for residential properties in proximity to these markets is naturally expected to rise. Developers are likely to leverage this opportunity by introducing projects that cater to a range of buyer preferences, from affordable housing to premium apartments.

Evidently, Sonipat’s journey toward becoming a modern urban center is marked by the visionary initiatives of HSIIDC. The development of shopping complexes like Khari Baoli Market, Bhagirath Palace, and Ganaur Market is a testament to the city’s potential as a retail and real estate powerhouse. These projects not only promise to elevate the shopping experience but also contribute significantly to the region’s economic and infrastructural growth.

Royal Enfield Expands Reach with New Spares Warehouse in Western India

Pune (India)|February 28, 2025: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has inaugurated a new warehouse in Bhiwandi (Thane) to ensure faster availability of genuine parts and enhance service efficiency across western and central India. The strategically located facility will significantly reduce transit time for Spare parts, Oil and Lubes for Royal Enfield’s customers in Maharashtra, Gujarat, Madhya Pradesh and Goa.

Spread across 50,000 square feet, the new warehouse will stock 3,500+ SKUs to efficiently cater to demand for genuine parts and Royal Enfield essentials from 310+ channel partners. The new facility, located at Bhiwandi, Thane is about 45-KM from the Mumbai Airport and streamlines logistics and reduces aftersales service TAT to the RE network in the region.

Speaking at the inauguration of the new parts warehouse, Yadvinder Singh Guleria, Chief Commercial Officer – Royal Enfield, said, “At Royal Enfield, we are dedicated to ensuring a seamless and hassle-free ownership experience for our customers. Our new warehouse in Bhiwandi is a key step toward enhancing service efficiency across Western and Central India. With the Western Ghats and Central India being popular riding destinations for the Royal Enfield community, faster access to Spare parts, Oil and Lubes will help riders enjoy uninterrupted journeys with greater confidence and ease.”

Reinforcing its commitment to sustainability, Royal Enfield has integrated eco-friendly practices at the warehouse, including, a digitised system to minimise paper usage, skylights and motion-sensor lights to optimize energy consumption, natural ventilation systems with louvers and ridge monitors, rainwater harvesting for zero rainwater discharge.

This new facility is part of Royal Enfield’s continuous efforts to enhance customer satisfaction while driving operational and environmental efficiency.

Ola Electric Maintains Top Spot in EV 2Ws, Selling 25,000 Units and Capturing 28percentage Market Share

Bengaluru, February 28, 2025: Ola Electric, India’s largest pure-play EV company, today announced its sales for the month of February 2025. Backed by a strong S1 portfolio and sales-and-service network of 4,000 stores across the country, the company sold more than 25,000 units in February with a market share of over 28%, cementing its market leadership in the EV 2W segment.

Spokesperson, Ola Electric Mobility Limited, said, “We have successfully maintained a strong sales momentum & leadership position through the month of February. Owing to our wide scooter portfolio across mass and premium segments and our network of 4,000 stores across India, we are now witnessing a strong uptick in demand beyond urban cities from Tier 3 & 4 towns. With our Roadster X deliveries scheduled next month, we are confident of further accelerating the EV adoption across the 2W category in India.”

The company recently announced the renegotiation of its contracts with its vehicle registration agencies, a move that temporarily affected registration numbers on the VAHAN portal during February 2025. The negotiations aim to reduce costs and streamline the registration process.

Celebrating Indian Weddings: MMTC-PAMP Launches Film Series to Redefine Gifting Culture

Mumbai, February 28, 2025: MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today unveiled a new film series campaign titled ‘A Legacy of Gifting Tradition’ to redefine the gifting culture at Indian weddings. A brand renowned for purity and craftsmanship of its gold and silver products, MMTC-PAMP launched the unique and heartfelt four-part wedding film series that transcends conventional gifting.

The innovative campaign comprises a series of wedding stories from different regions of India, highlighting traditional customs and cultural nuances while showcasing MMTC-PAMP’s curated range of gifting products. The films presents unforgettable moments of gifting, where precious assets are passed on from one generation to the next, creating legacies and memorable experiences for both the giver and the receiver.

