Category Archives: Business

Unicommerce’s UniShip Enables D2C Brands to offer Marketplace-like Post Purchase Experience to Consumers

9th July 2024  New Delhi, Delhi, India  Unicommerce, India’s leading e-commerce enablement SaaS platform announced that its post-shipment journey solution UniShip has helped D2C brands reduce order returns and increase the rate of order deliveries that are otherwise undeliverable due to multiple reasons. Launched last year, UniShip enables D2C brands to provide a marketplace-like post-purchase experience to their customers shopping across their brand websites. The application facilitates end-consumers to track their orders and initiate returns based on the seller’s return policy by simply selecting a return reason, thereby triggering an instant refund against the purchase.

With order tracking features, brands using UniShip have successfully tracked over 3 lakh orders since its launch last year. This has resulted in an enhanced post-purchase experience for their customers and has improved the overall customer satisfaction of shopping across these brand websites. Some of the brands that are using UniShip include Hamilton, Kama Ayurveda, Safari and Miarcus to name a few.

So far, the solution has enabled brands to increase their delivery percentage and reduce returns that occur due to various factors including incorrect and incomplete addresses, recipients refusing the delivery and customer unavailability among other reasons. Unlike marketplaces, brand websites do not deploy 24X7 customer support teams to handle exchanges, payments for deliveries, returns, etc.

With UniShip’s Non-Delivery Report feature, Flo Mattress, one of India’s leading bedding products brands has been able to increase its order delivery count to 80% during March 2024, which stood at 65% in February 2024. This has helped Flo Mattress to provide a faster resolution for undeliverable orders to its customers, avoiding delayed deliveries while enhancing customer satisfaction.

Talking about the solution, Gaurav Zatakia, Founder of Flo Mattress said, “Technology’s role is growing with the rising challenges of the complex e-commerce supply chain. With Unicommerce’s robust platform and UniShip’s addition to it, we have handled this problem well as undeliverable orders are a major disturbance for our end-customers’ overall shopping experience.”

Phool, the sustainable brand backed by IIT Kanpur, has experienced a significant decrease in order returns using Unicommerce’s UniShip solution. During February and March 2024, Phool slashed its order returns by over 17% compared to the same period last year. This success not only curbed Return to Origin (RTO) instances but also saved on shipping costs, enhancing operational efficiency.

Ankit Agarwal, Co-Founder of Phool.co, praised UniShip, stating, “Order returns are a major pain point for any e-commerce company. UniShip has drastically supported our operations. We value Unicommerce as our technology partner for their innovative solutions. This collaboration underscores the power of technology in streamlining e-commerce operations for sustainable growth.”

Talking about the success of the new solution, Kapil Makhija, MD & CEO of Unicommerce said, “As we continue to innovate our SaaS platform, UniShip has revolutionized the way shoppers react to their post-purchase experience across brand websites. With India’s progressing D2C landscape, brands can provide a marketplace-like experience to their customers. This affirms our position as an innovative SaaS platform that covers each aspect of e-commerce supply chain management.”

Designed to support the accelerating pace of India’s online-first D2C industry, UniShip is currently powering brands across categories like luggage, cookware, fashion, babycare and bedding & furniture among others.

With a consistently growing Annual Recurring Revenue (ARR) as of the quarter ending September 2023, Unicommerce has achieved a 750 million+ Annual Transaction run-rate, serving over 3500 customers, managing 8000+ warehouses, and processing orders from 1900+ stores through its platform.

“Unicommerce eSolutions Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the websites of the Company at www.unicommerce.com, SEBI at www.sebi.gov.in as well as on the website of the book running lead managers, IIFL Securities Limited and CLSA India Private Limited at www.iiflcap.com and www.india.clsa.com, respectively. Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”.

MTG Launches the Revised Edition of 37 Years NEET Chapter-wise Topic-wise PYQ For NEET 2025, Just in 2 Days After NEET 2024

9th July 2024 Gurgaon, Haryana, India  The NEET 2024 exam was concluded on 5th May 2024 breaking all previous records. With a whooping participation of around 25 lakh students aiming for only 1,06,333 MBBS seats, the NEET 2024 exam was a battle! A battle in which only 5% of NEET aspirants will win.

This year, NEET registrations increased by around 20%, almost double of last year’s hike. This increased level of competition will lead to a potential increase in the cutoff marks as compared to the previous year.

Every year the number of registrations keeps booming, so it is highly probable that in NEET 2025 another record will be broken. With such a huge participation level for a limited number of seats, the competition is bound to be brutal next year. That’s why this growing competitiveness of the exam, emphasizes the importance of early and thorough preparation for NEET 2025 and that’s where MTG shines.

