Category Archives: Business

Black Friday Sales Volumes Up 17% over last year: Unicommerce

3rd December 2024, Mumbai: Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, record a 17% jump in order volumes in this year’s Black Friday sales (27th Nov. – 30th Nov 2024) over last year’s equivalent sales (22nd Nov. – 25th Nov ‘2023). The gross merchandise value (GMV) also grew by over 24% during the same period.

Some of the categories that saw an increase in order volumes included beauty, wellness & personal care products with over 34% growth as compared to that during last year’s sales. Products that were most in demand during this period were perfumes, deodorants and makeup items. Fashion & accessories recorded an over 20% YoY increase in e-commerce order volumes this season, with kids apparel, travel accessories and toys & baby products taking the limelight.

FMCG & agricultural products also witnessed over 34% YoY increase in order volumes pointing to high demand for plant nutrition items and healthy eatables. The health & pharma category recorded over 50% growth in order volumes, with health devices, nutraceuticals & supplements being the category highlights

The home decor segment, which has emerged as a mainstream category across e-commerce over the last few years, saw over 40% YoY growth in order volumes during the sale. This was led by decorative items and furnishing products.

Both brand websites and marketplaces recorded similar growth during the Black Friday sale this year. Brands recorded an uptick of over 17% in order volumes compared to last year whereas marketplaces observed over 18% growth during the same period.

Another interesting aspect of this year’s Black Friday sale event was the rise of average order value. Wearables saw a growth in AoV by over 200% during this period. Other items and categories that witnessed higher AoV growth included computers & laptops and fashion & accessories with over 25% increase in AoV for each category. Other segments including home furniture and home furnishing items also saw higher AoV of over 24% and 28% respectively during the Black Friday sale this year as compared to the last year.

The Black Friday sale has become an important part of India’s yearly cycle of e-commerce sale events and consumers actively wait for exclusive discounts offered by brands and e-commerce platforms during this period. Unicommerce analysed over 10 million order items processed through its platforms during the sale period of both the years to analyse the numbers.

“Every year, Black Friday sales act as a good closure to the year’s e-commerce sale events. As we continue to see rising consumer demand, these insights provide a broad picture of the evolving e-commerce industry in India”, said Kapil Makhija, MD & CEO of Unicommerce.

With a 930 Mn+ annual transaction run rate, 3550+ clients, 8800+ client warehouses and 3150+ client stores, Unicommerce works with India’s marquee brands, leading marketplaces, and logistics service providers to technologically enable end-to-end management of their e-commerce operations. Beyond India, Unicommerce also serves clients in the Middle East & Southeast Asia.

Mother Dairy Signs up as Exclusive Distribution Partner of Bharat Organics

Mumbai, 3rd December, 2024: Mother Dairy, India’s leading diversified food company and a wholly owned subsidiary of the National Dairy Development Board (NDDB), has signed up with “Bharat Organics” as the exclusive distribution partners for their range of organic staples to the Delhi NCR market.

Under the initiative Mother Dairy will ensure distribution of packed and certified brand ‘Bharat Organics’ produce for consumers across NCR through its network of booths across the region. The collaboration marks the launch of ‘Bharat Organics Atta’ and ‘Bharat Organics Sweetener (Jaggery)’ in the NCR market. The ‘Bharat Organics Atta’ is made from 100% certified organic grains, ensuring exceptional purity, freshness, and a naturally wholesome flavour. Complementing this, the ‘Bharat Organics Sweetener (Jaggery)’ is a healthier, natural alternative to conventional sugars, catering to the growing demand for sustainable and nutritious food options.

Speaking on the occasion, Mr. Manish Bandlish, Managing Director, Mother Dairy, said: “With this partnership, Mother Dairy aims to build a healthier and more sustainable India. By combining NCOL’s expertise in organic farming with our extensive distribution network and deep consumer trust, we are uniquely positioned to bridge the gap between premium organic products and affordability. This launch reinforces our commitment to making high-quality, organic staples accessible to every consumer, empowering families to embrace healthier lifestyles.”

Mother Dairy has entered into an MOU with NCOL to distribute the ‘Bharat Organics’ brand across multiple channels and geographies. Aligning with its commitment to consumer well-being and quality, the Bharat Organics range will be made available at 300 Safal stores and around 10,000 general trade outlets in Delhi NCR, as well as through modern trade and e-commerce platforms. The collaboration marks a pivotal step in democratizing organic food access while meeting the growing demand for nutritious and sustainable food options.

