Category Archives: Business

Heat-Timer’s Electronic Tempering Valve (ETV) Ensures Accurate Water Temperature Regulation

Lakeland, FL, July 23, 2024 — Engineered Energy Equipment (EEE) is proud to announce their partnership with Heat-Timer Corporation, a state-of-the-art manufacturere that provides equipment to regulate water temperature for domestic hot water with their electronic tempering valves (ETV). Applications that are ideal for the ETV include: nursing homes, medical/hospital, multi-family residential, hotels and lodging, industrial/commercial, schools/colleges, and many more.

“When precise water temperature control can be achieved affordably, with user-friendly operation, the ETV is the perfect solution,” said Kevin Warren, EEE’s Director of Sales and retired US Navy Boiler Technician Chief (BTC).

This electronic tempering valve (ETV) ensures accurate water temperature regulation for a wide range of applications. It features a large, easy-to-read display and a user-friendly adjustment module that can be conveniently located up to 500 feet away from the valve. This setup allows for quick monitoring and adjustment of the outlet water temperature without needing direct access to the valve piping.

The ETV Platinum Plus integrates a robust stainless steel or bronze valve body, a dependable electronic actuator, and a control module. The control module continuously monitors and displays the valve’s outlet temperature, which can be read easily from across the room under any lighting conditions.

With a user-adjustable set point in one degree increments, the control module uses PID-type logic to adjust the signal sent to the actuator. Mounted directly on the valve body, the actuator mixes hot and cold water to achieve the desired outlet temperature.

The control system quickly restores the desired water temperature–even after significant changes in load conditions, with minimal fluctuation. This makes the ETV Platinum Plus ideal for applications with sudden load shifts or where an outlet water return cannot be piped into the valve’s cold water supply. The ETV provides a reliable solution in a cost-effective and easy-to-use package.

The ETV Platinum Plus is ideal for any application where water temperature must be accurately controlled: domestic hot water temperature control, heating and cooling applications, industrial processes, and many commercial applications.

Watch the video, ETV Maintains Target Temperature with Low and High Flow Rates with a Single Valve.

EEE is one of Florida’s leading manufacturer representatives that focuses on finding equipment to reduce costs, increase erficiency, and help our clients meet their decarbonization goals. Our team and our manufacturers provide energy saving strategies that reduce greenhouse gas emissions that promote a healthier workplace and create a cleaner environment.

New Mexico Department of Agriculture Conducts a Technical & Educational Seminar on American Pecans

23rd July 2024  New Delhi, Delhi, India To educate and create awareness about the technical aspects of American Pecans, New Mexico Department of Agriculture (NMDA) conducted an engaging Seminar on the benefits of American Pecans today in New Delhi. This move is a concerted effort from NMDA to popularise American Pecans in light of the growing health consciousness amongst Indians. Eminent speakers who were present at the Seminar included Dr. Richard Heerema from New Mexico State University and Ms Serena Schaffner, Managing Director – Global Marketing and Regulatory Affairs & American Pecan Council Promotion Board (APPB). The session was well attended by leading chefs and well-known nutritionist Ms Ritika Samaddar who gave useful health tips on Pecans and its health benefits.

Founded in 2016, the American Pecan Council is a group of passionate growers and shellers whose life work is dedicated to growing, harvesting and processing America’s only major tree nut – American Pecans. It is solely dedicated to showcasing the diverse and versatile benefits, uses, and remarkable history of America’s native tree nut. The purpose of APPB is to strengthen the position of American Pecans in the marketplace, maintain and expand markets for pecans, and develop new uses for pecans.

Pecans, often called a Superfood are a powerhouse of protein, healthy fats, and fiber that can help keep you energized and satisfied for long hours. Pecans are a good source of calcium, magnesium, and potassium which help lower blood pressure. In all, American-grown pecan with its nutrient-dense properties is a robust nutritional package in itself – a great Superfood!

