29, Jun 2024
Nitu Joshi of Miam Charitable Trust and Jeetendra Pardeshi of BMC Plant Trees on World Environment Day

29th June 2024 Mumbai, Maharashtra, India celebration of World Environment Day, Nitu Joshi of Miam Charitable Trust and Jeetendra Pardeshi, Superintendent of BMC Gardens, planted a unique Red Sandalwood tree along with other varieties at Walawalkar Garden in Oshiwara, Andheri West. This planting marks a significant addition to Mumbai’s diverse urban greenery.

Jeetendra Pardesh & Nitu Joshi

Nitu Joshi: A Beacon of Hope and Philanthropy
Nitu Joshi, a prominent figure in social work, has made remarkable contributions to the lives of tribal and farmer communities in the Nashik region over the past two years through the MIAM Charitable Trust. Her efforts in distributing free study materials and facilitating educational opportunities have empowered numerous youngsters to pursue their aspirations. One notable success story is of a student who cleared the UPSC examination, thanks to her support.

Holistic Approach to Social Upliftment
Nitu Joshi’s philanthropic endeavors extend beyond education. She provides essentials like notebooks and T-shirts to underprivileged children in and around Nashik. Her initiatives also encompass animal welfare activities and environmental conservation efforts, showcasing a comprehensive approach to social upliftment. Under her leadership, the MIAM Charitable Trust has become a beacon of hope for orphaned children and marginalized communities.

Commitment to Environmental Conservation
Nitu Joshi’s commitment to environmental conservation is evident in her recent tree-planting activity. By planting a Red Sandalwood tree, a unique variety in Mumbai, she aims to promote urban biodiversity and environmental sustainability. Her dedication to society’s welfare has earned her accolades and a deep sense of fulfillment from making a meaningful difference in people’s lives.

Jeetendra Pardes hi’s Vision for a Greener Mumbai
Jeetendra Pardeshi, Superintendent of BMC Gardens, emphasized the importance of tree planting in combating climate change. “Our aim is to plant as many trees as possible within the entire BMC jurisdiction to mitigate the urban heat island effect and combat climate change,” he stated. This initiative highlights BMC’s commitment to enhancing Mumbai’s green cover and promoting a healthier environment for its residents.

Conclusion
The collaborative efforts of Nitu Joshi and Jeetendra Pardeshi on World Environment Day reflect a shared vision of environmental conservation and social responsibility. Their actions serve as an inspiration for others to contribute to the betterment of society and the environment. As Mumbai continues to grow, initiatives like these are crucial in ensuring a sustainable and green future for the city.

By planting trees and supporting underprivileged communities, Nitu Joshi and the MIAM Charitable Trust exemplify the spirit of compassion and social responsibility, embodying the essence of true service to humanity.

29, Jun 2024
Ronnie Rodrigues Features on Times Square’s Billboard

29th June 2024 New York | Mumbai, Maharashtra, India New York, one of the world’s most vibrant cities, is renowned for its towering skyscrapers and bustling atmosphere. Times Square, a symbolic landmark of the city, is famously illuminated by numerous digital billboards and advertisements, showcasing businesses that operate around the clock. Securing a spot on these billboards is notoriously expensive, reserved for high-profile brands and significant messages.

Ronnie Rodrigues with family

Indian business tycoon Ronnie Rodrigues who is also has recently achieved this milestone, features on a Times Square billboard to celebrate a deeply personal occasion. To commemorate his twins, Charles and Caaden’s 10th birthday, and his mother’s 75th birthday, Rodrigues organized a grand celebration in New York. He flew his family, friends, and office staff to the city, marking the special event with a heartfelt message displayed prominently on a brightly lit digital billboard in Times Square.

This gesture stands out, as few Indians have had the honor of featuring on Times Square billboards. Rodrigues’s use of this iconic platform for a non-business purpose is unique, making this celebration a memorable and remarkable moment in his life and in the annals of Times Square history.

29, Jun 2024
How to Prevent Cybercrime: Advanced Phishing Detection and Prevention Strategies

Jinendra Khobare, Solution

By: Jinendra Khobare, Solution Architect, Sensfrx, Secure Layer7.

