Category Archives: Business

WION’s Makers of New India Episode 4 delves deep into Jaipur Rugs Empowerment initiative

In the captivating Episode 4 of WION’s ‘Makers of New India’, Rahesha Sehgal takes viewers on a mesmerizing journey into the heart of Jaipur Rugs, a brand synonymous with unparalleled craftsmanship and empowerment. From the vibrant city of Jaipur, India, Jaipur Rugs has not only revolutionized the art of rug-making but has also become a beacon of excellence and empowerment.

With a legacy deeply rooted in preserving traditional craftsmanship while uplifting communities, Jaipur Rugs has expanded its reach to six states and 600 villages in India, with distribution to over 40 countries. Through their unique approach, they have empowered over 40,000 artisans, especially women, providing them with training, fair wages, and a platform to showcase their talent globally.

The latest episode of ‘Makers of New India’ delves deep into the intricate process of rug-making, where every knot tells a story of dedication and skill. From raw materials to exquisite art pieces, each rug represents livelihoods, fulfilled dreams, and strengthened communities. The episode sheds light on Jaipur Rugs’ innovative business model of doorstep entrepreneurship, where looms and raw materials are provided to artisans in their homes, ensuring not only quality products but also dignity and financial independence.

Through an insightful conversation with Nand Kishore Chaudhary, the founder of Jaipur Rugs, and Shanti Devi, a skilled artisan, viewers gain insight into the brand’s commitment to quality, design innovation, and community upliftment. The episode showcases the meticulous 18-step process of rug manufacturing, from weaving to finishing, highlighting the brand’s unwavering dedication to excellence.

WION’s visit to Jaipur Rugs’ store reveals a diverse range of handcrafted carpets, each a masterpiece in its own right. From hand-knotted silk carpets to flat-woven jute rugs, the store offers a glimpse into the brand’s commitment to quality and craftsmanship.

Through empowering artisans and preserving traditional techniques, this episode highlighted how Jaipur Rugs exemplifies the spirit of a new India—a blend of heritage, innovation, and empowerment.

NueGo launches MaaJaisaCare Campaign to celebrate Mother’s Day

As Mother’s Day approaches, NueGo, the pioneering ac electric bus brand by Greenwell Mobility, pays a heartfelt tribute to the remarkable women who seamlessly blend their roles as devoted mothers and dedicated professionals in the transportation industry. These supermoms are the driving force alongside NueGo’s mission to provide safe, eco-friendly, and comfortable travel experiences for all passengers.

From coach captains, cabin hosts, lounge assistants, and customer experience to our depot staff, these mothers extend their nurturing spirit to every NueGo guest, ensuring a warm and caring environment that transcends their journey. With their multitasking abilities, they effortlessly balance professional responsibilities and the well-being of their families, embodying the essence of unconditional love and unwavering commitment towards the guests as well.

Through this special Mother’s Day campaign, #MaaJaisaCare NueGo shines a spotlight upon all the extraordinary mothers, by sharing inspiring stories and acknowledging the invaluable contributions #MothersOfNueGo makes to the sustainable mobility sector and their communities.

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Shoppers Stop’s encourages mothers to Take A Break this Mother’s Day

Hyderabad, 13th May 2024- This Mother’s Day, Shoppers Stop India’s premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother’s Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centers on the straightforward but important concept of giving moms the break they genuinely deserve!

While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.

The campaign a is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realization that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

Commenting on the campaign Shwetal Basu, Customer Care Associate and Chief Marketing Officer at Shoppers Stop, said, “Our mothers are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break.”

The campaign goes beyond mere acknowledgment of mothers’ tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800 + brands, ensuring they find the perfect ensemble for any occasion.

5 Best Electric Scooters to Gift Your Mother This Mother’s Day

Mother’s Day is just around the corner, and it’s the perfect opportunity to show your appreciation for the incredible woman who brought you into this world. While flowers and chocolates are classic choices, why not surprise your mom with something a little different this year? An electric scooter could be the ideal gift for the active, eco-conscious mom who loves exploring the outdoors or needs a convenient mode of transportation for daily errands. Not only are electric scooters environmentally friendly, but they’re also cost-effective and easy to operate, making them a practical and thoughtful gift for moms of all ages. In this article, we’ll discuss the best electric scooters to gift your mother this Mother’s Day.

