Category Archives: Business

Antis Roofing Celebrates 35 Years in Business with a Roof Give Contest

Irvine, CA, July 25, 2024 — The great people running thousands of nonprofits throughout Southern California shouldn’t have to worry about roof leaks. That’s why Antis is donating a roof to one of them in honor of its 35th anniversary.

Starting on August 1, 2024, nominations will be accepted on Antis’ website. Anyone can submit a nomination until October 1, 2024 for a Southern California-based 501c3 nonprofit in need of a new roof. Submissions will be evaluated by a panel of judges from the roofing industry, as well as the Antis Executive team. A winner will be chosen and announced on November 4, 2024.

Criteria include the following: Candidate must be a nonprofit with 501c3 status, and must be located in Orange, Los Angeles, San Diego, Riverside, or San Bernardino counties. More criteria are available on the contest website.

“We’ve spent 35 years keeping families safe and dry, just like all of these nonprofits that are providing food and shelter,” says Founder and CEO Charles Antis. “We salute them, and like them we want to do whatever is needed to build bridges in the community.”

Since its beginning, Antis has operated as a leader in corporate philanthropy, contributing more than $1 million in roof repairs and installations for communities in need. The award-winning company works closely with Habitat for Humanity, Ronald McDonald House Charities, Boys & Girls Clubs of Central Orange Coast, and many other organizations.

Digital Engineering Awards Launched by L&T Technology Services, ISG and CNBC TV18

July 24, 2024,Dallas, United States & Bengaluru, Karnataka, India : L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global digital engineering and R&D company, today announced the launch of the third annual Digital Engineering Awards, in association with Information Services Group (ISG), a leading global technology research and advisory firm, and business news channel CNBC TV18 in India.

The Digital Engineering Awards recognize and celebrate global engineering excellence and innovation. Nominations are open to all product companies, manufacturers, and OEMs worldwide.

Enterprises and their service providers are invited to submit nominations through September 23, 2024. Winners will be announced during a gala awards celebration on December 7, 2024, in Dallas, Texas, U.S.A.

The latest edition of the Digital Engineering Awards aims to build on the success of the program to date, including that of the 2023 program, which attracted 200-plus nominations from more than 100 leading organizations from around the world. Winners over the last two years include such blue-chip names as AT&T, BMW Group, Caterpillar Inc., Chevron, Delta Airlines, ExxonMobil, GE Healthcare, Honeywell and Microsoft, among others.

For the 2024 program, enterprise award winners will be selected by a global panel of industry experts—including representatives from ISG—in 11 categories, comprising six team awards and five individual awards.

This year’s awards are divided into two segments—Engineering The Change and Engineer At Heart—and spread across the 11 categories. Reflecting the recent dynamic shifts in technology and AI adoption, two new awards have been created: AI Champion (Innovator) of the Year and AI Impact of the Year.

The Awards will be presented at the December 7 gala ceremony in the following categories:

Engineering the Change Team Awards

Digital Transformation of the Year
Top Sustainability Initiative
Digital Engineering Project/Program of the Year
Engineering Product of the Year
Excellence in Value Realization
AI Impact of the Year

Engineer at Heart Individual Awards

The Distinguished Digital Engineering Leader
The Digital Engineer of the Year
The Woman Engineer of the Year
The Innovator of the Year
AI Innovator of the Year

Alipay+ Expands to Serve 90 Million Global Merchants in 2024 Summer Campaign Following UEFA EURO Craze

July 24, 2024,Singapore : Over 30% increase in tourists paying with their preferred home payment app in Europe via Alipay+ during UEFA EURO 2024
Alipay+ continues to work with global merchants to welcome cross-border travelers with a series of promotions, tax refund services
Alipay+ global merchant coverage has grown to 90 million, connecting them to users of more than 30 Alipay+ payment partners, enabling more businesses to benefit from travel peaks as tourism regains pre-pandemic levels

Alipay+, the cross-border mobile payment and digitalization solutions operated by Ant International, continued its global summer campaign, which was kicked off by UEFA EURO 2024, in preparation for the travel industry’s full rebound by the end of 20241.

