10, Jul 2024
ETT | iByond & WorldVuer Form a Strategic Global Joint Venture to Build the World’s First Artificial Intelligence Operating System WiOS

July 10, 2024, Palm Beach, Fla., United States : ETT | iByond™, together with WorldVuer established WorldVuer iByond’s joint venture to develop the world’s first artificial intelligence operating system, WiOS (WorldVuer iByond Operating System). This collaboration is poised to modernize the technology estates of global enterprises, multinationals, sovereigns, and governments, leveraging intelligent interoperability, speed of innovation, AI, and an airtight security platform. “WiOS is poised to be one of the next big players to dominate the world stage alongside Android and iOS,” concluded Mr. Michael Sutton, Chief Media Officer of WorldVuer Inc.
ETT | iByond™, renowned for its cutting-edge Intelligent Interoperability AI platform, offers seamless integration and intelligent solutions tailored to enhance business operations across various industries. With a commitment to driving technological advancement, iByond’s platform empowers organizations to harness the power of AI, enabling smarter decision-making, improved efficiency, and significant cost savings for enterprises. The iByond platform will serve individual consumers with WorldVuers’ technology products. WorldVuer brings to this venture their existing ecosystem of customers, consisting of 25 countries and 98 Million households, estimated to bring this partnership USD $6 Billion+ in annual software subscription revenues. Additionally, WorldVuer has a diverse portfolio of seven pioneering technologies, each designed to push the boundaries of innovation. WorldVuer’s products are built with an emphasis on security, incorporating airtight cybersecurity measures to ensure the utmost protection for users.
“We are excited to partner with WorldVuer, a company that shares our vision of innovation and excellence,” said Christopher Condon, Chairman and CEO of ETT | iByond™. “This partnership will enable us to deliver an unparalleled AI operating system with the highest level of speed, security, and data connection helping governments and enterprises worldwide to thrive in an increasingly digital world.”
“Innovating an AI Operating System that is built to transition the current global interconnected cloud devices within our communities and countries into an efficient, corroborative, and dynamic Interoperable platform to power current and futuristic devices makes this initiative an exciting opportunity for both WorldVuer and ETT | iByond™,” commented by Dr. Kenneth Ekow Andam, CEO of WorldVuer Inc.
“As we continue to witness extensive adoption and investment in AI across the enterprise and consumer markets globally, the WorldVuer iByond operating system provides breakthrough innovation and value by integrating hardware, software, and platform technologies and services. speed, security, and scale are now in reach at a level far beyond the data management and AI solutions currently available.” Lanny Cohen, Vice-Chairman & CPO, ETT | iByond™
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- By Rabindra
10, Jul 2024
Hithium Launches Eastern Europe’s Largest BESS Project

Tuesday, July 10,Razlog, Bulgaria : Stationary battery manufacturer Hithium has successfully deployed the largest battery energy storage system (BESS) project in Eastern Europe to date, with a capacity of 55MWh. This solar plus storage project was realized completely by EPC company Solarpro, in Razlog, Southwestern Bulgaria, where the project is located.
The new facility officially went live in early June, with the delivery of Hithium’s 16 energy storage containers, each with a capacity of 3.44MWh, to Solarpro. Solarpro is a leading technological provider of solutions for the generation and storage of energy within whole Europe.
Hithium ∞ Block 3.44MWh container
The Hithium ∞ Block 3.44MWh container is a liquid-cooled battery storage system based on Hithium prismatic LFP BESS cells with a 280Ah capacity and a high cyclic lifetime. It is specially optimized for use in stationary battery storage systems with high standards of safety, reliability, and performance. The system’s low levelized cost of storage (LCOS), combined with excellent thermal management, improves energy throughput by ensuring optimal operating temperature and high energy density. It also integrates with a thermal management system, fire protection system, battery management system (BMS), and more.
As Kelson Li, Hithium Senior Director of Sales of DACH, Northern & Eastern Europe said:”We are honored to partner with Solarpro. By providing comprehensive technical and after-sales support throughout the project lifecycle, we aim to foster local expertise and expand the network in Europe. We believe our collaboration with Solarpro will help to accelerate the renewable energy transition and make a positive impact in the region.”
