Category Archives: Business

Global Esports onboards sports psychologist Dr. Michelle Pain to its BGMI Team

Mumbai, 07th May 2024: Global Esports, a leader in South Asia’s gaming scene, proudly welcomes Dr. Michelle Pain as the official Sports Psychologist for their newly formed BGMI team (Battlegrounds Mobile India). Dr. Michelle is geared up to facilitate the mental training sessions for the GE players as they embark on the highly-anticipated new BGMI season, the ‘BGIS 2024’ (Battlegrounds Mobile India Series 2024). Her role is centered on cultivating a positive mindset among Esports players, helping them navigate the challenges of competitive gaming while leveraging sports psychology principles. The BGMI lineup includes experienced IGL – Harmandeep “Mavi” along with young talents like Tanjot “Ninjaboi” Singh, Raghuraj “Slug” Singh, Harshit “Beast” Yadav and Akshit “Arclyn” Kumar.

A seasoned private practitioner in sports psychology working in traditional sports, her tenure as a tertiary lecturer at Monash University, Victoria University, and Deakin University adds invaluable experience to her illustrious career. Dr. Pain is also known for her pioneering work in developing innovative and accessible resources tailored for athletes and coaches, such as the acclaimed Pocket Psychology series. She has also authored an eBook ‘Sport Psychology Tools for Every Coach and Athlete’ that encapsulates her wealth of practical insights and knowledge. She also conducts educational workshops in sports psychology, catering to coaches at all levels and empowering them with effective strategies to optimize athlete performance.

Dr. Rushindra Sinha, CEO and Founder, of Global Esports, said, “Dr. Michelle Pain’s innovative approach to addressing players’ psychological needs aligns perfectly with our vision to continuously innovate and empower our athletes and grow as professional players. Her invaluable guidance and rich experience will equip our players with the focus, resilience, and emotional balance needed to become the best version of themselves as they embark on this BGIS journey.”

With an extensive career spanning over three decades, Dr. Michelle brings unmatched expertise in empowering elite athletes and coaches across diverse sports organizations to optimize mental resilience and achieve peak performance levels. She aims to assist players in coping with stress, mind fitness training, making sound decisions under pressure, improving communication, and regulating emotions to elevate their overall performance on the global stage. Her appointment underscores Global Esports’ commitment to nurturing excellence and maximizing potential within the Esports community.

Celebrate Mother’s Day with Sonic Lamb Headphones:A Gift of Unparalleled Sound Experience

Sonic Lamb headphones are the perfect gift to express appreciation and love for the mothers in our lives.

They transcend the ordinary, offering an extraordinary audio experience that resonates with every beat of the heart. Crafted with precision and care, these headphones are not just a gift; they are an invitation to immerse oneself in the symphony of life’s moments.

With its patented Hybrid Driver Technology, Sonic Lamb headphones deliver a captivating audio journey, whether it’s enjoying soothing melodies or energizing beats.

Building a Money Mindset: Age-Appropriate Activities to Teach Your Child Financial Awareness

By Gaurav Bhagat, India’s 10X sales expert and founder, The Gaurav Bhagat Academy

Times are changing! Today, being smart with money is just as important as getting good grades or mastering an instrument. A recent survey by LocalCircles found a whopping 72% of Indian parents say their kids don’t quite grasp the money thing. This can lead to bad spending habits and financial stress down the road, as financial guru Gaurav Bhagat says: “Without financial know-how, kids might spend impulsively and struggle financially later on.”

But here’s the good news! You can start teaching your child about money from a young age. We’ll show you some fun and age-appropriate activities that will help your child develop a healthy money mindset, setting them up for a secure future!