Alipay+ is the Official Payment Partner of the UEFA EURO 2024™, and connects leading e-wallets and bank apps, including European partners like Bluecode and Tinaba, to 400,000 merchants across Europe. During EURO 2024 from 14 June to 14 July:

Alipay+ merchants in Europe saw a year-on-year increase of 27% in terms of transactions made from its partner e-wallets, many of which are mobile payment leaders in Asia. The number of tourists who paid with their preferred home payment app via Alipay+ rose by over 30% during the championship period.
Mobile-savvy travelers from the Chinese Mainland, Hong Kong SAR, Europe, Malaysia and South Korea lead the European travel craze in terms of the number of transactions and total spending.
While retail remains the most popular activity, travelers also pay with their home payment apps via Alipay+ at pharmacies and attractions, as Alipay+ increases its coverage in essential travel scenarios.
Cross-border consumption rose with varied user and merchant campaigns across UEFA EURO host cities like Berlin and Munich. In Germany, Alipay+ transactions increased by more than 73%, with a 40% increase in the number of merchants accepting an Alipay+ transaction, compared to the year before.

“The surge in Alipay+ transactions during UEFA EURO 2024 shows the power of sports and major events to unite people and drive cross-border tourism,” said Douglas Feagin, President of Ant International. “European merchants and partners embraced new digital payment trends with remarkable openness and agility. At Ant International, we will continue to expand merchant coverage for consumers and bring more international businesses to the doors of global SMEs.”

Alipay+ turns the heat up with global summer campaign

This summer, tourists will be able to pay with their preferred payment apps via Alipay+ at more than 90 million global merchants in 66 markets as Alipay+ merchant coverage continues to grow, connecting them to users of more than 30 payment partners.

With Europe expected to be one of the top destinations during summer, Alipay+ will continue its momentum from its UEFA EURO 2024 drive, with more joint campaigns with partners to promote usage of their home payment apps in Europe, and offering exclusive promotions at leading merchants, particularly in key destinations like the UK, France, Italy, Spain and Germany.

Besides retailers, Alipay+ is also working with local partners to ensure more local businesses can benefit. For example, tourists can enjoy special deals at many small shops in Chinatown in Milan, with more small businesses across Europe to be progressively onboarded. Alipay+ is also adding more digital conveniences for tourists through its recent integration with the taxi app FREENOW, available in 7 European countries, and partnerships for digital tax refunds. The latter allows Chinese tourists to receive instant tax refunds on their Alipay app in-store.

In Japan, where more than 2 million merchants accept Alipay+, tourists from the Chinese mainland, Hong Kong SAR, the Philippines, South Korea, Malaysia, and Thailand can enjoy special discounts at 300,000 merchants across the country, including airport shops, department stores, premium shopping malls, convenience store chains, electronics and appliances retailers, and health and beauty shops.

In South Korea, Alipay+ is rolling out summer promotions with leading retailers, theme parks, traditional market and transportation providers, including duty-free stores and department stores operated by Hyundai, Shilla, Shinsegae, Lotte World, ZeroPay Jeju market and Olive Young, for users of AlipayHK, GCash, Touch ‘n Go eWallet and TrueMoney.

Alipay+ expanded its acceptance for transportation in South Korea, making it easier for tourists to travel around. In Jeju, users of Alipay+ partners, including Alipay, AlipayHK, GCash, Touch ’n Go eWallet and TrueMoney, can simply use their own payment apps to pay for bus rides. The convenience extends beyond local transportation. Chinese tourists can book train tickets to travel across the country through a dedicated mini-program operated by Korail within the Alipay app.

Through its collaboration with ZeroPay, South Korea’s national QR standard, Alipay+ is accepted by more than 1.9 million merchants.

Alipay+ and its partners continue to make travel more seamless in the Chinese mainland, including the recent expansion of the International Consumer-Friendly Zone Program to Chengdu and Chongqing, as well as Beijing, Guangzhou, and Shanghai. Tourists visiting the Chinese mainland can pay across more than 80 million merchants by linking their international credit cards to the Alipay app or via 12 other Alipay+ partner payment methods.

In Southeast Asia (SEA), where Alipay+ is widely accepted, users of AlipayHK, Touch ’n Go eWallet, GCash and TrueMoney can purchase discounted travel packs for use at all Alipay+ merchants in the region. Through its partnership with national QRs in Singapore and Malaysia, Alipay+ merchants in the region include many micro and small merchants like hawker stalls in Singapore, that will allow tourists to truly ‘travel like a local’.

With SEA being a popular destination for Chinese tourists, Alipay+ is introducing more innovation and campaigns via Alipay, one of its payment partners, including exclusive campaigns with more than 30 of the most popular retailers – including Central Retail, The Mall Group and King Power in Thailand, Pavilion and Sunway Velocity in Malaysia, and Jewel, Resorts Word Sentosa and Mandai in Singapore.