Krasen Mateev, CEO of Solarpro adds:”As strategic partners in this landmark project, we are excited to collaborate with Hithium in bringing this significant BESS utility to operation. This undertaking reflects Solarpro’s dedication to advance renewable energy infrastructure in Eastern Europe, ensuring a sustainable energy future for generations to come.”
Hithium’s Commitment to the European Market
Hithium is committed to fostering a stronger and more collaborative relationship within the local European market. To this end, the company has set up a regional office in Munich, Germany, offering local support and services. Furthermore, Hithium has formed strategic alliances with other industry leaders, including Scan Global Logistics, to offer unparalleled transportation services, and CarbonX, to advance the energy sector in terms of environmental responsibility and technological advancement.
10, Jul 2024
Perfectly Average Welcomes Mira Kapoor as Their Brand Ambassador

July 10, 2024, Mumbai, Maharashtra, India : Perfectly Average, a brand that operates in the area of stackable scintillating jewellery and functional accessories today announced their exciting partnership with Mira Kapoor, who will serve as the face of the brand. Founded in 2021 by Tarushi Chhabra, Palak Chhabra, and Vidhi Jhalani, Perfectly Average has quickly become a symbol of accessible luxury in the jewellery industry.
Perfectly Average offers a stunning array of jewellery pieces including rings, bracelets, earrings, and necklaces, each intricately designed with 18K gold plating, CZ stones, moonstones, amethyst, pearls, and aventurine. The brand embodies the idea that every individual should feel comfortable in their skin and express themselves confidently.
Commenting on the announcement, Tarushi Chhabra, Founder said, “We are absolutely thrilled to welcome Mira Kapoor into the Perfectly Average family. Mira’s embodiment of elegance, grace, and modern sensibility perfectly mirrors the core values that define our brand. Mira is not just a style icon but also a role model who resonates deeply with our mission to redefine luxury as inclusive and empowering. Her influential presence in the fashion world and her genuine appreciation for fine craftsmanship make her an ideal ambassador for Perfectly Average.”
“I am excited to collaborate with Perfectly Average as their pieces make luxury feel personal and meaningful for every woman. As someone who values style that speaks to individuality and empowerment, partnering with Perfectly Average allows me to advocate for jewellery that not only enhances outer beauty but also celebrates inner confidence,” said Mira Kapoor.
Perfectly Average remains committed to crafting jewellery that blends luxury aesthetics with everyday wearability, ensuring affordability without compromise. With Mira Kapoor on board, the brand looks forward to inspiring women everywhere to adorn themselves with confidence and grace, irrespective of societal standards.
10, Jul 2024
Naples Florida Rentals Expands Luxury Rental Home Offerings for Families and Their Pets

Naples, FL, July 10, 2024 –Naples Florida Rentals (naplesfloridarentals.com) today announced a significant expansion of its luxury vacation rental inventory in Naples, Florida. The company has added several new, high-end, super clean vacation properties to its portfolio, ranging from beautiful condos, pool homes and golf front properties for families and their pets.
“We’re thrilled to offer even more exceptional rental options for discerning travelers and their pets visiting Naples,” said Dana Mosholder, CEO of Naples Florida Rentals. “These new luxury homes showcase the very best of Naples living, with well maintained homes and condos, high-end amenities, and prime locations throughout our city.”
The expanded selection includes:
– Golf course homes overlooking challenging Naple Golf Courses which their guests can play on
– Super clean homes with resort-style pools and outdoor enclosed entertainment areas
– Condos with beautiful outdoor grilling and relaxing patios
The new properties feature amenities like gourmet kitchens, master suites, swimming pools, hot tubs and beautiful outdoor grilling and entertainment areas. Rental rates range from $900 to $5,000+ per week depending on the home and season.
This expansion comes as Naples continues to see rising demand for luxury vacation rentals. The city has emerged as the #1 destination for affluent travelers seeking high-end accommodations and exclusive experiences.
“Naples offers a unique combination of natural beauty, world-class amenities, and sophisticated charm,” Dana noted. “Our expanded portfolio allows us to meet the growing appetite for luxury rentals in this incredible destination.”
Naples Florida Rentals owns all of their properties and is the exclusive marketer of their Naples homes. The company handles all aspects of the rental process, from all of our guests’ needs to cleaning and maintenance.