Preschoolers (Ages 3-5):

● Play Money Magic: Introduce play money and let your child “shop” for pretend groceries or clothes. Guide them on identifying different denominations and discuss the concept of “paying” for items.
● Piggy Bank Power: Turn saving into a game. Decorate a piggy bank together and set small, achievable savings goals. Celebrate with a fun activity when the goal is reached.
Elementary Schoolers (Ages 6-10):
● Allowance Adventures: Implement a weekly allowance tied to age-appropriate chores. Encourage them to divide their allowance into “spend,” “save,” and “donate” categories. This teaches budgeting, delayed gratification, and charitable giving.
● Lakshya: The Goal-Setting Game: This innovative board game, created by financial guru Gaurav Bhagat, makes goal-setting a fun family activity. Lakshya incorporates a structured approach to goal planning that Bhagat has used to coach “children as young as 8 years old” achieve success.
Middle Schoolers (Ages 11-13):
● Virtual Stock Market Challenge: Several online platforms offer simulated stock market games suitable for teens. This allows them to learn about investing in a safe environment with “virtual money.”
● Real-World Shopping: When shopping together, involve your child in price comparisons and budgeting for purchases. Let them make choices within a set spending limit, fostering responsible spending habits.
Teenagers (Ages 14-18):
● Part-Time Power: Encourage a part-time job to understand the value of earned income. Discuss responsible spending habits and saving for future goals like higher education or travel.
● Financial Fitness Challenge: Set up a family challenge to track expenses, manage debt, and explore investment opportunities. This fosters open communication about finances and empowers teens to take ownership of their financial future.

Conclusion:
Forget “luxury” – knowing how to handle money is a must these days! Don’t worry if the statistics seem scary, every financial journey starts small. By teaching your child about money, you’re giving them a superpower! They’ll be more confident, make smarter choices, and achieve their dreams way easier.

Techlusive.in reveals top iPhone charging tips for maximum battery health

Maintaining the health of your iPhone’s battery can greatly enhance the device’s longevity and performance. According to Pranav Sawant of Techlusive. – one of the digital assets of IndiaDotcom Digital Private Limited, suggested one effective way to achieve this is by avoiding a full 100% charge. Instead, it’s better to stop charging at about 80-90%, which helps reduce the stress on the battery due to high voltage. Techlusive. also recommends configuring your iPhone settings to limit charging to 80%. You can do this by navigating to Settings > Battery > Battery Health & Charging and enabling the 80% charge limit, a setting that minimizes the strain on the battery during each charge cycle.

Additionally, Techlusive.in suggests enabling the Optimized Battery Charging feature found in the same settings section. This smart feature is designed for those occasions when you need a full charge; it learns your charging routines and optimizes the charging process to prevent premature battery aging. Moreover, as per Techlusive.in, it’s healthier for the battery to receive frequent top-ups rather than waiting for it to fully deplete. Opting for incremental charges, such as charging from 40% to 70%, can be less detrimental than completing full charging cycles.

Techlusive. strongly advises against letting your iPhone’s battery completely drain to 0%, as doing so can trigger a full cycle, which speeds up the decline in battery capacity. Additionally, it is important to avoid using the iPhone for demanding tasks like gaming while it is charging, as the excess heat produced can further degrade the battery’s health. Following these guidelines from Techlusive. will help ensure your iPhone’s battery remains in top condition for as long as possible

Jury Chairs Announced for Abby Awards 2024 Powered by One Show

07th May 2024; Mumbai, India: Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil, CCO, VML and P G Aditya, CCO and Co-founder of Talented, join as Jury Chair for Technology category, Red Abby category, Mobile category, Integrated category, and Digital category respectively, at The Abby Awards 2024 powered by One Show.

Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Technology category.

Niraj is an accomplished professional with extensive experience in Generative AI, Metaverse Marketing, Mobile Marketing, Voice Marketing, XR marketing, consumer platforms, brand communications, and marketing analytics.

Niraj has been instrumental in developing cutting-edge creative technology solutions for agencies and clients in India.

Niraj is a go-to expert for all things related to voice, technology, mobile, and digital platforms. His work has won several awards, including FOMG, WARC, Cannes, and I-com Data Creativity Awards. In addition, he has been personally recognized for his achievements, including winning the prestigious inaugural WPP Ignite awards, Niraj has been listed in Campaign Asia’s Top 40 Rising Talent and has been featured as a top digital marketing leader in 2022 by CMO Asia.

Niraj was recently awarded for his contribution to Metaverse & AI industry at IAA Tech Plus 2023.