Cybercrime refers to criminal offenses committed against individuals, businesses, governments, or other organizations using digital technologies, including computers, mobile devices, and the Internet, as a means or target for the commission of the offense. This encompasses a range of criminal activities, including phishing, which is a type of cyber-enabled fraud that involves the use of social engineering tactics, such as fraudulent emails, websites, and other digital platforms, to deceive individuals into divulging sensitive personal data, such as authentication credentials, financial information, or other confidential details. Phishing is a common technique used in cybercrime to gain unauthorized access, use, disclosure, disruption, modification, or destruction of computer systems, networks, or electronic data, ultimately leading to malicious purposes, including identity theft, financial fraud, and other forms of cybercrime.

Phishing is a rapidly growing internet crime, with a reported 65% increase in phishing attacks in 2020 compared to the previous year. To combat phishing, it is essential to employ advanced security measures that combine user education and awareness with technical controls, such as multi-factor authentication and web filtering, to prevent financial losses and protect sensitive user data from being compromised.

A more targeted and sophisticated form of phishing is spear phishing, which focuses on specific individuals or groups, often because they have access to valuable information or resources. In spear phishing attacks, the attacker typically researches the target’s personal and professional relationships, interests, and online behavior to craft a convincing and personalized message. Once the attacker gains access to the target’s system, they may use the victim’s contact lists to launch further attacks on friends, family, co-workers, and business contacts, creating a ripple effect of compromise and data breaches. By understanding the differences between phishing and spear phishing, individuals and organizations can better prepare themselves to detect and respond to these types of threats. For example, once a victim’s social networking account has been compromised, attackers can use the victim’s account to communicate with the victim’s social network. Attackers do not limit themselves to attacking their target’s corporate accounts and will seek to compromise the personal systems of Information Workers knowing that these systems often have remote access to corporate assets.

Anti-Phishing Measures

To combat the escalating threat of phishing, various countermeasures have been developed by the Anti-Phishing Working Group (APWG). The Anti-Phishing Working Group (APWG) is a global coalition of industry, law enforcement, and government agencies working together to combat phishing and other forms of cybercrime through information sharing, research, and advocacy. APWG aggregates phishing reports and shares intelligence with its members. Advanced security tools, such as browser extensions and built-in features, aid in detecting phishing attempts.

Internet search engines and web browsers play a crucial role in identifying and mitigating phishing sites. By continuously indexing billions of web pages and allowing users to report suspicious sites, they help protect users from malicious URLs and IP addresses. Users are warned when attempting to access known phishing websites, thanks to integrated and regularly updated blocklists

Advanced Techniques in Phishing Detection

Researchers have explored advanced techniques to enhance phishing detection, including the combination of weak classifiers, ensemble-based classifiers, and machine learning algorithms. These approaches have shown promising results, with some studies achieving detection rates of up to 95% as reported by S. Rao and his team in their paper “Phishing Detection using Machine Learning” in 2020 and reducing false positives by up to 70% as found by A. K. Singh and his team in their paper “A Survey on Phishing Detection Techniques” in 2019.

The effectiveness of anti-phishing tools is evaluated through usability studies done by M. E Whiteman in his paper Evaluating the Effectiveness of Anti-Phishing Tools, which have revealed that these tools can reduce phishing susceptibility by up to 50%. Large-scale online learning has also been employed to identify suspicious URLs, with some systems achieving accuracy rates of up to 90% as reported by Y. Zhang and his team in their paper “Phishing URL Detection using Online Learning” in 2020. Moreover, innovative approaches such as DNS-poisoning-based phishing attack detection and multiple classifier combination have been shown to disrupt the phishing ecosystem, forcing attackers to evolve their tactics. The implications of these advancements are significant, with the potential to prevent millions of dollars in losses and protect sensitive user data from being compromised.

The Functioning of the Phishing Detector in Sensfrx: An Overview

The phishing detector in Sensfrx serves as an advanced barrier against cyber threats, specifically designed for users with limited technical expertise. It operates in real-time, examining URLs during user interactions and meticulously analyzing their structures and content for potential signs of phishing. The detector’s primary advantage is its integration with a machine learning model that continuously learns from a diverse dataset of phishing URLs. This model employs a combination of character-level and word-level CNNs to analyze URLs, utilizing techniques such as text vectorization, embedding, and convolutional neural networks to extract features and detect phishing patterns.