Additionally, in Thailand, the top SEA destination for Chinese tourists, Alipay+ is enhancing its Alipay+ D-hub and Amazing Thailand e-card – a joint digital travel innovation with the Tourism Authority of Thailand – within the Alipay app, to promote more cities, more merchants and offer more discounts.

People, Passion, Planet: Mary Kay Releases 2024 Sustainability Report

July 24, 2024,Dallas, United States : Mary Kay Inc., a global leader in corporate sustainability and advocacy, today released its 2024 Sustainability Report. The report—which is organized by environmental, social, and economic impact—underscores the company’s commitment to creating and nurturing a business model that enriches women’s lives and supports communities while protecting our planet.

“Sustainability has deep roots in the Mary Kay story,” said Deborah Gibbins, Chief Operating Officer at Mary Kay Inc. “We like to say we did it before it was ‘cool.’ Our iconic founder, Mary Kay Ash, was passionate about not only changing the world, but protecting it. I’m proud of the work we’ve accomplished this year—and every year—in realizing her dream. I think she would be proud, too.”

In a world that is rapidly evolving, Mary Kay stands at the forefront of change, championing the cause of women while recognizing the immense power they hold in shaping our global economy and driving meaningful change.

The 2024 report highlights Mary Kay’s promise to make decisions that are right for our planet and its people:

Environmental Sustainability

Water Stewardship: Partnering with The Nature Conservancy for over 36 years, Mary Kay supports the “Super Reefs” initiative to protect resilient coral reefs.
Resource Conservation: Through a 16-year partnership with the Arbor Day Foundation, Mary Kay has supported the planting of over 1.4 million trees in reforestation projects across nine countries.
Sustainable Sourcing: Joining the Global Shea Alliance, Mary Kay promotes economic well-being for the 16 million women Shea collectors in West Africa.

Social Sustainability

Pink Changing Lives: Through this program, funded by designated product sales, Mary Kay has donated over $18 million to initiatives enriching women’s lives worldwide since 2008.
Women’s Empowerment: On International Women’s Day, Mary Kay joined the Women’s Empowerment Principles (WEPs), a set of Principles offering guidance to businesses on how to advance gender equality and women’s empowerment in the workplace, marketplace, and community. More than 600,000 women have benefitted from the trainings, events, and programs offered by the Women’s Entrepreneurship Accelerator, launched by Mary Kay in partnership with six United Nations agencies in 2019.
Fostering Women in STEM: Committed to the development of the next generation of women STEM leaders, Mary Kay has awarded 29 grants totaling nearly $195,000 since 2020.

Economic Sustainability

Celebrating 60 years: Mary Kay Ash’s vision of enriching women’s lives continues. Mary Kay, still family-owned and -led, has blossomed into a global brand with nearly 4,000 employees and millions of Mary Kay Independent Beauty Consultants in more than 35 markets. For more than 60 years, Mary Kay has provided an unparalleled entrepreneurship opportunity for women around the world. The company was named the #1 Direct Selling brand of Skin Care and Color Cosmetics in the World by Euromonitor International1.
Digital Innovation: Mary Kay enhances the capabilities of Independent Beauty Consultants through digital tools, including augmented reality apps and the Interactive Catalog, allowing them to excel in their businesses and realize their dreams.
Advocacy for Gender Equality in AI: Partnering with the Equal Rights Trust, Mary Kay pioneered research to eliminate gender bias in AI technologies.

Laserfiche Global Headquarters Achieves LEED Silver Certification

July 24, 2024,Long Beach, Calif., United States : Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced today that its Long Beach-based global headquarters has been awarded LEED Silver certification. LEED (Leadership in Energy and Environmental Design), developed by the U.S. Green Building Council (USGBC), is the most widely used green building rating system in the world and an international symbol of excellence. Laserfiche achieved LEED Silver certification for implementing practical and measurable strategies and solutions in areas including sustainable site development, energy efficiency, materials selection, and indoor environmental quality.

The Laserfiche headquarters project integrated sustainability and environmental practices into the construction and overall design from its inception. The site, located on a corner block of Long Beach Boulevard near the 405 freeway, was once the location of eight formerly active oil wells and widely considered undevelopable. A full remediation restored the soil and groundwater environment in preparation for construction.

Reinforcing sustainable practices beyond site remediation, Laserfiche selected low-carbon and chemically transparent building materials. During construction, Laserfiche achieved an 85% construction waste diversion rate, translating to 80 tons of CO2 saved from emissions — equivalent to an energy offset of 10 single family houses for a full year.

