Category Archives: Business

Swiss Beauty Unveils CRAZE – A Collection Inspired by Gen Z’s Passion for Trendy Makeup

Mumbai, 22nd May 2024: Swiss Beauty, one of India’s leading makeup brands, has launched its GenZ makeup collection – CRAZE. It includes an array of versatile beauty products for the multi-tasker gen-next populace and their on-the-go makeup needs. With its trendy packaging and formulas, product names infusing GenZ slangs, and multifunctional products, CRAZE celebrates the passion and self-expression of the youth. It offers a bold palette of colors and innovative makeup formulations for the face, lips, and eyes.

From multi-dimensional beauty essentials to vibrant and expressive cosmetics, CRAZE by Swiss Beauty is the ultimate companion for those who live life on the go and wish to make a statement with their looks.

The CRAZE collection showcases an array of captivating makeup products across all categories. From eye makeup like eyeshadow and blush palette to mascara, and in the lip category encompassing lip balms to 12-hour stay lip crayons, and in the face category including primer and fixer, there’s a diverse range to explore.

All beauty products in the collection are multi-functional and high-performing. This makes the CRAZE accessible to all, ensuring that the latest beauty trends are within reach of the young, on-the-go consumer.

Mr. Saahil Nayar, CEO, of Swiss Beauty, stated, “Our Craze makeup range is catering to the vibrant and dynamic Gen Z, who are making their mark in the world, whether they’re stepping into college, graduating, or entering the workforce. It reflects the free spirit of Gen Z with its vibrant colors, versatile formulas, and quirky personality. The collection lets young women experiment, explore, and express their individuality through makeup. With 11 years of formidable presence in the Indian beauty industry, Swiss Beauty is attuned to the pulse of the Indian market and now aims to cater to the unmet needs of GenZs for color cosmetics with CRAZE. The versatile, multifunctional, and trendy makeup products are specially designed to speak to and for the GenZ.”

“Gen Z is the fastest-growing segment for beauty and personal care in India. As a youth-focused brand, we want to build authentic connections with these consumers through our quality, innovation, and trendiness,” he added.

Swiss Beauty CRAZE has a network of retail touch points across 550+ cities and boasts a robust presence in more than 120+ beauty-assisted outlets PAN India. All products by CRAZE are now available at leading marketplaces, including Nykaa, Amazon, Myntra, Purplle, etc. The recently launched dedicated micro website is the one-stop shop for trending makeup products that hit it off the park with their unique and spectacular formulations.

The Rise of Lifestyle Clubhouses: Elevating Home Buying to New Heights

In an evolving real estate landscape, the aspirations of new homebuyers are shaping the future of residential developments. Today’s buyers are seeking more than just a residence; they desire a holistic experience that complements their lifestyle and enhances their quality of life. Leading this transformative trend are lifestyle clubhouses, a burgeoning phenomenon that redefines the essence of community amenities within housing projects.

Traditionally, residential amenities like gyms and pools were considered sufficient. However, the contemporary buyer’s expectations have transcended these basics. Lifestyle clubhouses have emerged as the epitome of luxury and convenience, offering a myriad of facilities designed to cater to the multifaceted needs of residents.

Mr. Navin Makhija, Managing Director of The Wadhwa Group, highlights the shift in buyer preferences, “Purchasing a home today is synonymous with adopting a lifestyle. Today, a home buyer first looks at all the amenities that are provided in the project, apart from the location and connectivity factor. In this largesse of amenities on offer, the Clubhouse stands out as a jewel among the rest.”

“Our project, Atmosphere O2 in Mulund, is a testament to this change. It boasts an 80,000 sq ft clubhouse that not only serves as a recreational hub but also supports work-from-home needs with amenities like co-working spaces and podcast rooms,” he added.

Similarly, Mr. Umesh Jandial, Chief Business Officer at Omkar Realtors, emphasizes the clubhouse’s role in community building. “The Lifestyle Clubhouse has now become the cornerstone of any luxurious residential project in Mumbai. It is here that new friendships blossom and it is these very clubhouses that are instrumental in further cementing those relationships into one that last a lifetime.”

