Category Archives: Business

Finprov Learning Launches Simulated Learning Platform ‘PracticePot’ for Skill Development

27th June 2024 Bangalore, Karnataka, India Finprov Learning Private Limited helps graduates get jobs through the simulated learning platform ‘PracticePot’ to enhance skill development. This innovative initiative allows students to gain practical experience by engaging with simulated real-time live projects.

PracticePot connects theoretical knowledge with practical application by using real-time live projects in the learning process. It gives graduates the hands-on expertise to succeed in today’s competitive job market. This platform is changing how skill courses are taught, making sure learners are ready for industry demands.

Finprov Learning has been accredited by NSDC, ISO, and STED council and also partners with leading software providers like SAP, Tally, and Zoho Books. Finprov also received the Star Career Counsellor Award from Tally and was recognized as the Best Skill Training Institution by the Association of Commerce Teachers in Idukki, Kerala. Finprov is a leading upskilling partner for different universities and leading colleges.

Finprov Learning focuses on providing a well-rounded education beyond traditional studies to prepare its students for today’s competitive job market. The training emphasizes on practical skills with over 100 real-life case studies and assignments. Finprov offers certifications recognized worldwide to boost students’ credentials and use technology, e-learning modules, and fun activities to keep learning engaging. Students also gain hands-on experience filing statutory returns and preparing for bank tests using mock websites.

Finprov’s curriculum is designed with input from employers to ensure it meets industry standards. Finprov also offers placement training to help students improve their interview skills and personality development. Industry experts regularly share their knowledge with students, and we collaborate with colleges to enhance career opportunities. For flexibility, students have the option to attend classes both online and offline.

Areas of Expertise

Finance & Accounting: Finprov provides accounting courses from 15 days to 9 months to meet the high demand for accounting professionals. These courses such as the PG Diploma in Indian and Foreign Accounting (PGDIFA), PG Diploma in Business Accounting and Taxation (PGBAT), Business Accounting Specialist Program (BASP), International Business Accounting Professional (IBAP) prepare graduates for job opportunities in India and the Gulf countries. The staff are experienced accounting professionals who provide high-quality education with 24*7 mentorship support. With modern facilities and a commitment to excellence, Finprov ensures their students receive the best training and resources to help them achieve their career goals.

Digital Marketing: The digital marketing field is frequently changing at present. Finprov offers digital marketing course specializing in AI and eCommerce to fulfill the demand for online presence and digital strategies in businesses. These courses ranging from one to six months are designed for roles like digital marketing managers, SEO specialists, content marketers, social media managers, and data analysts.

Banking: Bank jobs are highly sought-after for their competitive pay and stability in the job market. Finprov offers online coaching for bank exams and retail bank training for private bank jobs, helping aspirants prepare effectively to secure their dream jobs in just four months.

Finprov identifies each individual’s unique talents and helps them achieve their career goals. Finprov also provides 360-degree career assistance to all learners, assisting candidates to get public and private bank jobs.

Egg First Creates Meri Mitti, Mera Yakeen’s Campaign for Inera with MS Dhoni

27th June 2024 Mumbai, Maharashtra, India Inera – India’s leading agri-inputs brand – has unveiled its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring MS Dhoni. The campaign uniquely brings alive the value proposition for the brand Inera while striking a chord with farmers across the country.

Eggfirst, the advertising agency specializing in semi-urban and rural markets, meticulously crafted the campaign. Ravi Banka, Founder and CEO, expressed his excitement, saying, “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”

Dhoni’s association with Inera not only amplifies its outreach but also underscores his genuine commitment to empowering rural communities through sustainable agricultural practices. His endorsement enhances Inera’s credibility and connects deeply with the hearts of farmers nationwide.

A bioscience company, Inera’s breakthrough ag biologicals – biofertilizers, biostimulants, and biocontrols, are restoring the golden balance between path-breaking science and natural potent systems. Inera is making progressive, sustainable agriculture universal. On every acre. Globally.