For users without technical proficiency, this translates into an automated protective mechanism that operates unobtrusively in the background, providing proactive protection without necessitating user intervention. The model’s dynamic learning process bolsters user confidence by offering a vigilant guard against phishing attempts. The ease of integration into existing security frameworks makes Sensfrx accessible to users without specialized knowledge, thereby providing a user-friendly interface for enhanced cybersecurity in the rapidly evolving digital world.

The machine learning model’s dynamic learning process is a key feature, instilling confidence in users by ensuring that the system remains vigilant against evolving phishing techniques. The model’s ability to adapt to new threats and learn from real-world scenarios makes it a robust and reliable companion in the ever-changing landscape of cyber threats.

Notably, the phishing detection mechanism integrated into Sensfrx is designed with user-friendliness in mind. It can be easily incorporated into existing security frameworks, making it accessible to a broad range of users, regardless of their level of cybersecurity expertise. The intuitive user interface provides a seamless experience, empowering users to effectively defend against phishing attacks without requiring specialized knowledge.

Conclusion

In conclusion, phishing is a multifaceted online threat with diverse tactics and significant implications for user security and data integrity. On the internet, malware hosting websites are more prevalent than phishing websites. Consequently, drive-by download attacks and malware distribution websites may be overlooked in a cybersecurity strategy that concentrates on phishing attack mitigation but leaves out mitigations for higher likelihood threats. Bulgaria, Ukraine, and Indonesia are among the places where there have previously been higher than usual numbers of phishing sites.

  • Turn on Two-Factor Authentication: Enhance security by enabling two- or multi-factor authentication to reduce phishing vulnerability.
  • Cybersecurity Software: Choose reputable cybersecurity software for identifying and thwarting phishing attempts.
  • Workers’ Education: Decrease the likelihood of falling prey to phishing by providing frequent employee training on safe data handling and recognizing phishing signs.
  • Take Care When Sending Emails: Be cautious of all received emails, checking for spelling errors, urgent subject lines, and corporate information, and verify trustworthiness and the existence of readily available phishing kits simplifies the process, allowing virtually anyone to launch a phish

29, Jun 2024
Shriram AMCs New Liquid ETF Can Deliver Higher Returns than your Savings Account

29th June 2024 Mumbai, Maharashtra, India NFO will open for subscription on Monday, July 1, 2024.

The Shriram Nifty 1D Rate Liquid ETF (Growth) New Fund Offer will be open for subscriptions from July 1, 2024, till July 3, 2024. Investors can apply through their securities brokers or by depositing physical forms at their nearest CAMS Investor Service Centre.

The Shriram Nifty 1D Rate Liquid ETF (Growth) provides investors with easy cash management with high liquidity, relatively low interest rate risk, and relatively low credit risk. They can earn higher returns by investing their idle cash in this ETF seamlessly through their demat account, instead of leaving it in their savings account. The Growth plan delivers compounding of returns without the need to track daily fractional dividends, with capital gains tax being applicable only on redemption. Returns can easily be tracked through the growth NAV published daily on www.shriramamc.in/SNifty1dETF.

The fund has lower interest rate volatility as it invests only in the overnight money market, with lower risk due to just a one-day exposure to liquid instruments backed by government securities. Along with liquidity and steady returns, Shriram Nifty 1D Rate Liquid ETF (Growth) will also be made eligible as collateral for margin trading giving greater convenience to active equity investors.

Kartik L Jain, MD & CEO, Shriram AMC

Kartik Jain, MD & CEO, Shriram AMC, said, “At Shriram AMC, we are constantly striving to innovate and provide investment products that fit the changing demands of today’s clients. With the introduction of the Shriram Nifty 1D Rate Liquid ETF (Growth), we offer an effective cash management vehicle that combines the advantages of better returns, higher liquidity and relatively lower risk. This ETF is ideal for investors wishing to increase their returns on idle capital while reducing risk by investing in stable and secure overnight products. Active traders will get the added benefit of margin pledge. Given the present financial landscape’s growing desire for flexible and secure investment solutions, we believe this fund will play an important role in assisting clients in meeting their financial objectives.”

