Category Archives: Business

Embark on New Journey with a Personal Loan for Travel on Bajaj Markets

1st July 2024  Pune, Maharashtra, India  Bajaj Markets, one of India’s leading digital marketplaces, has expanded its offerings to cater to the wanderlust of travel enthusiasts. It facilitates easy access to personal loans for travel, which can help plan a vacation, going on a business trip, or pursuing educational opportunities abroad.

Here are some key highlights of a personal loan for travel available on Bajaj Markets:

Extensive Choice: With over 20 leading loan providers on the platform, customers can compare and choose a suitable personal loan for their travel requirements.

Substantial Loan Amount: Customers can get a maximum loan amount of up to Rs. 50 Lakhs. This enables them to plan their trips without having to worry about any financial constraints.

Attractive Interest Rates: Bajaj Markets enables individuals to enjoy competitive interest rates starting from 9.99% p.a., ensuring affordability and cost-effectiveness.

Flexible Tenures: Borrowers can customize their repayment schedule and align it with their financial capabilities with loan tenures ranging up to 6 years.

Loan Options: Customers can choose between term loans and flexi loans, as per their needs and preferences.

With a user-friendly interface, the Bajaj Markets platform simplifies the loan application process. This makes the borrowing journey seamless and convenient for customers. By fostering transparency and providing personalized offers, Bajaj Markets remains committed to being the go-to destination for one’s travel financing needs.

In addition to a loan, one may also need a credit card or travel insurance plan before embarking on a new adventure. They can find these and many more financial products offered by leading financial institutions on the platform. One can easily research and apply for these on the Bajaj Markets website or app.

Treat wildlife and farm animals responsibly, says World Animal Protection on World Environment Day, 2024

1st July 2024  New Delhi, Delhi, India  On the occasion of World Environment Day, on 5th June 2024, World Animal Protection is calling for the responsible treatment of all animals, in the wild and in farms, so that their welfare and the protection of the environment can be properly undertaken.

Recent research undertaken by World Animal Protection shows an estimated 5.5 billion wild animals being kept in cruel conditions on commercial wildlife farms around the world. Researchers have found an astonishing lack of transparency and inadequate monitoring across the global multi-billion-dollar industry, where sentient animals are treated as mere components in a cruel production line. Shockingly, some captive wildlife populations are now larger than those living free.

Case studies in the report detail some of the industries where urgent action is needed – including:

• Bear farming in China – Some 20,000 bears are farmed for their bile on dozens of farms to satiate the demand of the bear bile industry in the country.
• Elephant breeding in Thailand – The majority of nearly 3,000 elephants in the country are bred in captivity and used in 246 venues for tourism. Between 2010 and 2020, the number of elephant venues increased by a staggering 134 percent.
• Lion and other big cat farming in South Africa – Approximately 8,000 big cats are bred at 366 known facilities in the country and used for multiple purposes including tourist entertainment, trophy hunting, and body parts exports to Asia for traditional medicine.

While some wildlife trade and wildlife farming practices are legal, researchers have now started questioning the impact of legal wildlife trade on conservation and animal welfare. World Animal Protection notes with concern the rise in the trade of exotic animals in India and implores all law enforcement agencies to bolster efforts to tackle this trade.

Several notable influencers are advocating the end of the usage of wildlife in entertainment in India and abroad. The recent incident of an elephant collapsing in Jaipur due to the ongoing heatwave shows that the activity is fundamentally cruel and untenable. Elephants are wild animals with a significant role in maintaining the ecology of the area they inhabit. Removing them from their natural habitat constitutes not only cruelty to the individual animals being captured but also affects the environment they share with other animals.

World Animal calls for the riding elephants of Amer Fort and Haathi Gaon to be retired to wildlife-friendly sanctuaries following a proper protocol. World Animal Protection also insists that any transfer of elephants from one region to another adheres to legal guidelines and is undertaken with proper due diligence.

Since the highlight of World Environment Day 2024 focuses on land restoration, halting desertification, and building drought resilience, it is pertinent to state that factory farming processes involving the mass rearing of animals in intensive conditions harm the environment and is detrimental to animal welfare and human health. Numerous studies across the world have established that intensive animal rearing in pristine forest habitats destroys the existent ecology of the area and damages the habitat of wildlife in the natural state while on the other hand, forests are being cleared to grow feed for these farmed animals leading to dislocation of wildlife resulting in human-animal conflict. Such practices also employ corrupt practices of big multinational corporations with scant regard for the welfare of local people and concern for the environment. These activities, combined with the effects of climate change that have given rise to expanding desertification have now been widely regarded as undesirable for sustainable growth, human and animal wellbeing and environmentally responsible practices.