“For instance, our luxurious residential project Alta Monte located at Malad, Mumbai is one such project that boasts of having one of the largest lifestyle clubhouse ‘La Monte’ across the western suburbs of Mumbai. This clubhouse is spread across 70,000 sq. ft of space and has one of the biggest banquet halls to be found in any housing project within the western suburban belt of Mumbai. This clubhouse caters to the diverse needs of every family member from fitness, entertainment, social engagements to leisure and wellness.” added Mr. Jandial.

Mr. Samyak Jain, Director of Siddha Group, also points out the centrality of such clubhouses in luxury projects. “The clubhouse along with the facilities provided in a residential project is instrumental in elevating the lifestyle of its residents. Our landmark project Siddha Sky in Sion NX features a 22,000 sq ft clubhouse with luxurious amenities to rejuvenate residents and enhance their lifestyle quotient. In addition, the icing on the cake is our Rooftop Skywalk where we have the Sky Lounge, stargazing spots that promise to create lasting memories.”

These lifestyle clubhouses stand out by their offering:

Versatile Recreation Spaces: State-of-the-art fitness centers, yoga studios, and both indoor and outdoor recreational areas encourage social interaction and physical well-being.

Experiential Amenities: From cooking classes to art workshops, these clubhouses provide enriching activities that foster personal growth and community engagement.

Resort-Inspired Luxury: Facilities like spas, saunas, and lavish pools offer a resort-like experience, promoting relaxation and leisure.

Community Engagement and Events: A robust calendar of events and activities ensures that all residents find something that piques their interest, enhancing the communal feel.

Enhanced Quality of Life: By addressing the physical, social, and emotional needs of residents, these clubhouses contribute significantly to a holistic living experience.

Lifestyle clubhouses are more than an amenity; they are the cornerstone of modern residential developments. As new homebuyers continue to prioritize integrated living experiences, these clubhouses are set to redefine the standards of luxury living, promising a brighter, more connected future in homebuying.

Libas Makes a Dazzling Debut at the 8th Edition of LULU Fashion Week

Delhi, 22nd May 2024: Libas, the renowned ethnic fashion brand narrating the story of the modern Indian Woman, made a glamorous statement at the 8th edition of LULU Fashion Week with its captivating showcase of their latest Spring Summer Casual and Spring Summer Festive collections. Held at LULU Mall, Kochi and Trivandrum, the event witnessed a spectacular display of style, innovation, and sartorial elegance as models graced the runway adorning the latest collection.

The showcase in both cities was met with great admiration from fashion enthusiasts and industry insiders alike, as Libas once again demonstrated its flair for combining contemporary trends with timeless sophistication. From chic casual wear to dazzling festive ensembles, each piece exuded the brand’s signature style and commitment to quality craftsmanship.

“Our participation at LULU Fashion Week strategically positioned Libas at the forefront of the fashion industry’s evolution, allowing us to amplify our message of inclusivity and innovation to a diverse audience. By engaging with this dynamic platform, we aimed to not only inspire but also connect with fashion enthusiasts, reinforcing our position as trailblazers in the ever-evolving landscape of style,” said Nisha Khatri, Head of Marketing at Libas.

Sidhant Keshwani, Founder & CEO of Libas, had expressed his enthusiasm about the brand’s participation in the esteemed LULU Fashion Week, stating, “We were thrilled to be part of the 8th edition of the LULU Fashion Week, which presented an incredible opportunity for Libas to extend its reach into these vibrant markets and strengthen our presence. We were excited to gauge the industry’s response to our latest collections, and we believed this platform would further establish Libas as a frontrunner in the fashion landscape.”

Amidst a resurgence in the fashion scene, Libas also gained momentum by notably appointing Kiara Advani as their brand ambassador. These strategic moves highlight Libas’ push for innovation in the ethnic wear market, traditionally dominated by high-end boutiques and smaller players. Libas’ presence at LULU Fashion Week emphasized its dedication to inclusivity and global fashion trends, adding to the event’s spectacle of style and innovation.

IPL Biologicals Appoints Cricket Legend Yuvraj Singh as Brand Ambassador

22nd May 2024: IPL Biologicals Limited, a leading agro-biological company, has appointed the cricket maestro Yuvraj Singh as the company’s first-ever brand ambassador. This partnership signifies the next phase of growth for IPL Biologicals, aligning with the company’s recent rebranding and the introduction of its groundbreaking Microbot Technology, marking a significant milestone in its 30-year journey of excellence and growth.