10, Jul 2024
FOMO7 is the Title Sponsor of Trichy Grand Cholas in TNPL
10th July 2024 Trichy, Tamil Nadu, India FOMO7, a premium online sports prediction and gaming platform, is the new Title Sponsor of the Trichy Grand Cholas for the upcoming Tamil Nadu Premier League (TNPL) 2024. This exciting partnership marks a significant milestone for both FOMO7 and the Trichy Grand Cholas, as they join forces to heighten the excitement and engagement of the highly anticipated cricket tournament.
As part of the sponsorship deal, the FOMO7 brand will be prominently displayed on the Trichy Grand Cholas team jerseys, serving as a reminder of the platform’s dedication to fostering local cricket prodigies and supporting the devoted fan base of the TNPL.
The Tamil Nadu Premier League, a men’s Twenty20 cricket tournament, has consistently attracted a significant and dedicated base of supporters since its inception in 2016. The league, which is contested by eight city-based franchise teams in the state, has become a platform for showcasing the talent of local cricketers and allowing them to display their skills on a bigger stage.
“We are excited to partner with the Trichy Grand Cholas and be a part of the Tamil Nadu Premier League,” stated Kris Fernandez, Head of Operations, FOMO7. “The TNPL has regularly delivered exciting cricket, and we look forward to interacting with the sport’s ardent fans in Tamil Nadu through this association. As a platform that thrives on the thrill and unpredictability nature of sports, we believe the partnership will create a synergy that will attract audiences and elevate the entire tournament experience.”
This sponsorship deal not only highlights FOMO7’s commitment to cricket in Tamil Nadu but also its ability to form strategic partnerships that are in line with its brand values and target demographic. As the TNPL 2024 season approaches, fans can expect an electrifying environment packed with intense competition, nail-biting moments, and the thrill of witnessing their favorite teams and players in action, all while partaking in the FOMO7 experience.
The TNPL 2024 season is set to begin in July 2024, with matches between the eight franchise teams, including the Trichy Grand Cholas. Fans may watch all of the action live on Star Sports, bringing the tournament’s excitement to a larger audience than ever before.
To commemorate this, FOMO7 will be providing an array of prediction games on its official website. Further, FOMO7’s entire lineup of exciting offers and rewards will amp up your enthusiasm for TNPL and make it even more thrilling. Fans can watch out for the front-running teams, make predictions on the top scorers of every match, and earn more rewards. Whether you are an expert or a first-time user, FOMO7 is the ideal place to make the most of this T20 season.
10, Jul 2024
FlyTrap.in Hosts Strategic Farmers’ Meet in Ramanagara & Kolar to Empower Sericulturists in Karnataka
10th July 2024 New Delhi, Delhi, India FlyTrap.in, a globally renowned 30-year-old US Group specializing in offering a perfect and pragmatic solution to ease the menace of flies for various sectors has launched a series of initiatives in Ramanagara and Kolar in Karnataka for Sericulturists. This comes in the wake of the company’s concerted efforts to popularise the product thereby boosting production. To this end, the company organised awareness sessions and free distribution of Flytrap Bags at Farmers’ Meet at the Government Cocoon Market, Office of the Deputy Director, Department of Sericulture. This was disclosed by Mr Gaurav Aggarwal, Director of FlyTrap.in. Senior Government officials Mr. S.N. Srinivas, Deputy Director, Dept. of Sericulture, Govt. of Karnataka, Dr. J. B. Narendra Kumar, Central Silk Board, Ministry of Textiles. Govt. of India and Mr. B.M. Shankare Gowda, President, Kolar Sericulture Farmer Producer Company Ltd. were present on the occasion during the launch including key distributors.
The key objective of the company was to create awareness among Sericulture farmers on how to control the manifestation of Uzi flies which almost destroys 25% of their productivity! The educative session evoked an overwhelming response from the farmer fraternity and boosted the confidence of distributors.
Flytrap Bags is manufactured and marketed in India by FlyTrap.in and is customized for Indian conditions. Devoted to transforming micro businesses at the India-grassroots level (rural, semi-urban) where 68% of India resides and prospers, FlyTrap kills only flies as its nontoxic-organic component is harmful to only flies and is harmless to other animals and humans. All you need is to add a glass of water to its potent mixture and hang its disposable bag in a suitable open place for around 30 days, it attracts and kills flies like a magic magnet while collecting dead flies in its bag!