Hero Electric Optima CX

The Optima CX is powered by a 550W BLDC motor that produces 1.2bhp of peak power while being paired to a 52.2V, 30Ah lithium phosphate battery that takes 4-5 hours to charge completely. The company offers the scooter in both single and double-battery variants, which are respectively. The double-battery version boasts a range of 140 km on a single charge and can reach a top speed of 45 km/hr.

Odysse Racer Lite V2

The Electric Scooter V2 comes equipped with a powerful and waterproof motor and with its dual battery system, you can enjoy longer rides without worrying about running out of power. The lithium-ion battery claims to fully charge in three-four hours and offers a range of 75 km. The scooter also features LED Lights and boasts a large boot space, allowing you to store your belongings safely and easily. Additionally, an anti-theft lock ensures your scooter remains secure when not in use. The Electric Scooter V2 offers a comfortable and reliable ride and is available in a range of attractive colors including radiant red, pastel peach, sapphire blue, pasta, pearl white, and corban black, this scooter is sure to turn heads on the road.

PURE EV EPluto

The PURE EV EPluto is an electric scooter emphasizing performance and sustainability. It boasts a 2.5 kW BLDC motor, ensuring a swift and efficient ride with a top speed of 60 km/h. The removable lithium-ion battery provides an impressive range of up to 80 km. Noteworthy features include regenerative braking, a digital speedometer, and alloy wheels. With a focus on reliability and eco-conscious design, the PURE EV EPluto is a compelling choice. The ex-showroom price is competitive, positioning it as an attractive option in the electric scooter market.

Okinawa Ridge 100

The Okinawa Ridge 100 comes in one variant and three colors, offering a powerful 800 W motor and an electronically assisted braking system with both front and rear drum brakes. With a youthful design, practical features, and a range of 149 km, the Ridge 100 is equipped with advanced features such as central locking, anti-theft system, geo-fencing, immobilization, parking assistance, tracking, and monitoring. Its charging time is approximately five to six hours, and it offers a top speed of 50 mph.

Ola S1

Available in two variants, the Ola S1 and Ola S1 Pro, these electric scooters combine sleek design with cutting-edge technology. With features like twin-pod headlights, ample storage, and advanced safety features including remote lock/unlock and disc brakes, the Ola S1 series offers both style and performance. Plus, with recent updates including multiple battery options and additional features like cruise control and voice assist, it’s a gift that keeps on giving.

This Mother’s Day, give your mom the gift of freedom and mobility with one of these top electric scooters. Whether she’s cruising around town or embarking on new adventures, she’ll appreciate the convenience, style, and sustainability that an electric scooter has to offer.

ITDC posts Unprecedented Financial Results in FY 2023-24- Profit before Tax surpasses Rs. 100 Cr.

India Tourism Development Corporation (ITDC), a Public sector under the Ministry of Tourism, is thrilled to announce its exceptional financial performance for the fiscal year 2023-24, marking a significant milestone in its rich legacy and journey.

ITDC has soared to new heights, achieving its highest-ever turnover and profit figures. The corporation recorded a remarkable total turnover of Rs. 527 crores, reflecting an impressive 16% increase compared to the previous fiscal year. Additionally, the Profit Before Tax (PBT) surged to Rs. 110 crores, marking a 34% rise over the preceding period, with a Profit After Tax (PAT) of Rs. 72 crores.

Mr. M.R. Synrem, IAS, Managing Director of ITDC, expressed his pride & satisfaction, stating, “The fiscal year 2023-24 has been a testament to ITDC’s resilience and commitment to excellence. Our record-breaking financial performance underscores our dedication to delivering unparalleled value to our customers and other stakeholders.”

Across all major business verticals, ITDC has witnessed robust growth, demonstrating its unwavering dedication to providing world-class hospitality and tourism experiences. This success is a testament to ITDC’s customer-centric approach and unwavering focus on quality and innovation.

ITDC remains committed to its mission of providing unparalleled customer experience, driven by a relentless pursuit of excellence and innovation. By consistently delivering superior quality, service, and amenities, ITDC has solidified its position as the preferred choice among travellers and business professionals alike.

IIT Roorkee celebrates National Technology Day with the theme of School to Startups – Igniting Young Minds to Innovate

13th May 2024, Roorkee, Uttarakhand: In commemoration of National Technology Day, IIT Roorkee organized a series of activities, with Lt. Gen. Gurmit Singh, PVSM, UYSM, AVSM, VSM (Retd), the Hon’ble Governor of Uttarakhand, as the chief guest. The day featured events showcasing innovation, excellence, and the spirit of technological advancement.

