Category Archives: Business

Bisleri Limonata Launches #DoubleTheChill Campaign with Aditya Roy Kapur as Brand Ambassador

1st July 2024  Mumbai, Maharashtra, India  Bisleri International, established by Mr. Ramesh Jayantilal Chauhan, the pioneer in the carbonated soft drinks industry in India with a legacy of creating some of the most iconic brands, has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend. Unlike other drinks in the segment, Limonata’s combination of lime and mint sets it apart.

Aditya Roy Kapur, embodying the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand’s image and appeal to this key demographic.

The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri’s in-house creative team. Demonstrating their exceptional creativity and deep understanding of the brand, the team delivered a compelling narrative that resonates with Gen ‘Z’. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit as he is one of the coolest actors today with an easy-going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

Aditya Roy Kapur commented, “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family.”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

Cinebuster Magazine Ronnie Rodrigues Features on Times Square’s Billboard

1st July 2024 New York | Mumbai, Maharashtra, India New York, one of the world’s most vibrant cities, is renowned for its towering skyscrapers and bustling atmosphere. Times Square, a symbolic landmark of the city, is famously illuminated by numerous digital billboards and advertisements, showcasing businesses that operate around the clock. Securing a spot on these billboards is notoriously expensive, reserved for high-profile brands and significant messages.

Indian business tycoon Ronnie Rodrigues who is also has recently achieved this milestone, features on a Times Square billboard to celebrate a deeply personal occasion. To commemorate his twins, Charles and Caaden’s 10th birthday, and his mother’s 75th birthday, Rodrigues organized a grand celebration in New York. He flew his family, friends, and office staff to the city, marking the special event with a heartfelt message displayed prominently on a brightly lit digital billboard in Times Square.

This gesture stands out, as few Indians have had the honor of featuring on Times Square billboards. Rodrigues’s use of this iconic platform for a non-business purpose is unique, making this celebration a memorable and remarkable moment in his life and in the annals of Times Square history.

WCA is Offering a Webinar Overridden Credit Decisions

Appleton, WI, June 29, 2024 — Credit Decisions Overrides. This interactive program, will discuss:

• How to limit overrides
• Understanding the rationale for them
• How to gain relevant insights for them
• Why companies cannot simply avoid credit overrides
• Why companies must accept them with professionalism and grace
• How to appropriately document them as they happen
• How and why company’s need to report/document the results of overrides, both positive and negative

This Webinar will be held on July 10, 2023 at 9:00 AM Central Time. At the low cost of one registration fee ($65/$79) (one phone/internet connection), as many people as you wish in your office can view the Webinar. Easy-to-follow instructions will be sent with your meeting confirmation.

The Association is a recognized authority in the Business Credit profession serving thousands of Business Credit professionals in Wisconsin and nationwide. To register online, visit wcacredit.org/webinar-seminar-registration. For more information or to register, contact The Business Credit Management Association Wisconsin at 888-546-2880.

Glagoslav Publications Brings Out Tefil, Rafał Wojasiński’s New Engaging Masterpiece, in Which We Come Across a Curious – and Eerie – Situation

London, United Kingdom, June 29, 2024 — Summary:A young man named Rozmaryn finds a photograph depicting his mother in the company of a stranger. He lost both his parents at an early age, and never even knew his mother. So he sets off in search of that stranger, and this leads him to one of the most articulate, yet unsettling and possibly mentally handicapped characters as can be found anywhere in literature: Tefil. A balding and somewhat odiferous inhabitant of a garret flat in a sleepy town somewhere in Poland, never married, Tefil, who spent his working years as a village factotum, now exists as something of a self-interested Oxfam bin collecting the clothes of the dead. He also goes to extreme lengths to avoid paying back insignificant debts and cadging pastries, coffee, and sometimes alcoholic dinners, from passers-by to whom he attaches himself like a tick. He also philosophises, disparaging the sense of human life, and singing a paean to ‘all-conquering mould’, which is the only living creature that cannot be destroyed (supposedly, it even survives being eaten and digested), and which is fated to overcome – to consume – all other life, including man and his civilisation. How does that make us feel, as human beings ourselves?