Niraj is a true industry maverick shaping the future of digital marketing. Additionally, he’s also a die-hard fitness fanatic, hula hooper, and an affectionate father.

Chandani Samaria, Executive Creative Director at L&K Saatchi & Saatchi, India has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Red Abby category

Chandani has been a National Gold Medalist in Figure and Artistic Skating. She then smoothly transitioned from gliding on wheels to gliding through ideas, campaigns and briefs.

With a career spanning over 14 years, she has honed her skills at agencies like Lowe Lintas, Leo Burnett and now L&K Saatchi &. Saatchi.

Chandani was awarded 40 under 40, 2023 by Social Samosa.

Chandani has created campaigns for giants like Vicks, Head & Shoulders, Nivea, Tide, Ariel, Amazon Audible, Knorr, Closeup, Kwality Wall’s, Axis Bank, Hotstar, and more.

For every brand, her forever mantra has been to conceive campaigns that weave powerful ideas through cultural insights.

Chandni Shah, COO of FCB Kinnect has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Mobile category.

Chandni heads a team of over 400 talented #Kinnectors across multiple cities. Her charisma is unmatched and she’s a torchbearer for the next generation. Her all guns blazing attitude has forged strong client relationships, attracting an enviable roster of blue-chip companies.

Under her leadership, FCB Kinnect has won some note-worthy global industry accolades, such as Cannes Lions, One Show, Spikes Asia, Grand Clio and many more.

She was one of IMPACT’s 50 Most Influential women. She was also the recipient of the SHE 2022 award by Agency Reporter.Chandni has also been listed in Campaign South Asia’s prestigious 40 Under 40 Award and the Young Business Leader Award for the South Asia region.

While having contributed to almost all their large clients, she works closely with HDFC Bank, Amazon, Tata Motors, TVS, Aditya Birla Capital Group, etc.

A young woman leader herself, Chandni grooms her #Kinnectors to break the ceiling and #GetGreatShitDone.

Senthil CCO, VML India has been appointed Jury Chair in the Abby Awards 2024 powered by One Show in the Integrated category.

Senthil is the spearhead of the creative team at VML, the world’s largest creative company that’s powering the business of ideas and inspiring growth for several international brands and national market leaders, working with multilingual creative and digital teams across the country.

Senthil believes in leading by example and leading from the front with insightful ideas that have built legendary local brands like Wipro, The Times Of India, Tata Steel, Tata Gluco Plus, Himalayan, Apollo Tyres, Hero Motors, Aditya Birla Fashion, Murugappa Group, Nestle Munch, Star Sports and leading global brands like Nike, Levi’s, Puma, Pepsi, Mountain Dew, Gatorade, KitKat, Johnnie Walker, Google, Facebook, Rotary International, Shell, Unilever Radiant and Unicef.

THE ECONOMIC TIMES gave Senthil the coveted title of ‘Lion Hunter’ for winning India’s first Gold Lions in Film & Film Craft at the Cannes Lions International Festival. He has also won India’s first One Show Gold Pencils in Film, Film Craft and Film Innovation and several D&AD, Spikes, Clio Awards and New York Festival Gold Medals.

With over 300 International Awards, Senthil is the most awarded writer, creative director and film director in Indian advertising, while leading the company to several ‘Agency Of The Year’ and ‘Campaign of the Year’ titles. Senthil has been voted ‘Copywriter of the Year’ and ‘Film Director of the Year’ several times at the National and Asia Pacific regional creative festivals.

P G Aditya, CCO and co-founder of Talented has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Digital category.

PG Aditiya is the creator of India’s most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum’s disputed artifacts – for VICE.

Talented is an employee-owned creative agency founded by PG Aditya before which he was the CCO of Dentsu Webchutney until February 2022. His work is responsible for India’s only “Agency of the Year” title so far at Cannes Lions.