Following the National Technology Day’s theme of “School to Startups: Igniting Young Minds to Innovate,” IITR organized a dynamic Student Tech Fair, providing a stage for emerging innovators and entrepreneurs to showcase their projects and ideas. Ranging from sustainable energy solutions to artificial intelligence applications, the fair highlighted the imaginative and resourceful nature of the upcoming generation of technologists. These projects, crafted by school students, not only provided insight into the future of technology but also sparked inspiration among young individuals to pursue careers in STEM.

A highlight of the celebration was a captivating weapon demonstration by the Indian Army, showcasing the defense sector’s technologies and capabilities, and impressing attendees with its display of national security technology.

Building upon a recent MoU between MHI and IIT Roorkee, aimed at fostering collaboration, an Industry Accelerator for AARTI (Automotive and Allied Research and Technology Innovation) has been initiated at IIT Roorkee to drive innovation in the automotive and electric vehicle sectors. Yali Mobility, a startup supported under AARTI (Automotive and Allied Research and Technology Innovation) in partnership with IIT Roorkee, has generously contributed an electric vehicle (EV) customized for Divyangjan. This initiative seeks to improve campus accessibility, empowering individuals with disabilities to navigate academic and social environments seamlessly.

Furthermore, the event also featured other startups/industries that are being supported for the development and manufacturing of their products. Among these are the Axial Flux Motor and Controller by Bodycast Innovators Private Limited, the Development of Modular Electric 2-wheeler Platform by Creatara Mobility Private Limited, and the Cell Sorting Machine and Spot-welding Machine by Maestrotech Systems Private Limited.

The event featured a panel discussion centered on the theme “School to Startups: Igniting Young Minds to Innovate,” moderated by Prof. Akshay Dvivedi, Dean of Sponsored Research and Industrial Consultancy at IIT Roorkee. The distinguished panelists, including Lt. General Ajai Kumar Singh, General Officer Commanding-in-Chief of the Southern Command, Indian Army, Prof. N K Navani, Dean of Academic Affairs at IIT Roorkee, Mr. Sandeep Pant, Principal of Army Public School 2, and Dr. Abha Rishi, Chairperson of the Centre for Innovation and Entrepreneurship Development at Birla Institute of Management Technology (BIMTECH), engaged in discussions on strategies, initiatives, and best practices to foster an entrepreneurial mindset from an early age. They deliberated on equipping students with the skills and mindset necessary to thrive in the dynamic landscape of the startup ecosystem and the role Higher Education Institutions like IIT Roorkee can play in this endeavor.

During the event, Hon’ble Governor (Retd.) Lt. General Gurmeet Singh said, “As students and entrepreneurs you’re instrumental in shaping our society and nation. Together, we envision a future marked by prosperity, economic growth, and scientific advancement—a vision of a new India. Today, we stand on the cusp of a new era, where innovation and entrepreneurship aren’t just words but pathways to our collective destiny. Let’s harness the power of a robust Research and Development (R&D) ecosystem to drive progress, and seize the growth potential of regions like Uttarakhand.”

During the event, IIT Roorkee also felicitated Lt. General Ajai Kumar Singh, General – Officer – Commanding–in–Chief, Southern Command, Indian Army. Lt. General Ajai Kumar Singh is celebrated for his strategic insight and unwavering commitment to national security. General Singh’s contributions have been pivotal in fortifying India’s defense capabilities. Respected in the military community, his professionalism and integrity serve as an inspiration to future generations.

Lt. General Ajai Kumar Singh said, “I’m thrilled to witness the emergence of school startups here at IITR, showcasing the entrepreneurial zeal and innovation inherent in our youth. These fledgling ventures represent the future of our nation’s economy and technological landscape. As leaders and mentors, we must provide these aspiring entrepreneurs with guidance, resources, and encouragement. Let’s foster an environment where creativity flourishes, risks are embraced, and ideas are transformed into tangible solutions that address real-world challenges. Together, let’s empower these young visionaries to disrupt industries, create jobs, and make a lasting impact on society.”