As a multiformat world cup champion known for his unparalleled resilience and triumphs on and off the field, Yuvraj Singh’s inspiring journey resonates deeply with IPL Biologicals’ commitment to overcoming challenges and promoting growth by providing biological solutions to farmers.

“I am thrilled and honored to be associated with IPL Biologicals, the company shares my values of resilience, growth, and empowerment. I am excited about the possibilities this partnership holds and look forward to making a meaningful difference in the lives of farmers worldwide by providing microbiological solutions”, said the ace cricketer Yuvraj Singh.

Mr. Harsh Vardhan Bhagchandka, President of IPL Biologicals Pvt. Ltd. said, “We are delighted to welcome Yuvraj Singh to the IPL Biologicals family as our first brand ambassador. Yuvraj’s remarkable journey inspires us, and his association with our brand marks the beginning of an exciting chapter in our expansion journey. We are excited about the possibilities this partnership brings and look forward to sharing many more exciting developments in the future.”

IPL Biologicals Ltd. specializes in biological solutions for agriculture; and has the widest portfolio of bio-fertilizers and bio-pesticides with over 60+ products for disease and pest management, plant nutrient & health management, and soil management. These products are renowned for high quality and efficacy. The IPL Biologicals Research & Development Centre has a world-class infrastructure focused on research and technology with 48 scientists, microbiologists, and agronomists. The company has a most modern completely integrated manufacturing plant with Class- D contamination control facilities as per the latest ISO standards.

As IPL Biologicals sets its sights on future expansion and continued innovation, the strategic partnership with Yuvraj Singh represents a fusion of passion, determination, and boundless potential. The company is on a journey to make a profound impact on the agricultural sector, driving sustainable growth and prosperity for generations to come.

Vesalio Appoints CFO and Announces Company Headquarters in Dallas, Texas

Dallas, TX, May 21, 2024 –Vesalio is pleased to welcome J.D. McCulloch as Chief Financial Officer (CFO) for overseeing all financial aspects of the business and helping drive the company’s financial strategy and business development. J.D. will play a critical role in managing several key areas of the organization: finance, strategic planning and budgeting, cash management and risk management.

J.D. brings Vesalio over 25 years of professional experience spanning investment management, investment banking, business valuation, and corporate finance and accounting, focusing over the last decade on healthcare and biotech. Most recently, he served as CFO and Head of Business Development at Dialectic Therapeutics, an oncology-focused biotech company. Over his career, J.D. has served on the board of several businesses, including healthcare companies. He has directed private equity and venture investments with exits exceeding $4.5 billion, including several successful IPOs, and has advised on $10 billion in investment banking transactions. “Vesalio’s development in the vascular occlusion market in just a brief time has been impressive. I am excited to join the Vesalio team and help advance the effort of becoming a global thrombectomy company delivering innovative products to improve clinical outcomes and extend patients’ lives,” J.D. commented.

McCulloch’s appointment coincides with the establishment of the company’s new headquarters in Plano, Texas, a northern suburb of Dallas. As a growing hub for Fortune 500 companies, top private companies, and clusters of medical device companies, the Dallas area was chosen for its business-friendly environment, highly educated and skilled labor force, low cost of doing business, and world-class transportation infrastructure.

“Vesalio’s presence continues to grow globally with a current emphasis on U.S. infrastructure development. The addition of J.D. McCulloch as CFO and the relocation of our headquarters to Dallas support the scaling of our operational and commercial activities both in the U.S. and internationally,” said Steve Rybka, CEO of Vesalio.

mLogica UK Announces Strategic Collaboration with PwC UK

London, United Kingdom, May 21, 2024 — mLogica UK, a premier provider of digital transformation and mainframe modernization solutions, is excited to announce its strategic collaboration with PwC UK, a global leader in professional services. This collaboration is set to accelerate mainframe modernization services, offering advanced, GEN AI powered software solutions to enterprises aiming to modernize their mainframe systems and harness the power of cloud computing.

mLogica, with over 20 years of experience, including refactoring over 300,000 databases and successfully completing over 1,000 projects, brings to the table advanced software automation, structured methodologies, and technical expertise in the modernization of legacy mainframe environments to the cloud. Their proprietary Modernization.AI suite, including STAR*M Distributed Workload Modernization and LIBER*M Mainframe Modernization Suite, enables the replatforming and refactoring of legacy distributed and mainframe databases and applications to cloud-native technologies through highly automated, Gen AI-powered solutions.

