Category Archives: Business

Justdial Reports Highest-ever Quarterly Revenue and Net Profit, Marking 13.6percent and 69.3percent YoY growth, Respectively for Q1 FY 25

19th July 2024  Mumbai, Maharashtra, India  India’s leading local search engine, has reported its highest-ever financial results, demonstrating exceptional growth and robust financial health for the first quarter of FY25. The company achieved a record revenue of Rs. 280.6 crores, marking a significant 13.6% year-on-year (YoY) increase, underscoring its commitment to delivering top-tier digital solutions to businesses and consumers nationwide.

Justdial’s effective cost control measures and revenue optimization strategies are underscored by its highest-ever operating EBITDA, which stood at Rs. 80.6 crores, a 119.8% YoY growth. This contributed to the company achieving a net profit of Rs. 141.2 crores during the quarter, the highest ever for any quarter in Justdial’s history, reflecting a substantial 69.3% YoY increase.

The impressive financial metrics highlight the substantial value Justdial provides to its users and business partners. The platform has effectively addressed the daily local search needs of users while offering businesses the visibility to grow their businesses. This quarter, Justdial’s network of active businesses expanded notably, reaching a total of 44.9 million. The platform also attracted its highest-ever quarterly visitors at 181.3 million, adding 10 million users from the previous quarter. As of now, Justdial boasts 198.2 million images and 149.1 million reviews against various businesses.

Mr. Shwetank Dixit, Chief Growth Officer of Justdial, commented, “Justdial’s highest ever revenue and a 69% YoY growth in PAT demonstrate our ability to drive strong financial performance in a highly competitive market. We’ve prioritized delivering exceptional value to our stakeholders, including shareholders, users, and businesses. Our dedication to providing in-depth search content has empowered users to make informed decisions, while our platform continues to be a powerful digital marketing tool for businesses.

We remain focused on identifying new growth opportunities and managing costs. We’re excited about our emerging low-cost customer acquisition channels, which hold the potential to significantly improve margins over time. As we look ahead, we are committed to innovation, including the integration of generative AI to further elevate user experiences. We are proud of our journey so far and are confident about exceeding expectations in coming quarters.”

Despite challenges from vertical players, Justdial, an industry veteran, continues to adapt and innovate, defending its position as the leading search platform across local search categories. Some of the strategic initiatives taken by Justdial has been:

Leveraging Generative AI: Justdial has been building internal teams to leverage Generative AI to improve productivity as well as user experience. Some areas where generative AI is successfully deployed are assisting users in writing reviews and providing users with review summaries or product descriptions for decision-making. By efficiently using Gen-AI to replace a lot of manual work on image creation and image processing, Justdial has been able to create information at a much faster pace.

B2B: Continues to be a focal area for Justdial. In Q1, Justdial has been seeing continuous growth in revenue from this segment. It is primarily driven by initiatives focussed on enhancing B2B product content quality and much-improved user/vendor experience. B2B will remain a focus area in subsequent quarters with dedicated teams working to achieve higher growth in B2B. Gen-AI has helped vendors in creating their service catalogs easily without much hindrance.

Category-focused initiatives to bring depth and help users extract more value from Justdial. Some of these initiatives include booking appointments with astrologers, detailed information about doctors practicing at Hospitals, Service catalogs in Spa and salons etc.

New sales channels: The company has been experimenting with new low-cost and high-margin sales channels to acquire customers. Justdial’s new self-sign-up flow has made it easier for vendors to subscribe to the plan that works best for them. In addition, Justdial has leveraged client success stories in campaigns across multiple digital platforms to drive consumer interest and generate sales leads.

A Swatch Summer Awaits with Big Bold Vibrant Vibes

19th July 2024  New Delhi, Delhi, India  Bigger is better and more is more when it comes to summer fun, memorable moments and good times. At Swatch, we know that summer is the time to break out of the old routine and dial up the color as you live your best life of lightness and freedom from sunrise to sunset. That’s why we’ve created the brand-new COLORS OF JOY Collection. The six supersized BIG BOLD models were created for bold explorers and those proud to be different. BIG BOLD embodies an attitude, a mindset, and a way of life that is irreverent, confident, and entirely unexpected.

