1, Aug 2024
Motorola Launches motorola edge 50 – the World’s Slimmest IP68 MIL-STD-810H Military Grade Certified Durable Smartphone

August 01, 2024 New Delhi,India : Motorola, a global leader in mobile technology and innovation today launched the motorola edge 50 in India. A smartphone which is full of life, full of art and engineered for effortless creative expression. The motorola edge 50 is the latest addition to Motorola’s premium category of edge smartphones and it comes with numerous disruptive features such as an MIL- 810H military grade durability and IP68 underwater protection which makes it the world’s slimmest IP68 MIL-810H miliary graded certified durable smartphone. It features the segment’s best moto AI powered camera with Sony sensor LYTIA 700C and also boasts a 6.7” 1.5K Super HD+, HDR 10+ pOLED curved display along with various other premium features.
The motorola edge 50 is thoughtfully crafted with a sense of harmony and it gives a comfortable in hand feel with symmetrical curves flowing through every element of its design. Starting from the soft, natural-feeling vegan leather and vegan suede finish to the exceptionally slender and lightweight body with a streamlined camera housing makes the smartphone feel premium and comfortable to hold. The design of the motorola edge 50 is as durable as it is elegant. Offering never before seen standards of durability with an IP68 rating, which means it can withstand dust, dirt, and sand, along with submersion in 1.5 meters of fresh water for up to 30 minutes. Additionally, Motorola is pushing the boundaries of smartphone technology with the edge 50 as it boasts latest military standards MIL-STD-810H for durability, which implies that the smartphone has passed 16 rigorous tests for durability and extreme environmental conditions and can withstand shocks, vibrations, accidental drops, extreme temperatures, high humidity, low altitude pressures and more, all while maintaining a sleek, perfectly balanced design. Even the display is protected against cracks and scratches with Corning® Gorilla® Glass 5, so users never have to worry about accidental damage to the phone.
The motorola edge 50 features the pro level Sony – LYTIA™ 700C Camera sensor with incredible AI features powered by motoAI and google photos AI. The 50MP main camera uses the Sony – LYTIA™ 700C sensor for ultrafast capture with low noise in dark environments and the Ultra Pixel sensor captures more light with larger 2.0µm pixels. Users get true-to-life images with more detail, richer colors, and subtle textures owed to motoAI which works in the background, instantly analyzing the photo and blending exposures. Motorola is introducing a new Auto Night Vision feature which allows the users to capture stunning low-light shots 15x faster than the previous generation. This is Motorola’s fastest Auto Night Vision ever, automatically detecting ambient lighting and adjusting the settings accordingly, so users can click photos in low light and never miss the perfect moment. Its 10MP telephoto camera captures subjects at a distance with incredible detail and users can see every scene clearly from 3x the distance with optical zoom, or use advanced hybrid zoom for 30x the distance. Optical Image Stabilization smooths out unwanted shakes and motoAI helps retain the details, achieving crisp and beautiful results even when zoomed all the way. The third sensor in the rear camera system of the edge 50 is a 13MP Ultra-Wide camera with Macro Vision. It expands the user’s view, allowing them to take stunning shots of landscapes with a 120º ultra-wide angle lens which can capture what the eyes see, fitting more of the scene in the frame than a standard lens. For extreme close ups, there’s built-in Macro Vision, which brings users 4x closer to the subject than a standard lens, so they can capture tiny details as close as 3 cm away from the camera. On the front, the motorola edge 50 flaunts a 32MP selfie camera which can shoot breathtaking videos in 4K resolution and deliver 4x better low-light sensitivity with Quad Pixel technology, which combines every four pixels into one for brilliant results.
Working behind the camera sensors, motoAI image processing analyzes multiple frames of a photo and blends exposures to create a true-to-life image. Unlike other methods, it works directly on the uncompressed image to preserve hidden details, richer colors, and subtle textures. And these motoAI enhancements apply to videos, too. For instance, when recording a video, Adaptive Stabilization will automatically adjust to the user’s movement, providing extreme stabilization when they need it. The edge 50 users can also opt for the Long Exposure feature to hit on moving water or light trails with a single tap—no professional equipment needed. Users can access amazing google photos editing and AI tools, including Magic Editor, Magic Eraser, Photo Unblur, and more to effortlessly enhance your photos and videos and bring memories to life. AI Magic Eraser removes unwanted background distractions in just a few taps. Users can reimagine their photos with Magic Editor using generative AI and can edit, hold and drag to reposition, or pinch to resize.
Apart from camera features, motoAI also bring couple of generative AI features such as style sync with AI generative theming, magic canvas with text to prompt image generation, and several other cutting-edge innovations.