Eggfirst is a specialist rural advertising agency with extreme digital prowess. Its true-blue advertising strategies provide a solid foundation for brands, and its digital expertise drives powerful connections with consumers while being cost-effective. Having worked with numerous rural brands across FMCG, BFSI, agri-inputs, building construction materials and more, Eggfirst has a deep understanding of the consumers and markets of Bharat

Airbnb Bookings for Stays in Kochi Witnessed 60 percent Surge in 2023

27th June 2024 New Delhi, Delhi, India Kochi, a city steeped in history and cultural richness, has emerged as a popular destination for Indian travelers. Renowned for its heritage that dates back centuries, Kochi offers a fascinating blend of historical landmarks, diverse cultural influences, and exceptional hospitality. This coastal city, often referred to as the “Queen of the Arabian Sea”, has been a vibrant trading port for hundreds of years, attracting explorers, traders, and travelers from around the world. With its unique mix of colonial architecture, traditional Kerala culture, and scenic beauty, Kochi provides a myriad of experiences, from serene stays to captivating cultural encounters.

Rising Popularity Among Indian Travelers

Airbnb data revealed an over 60% increase in bookings for stays in Kochi in 2023 compared to the previous year(1), highlighting the city’s growing appeal. This surge reflects the increasing interest among Indian travelers to explore unique domestic destinations with deep cultural roots.

Millennials at the Forefront of Kochi Exploration

Millennials are leading the exploration of Kochi, drawn by its rich history and diverse attractions(2). This trend underscores the city’s appeal to younger travelers seeking meaningful and immersive experiences.

Family and Group Travel Leading the Way

A significant trend observed is the rising popularity of family and group travel among Indian travelers to Kochi(3). This shift indicates that more travelers are looking to share the rich cultural experiences of Kochi with their loved ones.

Airbnb and its host community is dedicated to providing travelers with memorable experiences in Kochi, connecting them with authentic local experiences that make each trip unforgettable.

Showcasing the rich cultural heritage of Kochi, Kerala:

Last year, Airbnb signed a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, to promote India as a high-potential tourism destination and to highlight its rich cultural heritage. Central to this partnership is the launch of the exclusive ‘Soul of India’ microsite, which showcases an array of heritage stays across the country. This initiative aims to shine a spotlight on India’s diverse cultural heritage and attract travelers to explore its historical treasures. As a part of this initiative, we are excited to showcase some of our beautiful heritage homes on Airbnb in Kochi and a variety of cultural experiences that travelers can immerse themselves in.

Discover Kochi’s Unique Heritage Stays on Airbnb

Travelers can immerse themselves in Kochi’s history through unique heritage stays available on Airbnb. These heritage properties, steeped in history and architectural brilliance, offer an authentic glimpse into India’s rich cultural tapestry.

Here are a few heritage Airbnbs that you can stay at during your next trip to Kochi:

• Brunton Boatyard: Located in historical Fort Cochin, Brunton Boatyard is a restored period building that brings to life 19th-century Malabar. With influences from the Portuguese, Dutch, and British eras, this five-star hotel offers high ceilings, hanging fans, and a plethora of artifacts reflecting its colonial past.
• Chittoor Kottaram: This former king’s residence offers unparalleled privacy and luxury. Located on the banks of Kerala’s backwaters, Chittoor Kottaram caters to a single occupant or family at a time, providing a unique and intimate experience steeped in history.
• River Lodge: Cranganor History Café & Riverside Château: This labor of love by Rasmi and Vineeth combines their passion for history with modern hospitality. Situated in the ancient port city region of Muziris, the lodge offers a rich historical narrative dating back over three millennia, coupled with serene riverside views.
• Cheppanam House: A reinstalled heritage wooden house originally from Paika, Cheppanam House reflects the migration and architectural practices of Kerala’s past. This house offers a unique stay experience with its historical timber construction and picturesque setting.

Explore the Cultural Heritage of Kochi:

Travelers visiting Kochi can indulge in a variety of cultural experiences that highlight the city’s rich heritage:

• A Heritage Tour of Fort Kochi: Discover the iconic Chinese fishing nets, Manja Bhagavati Temple, Vasco da Gama Church and the Dutch Palace, an ASI museum that holds ancient secrets.
• Ottan Thullal Cultural Performance: Witness this traditional form of dance and performance art unique to Kerala.
• Visit the Muziris Heritage Project: The Muziris Heritage Project is one of the biggest conservation projects in India, where the state and the central governments have come together, with support from UNESCO, to conserve a rich culture that is 3000 years old or more.
• Sopana Sangeetham (Temple Song): Experience the soulful temple music that is integral to Kerala’s cultural fabric.
• Kathakali Dance Performance: Marvel at this classical Indian dance-drama known for its vibrant costumes and expressive gestures.
• Kalaripayattu Martial Arts Performance: Watch a demonstration of Kerala’s ancient martial art form.
• Houseboat Tour of the Backwaters: Enjoy a tranquil cruise through Kerala’s scenic backwaters.
• Authentic Kerala Food: Savor the flavors of traditional Kerala cuisine, known for its rich spices and fresh ingredients.