PG Aditya has helped elevate the country’s credentials at international stages through campaigns like Why is this a Swiggy Ad?, Or Travel on Cleartrip, and Flipkart’s Hagglebot. PG was also recognized as APAC’s #1 CCO by the One Show & as Creative Agency Leader of the Year by the IAA

IIT Roorkee’s Perovskite Start-Up Wins IOCL Start-Up Challenge Grant for Advancing Solar Window Technology

Roorkee, India -7th May 2024: Perovskite Innovation Pvt Ltd, India’s pioneering start-up specializing in indigenous perovskite solar cells manufacturing, and incubated within IIT Roorkee’s esteemed Tides Business Incubation Center, proudly announces its receipt of the prestigious Indian Oil’s Start-Up challenge award. This recognition is a testament to the innovative strides made by the team in developing low-cost solar window solutions, revolutionizing the landscape of renewable energy technology.

In the face of escalating global energy demands and the urgent need for sustainable solutions, the adverse environmental impacts of traditional fossil fuel-based energy sources have become increasingly pronounced. With a mission to combat this challenge head-on, Perovskite Innovation has focused on harnessing the potential of perovskite solar cells (PSCs) to drive a cleaner, more sustainable future.

Perovskite materials exhibit a remarkable capacity for light absorption, coupled with a broad absorption cross-section, enabling efficient energy harvesting even in low-light conditions. The semi-transparent nature of PSCs, coupled with their color tunability and cost-effectiveness, positions them as a frontrunner in the quest for renewable energy solutions.

Prof. Soumitra Satapathi, Co-Founder of Perovskite Innovation Pvt Ltd and Faculty in the Physics Department of IIT Roorkee, remarked, “The proposed technology aims to maximize solar cell efficiency while maintaining the transparency of the devices, ultimately culminating in the scaling up of the technology to produce a prototype.”

Commenting on the significance of integrating semi-transparent perovskite solar cells with building windows and facades, Prof. K.K. Pant, Director of IIT Roorkee, expressed, “This integration represents a promising avenue towards achieving our net-zero targets, leveraging innovative technologies to propel us towards a sustainable future.”

Perovskite Innovation remains steadfast in its commitment to advancing solar window technology. It is also focusing on developing high-efficiency silicon-perovskite tandem solar cells. The company seeks to play a pivotal role in realizing a greener, more sustainable energy landscape through collaborative efforts with key stakeholders and continued innovation.

Samsung India Launches Two High Capacity Power Banks with Super-Fast Charging

BENGALURU, India- 7th May 2024 – Samsung, India’s largest consumer electronics brand, today announced the launch of two power banks that have been designed for the convenience of users on the go. The 20000mAh power bank comes with 45W super-fast 2.0 charging and the 10000mAh power bank supports wireless charging and 25W super-fast wired charging, offering users great options to keep their devices charged on the go.

The 45W 20000mAh power bank, priced at INR 4299, supports triple port charging capability and can charge three devices simultaneously. Users can not only charge their smartphones but can also charge headphones, gaming consoles, cameras or laptops concurrently with added convenience and far less hassle. Using high-quality lithium-ion batteries, Samsung’s 20000mAh power bank supports low current charging and is compatible with mainstream smartphones and digital devices, meeting users’ high daily demand for power.

The 25W 10000mAh super-fast power bank, priced at INR 3499, can charge a wide range of devices including smartphones, watches, buds, and digital devices. The dual-port charging capability of the power bank allows users to plug in and power two devices at once. Additionally, the Qi-certified power bank can charge a wide range of digital devices wirelessly with up to 7.5W.

The power banks are made with UL-certified recycled materials which help reduce carbon emissions and conserve the planet’s precious resources.

Welspun Living Ltd. appoints Naiyya Saggi as Independent Director

Mumbai,7th May 2024 Welspun Living Ltd, a leading player in Home Textiles, Flooring Solutions, and Advanced Textiles, proudly announces the appointment of Naiyya Saggi as an Independent Director, effective from April 25th, 2024.