Speaking on the occasion, Ms Serena Schaffner, Managing Director – Global Marketing and Regulatory Affairs & American Pecan Council Promotion Board (APPB) remarked, “India offers immense potential for American Pecans and ranks very high in our list of priorities. Life on the fast track, stress, sedentary lifestyle and health disorders have made people prone to health risks like heart attacks, diabetes, hypertension, and even non-communicable diseases like cancer etc. However, with rise in disposable income and awareness levels, consumers are now exploring healthy eating options to stay healthy and lead an active lifestyle. We are delighted to see that India is a growing market for American pecans. In 2022, the United States exported around 109 metric tons (MT) of Pecans to India valued at over $1.3 million. The volume of American Pecans exports to India is growing steadily as more Indians are aware of the health benefits of these amazing nuts. We foresee a huge surge in this volume in time to come.”

Detailing the health benefits of Pecans, Dr. Richard Heerema from New Mexico State University said, “We are all aware of the modern-day stress and challenges that we go through everyday. Pecans fit in well here as it’s a complete guilt-free snack – an anytime, anywhere snack giving you the right nutrients to stay active and healthy especially for people on the move! Besides having it as a snack, delightful and innovative recipes can be dished out with pecans as they are tasty, nutritious and crunchy. They enhance the taste, flavour and give huge opportunity to innovate and decorate the dishes. Globally too, people are looking at plant-based protein sources and Pecans are just the perfect choice! Initially, pecans were only used for garnishing. We look forward to seeing continued growth as we move into the future.”

Career Exploration Redefined: CareerBeam Festival Connects Students with Top Institutions and Experts

23rd July 2024  Mumbai, Maharashtra, India  The highly anticipated 3rd Edition of the CareerBeam Festival is back! This one-of-a-kind career festival is designed to empower students with the knowledge, skills, and connections they need to thrive in their chosen careers with confidence. Register now and take your future by storm! Don’t miss the CareerBeam Festival on May 4th & 5th, 2024 at NESCO, Goregaon (East), Mumbai.

Gear Up for Success at the CareerBeam Festival with The Times of India & Skybags!

The Career Beam Festival, in association with The Times of India, co-powered by Skybags, is gearing up to be an unforgettable event for students seeking a head start on their dream careers. Get career advice from 100+ industry powerhouses such as Pratish R. Nair, the mastermind behind India’s first branding & advertising school, and Nikhil Taneja, the CEO who is empowering youth with Yuvaa (a purpose-driven youth media, research, and impact organization) & also serves on Global Advisory Board of the Bill and Melinda Gates Foundations’ event and community, Goalkeepers.

With over 50 workshops and panel discussions, the CareerBeam Festival provides a valuable opportunity for students to learn about the different educational pathways that will guide them toward fulfilling their career aspirations and navigating the ever-evolving job market landscape. The festival will kick off on the first weekend of May, starting from 10:30 am onwards, the festival will convene over 33,000 square feet where 100+ prestigious institutions such as Amity University Mumbai, Whistling Woods International, MIT-WPU Pune and many more will provide students with a comprehensive and unparalleled career exploration experience.

The CareerBeam Festival is open to everyone! Register now on the CareerBeam website and unlock the perfect path to your dream career. Gain the knowledge and skills employers crave, setting yourself up for future success.

Beyond the Lecture Hall: An Interactive Experience

Need a break from the power-packed career talks? Unleash your curiosity and dive into the exciting festival experiences such as the flea market that will be buzzing with young budding entrepreneurs, a silent movie screening that’ll transport you back in time, a live stage bursting with entertainment, a mind-blowing VR gaming zone, and many more exciting festivities.

Driven by a vision to empower the next generation, Pravash Katuwal, Founder of Vigor LaunchPad who conceptualized CareerBeam emphasizes; “The CareerBeam Festival is more than just an event; it’s a movement towards creating accessible and forward-looking career pathways for the youth. By bringing together top professionals and educators, we are looking to set a new standard in career exploration that is directly aligned with the needs and realities of today’s dynamic professional landscape. The CareerBeam Festival offers a complete experience filled with learning, exploration, and fun – the perfect way to propel students towards their dream career while offering them the chance to unwind and recharge.”