Shri Vipul Mittal, Managing Director of NCOL, added “Atta is just the beginning. Our vision is to offer an entire basket of organic staples that cater to daily needs while ensuring fair returns for organic farmers. The Bharat Organics brand will stand as a symbol of trust, affordability, and quality for consumers.”

The ‘Bharat Organics’ range is built on a commitment to sustainability and quality. Each lot undergoes rigorous testing for over 245 pesticide residues, ensuring the highest levels of safety and authenticity, while supporting organic farming practices that promote environmental health and farmer welfare.

Business Leaders Highlight How Technology Has Permanently Transformed Business Travel, Says IWG’s Hybrid Horizons Report

03^rd December, 2024: The latest business leader research from International Workplace Group, the world’s largest provider of flexible workspace with brands including underlines the changing nature and frequency of business travel. The International Workplace Group report highlights how business executives are prioritising strategically important meetings for corporate spend, while routine meetings between global participants are taking place largely online using the available technology, amidst rising costs, environmental concerns and geopolitical uncertainty.

The study among more than 500 business leaders highlighted that the rapid development of digital infrastructure means functional meetings can now be held online. More than three quarters (77%) of business leaders say technology has enabled them to continue to conduct pure ‘business as usual’ meetings virtually to drive efficiency.

That’s not to say business travel has been made redundant by hybrid working. In fact, the majority (87%) of CEOs firmly believe that technology will never replace the value of strategically important face-to-face meetings, and business travel will invariably play a crucial role in strengthening relationships and when signing key commercial deals.

The rising cost of business travel

A third of business leaders cited escalating costs as an influential factor for their post-pandemic travel decisions. Research into the cost of business travel by Harris Williams found that airfares had risen by 38% when compared to pre-pandemic prices and hotel costs had risen by at least 82%. With an expectation of continued growth in 2025, 77% of CEOs noted that the ability to host meetings virtually enables them to reduce the number of business trips, allowing for a focus on crucial face-to-face meetings.

Geopolitical uncertainty

Looking at other macro trends, CEOs said that increasing geopolitical uncertainty had significantly impacted the nature of travel at their companies. One in five said that the current geopolitical climate has had a major impact on business travel, with changes in the global health landscape (19%) and visa regulations (19%) also influencing how they prioritise strategically important travel.

Environmental considerations

As companies look to reduce their environmental footprint, many are more considered in their approach to corporate travel. Three quarters (75%) of leaders said that the development of hybrid work and the adoption of online platforms has enabled them to reduce the number of environmentally unfriendly trips. For larger organisations facing greater scrutiny over their carbon emissions, corporate ESG reporting, and policies have led to leaders being more strategic with their travel plans.

Extending business trips to maximise efficiencies

Three quarters (75%) of corporate leaders said that business travel is now more efficient, and more than half (61%) say they tend to travel less but stay longer due to the availability of flexible workspaces enabling them to remain productive between meetings. A quarter (26%) now extend their travels to fit in additional meetings, reducing the need for short visits, whilst others (23%) have attended industry events or conferences to maximise their trips.

As leaders enjoy greater flexibility in their working patterns, 87% are spending the extra time to enjoy their destination and experience local culture. One quarter (24%) said they had actually combined a work trip with a holiday. In an encouraging move for the whole business, the benefits of travel and leisure are not exclusive to leaders – with 74% encouraging their employees to work from abroad to make the most of travelling, too.

Mark Dixon, International Workplace Group CEO stated: “Advancements in digital technology coupled with the rising cost of international travel, geopolitical uncertainty and environmental considerations mean the world of business travel has been transformed and we are unlikely to see a return to pre-pandemic levels.

“Executives are now prioritising travel for the most strategically important meetings such as major business deals or nurturing significant relationships with partners. For these types of occasions, technology can and will never replace the value of in-person transactions for the most valuable meetings.”