Design and construction followed principles of biophilic design, which focuses on incorporating elements of the natural world that contribute to human health, wellness and productivity. The office optimizes energy efficiency and thermal comfort while maximizing daylight throughout, providing well-lit workspaces and access to outdoor areas, including communal patios.

“Achieving LEED status with our global headquarters demonstrates Laserfiche’s deep commitment to our employees and the wider Laserfiche community,” says Karl Chan, chief executive officer at Laserfiche. “As one of the first global technology companies to establish a headquarters in Long Beach, we’re excited to deepen our connection to the city and region. We look forward to continuing to model innovation in our product development as well as our workplace.”

“Achieving LEED certification is more than just implementing sustainable practices. It represents a commitment to making the world a better place and influencing others to do better,” said Peter Templeton, president and CEO, USGBC. “Given the extraordinary importance of climate protection and the central role buildings play in that effort, Laserfiche’s Global Headquarters is creating a path forward through their LEED certification.”

SLB to Accelerate Co-Development of AI-Driven Digital Platform for Aker BP

July 24, 2024,Houston, United States : SLB and Aker BP today announced they have agreed a long-term partnership to co-develop an AI-driven digital platform for Aker BP to accelerate innovation and deliver substantial efficiency improvements across the company’s E&P operations. The new platform will leverage the Delfi™ digital platform to enable new digital solutions in the cloud for Aker BP.

“By co-developing AI-powered digital technologies, we will transform Aker BP’s subsurface workflows, accelerating planning cycles, increasing production, and reducing costs across their entire E&P life cycle,” said Rakesh Jaggi, President, Digital & Integration, SLB. “We have made a long-term commitment with Aker BP to continuously improve the subsurface part of their platform, driving constant efficiency optimization and more sustainable energy production.”

The partners will transition Aker BP’s current application portfolio to the cloud and create one integrated platform for subsurface workflows. The high-performance computing speed of the cloud will enable the platform to leverage advanced AI and domain expertise from SLB and Aker BP to reveal new insights from previously untapped data, driving substantial efficiency and performance improvements.

“The platform we develop in partnership with SLB is a key step in realizing our strategy to build the E&P company of the future and cement our position as a digital leader,” said Per Øyvind Seljebotn, SVP Exploration & Reservoir Development, Aker BP. “Leveraging the cloud for data-driven subsurface workflows will increase efficiency and value creation, while helping to lower the environmental impact from our fields and discoveries.”

An essential part of enabling AI-driven workflows is establishing a unified data environment. The new platform builds on SLB’s commitment to the Open Group’s OSDU® Technical Standard and close integration with Microsoft’s Azure Data Manager for Energy.

“Moving to the Delfi platform is a big step forward on our data-driven journey. The use of Azure Data Manager for Energy, a strong and open collaboration with our digital ecosystem, and a high ambition to leverage GenAI are key benefits in this partnership with SLB,” said Paula Doyle, Chief Digital Officer, Aker BP.

The Estee Lauder Companies Names Akhil Shrivastava as Executive Vice President and Chief Financial Officer Effective November 1, 2024

July 24, 2024,New York, United States : The Estée Lauder Companies Inc. (NYSE: EL) (“ELC” or “the Company”) today announced that Akhil Shrivastava has been appointed Executive Vice President and Chief Financial Officer, succeeding Tracey T. Travis, whose intention to retire was announced on July 11, 2024. Akhil will report to William P. Lauder, Executive Chairman, and Fabrizio Freda, President and Chief Executive Officer, consistent with the reporting structure for Tracey.

Akhil will assume his new role effective November 1, 2024. Tracey will remain at the Company until her retirement on June 30, 2025 to support a seamless transition.

“With over 25 years of extensive financial and leadership experience, Akhil is an exceptional and capable leader whose financial and strategic expertise and insights have been important in supporting the Company over the past several years, and he will be instrumental in driving forward our strategic direction and decisions,” said Fabrizio Freda. “I look forward to partnering with Akhil as we continue to rebuild stronger, more sustainable profitability and sales growth acceleration across the business.”

In his new role as Chief Financial Officer, Akhil will be responsible for the Company’s Global Finance, Accounting, Tax, Treasury, Investor Relations and New Business Development organizations. He will lead ELC’s Global Finance & Strategy (F&S) organization and will continue to cultivate and strengthen the tremendously talented Finance & Strategy Team, continuing to imbue agility and consumer-focus across the organization to drive sustainable value creation, governance, and strategic business objectives and priorities for the long-term.