Ms. Saggi will serve her first term as an Independent Director for four years, ending on April 24, 2028. With an illustrious career spanning 16 years, she is the founder of BabyChakra and currently Group Co-Founder and President of The Good Glamm Group, a digital-first beauty & personal care conglomerate. Naiyya Saggi brings a wealth of experience and expertise to the boardroom. She is an accomplished leader in consumer-centric industries and holds an MBA from the Harvard Business School, where she was a Fulbright and JN Tata Scholar. Naiyya also did her BALLB (HONS) from the National Law School of India University, Bangalore. Naiyya is a pivotal figure in the start-up ecosystem, known for building new-age consumer brands, and communities and for being one of India’s top voices for women in technology. In addition to her entrepreneurial endeavors, Naiyya is a member of The National Taskforce for Regulatory Issues at DPIIT Ministry of Commerce & an elected Governing Council member of The Tech Entrepreneurs Association of Mumbai, a body representing the $50 BN Mumbai tech ecosystem and comprising of 50 Unicorn & Soonicorn founders. Naiyya is also an Advisor to STEER World, a globally recognized advanced manufacturing Deep Tech company. She is also an Advisory Board member of The Contract Manufacturing & Private Label Association. Naiyya has been a mentor at Facebook’s #SheLeadsTech & Google for India, an advisor to the Govt of India’s National Startup Awards, and is also a prolific angel investor.

Naiyya is one of the few Indian entrepreneurs featured for her journey of building & merging her first company BabyChakra in a Harvard Business School case study. Recognized as one of India’s Top Entrepreneurs and Women in Tech, Naiyya has received accolades from the Economic Times, Entrepreneur India, Business World, Wharton India Economic Forum, and many other international and domestic forums. She initiated a partnership between Mint, Startup India, and others to publish a ground-breaking report on ‘100 Women Entrepreneurs Building India’. Passionate about financial inclusion, she founded ‘The Mompreneur Platform’ Asia’s largest initiative to support 1 lakh mom micro-entrepreneurs in collaboration with Startup India & Hindustan Times.

“Dipali Goenka, CEO & MD of Welspun Living, on the appointment of Naiyya Saggi, said, ‘Naiyya’s joining marks a strategic milestone for Welspun Living. Her profound expertise, honed through years of entrepreneurial journey in consumer-centric industries, brings a fresh perspective to our board. Naiyya’s strategic insights, particularly gleaned from her B2C and e-commerce experience align seamlessly with our vision for propelling Welspun Living’s B2C growth trajectory. With AI and ML disrupting the space, the importance of digital takes center stage. Naiyya’s deep understanding of the digital landscape and consumer behavior will help us leverage the power of technology and innovation to create delightful experiences for our customers.

Naiyya Saggi, in her statement on the appointment, says, “It is my privilege to join Welspun Living Ltd. as an Independent Director. Welspun’s commitment to excellence and innovation is commendable, and I look forward to contributing to its continued success. I believe my experience in consumer-focused industries, bringing in a robust digital DNA in brand building and my passion for sustainable, inclusive growth with profit and purpose align perfectly with Welspun’s values. I look forward to collaborating with the board and management team to drive strategic initiatives and create value for all stakeholders.”

Magnifi and Linius Fuse Live and Archive Content to Redefine Personalized Video Streaming

India, 7th May 2024 — Magnifi by VideoVerse an AI-powered video editing and automated highlights generation SaaS product, by VideoVerse, is pleased to announce a strategic partnership with Linius Technologies Limited (ASX: LNU) , the only cloud-based solution that unlocks the value of video archives with immersive and deeply personalized viewer experiences, to revolutionize personalized video streaming experiences by integrating cutting-edge AI-driven video technology with innovative video virtualization capabilities.

This transformative collaboration introduces groundbreaking solutions that seamlessly merge live and historical archive content, delivering automated, personalized highlights and highly tailored video streams. By combining Magnifi’s expertise in AI-driven video editing and Linius’ advanced video virtualization platform, users will benefit from a new level of interactivity and customization in their video consumption.

“The automated highlights market is a well-established market with both Magnifi and Linius seeking to disrupt that market with our technologies,” stated Linius CEO, James Brennan “Together, the companies will accelerate that disruption and bring even greater value and innovation to customers. I am excited to be working with the Magnifi team on several near-term opportunities and to further integrate our technologies into highly differentiated offerings.”