The motorola edge 50 boasts an incredible 6.7” 1.5K Super HD curved pOLED display with 1600 nits peak brightness and nearly borderless bezels. . Users can enjoy clearer, more vibrant pictures with sharper details and less pixelation owed to Super HD (1220p) resolution, which delivers 13% better resolution than the previous generation and even watch HDR10+ movies, shows, and more in a billion shades of true-to-life color. The ultra-fast 120Hz refresh rate makes switching between apps, playing games, and scrolling through content incredibly smooth and fluid. Plus, the refresh rate adjusts automatically based on the type of content on the screen, and with a low latency 360Hz touch rate, users will experience far more responsiveness than a standard display. Its vivid pOLED HDR10+ display delivers infinite contrast of deeper blacks and over a billion colors with wide DCI-P3 color range standards. Moreover, high brightness mode automatically adjusts the display outdoors so it’s easier to see, capable of reaching peak brightness levels of up to 1600 nits. It also features stereo speakers with Dolby Atmos for an immersive multimedia experience. Users can listen to professional-level audio thanks to the Hi-Res certified sound system. With wider dynamic range and 3x more data rate, they won’t miss any details and just experience music as the artist intended, listening to Hi-Res audio on streaming apps, on both wired and wireless headphones or external speakers.
In terms of processing power, the motorola edge 50 is powered by a Snapdragon® 7 Gen 1 Accelerated Edition. It is built with superior 4nm technology that will deliver years of proven performance and users can unlock amazing AI-powered experiences, use pro-level photography features, watch smoother content, and enjoy outstanding power efficiency. While being future proofed for upcoming networks thanks to 5G and Wi-Fi 6E support. This high-performance device is backed up by a massive 5000mAh battery and 68W TurboPower™ charger so it fuels up fast. Plus it also comes with the segment leading 15W TurboPower™ wireless charging for a hassle-free charging time. There is also support for reverse power charging to charge other devices in the ecosystem.
With 256GB of built-in storage, users have tons of room for their favorite shows, movies, songs, apps, and games. Plus, RAM Boost temporarily turns available storage into virtual RAM whenever they need some extra speed, so they can open apps faster and switch back and forth with ease. Apps and information stay ready in the background with up to 8GB of RAM so everything runs smoothly. Furthermore, the motorola edge 50 uses advanced thermal components to regulate heat produced during high performance. With a large 4516mm chamber, it distributes heat more effectively to keep the CPU cooler, improving thermal performance by 70% compared to the previous generation edge device.
Speaking on the launch, Mr. T.M. Narasimhan, Managing Director, Motorola India said, “The motorola edge 50 addresses a significant need of smartphone consumers by being the perfect fusion of the bold durability focused design and a premium, ultra-sleek design. Being the world’s slimmest device with IP68 underwater protection and MIL-810H military grade certification for durability from the U.S Department of Defense, the phone does not compromise on any aspect by offering a stand-out camera, display and advanced motoAI experiences. We’re confident that the motorola edge 50 will deliver a revolutionary smartphone experience to our customers.”
With the launch of the motorola edge 50, comes the intuitive Hello UI with all Moto apps at one place and latest Android 14 with assured 2 OS upgrades and 3 years of security updates. Hello UI features include Smart connect, Moto Gestures, Moto Secure with Thinkshield, Family Spaces and Moto Unplugged. It also offers Moto Premium Care for after sale service benefits.
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- By Rabindra
1, Aug 2024
FPT to Boost Digital Transformation for World’s Leading Fan and Motor Manufacturer ebm-papst

August 01, 2024,Hanoi, Vietnam : Global IT firm FPT Software, a subsidiary of FPT Corporation (FPT), signed a Memorandum of Understanding with ebm-papst, a global manufacturer of fans and motors headquartered in Germany with 30 production sites worldwide. This partnership will see the two companies’ commitment to driving digital transformation and co-innovating to enhance industry standards.
Given the rising trend of integrating advanced technologies in the manufacturing sector, FPT Software will assist ebm-papst in enhancing operational efficiency, quality, and sustainability. The solutions to be applied include IoT and Digital Twins technologies, which create replicas of objects and conditions in the physical world for effective management, while gathering data to drive performance, conduct testing, and anticipate issues before they occur.
“FPT Software will help us fulfill our mission of delivering sustainable, intelligent, and innovative air and heating technology solutions to customers worldwide,” said ebm-papst’s Chief Technology Officer, Dr. Tomáš Smetana.
“FPT Software has been a trusted digital transformation partner of several manufacturing giants around the world. With our global workforce, wealth of experience, and diversified delivery model, we are well-positioned to accompany ebm-papst in their digital transformation journey. We look forward to a fruitful collaboration that will set a new benchmark for the manufacturing sector,” said FPT Software’s Senior Vice President and Deputy Chief Delivery Officer, Le Hai.