27 Olympians Say Go Clean for the Win with Evocus Hydration I.V.

27th June 2024  Vadodara, Gujarat, India On World Olympics Day, AV Organics is pleased to introduce Evocus Hydration I.V. the ultimate Olympians hydration partner recommended by Olympians. Some of these elite athletes, including Tulika Maan (Judo), Hardik Singh Rai (Hockey), Dilpreet Singh (Hockey), Aruna Talwar (Taekwondo), are amongst 27 other Olympians that recommend Evocus Hydration I.V. for its superior hydration properties, natural ingredients, and performance-enhancing benefits, making it the preferred choice for sports and fitness enthusiasts. The Olympians trust Evocus to keep them at their best, both in training and competition. Discover the difference with Evocus Hydration I.V. and join the movement for a cleaner, more powerful hydration solution.

Aakash Vaghela, Founder and Managing Director of Evocus, expressed his enthusiasm about the launch, “We are honored to have 27 Olympians, recommend Evocus Hydration I.V. as their preferred clean hydration drink for their rigorous training. This unique formula meets the demands of modern lifestyles, helping individuals achieve optimal performance and overall well-being. Evocus Hydration I.V. is more than just a drink mix-it represents a commitment to excellence in hydration technology. Some of these Olympians are also participating in this year’s mega sporting tournaments as well representing India in front of the world & we are surely very proud of them.”

Indian footballer Bala Devi said, “As an athlete, staying hydrated is essential and Evocus Hydration I.V. ensures I maintain peak performance levels. Its unique formula keeps me refreshed and ready to tackle any challenge on the field.” Shooter Abhishek Verma added, “Optimal hydration is paramount for peak performance in shooting, particularly regarding focus and maintaining hand steadiness. Evocus Hydration I.V.’s electrolyte blend plays a vital role in my training regimen. It ensures I’m properly hydrated, allowing me to maintain focus and recover efficiently between rounds, ultimately contributing to my performance during competitions.”

Evocus, India’s first natural black alkaline water, expands its product portfolio with the introduction of Evocus Hydration I.V. This advanced beverage blend, featuring Active Absorption Technology, sets a new benchmark in hydration. Naturally sweetened with organic cane juice powder, reduces post-workout fatigue and aids muscle recovery, rejuvenating the body at a cellular level and with no processed sugar, fizz-free, zero fat, zero cholesterol, and zero caffeine, it is a guilt-free choice for those prioritizing health and performance. Enriched with vitamins C, B1, B2, B3, B5, and B12, Evocus Hydration I.V. offers a balanced blend of essential vitamins, minerals, and electrolytes. Formulated with clean, high-quality ingredients, it is free of artificial colors, flavors, and additives, ensuring pure performance enhancement.

Evocus Hydration I.V. goes beyond just hydration, offering a powerful and refreshing way to replenish your body. Packed with a balanced blend of essential vitamins (C, B1, B2, B3, B5, and B12), minerals, and electrolytes, it fuels your performance without the added sugar or fizz of traditional sports drinks.

Evocus Hydration I.V. is available in four delightful flavors: Blueberry, Tangerine, Lime & Yuzu, and Cranberry. It comes in powder form, available in packs of 6, 12, and 24 sachets, starting at INR 240 for a pack of 6 sachets. The product is now available on the Evocus website, leading e-commerce platforms such as Amazon and Flipkart, q-commerce platforms including Swiggy, and retailers like Apollo Pharmacy, Nature’s Basket, and WH Smith at airports.

Sony India Unveils ECM-W3 and ECM-W3S Wireless Microphones Redefining Portability in Content Creation

27th June 2024 New Delhi, Delhi, India  Expanding its microphone portfolio, Sony India today introduced the ECM-W3 and ECM-W3S wireless microphones. These cutting-edge microphones combine high-quality sound capture with a lightweight design. With the ECM-W3 and ECM-W3S models, Sony empowers video content creators with the ability to achieve superior audio recording across various shooting scenarios. The ECM-W3 has a two-channel receiver and two microphones and the ECM-W3S has a one-channel receiver and one microphone.