Since joining ELC in 2015, Akhil has held several senior finance roles within the Company. He was recently named ELC’s Senior Vice President, Corporate Controller, a role that oversees Corporate Accounting and Financial Planning & Analysis, the International and Online Finance organizations, Pricing and Value Chain Finance, serving on both the Finance & Strategy Leadership Team and Executive Leadership Team. He also oversees the Operational Excellence pillar as part of the Profit Recovery and Growth Plan focused on driving strong inventory, cash, and cost improvements for the Company. Prior to his current role, he was Senior Vice President, Treasurer, where he was responsible for core Treasury functions, the Enterprise Risk Program, Real Estate, and oversight of the Company’s retirement funds.

Akhil will serve as a member of several of ELC’s senior management leadership groups including the Executive Leadership Team, Investment Development Committee, Fiduciary Investment Committee, and Corporate Risk Management Committee. In some cases, his membership will continue, and, in others, he will be a new member.

“Akhil has demonstrated his capabilities as a transformational, visionary, and collaborative leader who combines finance and strategy with an appreciation for the creativity within our business and our brands with consumers at the heart,” said William P. Lauder. “He also has a keen ability to cultivate high-performing teams and organizations and will continue to strengthen the tremendously talented Finance & Strategy organization, which will be instrumental in continuing to drive our strategic business objectives and priorities for the long-term.”

Akhil first joined ELC in 2015 as Vice President, Global Finance & Strategy for the Estée Lauder brand and was then appointed to the role of Senior Vice President, Global Finance & Strategy for Jane Hertzmark Hudis’ Brand Cluster in January 2019, where he provided strategic leadership and financial guidance while maximizing business and transformational opportunities across the brand cluster. Specifically, he helped allocate resources to support and promote the best growth opportunities from a consumer, sub-category, geography, and channel perspective.

He has also served as a valued member of many key enterprise initiatives at the Company, providing strategic financial direction for projects which include transforming ELC’s planning processes and capabilities to support the end-to-end business from consumer demand to delivery.

“With its leading portfolio of iconic brands, extensive global reach, and impressively talented people, I am honored to lead the Global Finance team,” said Akhil Shrivastava. “I look forward to helping to advance the Company’s multiple engines of growth to rebuild stronger, more sustainable profitability and support sales growth acceleration across brands, product categories, and regions while evolving the business for the future.”

Before joining The Estée Lauder Companies, Akhil spent eighteen years at Procter & Gamble, where he served in several finance and leadership roles across Asia, North America, and the global businesses, including Finance Director for Gillette, North America.

Akhil is a graduate of Engineering College in Rewa, India and has a Master’s Degree in Finance and Control from Delhi University.

Cautionary Note Regarding Forward-Looking Statements

Statements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include the various quotations related to rebuilding profitability and sales growth and the future of the finance and strategy function. Although the Company believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company’s expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement the Company’s profit recovery and growth plan and those described in the Company’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended June 30, 2023. The Company assumes no responsibility to update forward-looking statements made herein or otherwise.

Corpay Cross-Border Named the Official B2B FX Partner for AEG Presents UK in Europe

July 24, 2024,Toronto, Canada : Corpay, Inc.*, (NYSE: CPAY) a global leader in corporate payments, is pleased to announce that Corpay’s Cross-Border business has entered into an agreement with AEG Presents UK, a global leader in live music and events, to become the Official B2B Foreign Exchange (FX) Partner of AEG Presents in Europe.

Through this partnership, AEG Presents UK will gain access to and utilise Corpay Cross Border’s innovative solutions to help mitigate foreign exchange exposure from their day-to-day business needs. Additionally, Corpay Cross-Border’s award-winning platform will enable them to manage their global payments from a single point of access.

“The Corpay Cross-Border team is thrilled to become the Official B2B FX Partner of AEG Presents UK in Europe,” said Brad Loder, Chief Marketing Officer, Corpay Cross-Border Solutions. “This is a significant milestone for Corpay’s global partnership program evolution, as it further expands our footprint within the world of live music, events, and entertainment. With our strong focus on growing the Corpay brand, as well as our currency risk management business globally, we are elated to partner with AEG Presents, a global leader in live music and events.”

Stephen Van Dyk, Vice President & Finance Director, AEG Presents UK said: “We are looking forward to working with Corpay and utilising their platform and services.”

FPT Software and Project Management Institute Forge Strategic Partnership, Driving Talent Development and Innovation

July 24, 2024,Hanoi, Vietnam : Global leading IT company FPT Software recently signed a large-scale Memorandum of Understanding (MoU) with the world’s leading organization for project management, the Project Management Institute (PMI). This partnership aims to bridge skill gaps within the technology industry and foster innovation worldwide.