Prof. K.K. Pant, Director of IIT Roorkee while welcoming the esteemed guests said, “Events like these serve as catalysts for innovation, collaboration, and progress, fostering an environment ripe for entrepreneurship and sustainability. They provide a platform for exchanging ideas, forging new partnerships, and exploring avenues for mutual growth and development, while also promoting innovative solutions to pressing challenges. Through efficient resource management and renewable energy initiatives, IIT Roorkee aims for self-reliance, resilience, and environmental preservation, ensuring a prosperous and sustainable future for Uttarakhand. By providing exposure through Tinkering lab facilities and mentorship programs, we aim to inspire and support school students in their journey toward becoming tomorrow’s entrepreneurs and innovators creating a robust R&D ecosystem, in the state of Uttarakhand.”

The Governor’s visit to IITR on National Technology Day served as a reminder of the pivotal role of technology in shaping the future and underscored the commitment to fostering a culture of innovation and excellence in the country.

The occasion was graced by Prof. UP Singh, the Deputy Director of IIT Roorkee, who delivered the vote of thanks, expressing gratitude for the Governor’s visit and emphasizing the institute’s dedication to technological advancement. As Prof. Singh aptly remarked, “Innovation is the cornerstone of progress, and today, we recommit ourselves to this pursuit.”

Dr. Hema Pant, the wife of the Director of IIT Roorkee, added an aura of elegance to the event with her presence, further enriching the gathering. Additionally, Prof. Avlokita adeptly moderated the proceedings, ensuring a smooth and engaging exchange of ideas.

IIT Roorkee faculty and students along with Prof. Umesh Kumar Sharma – Dean Infra, Prof. D.S Arya – Dean Admin, Prof. Akshay Dvivedi – Dean SRIC, Prof. in Charge Security and his team, Prof. in Charge Guest House and his team, Prof. Sairam Meka (ADCI), Prof. Vivek Malik (ADII), Mr. Vishal Tiwari, Ms. Shinjinee Mishra, Ms. Chhava Jahnavi, Ms. Kirti Agrawal, Dr. Mini Namdeo, Mr. Navjot Singh, Mr. Piyush Pandey, Mr. Vikrant Kaushik, Dr. Sushma Sanasam and Ms Zaib were also present in the event.

Moro Hub Presents Smart Salem Medical Center with a Green Certificate for Environmental Commitment

Dubai, UAE,13th May 2024:Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), presented a Green Certificate to Smart Salem Medical Center L.L.C, a leading healthcare provider committed to innovation and sustainability, for its exemplary efforts in reducing carbon emissions. The Green Certificate was presented by Mohammad Bin Sulaiman, CEO of Moro Hub to Amanda Gravitis, CEO of Smart Salem Medical Centre L.L.C for their commitment to sustainability through the utilization of Moro Green Cloud for their IT workloads.

Moro Green Cloud, an eco-friendly cloud solution offered by Moro Hub, is powered by renewable energy sources, ensuring minimal environmental impact. The Green Certificate Underscores Smart Salem Medical Center’s dedication to environmental responsibility and sustainability, acknowledging its significant contribution to reducing carbon emissions.

Smart Salem provides comprehensive healthcare screening services utilizing advanced automation, robotics and smart technologies to deliver a fully digital and premium customer experience, pioneering healthcare behavioral change in the region.

“We congratulate Smart Salem Medical Center on receiving the Green Certificate, which signifies their commitment to sustainability and environmental preservation. Moro Hub is committed to supporting organizations like Smart Salem in their journey towards a greener future, and we remain dedicated to providing innovative solutions that drive sustainability and digital transformation,” said Mohammad Bin Sulaiman, CEO of Moro Hub.

Moro Hub’s Green Cloud services provide environmentally friendly cloud solutions, enabling organizations to reduce their carbon footprint while benefiting from advanced digital technologies. Through its partnership with Moro Hub, Smart Salem Medical Center has not only achieved operational efficiency but has also demonstrated its dedication to corporate social responsibility and environmental stewardship.

“We are honored to receive the Green Certificate from Moro Hub, which reflects our ongoing commitment to environmental sustainability in the healthcare sector. At Smart Salem, we recognize the importance of reducing our carbon footprint and implementing eco-friendly practices in our daily operations. This recognition reaffirms our commitment to not only provide exceptional healthcare care but also to lead by example towards a greener future,” said Amanda Gravitas, CEO of Smart Salem Medical Center.

The Green Certificate awarded to Smart Salem Medical Center by Moro Hub serves as a testament to the organization’s proactive efforts in reducing carbon emissions and fostering environmental sustainability. Smart Salem continues to set an example in the healthcare industry by integrating eco-friendly practices into its operations and championing environmental stewardship.