The partnership with a top-tier company like ebm-papst reaffirms FPT Software’s position as a trusted partner in digital transformation and highlights the company’s extensive experience in the European market. Since establishing its presence in Europe in 2012, FPT Software has dedicated over 1,000 employees globally to projects in this region, providing digital transformation services and solutions to Europe’s leading companies across industries, including E.ON, Schaeffler, Viessmann, Covestro, and Siemens. Specifically for the manufacturing domain, the company leverages advanced technologies such as Cloud, AI, RPA, and digital twins to enable resilient and agile businesses, helping clients adapt their infrastructure and smart manufacturing operations.
1, Aug 2024
Godrej Enterprises’ India Circus Opens Its 7th Store in Mumbai

August 01, 2024,Mumbai, Maharashtra, India : India Circus by Krsnaa Mehta, a flagship brand under the Godrej Enterprise Group, has further solidified its presence with the inauguration of its 7th store in Mumbai city. With ambitious plans to expand to 50 new stores nationwide by the end of 2025, of which 20 are currently operational, India Circus marks a significant milestone in its expansion strategy.
India Circus, acquired by Godrej Enterprises has emerged as a frontrunner in the home decor, design, and lifestyle sectors. The brand is celebrated for its contemporary Indian aesthetics, seamlessly blending traditional Indian artistry with modern design sensibilities. India Circus honors and celebrates India through its myriad designs, offering a magical journey from the palaces of Rajasthan to the banana plantations of the Cauvery Delta.
“Our new store in Mumbai underscores our deep-rooted connection with this vibrant city,” stated Krsnaa Mehta, Founder of India Circus. “It reflects our commitment to providing culturally inspired products that enrich the lives of our customers.”
India Circus’s expansion comes at a time when the brand is on track to achieve significant revenue growth, targeting Rs 400 crore by FY2026, up from its current revenue of close to Rs 100 crore. This ambitious goal reflects Godrej Enterprise’ vision for India Circus to cater to the evolving demands of Indian consumers while maintaining high standards of quality and creativity. The brand’s methodical and deliberate offline expansion strategy prioritizes quality over quantity, ensuring each store location is strategically planned for maximum impact.
Krsnaa Mehta, reflecting on the brand’s journey, remarked, “We are committed to delivering exceptional design, superior quality, and affordable pricing, making our products an integral part of every home. Our goal is for India Circus to resonate with everyone, offering pieces that are not just aesthetically pleasing but also accessible and functional for everyday use.”
India Circus’s approach to offline expansion is twofold. Firstly, it aims for customers to experience the tactile and visual elements of the products in person. By allowing them to touch, feel, and see the craftsmanship and quality up close, a deeper, more tangible connection with the brand is created. Secondly, this offline presence supports and enhances online sales. Once customers have experienced the products in-store, they are more likely to make subsequent purchases online, confident in the quality and design they have already witnessed firsthand. This integrated strategy not only boosts the physical store presence but also drives digital growth, creating a cohesive and robust retail ecosystem.
The new Mumbai store, situated at Lokhandwala, will showcase India Circus’s diverse product range, featuring home decor, fashion accessories, and lifestyle products. Each item embodies the brand’s dedication to offering unique and aesthetically pleasing options for contemporary Indian homes. From vibrant cushion covers and exquisite tableware to elegant wall art and eclectic furniture pieces, India Circus consistently delivers stylish yet affordable solutions to elevate aesthetics.
1, Aug 2024
Kioxia Announces Completion of New Flash Memory Manufacturing Building in Kitakami Plant

August 01, 2024,TOKYO, Japan : Kioxia Corporation, a world leader in memory solutions, today announced that the building construction of Fab2 (K2) of its industry-leading Kitakami Plant was completed in July. K2 is the second flash memory manufacturing facility at the Kitakami Plant in the Iwate Prefecture of Japan. As demand is recovering, the company will gradually make capital investments while closely monitoring flash memory market trends. Kioxia plans to start operation at K2 in the fall of Calendar Year 2025.
In addition, some administration and engineering departments will move into a new administration building located adjacent to K2 beginning in November 2024 to oversee the operation of K2.
A portion of investment for K2 will be subsidized by the Japanese government according to the plan approved in February 2024.
Under its mission of “uplifting the world with ‘memory’”, Kioxia is committed to capturing flash memory market opportunities for growing demand for AI applications and datacenters. Kioxia will continue to proactively implement initiatives to enhance its research and development capabilities of flash memory and implement agile capital investments in line with market trends.
This announcement has been prepared to provide information on our business and does not constitute or form part of an offer or invitation to sell or a solicitation of an offer to buy or subscribe for or otherwise acquire any securities in any jurisdiction or an inducement to engage in investment activity nor shall it form the basis of or be relied on in connection with any contract thereof.
Information in this document, including product prices and specifications, content of services and contact information, is correct on the date of the announcement but is subject to change without prior notice.
1, Aug 2024
Point2Web Collaborates with NewsBreak to Extend Advertising Reach for Clients

August 01, 2024,Los Angeles, United States : Point2Web, your ultimate marketing powerhouse in creative, advertising, and performance marketing, is thrilled to announce its appointment as the first Agency Sales Partner in Europe for NewsBreak, America’s leading platform for local news and information, with over 40 million monthly active users.