“World Animal Protection is working to transform the food system by prioritizing respect for animals and nature. We envision a food system that is equitable, sustainable, resilient, and capable of feeding the global population. We encourage people to make responsible choices and shift towards plant-based protein options, benefiting animals, people, and the planet. This shift also helps protect wildlife and their habitats.

We call upon governments, corporations, and individuals to help free wild animals from cruel exploitation, ensuring they thrive in abundant natural habitats that are humanely protected for the benefit of all living beings. This will help improve animal welfare, environmental protection, and wildlife conservation by addressing the destruction of natural habitats caused by intensive meat production.

Additionally, responsible food choices and wildlife protection measures align with the Prime Minister’s vision for a sustainable lifestyle under the LiFE (Lifestyle For Environment) initiative of the Ministry of Environment and Forests. So, let’s take a pledge on this occasion of World Environment Day to make responsible choices to protect animals and their habitats,” says Gajender Kumar Sharma, Country Director, of World Animal Protection in India.

We are also witnessing the gratuitous use of antibiotics in poultry farming across the world, including in India which is leading to Antimicrobial Resistance (AMR) which is now a matter of real concern (our recent study on AMR). There is now considerable research, backed by expert opinion, that lessening meat consumption and replacing animal products with plant-based products is good for holistic health under the emerging concept of One Health, which encompasses animal welfare, human health, and environmental protection. To this end, World Animal Protection recently participated in the 3rd Plant-Based Foods Summit of India organized by the Plant-Based Foods Industry Association (PBFIA) and presented by Ministry of Agriculture & Farmers Welfare, Government of India, The Agricultural and Processed Food Products Export Development Authority (APEDA), and Indian Chamber of Commerce. This was the third consecutive year of participating in this remarkable annual summit. It was a multifaceted presence, engaging investors, corporates & other attendees, proposing collaboration opportunities, and advocating for farm animal welfare within the Indian Food Industry. It is hoped activities like these will forward the cause of environmentalism currently espoused by the United Nations under the aegis of World Environment Day in 2024 and beyond.

Resurgence of Homeownership: Decline of the “Uberisation” Trend in the Residential Sector

1st July 2024  Delhi NCR, India  In recent years, the residential sector has witnessed a significant shift away from the “Uberisation” trend, where renting was preferred over owning homes. This trend, which mirrored the disruptive influence of ride-sharing services like Uber in the transportation industry, gained momentum, particularly among younger generations who prized flexibility and were wary of long-term commitments associated with homeownership. However, recent data and insights suggest a notable change in consumer preferences post-COVID, indicating a resurgence in the desire for homeownership.

Anshul Jain, the Chief Executive for India & South East Asia at Cushman & Wakefield, highlights this shift. “The housing demand in India was quite muted from 2013 to 2019, with prices remaining stagnant. There was a significant inclination towards renting during this period, especially among youngsters who didn’t want to commit to owning properties,” he stated in a recent video interview with PTI. “However, the COVID pandemic fundamentally altered this mindset. People realized the stability and security that comes with owning a home. The demand for larger houses and the low-interest-rate environment post-pandemic further fueled this trend,” he added.

This sentiment is echoed by industry leaders from major real estate groups. Mohit Goel, Managing Director of Omaxe Group, remarked, “The pandemic made people rethink their priorities. The value of having a stable and secure home environment became paramount. We have seen a significant increase in inquiries and sales as people look for long-term security.”

Similarly, Deepak Kapoor, Director of Gulshan Group, observed, “Flexibility was a major driver for renting. However, the uncertainty brought by the pandemic has shifted consumer preferences back towards owning homes. There’s a renewed sense of investment in one’s future, which is driving the market.”

Rajjath Goel, Managing Director of MRG Group, provided further insight, “The Uberisation trend, while significant for a time, was always limited by the inherent desire for ownership, particularly in a country like India. The post-COVID era has underscored the importance of owning a home, not just as an asset but as a fundamental part of one’s life and security.”

The trend is also corroborated by Ankush Kaul, Chief Business Officer of Ambience Group, who stated, “We’ve seen a clear shift in the market dynamics. The demand for quality housing has surged, and consumers are more inclined towards reputed builders who can deliver on their promises. The Uberisation trend was never a permanent shift but a response to economic and social conditions at the time.”