Rafał Wojasiński’s character is challenging, repulsive, and yet fatally attractive. Like Rozmaryn, we cannot tear ourselves away from his rushing stream of words and ideas, which fascinate us while filling us with existential dread. But is Tefil serious? Or is he just spilling an unending yarn, talking for the sake of hearing his unquestionably spellbinding voice? One hopes it is the latter, and it just might be. For Tefil is a poetic novel, something in the line of James Joyce’s Finnegans Wake; something of a literary equivalent to absolute music and non-representational painting. Standing before Wojasiński’s puzzling canvas, hearing his dissonant composition through to the end, the reader might be left bewildered – but will certainly not find his time spent with Tefil unrewarding.

Roomchai Limited Innovates to Lead Bangladesh’s Travel Industry Into the Future

Dhaka, Bangladesh, June 29, 2024 –As Bangladesh’s travel industry braces for a dynamic future, Roomchai Limited stands at the vanguard, revolutionizing the travel experience with its forward-thinking approach. With a rising middle class, increasing disposable incomes, and an expanding awareness of global travel opportunities, the travel sector in Bangladesh is set for a significant transformation. Ashaduzzaman Rajib, Manager of Operations at Roomchai Limited, sheds light on the company’s strategies and how it is uniquely positioned to navigate and lead this evolving landscape.

Rajib envisions a promising future for the travel agency industry in Bangladesh, driven by technological advancements and changing consumer behaviors. To cater to the modern traveler, Roomchai Limited has heavily invested in an advanced online booking platform. This platform is designed to offer a seamless, intuitive user experience, enabling clients to easily book flights, hotels, and tour packages from the convenience of their homes.

“While technology is essential, the personalized touch we provide is what truly sets us apart,” says Rajib. “Our experienced travel consultants are dedicated to offering tailored recommendations and expert advice, ensuring each client’s travel experience is unique and memorable.” This commitment to blending cutting-edge technology with exceptional customer service is a cornerstone of Roomchai Limited’s success.

Roomchai Limited offers an extensive range of services, including flights, tours, visas, and packages. The company’s meticulous attention to detail and dedication to customer satisfaction differentiate it from its competitors. Each travel itinerary is crafted to align perfectly with clients’ preferences, ensuring they receive maximum value. Additionally, Roomchai Limited’s sister concerns, “Tabassum Hajj-Umrah Kafela” and “Medi Explore,” further enhance its service portfolio. “Tabassum Hajj-Umrah Kafela” specializes in Hajj and Umrah packages, providing comprehensive, hassle-free pilgrimage experiences. “Medi Explore” focuses on medical tourism, helping clients access top-quality healthcare services abroad.

Quality assurance is at the heart of Roomchai Limited’s operations. The company has established strong partnerships with reputable airlines, hotels, and tour operators to guarantee superior service for its clients. Regular audits and feedback mechanisms are in place to maintain high standards and drive continuous improvement. “Our staff receives ongoing training to stay updated on the latest industry trends and best practices,” Rajib explains. “This ensures they are well-equipped to provide outstanding service.”

In addressing the challenges faced by Bangladesh’s travel agency industry, Rajib highlights the rapid pace of technological advancements and the increasing competition from online travel agencies and direct booking platforms. Roomchai Limited is proactive in adopting new technologies and integrating them into its operations. By focusing on value-added services that online platforms cannot replicate, such as personalized service and customized packages, Roomchai Limited maintains a competitive edge.

Looking forward, Roomchai Limited plans to expand its service offerings and enhance its digital capabilities. The company aims to introduce more customized and experiential travel packages, catering to the unique interests of its clients. Additionally, Roomchai Limited plans to extend its international presence by exploring new destinations and forming strategic partnerships.

In conclusion, Roomchai Limited is dedicated to leading the travel agency industry in Bangladesh by combining innovative technology, personalized service, and a deep understanding of clients’ needs. With a focus on continuous improvement and customer satisfaction, Roomchai Limited is well-prepared to navigate the future of travel.