Presented in a range of transparent zingy, zesty, fresh, and fun colors these watches are designed to be worn everywhere, with everything and they’re ready for anything!

From the case to the bracelet, from the bezel to the glass, and even the dial, the watches are made using bio-sourced materials. They’re light, transparent, colorful, and comfortable to wear as well as water resistant, making them the perfect holiday watch!

In a first for Swatch, the integrated, injection molded bracelet also has a biosourced folding butterfly clasp to ensure maximum lightness. It’s a traditional high-end watchmaking feature reimagined in our patented materials and offering a uniquely Swatch look and feel with guaranteed Swiss-made quality.

What better way to start the day than with the sunrise vibes of YELLOW JOY? It’s a perfect shot of happiness to get you going and to signal that today is going to be epic.

Choose ORANGE JOY for the feel-good boost of warm morning sunlight. When things hot up you’re guaranteed to still look cool every minute of every day.

TURQUOISE JOY invites you to dive right in and seize the day with a refreshing dip in the water or just a tall, cool drink. It’s a moment of pure joy when you cool down in the afternoon heat.

PINK JOY is inspired by the early evening start of the sunset, bringing time with friends into the spotlight as you relax together and check out your social feeds for the best moments spent together so far.

PURPLE JOY reflects the magic of twilight as the warm summer evening moves from light to dark, from day to evening vibes, from shorts and swimsuits to your best party outfit and the promise of the evening to come.

The deep blue color of NAVY JOY makes it a perfect night-time companion for a moonlit walk, pillow talk or a night out on the town.

Whichever color you choose, embrace the BIG BOLD vibrant vibes and feel the joy. From the pool to the beach to the park and from sunrise to sunset, bigger is definitely better with the light, transparent COLORS OF JOY Collection where a Swatch summer awaits!

The COLORS OF JOY Collection is available from July 11, 2024, in Swatch stores worldwide and on swatch.com.

Kiara Advani Spills the Secret Sauce of Celebrity Brand Endorsements at Brand World Summit 2024

19th July 2024  Mumbai, Maharashtra, India  In a rare glimpse into the world of high-stakes celebrity branding, Bollywood powerhouse Kiara Advani pulled back the curtain on her USD 66 million brand empire at the Brand World Summit 2024. Advani’s candid revelations offer a golden opportunity for brands seeking to unlock the full potential of celebrity partnerships in today’s cutthroat market.

In a riveting conversation with Krystyna Devina Lason, Senior Anchor & Producer, Times Internet, Advani laid bare the blueprint for her endorsement success. The secret? A laser-focused approach to brand selection and a commitment to authenticity that resonates with millions.

“It’s about finding that perfect match,” Advani revealed, citing her renewed partnership with Pond’s as a “Jodi that’s meant to be”. This strategy of forging long-term alliances has catapulted Advani to the upper echelons of India’s most valued celebrity endorsers.

But it’s not just about star power. Advani’s insistence on using the products she endorses – from Mango’s fashion-forward designs to Tresemme’s hair care range – has created a trust factor that’s pure gold for brands. “When I speak about a product, my audience knows it’s coming from a place of genuine experience,” Advani emphasized.

For brands looking to tap into the Advani effect, the actor shared her criteria for the perfect partnership: a brand’s vibe, market positioning, and ethical alignment must all hit the mark. But the real game-changer? Advani’s hands-on approach to campaign creation. “I’m not just a face”, she asserted. “I’m a creative partner invested in the brand’s success”.

In a move that should have marketing teams sitting up straight, Advani also revealed her secret weapon for maintaining consumer trust: active follow-ups on customer feedback. This consumer-centric approach ensures brands deliver on their promises, creating a win-win situation for all parties involved.