In summary, the USP of the Shriram NIFTY 1D Liquid ETF (Growth) includes the Upside of higher returns vs. savings, Seamless cash management with margin pledge, and Price appreciation in NAV with Growth plan. The NFO campaign theme is captured in the tagline: Savings bhi, Margin bhi… Growth pe growth.

The minimum subscription during the NFO is Rs. 1000 or multiples thereof, and the fund managers will be Mr. Deepak Ramaraju and Ms. Gargi Bhattacharyya Banerjee.

29, Jun 2024
Buy Gaming Phones on EMI – Apply for the Bajaj Finserv Insta EMI Card Online

29th June 2024 Pune, Maharashtra, India Bajaj Markets, a digital financial marketplace, provides access to products that can be a solution to individuals who indulge in mobile gaming. The Bajaj Finserv Insta EMI Card is one of the many products users can apply for. It provides flexibility and convenience to shoppers by enabling them to spread their payments over a while. Purchasing gaming phones on EMI has never been easier.

Buy Gaming Phones

Features of the EMI Card:

The Bajaj Finserv Insta EMI Card comes with a variety of features and benefits:

  • Access over 1.5 lakh partner stores across more than 4,000 cities in India, making purchases accessible to those in need
  • Avail no-cost EMI on over a million products, including furniture, electronics, groceries, flight bookings, and more
  • Choose from a flexible tenor of up to 60 months, making repayments affordable and accessible
  • Enjoy a pre-approved loan limit of up to Rs. 3 Lakhs
  • Users can foreclose their loan upon request after paying the first EMI

One can purchase the latest gaming phone at any of the Bajaj Finserv partner stores by opting for the Bajaj Finserv Insta EMI Card at the payment desk. Simply provide the details, choose the repayment tenor, and complete the further process.

Other Details:

  • Card Fees – Rs. 599 (inclusive of online convenience fee and taxes)
  • EMI Card Annual Fees – Rs. 117 (inclusive of applicable taxes)

The Bajaj Finserv Insta EMI Card, accessible through Bajaj Markets, presents a convenient and cost-effective way to purchase high-end gaming phones. By offering flexible EMI options, no-cost EMI facility, and wide acceptance, it ensures that consumers can enjoy the latest gaming phones without financial strain. Visit the Bajaj Markets website or app to explore other financial products and services.

29, Jun 2024
AARC Webinar Shines Spotlight on Use of Recycled Plastic in Food & Beverage Packaging

29th June 2024  New Delhi, Delhi, India The Action Alliance for Recycling Beverage Cartons (AARC) recently organized a pivotal webinar titled “Use of Recycled Plastic Content in Food & Beverage Packaging.” The event gathered a diverse array of stakeholders, including industry leaders, regulatory bodies, sustainability experts, and environmental enthusiasts from several countries. This webinar was particularly significant in light of the Extended Producer Responsibility (EPR) Guidelines mandating the use of recycled plastic content in packaging.

AARC Webinar Shines

The webinar witnessed a panel of diverse, distinguished speakers including, Surojit Bose, Head Sustainability, Hindustan Coca Cola Beverages Pvt Ltd., Aditi Ramola, Technical Director, International Solid Waste Association (ISWA), Mr. K D Bhardwaj, Group Head – Environment and Energy Management, International Services, National Productivity Council, Jose Manuel Moller, Founder and Chairman of Algramo, Chile – a key innovator in the sustainable technology and climate tech sectors, Mr. Nikhil Patkar, Packaging Portfolio Manager, Tetra Pak South Asia team including India, Sri Lanka & Bangladesh, Valeria Branca, Project Manager Extended Producer Responsibility Alliance, Brussels, Levent Akici, Zero Waste Foundation, Turkey, and Dr. Praveen Aggarwal, CEO, AARC.

In collaboration with the United Nations Centre for Regional Development (UNCRD), United Nations Global Compact Network India, International Academy of Environmental Sanitation and Public Health (IAESPH), and 3R WASTE Foundation, the webinar aimed to foster dialogue on the recyclability of plastic packaging with a focus on the use of recycled plastics in packaging, hence overall reduction in plastic usage. It provided a platform for sharing best practices, exploring innovative recycling methods, and discussing cutting-edge solutions in plastic packaging.

The esteemed panel was moderated by Dr. Kulwant Singh – CEO, 3R Waste Foundation, and co-moderated by Dr. N B Mazumdar, Hon. Chairman, International Academy of Environmental Sanitation & Public Health (IAESPH).