So, to give NEET 2025 aspirants relief and the preparation they deserve, MTG has released its revised and updated catalog of all the best NEET books for 2025.

MTG’s 37 Years Chapter Wise-Topic Wise Solutions
Take your NEET 2025 preparation ahead with one of the largest MTG question banks of 37 years of AIPMT, NEET, and NEET rescheduled papers with expert solutions. These solutions will make students ready to tackle any question that may come from the concepts.

This 37-year NEET PYQ book is a bestselling title and has 2 unique features that you will not find in any other book on the market.

1. Video Solutions: Going the extra mile, MTG offers video solutions for tricky questions, which helps students’ thorough understanding of concepts and provides clarity on complex topics.
2. Free Smartbook: Students get complimentary access to a digital replica of MTG 37 Years NEET Chapterwise-Topicwise Solutions through a Smartbook, making the most out of technology to offer flexibility. This digital platform allows students to practice 37 NEET PYQ chapter-wise books anytime, anywhere, at no additional cost in their smartphones, tablets, or desktops.

Not just that this smart book offers a plethora of other features to prepare better.

• With 7000+ questions, customize 7000+ NEET tests.
• Each attempt is saved as a report for future reference.
• Wrong answers will be marked for later practice.
• Create flashcards for revision & memorization.
• Get performance analysis reports after tests.

MTG Objective NCERT at your Fingertips

This is a one-of-a-kind book in the market that covers the complete NCERT by extracting MCQs from each line of the NCERT textbooks.

MTG NEET Champion
This book provides the All-India papers of medical exams from all regional, AIPMT, NEET and NEET rescheduled exams to give NEET aspirants an edge over peers.

MTG Complete NEET Guide
It offers comprehensive theory, MCQs, 10 AIPMT/NEET PYPs and detailed solutions to aid in understanding and practice for NEET exam preparation.

MTG 10 Sample Papers NEET-UG
This book consists of 10 sample papers exactly like the actual NEET exam to give you real NEET exam-like practice.

10-Year Solved Papers-NEET Explorer
This book provides a comprehensive practice opportunity with detailed solutions to improve NEET 2025 exam scores and problem-solving skills.

What makes MTG a pioneer in NEET preparation?
MTG’s immediate release of the entire NEET catalog showcases their commitment. MTG aims to keep NEET 2025 aspirants well-prepared and ahead of the curve.

MTG’s dedication to bringing you the best, the earliest!
MTG’s editorial team with over 100 years of collective experience, quickly analyzed and solved the NEET 2024 exam paper, to provide students with up-to-date study material for NEET 2025 as soon as possible.

A consistent track record – 90% of NEET questions are the same or similar to the questions in the MTG NEET books!
Over the past 5 years, MTG has become the NEET topper’s favorite because a remarkable 90% of NEET questions have been either the same or similar to MTG’s NEET books.

MTG – The forefront of the educational landscape
MTG being on top of all the latest developments in the educational field, swiftly incorporated all updates into its books when the National Medical Commission (NMC) rationalized and revised the NEET syllabus.

In conclusion, MTG’s launch of the updated edition of NEET books highlights their dedication to providing up-to-date study materials for NEET aspirants. MTG continues to be a trusted partner for students embarking on their journey towards NEET 2025 success with their NEET preparation books.

ICONIC FIRST: myTrident Redefines the Home Decor Space Bringing Together Sharmila Tagore & Kareena Kapoor Khan

9th July 2024  Punjab | Chandigarh, India  Setting new standards in the home decor industry, myTrident is excited to introduce its latest campaign starring its enigmatic brand ambassador Kareena Kapoor Khan alongside the iconic Sharmila Tagore. This extraordinary collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative storytelling, celebrating the evolving dynamics of modern family relationships.

Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. Radiating grace and sophistication, the duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos.

“This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics,” says Neha Gupta Bector, Chairperson, myTrident.

“Working with Sharmila Tagore , for this campaign has been a deeply fulfilling experience. Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign,” said Kareena Kapoor Khan

Breaking new ground within the industry, myTrident’s pioneering campaign, showcasing a harmonious mother-in-law and daughter-in-law duo, underscores our unwavering dedication to championing diversity and cultivating a profound sense of belonging for all. As one of the most loved brands in luxury and premium home furnishings, myTrident takes immense pride in its commitment to catering to the ever-evolving needs of contemporary Indian households. myTrident’s extensive range of meticulously crafted products is designed to elevate every nook and cranny of the home, ensuring that each household member finds solace and sanctuary within its offerings.