Advani’s insights at the summit don’t just offer a peek behind the celebrity curtain – they signal a seismic shift in India’s advertising landscape. As the industry moves towards more authentic, value-driven partnerships, Advani’s approach serves as a masterclass for brands looking to stay ahead of the curve.

With a decade-long career in Bollywood and a portfolio boasting 26 top-tier brand endorsements, Kiara Advani isn’t just riding the wave of change – she’s creating it. For brands looking to make their mark in 2024 and beyond, the message is clear: it’s time to take notes from Bollywood’s branding maverick.

ICCOA Honoured to be Invited to the Pre-Budget Consultations with the Union Finance Ministry, Govt of India

19th July 2024  Bangalore, Karnataka, India  ICCOA-(International Competence Centre for Organic Agriculture) was among the sector experts/Agriculture Economists invited to meet Finance Minister Ms. Nirmala Sitharaman in New Delhi in the pre-budget consultation process. ICCOA was asked to discuss and suggest solutions to the challenges the Organic Industry is facing and to strengthen the Organic/Natural farming Policy.

Manoj Menon, Executive Director/CEO of ICCOA expressed that, “It’s a very innovative and sensible exercise from madam finance minister to hold talks with various sector experts and take their studied views before budget is prepared for the country. ICCOA feels privileged to be recognized as the organization to be part of this exercise and to add value by representing the organic and natural farming sector.”

Film on ICCOA

Organic farming has a positive impact on biodiversity, and soils and thus it provides increased resilience for our farmers and healthy, safe foods to the consumers. India s journey into the “Certified Organic” world started in 2001, and moved on to set its own standards and accreditation. India launched the National Program – NPOP to become one of the first countries to have its own National Systems. Further, it received recognition from USA -USDA’s NOP and from the European Union in 2006. But In 2021, India started to face its biggest setbacks with the US terminating the conformity assessment recognition; and EU suspending many of Indian certifying agencies.

Keeping these in view, ICCOA strongly advocated following recommendations to establish a better-governed system (Board) to integrate and regulate functions professionally.

Recommendations:

1. Organic farmers to get Rs. 15000 per ha per year

Govt is spending Rs. 1,60,000 crores per year on fertilizer subsidies, which is equivalent to Rs. 13800-14000 per ha per year. This use of fertilizer spoils land, water and food quality; and also depletes forex. Organic farmers can be paid an equal amount for avoiding chemicals and saving the nation’s costs.

2. National Organic Board (NAB)

An exclusive body for Organic farming promotions, and development, with divisions for Accreditation and Certification for both the systems (PGS program and for third-party CBs).

3. National Organic Agriculture Research Institute (NOARI) with 5-6 Regional Stations

An institute especially for research on Organic farming practices, Organic seeds, on-farm and off-farm inputs, education (diploma/degree/PG), develop improved seeds/varieties suitable for Organic Farming for higher productivity and farmer’s income. Research is a major driving force and a Central/national institute is needed.

4. National-level Organic food & farming promotional campaign(s)

A campaign for a minimum of 02 years to increase awareness of safe, chemical-free Organic food and farming (akin the NECC’s eggs promotion campaign). This can be a PPP Program, with the government creating an initial corpus, and private players joining to expand the program.

5. Carbon credits

India needs a Policy framework for measurement for Carbon Credits and payments for Organic Farming. Organic farms sequester carbon much better and higher than Conventional/Chemical farming (SOC improvements).

6. A special program

Starting with a pilot to pay Farmers for ecology services, for soil health/fertility Improvement. (E.g. Soil Organic Carbon improvement of every 0.1 improvement, farmer Entitles for Rs. 6000 per ha).