Pacific D21 Mall Celebrates Mother’s Day with Super Mom 2.0

13th May 2024 New Delhi: Pacific D21 Mall located in Dwarka Sec-21 hosted Super Mom 2.0 and celebrated the lovely occasion of Mother’s Day. The event was organized in partnership with Ms. India Bold & Beautiful and featured an alluring fashion ramp walk.

Various women from all walks of life participated in the ramp walk showcasing their unique styles. Their unique choices of attire honored their love and gratefulness for their mothers. The crowning moment of the event was the mesmerizing trio involving three generations of grace: grandmother, mother, and granddaughter, for the fashion ramp walk, converged in a symphony of style.

Abhishek Bansal, Executive Director of Pacific Group, expressed his sentiments, saying, “Celebrating mothers and acknowledging their efforts is a beautiful way to show appreciation for all the motherly sacrifices they make throughout their lives. We are delighted by the enthusiastic response from the participants and look forward to continuing to honor and cherish the invaluable role of mothers in shaping our lives and society as a whole.”

The event witnessed a wonderful gathering, with people of all age groups coming together to celebrate mothers. The inclusion of participants from different age groups added richness and diversity to the occasion.

Mother’s Day” celebrated at a special screening of “Boonie Bears: Guardian Code” kids film with Moms & their children

13th May 2024: “Mother’s Day” was celebrated with Mommy Bloggers & their Kids feasting on a special screening of “ Boonie Bears: Guardian Code”. Well-known Mommy Bloggers from Mumbai, New Delhi, Bangalore & Chennai treated themselves & their kids to a special siesta this Friday. This screening held in various multiplexes was a joyful ride & witnessed them taking selfies in various poses with the standees & backdrops of the film. They were so connected with the film that one can see them rooting for the 2 brothers fighting against all odds to get their lost mother back. In the end, some of them were noticed getting teary-eyed watching the brothers reunite with their Mother.

Critics from all the national publications and online-digital platforms have given good favorable reviews to the first-ever Boonie Bears film from the universally loved global franchisee to be released in Indian theatres.

“Boonie Bears – Guardian Code” is a cute alluring journey of 2 lovable Bear Cubs Briar & Bramble who have been living happily with their mother Barbara in the forest of Crystal Peaks until a devastating fire separates them from their mother. Many years later they get a mysterious clue about their mother being alive. Determined to unravel the mystery of her disappearance with grit & courage, the bear brothers ultimately emerge victorious by confronting the truth & rescuing her from the villains. The title of the Hindi version is called “ “Boonie Bears – Mumma Ki Khoj” & the Bear Cubs are called Bunnu & Munnu

This is the 11th animation feature film from the globally beloved “Boonie Bears” animated franchise which has captivated audiences across 82 countries worldwide since 2012.

Mr. Rajat Agrawal, Director, Ultra Media & Entertainment Group quoted “ We are extremely thrilled to bring Boonie Bears to Indian cinemas. The sheer fan following that the franchise had been enjoying globally is a testament of its universal appeal. The emotional quotient of the film will resonate well with the Indian audience. We also have been observing that there is a dearth of good films for children in India. Hence we also strategically timed the release to sync it with the summer vacation of the children, so that they can enjoy it in the theatres with their family in leisure “

The adventures of Bonnie Bears have transcended language barriers, fascinating audiences of all ages with their endearing antics & heartwarming narratives. They have become a cultural phenomenon, enchanting generations with their timeless charm & universal appeal.

Boonie Bears, an international franchise has evolved into a highly cherished animated universe with 10 films & extensive TV series spanning 11 seasons with 728 episodes worldwide since its debut on January 22, 2012. Alongside it, Boonie Bears has also expanded its reach with 5 books, further enriching its immersive universe. It is currently being streamed on Netflix, Sony & Disney globally.

The “Boonie Bears” film series is based on the wildly popular animated television show produced by Fantawild Holdings Inc. The Boonie Bears series started its worldwide theatrical journey in 2014, Boonie Bears: Guardian Code garnered a Worldwide Box office of 220 Million $. The film is acquired & released in India by Ultra Media & Entertainment Group.

Television Series: Boonie Bears was first shown on Television in 2013 with BB: Homeward & in 2014 with BB: Robo-Rumble. It garnered huge traction & became the most popular children’s show globally. Following this, an array of TV series was aired which spanned 11 seasons with 728 episodes worldwide since its debut.