The CareerBeam Story

CareerBeam is a next-generation career guidance platform dedicated to empowering young aspirants. Committed to making career options readily accessible, CareerBeam curates well-structured, career-oriented events and resources. These resources help students discover and pursue their ideal professional paths, ensuring they are well-prepared for the challenges and opportunities of the modern world. The platform equips you with the tools and knowledge to conquer and thrive in today’s ever-evolving landscape of opportunities.

Tax Saving Opportunities in FY 2024-25 Available on Bajaj Markets

23rd July 2024  Pune, Maharashtra, India  Bajaj Markets, a leading digital financial marketplace, provides access to a variety of tax-saving investments. The new financial year (FY) 2024-25 presents an opportunity to optimize taxes and achieve long-term financial goals.

Tax Saving Opportunities

The following financial instruments are available on the digital marketplace. Individuals may choose to invest in these to maximize their tax savings.

Tax Saver Fixed Deposits (FDs)

• Bajaj Markets has partnered with reputable banks to offer tax-saving FDs.
• These FDs allow deductions of up to Rs. 1.5 lakhs under Section 80C of the Income Tax Act, 1961.
• These FDs have a locking of 5 years.
• Competitive interest rates ensure good returns alongside tax benefits.

Equity Linked Saving Schemes (ELSS)

• Invest in a diversified portfolio of stocks through ELSS mutual funds.
• ELSS offers deduction under Section 80C (up to Rs. 1.5 lakhs).
• ELSS has locking of only 3 years.
• Potential for high long-term capital appreciation.

National Pension Scheme (NPS)

• Contribute towards retirement while saving on taxes.
• Get tax deductions of up to 10% of salary (Section 80CCD) if opting for a Corporate NPS Account and Rs. 50,000 (Section 80 CCD(1B)) if opting for an Individual NPS Account.
• NPS offers a disciplined approach to retirement planning.

Home Loan

• Interest paid on home loans can be claimed as a deduction under Section 24 (up to Rs. 2 lakhs) and Section 80C (principal repayment).
• Individuals can consider refinancing their existing home loan for potentially better interest rates and tax benefits.

Explore a variety of investment options offered by different financial institutions on Bajaj Markets and their tax benefits. Individuals can make informed financial decisions and reach their financial goals.

IIM Kashipur to Felicitate 400+ Students at 11th Annual Convocation

23rd July 2024  Kashipur, Uttarakhand, India Indian Institute of Management (IIM) Kashipur, a leading B-school in India, is proud to announce its 11th annual convocation ceremony to be held on 27th April 2024 at the pristine Kashipur Campus.

As many as 438 young and talented minds will receive their degree, and 30% of them are female. The jubilant event will confer degrees to tutees of MBA, MBA analytics, executive MBA, executive MBA analytics, and doctoral Programmes for batch 2022- 2024, showcasing the institute’s unwavering focus on nurturing academic diversity and excellence.

Last year, IIM Kashipur awarded degrees to 353 students; of them, 98 were female. This year, the number of students who received degrees has gone up to 438, and the number of female students has surged to 140.

The momentous occasion will be graced and addressed by the Chief Guest, Mr. Yezdi Nagporewalla, CEO of KPMG India. Also, the much-awaited afternoon would be presided over by Mr. Sandeep Singh, Chairperson, Board of Governors, IIM Kashipur.

Remarkably first-ever, the bittersweet event will award degrees to the first batch of students of Executive MBA Analytics, who have transformed into professionals harnessing the power of analytics, technology, and management through the program’s cross-functional academics and practical learning. Notably, IIM Kashipur was among the leading IIMs that launched this course in light of the New Education Policy.