Together, Point2Web and NewsBreak are poised to deliver exceptional advertising solutions that deeply engage local audiences. This partnership aims to drive significant growth and performance for Point2Web clients by combining the strengths of both companies to create something truly groundbreaking. The collaboration is expected to foster innovation, enhance service excellence, and achieve positive results for NewsBreak’s local users and their communities across America.
By utilizing NewsBreak’s innovative technology and unrivaled local footprint, brands can revolutionize their local and targeted advertising and help direct resources where they are needed most. Point2Web’s industry-leading expertise will further enable clients to amplify their advertising impact on an unprecedented scale. The collaboration will be particularly beneficial to advertisers in insurance, finance, travel, home improvement, e-commerce, and casual gaming, among others.
Partnership Highlights:
Extended Reach: Point2Web clients will now have access to NewsBreak’s 40 million users across the U.S., significantly enhancing the impact of their advertising campaigns. This access ensures advertisers can reach a vast yet highly engaged user base.
Innovative Solutions: The partnership brings NewsBreak’s use of new technology to Point2Web’s clientele.
Global Expertise, Local Impact: Point2Web’s global presence and deep expertise in performance networks, combined with NewsBreak’s robust local information platform, ensures a targeted and effective advertising strategy that will resonate with local communities. This synergy enables advertisers to craft messages that are both globally informed and locally relevant.
Fostering Innovation and Achieving Success: Both Point2Web and NewsBreak share a strong commitment to innovation, excellence in service, and achieving positive results for their stakeholders. This partnership is a testament to their joint vision of pushing the boundaries of what is possible in digital advertising.
“Through our partnership with NewsBreak, we’re not just expanding the digital footprint of our clients; we’re providing them with the tools and platforms necessary to achieve unprecedented levels of engagement and success in their advertising campaigns,” said Valentine Kovalenko, COO at Point2Web. “This collaboration is a testament to our unwavering commitment to innovation and excellence in service. NewsBreak’s audience is highly engaged and of high quality, which ensures that our clients’ ads reach a valuable and responsive demographic.”
“We are thrilled to partner with Point2Web, whose global expertise and innovative approach align perfectly with our mission to create a local media ecosystem where information is readily available and easily accessible,” said Ryan Ludlow, General Manager of NewsBreak Advertising. “By leveraging our cutting-edge new technology and working with strategic partners like Point2Web, we remain dedicated to enhancing advertiser success and maintaining our focus on ad quality.”
1, Aug 2024
NielsenIQ and JD Worldwide Jointly Release the 2024 White Paper on China Cross-Border Import Consumption Trends

August 01, 2024,Singapore : Recently unveiled by NielsenIQ (NIQ) and JD Worldwide, JD.com’s one-stop ecommerce channel for imported goods, the 2024 White Paper on China Cross-Border Import Consumption Trends (“White Paper”) highlights that the industry has entered an advanced phase of upgrade and growth.As cross-border e-commerce platforms consolidate rapidly and brands engage directly in cross-border trade via e-commerce channels, a robust ecosystem has taken shape in China. Such a booming picture is partly underpinned by increasing consumer trust in these platforms, with over 80% of consumers expressing an interest in purchasing overseas products.
In response to diversified consumer demands, JD Worldwide and other leading cross-border e-commerce platforms now offer a comprehensive range of products, including digital, home & appliance, beauty and skincare, fashion and luxury items, personal care and household essential, mom & baby, pets, alcohol, and food & beverage. This comprehensive coverage ensures that consumers have access to diverse, personalized, and high-quality products for all aspects of daily life. The White Paper highlights consumer preferences for authenticity, quality assurance, and efficient logistics when purchasing imported products.
According to the White Paper, China’s cross-border import e-commerce market grew from 444.1 billion yuan to 548.3 billion yuan from 2018 to 2023. From 2017 to 2023, the number of users of China’s cross-border import e-commerce platforms increased by nearly 20% annually, tripling in seven years and reaching 188 million in 2023.
As consumer trust in cross-border e-commerce platforms continues to grow, so does consumption frequency and expenditure across more diverse product categories. Over the past year, 36% of consumers have increased their spending on imported goods, and 35% have bought a wider variety of imported products. Notably, there has been a marked increase in purchases of beauty and personal care products, driven by rising self-care awareness.
The robust demand is supported by a diverse supply of goods. In stark contrast to the initial phase of cross-border consumption, when consumers had limited access to overseas products such as infant formula and beauty products via private shopping representatives, today’s cross-border e-commerce platforms have been able to supply full categories of products. Thanks to this progress, consumers are given chances to purchase more diverse and targeted overseas products. Despite different preferences for different products used in different scenarios, they give priority to quality when purchasing imported goods. As highlighted in the White Paper, 56% of consumers cite quality as the reason for selecting international brands and products from overseas.