Benchmark International Successfully Facilitated the Transaction Between Fredericksburg Machine & Steel, LLC and SRF, LLC

Fredericksburg, VA, June 29, 2024 —  Benchmark International has successfully facilitated the transaction between Fredericksburg, VA-based Fredericksburg Machine & Steel, LLC dba Viking Steel Fabricators and Norfolk, VA-based SRF, LLC dba Chesapeake Bay Steel, Inc.

Founded in 1950, Viking Steel Fabricators has built a solid reputation for specializing in the fabrication and installation of structural and miscellaneous steel, ornamental iron, and custom stairs and handrails. Alongside these core services, the company also sells steel and miscellaneous metals, offering a wide range of products to meet diverse client needs. In addition to their fabrication and installation services, Viking Steel Fabricators is dedicated to historic preservation, providing expert restoration and repair services to maintain and enhance historical structures. Their comprehensive service offerings make them a trusted partner for both modern and historical steel projects.

“Viking Steel President Christopher ‘Luke’ Breivik and his team have built a great business with strong customer relationships in the private, public, and government sectors,” commented Benchmark Transaction Director Sean Fechtmann. “The quality of their work speaks for itself, with approximately 80% of customers being repeat customers and more than 70 years in operation.”

Chesapeake Bay Steel specializes in steel fabrication and erection. They have serviced the Tidewater area since 1962, but their reputation has grown through their decades of experience in the steel industry alongside being a family-owned and operated business. They specialize in framing, joist, decking, stairs, railings, and metal fabrication projects. The addition of Viking Steel Fabricators to their portfolio further enhances their strategic growth plans by broadening their existing service offerings. Viking Steel’s leadership team will remain intact to assist in the company’s future growth.

Contentstack Unveils Personalization Reimagined, Powered by Brand-Relevant AI and Automation

29th June 2024  Mumbai, Maharashtra, India  Contentstack, the creator of the Headless CMS and the Composable DXP category, today announced the first-ever solution to address long-standing personalization challenges for digital marketers: an overreliance on IT, generic AI content, and manual processes that impede scale. The announcement was made at ContentCon, the company’s annual customer conference, featuring speakers from Air France KLM, ASICS, Cartier, Dawn Foods, and Evinova.

Neha Sampat, Founder & CEO, Contentstack

Contentstack’s solution includes new premium features that, unlike other offerings, are integrated within the headless CMS as well as “no-fail promise” customer support services:

• Personalize – An A/B/n testing and segmentation engine that removes obstacles tied to the implementation and operationalization of personalized content.
• Brand Kit – A writing assistant that produces brand-relevant, AI-generated content at scale to align with the brand’s style, messaging, and defined Voice Profiles.
• New extensions for Contentstack Automate – Teams can now develop fully automated sequences to address the complete lifecycle of personalized content and experiences.
• Expanded Academy and new AI Accelerator program – Additional tools, training, and support to help achieve success on practical AI use cases within weeks

“Brands are experiencing a relevancy crisis. Our customers tell us they fear digital sameness and feel overrun by tech and the pace of change,” said Neha Sampat, founder and CEO of Contentstack. “We know that personalized digital experiences are the solution; they’re also significantly hard to achieve. Today’s announcement makes personalization at scale simple and real – for the first time ever. No other solution on the market is as comprehensive and no other company invests as much in customer success.”

Contentstack Personalize: Deliver the Right Message to the Right Audience at the Right Time

When attempting to personalize content, organizations typically face complex implementation with multiple tools that need to be integrated. Marketers are forced to rely on technical teams to get things done. As a native capability of the headless CMS, Personalize gives marketers control by removing friction throughout the personalization process.

Personalize creates tailored experiences through two main features:

• A/B/n Testing: Experimenting with content variations to understand what resonates with audiences and drive better results.
• Segmentation: Building meaningful connections with near limitless permutations of targeted content by using AI to scale across audience segments.

“We’ve been developing this personalization solution behind the scenes in concert with customers – listening to their biggest challenges and building ways to overcome them,” added Conor Egan, VP of Product at Contentstack. “Now, marketers can create personalized content for a near infinite number of audiences in the same time it previously took to create for one. And it all lives inside the headless CMS.”

Contentstack Personalize early access starts today.