According to market reports, the housing market in India has seen a sharp revival post-COVID. Sales reached an all-time high last year, with prices increasing by an average of 10 percent annually across eight major cities. In certain micro-markets, prices surged by 40-70 percent over the past two years. This growth is driven by end-user demand and a shift towards reputed builders with a proven track record.

Anshul Jain of Cushman & Wakefield notes that while there has been a steep rise in prices post-COVID, the market is expected to stabilize with nominal growth in the coming years. “We are near the peak of the market right now. The prices have risen sharply, but going forward, we can expect more stability and nominal growth driven by normal market parameters like inflation and steady demand,” he explained.

In conclusion, the residential sector is experiencing a decline in the “Uberisation” trend as the desire for homeownership resurges. The COVID pandemic has been pivotal in reshaping consumer priorities, emphasizing the security and stability of owning a home. As the market stabilizes, the focus remains on delivering quality housing to meet growing demand, reaffirming the enduring value of homeownership in India.

Feel the Love with ‘Ranjhana, Dhruv Dhalla’s Latest Masterpiece from the movie Mr and Mrs. Mahi

1st July 2024  New Delhi, Delhi, India  Renowned Bollywood artist and music composer Dhruv Dhalla recently released his new song ‘Ranjhana’ in Mumbai in collaboration with Dharma Productions. Written by Devendra Kafir, composed by Dhruv Dhalla, and sung by the legendary Kavita Seth and Lakshay Kapoor, this romantic sufi song is all set to feature in the movie ‘Mr. and Mrs. Mahi’.

Ranjhana is a heartfelt love song that takes you on a journey of love and heartache, capturing the essence of longing and passion.

Expressing his elation at the release of his song, Dhruv Dhalla said, “I am thrilled to introduce my new song ‘Ranjhana’ to the world. It’s a soothing romantic melody that I believe will touch the hearts of many. Working with Dharma Productions has been an incredible experience, and I have truly been privileged and honoured to have collaborated with legendary artists like Kavitha Seth and Laqshay Kapoor to germinate this song to life.”

Dhruv’s musical journey began at age four when his father gifted him a keyboard pencil box. He quickly became the star keyboard player of his school band at MSM Delhi Cantt, winning numerous competitions. His big break came when Palash Sen of Euphoria invited him to join his band. Dhruv’s entry into Bollywood was marked by his composition for “Khosla Ka Ghosla,” followed by the success of “Oye Lucky, Lucky Oye.”

Besides his contributions to film music, Dhruv has worked with industry giants like Shahrukh Khan, Sanjay Dutt, Kareena Kapoor, and Anushka Sharma. He is also a TEDx speaker, sharing his insights on passion and happiness. Outside of music, Dhruv enjoys travel, cars, planes, and photography.

For the Future of Indian Girls, Leading Singers Shreya Ghoshal and Sunidhi Chauhan Sing India’s Own Period Song, in Partnership with Whisper

1st July 2024  Mumbai, Maharashtra, India  Whisper, India’s leading feminine-care brand from Procter & Gamble, has created history by launching the nation’s own Period Song, with India’s biggest voices – Shreya Ghoshal and Sunidhi Chauhan. Both the musicians created their own versions of the ‘Period Song, launching it on World Menstrual Hygiene Day. Whisper has provided period education to over 100 million girls and women till date and are shining the spotlight on the early onset of menstruation among young girls in the fifth edition of its popular Keep Girls in School movement. Through this catchy tune with very relevant, educative lyrics for young minds, the intent is to get every Indian to sing it and believe that periods is a sign of being healthy.

Shreya Ghoshal and Sunidhi Chauhan created their own version of the period song, through which they taught schoolchildren about menstruation, who later joined them by singing along and dancing to the tune.

“I am so excited to sing India’s own period song, which I hope, will reach every citizen of India and empower young girls to live their lives confidently and without fear – both in school and outside of it. It is shocking that girls are getting periods as early as the age of 8 which makes it even more critical for Whisper’s period song to break societal taboos by educating girls early on and preventing school dropouts. The song is so catchy and joyful that it plays in my mind throughout the day, and I can’t resist humming it. It is a great way to tell all boys and girls that – Periods ka matlab healthy hai aap. It is a song that India truly needed and I’m proud to be associated with it,” said Sunidhi Chauhan.