These microphones ensure exceptional sound pickup while effectively reducing noise. In addition to Multi-Interface (MI) Shoe compatibility with Sony cameras, compatibility is further enhanced through a USB Type-C® terminal and 3.5mm audio output which enables connections with a range of devices equipped with USB terminal and 3.5mm audio input such as cameras, smartphone, and PC etc.. Equipped with a noise-cut filter that effectively reduces harsh noise with digital signal processing and a low-cut filter that reduces unwanted low-frequency noise such as wind, air conditioning, and vibration noise.

When connected to a Sony camera equipped with the Multi-Interface (MI) shoe, the ECM-W3 and ECM-W3S receiver is compatible with a digital audio interface(1), and the camera can then directly record the audio signal output. This enables superb sound recording with minimal noise interference. MI Shoe support enables greater flexibility with battery-free and cable-free shooting. Power is supplied directly from the camera to the receiver, so there is no need to worry about running out of battery(2). It also has a USB Type-C® terminal, so it is possible to output digital audio (48kHz/24bit) from the receiver to a USB-connected smartphone or PC(3). In addition, it is equipped with a 3.5mm mini jack (stereo) audio output terminal, ensuring compatibility with cameras, PCs, IC recorders, etc., that do not have an MI shoe(4). The compact and lightweight microphone’s dimensions are 25.0mm x 52.5mm x 20.5mm (W/H/D) and weigh only 17g. The receiver is 32.0mm x 29.0mm x 50.0mm (W/H/D) and weighs 25g. Both the microphones and receivers can be used anywhere, anytime with ease. For added durability, the ECM-W3 and ECM-W3S are designed to be dustproof and moistureproof (5), which allows for worry-free outdoor usage. In addition, the lightweight and portable charging case makes it possible to charge while on the move.

ECM-W3 and ECM-W3S is available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers, ecommerce websites (Amazon and Flipkart), and major electronic stores across India.

Fischer FAZ II Plus – A Powerful Anchor for the Highest Demands

27th June 2024  Bengaluru, Karnataka, India The Fischer FAZ II Plus bolt anchor stands out with a significantly higher assessed (ETA) tensile load-bearing capacity and material strength compared to its predecessor. The setting process, for sizes ranging from M8 to M24, has been streamlined to be quicker and easier, eliminating the need for cleaning the drill hole. This versatile anchor is approved for use in a broad range of construction materials, including concrete, sand-lime brick, and steel fiber-reinforced concrete.

Notably, the FAZ II Plus is assessed (ETA) for suitability in dynamic applications and boasts an impressive service life of 120 years, making it ideal for projects with stringent requirements. According to Mr. Mayank Kalra, Managing Director of Fischer India, this powerful anchor is designed to meet the highest standards in various demanding applications, perfectly suited to the diverse climatic conditions of the Indian market.

FAZ II Plus, the latest generation of Fischer bolt anchors, was made for transferring high static and medium dynamic loads in cracked and non-cracked concrete. The anchors are also suitable for use in sand-lime brick (except for dynamic applications). A European Technical Assessment (ETA) provides added safety. A general design approval allows anchorages in steel fibre-reinforced concrete with the FAZ II, FAZ II R, and FAZ II HCR variants (M6-M24 diameter). Railings, steel beams, pipeline suspensions, cable runs, consoles, facade substructures, wood structures, lifts, conveyor belts, hoists, and many more can permanently and safely be fastened in various construction materials with a powerful anchor.

The new ETA confirms the suitability of diameter versions M16- M24 in galvanized and stainless-steel materials for dynamic loads. Compared to the previous generation, the tensile load-bearing capacity has increased, and a higher-strength material is processed. This requires fewer fastening points and anchors per application and project, reducing the time and cost involved. An external assessment confirms that the FAZ II Plus service life of 120 years is ideal for infrastructure projects and structures designed for a long life span. Regarding applications in seismic regions, the assessment (ETA) covers seismic performance categories C1 and C2, both with and without the FFD filling disc for filling annular gaps, depending on the diameter.

In addition to aborted holes, compliant installation (ETA) can be carried out. The assessment also covers nuts by ISO and verifies higher fire resistance values than the predecessor product, with temperatures of up to 1,350 °C with a fire duration of up to 180 minutes according to the RWS fire curve.