This innovative campaign is set to resonate with audiences nationwide, inspiring them to embrace the beauty of familial bonds and create homes that are a true reflection of their love and harmony. Today, the campaign unfolds across many prestigious platforms, including leading news channels on television, prominent digital media outlets, and expansive social media syndications. Furthermore, strategic partnerships with esteemed premium and luxury platforms amplify our message, ensuring widespread exposure to discerning audiences. Following this expansive digital rollout, an innovative out-of-home campaign will sweep the North and West regions, captivating audiences with its creative flair and impactful messaging.

Brenda Mize Dolls Announces Rebranding and New Website Launch

Hartford, CT, July 08, 2024 — Brenda Mize, the creative force behind her collectible dolls with their hand-painted eyes, decided it was time to refresh the brand to better reflect her personal journey and artistic evolution. “Moving to Connecticut has been a significant chapter in my life, and I wanted my business to embody this new beginning,” Brenda explained. “The new name and website are just the first steps in an exciting direction for Brenda Mize Dolls.”

The rebranded website offers a fresh look and improved user experience, making it easier for customers to explore Brenda’s exquisite doll creations. Visitors will find detailed information on each doll, behind-the-scenes insights into the creative process, and an enhanced shopping experience.

“I am thrilled to welcome both our loyal customers and new visitors to our updated online presence,” Brenda said. “Brenda Mize Dolls represents my passion for creating unique, high-quality dolls that bring joy and beauty into people’s lives. I can’t wait for everyone to see what’s in store for the future.”

GivEnergy Launches in Australia

Melbourne, Australia, July 08, 2024 — GivEnergy has been the top selling brand of residential batteries in the UK for the past 5 years. According to GivEnergy Australia’s managing director Martin Cobb, “The brand’s success is down to a clear strategy: We offer proven and premium products, but at the most affordable prices, which makes the decision for buyers a simple value choice.”

More recently, GivEnergy’s operations have expanded into European, Asian and African markets as well as in Australia. Managing director Martin Cobb adds, “It was a very logical and timely decision to launch into the Australian market this year. Australians are ready for our products as they are informed customers. The evaluation of our batteries assessing a product based on value proposition, we back our brand, its features and the long-term value we deliver.”

In the UK alone, GivEnergy has consistently installed thousands of systems each week for years. Management believe that this ongoing year-over-year success can be attributed to the quality of product and local support. The Australian operation is following suit by offering the same proven and high-quality product at the most affordable price – all with 100% local Australian support.

Flacks Group Closes on $400 Million Mining Acquisition from Imerys

July 8, 2024,Miami, United States : Flacks Group is proud to announce the acquisition of Artemyn, a division previously owned by Imerys SA (EPA: NK), a publicly listed company on the Euronext. This strategic move marks Flacks Group’s official entry into the mining industry and significantly strengthens its diversified portfolio.

Artemyn, with 1000 employees across 24 plants in the Americas, Asia, and Europe, generated $400 million in revenue and $60 million in EBITDA. This acquisition enhances Flacks Group’s portfolio, leveraging the strong performance and global reach of Artemyn. Notably, Artemyn owns the world’s largest kaolin operation with unique high-quality reserves in Brazil.

Flacks Group, owned by Chairman and CEO Michael Flacks, holds over $4 billion worth of assets globally. The company operates in the mining, renewable energy, water, chemicals, oil and gas, and real estate sectors.

Among Flacks Group’s diversified portfolio is Pleuger Industries, a renowned supplier of rotating equipment with over a century of experience and facilities in Germany, France, and the USA. Pleuger Industries is a key provider of dewatering and mission-critical equipment to major mining operations worldwide. Known for their high-efficiency submersible motors and pumps, Pleuger Industries delivers premium German-engineered solutions for water applications. Pleuger Industries will collaborate with Artemyn to enhance operational efficiencies and drive R&D in mining products.

Morgan Stanley served as an investment banker on the deal, with Latham & Watkins LLP, Moncey Avocats Law Firm, and Berger Singerman LLP acting as transactional lawyers.

TASVA, the Designer Wedding Wear Brand for Men, by Aditya Birla Fashion & Retail Ltd and ace Designer Tarun Tahiliani, Unveils its First Mall Store in Mumbai

8th July 2024 Mumbai, Maharashtra, India  Aditya Birla Fashion and Retail Ltd. in collaboration with celebrated designer Tarun Tahiliani, proudly announces the launch of TASVA’s first Mall store in Mumbai. The grand opening was nothing short of spectacular with a surprise flash mob and puneri dhol performance that left the onlookers stunned. The crowd was taken by surprise when the Bollywood star and brand ambassador, Ananya Panday, made an unexpected entrance during the flash mob. The store was inaugurated by Ananya Panday in the presence of the renowned couturier, Tarun Tahiliani.