The landmark ceremony will proudly present the well-deserved degrees to 15 PhD Dept, 232 MBA, 87 MBA Analytics, 21 Executive MBA, and 83 Executive MBA Analytics students, respectively. Along with degrees, IIM Kashipur will award 27 highly skilled to-be graduates with gold, silver, and bronze medals. Apart from that, 17 students who made it to the “Director’s Merit List” for their unfailing commitments to the course will also receive medals from the chief guest.

Remarkably, IIM Kashipur has secured 19th rank among the top 50 Management Institutes/Colleges in India in the National Institutional Ranking Framework (NIRF)-2023 ranking released by the Ministry of Education. IIM Kashipur has also become the only IIM to get into the Top 50 in the NIRF-ARIIA (Atal Ranking of Institutions on Innovation Achievements) quotient, leaving behind other IIMs.

Celebrating Diversity and Creativity: Queen of the Arabian Sea Art National Workshop at Kochi

23rd July 2024  Kochi, Kerala, India  The Shamtamani Kala Kendra at JAIN (deemed-to-be) University proudly concludes the “Queen of the Arabian Sea” National Painting Workshop, held at the picturesque campus of the Design School of Jain University, Kochi (Kerala). The workshop brought together 24 renowned artists from across the country, showcasing their extraordinary talent amidst the vibrant cultural ambiance of Kochi.

Throughout the workshop, 24 talented artists showcased their mastery of the brush, capturing the essence of Arabian Sea culture in breathtaking artworks. Each piece reflected the diversity and richness of the region, serving as a testament to the power of art to transcend boundaries. The artists immersed themselves in a vibrant tapestry of creativity, unity, and cultural exchange.

The workshop welcomed participation from artists, students, and the general public of Kerala Kochi, fostering a sense of community and shared purpose. Attendees were invited to explore their creative potential and contribute to the celebration of culture and unity.

Dr. Chenraj Roychand, Chancellor, JAIN (Deemed-to-be University) said, “Through art, participants conveyed a powerful message of unity and togetherness, emphasizing the importance of embracing diversity and building bridges across cultures. The workshop served as a platform for dialogue, collaboration, and mutual understanding, highlighting the transformative power of artistic expression.”

“We are thrilled to have been part of such a meaningful event that celebrates our cultural heritage and promotes unity through art. The workshop provided a unique opportunity for artists to come together, exchange ideas, and inspire one another,” Ashok Khant, Artist, Gujarat State Honor Awardee.

“Queen of the Arabian Sea Art National Workshop has been an enriching experience, allowing us to explore new perspectives and express our creativity in a supportive environment. We are grateful to the organizers for their efforts in bringing this event to fruition,” Biswaranjan Kar, Odisa (Sculpture And Painting Artist).

Dr. Avinash Kate, Dean of Shantamani Kala Kendra at Jain University said, “As we reflect on the success of this year’s workshop, we look forward to welcoming even greater participation and engagement in the future. Our art initiatives are targeted to encourage people to embark on a journey of self-expression and creativity and showcase their unique vision to the world. Our upcoming events and initiatives are aimed at promoting art, culture, and unity in our community.”

JAIN (deemed-to-be) University’s The Shamtamani Kala Kendra will replicate these events in other parts of the country and expect even greater participation and engagement in the future.

Huf Opens First Testing and Requalification Center in India

23rd July 2024  Pune, Maharashtra, India  Huf, the German-headquartered specialist for car access and authorization solutions, celebrated recently the inauguration of its new testing and requalification center in India at its plant in Chakan (Pune) with local customers and employees. With the so-called TCIL (Technical Center India Laboratory) Huf expanded its local engineering competence after the inauguration of the Technical Center India (TCI) in the Baner (Pune) last year. Huf is thus continuing its growth plan and making India a cornerstone in its engineering and operations network to provide global automotive customers with high-quality and innovative products.

“In 2008 Huf opened its doors in Pune and very quickly became a well-known address for excellent access and authorization products,” said Dirk Fischer, COO of Huf, at the inauguration ceremony. “Today, Huf India is one of our flagship locations for lean management and sustainability. The team in India plays an important role in our Grow beyond strategy to increase our net sales in 2031 up to 2 billion Euros.”