Whisper Presents The Period Song Ft. Sunidhi Chauhan

“I am honored to lend my voice for Whisper’s period song. It’s so important to educate young children about periods so that they are prepared and there is no fear. Our effort is to let young girls know that getting their periods irrespective of their age means that they are healthy. Girls are getting their periods as early as the age of 8, and this puts about 26 million girls in India at the risk of dropping out of school without proper period education and products. Kudos to Whisper to taking the initiative and normalising periods by teaching young children about it. I was so happy to create the song in different languages, so it can truly become the song of the nation,” said singer Shreya Ghoshal.

Studies show that one in five girls have been at the risk of dropping out of school due to lack of period education and products*. With girls starting periods at as early as the age of 8 years, this could escalate further. Without period awareness, 26 million girls could be at risk of dropping out of school. Whisper’s Keep Girls in School program has been working on normalising periods and providing girls with the right education and period products, so that they don’t have to compromise on their future and can continue staying in school. To date Whisper has taught over 100 million girls and women about periods and distributed sanitary pads. Every year, they go to over 50,000 schools to conduct period education sessions.

Shreya Ghoshal sang the mukhda, or “face of the song,” Periods Ka Matlab Healthy Hai aap in eight different languages including Hindi, Tamil, Bengali, Marathi, and many others: truly making it the song of the Nation on periods.

The song was originally composed and directed by music director Aman Pant, and via clever use of music, Whisper has given a wonderful tool to society, to educate young girls and boys about periods. With the biggest voices in the country picking this momentum, it can really help break taboos and normalize periods as a sign of being a strong and healthy girl.

Manav Rachna Educational Institutions Partners with StockGro to Enhance Financial Literacy among Students

1st July 2024 Gurugram, Haryana, India In a significant step towards enhancing education and empowering students with necessary financial skills, Manav Rachna Educational Institutes has partnered with StockGro, a leading experiential stock market learning and investment platform. This partnership aims to integrate vital stock market and investment knowledge into the curriculum, perfectly aligning with the directives of the New Education Policy (NEP) 2020.

Left to right: Ambika Vasudev – Head, Career Advancements, MREI, Rajeev Kapoor – MD, MREI, Varun S. Arora – CGO, StockGro, Prof (Dr.) Hanu Bhardwaj – Director, CDC, MREI

This collaboration highlights Manav Rachna’s commitment to providing education transcending conventional boundaries. By embedding financial literacy at every educational level—from middle school through university—Manav Rachna ensures that its students are adept at managing their finances by the time they venture into the real world.

As a significant feature of this collaboration, Manav Rachna will host a specialized hands-on financial literacy workshop during its Global Summer School 2024, specifically designed to prepare students for a financially secure future. The institute is also committed to setting up dedicated trade labs by the end of this academic year, facilitating practical and immersive learning experiences.

Mr. Rajiv Kapoor, MD, MREI, “Manav Rachna has consistently led the way in implementing innovative educational practices. Our partnership with StockGro represents a strategic enhancement of our curriculum, incorporating crucial financial education that supports the experiential learning model advocated by NEP 2020. We are dedicated to enabling our students with extensive educational tools to empower them for life, equipping them to succeed in the ever-evolving financial landscape.”

Ajay Lakhotia, Founder of StockGro shared, “We are excited to join forces with Manav Rachna Educational Institutes on this initiative. At StockGro, we are committed to the transformative impact of practical education. This collaboration enables us to provide young individuals with the necessary tools for success in the financial sector, nurturing a generation that is academically proficient, financially literate, and ready to meet future challenges.”

StockGro is India’s premier experiential social learning platform for trading and investments. With over 50 million users nationwide, StockGro is the trusted destination for individuals seeking to learn and master the art of trading and investments. StockGro has successfully empowered financial enthusiasts across 900+ prestigious educational institutions and many pioneering financial startups, offering a unique and immersive learning experience.

Sri Ramakrishna Hospital’s Pulmonologists Dispel COVID Vaccine Fears and Highlights the Triggers of Asthma

1st July 2024  Coimbatore, Tamil Nadu, India  In response to the growing concerns surrounding the COVID-19 vaccine, the esteemed pulmonology team at Sri Ramakrishna Hospital has taken proactive steps to address and alleviate public fears. The experts also aim to educate the community on crucial triggers for asthma and other respiratory conditions, emphasizing both indoor and outdoor factors.

Every year World Asthma Day is celebrated on the second Tuesday of May. This year it was celebrated on 7th May, 2024. This day is dedicated to throwing light on the issues concerning asthma and lung health that are generally compromised due to several internal and external factors. While aiming to raise awareness and provide insights, the expert pulmonologists at Sri Ramakrishna Hospital also addressed the fears related to the COVID-19 vaccine that has been on the rise lately.