Adding to this perspective, Harsh Lambah, Country Manager – India, IWG, emphasized the role of hybrid working in optimizing business travel “Hybrid working has fundamentally transformed how businesses approach travel. At IWG, our extensive network of flexible workspaces across India and globally enables leaders and employees to remain productive, no matter where they are. This flexibility allows organizations to prioritize critical face-to-face meetings while leveraging technology for routine operations. By adopting this approach, businesses not only enhance efficiency but also achieve significant cost savings and align with sustainability goals. The ability to work seamlessly from anywhere is redefining the way business travel is planned and executed in today’s dynamic landscape.”

Vespa and Aprilia Scooters offer year-end merriment with benefits up to INR 13,000 in December 2024

Pune, 03 December 2024: Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian auto giant, Piaggio Group, has announced a bevy of benefits for their eternally luxe and stylish Vespa, as well as the sporty and high-performance Aprilia scooters. From 3^rd December until 25^th December 2024, customers can book a scooter of their choice at any Vespa and Aprilia dealership near them and expect benefits upto INR 13,000.

Mr Ajay Raghuvanshi, EVP, 2-Wheeler Domestic Business, Piaggio Vehicles Pvt Ltd said, “We’re excited to spread some festive cheer with our customers through this exclusive offer. Whether you’re a Vespa enthusiast or an Aprilia aficionado, there’s never been a better time to own your dream ride.”

As 2024 comes to an end, customers should rush to their nearest Vespa and Aprilia dealership anywhere in India and avail of the best prices for high end scooters of choice.

Media Fusion LLC announces partnership with Heise Medien for CyberSec India Expo 2025

Mumbai, India, 3rd December 2024 – India ranks among the fastest growing global economic markets worldwide, with cyber security becoming increasingly important. To address this development, Media Fusion LLC – a Dubai and India-based tradeshow organiser – and heise medien have entered into a partnership for the “CyberSec India Expo” today. The exhibition and conference is scheduled to take place in Mumbai on 11th and 12th June 2025, aiming to attract more than 5,000 trade visitors with 150+ exhibitorsand to establish itself as the leading IT security event in the APAC region.

“With secIT by heise, we have established an extremely successful and steadily growing conference-exhibition in the GSA region. We will bring our experience and connections with IT security providers and IT security professionals to the partnership with Media Fusion,” explains Jörg Mühle, Member of Management Board, heise medien. “The focus will be on supporting exhibitor acquisition and targeted communication with potential participants.”

Taher Patrawala, Managing Director at Media Fusion LLC, adds, “India’s growth in technology and digital transformation is truly remarkable. The cybersecurity market is a prime example—it has grown from $1.98 billion in 2019 to $6 billion in 2023, with a phenomenal CAGR of over 30%. Reports (Data Security Council of India) suggests that by 2028, India is projected to contribute 5% of the global cybersecurity market, cementing its role as a key player on the global stage. For us at Media Fusion, expanding to Mumbai in 2023 was a natural step and the partnership with heise medien has only gone on to strengthen our presence here.”

At this early stage of CyberSec India Expo, Forcepoint has already signed on as the Gold Sponsor, and there is more interest for the show from several Indian and international companies. Their commitment highlights the strong momentum the show has already gained and the waves it is making amongst the cybersecurity community.

Onsitego Partners with Adishwar to Offer Extended Warranty and Damage Protection Plans Across Karnataka

Bengaluru, 3rd December 2024: Onsitego, India’s 1 device care provider, is pleased to announce a strategic partnership with Adishwar, a prominent electronics retail chain with over 70 stores across Karnataka. The partnership aims to bring comprehensive protection plans including extended warranty and damage protection plans to the customers purchasing consumer electronics across all brands from Adishwar.

With these offerings, the two companies are set to enhance the device ownership experience of their customers covering a wide array of products, from smartphones and TV to large and small home appliances.

Gaurav Agarwal, Chief Revenue Officer, Onsitego, expressed his enthusiasm, saying, “Our partnership with Adishwar represents a significant step forward in our mission to make device protection accessible to a broader audience. We aim to provide the best customer service experience to the loyal customer base of Adishwar across the country.”

Paras Jain MD, Adishwar, added, “We are excited to partner with Onsitego, a leader in device care, to offer extended warranty and damage protection plans to our customers. Devices have become complex over the past so many years and need experts to resolve any issues. Through these plans, we aim to uplift the after sales service experience of our customers and offer them complete peace of mind.”

The companies are working closely to roll out these protection plans across all Adishwar outlets in time for festival buying expected from the first week of October.