The Famous Emirati Illusionist, Moein Al Bastaki, Returns to Kandima Maldives for a Tropical Summer Kamp, Bringing Magic to Families

19th July 2024  New Delhi, Delhi, India  Renowned Emirati magician and illusionist, Moein Al Bastaki, is set to dazzle audiences once again at Kandima Maldives’ Tropical Kandima Maldives, following his magical performance during Eid Al Fitr earlier this year. The Tropical Summer Kamp, tailored for families, promises an enchanting experience from August 5th to 9th, 2024.

During this immersive event, parents and kids alike will have the opportunity to unleash their inner magician and learn the secrets of magic from one of the best in the business along with getting certified by him. Moein Al Bastaki will be personally guiding participants through the art of illusion, teaching them his most captivating tricks. Moreover, families will have the unique chance to assist Moein and showcase their newfound magic prowess at the end of the Kamp during the grand finale stage show live.

Commenting on the event, Althaf Mohamed Ali, COO of Pulse Hotels & Resorts, said, “We’re thrilled to welcome back Moein Al Bastaki to Kandima for our Tropical Summer Kamp. His previous performance left audiences spellbound, and we are confident that this event will be equally magical. It’s a fantastic opportunity for families to bond and create unforgettable memories together.”

Participants will delve into the world of magic, mastering famous tricks such as Magical Hand Shuffle, Best Money Trick, Mind Reading Card Trick, etc. Through hands-on workshops and interactive sessions, Kandima guests will develop their skills and creativity, creating unforgettable memories together.

In addition to these magical experiences, families will have the opportunity to bond over a diverse range of activities organized during the Tropical Summer Kamp. Kandima boasts one of the largest kids clubs in the Maldives, Kandiland, offering a plethora of new adventure-filled games tailored for children of all ages. From Cooking Classes to Art Sessions at KULA Art Studio, and Beach Bootcamp with Aqua Yoga to Pilates, to the exhilarating aquatic adventures at Aquaholics – there’s something for everyone. For those seeking relaxation, Kandima’s escape spa offers pure bliss where parents and children can indulge in spa treatments. Each day at the Tropical Summer Kamp is unique in its own way with a diverse activity schedule.

Kandima is offering an exclusive tropical escape this summer with up to 60% off on stays until September 30, 2024. Plus, kids under 6 years of age stay free! For stays up to 4 nights or more, enjoy 50% off Return Domestic Transfers. To secure your spot at Kandima’s Tropical Summer Kamp and embark on a magical journey with Moein Al Bastaki, visit www.kandima.com.

Industry Experts to Focus on Advanced AI and Other Technology Innovations at 2nd Edition of EV & AutoTech Innovation Forum

19th July 2024  New Delhi, Delhi, India  Reiterating the growing importance of advanced AI innovations in electric vehicles and automotive technologies towards consolidating India’s position as a global automotive hub, leading EV Enterprises, OEMs, ODM’s, Electronics & Sensors, and Smart Devices Infotainment Manufacturers, Investors, and Auto Sector Thought leaders will converge on 25th July in New Delhi for the 2nd edition of the EV & AutoTech Innovation Forum. Organized by Konnect Worldwide Business Media, the day-long event on the theme ‘Hello World, Disrupt the Future’ is supported by MediaTek, the world’s leading fabless semiconductor company powering nearly 2 billion connected devices a year as an Autotech partner.

According to industry reports, embedded connectivity is expected to be integrated into over 80 percent of passenger cars, while more than 70 percent of these vehicles are projected to incorporate autonomy features by 2030. Deliberations at the EV & AutoTech Innovation Forum will focus on the emerging opportunities in the new-age automotive tech landscape, Two-Wheeler EV AutoTech Trends, Hardware-Software Integration & Emerging Roadmap in EV Charging Technology and Connected & Digital Cockpit: Software Defined Vehicles & ADAS Megatrends For The Next Decade. The panel discussions will cover the aspects of how Software Defined Vehicle (SDV) is drawing the attention of the think-tank of the auto industry in India and the future of mobility is more connected & CASE driven than ever (Connected, Autonomous, Shared, and Electric).