Contentstack Brand Kit: Create Brand-Relevant, AI-Generated Content
While Generative AI allows brands to create large volumes of content, the output remains generic. Brand Kit sits on top of AI Assistant, the native LLM launched last year. It allows marketers to create high-quality, AI-generated content specific to the brand across all channels and platforms. The process is also fully automated via new AI connectors within Contentstack Automate.

Brand Kit adds two new critical functions to the headless CMS:

• Knowledge Vault: A repository of brand assets such as documents, customer insights, and platform context that the LLM uses to supplement its knowledge and ground its output.
• Voice Profiles: Customizable rules that shape AI content’s tone, style, and language, with flexibility based on audience, intent, or channel.

Brand Kit is available to all customers and is already being used by brands like Golfbreaks, MongoDB, and others.

Expanded Contentstack Academy and AI Accelerator: No-Fail Promise to Customers

This next evolution of Academy educates customers on how to think about and act on composable digital experiences, including personalization strategies. In addition to focusing on Contentstack products, the expanded Academy will include best practices for building teams, choosing marketing tools, developing a content center of excellence, and more.

Contentstack now also offers an AI Accelerator program, which takes customers from zero to fully deployed with AI in 30 days. The program includes access to comprehensive tools and resources such as AI Assistant, workshops with Contentstack’s Technical Services Organization, and Academy courses.

“Contentstack Automate, Brand Kit, and AI Accelerator have been indispensable during our CMS migration process, saving us significant time and money and countless hours in manual content auditing, tagging, and SEO optimization,” said Subi Babu, Software Development Lead, MongoDB.

“The support we’ve received from Contentstack has enabled us to adopt AI as part of our critical business processes quickly, easily, and securely.”

Visit Contentstack’s website for more on these products and the future of personalization.

Contentstack is the creator of the Headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world such as Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi and Walmart invest in Contentstack to rise above the noise in today’s crowded and competitive digital markets and gain their unique Experience Edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.

Effective Methods for Calculating Interest Rates on Fixed Deposit Accounts

29th June 2024 Mumbai, Maharashtra, India  In the field of financial strategy, Fixed Deposit (FD) accounts present themselves as a steadfast and secure investment solution. The appeal of fixed returns and minimal risk positions them as the top choice for a considerable number of investors. An integral part of the journey toward maximizing returns and making well-informed financial decisions is the comprehension of how interest rates are determined on fixed deposits. This in-depth guide leads you through the proven methods for calculating interest rates on fixed deposit accounts, shedding light on the intricacies of this immensely popular investment option.

Fixed Deposit
A Fixed Deposit is a straightforward investment instrument where an individual deposits a sum of money with a bank or financial institution for a specified period, earning interest at predetermined rates. The heartbeat of this investment lies in fixed deposit interest rates, influencing the growth of the principal amount over time. As investors grapple with the complexities of financial decision-making, the Fixed Deposit Calculator emerges as a valuable companion. In this exploration, we navigate through the significance of fixed deposit interest rates and unveil the transformative role of the fixed deposit calculator in empowering investors to make sound financial choices.

Navigating the intricacies of fixed deposit returns is made more accessible through the use of a Fixed Deposit Calculator. This invaluable tool empowers investors to project their potential returns based on variables such as the principal amount, tenure, and prevailing interest rates. It serves as a financial compass, allowing individuals to tailor their investments according to their financial goals and risk tolerance.

Monthly Interest Payouts
Certain fixed deposit schemes offer the flexibility of monthly interest payouts. In such cases, the interest is calculated on a monthly basis, providing a regular income stream for the investor. This method is particularly advantageous for those seeking a steady cash flow without waiting until the maturity of the fixed deposit.

Senior Citizen Benefits
Many financial institutions offer higher interest rates to senior citizens as an incentive for their investments. The additional interest is usually a percentage above the standard rates, providing an attractive option for retirees or individuals in their golden years.

Tax Implications
Understanding the tax implications of fixed deposit interest is crucial for effective financial planning. Interest earned on fixed deposits is taxable, and investors should be aware of their tax liabilities. However, certain fixed deposit schemes, such as Tax-Saver Fixed Deposits, offer tax benefits under Section 80C of the Income Tax Act.