The White Paper delves into 10 major product categories to identify key trends shaping China’s import consumption and unveil the recipes for better development.
From a category trends perspective, the most significant purchases over the past year have been in the beauty and skincare, personal care, nutrition and healthcare, mom & baby, and food and beverage product categories. There is a growing focus on product efficacy and an increased emphasis on raw material quality and place of origin. Notably, consumers are demonstrating a heightened interest in authentic, safe, and organic beauty and personal care products, with a particular focus on ingredient efficacy and a growing demand from male consumers. The nutritional supplements sector exhibits an age-related divide, with younger consumers preferring snack-type supplements and older demographics prioritizing bone and joint health products. There is a growing trend of supplement use among the elderly, with these products now becoming an integral part of their daily routines. In the mom & baby products sector, consumers have been accustomed to getting a detailed understanding of products in advance, to opt for the most suitable ones for their children. The demand for infant formula is shifting towards high-end products, with premium quality and hypoallergenic options gaining traction, even in lower-tier markets. In the food and beverage sector, the introduction of new products is the primary driver of growth, with premium, healthy, and convenient options proving particularly popular.
In rapidly growing product categories such as 3C electronics, home appliances, fashion, household essentials, alcohol, and pet care, consumer decisions are driven by advanced technology and value for money. In the 3C electronics and home appliance sectors, consumers are drawn to products that offer a combination of fun, innovation, and convenience, and are more willing to get new products with competitive prices. The fashion category is buoyed by interest in outdoor sportswear, with casual wear gaining prominence and significant potential in professional settings. In the household essential sector, consumers are seeking more efficient and easier ways to do household chores, particularly in lower-tier markets, which are driving sales of imported cleaning products. The alcohol sector is experiencing growth fueled by consumers seeking a wider range of products with more affordable prices. The pet category is also expanding rapidly, driven by increasing awareness of pet health and the adoption of scientific pet care concepts, particularly smart pet products.
The White Paper concludes by emphasizing that the segmentation of consumer demands in China presents both opportunities and challenges for cross-border imports. Against this backdrop, understanding consumer needs and trends, and realizing product differentiation is key to achieving sustainable growth.
Furthermore, the white paper explains the evolution of China’s cross-border import industry spans several phases: from the exploratory era of the 1990s dominated by a C2C model, to the emergence of the B2B model during the expansion phase, and subsequently to the rapid growth of the B2C e-commerce model in the upgrade phase. Driven by favorable policies, improved infrastructure, diverse supply, and rising demand, cross-border e-commerce platforms are further consolidating, defining a new era of upgrade and growth for China’s cross-border e-commerce industry.
This phase presents significant opportunities for foreign brands. The White Paper points out that China’s cross-border e-commerce platforms can offer foreign brands a diversified range of service models. By implementing a three-step strategy encompassing low-cost trial, brand awareness building, and brand scale expansion, foreign brands can effectively establish a presence in the Chinese market.
NIQ and JD Worldwide collaborate to assist brands in integrating insights into consumers, products, and markets, and optimizing operations across the value chain. This encompasses a comprehensive range of services, from understanding consumer needs to refining product development and finding precise market positioning, with the goal of enhancing competitiveness and sales performance in the Chinese market.
From the consumer perspective, our efforts focus on segmenting consumer groups and identifying consumer characteristics across different regions and city tiers. We listen to opinions on social media and get feedback from consumers to gain deeper insights into what makes them decide to purchase a product.
From the product perspective, we assist brands in conducting product portfolio testing, optimizing sales concepts, and developing product mixes that resonate with diverse consumer needs. We also analyze pricing strategies across various channels to ensure competitiveness in the market.
From the market and sales channel perspective, we analyze consumption scenarios to identify key touchpoints for consumer purchases and develop tailored strategies for touchpoint optimization and lead generation. We also explore market entry strategies and potential platform partners to facilitate effective brand introduction and adaptation.
1, Aug 2024
Nothing Levels Up with Phone (2a) Plus

Aug 01, 2024,New Delhi, Delhi, India : Nothing today unveiled Phone (2a) Plus, its highly anticipated new smartphone. Phone (2a) Plus takes Nothing’s most popular main brand smartphone and amplifies three key areas: performance, camera and design. Powered by a world exclusive processor, the MediaTek 7350 Pro 5G, for an even smoother and faster user experience. Additionally, a new 50 MP front camera sensor has been implemented for superstar selfies, and new metallic colourways have been developed to reflect superior specifications.
“Following the success of Phone (2a), which was a breath of fresh air in its market segment and became our best-selling smartphone, we’re thrilled to introduce Phone (2a) Plus. This upgraded variant features a world-exclusive processor, an improved front camera, and a new metallic design. With Phone (3) launching in 2025, Phone (2a) Plus is for those who are excited about Phone (2a) but are seeking even higher performance,” said Carl Pei, CEO of Nothing.