Users can process the FAZ II Plus bolt anchor in holes created with a hollow, hammer or diamond drill using pre-positioned, push-through or stand-off installation, depending on the situation. Installation is quicker and easier as there is no need to clean the drill hole. The cone bolt is pulled into the expansion clip by tightening the nut, expanding firmly against the wall of the drill hole. The anchor is then able to carry loads immediately. An additional Dynamic Set makes it easier to safely install dynamic applications. FAZ II Plus M16-24 is therefore an efficient fixing solution under dynamic loads with few load changes.

TruerCatering’s Sensor Self-Opening Electric Chafing Dish

Chaozhou, China, June 26, 2024 — True Catering is delighted to launch its new Truer Sensor Self-opening Electric Chafing Dish.

The chafer’s design combines the time-tested methods of food chafing with cutting-edge technology. This aligns with Truer’s commitment to creating high-performance and user-friendly food service solutions.

The 304 stainless steel structure of these self-opening chafers guarantees robust durability. Truer Catering does not hold out in glamour either. The exquisite mirror finish and glass display lids make this a chafer model that most consumers will be proud to have at their buffet tables or restaurants.

This buffet ware manufacturer harnesses technology in this chafer model to improve functionality and convenience.

Case in point, each of these electric chafers has inbuilt motion-sensitive sensors. They automatically open and close the hydraulic chafer lids when they detect motion within their range. This facilitates hands-free operation during food service which can be highly convenient for buffet guests.

The Truer brand takes user convenience even further by providing a remote control device for each self-opening chafer. Wait staff or caterers can use the remote controls to open and close the chafers or adjust the food warming temperature from a distance. These chafer controls are also accessible on the intelligent touch control panel at the front side of the chafers.

Truer Self-opening Electric Chafing Dishes are optimized for both dry heating and wet heating food chafing options. The company achieves this versatile feature by incorporating top-of-the-range electrical components in the chafers that are safe for both chafing approaches.

Key Features of Sensor Self-opening Electric Chafing Dish 8016M:

Accurate Temperature Control: Users can set a specific food warming temperature of their choice using the smart control panel or via remote control. The chafer will maintain the setting thereby providing consistent food warming.

Self-Opening Function: The lid can automatically open and close by intelligently sensing a human body.

Remote Control: Users can remotely control the temperature through the remote control

Versatility – the design of the Sensor Self-opening Electric Chafing Dish lends itself well to a variety of applications from home use to buffet catering, restaurant service, and more.

Elegance and durability – the exquisite mirror finish, glass lids, and hydraulic hinges on this chafer model give it a refined look fit for fine dining. The chafing dish is, nevertheless, very durable due to the high quality of its materials.

Truer Catering expresses optimism regarding this latest chafing dish model. The brand states that it looks forward to consumers across the globe enjoying the convenience and superior experience that this Truer electric chafing dish offers.

Daugherty Business Solutions Ranks Second for St. Louis Post-Dispatch’s Top Workplaces 2024 Award

St. Louis, MO, June 26, 2024 –Daugherty Business Solutions, a leading advisory services and technology consulting firm, ranked 2nd in the large company category of the St. Louis Post-Dispatch’s Top Workplaces awards.

Daugherty was also recognized as only one of twelve companies featured in the “Standout” award categories based on scores from employee responses to specific survey questions.

The recognition of Daugherty’s achievement was celebrated June 20 at CityPark and shared in a special Top Workplaces section in the Post-Dispatch and online at STLtoday.com June 23.

In partnership with Energage, an employee engagement technology partner, the St. Louis Post-Dispatch send out a third-party survey to participating employers detailing 15 drivers of engaged company cultures critical to the success of any organization, including alignment, execution and connection. According to the St. Louis Post-Dispatch, only 179 of these employers were named Top Workplaces.

Danos Group Announces Peter Milne as New CEO and Celebrates 20th Anniversary

London, United Kingdom, June 26, 2024 — Founded in 2004 by Dominic Danos, Danos Group has grown into a world-renowned recruitment solutions provider. The company began with the launch of Danos Associates, focusing on mid- to senior-level permanent hires, and later expanded to include Danos Consulting, providing consulting services and interim resourcing solutions. Over the past two decades, Danos Group has established offices in London, New York, Singapore, and Hong Kong, partnering with clients across Financial Services, Commerce & Industry, Professional Services, and Regulators.

Peter Milne brings 25 years of extensive experience in Capital Markets, Investment Management, Private Equity, and the Venture Capital-Backed Tech First Ecosystem. His professional journey includes recruiting and leading UK and international recruitment teams, specialising in Infrastructure talent across Legal, Compliance, Risk, Finance, Marketing, Sales, and Operations disciplines. Notably, Peter has held key positions such as the North America Managing Director of a UK-Domiciled Global Plc, Director of Financial Services UK, and Chief Operating Officer of a VC-Backed Technology startup. His vast experience and leadership acumen will be instrumental in steering Danos Group into its next phase of growth and innovation.