The event witnessed an insightful discussion where panelists shared successful international strategies for integrating recycled content into packaging, offering valuable insights for the stakeholders. Speakers further highlighted the obstacles in sourcing and utilizing recycled materials, proposing practical solutions like chemical recycling based on global experiences. The panel further discussed the necessity of chemical recycling processes and mass balance approaches for validating recycled content to meet the upcoming EPR targets.

Moderating the panel, Dr. Kulwant Singh outlined the webinar’s focus on global practices in using recycled plastic in food and beverage packaging, the key provisions of India’s Plastic Waste Management Amendment Rules 2022, and the challenges in sourcing and incorporating recycled content. Co-moderator, Dr. Mazumdar emphasized the necessity of detailed dialogue among authorities, industries, health bodies, and the Food Safety and Standards Authority of India (FSSAI) to come up with the right standards for Category II and III in food contact applications i.e. flexible and Multi Layered Packaging (MLP) on lines similar to RPet standards in Category I.

Further to the discussions, Mr. Nikhil Patkar explained the chemical recycling process, which involves converting collected recycled material into pyrolysis oil. This oil is then used to produce polyethylene granules, blending recycled and virgin oil, a process approved by EFSA and the USFDA.

Adding to the discussions, Ms. Valeria Branca, from EXPRA shed light on the regulations of the European Union, which provides that by January 1, 2030, the packaging will only be allowed on the EU market if it is recyclable within grades A, B, or C. Ms. Branca further also highlighted Art. 7 of EU, as per which the plastic parts of packaging must contain a minimum percentage of recycled content by a certain date in the future, which will increase the use of recycled content in packaging and will create a market for recycled materials in Europe, targeting specific recycling content goals for packaging by 2030 and 2040, differentiated by contact sensitivity.

The event concluded with closing remarks of Dr. Praveen Aggarwal, where he highlighted the importance of managing plastic waste in compliance with FSSAI regulations, ensuring that recycled plastic content is safe for food and beverage products, and consulting the entire value chain before setting standards, and need to expedite the formulation of the standard for the use of recycled plastics. He further extended his heartfelt gratitude to all participants, including industry leaders, officials, and environmental advocates, for their active involvement in the event. The webinar successfully advanced discussions on recycled plastic in food & beverage packaging, serving as a platform for building connections, sharing knowledge, and fostering a collective commitment to a sustainable and circular future.

29, Jun 2024
The Phoenix Mills Ltd. Announces The Phoenix Shopping Festival 2024: A Celebration of Shopping, Entertainment, and Community

29th June 2024 Mumbai, Maharashtra, India  The Phoenix Mills Ltd., India’s largest mixed-use developer, is thrilled to announce the Phoenix Shopping Festival 2024. This grand celebration will take place simultaneously at Phoenix Palladium Mumbai, Phoenix Palladium Ahmedabad, Phoenix Marketcity Mumbai, Phoenix Marketcity Pune, Phoenix Mall of the Millennium Pune, Phoenix Citadel Indore, Phoenix Palassio Lucknow promising an unparalleled experience for shoppers and communities alike.

The Phoenix Mills

An “End Of Season Sale” Like No Other

The Phoenix Shopping Festival 2024 is set to be the highlight of the year, bringing together a unique blend of shopping, entertainment, and community engagement. From 14th June to 31st July, each Phoenix Mall will transform into a vibrant hub of activities, exclusive offers, and unforgettable experiences.

Key Highlights of the Phoenix Shopping Festival 2024:

1. Exclusive Offers and Discounts:

Shoppers can look forward to incredible deals and discounts across a wide range of top brands and retailers. Whether it’s fashion, electronics, home décor, or lifestyle products, the festival promises unbeatable prices and value.

2. Live Entertainment:

Each Phoenix Mall will host live performances by renowned artists, including music concerts, shows, and performances. The entertainment line-up is designed to cater to diverse tastes and ensure there’s something for everyone.

3. Culinary Delights:

Food enthusiasts will be in for a treat with an array of culinary experiences. The festival will feature a delightful journey through different cuisines.