Design
Phone (2a) Plus introduces two new colours for Nothing smartphones: metallic Grey and an updated Black. Reminiscent of machinery, the metallic finish offers a new premium expression of Nothing’s design language, while highlighting the cutting-edge upgrades of Phone (2a) Plus.
An inherited design story from Phone (2a), Phone (2a) Plus has been crafted at the intersection of engineering and artistry. By integrating components into the phone’s exterior, we created an anthropomorphic appearance whereby the cameras inside the NFC coil represent two eyes sitting in front of a brain-like hub of intelligence and communication. The circular grid system design centralises the camera, ensuring a coherent and endearing appearance that makes Phone (2a) Plus another instant icon.
Performance
The secret behind Phone (2a) Plus’ power is the MediaTek Dimensity 7350 Pro 5G processor, a world exclusive to Nothing. Recognising the importance of entertainment in people’s everyday lives, this chipset has been meticulously co-engineered to make our latest device a gamer’s dream.
Featuring cutting-edge TSMC 4 nm Gen 2 technology, with 8 cores running up to 3.0 GHz – nearly 10% faster CPU than Phone (2a) – everyday app multitasking is now a walk in the park. And it’s supported by an ARM Mali-G610 MC4 GPU clocking at 1.3 GHz, which is 30% faster when gaming than Phone (2a).
Also playing a role in maintaining the high performance is Nothing’s Smart Clean Technology, which regularly clears unused system files. As well as NTFS optimisations for lightning-fast file transfers, and RAM Booster for up to 20 GB of effective RAM.
Camera
Since the Phone (2a) launch in March, the Nothing team has released seven software updates with multiple camera improvements. These updates fine-tune the camera experience by enhancing colour accuracy, saturation, and optimised colour consistency. Additionally, they improve blur accuracy, camera app loading speeds, and overall performance.
Take photography to the next level with a Nothing debut: the triple 50 MP camera system. Phone (2a) Plus’ selfie camera now captures sublime 4K video at 30 FPS, a hardware upgrade from Phone (2a)’s 32 MP sensor.
Boasting a large light-absorbing 50 MP main sensor with a f/1.88 lens, an ultra-wide 50 MP sensor with a 114º field of view, and now, a 50 MP front camera for superstar selfies and better quality video calling. All three sensors support direct 50 MP photo output, HDR photo capture, and 4K video recording.
The main camera comes alive in low-light conditions with night shots appearing just as detailed and vibrant as in the day. Record stunning 4K video with the main camera, supported by Optical Image Stabilisation as well as Electric Image Stabilisation and Action Mode for smooth footage when people can’t stand still.
To ensure Phone (2a) Plus is the full picture, Nothing combines elite hardware with state-of-the-art software. Our TrueLens Engine with AI Vivid Mode consists of advanced algorithms to produce life-like photos, bursting with colour and detail. The Ultra XDR feature, co-developed with Google, enhances lighting in challenging conditions by adjusting pixel brightness up to 5 times, ensuring true-to-life images every time you press the button.
Additional features include Motion Capture for blur-free action shots, Night Mode for enhanced low-light photography, and AI Portrait Optimiser for the ultimate group shots.
Nothing OS / AI
With Nothing OS 2.6, Nothing has expanded its library with even more functional widgets for mindful interactions on your home and lock screens. Complete with swipeable views and animations for more levels of information.
Following on from its ChatGPT integrations earlier in the year, Nothing has developed the News Reporter Widget. A daily digest that leverages AI technology to aggregate daily news in a simple and intuitive format and read aloud by Nothing CFO Tim Holbrow. It is available on all Nothing smartphones through the Nothing Widgets app on the Google Play Store.
The widget provides curated news from eight selectable genres, including: business, entertainment, general, health, science, sports and technology. The AI system then summarises news articles from English language news sources based on category and converts them to audio. Each story summary lasts 1 minute with a total of 8 stories per day. Every morning (local time relative), the widget will automatically refresh with a new bank of stories. To skip a story, simply head to the Quick Settings Panel or Media Player widget. News Reporter works instantly with no sign-up required.
Unlike the majority of the devices in this category, Phone (2a) Plus comes with Android 14 out of the box, and an impressive three years of software updates and four years of security updates.
Battery and Charging
For those who haven’t the time to wait, Phone (2a) Plus has rapid 50W Fast Charging, which means it can be charged to one day’s power in under 20 minutes, nearly 10% faster than Phone (2a).
Phone (2a) Plus remains fitted with Nothing’s biggest smartphone battery to date, a powerful 5,000 mAH unit. It can deliver up to two days of use on a full charge and retains over 90% of its full capacity, even after 1,000 charging cycles.
Display
Phone (2a) Plus has a flexible FHD+ 6.7” AMOLED display that can deliver stunningly accurate colour reproduction of 1.07 billion colours. Boasting a peak brightness of 1300 nits, it ensures superb visibility, even when the sun is shining at its brightest.