In recent days, we have been hearing several theories and misconceptions about the Covid vaccine causing hesitancy in people. This widespread news has created a lot of tension and confusion.

Vaccines are often known to prevent a person from getting infected by a certain organism like a virus or bacteria. But unfortunately, when the person gets infected the severity can be reduced. This was evident in the case of COVID-19, especially during the second phase when most of the vaccinated people did not experience any major symptoms or complications when compared to people who have not been vaccinated.

It is important to understand that every vaccine has its pros and cons. COVID-19 vaccine was developed by research within a short period and was able to deliver remarkable results in several individuals while few people have faced few complications. In case there are any concerns regarding the vaccine or one’s health related to it, choose to talk to an experienced specialist to seek professional advice on the concerns.

Similarly one of the common concerns in recent days is asthma. People often ignore the triggers of asthma that might cause flare ups. The asthma triggers can be both indoor and outdoor.

Asthma is a chronic life condition that affects several people worldwide. It requires prompt medical treatment to be managed effectively without any issues.

When it comes to indoor triggers the factors can include:

• Pet fur: Most of us have pets and pet fur can trigger asthma.
• Smoke from incense sticks: Though this may not be a trigger in all asthma patients most of them may have flare ups once the smoke is inhaled.
• Burning mosquito coils: Certain chemicals found in the coils can be the reason for asthma flares.
• Air quality inside the home: At times air quality index inside the homes is affected by several factors leading to an asthma trigger.
• Cigarette smoke: Cigarette smoke has several chemical components that are extremely dangerous for asthma patients and is known to cause major flare ups.
• House dust mites
• Cockroaches

When it comes to outdoor triggers it can include:

• Air pollution & Air quality: Industrial cities often experience poor outdoor air quality due to hazardous smoke emitted from industries, vehicles, and others which can affect the air quality leading to asthma triggers.
• Pollen grains
• Dust: Dust due to construction and other outdoor activities are known to contribute to asthma flare-ups.

Although both indoor and outdoor factors trigger asthma and also other serious lung conditions like COPD, ILD, outdoor triggers are beyond control and cannot be avoided in many circumstances, while indoor triggers can be highly controlled and avoided. While being outdoors it is important to follow certain steps like using a mask or avoiding traveling through highly polluted areas to avoid asthma flare ups

The Department of Pulmonology at Sri Ramakrishna Hospital is committed to provide exceptional care for respiratory disorders, while offering advanced diagnostic procedures, personalized treatment plans, and continuous patient education to manage and prevent respiratory issues effectively.

Asthma is a growing concern in the world. With certain efforts and precautionary steps one can always manage asthma effectively.

MagickHome Expands its India Footprint with an Opulent Home Interior Hub in Coimbatore

1st July 2024  Chennai, Tamil Nadu, India  MagickHome, a pioneer in the home interior domain in North America, is expanding its India footprint with a second home interior hub in the country in Coimbatore. Located on Trichy Road, the hub was inaugurated on 15th May 2024. This significant step comes months after the brand’s debut hub in Chennai received an overwhelming response.

MagickHome offers an exclusive and extensive curation of globally acclaimed and award-winning designs for home interiors, including modular kitchens, bedrooms, bathrooms, and furniture. With over 30 years of experience in the global market, you can expect nothing but the best from the brand for all your home interior and furniture needs. MagickHome’s collection effortlessly blends aesthetics with functionality, ensuring your homes are both practical and indulgent within your desired budget.

One can feast their eyes on the brand’s ravishing world-class offerings at both the Chennai and Coimbatore home interior and furniture hubs or they can do it at the convenience of their homes on MagickHome India’s website. Clients can also request for a home visit, where they can consult MagickHome’s exceptionally skilled in-house design team to transform their homes just as they have imagined.

Expressing his views on the launch, Mr. Indrakumar Pathmanathan, CEO and Founder of MagickHome said, “MagickHome is redefining modular home interiors in India and our Coimbatore chapter is just one stepping stone to our comprehensive goal. I proudly announce that along with our expansion plan to different cities in India, we will also be foraying into the furniture and home décor vertical to further fulfil our promise of a comprehensive interior design experience under one roof.”

Explaining how the Coimbatore chapter came into being, Mr. Ganesen Viswanathan, Vice President, said, “Coimbatore is one of the fastest growing cities of the country and it was an absolute no-brainer to capitalise on the strategic advantages this industrial hub posed. While close proximity to our India headquarters in Chennai was an advantage in providing the best services to our clientele here, the plan was to penetrate into this flourishing tier-2 market with the idea of making premium modular interiors available and affordable for all. Our Coimbatore chapter will definitely help us create a stronghold in the southern Indian market in the near future. And we are also right on track to open 30+ hubs across the country in the next three years.”