“We are expanding our global network of testing and validation centers to meet the ever-increasing demand for our innovative products and fulfill the high expectations of our customers”, said Bogdan Nuna, CTO of Huf. “The new TCIL is the next milestone in our global set up of development teams to deliver innovation to customers when and where it is needed at reasonable prices, while retaining the leading position when it comes to product quality. With the TCI in Pune and the new TCIL in our plant in Chakan we have now a very good set-up to accelerate our business growth not only on in this important market but also in Asia and above.”

The TCIL is located in a new prepared area of more than 350 square meters with further expansion potential of additional 200 square meters in the Huf site in Chakan. Skilled test and validation engineers will work around the clock on the latest car door handles and locking solutions for Asian but also global customers. “The TCIL complements perfectly our strategy of high vertical integration in India,” said Sandeep Chaudhary, Vice President Huf India. “In Chakan we have the production competencies like die casting, molding, Robotic painting and assembly, and can now directly test and validate our products to supply top quality to our customers. Combined with the product development team located in the western part of Pune we offer high competencies in engineering and production.”

The TCIL is the next step after the opening of the new TCI at the ultra-modern building in the Baner Balewadi district of Pune. The new Laboratory will support the product development activities for the Asian market by testing and validating upcoming innovations but also highly frequented products like lock sets and door handles that Huf is already supplying to global car manufacturers. The new TCIL will also take care of the annual requalification requirements emerging from other Asian and other global Huf locations.

Huf is on track to meet its growth targets for 2031

Just last week, Huf opened the Technical Center Romania Laboratory in Timisoara and is continuing to expand its engineering competence centers with the new laboratory in India. Huf is running Tech Centers in Germany, Romania, China, USA, Mexico, and India. In its 116-year company history, Huf has established itself as the specialist for secure car access and authorization solutions with constant innovative strength. The company benefits from megatrends in the automotive industry and drives innovation for OEMs worldwide thanks to its customer- and market-oriented product development. With the restructuring completed last year and successful refinancing, the company has laid the foundation and plans to achieve annual net sales of two billion euros by 2031.

Hero Vired Rebuilds its Enterprise Division: Aims for 100+ Associations across Corporate, Institutes and Government Bodies

23rd July 2024  New Delhi, Delhi, India  Hero Vired, a prominent cleantech start-up under the Hero Group, today unveiled its expanded focus on delivering tailored educational programs across three key sectors: Business to Business (B2B), Business to Institution (B2I), and Business to Government (B2G). This strategic move is designed to provide customized training solutions that cater to a broad range of domains, functions, and skill sets aimed at enhancing organizational capabilities and facilitating the recruitment and development of talent. The initiative is set to revolutionize learning & development systems and processes to address India’s growing need for a skilled workforce.

The newly launched offerings include personalized and hybrid learning experiences, conducted by leading industry experts. The programs leverage a state-of-the-art Learning Management System (LMS) offering flexible subscriptions, contemporary Learning and Development (L&D) frameworks, and project-based learning geared towards achieving tangible outcomes at the workplace. For educational institutes, Hero Vired has planned employability bootcamps complete with placement support, alongside residential training programs hosted at the BML Munjal University campus. Additionally, for large corporations and startups, the initiative will encompass skill enhancement and talent development workshops. In the public sector, the company aims to equip PSUs and government agencies with cutting-edge skills essential for workforce advancement.

Akshay Munjal, Founder and CEO of Hero Vired, stated, “In today’s rapidly changing employment landscape, which demands speed and agility, we are intensifying our engagement in the B2B sector. Our focus will be on bridging skill gaps, forging deeper connections with organizations, and diversifying our revenue streams. With strategic positioning to bolster the B2B segment, we aim for over 100 partnerships and to facilitate over 100,000 man-hours of upskilling. Our goal is to be the preferred training partner for both corporations and educational institutions, fully equipping our learners with the essential skills and knowledge for the future of work in Industry 4.0.”