The strategic collaboration between PwC UK and mLogica UK is designed to address the growing need for businesses to migrate from outdated mainframe systems to more flexible and cost-effective cloud platforms. This relationship underscores both companies’ commitment to delivering next generation solutions that reduce operational costs, minimize risks, and accelerate cloud adoption, enabling enterprise customers to transition faster to modern, cloud-based infrastructures.

“Collaborating with mLogica represents a pivotal step forward in our mission to empower businesses in their digital transformation journeys,” states Jon Maskery, Cloud Transformation Lead for PwC UK. “mLogica’s proven track record of success, combined with their sophisticated modernization methodologies and services, perfectly complements our suite of business transformation solutions to deliver positive business outcomes for our clients. Together, we are set to redefine the standards of mainframe modernization, offering our clients the agility, efficiency, and innovation they need with safe delivery to thrive in the digital age.”

Amit Okhandiar, mLogica President and CEO agrees, “By leveraging mLogica’s automated mainframe modernization technologies and PwC’s global network and industry expertise, enterprises can expect a more accelerated, smooth and efficient modernization process to the cloud.”

He continues, “This strategic collaboration between mLogica UK and PwC UK aims to modernize legacy mainframe systems, enabling organizations to harness the power of cloud computing faster with much less risk to the business.”

Nectar Sales Org Recognized as a Top 5 percent Sales Org by RepVue

Orem, UT, May 21, 2024 — Nectar is thrilled to announce that its sales organization has received a RepVue Reppy Award for the Spring 2024 Reppys, highlighting its commitment to excellence in building a world-class sales team. RepVue recognizes Nectar for being in the Top 5% of all sales orgs, underscoring its status as an industry leader.
The award-winning Nectar sales team exemplifies top-tier salesmanship, innovation, and a customer-focused approach. Their dedication has driven significant growth and further established Nectar’s position as an industry leader.

Nectar continues to set the standard and deliver exceptional value to its customers. This recognition from RepVue is a reflection of Nectar’s visionary approach and the relentless efforts of their sales team.

Trevor Larson, Nectar CEO, commented, “Nectar is extraordinarily fortunate to have some of the best sales professionals in the tech sector working to accelerate our mission and expand our customer base. We owe so much to the work our sales org puts into understanding the needs of our customers, and selling the value of our product.”

RepVue CEO and Founder, Ryan Walsh, said, “RepVue’s mission is to drive transparency in sales roles, and to help sales professionals find organizations where they can thrive. Nectar has a great RepVue score and is fostering a winning sales environment, where their team members can succeed and build a career.”

RepVue collects millions of data points every year from its B2B sales professional user base. This data is voluntarily submitted on RepVue and includes information about their sales organization’s compensation, culture, overall employee experience, and more. This data is then used to rate the organization across categories and generate an overall RepVue Score.

Sales organizations that secure a place in the Top 20 for their category or the Top 5 in a metro area become eligible to receive Reppys. These rankings serve as a testament to the exceptional sales environment these organizations consistently deliver.

Clubhouse International and Fountain House Launch 2024 Clubhouse Week of Action

New York, NY, May 21, 2024 — Fountain House and Clubhouse International today announced their 2024 Clubhouse Week of Action, a dedicated time when Clubhouses across the country will be engaging their representatives, local businesses, the media, and others in the community on the holistic Clubhouse Model of mental illness recovery.

Clubhouses are community-based nonprofits that empower people impacted by serious mental illness to take control of their recovery and thrive through access to opportunities for employment, socialization, education, skill development, housing and improved wellness. Everything at the Clubhouse is free and voluntary, centering people’s dignity, agency, and choice as an essential part of their health and wellbeing.