When Flytrap’s biodegradable, easy-to-use bag gets filled with dead flies, simply replace it with a fresh bag and start removing more of the dangerous flies in a new convenient way. Now easily, safely & intelligently kill one of your biggest enemy- flies to boost your business progress, profits and reputation with the peace of mind you deserve!
To learn more about this award-winning miracle fly’ killer and business booster just visit www.flytrap.in and a series of educative YouTube posts viz www.youtube.com/watch?v=xzORzSZKhIU. Extremely cost-effective, the Flytrap box containing three bags is nominally priced at Rs 999/- per box and is available at an introductory price of Rs. 699/- per box.
Elaborating on the Karnataka initiative, Mr. Aggarwal said, “Since inception, we are driven to offer solutions that are easy to use, pocket-friendly and are environmentally compliant. Flytrap (www.Flytrap.in), is a US-based parent company and a global winner since 1994. FlyTrap was first brought to India in 2009 after many years of in-depth research, extensive educative marketing and sales outreach. FlyTrap’s operations took off in a big manner in 2019. While initially focused on poultry and dairy farms, Covid’s lockdown brought in a new customer base in Sericulture farms through social media influencers and since then there is no looking back! The Sericulture was a game changer as this sector got a huge respite from flies thereby boosting production.”
Detailing further, Mr. Aggarwal said, “Currently, the global Sericulture market is valued at $20 billion dollars in 2024 which is about 2000 crores rupees approx. The projected estimate is $31 billion by 2031. Interestingly, India is the second largest producer of raw silk in the world. Of this, Karnataka alone produces more than 11,000 metric tons of raw silk annually. Engaging over 27 lakh sericulture farmers in India and more than 97 lakh people involved in the sericulture industry, it offers immense potential. With the total demand of silk in India alone clocking at approx. 65000 MT, there are 32 silk farms functioning under the Department of Sericulture and over Rs. 1000 crores worth of silk is being produced in India annually.”
“As regards the Uzi flies in Sericulture industry, these pose a huge threat to silkworms. Under normal conditions, few Uzi flies can cause up to 15% damage to the silkworm cocoon production. But once the silkworm rearing farm is infested with Uzi flies, the damage can easily rise up to 80% which can result in total disruption of the industry. It’s a real menace to the Sericulture industry.”
Adding further, “We are delighted to see the response from the farmers as they came in huge numbers to listen to our session and watch a detailed demonstration of Flytrap bags. Their queries were all well attended by our team. We were very happy to distribute the Flytrap Bags as samples to farmers with product pamphlets. We are hopeful that with the use of these effective Flytrap Bags, they will be able to boost their production and efficiency. We intend hosting more awareness sessions in other regions of Karnataka and also in other states where industries like Dairy, Poultry etc are hugely impacted by various kinds of flies.”
10, Jul 2024
Meta Unveils Innovative Data Center Design, Paving the Way for an AI-powered Future
10th July 2024 Bangalore, Karnataka, India Meta truly believes in innovation and creativity. It built technologies that revolutionized how people connect or how communities form, and businesses grow. Apps such as; Messenger, Instagram, and WhatsApp further empowered billions around the world. This time Meta announced a groundbreaking new design for its data centers to optimize the capabilities of artificial intelligence (AI). Such revamping is to revolutionize the data center operations and connect it to Meta’s planned shift to liquid cooling process. This strategic shift in data center design can significantly enhance the efficiency, sustainability, and capability to efficiently manage the increasing demands of AI-based workloads.
The future of Meta’s new data center looks bright with innovative design, cutting-edge technologies, and architectural advancements. It comes with the following features that can help data centers evolve to the next level. The AI-optimized architecture ensures faster data processing and real-time analytics. It can be easily customized as per the requirement to accommodate and enhance the overall experience of the applications. By leveraging advanced cooling technologies and renewable energy sources, the new design reduces energy consumption by 40%, aligning with Meta’s commitment to sustainability and its goal of achieving net-zero carbon emissions. This will further support any AI-based research and product development in the future.
The modular design of the data center assures scalability, enabling Meta to rapidly expand its data center capabilities in response to growing AI and machine learning needs and without compromising performance due to additional burden. Since security is the key factor in any data center, Meta incorporated advanced security features with state-of-the-art security protocols for all its data center racks. With AI-driven threat detection and mitigation, the new data centers ensure the highest level of data protection and privacy.