The demand for specialized training and upskilling programs is becoming increasingly apparent across various sectors, particularly as large corporations emphasize engineering and technical training, while tech startups focus on advanced technological skills. Notably, with the recognized shortage of Artificial Intelligence (AI) talent and high attrition rates, more companies are opting to invest in training their current employees rather than hiring new ones. Consequently, Hero Vired’s expansion into the B2B sector reflects a growing awareness of the challenges related to skilling and adaptation within different industries. This segment is projected to contribute to 50% of the company’s total revenue in the coming year.

Mr. Anand Verma, Head of Enterprise Sales at Hero Vired, expressed, “Our strategic expansion is a proactive response to the evolving playbooks in talent management by organizations. This initiative is crucial as we aim to build human capital in futuristic domains, diversify our offerings and revenue sources. We are committed to molding the future workforce and establishing ourselves as the go-to skilling partner in the B2B sector. Our programs are designed to deliver significant outcomes, enabling organizations to improve their existing performance and create new growth in a rapidly changing business world.”

Hero Vired’s offerings span a diverse array of domains, encompassing Artificial Intelligence (AI), Machine Learning (ML), Future Technologies, Data Science, finance, management, marketing, gaming, extended reality, leadership, and soft skills. Beyond these core areas, the company also provides specialized training in the Prevention of Sexual Harassment (POSH), quality assurance, and Environmental, Social, and Governance (ESG) practices, catering to the emerging needs of new-age fields.

In its current engagements, Hero Vired is enabling L&D for organizations with organizations such as the DRDO, SPM Pharma-Tech, FarMart, LNJ Bhilwara, P-C Designs, PayMe, Datazymes, and Hero Fincorp. Additionally, it is actively involved with leading educational institutions, including the Gandhi Institute of Technology and Management (GITAM), RNSIT, NDIIT, and AEC Institute while collaboration with the National Institute of Securities Markets (NISM) is also underway. In the past, it had successful partnerships with companies such as Tiger Analytics, Oyo, Yubi, Lane Crawford, Moglix, DarwinBox and BPCL, and academic institutions like Aditya Engineering College and BMU.

Hero Vired is committed to forging enduring Memorandums of Understanding (MoUs) with Training and Placement Officers (TPOs) in academic institutions and registering as an ed-tech service provider with various government entities. The company is dedicated to cultivating meaningful partnerships and providing innovative skilling solutions.

Streax Professional Unveils New Digital Ad for Argan Secrets Hair Colour, Starring Actress Vaani Kapoor and Salon Expert Vipul Chudasama

23rd July 2024 Hygienic Research Institute Pvt. Ltd.’s Streax Professional has launched a new digital ad for their core hair colour line – Argan Secrets Hair Colour. Starring the brand’s ambassador-Vaani Kapoor and technical ambassador, well-known salon expert – Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour.

Streax Professional’s Argan Secrets Hair Colour’s new digital ad helps consumers experience the difference in every hair strand with its Mirror Shine that transforms the hair into a radiant masterpiece.

The storyline is set in a salon setup where Vaani is seen sitting on a salon chair says that she places her trust only in professionals for bringing shine to her hair; cut to salon expert Vipul Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. Further, he advocates that Argan Secrets Hair Colour enriched with Argan and Walnut Oils gives long-lasting hair colour along with Mirror Shine. Vaani then urges viewers to achieve this Mirror Shine and long-lasting colour at the nearest hair salon. With this digital ad, the brand aims to target urban women seeking professional–grade hair colour solutions.

Sharing his insights on this digital ad, Dheeraj Arora, Managing Director & CEO, HRIPL stated, “At Streax Professional, we aim to enhance both salonists’ skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”

Speaking about the digital ad and Argan Secrets Hair Colour, Rochelle Chhabra, Spokesperson, Streax Professional, said, “We are thrilled to introduce the new ad campaign for Streax Professional’s Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we’re confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”

Sharing her experience of being a part of the digital ad, Bollywood Star Vaani Kapoor and Brand Ambassador for Streax Professional said, “I’m happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients’ hair.”