By seeing people as more than their illness and building essential relationships and trust, Clubhouses have proven to reduce psychiatric crises and hospitalizations while also increasing the likelihood that members will be employed, stably housed, and able to further their education. All of this saves lives, while saving taxpayers an enormous amount of money, and is a model that should be scaled to help more people in need.

From May 28-31, during Mental Health Awareness Month, 36 Clubhouses in more than 18 states and the District of Columbia have committed to take action, including:

● Clubhouse Atlanta in Georgia will be hosting an open house featuring keynote speaker state Senator Sally Harrell.
● Fountain House in New York will be bringing a group of members and staff to Albany to meet with state representatives and speak on the benefits of the Clubhouse Model.
● Hale ‘Oluea Clubhouse in Hilo, Hawaii, will be teaming up with local business Two Ladies Kitchen to sell a special mochi box helping spread awareness about clubhouses in their community.
● New Horizons Clubhouse in Rapid City, Michigan, will be having a “Coffee at the Clubhouse” open house event, inviting the community to come learn more about serious mental illness and what recovery can look like.

Together, the participating Clubhouses and their members represent a cross section of the country, capturing people both from urban and rural communities and across the political spectrum. It’s a reminder that mental health has become a leading bipartisan issue and offers immense opportunity to invest in the evidence-based, community-centered solutions, such as Clubhouses, that can make a difference.

“We’re delighted to partner with Clubhouse International and more than 35 clubhouses across the country for our second annual Clubhouse Week of Action,” said Ken Zimmerman, CEO of Fountain House. “This dedicated week of community organizing represents what clubhouses do best — building relationships — while leveraging the expertise and leadership of members to be agents of change. Clubhouses have been the nation’s best kept secret for mental health for far too long and we hope these collective actions will continue to power our movement, advancing the dignity and rights of all 15.4 million adults in the U.S. living with serious mental health conditions.”

“Clubhouses transform individuals and communities. We are pleased to partner with Fountain House and other Clubhouses across the country on the Clubhouse Week of Action. This moment presents a prime occasion to welcome elected officials, community leaders and influencers and local media into a Clubhouse showcasing the effectiveness of the Clubhouse Model and underscoring the urgent need for new policies and funding to expand our holistic solution for people living with mental illness. We encourage all of the Clubhouses in our network to actively participate,” said Joel Corcoran, CEO of Clubhouse International.

For Brian Shade, a member of Austin Clubhouse in Texas, being part of a Clubhouse community has helped him address the pervasive stigma surrounding mental illness that can’t be tackled by medication or treatment alone: “Before Austin Clubhouse, I always felt a bit isolated because I could not share my diagnosis of bipolar [disorder] and its symptoms with anyone outside my nuclear family.” Now Brian is part of a community where everyone is “accepted for who they are” and his hope is that more people with mental illness can find the same, life-changing support.

ProDay All in One Charger

Dublin, Ireland, May 21, 2024 –ProDay Technologies has just launched its new all in one smartphone charger for pre order which is now available at www.prodaytech.com.

The product is the first smartphone charger to have all the features of both a wall charger and power bank including folding prongs, full length cable, built in power and a USB-C port.

The all in one is super portable due to its pocket sized and curved design.

It also features a dual charging function which allows it to recharge the built in battery while also recharging a connected device such as a smartphone.

The design has been years in the making and has been designed to be a true all in one so there’s no need for carrying around multiple chargers and cables just to get through the day.

The chargers round, curved design makes it especially comfortable while in the hand, a nice change from the traditional brick shaped chargers that haven’t changed much over the years.

While most of the current chargers available seem to focus on squeezing as much capacity and ports into them as possible, Proday have decided to focus more on solving the pain points that most people go through with charging.

This includes having to carry around more than one charger as well as cables.

Another common everyday problem with power banks is having to remember to constantly recharge them.

The ProDay all in one solves these two problems. The all in one design means no need to carry around any other chargers or cables.

The dual charging function means that the built in battery is automatically recharged every time you charge your phone from the ac socket.

The ProDay all in one can now be reserved for $1 at www.prodaytech.com and will be available for pre-order on July 30th via Kickstarter.

It’s available in three styles; minimal white, stealth black and classic blue.

People who reserve the charger before pre-order launch on July 30 receive a 50% discount.