According to Anuj Sidharth, Deputy Director, Marketing & Communications, MediaTek, “Mobility of the future is “eascy” – electrified, autonomous, shared, connected and “yearly” updated. We at MediaTek have strengthened our automotive product portfolio with four auto cockpit chipsets to provide a one-stop solution for major automotive electronic components from computers to connectivity, targeting digital cockpit, infotainment and telematics units. Moreover, MediaTek’s Dimensity Auto allows carmakers to deliver advanced AI across different segments, from premium to entry-level vehicles. Our strategic collaborations with OEMs help them to bring new automotive experiences and we remain committed to provide smart, connected, and incredible technologies to empower 2-Wheelers and 4-Wheelers.”

Kamal Deep Sethi, Global ADAS / Autonomous Mobility CoE Leader, Quest Global said, “As we witness a significant transformation in automotive technology, the forthcoming AutoTech Innovation Forum will highlight the crucial integration of software-defined vehicles and ADAS into contemporary E/E architectures. I will focus on the essential role of HW-SW codesign in boosting vehicle functionality and driving comfort, signaling a new era of automotive innovation. I look forward to sharing our insights on how these developments will reshape the automotive industry and engaging in discussions about the emerging challenges and opportunities with fellow industry leaders.”

Mr. Mukesh Kumar Bansal, Co-Founder & CTO, TelioEV said, “I’m happy to be a part of EV Autotech, a groundbreaking forum that will shape India’s transportation future. I’m excited to network with industry leaders, participate in thought-provoking panel discussions, and hear from keynote speakers. This event has the potential to be a game changer for the companies playing in EV ecosystem, and I’m eager to participate in the debate. With a focus on AI, Autotech, and EV, I am confident that EV Autotech Innovation Forum will propel industry innovation and growth.”

Rahul Sindhwani, CEO, KONNECT added, “The world of automotive is AI driven and connected one today. The future of mobility is more connected & CASE driven than ever (Connected, Autonomous, Shared and Electric) – We are thrilled to host this power packed AutoTech industry forum & offer a best platform in the country to the wide range of tech companies, Investors and other key stakeholders in Automotive Sector to provide a broad and balanced perspective of the latest challenges, opportunities and developments in the fast-moving world of Connected Mobility Technologies in India.”

Numeric Launches its NextGen 3 Phase UPS Keor MP – Innovation that Drives the Future

19th July 2024  Chennai, Tamil Nadu, India  Numeric, a Group Brand of Legrand, the leading manufacturer of power backup solutions in India since 1984, has launched Keor MP as the new addition to its 3-phase UPS system lineup. With ratings ranging from 60 kVA to 200 kVA and scalability up to 1.2 MW, the Keor MP offers unparalleled efficiency of up to 96% in a compact design. Keor MP integrates advanced Li-ion battery technology, providing a sustainable power solution for diverse sector needs such as IT&ITES, enterprise data centers, healthcare, commercial, and infrastructure.

One of the standout features of the Keor MP is its module-based architecture, which ensures low Mean Time to Repair (MTTR) and high Mean Time Between Failures (MTBF). This design not only enhances reliability but also minimizes downtime, making it an ideal choice for critical applications. The three-level IGBT-based inverter technology further boosts efficiency, while the intuitive touchscreen display with live synoptic view allows for real-time status monitoring. With its high efficiency, compact footprint, and advanced technology, the Keor MP is set to redefine the standards of power protection by not only meeting the demands of modern industries but also setting new benchmarks in sustainability. As a trusted leader in the market, Numeric continues to empower businesses with advanced solutions that ensure uninterrupted business continuity.

Satpal Singh, CEO of Numeric UPS, added, “The Keor MP represents a significant disruption in the power solutions market, embodying innovation that drives the future. As a game-changer in the ‘3 phase’ category, it delivers exceptional efficiency and reliability, ensuring our customers experience seamless and uninterrupted operations. Our commitment to innovation and excellence is at the core of this product.”