4. Community Engagement:

Phoenix Malls are dedicated to fostering community spirit. The festival will include initiatives like a charity drive, encouraging visitors to connect and contribute to their communities. A major partnership with the Sood Charity Foundation, a force of compassion, will champion a cause that is close to our hearts. This eminent collaboration is to enrich society by dedicating a portion of festival sales to aid the less fortunate. Every purchase made during the Phoenix Shopping Festival contributes to this significant endeavour.

Rashmi Sen, COO of Phoenix Mills Ltd., mentioned, “Phoenix Mills Ltd. is a leading operator of premier shopping, dining, entertainment, and mixed-use destinations across India, fostering connections through meaningful experiences. Our Shopping Centers are prime destinations for top global brands and premium regional and home-grown retailers.

At Phoenix, we continuously innovate to create unique experiences. The Phoenix Shopping Festival 2024 exemplifies this commitment by offering a curated, high-quality shopping experience where leading brands come together to provide immersive indulgence for our evolving consumers.”

Mayank Lalpuria, Senior Vice President of Marketing at The Phoenix Mills Ltd., expressed his excitement about the upcoming festival, stating, “This season, the Phoenix Shopping Festival is centered around three major themes—Shop n Get Deals, Shop n Donate, and Shop n Win. We are thrilled to offer our customers ample opportunities to splurge and participate in exciting giveaways while giving back to society through our partnership with the Sood Charity Foundation. Don’t miss out on this incredible shopping experience! Join The Phoenix Mills to take advantage of exclusive deals, exciting prizes, and the chance to make a difference in the community.”

Shibani Akhtar also shared her views, noting, “Phoenix Palladium in Mumbai and Ahmedabad epitomize luxury shopping at its finest. The Palladium Shopping Festival brings together an exclusive range of brands like Estée Lauder, Jimmy Choo, and Bottega Veneta, offering a never-seen-before shopping experience that exudes elegance. It’s an ultimate go-to spot for those who seek sophistication and style.”

Malaika Arora, TV host and Popular Actress, expressed her thoughts, saying, “The Phoenix Shopping Festival at Phoenix malls across the country promises an extraordinary blend of shopping, dining, and entertainment. With top-notch brands and unique architectural grandeur, these malls are set to deliver an unforgettable festival experience for all visitors. Phoenix malls have become my preferred shopping destination and a favorite hangout zone, offering a vibrant and complete lifestyle experience.”

29, Jun 2024
SPHEREA France and Digilogic Systems India Join Forces in Strategic Memorandum of Understanding (MoU)

29th June 2024  Hyderabad, Telangana, India  SPHEREA France, a global leader in test and simulation solutions, and Digilogic Systems India, a renowned provider of cutting-edge electronic test and measurement solutions, have announced the signing of a strategic Memorandum of Understanding (MoU) to collaborate on various fronts in the realm of Defense and Public Sector Undertakings (PSUs).

	SPHEREA France and Digilogic

The MoU solidifies a partnership aimed at advancing the capabilities of the Defense Research and Development Organization (DRDO) and PSUs by providing state-of-the-art test benches and solutions across a spectrum of applications.

Key takeaways from the MoU include:

(a) Sale of new Test Benches to DRDO and PSUs:

The collaboration will facilitate the procurement and deployment of advanced test benches tailored to the specific needs of DRDO and various PSUs, ensuring enhanced testing capabilities and efficiency in their operations.

(b) Test Solutions development for Various Labs, DRDO, HAL, and Other PSUs:

SPHEREA France and Digilogic Systems India will jointly develop and offer comprehensive test solutions to laboratories, DRDO establishments, Hindustan Aeronautics Limited (HAL), and other PSUs, catering to their diverse testing requirements across multiple domains.

(c) Test Solutions development in Electronics and Signal Processing:

Leveraging the combined expertise, SPHEREA France and Digilogic Systems India will deliver innovative test solutions focusing on electronics and signal processing, enabling thorough testing and validation of critical systems and components.

(d) Solutions for Power Electronics:

The collaboration will extend the provision of specialized solutions for power electronics, addressing the evolving needs of DRDO, PSUs, and other stakeholders in the defense and industrial sectors.

(e) Build-to-Print Activities Catering for the Requirement of Various OEMs: SPHEREA France and Digilogic Systems India will undertake build-to-print activities, aligning with the specifications and requirements of various Original Equipment Manufacturers (OEMs) to ensure seamless integration and interoperability of systems.