“We are thrilled to welcome Peter Milne as our new CEO,” said the Danos Group Board. “Peter’s strategic vision and extensive industry experience will be invaluable as we continue to build on our legacy of excellence and navigate the evolving landscape of governance, risk, and regulatory recruitment.”

Peter Milne expressed his enthusiasm for his new role, stating, “I am privileged to join Danos Group at such a pivotal time in its history. Over the past 20 years, Danos Group has built an outstanding reputation for excellence and innovation in recruitment. I look forward to leading the company into its next chapter, continuing to uphold the high standards set by Dominic Danos and driving further growth and success for our clients and candidates worldwide.”

This year, Danos Group also celebrates two decades of impact and partnership, highlighting their unparalleled talent network that spans EMEA, the Americas, and Asia Pacific. With a constant commitment to guiding clients and candidates toward success, the company has facilitated career advancements for over 300 governance professionals in the past year alone.

As Danos Group celebrates this milestone, they also reflect on the sudden passing of their founder, Dominic Danos, in 2022. Dominic’s vision and leadership laid the foundation for Danos Group, establishing it as a leader in compliance recruitment and earning the trust of clients such as Goldman Sachs, Morgan Stanley, and Barclays. Over the years, the company has expanded its expertise and now works across Compliance, Financial Crime, Risk, and Legal, providing comprehensive recruitment solutions to top-tier clients globally. The leadership team remains dedicated to upholding the core values instilled by Dominic while driving the company forward.

“We embark on a new chapter, honouring Dominic’s legacy while embracing the future with enthusiasm and determination,” added the Board. “Our leadership team ensures the continuity of our core values while driving innovation and growth, staying true to our mission of matching talent not just to the requirements of the role, but also to the style of the business.”

As Danos Group enters its next decade, they remain committed to shaping the future of the governance, risk, and regulatory landscape, providing top-quality professionals and strategic solutions to their global customers.

Long-Term Care Insurance Specialists Nationally Should Worry About Washington State Initiative

Los Angeles, CA, June 26, 2024 –This November, we will closely watch whether Washington State voters repeal the recently enacted long-term care insurance program declared Jesse Slome, director of the American Association for Long-Term Care Insurance (AALTCI).

“Washington’s long-term care insurance program started taxing workers this July,” explains Jesse Slome, AALTCI’s director. “This November, Washington voters are being given the choice to make the program optional and early polling shows that’s very likely to happen.”

A Cascade PBS/Elway poll conducted last month found that 47 percent of respondents would vote to repeal the program (or make it optional). “Making the Washington CARES program option basically will kill the effort as it won’t be financially viable,” Slome explains. “I’d worry that only 25 percent of those polled indicated they’d keep the program.”

Slome noted that educating the undecided will be critical to the outcome. Some 28 percent of respondents were undecided on how they would vote.

“If you are a 30-year-old healthy employee earning $150,000, voting to make the program optional adds $870 back to your annual income,” states Slome. “It would be interesting to hear what motivated one-in-four polled individuals to keep the program in place. Specifically, what messaging motivated those who are being taxed for the future benefit.”

Further data on poll participants revealed that one-in-four were age 65 or older. “These individuals likely have no financial incentive to make the program optional,” Slome admits. “Likewise, they wouldn’t benefit. But it’s commonly known that seniors vote so how this block votes could be quite significant in the outcome.”

The long-term care insurance professional noted this would not be the first time that a long-term care insurance program was approved only to be subsequently ended. “When the Affordable Care Act (ACA) was passed and signed into law, it contained a national long-term care program called the CLASS Act,” Slome adds. “Suddenly one night, the administration closed the doors and subsequently the program was repealed.”

If long-term care specialists believe in the program’s value, they need to advocate on its behalf before election day. “Tell the organizations involved in legislative matters that you care about this program,” Slome advises. “Tell the insurance companies you work with so that they can work together with those supporting the program.”

“The outcome in Washington will likely impact other states considering long-term care initiatives,” Slome predicts. “Politicians carefully watch voter sentiment and if this can’t withstand resistance in a state with no state income tax, what will be its future in highly taxed states like California and New York?”