Online vs. Offline Fixed Deposits
While traditional methods of opening fixed deposits involve visiting a bank branch, the digital era has ushered in the convenience of online fixed deposits. Online platforms often provide competitive interest rates and a seamless application process. However, it’s essential to verify the authenticity and security of the online platform before making any investments.

Understanding Fixed Deposit Interest Rates
Fixed deposit interest rates play a pivotal role in determining the returns on your investment. These rates can vary across financial institutions and are influenced by factors such as market conditions, the tenure of the deposit, and the type of fixed deposit scheme. To navigate this landscape, it’s essential to grasp the methods employed to calculate these interest rates.

Factors Influencing Interest Rates
The interest rates on fixed deposits are not static and can be influenced by various factors. Economic conditions, inflation rates, and the monetary policies of central banks play a significant role in determining the prevailing interest rates. Staying informed about these factors can help investors make strategic decisions regarding their fixed deposit investments.

Effective Methods to Calculate FD Interest Rates

Simple Interest Method
One of the most straightforward methods for calculating interest on fixed deposits is the simple interest method. In this approach, interest is calculated only on the principal amount throughout the tenure of the deposit.

Compound Interest Method
Unlike simple interest, compound interest takes into account not only the principal amount but also the interest accrued during previous periods. This method results in higher returns compared to simple interest.

Fixed Deposit Calculator
You can also use the Fixed Deposit Calculator from the Shriram Finance website to calculate your FD interest rates accurately.

Online Fixed Deposit Calculator
An online fixed deposit interest calculator serves as a dynamic financial tool, revolutionizing the way investors plan and assess their wealth growth. With just a few clicks, users can effortlessly compute the potential returns on their fixed deposit investments. This intuitive calculator takes into account the principal amount, tenure, and prevailing interest rates, providing instant and accurate projections. Its user-friendly interface not only simplifies complex calculations but also empowers investors to make informed decisions tailored to their financial goals. The online fixed deposit interest calculator is a crucial companion for those seeking precision and efficiency in navigating the intricacies of their investment journey.

Conclusion
In conclusion, effective methods for calculating interest rates on fixed deposit accounts are essential knowledge for anyone looking to make informed financial decisions. The simple interest and compound interest methods, coupled with the convenience of fixed deposit calculators, empower investors to estimate returns accurately. Exploring monthly interest payouts, senior citizen benefits, and understanding tax implications adds depth to one’s financial acumen. As the financial landscape continues to evolve, staying abreast of factors influencing interest rates and considering the shift towards online fixed deposits ensures that investors can navigate the world of fixed deposits with confidence. With these insights, investors can leverage fixed deposits to secure their financial future and achieve their long-term goals.

Dr. Polisetty Inks Pact with UK’s Oldest College of Ayurveda for Strategic Collaboration

29th June 2024  Hyderabad, Telangana, India  In a significant collaboration expected to propel India’s traditional Ayurvedic knowledge to the global stage, Dr Ravishankar Polisetty, the pioneer of Poly Scientific Ayurveda (PSA), has signed an MoU to acquire a majority stake in the British College of Ayurveda (BCA) in the UK. Institute of Polyscientific Ayurveda (IPSA) – a division of Dr Polisetty’s Sai Ganga Panakeia Private Ltd. will introduce innovative courses in polyscientific Ayurveda at BCA, UK’s oldest Ayurveda College.

“Poly Scientific Ayurveda, which integrates latest technologies and modern medicine with the ancient Indian wisdom of Ayurveda and lifestyle variables, has the potential to become one of the most effective solutions for holistic healthcare. This new partnership will unite leading Ayurvedic experts from the UK and India to strengthen advancements in PSA and help its benefits reach a wider group of people,” says Dr. Polisetty.

This strategic collaboration aims to introduce courses on Poly Scientific Ayurveda, providing advanced training to the institution, the premier educator for individuals seeking to make a difference in the world through a career restoring the natural balance of body, mind, and spirit with the wisdom of Ayurveda in the UK. The initiative is set to bridge the distance between ancient Ayurvedic principles and modern medicine as well as provide holistic care for end-stage disease patients. The alliance with BCA will also facilitate the global propagation of PSA knowledge, providing modern and alternative medical practitioners with comprehensive skills to improve patient care.