Considering the comprehensive features of the innovative data center design, it must be mentioned here that Meta is surely driving innovation and sustainability to the next level. From enhancing user experiences on its social platforms to pioneering new AI applications in virtual and augmented reality, Meta’s infrastructure is now better equipped than ever to handle the growing demands of the digital age.
This new data center design marks a significant milestone in Meta’s journey towards an AI-powered, practical, and well-thought future. There is no denying of the fact that these advanced data centers will support a connected world with AI-driven products and services. Hence, it can be said that Meta is leading the way towards developing an infrastructure that is both powerful and environmentally responsible. As we move towards an AI-powered future, this new data center will create new job opportunities and boost the local economy.
Meta description
Meta announces an AI-powered data center design with secured data center racks that can enhance efficiency, sustainability, and scalability, and align with its net-zero carbon emissions goal.
10, Jul 2024
Italian Electric Two-wheeler Brand VLF Announces Grand Entry into Indian Market with Manufacturing Hub in Kolhapur, Maharashtra
10th July 2024 Kolhapur, Maharashtra, India Italian electric two-wheeler brand VLF, founded by renowned designer Alessandro Tartarini in 1993, proudly announces its entry into the dynamic Indian electric two-wheeler market. Known for its unique Italian heritage and design, VLF is teaming up with KAW Veloce Motors Pvt Ltd to handle manufacturing and distribution, promising an exhilarating journey for Indian riders.

VLF’s products, known for their strong personality and unique design, aim to stand out in the burgeoning electric mobility market. Alessandro Tartarini, the visionary behind VLF, states, “In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality.” This ethos drives VLF’s mission to offer electric scooters that break away from traditional gasoline-powered designs, providing affordable and stylish alternatives.
The state-of-the-art manufacturing facility will be established in Kolhapur, Maharashtra, leveraging the KAW Group’s extensive six-decade manufacturing experience in the region. VLF plans to launch its iconic electric scooter named Tennis by the festive season this year, catering to a diverse demographic from first-time buyers to seasoned riders seeking an upgrade. With a focus on aspirational branding and premium riding experiences at affordable prices, VLF is poised to make a significant impact on the Indian electric two-wheeler landscape.
To create awareness and generate interest among Indian consumers, VLF will roll out an extensive marketing campaign, culminating in the official brand launch during the 2024 festive season. The campaign will include engaging marketing activities, roadshows, and participation in auto expos, firmly establishing VLF ’s presence in India.
VLF plans to establish a robust dealer network across India, targeting major tier 1 and tier 2 cities. The goal is to have 15 dealerships operational by the end of 2024, scaling up to 50 dealerships by the end of the financial year.
Tushar Shelke, Managing Director of KAW Veloce Motors Pvt. Ltd., shares his excitement: “With VLF, we want to give Indian consumers a range of electric scooters and Scooter that excel in design and performance. Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness.”
10, Jul 2024
Financial Wellness in Retirement: Shriram Unnati FD for Senior Citizens
10th July 2024 Mumbai, Maharashtra, India In an era where financial stability in retirement is a growing concern, Shriram Finance unveils a groundbreaking solution tailored for senior citizens – Fixed Deposits (FDs) that cater specifically to their needs. To ensure financial wellness post-retirement, Shriram Finance’s FDs for senior citizens stand out for their attractive interest rates and flexible investment tenures. With competitive rates that surpass traditional investment avenues, such as savings accounts or standard fixed deposits, senior citizens can now maximize their returns without compromising on security. Additionally, the flexible tenure options allow investors to choose durations that align with their financial goals and retirement plans.

Key Features of Shriram Finance FD for Senior Citizens:
Attractive Fixed Deposit Interest Rates: Shriram Finance offers up to 9.40%* p.a. on FDs (The interest rate of 9.40%*p.a. is inclusive of 0.50%*p.a. for senior citizens and 0.10%*p.a. for women depositors), ensuring that the savings of the elderly grow steadily over time. These rates are designed to provide a stable source of income during retirement, allowing individuals to maintain their standard of living without relying solely on pension or other retirement benefits.