With Active Matrix technology (the AM in AMOLED), Phone (2a) Plus’ display has precise control over each individual pixel, contributing to better image quality – all without draining battery life.
Phone (2a) Plus retains the thinnest bezels in Nothing’s smartphone line-up, measuring just 2.1 mm symmetrically on all four sides of the screen. This achievement results in an impressive screen-to-body ratio of 91.65%, made possible through the combination of a flexible panel with structural engineering.
Interactions are effortlessly smooth thanks to the 120 Hz adaptive refresh rate, seamlessly adjusting to content, and a 240 Hz touch sampling rate for instant responsiveness.
Glyph Interface
On the back of the phone, Phone (2a) Plus retains the iconic Glyph Interface. A new way to interact with a smartphone that encourages people to put their screens down and refer to light and sound patterns for key information. The focused Glyph Interface holds on to all the capabilities of Phone (2a), including the Glyph Timer and Glyph Progress that utilises third party integrations, whilst illuminating the distinct new metallic aesthetic of Phone (2a) Plus.
Sustainability
Phone (2a) Plus continues Nothing’s commitment to sustainability, with a carbon footprint of 53.34 kg CO²e. Contributing to its sustainable credentials are the use of recycled materials.
Phone (2a) Plus contains:
100% recycled aluminium used in the mid-frame
100% recycled tin on 5 circuit boards
100% recycled copper foil on the main circuit board
Recycled steel on 24 steel stamping parts
Over 50% of the plastic parts are sustainably sourced
Plastic waste from the Ear (2) production line is repurposed into Phone (2a) Plus
1, Aug 2024
Agilisium Achieves Prestigious Amazon Web Services (AWS) Life Sciences Competency Status
Bengaluru, 01st August 2024: Agilisium, a pioneering leader in Data Analytics, Cloud, and Life Science solutions, today announced that it has won the coveted AWS Life Sciences Competency status; placing the brand among an exclusive group of 28 Consulting Partners out of 8,300+ AWS Partners globally. This remarkable achievement demonstrates the company’s proven expertise in delivering transformative cloud solutions to pharmaceutical companies, seeking to expedite drug discovery, strengthen clinical trials, and develop novel genetic-based treatments.

Agilisium has developed over 20 GenAI-powered data analytics solutions exemplifying the company’s innovative approach, enabling pharma organizations to unlock deeper insights, and accelerate research and development cycles; thereby bringing life-saving treatments to patients more efficiently. Furthermore, Agilisium’s solutions and accelerators can be accessed through the AWS marketplace.
Commenting on the achievement, Mr Raj Babu, Founder and CEO of Agilisium said, “Earning the AWS Life Sciences Competency status is a significant milestone for Agilisium. This achievement reflects our team’s unwavering dedication to understanding the complex challenges in the pharma industry and developing solutions that effectively address them. By harnessing the power of our GenAI solutions, we are confident that we can usher in a new era of data-driven discovery and innovation in life sciences. Additionally, this recognition would enable our clients to transform data into meaningful insights, ultimately delivering life-changing therapies to patients faster, globally”.
As one of the few AWS-certified Data Analytics partners with specialized expertise in the pharmaceutical industry, Agilisium is uniquely positioned to offer a wide range of AWS services tailored for the Life Sciences industry. This includes generative AI solutions, advanced analytics, data lakes, and machine learning, among several others. The company also offers AWS’ MAP (Migration Acceleration Program) funding program and No-Cost Assessment program for its clients which significantly helps clients to accelerate faster Cloud Transformation journeys.
1, Aug 2024
Uzbekinvest Acquires Risk and Capital Modelling Capabilities From Ultimate Risk Solutions Which Helped Them Attain Stable AM Best Rating

Aug 01, 2024,New York, United States : Ultimate Risk Solutions (“URS”) is proud to announce its important contribution into assisting Uzbekinvest Export-Import Insurance Company of Uzbekistan (“Uzbekinvest”) in attaining their stable AM Best credit rating. Through the development of advanced risk models of Uzbekinvest’s insurance and reinsurance lines of business, including catastrophe risk, URS has contributed significantly to this achievement.
AM Best, a global credit rating agency specializing in the insurance industry, has revised the outlook for Uzbekinvest from negative to stable. The Financial Strength Rating remains at B (Fair), and the Long-Term Issuer Credit Rating at “bb” (Fair). This positive shift reflects Uzbekinvest’s enhanced risk-adjusted capitalization, in part attributed to the sophisticated risk modelling and probable maximum loss estimation facilitated by URS.
URS’s expertise in risk analysis and modelling has been instrumental in this process, showcasing the company’s commitment to delivering tailored risk solutions that enhance the financial stability and performance of its clients.