Signify Inaugurates Global Digital Centre in Bengaluru for Growth, Innovation, and Transformation

19th July 2024  Bengaluru, Karnataka, India  Signify (Euronext: LIGHT), the world’s leading lighting company, has officially launched its Global Digital Centre in Bhartiya City, Thanisandra, Bengaluru. This new office, spanning over 300 people, is designed to be a hub for creativity and innovation and is part of Signify’s Innovation Labs (SIL) in the city. This centre will be the home to some of the best and brightest minds in the digital space.

Signify’s aim is to use this facility to continue pushing ahead on its digital transformation journey, which includes digitalizing customer interfaces, processes, and offers. The Global Digital Centre is equipped with state-of-the-art infrastructure and amenities to enable its 300+ employees to deliver their best. It features a dedicated area for collaboration, co-creation, and relaxation, with stylish interiors, lush greenery, and comfortable workspaces. The combination of cutting-edge technology and a nurturing work environment ensures that Signify’s team can work at their best, driving the company forward in its mission to create a better world through innovation and sustainability.

Mr. Tony Thomas, Chief Digital and Information Officer at Signify said, “We are thrilled to expand our footprint in India with our global digital centre in the heart of Bengaluru. As a leader in the lighting space, we believe that nurturing talent in the digital space will be one of the top key drivers for our growth trajectory of business globally. This base will play a pivotal role to drive the strategic objectives of our organization at large.”

Employees at the new facility will get the opportunity to work on some of the most cutting-edge projects in the digital space including artificial intelligence, machine learning, and automation. The new setup is intended to be a hub of innovation and collaboration, where employees can share ideas and work together to solve some of the most complex challenges in the lighting and digital space.

MAAC Successfully Concludes a First of its Kind Gen AI Powered Tech Challenge – Deadline: A Motion Comic Showdown

19th July 2024  Mumbai, Maharashtra, India  MAAC, a premiere institute and a pioneer in high-end 3D animation Gaming & VFX training, organized Deadline: A Motion Comic Showdown Powered by Gen AI for the students of MAAC, pan India. The theme for this Creative Challenge was “Mythology & History,” which commenced on 23rd May 2024 and concluded in the evening of June 7th, 2024. The event comprised a creative challenge where students relentlessly worked in teams and created 120 seconds of Motion Comics.

During the event, the participating students received masterclasses introducing them to Digital Comics, art generation with artificial intelligence and how to make motion comics. Generative AI has significantly aided creators by streamlining their workflows, providing inspiration, and automating tedious tasks. It has empowered students to push the boundaries of their creativity, resulting in high-quality and innovative motion comics. It has also helped students to enhance their creative process. The challenge focused on utilizing Generative AI to create artwork, with students employing advanced tools such as MidJourney, Leonardo, ChatGPT, and Google translators. This challenge seamlessly blended Generative AI with traditional software like Photoshop, After Effects, and Premiere, allowing participants to enhance their creative process and achieve exceptional results / creative outputs. As part of this Creative challenge, the students got to witness a one-of-a-kind experience working towards an output of Motion Comics using Generative AI tools.

The Creative Challenge saw high participation, with over 155+ teams (4 students per team totaling 620 students) collectively creating over 18600 seconds of motion comics.

Several key technological and market drivers are propelling the animation, VFX, Gaming & Comics (AVGC) industry forward, creating emerging opportunities. Advances in Generative AI, AR, VR, XR, and virtual production are transforming how content is created and consumed. These innovations enable richer, more immersive experiences that captivate audiences worldwide. The design of this tech challenge is based on the 360 Degree Skills Advantage principle of MAAC which puts student’s skills & talent to the test and evaluates their preparedness for jobs in an ever-evolving industry. Through these tech challenges, MAAC focuses not only on technical training but also on fostering an environment of continuous learning and innovation.