Located in the city’s prime area at Oberoi Mall, the store spans 1746 sq. ft. and offers a luxurious shopping experience. The store showcases a broad range of designer ethnic and wedding wear for the modern Indian man, including the new Art Deco-inspired Dinner Jacket collection, which features geometric patterns and intricate embroidery techniques like appliqué and hot-fix. The wedding and festive attire range includes a variety of kurta sets, achkans, sherwanis, and Indo-western outfits, complemented by an array of accessories such as sofas, screeches, brooches, pocket squares, buttons, sheets, stoles, shawls, and footwear.

The store’s design and decor are in keeping with Tarun Tahiliani’s ‘India Modern’ design ethos and reflect the new reality that Indian consumers have evolved to. They now seek more meaning and expressiveness via their choices. Luxurious materials like wood, brass, and designs inspired by India’s rich cultural heritage, create an ambiance that serves as a portal to a new world of Indian apparel, aligning with TASVA’s brand philosophy.

Ananya expressed her thoughts saying, “This city holds a special place in my heart. Today it’s a privilege to witness the fusion of traditional elegance and contemporary style as TASVA has opened its doors in Oberoi Mall. TASVA’s commitment to redefining the groom’s fashion experience is commendable, and I’m excited to be a part of TASVA’s journey.”

Commenting on the launch of the Oberoi Mall store, Tarun Tahiliani, Chief Design Officer, TASVA, expressed, “It’s an honour to bring our vision to life with the grand opening of our store in Oberoi Mall, Mumbai. At TASVA, each garment is meticulously crafted to celebrate our heritage while embracing contemporary style. Our new Mumbai store is a perfect space to experience the confluence of timeless techniques and modern designs that define TASVA.”

Ashish Mukul, Brand Head, TASVA, shared his thoughts stating, “At TASVA, we’re strategically expanding our retail footprint, and the grand opening of our first mall store in Mumbai at the Oberoi Mall, is a major milestone in this direction. This store is a beacon of our commitment to accessibility and top-notch quality in designer wedding wear.”

Introducing TrueTalks, the Official Truecaller Community: A Platform to Connect Users Across the Globe

8th July 2024  Bengaluru, Karnataka, India  Truecaller, the world’s leading global communications platform, announces the launch of TrueTalks Community to connect and engage with people across the world. The community serves as a platform to bring together Truecaller users to interact with each other, share feedback, post suggestions for new features, get notified about the latest scams, get instant support with their problems, learn more about Truecaller, and even share their personal experiences.

Anyone can become a member of the community by signing up with a valid email address and display name. You do not need to be a Truecaller user to join TrueTalks, however, our 383 Million+ Truecaller users can instantly access TrueTalks from a shortcut within the app. Among others, community content is designed to raise awareness about the brand offerings, talk about the best way to protect yourself from unwanted communication or even connect you directly with several Truecaller executives.

As the person responsible for building and growing the community, Rohit Ghalsasi, the Community Manager at Truecaller said, “We have been testing TrueTalks with a few thousand members and I am excited to see the level of conversations already. Our aim is to engage with our users more effectively, gather insights to enhance our existing product, and create a platform for information exchange about the latest scams and new trends in technology. I welcome everyone to join TrueTalks and make the most of it.”

Truecaller has been responsive to thousands of user queries irrespective of the mediums daily with the help of a robust customer support team. Now with the community platform users from across the globe can interact with our teams and other members to share ideas, insights, problems, and much more. TrueTalks is currently available in English only, however, we will be adding support for additional languages soon.

VNIT Nagpur Associates with the MMGEIS Program to Empower Students in Geospatial Innovation

8th July 2024  New Delhi, Delhi, India  The Master Mentors Geo-enabling Indian Scholars (MMGEIS) program, which is the brainchild of Esri India, and the Centre for Knowledge Sovereignty (CKS) was launched in December 2023. On 9th May, Visvesvaraya National Institute of Technology (VNIT) Nagpur became a part of this unique initiative.

Under the purview of the MMGEIS Program, VNIT hosted a series of activities aimed at fostering understanding and collaboration in the realm of geospatial technology. The various activities saw a convergence of academic leaders, industry experts, representatives from prestigious institutions, and students for knowledge exchange on geospatial technology, its applicability, and its significance in contemporary times.