Speaking about Streax Professional Argan Secrets Hair Colour, Vipul Chudasama, Technical Ambassador, Streax Professional said, “Streax Professional’s Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.”

Shaurya Mehta and Srishty Rode shine in the music video Dil Ye Dilbarro

23rd July 2024  Mumbai, Maharashtra, India  Singer, composer and songwriter Shaurya Mehta has once again captured the hearts of music lovers with his latest release, the soul-stirring music video titled ‘Dil Ye Dilbarro’. The duet song features the talented Srishty Rode and has heartwarming lyrics by Kaushal Kishore, with the female vocals rendered by the melodious Rupali Jagga and male vocals & music by Shaurya himself. Known for his versatility, Shaurya has yet again proven his mettle in the industry with this captivating composition.

Speaking about the song, Shaurya shared, “My new song ‘Dil Ye Dilbarro’ has come out to be beautiful, and I myself listen to it on loop at times. I believe it will resonate with a lot of people. Also, Ladakh is a factor. I love the mountainous destination and the picturesque locales there including Pangong which was also the setting for the final sequence of 3 Idiots.” Speaking about the initial portion which starts off with him donning the Army uniform, Shaurya added “We initiated the song with the Indian Army portion as I’ve always felt our troops sacrifice everything for us including time with their loved ones and Ladakh is a constant reminder of that. It is my second song we have shot there.” More so, the music video seamlessly weaves together mesmerizing visuals with Shaurya’s enchanting melodies, creating a captivating cinematic experience. “It looks like Gerua,” a viewer described.

The song’s lyrics, coupled with its soulful composition, evoke a myriad of emotions, striking a chord with listeners. Reflecting on his experience working with the talented ensemble, Shaurya remarked, “The song is a co-creation with all of them. A solid team is needed, especially when you are attempting a major project. Srishty is talented and brings out her best on camera. Rupali is a wonderful singer, and her voice & feel elevate the song. Kaushal Bhai is a close friend and a wizard with words. Aslam Khan, the Director is also a friend and creative with bringing out the best in the cast. I thoroughly enjoyed doing this song with each one of them.”

Innovative as ever, Shaurya has pushed the boundaries of creativity with ‘Dil Ye Dilbarro’, incorporating unique elements that set the song apart. “The song begins with lines inspired by Kashmiri poems and then flows into the Hindi language. I hope people will like that as it’s an under-experimented combo, and it’s upon artists to bring different languages, dialects & cultures to the forefront,” Shaurya shared. Additionally, the decision to embrace spatial sound with Dolby Atmos adds an immersive dimension to the auditory experience, enhancing the overall richness and depth of the music.

Despite the challenges faced during the shoot, including freezing temperatures and demanding terrain, Shaurya’s dedication and passion for his craft shone through. “During the shoot, I was carrying Srishty across different shots, and I probably ended up carrying her for a kilometer in total on stones & sand in sloping terrain. Got tendonitis & and interstitial sprain after the shoot,” Shaurya laughingly reminisced. “All worth it after watching the video. No pain, no gain,” he added.

Looking ahead, Shaurya remains focused on his musical journey, with aspirations of expanding his repertoire to include singing for movies and OTT platforms. “I want to sing for movies, web shows, series, and the OTT space. I have been misquoted before that I prefer one over the other, but I do want to see a Filmfare award in my hand some day,” he affirmed, reflecting on his long-standing dream of achieving recognition in the film industry.

While Srishty Rode was heaping praises for Shaurya Mehta for making the work environment easy and comfortable, lyricist Kaushal Kishore acknowledged that Mehta gives complete creative liberty for bringing the best output. On the other hand, Rupali Jagga expressed her gratitude stating that she has never sung something like this despite being from a Kashmiri background. As the song resonates with listeners & viewers far and wide, Shaurya’s musical journey is sure to reach greater heights, leaving a mark on the hearts of music enthusiasts everywhere.