The collaboration enables Magnifi and Linius to enhance value to customers through bundled offerings that provide control over preferred content directly to the fans.

Key benefits:

Monetizing Archives: By adding Linius’ Whizzard Portal archive product to their portfolio, Magnifi extends their market-leading solution for live content to their clients’ vast archives. With Magnifi’s AI integrated into Linius, AI-generated highlights from large historical archives can be combined with live content. These are then transformed into multiple mobile-friendly aspect ratios through Magnifi’s ball & player tracking AI – offering unique automated fan engagement solutions with personalized video streams.

Viewer Engagement through Personalisation: Customers can create new revenue streams and monetize data in ground-breaking ways. By leveraging Linius’ Whizzard Captivate product along with Magnifi’s AI-generated metadata, personalized highlights can be generated in milliseconds based on user preferences, enabling broadcasters/OTTs, federations, and teams to forge deeper connections with audiences and capitalize on their engagement.

Cost Savings and Efficiency: Using the Linius platform to create virtual highlights reduces the need for processing and storage of actual video files. Linius’s just-in-time approach to rendering and distribution of video streams combined with Magnifi’s automated publishing workflows provide customers with enormous operational efficiencies and substantial cost benefits.

“Our new partnership with Linius will allow us to bring greater capability to our customers, unlocking the full value of their live and archived content,” said Vinayak Shrivastav, CEO, Magnifi. “We are excited to be creating the world’s first truly personalized AI-driven automated highlights solution for our customers and their viewers. This unique capability will change the way viewers consume content.”

The joint solution was demonstrated at the recent NAB Show in Las Vegas in April 2024. Both companies will continue to target broadcasters, sporting federations, leagues, and rights holders globally. Magnifi and Linius will combine sales efforts in certain markets to target accelerated growth.

Nanighar Ties Up With Zomato For Its New Phase Of Expansion

Kolkata, 7th May 2024 Following a successful home-chefs prepared food delivery option and serving as the platform for city women culinary entrepreneurs, Nanighar has tied up with Zomato to take its coveted associates to the next level of serving much-loved delicacies on a live-on-day delivery basis.

So now, customers can order freshly made basic meals from certified Momchefs and Homechefs of Nanighar and get the food within 1 hour through Zomato App. For the pre-order, Nanighar has the option of 6 hours to 15 days of bookings.

Home chefs and mom chefs prepare freshly made meals, and many of them do their shopping daily to ensure that they provide fresh ingredients so that nothing is pre-cooked which is promoted on the Nanighar app. This time, a few Nanighar chefs will be accepting live orders for the basic meals and the food will be delivered promptly in an hour through the Zomato app. It is specially curated to cater to office orders and people having busy schedules. Moreover, it continues with the existing format of pre-booking as it would be giving a wide array of chef moms to serve the customers. Further, food like Echorer Dalna, Chital Macher Muithya, Biriyani, Mughlai Parathas, Mutton Dak Bungalow, Ilish Bhapa, Bhetki Paturi, etc. all these extravagant delicacies mainly have to be pre-ordered.

Aiming to empower homemakers with a penchant for cooking, Nanighar has been the brainchild of entrepreneur Debjani Mookherjee launched in 2019. Nanighar was established to empower individuals, especially mothers and homemakers by harnessing their culinary skills. It has successfully transformed talented home chefs into independent entrepreneurs.

According to Ms. Mookherjee, this is an attempt to give more opportunities to those mom chefs who can deliver food daily. “We have integrated our app where interested customers can avail the option of booking process in two options – pre-order (minimum 6 hours advance) and live or instant order (you will receive food within 1 hour). The live one will take them to the Zomato app for delivery purposes. Further, Momchefs have the best cooking skills, and Nanighar helps them with attaining all the necessary food licenses, training on hygiene, undertaking photo shoots, proper packaging, digital marketing, etc. so you get the best home-cooked meals delivered on time. We make sure all our chefs are well trained in all these aspects and you get fresh, hygienic daily home food with pure love. It’s like from another mom to my children #maakahatkakhana,” Ms. Mookherjee explains.