Under this agreement, PMI commits to supporting FPT Software in creating and implementing a comprehensive career-long learning and development framework for its employees. PMI will also share the most up-to-date project management principles and standards so that FPT Software can ensure quality control of its in-house training programs.

In 2024, FPT Software aims to achieve 555 certifications for its project managers, including 500 Project Management Professional (PMP) certificates, 50 Program Management Professional (PgMP) certificates, and 5 Portfolio Management Professional (PfMP) certificates. In three years, FPT Software plans to obtain a total of 2,600 PMI certifications. These project management certifications are the gold standard in project management, recognized by organizations worldwide. This not only validates the expertise of FPT Software’s workforce but also enhances their professional recognition globally, boosting FPT Software’s credibility when engaging with potential customers, leading to improved operational efficiency and client satisfaction.

“FPT Software has over 2,300 project managers, and we always prioritize the continuous development and enhancement of skills and knowledge for our project management professionals. The partnership with PMI sets the premise for us to standardize delivery between offshore, nearshore, and onshore operations, and strengthen our service consistency and reliability across different geographies. By aligning our processes with PMI’s internationally recognized standards, we can better meet the diverse needs of our global clientele and further solidify our position as a trusted partner in digital transformation,” said Vu Tien Dat, FPT Software’s Chief Delivery Officer.

SoHyun Kang, Regional Managing Director – Asia Pacific, PMI said, “It gives us great pleasure to collaborate with FPT Software to nurture talent and bridge the skill gap to meet the industry demands of supporting technology and innovation development in Vietnam and globally. PMI is committed to empowering project professionals with globally recognized certifications, standards, online courses, thought leadership and tools that can help them in their career journey of learning and development. We welcome FPT Software to our vibrant and growing project professionals’ community which is at the core of what we do at PMI. We harness the power of our community to consistently add value to the profession.”

Veet Unveils Its Revolutionary Veet Pure Range with Brand Ambassador Sara Ali Khan

July 24, 2024,New Delhi, Delhi, India : Veet®, the leader~ in depilatory products, announces the launch of its groundbreaking new range, Veet Pure, at an exclusive event held in Mumbai today. The event was graced by Bollywood sensation and Veet brand ambassador, Sara Ali Khan, who unveiled the product to an enthusiastic audience of influencers and beauty enthusiasts. This innovative product line marks a significant milestone for Veet, promising a salon-smooth finish in just 5 minutes^ and offering consumers a no-compromise solution for hair removal.

Veet is set to enhance the hair removal process with the new range of Veet Pure made with natural extracts such as organic aloe vera, rose extracts, and mint extracts. Veet Pure is designed to meet the evolving needs of modern women who seek effective and gentle hair removal solutions. The new product stands out with its gentle yet effective formula, addressing common concerns associated with hair removal creams, such as foul smell.

Actress and Brand Ambassador Sara Ali Khan expressed her excitement at the launch, “I have always been an integral part of the Veet family and have witnessed how it has always catered to the needs of modern women. Hair removal can be such a task, we don’t necessarily have the time to indulge in time-consuming salon appointments every time. Veet Pure is a game-changer for women who want an easy and effective hair removal solution that’s also gentle on the skin.”

Speaking on the occasion, Kanika Kalra, Regional Marketing Director, Health, Reckitt South Asia said, “At Reckitt, we aim to deliver the best user experience that addresses consumers’ interests, with a sharp focus on constant innovation and excellence. We’re proud to introduce a product that combines effectiveness with gentle care, reflecting our mission to enhance women’s lives. With the new Veet Pure, we aim to deliver the superior choice of hair removal to all the women who want a hassle-free experience with a salon-smooth finish every time. We understand the importance of gentle, effective, and convenient hair removal options, and Veet Pure delivers just that. Our consistent efforts to innovate ensure that we provide the best products to our consumers.”

Veet Pure provides consumers with smooth, moisturized, and visibly glowing skin in just 5 minutes^, setting a new standard in hair removal solutions. Additionally, it helps in exfoliating your skin, providing a comprehensive beauty solution without compromising on quality. The all-new Veet Pure packaging further enhances the appeal of this revolutionary range, emphasizing Veet’s commitment to innovation and quality.

Veet Pure is now available nationwide, inviting consumers to experience the salon smooth finish at home, at a starting price of INR 54 for 15 grams.