HDFC SKY Unveils New Youth Plan to Inspire the Next Generation to MakeMoneyMatter

Mumbai, December 3rd, 2024: HDFC SKY, one of India’s premier discount broking platforms is excited to announce the launch of its groundbreaking Youth Plan, specifically designed to empower the next generation and millennials. This unique initiative aims to equip young individuals with the essential tools, knowledge, opportunities, and resources necessary for navigating the financial markets with higher knowledge and conviction.

In response to this launch, Sandiip Bhardwaj, COO & CDO of HDFC Securities, remarked, “Our younger investors, especially those aged 18 to 25, represent a dynamic and transformative segment of India’s demographic landscape. While the appeal of online tips and the promise of instant success can be enticing, it is crucial for them to place their trust in reliable research.”

“Navigating the complexities of the stock market requires a comprehensive understanding of market trends, effective risk management, and various strategies. These competencies are best developed through education. Relying on tips can result in misinformed decisions and potentially significant financial setbacks. We strongly encourage our youth to leverage the research recommendations available on HDFC SKY and to enhance their financial knowledge and skills through our learning module, SKY Learn,” he emphasized.

The newly launched Youth Plan, designed for customers under the age of 25, offers an exceptional opportunity for young investors. With no brokerage or account maintenance charges across various segments including equity, derivatives, mutual funds, exchange traded funds, currency, and commodities, this plan enables young investors to engage in both delivery and intraday trading without incurring extra costs during its first year. Customers can unlock all the features of the Youth Plan for a nominal fee of just Rs. 499 per year.

In addition to the core offerings, users will benefit from exclusive guidance tailored specifically for the youth, provided by our in-house experts. This guidance will include a practical, actionable journey, featuring expert research recommendations to help young and new investors successfully navigate the markets.

As part of our SKY Learn initiative aimed at expanding financial knowledge and skills, HDFC SKY has released a large amount of informative content across formats which will engage with the youth. The content covers a diverse range of topics, including ETFs, MTFs, Derivatives, Stock SIPs, IPOs, Mutual Funds, and more. Additionally, users will benefit from exclusive webinars, instructional videos, valuable learning tools, and complimentary access to expert forums, all at no additional cost. HDFC SKY is committed to providing its users with the resources they need to expand their financial knowledge and confidence.

Why Commercial Real Estate Stands Out as a Top Secondary Investment for Maximizing ROI

By Abhishek Tharwani, Director of Tharwani Realty

Commercial property is an excellent alternative investment for those who seek more than just the potential return on investment. Compared to conventional investments in residential property or equities, commercial property offers a powerful combination of greater rental yields, stability, and long-term appreciation that makes it the perfect complement to any type of investment portfolio. This article goes into great depth on what makes commercial real estate so fantastic an investment for investors who look for ROI.

The reason to invest in commercial real estate is much greater returns in rental income. The returns from renting out a residential building tend to average at 3.5%, whereas that of an office space, retail stores, and an industrial warehouse tend to provide returns averaging 6-7% or more in specific locations. They hence provide a great source of steady and meaningful cash flow. In addition, commercial space leasing companies typically enter into longer leases of five to nine years or more. This will provide steady rental income and will also prevent the risk of having too many tenant turnovers.

Another very important factor that draws so many investors to commercial real estate is its appreciation potential. Prime commercial properties in cities that are going through high prosperity and are growing into major business centers will dramatically appreciate over time because of the increased demand for better offices and retail outlets. Appreciation potential in infrastructure-related improvements, new transit links, and emerging commercial areas continues to create long-term riches for investors. Another major plus is the lower possibility of default tenants in commercial properties than residential. Commercial tenants, as businesses, usually sign up into longer and more extensive leases, which makes less chances of defaulting tenants. That is why this investment suits investors who are interested in steady income flows.

Commercial real estate is a very effective investment; besides the income returns, investors also benefit from the following tax benefits. It saves the interest paid against loans, depreciation of properties, and maintenance and management charges. These reduce lower tax liabilities and increase profitability.