Flexible Investment Options: With various investment tenures ranging from short-term to long-term, senior citizens have the flexibility to choose the investment period that best suits their financial goals and requirements. Whether they prefer short-term liquidity or long-term growth, Shriram Finance FDs offer options tailored to their needs.
Safety and Security: Shriram Finance’s Fixed Deposit Schemes provide a secure investment avenue backed by a strong rating – rated “[ICRA]AA+ (Stable)” by ICRA and “IND AA+/Stable” by India Ratings and Research. Investors can trust that their investments are safeguarded against market fluctuations and economic uncertainties.
As individuals continue to prioritize financial wellness and security in retirement, Shriram Finance remains committed to delivering innovative solutions that meet the evolving needs of senior citizens. With a strong legacy of trust and reliability, Shriram Finance is poised to become the preferred choice for retirees seeking dependable financial instruments to secure their future.
Shriram Finance aims to redefine the investment landscape and empower investors to achieve their financial aspirations with an unwavering commitment to innovation, reliability, and customer-centricity.
With its diverse features, Shriram Finance Fixed Deposit plans to cater to the unique needs of every investor, offering a secure and rewarding avenue for wealth creation. To explore the various plans and invest online, visit the Shriram Finance website or contact 18001034959 for assistance.
10, Jul 2024
iVP Semi to Set up a Fabless Chip Company in India

10th July 2024 Chennai, Tamil Nadu, India Building on his pioneering work in the semiconductor engineering space, Raja Manickam has launched iVP Semi, a fabless semiconductor startup focused on empowering Indian system companies through localized chip production. iVP Semi aims to drive innovation and development locally with strong system design competence to help chip manufacturers and suppliers, enabling Indian companies to compete both in India and globally. The company has secured $5M in pre-Series A funding to build India presence, scale operations, set up testing facilities, and activate marketing initiatives.
As part of this strategy, iVP Semi is setting up chip design centers in Chennai and Bangalore as well as licensing product IP from Taiwan, Japan, and the US. While being an asset-lite fabless company, chip and module testing will be done internally. iVP Semi is working with the State Government of Tamil Nadu to set up a production test facility of 20,000 sq. ft. in Chennai. The second test facility will come up shortly in one other location in South India. The Chennai facility will be fully operational by October 2024, and will be equipped with in-house capabilities from design to testing, ensuring high-quality products along with exceptional post-delivery support. It will also feature discreet and power module testing along with reliability and safety certification centers to reduce time to market for iVP Semi customers. Through its operations in India, iVP Semi will predominantly service the local Renewables, EV, and Automotive industries. The company aims to achieve a revenue of $70 million- $100 million in the next two to three years.
Commenting on the launch of iVP Semi, Raja Manickam, Founder & CEO, iVP Semi, said “As a startup, iVP Semi recognizes the challenges faced by Indian semiconductor startups that aimed for the global market from the outset. Many struggled to survive due to the time and financial resources required to compete with established giants. Hence, our mission is to localize semiconductor chip production, empowering Indian companies to improve product development cycles and achieve greater technological autonomy. This approach not only ensures tighter control over the chip supply chain but also fosters an environment where semiconductor ecosystem partners are encouraged to establish a local presence. We envision a ripple effect where technology solutions developed by Indian companies will address global challenges, benefiting everyone.”
On this occasion, S. Krishnan, Secretary, Ministry of Electronics and Information Technology (MeitY), Government of India, said, “The semiconductor industry is vital for the country and India has the talent, deep expertise and scalability to be a global player. The Government is helping industries to create the ecosystem to build semiconductors. iVP Semi plays an important role in creating demand to fill up the manufacturing capacity in wafer fab and OSAT. I would like to congratulate iVP Semi on the creation of an Indian fabless chip company.”
Earlier this year, McKinsey predicted that the global semiconductor industry is poised for a decade of growth and is projected to become a trillion-dollar industry by 2030 while the India Electronics and Semiconductor Association (IESA) estimates that India to grow to a $100 billion market by 2030. India is rapidly becoming one of the biggest markets for electronics, and automotive, specifically EVs, and a significant hub for technical expertise, highlighting the necessity to enhance the Indian ecosystem. However, challenges such as complexity in manufacturing, dominant global players holding a significant market share, lack of production-grade technology, high capital costs, and so on persist, hindering India’s journey towards self-sufficiency.