(f) Development of Capacity for Training and Audit:

The partnership will focus on developing training programs and conducting audits to enhance the skill sets of personnel involved in testing processes, thereby fostering a culture of continuous improvement and quality assurance.

Commenting on the collaboration, Mr. Christian DABASSE, President and CEO of SPHEREA France, remarked, “We are excited to embark on this strategic partnership with Digilogic Systems India. By combining our strengths and resources, we aim to deliver unparalleled value to our customers in the defense and PSU sectors, empowering them with cutting-edge test solutions and services.”

Mr. Shashank Varma, CEO of Digilogic Systems India, echoed similar sentiments, stating, “This collaboration represents a significant milestone in our commitment to providing best-in-class test and measurement solutions. Together with SPHEREA France, we are poised to address the evolving needs of our customers and contribute to the advancement of critical sectors.”

The MoU between SPHEREA and Digilogic Systems India underscores the shared vision to drive innovation, efficiency, and reliability in defense and industrial testing environments. Through collaborative efforts, the partners aim to fortify the technological capabilities of organizations entrusted with safeguarding national security and advancing industrial excellence.

29, Jun 2024
Shraddha Kapoor and More than 500 Customers Attend the OPPO F27 Pro+ 5G Grand Unboxing Event

29th June 2024 Mumbai, Maharashtra India  In a first-of-a-kind product Unboxing, OPPO’s latest F27 Pro+ 5G was unboxed in the presence of Bollywood’s leading “Stree” Shraddha Kapoor and more than 500 customers. The event took place in Mumbai recently.

Shraddha Kapoor

Mr. Abhishek Nayak, Learning and Development Director of OPPO Mobiles Mumbai, expressed his joy and said, “One of the key highlights of the event was the presence of the renowned Bollywood celebrity, Shraddha Kapoor, who joined the grand unboxing event of the OPPO F27 Pro+ 5G. The excitement reached new heights as more than 500 customers also participated in the unboxing event alongside Shraddha Kapoor, making it a first-of-its-kind event in the telecom industry.”

He further said, “As the customers unboxed the OPPO F27 Pro+ 5G, the anticipation and excitement in the air were palpable. The innovative features, sleek design, and cutting-edge technology of the phone captivated everyone present at the event, setting a new benchmark in the smartphone industry.”

OPPO is a famous mobile brand for its innovation, Camera technology, and many More. Taking it a notch higher, the new phones boast some user-friendly features. “The phone is already popular among consumers as it is India’s first phone to come up with an IP69 rating, which means it can survive in water for up to 15 minutes. It also comes with damage-proof 360-degree armor body, 67W SUPERVOOC flash charge, and Splash touch which makes this phone the Best in the Price range,” Abhishek concluded.

29, Jun 2024
At e4m Golden Mikes 2024, Red FM Turns Gold with 35 Awards & Radio Station of the Year Award

29th June 2024  Mumbai, Maharashtra, India  India’s leading private radio and entertainment network, Red FM, has been honored with the title of Radio Station of the Year and 35 prestigious awards across various categories, celebrating its versatility and innovation at the e4m Golden Mikes 2024. The accolades were presented at the Radio & Audio Conference held on June 26, 2024, at The Leela Hotel, Mumbai.

At e4m Golden Mikes

The conference marked a significant event in the radio industry, reflecting on radio’s pivotal role in shaping public opinion, cultural identity, and community engagement in India for over a century. The awards recognized excellence in various categories such as effectiveness, creativity, innovation, broadcasters, regional languages, and podcasts. This remarkable achievement underscores Red FM’s commitment to delivering unique and engaging content, cementing its position as a trailblazer in the radio industry.

Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, “Red FM has had a great hurray at the Golden Mikes Award. The esteemed awards are heartfelt embraces from our listeners, validating the power of radio as a medium, and our commitment to blue sky thinking. We can not fully convey how much we cherish the unwavering love and support of our audience but we are truly indebted. We look forward to creating distinctively creative content and countless future endeavors.”