Mr. Kallol Mukherjee, Executive Vice President, of International Business, Domestic MAAC & Aptech Learning said, “Deadline: A Motion Comic Showdown represents a ground-breaking creative challenge where our students embrace new age advancements in technology, acquiring smarter skills. MAAC takes pride in pioneering this approach. Instead of shying away from Generative AI, we harness its power to elevate our students’ capabilities and redefine creative boundaries. Generative AI has revolutionized workflows by offering inspiration, automating tasks, and enhancing creativity. This initiative highlights MAAC’s commitment to nurturing talent and preparing students for dynamic careers in the Media & Entertainment Industry. I am delighted to see our MAAC students not only embracing Gen AI in their day-to-day learning but also faring so well in tech challenges such as Deadline.”

Winners of this tech challenge will be receiving Certification of Merit. Additionally, all student participants will be granted a certificate of participation.

Through its top-notch curriculum and comprehensive skill set including technical prowess, industry acumen, creativity, teamwork, adeptness with deadlines, resilience, and personality development, MAAC consistently hones students’ abilities across various facets of the Media & Entertainment Industry, including 3D Animation, VFX, Gaming Multimedia and Broadcast. MAAC underscores the significance of initiatives like “Deadline” in not only equipping young individuals with essential skills but also priming them with new age advanced and smart skills for prosperous careers in the Media & Entertainment sector.

BIG FM Announces AI-Enabled BIG Dhun Platform, Aims to Revolutionize The Musical Experience for Listeners

19th July 2024  Mumbai, Maharashtra, India  Today, AI is not just a mere buzzword; its assuming a central role and reshaping the future across various sectors. Known for being in line with the rapidly evolving technological advancements, BIG FM, one of India’s leading radio networks, is leveraging its offerings under its integrated marketing brand architecture – BIG World, enabling them with the power of AI. Leaping, the radio network aims to create a cohesive and dynamic ecosystem that enhances user experience and fosters a deeper connection with its audience. Kickstarting the first leg of its offering, the radio network announces its distinctive AI-driven initiative – BIG Dhun: a custom song generation platform.

Taking personalization a step further, BIG Dhun is an exclusive AI-powered song-creation platform that will revolutionize the way audiences experience music. The interactive platform will enable users to input different prompts to generate a unique song in seconds. It invites listeners to share specific details reflecting their mood, preferred genre, language, gender, personal story or any chosen theme. The AI platform will generate custom songs that encapsulate the essence of these elements. BIG Dhun is all set to be launched on Friendship’s Day, making the celebrations special for everyone. The songs, crafted with precision reflecting different kinds of relationships that friends share, will be accompanied by touching testimonials. This innovative use of AI not only highlights the technological prowess of BIG FM but also underscores its commitment to fostering genuine connections through the power of music and storytelling.

Commenting on the same, Abraham Thomas, CEO, BIG FM, said, “At BIG FM, we’re leveraging AI to transform our content strategy, enhance engagement and set new benchmarks in consumer experience. It allows us to deliver real-time, data-driven content and interactions, ensuring that our offerings are always relevant, engaging and tailored to individual preferences. We have an impressive line up of offerings in this space which we are sure to get all our stakeholders excited.”

Sunil Kumaran, COO, BIG FM shared, “Through BIG World, our endeavour has always been to provide end-to-end solutions to all our stakeholders. With the introduction of AI, we were leveraging it as a tool to create personalised content and gain deeper consumer insights, but now we are applying it in a more analytical direction. In the age of digital media and entertainment, interactive campaigns that engage users creatively are at the forefront of innovations. Our new platform BIG Dhun aims to harness the power of artificial intelligence to create a unique experience where users can generate personalized songs. It embodies the philosophy of innovation, connectivity and personalized engagement, underscoring our dedication to delivering a holistic experience.”

BIG Dhun anticipates high user interactions, fostering a vibrant and active community. As pioneers in embracing radio + digital advancements, BIG FM continues to innovate and adapt, leading the way whilst merging the best of both worlds- radio’s classic charm with modern digital experiences.