For investors who will like to test commercial real estate as an additional flow of investments, the 2025 new year opens bright prospects. Demand for better quality office space, retail developments, and industrial assets will be only at a higher stage as the economy continues to recover with companies expanding their footprints. Government policies in favor of urban development and infrastructure advancement such as metro expansions and smart city plans are expected to appreciate commercial real estate properties to a great deal. Even more encouraging is that the sector is to grow at 13.5% CAGR from 2023 to 2028. Much of this growth comes from strong demand for retail stores, office space, and warehouses. The Grade A office space absorption was more than 40 million square feet, and this is to increase further in 2025, primarily in Tier-II hubs and metro cities. The asset class is going to provide stability along with excellent returns for investors as REITs increase in popularity, and interest rates stabilize. This is also reflected in the 15% annual growth in sales during the holiday season 2024 that does show confidence in markets has been re-established. It will continue up to well into 2025 in order to get corporate business confidence and therefore to offer tremendous opportunities to buy outstanding real estate.

Apart from this, the market remains as an investment hotbed since there is a highly demanding market for it. On the demand side, the city and semi-urban areas have started to have a spiking demand of commercial space from e-commerce, rapid urbanization, and scaling of startups and small entrepreneurs. This also ensures continuous stable returns in well-planned strategic locations and commercial properties. For starters, commercial properties rank unrivaled in stability, profit-yield, and growth irrespective of the level of experience anyone may have in investment, or their level of acquaintance with the market. Should the right methodology and an understanding of the market factors be applied correctly, such an asset class can perhaps be a golden ingredient to a profitable plan.

IVCA GreenReturns Summit 2024: MDB Reforms–Millions to Trillions

New Delhi, 3rd December 2024: India’s apex industry body for alternative assets, the Indian Venture and Alternate Capital Association (IVCA), hosted the IVCA GreenReturns Summit in New Delhi.

Shri N.K Singh, Former Chairman of the 15th Finance Commission, and Former Member of Parliament, Government of India, was joined by Shalabh Tandon, South Asia Regional Head of Operations and Climate Change, IFC, for a fireside chat on significant MDB reforms.

Discussing the recognition of MDBs and de-risking capital, Shri N.K Singh said, “The blended capital and blended finance have an important role to play. Hybrid capital has come into play and has the issue of guarantee. For the first time, the MDBs have recognised a target, although I wish it was not so modest as $20 billion in terms of guarantees, as we were hoping it would be much more. I think the fact that MIGA has been brought in to have an interplay with the IFC is a very positive step. De-risking capital, which is the first loss guarantee, needs to be talked about more. The issue of how to de-risk and how to improve this sentiment to be able to harness private capital where the uncertainties are somewhat mitigated by actions of the MDBs, I think are laudable steps. ”

Establishing strategic frameworks for climate adaptation and resilience, IVCA GreenReturns Summit aims to increase the flow of commercial and impact capital. To form effective market frameworks, industries must attain economic viability by collaborating closely with policymakers and mobilising climate funding. A pivotal platform for encouraging interactions, IVCA GreenReturns Summit seeks to align climate finance with impactful investments and unlock opportunities for strategic partnerships by hosting meetings with a range of investors and policymakers.

About Shri NK Singh, President, Institute of Economic Growth; Co-Convener, G20 Expert Group on MDB Reforms; and Chairman, 15th Finance Commission of India

Shri NK Singh is a prominent Indian economist, academician, and policy interlocutor. He is currently the President of the Institute of Economic Growth, and Co-Convener of the G20 Independent Expert Group for the reforms of multilateral development banks. He was Chairman of the 15th Finance Commission and presided as Chairman of the Fiscal Responsibility and Budget Management Review Committee (FRBM). Shri Singh was a member of the Upper House of Parliament, the Rajya Sabha, from 2008 to 2014. He was Expenditure Secretary, Revenue Secretary, Member of the Planning Commission, and Secretary to the Prime Minister of India, besides holding other senior leadership roles. He is intermittently connected with a number of think tanks like the Columbia University’s Raj Centre for Indian Economic Policies, and is Member of the Ananta Aspen’s Board of Trustees; Senior Adviser to the Observer Research Foundation (ORF); and a Distinguished Fellow at the Centre for Social and Economic Progress (CSEP). Shri Singh is the author of several books like his autobiography, Portraits of Power: Half a Century of Being at Ringside, as well as Recalibrate: Changing Paradigms, The New Bihar, and Not by Reason Alone: The Politics of Change.