Sr.No

Main Category

Category

Sub- Category

CAMPAIGN NAME

1

Radio Station of the Year

2

 RADIO

EFFECTIVENESS Most Effective Ad/Campaign on Radio Farishtey Banjao Aaj

3

 RADIO

EFFECTIVENESS Best Use of Radio for Launch/Relaunch Lights Out with Rj Sharda Launch

4

 RADIO

EFFECTIVENESS Best Use of Radio for Long Term Effectiveness Suvidha Ke Liye Khed Hai

5

 RADIO

EFFECTIVENESS Best Use of Branded Content or Sponsorship on Radio SBI Life – Sapna Hai Toh Poora Karo

6

 RADIO

 CREATIVITY Best Single Commercial- IT, Telecommunications & Digital Media Oh My Ghat k.a OMG

7

 RADIO

 CREATIVITY Best Campaign Teen Rang Tawang

8

 RADIO

 CREATIVITY Best Campaign ACKO – Welcome Change

9

 RADIO

 INNOVATION Best Use of Sponsorship in an On-Air/On-Ground Radio Campaign Shivv Kholega Band Kaan

10

 RADIO

 INNOVATION Best Use of Sponsorship in an On-Air/On-Ground Radio Campaign JK Tyre – Teen Rang Tawang

11

 RADIO

 PROMOTION Best On Air Promotion for/by a Brand- Single Station RED FLAG

12

 RADIO

 PROMOTION Best On Air Promotion for/by a Brand- Single Station Meme Machao

13

 RADIO

 PROMOTION Best On Air Promotion for/by a Brand- Multiple Station Bank of Baroda – BOB Army

14

 RADIO

 PROMOTION Best Sponsored On Air Promotion by a Single Radio Station for Self /Brand Sapno Ka Cinema

15

 RADIO

 PROMOTION Best Promotion on Digital for / by a Brand Red Label Natural Care – The Monsoon Campaign

16

 RADIO

 BROADCASTERS Best on Air Promotion by a Network of Radio Stations for Self Guts and Glory – Salute 71

17

 RADIO

 BROADCASTERS Best on Ground Promotion by a Single Radio Station for Self The Kavi Collective

18

 RADIO

 BROADCASTERS Best on Ground Promotion by a Single Radio Station for Self Guts and Glory – Salute 71

19

 RADIO

 BROADCASTERS Best on Ground Promotion by a Single Radio Station for Self South Side Story

20

 RADIO

 BROADCASTERS Best on Ground Promotion by a Network of Stations for Self Teen Rang Tawang

21

 RADIO

 BROADCASTERS Best Public Service Initiative by a Broadcaster Devaki Karegi Hawa Tight

22

 RADIO

 BROADCASTERS Best Public Service Initiative by a Broadcaster Azadi No. 1

23

 RADIO

 BROADCASTERS Best Public Service Initiative by a Broadcaster Hunar Qaid

24

 RADIO

 BROADCASTERS Most Unique Programming Concepts /Ideas (Broadcaster) Guts and Glory – Sachha Salute

25

 RADIO

 BROADCASTERS Most Unique Programming Concepts /Ideas (Broadcaster) Tune in Tunnel

26

 RADIO

 BROADCASTERS Most Unique Programming Concepts /Ideas (Broadcaster) HISSA PARTITION KA

27

 RADIO

 BROADCASTERS Best Program Launch on Radio Ticket To Durga Puja

28

 RADIO

 BROADCASTERS Best Radio Jingle for a Client Western Railway – Laay Bhaari

29

 RADIO

 BROADCASTERS Best Radio Jingle for Self Guts and Glory – Salute 71

30

 RADIO

 BROADCASTERS Best On Air Show No Se 9

31

 RADIO

 BROADCASTERS Best On Air Show HISSA PARTTIION KA

32

 RADIO

 BROADCASTERS Best Breakfast Show MORNING NO.1 WITH RJ RAUNAC

33

 RADIO

 BROADCASTERS Best Storytelling Show HIDDEN FILES

34

 RADIO

 BROADCASTERS Best Humour on Radio BAUAA

35

 RADIO

REGIONAL / LANGUAGE RADIO Best Ad/Campaign on Radio in the East Region (client/self) Ha Khriang Ki Sur Myllung – A Mini Mountain Concert (World Music Week 2023)

36

B. PODCAST / AUDIO SERIES

B0Best Podcast / Audio Series – Drama

Survivors of 26/11 : Courage And Beyond