Over 250 students from VNIT and various other schools in Nagpur participated in the activities, where they got the opportunity to interact with Shri AS Kiran Kumar, Former Chairman of ISRO, and Chair of the MMGEIS Board. Shri AS Kiran Kumar delivered an enlightening address on the applicability of geospatial technology and its significance in contemporary times.

As part of the MMGEIS Program, VNIT Nagpur students will have access to multiple resources and opportunities to explore geospatial technology and its applications. Under the mentorship of experts in the field, students will gain practical skills and insights that can be applied across various fields, from urban planning to environmental management.

Rajendra Kumar, Managing Director, Esri India, said, “VNIT Nagpur’s collaboration with MMGEIS Program is geared towards empowering students to spearhead geospatial innovation. Through this program, students will have the opportunity to explore the practical applications of geospatial data across various domains. As they learn from academic and industry experts, they will emerge as leaders who can harness geospatial insights to address real-world challenges and drive positive change.”

Vinit Goenka, Secretary, the Center of Knowledge Sovereignty, said, “We believe in harnessing spatial thinking to empower individuals and nations. Through initiatives like MMGEIS, we strive to democratize access to geospatial knowledge, enabling every scholar to become a catalyst for positive change in their communities and beyond.”

Dr. P M Padole, Director of VNIT Nagpur, said, “VNIT is at the forefront of technology innovation, and initiatives like MMGEIS hold immense potential to empower our students and serve as a force multiplier, significantly boosting capacity building and fostering a culture of excellence in geospatial technology.”

The MMGEIS program aims to engage up to 5,00,000 students over the next five years and thus will be rolled out in multiple schools and educational institutions shortly. It aims to foster a strong IP framework to enable more patents from India in its journey towards becoming a global geospatial innovation hub.

Oralium Appoints Eggfirst as its Agency of Record

8th July 2024  Mumbai, Maharashtra, India  Oralium, one of India’s leading aluminium building materials brands, has appointed Eggfirst as its creative, digital, media, and production agency of record. After a multi-agency pitch process, Eggfirst has emerged as the agency partner to support and drive the expansion plans of the brand across existing and emerging markets in India. Eggfirst will work closely with Oralium to add creative prowess to the brand and drive growth.

Commenting on the association, Ahamed Iqbal KM, Managing Director, Oralium said, “Oralium is a category innovator and has been leading the aluminium metal-based roofing sheets category through innovations. Oralium delivers innovative and modern aluminium solutions, setting new benchmarks in everything from roofing to extrusions-a single solution for all aluminium needs. Our goal is to expand our presence and visibility across tier 2 and 3 cities and beyond into rural markets.”

“We are pleased to welcome Eggfirst as our agency of record. We look forward to working with Eggfirst which brings in differentiated expertise as a specialist rural advertising agency with robust digital know-how.”

Anup Mukundan, Head of Marketing, Oralium said, “We chose Eggfirst as our agency of record as they come with incredible depth of rural advertising experience and a reputation for deeply thought through creativity, not to mention their digital outreach for connecting with rural markets. I am confident that the team Eggfirst will help us build engaging communication in line with our vision to engage closely with our target market segments. With our new-agency partnership, we are moving towards realizing our vision to become the most preferred metal brand by 2030.”

Ravikant Banka, Founder and CEO, of Eggfirst said, “We are thrilled to partner with Oralium to offer them communication solutions across platforms. Oralium is in an exciting phase of growth. We look forward to developing an effective and dynamic brand engagement narrative for the existing and new consumers, driving brand category and connect for Oralium. It’s an exciting challenge and the entire agency is incredibly delighted to be a part of this growth journey for the brand.”

Oralium is known as a premier brand in the aluminium industry which focuses on downstream value-added products. It offers a wide range of high-quality products that include the flagship Oralium Premium Aluminium Roofing, along with aluminium flat rolled products and extruded profiles under the Oralium Systems and Profiles banner.

Dedicated to quality, customer satisfaction, and environmental sustainability, Oralium consistently aims to surpass customer expectations and continuously updates its product line to address the evolving demands of the industry. These foundational values steer all facets of Oralium’s operations, reinforcing its reputation as a reliable market leader.

Eggfirst is in the midst of a tremendous growth spurt and has grown nearly three times in that many years. It has established its expertise as a Specialist Rural Advertising Agency with extreme digital expertise. Having worked with a large number of rural brands across FMCG, BFSI, agri-inputs, building construction materials, and more, it has a deep understanding of the consumers and markets of Bharat. Its true-blue advertising strategies provide a solid foundation for brands, and its digital expertise drives powerful connections with consumers while being cost-effective.