Speaking on the occasion, Mr Vikas Singh, Managing Director & CEO of MMTC-PAMP remarked, “MMTC-PAMP’s bouquet of purest 24k 99.99%+ gold and silver offerings mirrors the values, customs and traditions of the Indian culture. Since inception, it has been our unswerving commitment and promise to offer only the purest of products to our customers. Over the years, India’s relationship with Gold has only become stronger, especially during festive and wedding seasons. At MMTC-PAMP, it has been our constant endeavour to craft unparalleled products that serve as exquisite, tangible and appreciating gifts during auspicious occasions.”

The aim of these films is to transform the gifting culture around weddings. Instead of the common practice of cash gifts, MMTC-PAMP offers purest 24k 99.99%+ gold and silver products that hold long-term value, beauty, and sentiment, positioning them as ideal choices for those seeking to gift something truly unique and valuable. Through this campaign, MMTC-PAMP will highlight the importance of legacy gifting – where every gift is more than just a material offering; it becomes an asset to cherish and pass down for generations.

Mr Kashish Vasishta, Deputy General Manager – Marketing & Ecommerce at MMTC-PAMP said, “In today’s modern world, where gifting options are aplenty, cash gifts and generic presents are common. MMTC-PAMP aims to change that narrative by offering products that stand out as meaningful, valuable, and long-lasting. Our gold and silver bars, coins, and other precious products are meticulously crafted to be cherished and passed down through generations.”

For each region, the film series feature four different gold and silver product offerings from the house of MMTC-PAMP. Ram Lalla Gold & Silver Bars, which represent a meaningful and cherished way to carry forward the divine blessings of Lord Ram. The Lakshmi Shankh, a highly revered and symbolic item that can be passed down as a legacy piece within the family. Lotus Gold Bar, a fine representation of elegance and significance, perfect for gifting to mark a monumental moment in life and the Lakshmi Ganesh Coin, which is both auspicious and valuable, offering the bride an everlasting reminder of her friends’ love and the blessings she carries into her married life.

Max Estates and Chef Ritu Dalmia Introduce EatWell by Diva, Redefining India’s Diverse Culinary Landscape

Delhi, 27 February 2025 – Max Estates Limited (Max Estates), known for its visionary approach in enhancing quality of life through its WorkWell and LiveWell experiences, unveils a new culinary chapter with the launch of EatWell by Diva in the capital city of Delhi. Chef Ritu Dalmia, the founder of this vibrant new dining destination, offers a thoughtful blend of India’s diverse food traditions with the modern pace of city life, all while reflecting Max Estates’ core ethoses.

EatWell by Diva is more than just a restaurant – it’s an experience where food, fun, and fellowship come together. Rooted in a philosophy of nourishing both body and soul, EatWell offers a thoughtfully curated menu featuring classic Indian favorites from across the country, as well as lighter, balanced, and hearty options.

Chef Ritu Dalmia, celebrated for her innovative and soulful approach to cuisine, brings her passion for creating memorable food experiences to EatWell by Diva. Commenting on this exciting new venture, Chef Dalmia said “Our vision with EatWell is simple: to create a space where food brings people together, evoking the stories, nostalgia, and emotions that come with sharing a meal. Whether you’re grabbing a quick bite or sitting down for a leisurely experience, EatWell offers something for everyone, crafted with care and authenticity.”

Max Estates continues its legacy of designing spaces that foster well-being and a sense of community. EatWell aligns with this vision, offering a welcoming space that encourages connection over food. The space is designed to be warm and inviting, perfect for individuals, families, or groups to pause from their busy routines and enjoy the simple pleasures of food and togetherness.

Sahil Vachani, Vice Chairman & MD, Max Estates states, “With EatWell by Diva, we wanted to create an experience that aligns with our broader philosophy of living and working well. By partnering with Chef Ritu Dalmia, we’re bringing the joy of food to the forefront, offering a space that invites people to slow down, enjoy good food, and connect with others.”