Elan Foundation Pledges to Cultivate more than 25,000 Plants and Trees on World Environment Day

1st July 2024  Gurugram, Haryana, India  In a significant step towards environmental sustainability, Elan Foundation, the philanthropic arm of Elan Group, has pledged to cultivate more than 25,000 plants and trees in Gurugram on the occasion of World Environment Day. This initiative aims to contribute to the reforestation of the city and promote ecological balance.

A diverse selection of plants and trees is being planted at various locations across Gurugram. The entire plantation drive is set to be completed within June 2024, demonstrating the Elan Foundation’s commitment to efficient environmental action. This initiative aligns perfectly with the theme of World Environment Day 2024: ‘Land Restoration, Desertification, and Drought Resilience’, underscoring the importance of combating land degradation and promoting sustainable land management practices.

Commenting on the initiative, Mr. Akash Kapoor, Director, Elan Group said, “With our ambitious pledge to cultivate more than 25,000 plants and trees on World Environment Day, we are embodying the ethos of responsibility and action. Each sapling planted represents a promise to nurture, protect, and sustain our precious environment. Our effort to strengthen green cover underscores our unwavering dedication to mitigate environmental impact.”

Elan Foundation has a history of undertaking similar environmental initiatives, reinforcing its dedication to ecological conservation and community well-being. The post-plantation care of the plants and trees will be meticulously managed by the Elan Foundation to ensure their healthy growth and sustainability.

Sony India Launches XS-162GS and XS-160GS Car Speakers Specially Tuned for India Offering an Exceptional Audio Experience

1st July 2024  New Delhi, Delhi, India Sony India today unveiled the latest additions to the automotive sound revolution, the XS-162GS and XS-160GS car speakers. Engineered for those craving an auditory upgrade from their factory car audio, the new GS line-up promises a transformative journey with its finely tuned acoustics.

The XS-162GS offers 16 cm (6½”) 2-way component speakers, while the XS-160GS presents 16 cm (6½”) 2-way coaxial speakers. Crafted with precision, these speakers boast features like a composite polypropylene cone woofer for rich bass, foam rubber surround for responsive notes, and silk soft dome tweeter for natural sound dispersion.

Sony India’s commitment to sustainability shines through with eco-conscious packaging and reduced ink usage, reflecting their dedication to environmental responsibility.

The XS-162GS and XS-160GS car speakers are specially tuned for India and tailored to cater to the preferences and needs of the Indian market. With a peak power of 350W and an RMS of 60W, both models offer enhanced clarity and powerful audio output with clear sound reproduction.

Key Features of XS-162GS and XS-160GS Speakers:

Composite polypropylene cone woofer: Optimally designed polypropylene diaphragm gives deep bass while suppressing peaks and dips in the mid and high-frequency smooth integration with the tweeter.

Foam rubber surround: The woofer surround material is made of foam rubber, manufactured with an air-filled matrix structure that is lightweight and durable, providing optimal damping characteristics for responsive bass notes.

Silk soft dome tweeter: Based on technology developed for our premium speaker designs, the soft-dome tweeter boasts a flat frequency response and wider dispersion. In addition, its silk diaphragm contributes to natural and smooth sound with good internal loss.

Dynamic air diffuser: The integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil.

Progressive height rate spider: The acoustically optimized spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone.

Easy installation: The smaller tweeter chassis and shallow woofer basket decrease physical interference with factory grilles, enabling easy installation in a wider variety of vehicles.

Phase plug (XS-162GS Only): The resonance damping phase plug on the woofer helps realise the ideal frequency response, right up to the crossover point with the matched tweeters.

Supplied tweeter mounts/ adaptors (XS-162GS Only): The newly designed angle mounts and surface mount adaptors assure flexible installation in various types of vehicles for best acoustic results.

In-line crossover networks (XS-162GS Only): The in-line crossover networks enable easy wiring realising installation in a wider variety of vehicles.

Environment in mind

Sony’s products are not only designed to be stylish but also with the environment in mind. For the GS line-up individual packaging, 98% of the cushions are made of paper materials, and compared to the prior model, printed information has been carefully considered for simplicity and length to reduce printer ink usage by approximately 90%, reflecting Sony’s commitment to reducing environmental impact.

Availability

The new line-up is available at select car dealers across India.