Dr. Polisetty says that the fusion of Ayurveda and allopathy offers enhanced treatment options and outcomes, particularly for patients with end-stage diseases. “Our alliance with BCA will strengthen IPSA’s educational programs and provide modern and alternative medical practitioners with a wide range of skills. PSA will also create a new breed of doctors who treat end-stage diseases more effectively,” adds Dr. Polisetty.

The MoU was signed between Dr. Polisetty and the representatives of BCA, Dr. Mauroof Athique and Dr. Shanta Godagama in the presence of Amarjit Bhamra, Secretariat of the All-Party Parliamentary Group for Traditional Sciences in the UK Parliament.

Poly Scientific Ayurveda, a translational research-based approach, applies modern research methodologies to validate and translate traditional Ayurvedic knowledge. Dr. Polisetty, known for his groundbreaking 32 years of research in Ayurveda, has identified crucial biomarkers such as Vata, Pitta, and Kapha as the base for personalizing allopathic and Ayurvedic treatments. He is a trailblazer in the creation of an AI and ML-based IoT platform for integrative healthcare technology.

Hellmann’s and SOCIAL Launch Limited-edition ‘Mood Burgers’ Menu to Fuel Cricket Fans’ Match-viewing Experience During the Cricket Season

29th June 2024 Mumbai, Maharashtra, India With cricket fever gripping the nation, Hellmann’s in collaboration with SOCIAL and BOSS Burger announces the first-of-its-kind ‘Mood Burgers’ limited-edition menu. The menu has been created especially for the cricketing season, with the burgers crafted to help cricket fans get match-ready based on their pre-match moods.

Hellmann’s and SOCIAL have together designed the menu, which is dedicated to fans throughout June and each of the three new burgers (with veg and non-veg variants) corresponds to the emotions that will be experienced throughout the highs and lows of the tournament.

Curated with insights from Certified Mind-Body Eating Coach, Counselling Psychologist & Integrative Health Coach, Ridhi Golechha, the “Eyes on the Prize Burger” will fuel you up; the “Get Charged Up Burger” is for those truly exciting matches; and for the big nerve-racking games, the “Drop the Jitter Burger” will help you get into a delightful match-viewing mood.

She adds, “With this exclusive collaboration, we have reflected on how to design certain food items to enhance the match-watching experience of our consumers by offering them a burger that is akin to their moods. Packed with certain ingredients that are nutrient-dense, these burgers are the perfect companions for the cricket fever season.”

“At Hellmann’s we’re committed to delicious creamy taste, and believe great tasting food adds richness to people’s lives,” comments Priyanka Ganguly, Head, Foods & Unilever Foods Solution India from Hindustan Unilever, “Food has the power to elevate your mood and we’re proud to be partnering with SOCIAL to bring great tasting burgers that support India’s cricket fans when they need it most.”

With India’s matches falling so close to dinner time, what better way to get match ready and dinner ready than with a mouth-wateringly rich and delicious Mood Burger?

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd., explains, “SOCIAL is the #DoosraStadium for all cricket lovers, offering an electrifying atmosphere where fans can enjoy their favourite game with good food and drinks. As we innovate and strengthen the F&B experience this cricket season with our new burger menu, we’re committed to making every match moment even more memorable. With this partnership with Hindustan Unilever’s Hellmann’s, we are redefining the ultimate cricket-watching experience at SOCIAL.”

To support the limited-edition menu and get India’s cricket fans talking, Hellmann’s has launched a social campaign with support from passionate cricket enthusiasts, such as Akash Gupta, Satish Ray, Nisman Parpia, Taran Singh, and Mayuresh Gujar. Join them and get match-ready with the support of Hellmann’s Mood Burgers.

To order your Hellmann’s Mood Burger, visit any of the SOCIAL outlets from 5th June to 30th June, or have it delivered to you via Swiggy or Zomato, 6th June onwards.