The menu at EatWell is as diverse as India’s culinary landscape. Featuring dishes that bring together the best of regional flavors, the offerings include a range of options for every palate, from comforting classics to fresh healthy choices. The hero of course are dishes that truly embody the EatWell ethos like the Quinoa Bhel, Govindbhog Khichdi or the Tiffin of the day that changes based on the seasons pick of ingredients. The food is cooked using old practices that are not seen in many Indian homes anymore with pure ingredients like ghee and unadulterated spices. The beverages are also all freshly prepared, like cold press juices and smoothies with any added sugars along with Indian classics like chai and filter coffee.

The ambiance of EatWell by Diva echoes Max Estates’ commitment to sustainability and community well-being. The restaurant features modern, rustic design elements that make the space as delightful as the food it serves. With an emphasis on biodegradable packaging and sustainable sourcing, EatWell reflects Max Estates’ broader focus on responsible living.

Building on this vision, Max Estates intends to establish EatWell across all its developments, enriching communities with spaces that truly delight.

Little Elly Group of Preschools Sets Ambitious Goal to Double Its Network to 300 by 2028

Bangalore, February 28, 2025: Little Elly, a leading preschool chain in the country plans to double its network to 300 preschools across India over the next three years. Little Elly currently has over 150 preschools across 17 cities in India and international locations in Dubai and Seattle.

Founded in 2004, Little Elly has over 9,000 preschoolers that pass out each year. By combining multiple educational methodologies under its unique “H.A.P.P.Y Curriculum” – such as Montessori, Waldorf, Gardner’s Multiple Intelligences, and Bloom’s Taxonomy – Little Elly offers a comprehensive and dynamic learning experience that evolves with the changing needs of today’s children. Each of these methodologies is blended in a way that supports not just academic growth, but also emotional and social development. The group also offers Elly Childcare, a corporate creche service providing childcare facilities to employees of leading companies.

Commenting on the expansion, Preeti Bhandary, Co-Founder and Director, Little Elly, said, “The growing awareness among modern parents about the importance of holistic early childhood education is influencing our expansion decisions. This shift is not just seen in metropolitan areas but is also growing in tier 2 and tier 3 cities, where demand for high-quality early education is increasing. This strategic expansion plan reinforces Little Elly’s commitment to providing quality education and nurturing young minds. Recognizing the immense potential in early childhood education, Little Elly aims to strategically position itself to cater to the educational needs of a broader demographic. Our commitment remains steadfast in providing a nurturing and enriching environment where every child can flourish and reach their full potential.”

“Building on our strong presence in the South, we are focusing on penetrating further in Southern India as well as increasing our footprint in the Maharashtra region and expanding to other tier 2 cities in the country. Currently operating in 17 cities, Little Elly aims to expand its footprint to nearly 40 cities nationwide by the end of 2027. Our expansion will be driven entirely through the franchise model, empowering local entrepreneurs to become part of the Little Elly team. However, we are open to securing external capital to acquire regional players and build our presence in select geographies. As we continue to expand, we remain dedicated to continual innovation to deliver the finest educational experience,” said Amit Tiwari, CEO, Little Elly.

Little Elly is currently present in Bangalore, Bagalkot, Hassan, Hubli, Mangalore, Mysore, Shimoga, Vijayapura, Chennai, Coimbatore, Hosur, Madurai, Hyderabad, Tirupati, Mumbai and Pune. Going forward, Little Elly aims to consolidate its presence in existing cities and is exploring to enter newer cities such as Secunderabad, Vizag, Rajahmundry, Cochin, Trivandrum, Calicut, Tumkur, Dharwad, Belgaum, Raichur, Nashik amongst other tier 2 and tier 3 cities.