“Our company, which is the largest insurance and reinsurance provider in Uzbekistan, has made significant advances in the international markets, and is striving to become a global player closely working with AM Best during the process. Risk and capital modelling capabilities offered by URS technologies allow us to keep an eye on the solvency and stability of our global risk portfolio as it continues to grow,” said Rustam Azimov, General Director of Uzbekinvest.
“We are delighted to have supported Uzbekinvest in their journey towards improved financial strength and stability,” said Alex Bushel, Founder and CEO at Ultimate Risk Solutions. “Our team’s dedication to developing sophisticated and comprehensive risk models underscores our mission to empower our clients with the tools necessary for effective risk management and sustainable growth.”
This collaboration marks a significant milestone for both Uzbekinvest and URS, highlighting the importance of innovative risk management strategies in the insurance sector. As URS continues to pioneer in risk modelling and analysis, it remains committed to helping its clients navigate the complexities of risk with confidence and precision.
1, Aug 2024
The new Yezdi Adventure: The Perfect Storm of design, performance, and features
Chandigarh, 1 August 2024 – Jawa Yezdi Motorcycles is thrilled to launch the new Yezdi Adventure, re-engineered and redesigned for even bolder exploits. Prices for the new Yezdi Adventure start at Rs.2,09,900 (ex-showroom Delhi).

The Yezdi Adventure represents a perfect storm of three critical factors: exceptional design, a full load of features, and unbeatable performance. This trifecta makes it the only choice for riders seeking an adventure bike that can do it all in an accessible package.
Speaking about the motorcycle, Mr. Ashish Singh Joshi, CEO, Jawa Yezdi Motorcycles, said, “The Yezdi Adventure has always embodied perfect balance, born to conquer any terrain. Now, we’re redefining that balance. We’ve put in our new Alpha2 liquid-cooled engine, retained the six-speed gearbox, while adding crucial features like switchable ABS modes. But here’s where we truly disrupt: we’ve created the perfect trinity of bold design, advanced features, and an unbeatable performance. We have now added another layer of disruption with the price. So now, this isn’t just an upgrade – it’s a category revolution. I’m certain the new Yezdi Adventure will dominate as the ultimate choice for serious adventure riders. It’s not just a motorcycle; it’s the new benchmark in its class.”
New Engine
The Yezdi Adventure is powered by the new generation Alpha2 334cc liquid-cooled engine to deliver smoother performance, elevating the overall riding experience. This powerful engine delivers an impressive 29.6PS and 29.9Nm, ensuring that riders can tackle any terrain with confidence and ease. It also features a new centrally-mounted exhaust routing with improved performance and enhanced thermal management.
Best in Class Handling and Manoeuvrability
The new Yezdi Adventure has a new integrated main cage with new decal panels. New jerry can mounts integrate into the main cage, allowing for better balance and manoeuvrability, especially in challenging off-road conditions.
Superior Off-Road Capability
The new Yezdi Adventure also boasts class-leading 220mm ground clearance and long-travel suspension, providing superior off-road capability and touring comfort. These features ensure that the bike can handle rough terrains and obstacles with ease, making it ideal for adventure enthusiasts.
Increased Protection and Durability
Additionally, the new Yezdi Adventure now comes equipped with a robust new sump guard, offering increased protection for the engine and other critical components during rugged adventures. This feature enhances the bike’s durability and reliability, making it the perfect companion for long journeys.
New Colourways
The new Yezdi Adventure stands out with its range of fresh, bold colours, available in both matte and dual-tone shades. The new colourways available are Tornado Black, Magnite Maroon, Wolf Grey, and Glacier White allowing riders to choose a style that matches their adventurous spirit. New decal panels in the main cage and new decal patterns complete the sharp new design. These striking new colours enhance the bike’s visual appeal and reinforce its rugged, adventurous character.
Enhanced tech features
The new Yezdi Adventure is designed as the ultimate touring and off-road bike, packed with all-you-need features to make every ride exceptional. Riders will enjoy the multiple ride modes tailored for various terrains, ensuring optimal performance whether on or off the road. The bike’s onboard USB charger, Bluetooth connectivity and turn-by-turn navigation offer seamless integration with smartphones, allowing riders to stay connected and navigate effortlessly during their journeys.
Best-in-class performance is a hallmark of the new Yezdi Adventure, with its robust engine and advanced features making it a top choice for adventurers. The bike’s suspension system, braking capabilities, and ergonomic design ensure a comfortable and controlled ride, even on the toughest trails.
The new Yezdi Adventure continues to embody Jawa Yezdi Motorcycles’ commitment to combining heritage with innovation, offering a motorcycle that is both classic and contemporary. With these enhancements, the Yezdi Adventure is set to redefine the adventure riding experience. Rooted in a storied legacy, the new Yezdi Adventure upholds the heritage of the iconic Yezdi brand. This motorcycle not only carries forward the Yezdi legacy but also integrates modern advancements to deliver an unparalleled riding experience