GeoSmart India 2024 Commences in Hyderabad with the Theme: Powering Digital Public Infrastructure Through Geospatial Knowledge

3 December, Hyderabad, December 2024 – GeoSmart India 2024, India’s premier geospatial technology conference, commenced today at the Hyderabad International Convention Centre (HICC).

With the forward-looking theme, Powering Digital Public Infrastructure Through Geospatial Knowledge, the four-day conference aims to explore how digitization, digitalization, and digital transformation are reshaping governance by integrating geospatial data with advanced technologies.

Inaugurating the event, Chief Guest Balo Raja, Hon’ble Minister for Urban Affairs, Land Management, and Civil Aviation, Government of Arunachal Pradesh, highlighted his vision for the state:
“As the Minister for Urban Affairs, Land Management, and Civil Aviation, our vision is to drive Arunachal Pradesh towards sustainable and inclusive growth. By prioritizing smart infrastructure, modernizing land administration, and enhancing air transport, we are building the foundation for a brighter future.”

“Through initiatives like the Arun Door Sanchar project and advancements in geospatial technology, we are bridging the digital divide and harnessing innovation to make real-time, informed decisions. Our commitment is to create accessible, environmentally conscious, and well-planned urban spaces while ensuring responsible resource management to unlock the state’s full potential.”

Science to Society

In his welcome address, Sanjay Kumar, Chief Executive Officer of Geospatial World, emphasized the vital role of space infrastructure in the digital ecosystem. He explained that Earth observation satellites, positioning satellites (GNSS), and communication satellites (Satcom) collectively bridge space and surface technologies.

“Every day, we integrate space and geospatial technologies into practical use. These technologies not only adapt to disruptions but are also drivers of innovation. Location is at the core of every Fourth Industrial Revolution (4IR) technology, as demonstrated by companies like Microsoft, Amazon, Apple, Google, and NVIDIA, alongside Indian enterprises such as Tata, Reliance, and L&T.”

Kumar echoed the sentiments of Prime Minister Narendra Modi, who, on the 75th anniversary of the United Nations, highlighted the country’s digital public infrastructure (DPI) as a transformative development. DPI enables the seamless integration of space-based data with various sectors, including defense, public safety, infrastructure, urban development, and transportation.

Kumar stated, “Science to Society. Ultimately, the science behind these technologies is translated into services for society.

Data as the New Oil
Dr. Pawan Goenka, Chairman of the Indian National Space Promotion and Authorisation Centre (IN-SPACe), elaborated on the complementary nature of space and geospatial technologies. He remarked, “Satellites provide critical data for navigation, power planning, disaster management, and communication. Geospatial technologies extract insights from this data, driving innovation across industries like logistics, defense, and agriculture. Together, they contribute significantly to our GDP and innovation ecosystem.”

He highlighted the transformative impact of India’s Space Policy and National Geospatial Policy, which have deregulated the industry, fostering private sector participation and innovation.

He said, “Today, over 250 startups in the space industry are leading innovation, with private investment exceeding $125 million last year. This shift toward privatization is pivotal for India’s ambitious space goals, including the Chandrayaan missions and beyond.”

Ethical Use of Data
Srikant Lenka, Chief Strategy Officer for Telangana’s IT E&C Ministry, underlined the state’s commitment to infrastructure development and capacity-building. He noted the importance of geospatial data in solving real-world problems, from urban planning to disaster management.

He said, “Our focus is on collecting, analyzing, and utilizing geospatial data in ethical and meaningful ways to drive impactful outcomes across sectors.”

Driving the Market
Nick Bolton, Chief Executive Officer of Ordnance Survey, UK, emphasized the importance of actionable insights over raw data. He outlined the value chain of geospatial technologies through processes like positioning, capturing, refining, distributing, and applying data.

Agendra Kumar, Managing Director of Esri India, acknowledged the growing prominence of geospatial technology in India’s Union Budget, which is unlocking new investment opportunities. He noted, “With urban areas contributing 70% of India’s GDP, empowering urban communities is critical for sustainable development.”

Boris Skopljak, Vice President of Trimble’s Geospatial Sector, lauded India as an innovation hub. He highlighted the role of digital technologies in addressing industry challenges related to complexity, labor shortages, productivity, and sustainability.

With the Indian geospatial industry projected to reach $12 billion by 2030, GeoSmart India 2024 serves as a testament to the sector’s critical role in shaping a sustainable and innovative future.