New Partnership: Anupam Rasayan and Elementium Materials Inc. to Develop Advanced Solvent for EV Batteries

Surat/Mumbai, February 28, 2025: Anupam Rasayan India Ltd., a leading provider of custom synthesis and specialty chemicals, has signed a Letter of Intent (LOI) with Elementium Materials Inc., a U.S.-based Battery Electrolyte Company, for the supply of chemicals in an advanced electrolyte critical for electric vehicle (EV) batteries. Anupam Rasayan will leverage its cutting-edge research and development expertise in Chemical production to create this high-demand, essential product, with supply expected to commence from end of FY26. Upon successful product development, the companies will negotiate a supply agreement for 5 years with cumulative sales ranging between $350 to $450 mn. Initial quantities can be supplied through existing manufacturing facilities, while to achieve its full potential, the company would be required to set up a new plant.

Speaking about the signed LOI, Anand Desai, Managing Director of Anupam Rasayan, said:

“This LOI with Elementium Materials aligns with our strategy to foray into battery chemicals and directly work with OEMs. This product will play a crucial role in enabling our customer to achieve its mission of manufacturing low-cost and high-performance EV batteries. By significantly enhancing battery performance, it will improve the power output of the vehicle, leading to a superior driving experience with enhanced safety. Furthermore, this partnership is poised to drive substantial revenue growth and profitability, establishing our presence in the battery chemicals market. By integrating our expertise in chemical production with the vision for affordable clean energy, we are addressing the cost and performance barriers associated with EV adoption while contributing to a more sustainable planet.”

Speaking about the signed LOI, Dr. Matthew Dawson, CEO of Elementium Materials, said:

“This Letter of Intent with Anupam Rasayan is a key step in Elementium’s strategy to build a diversified and resilient global supply chain. Working with world-leading chemical suppliers like Anupam Rasayan enables us to rapidly scale production of our next-generation electrolyte platform, driving the future of ultra-high performance batteries and sustainable energy solutions.”

YES BANK Bollywood Music Project 2025: Gurugram Showcase Thrills 50,000 Music Lovers

India, 28th February 2025 – Gurugram witnessed an unprecedented musical extravaganza as YES BANK Bollywood Music Project 2025 delivered two consecutive nights of extraordinary entertainment, bringing together India’s most celebrated musical talents on a world-class stage. The festival set new benchmarks for live music events in the country, attracting fifty thousand enthusiastic fans over two days for its maiden edition in the city.

The fifth edition of Asia’s biggest Bollywood music festival featured a meticulously curated dual-stage format, allowing seamless transitions between mainstream Bollywood blockbusters and cutting-edge experimental genres, ensuring continuous entertainment throughout the event.

The festival kicked off with a spectacular showcase of versatile musical talent. Neha Kakkar captivated the audience with her chart-topping hits, while Sona Mohapatra delivered a powerful performance blending folk and contemporary styles. Legendary Daler Mehndi’s high-energy set transformed the venue into a bhangra paradise, complemented by compelling performances from Badal Khosla, Raghu, Tanishka Bahl, Basant Kur and Divya Kumar. The sophisticated production design featuring synchronized LED displays and immersive lighting created an otherworldly atmosphere that perfectly complemented each artist’s unique performance style.

The festival’s momentum accelerated on the second day with rap superstar Badshah delivering an electrifying performance that sent waves of excitement through the massive crowd. Punjabi sensation Gippy Grewal brought his signature style to the stage, while vocal powerhouses Asees Kaur and Hargun Kaur showcased remarkable range and depth. The evening continued with memorable sets from the all-female ensemble Oh Womaniya, Josh Brar, Dhvani Bhanushali and underground favorite Pho. The evening culminated in a spectacular display of pyrotechnics and visual effects that illuminated the Gurugram skyline, creating a fitting finale to a landmark event.

YES BANK BMP 2025 raised the bar for production standards with state-of-the-art sound engineering, monumental LED installations, and precisely choreographed lighting sequences. The festival grounds were transformed into an immersive environment with themed experience zones, gourmet food courts, and interactive brand activations that complemented the musical programming.