Category Archives: Business

Tradexa Unveils WhatsApp Commerce, Marketing & Support Platform

New Delhi,22nd April, 2024: Tradexa, the leading omni-channel commerce platform catering to distributors, retailers, and B2C brands, has announced the launch of its innovative WhatsApp Commerce, Marketing & Support platform. This groundbreaking solution is designed to propel business growth for individual entrepreneurs and rapidly expanding small businesses, equipping them with essential tools to thrive in today’s competitive market landscape.
“The WhatsApp Commerce, Marketing & Support platform is a game-changer for entrepreneurs and small businesses, providing them with the necessary tools to succeed in a digital-first world,” says Ramesh Jhajharia, Co-Founder and CEO of Tradexa.
The WhatsApp Commerce, Marketing & Support platform is strategically crafted to offer a seamless experience for entrepreneurs whose primary retail channels include Instagram, Facebook, and other social media platforms. By harnessing the power of this platform, entrepreneurs can establish a strong product presence, streamline order management processes, and efficiently address customer inquiries using automated responses tailored to frequently asked questions about their offerings.
Tradexa provides extensive support and training to clients and their customers at an unparalleled value-driven price, starting from just Rupees 290 per month. This eliminates the need for investing significant time, energy, and resources in maintaining a website to manage products. Entrepreneurs can now focus solely on leveraging WhatsApp to drive sales and provide top-notch customer support, without the hassle of managing a dedicated website.
In addition to its current capabilities, the WhatsApp Commerce, Marketing & Support platform will soon integrate with WhatsApp ads, Instagram ads, and other social media ad portals, enabling entrepreneurs to reach a wider customer base at minimal costs. As businesses scale, entrepreneurs can seamlessly transition to other systems offered by Tradexa, scaling up to Rs 1000 Cr of business without migrating to any other platform or technology, ensuring sustained growth without complexities.
Key features of the WhatsApp Commerce, Marketing & Support platform include:
● Catalogs for customers to browse products directly on WhatsApp
● Seamless order placement and payment processing
● Real-time updates on order status and delivery
● Data tracking and CRM integration for targeted marketing
● Automated customer support with customizable responses
● Team collaboration features for efficient task management
Tradexa provides comprehensive training to help entrepreneurs maximize the platform’s potential, even for those with zero prior knowledge of such systems. With a proven track record of assisting brands in growing into million-dollar businesses, Tradexa stands out for its exceptional customer service and dedication to client success.
By choosing Tradexa, entrepreneurs can turn their business vision into reality and move closer to achieving their dream of becoming successful business owners. With a core mission centered around customer satisfaction, Tradexa is committed to empowering individuals and fostering continuous improvement in the dynamic world of commerce.

IREDA Reports All-Time High Annual Net Profit

Mumbai, 22nd April 2024
Indian Renewable Energy Development Agency Ltd. (IREDA), the nation’s largest pure-play green financing NBFC, announced its unprecedented audited financial results for the fiscal year 2023-24.
IREDA has achieved an all-time high annual Profit After Tax (PAT) of Rs. 1252.23 crore, marking an impressive growth of 44.83% over the previous fiscal year 2022-23. The company has successfully reduced its Net Non-Performing Assets (NPAs) to 0.99% in FY 2023-24 from 1.66% in FY 2022-23, demonstrating a significant reduction of 40.52% year-on-year.
The Board of Directors of IREDA commended the company’s exceptional performance and sustained growth during a meeting held today at the Registered Office, where they approved the Audited Financial Results for FY 2023-24.
The Loan Book of IREDA has grown from Rs. 47,052.52 crores as on 31st March 2023 to Rs. 59,698.11 crores as on 31st March 2024 (registering a growth of 26.81%). The company has achieved all-time high annual Loan Sanctions of Rs. 37,353.68 crore and Disbursements of Rs. 25,089.04 crore in Financial Year 2023-24, registering an increase of 14.63% and 15.94% respectively, over previous financial year loan sanctions of Rs. 32,586.60 crore and disbursements of Rs. 21,639.21 crore. This marks the highest annual loan disbursement and sanction in the company’s history.
The net-worth of the company as on 31st March 2024 has reached to Rs. 8,559.43 crore as against Rs. 5,935.17 crore, year ending 31st March 2023 (increased by 44.22%).

The annual financial highlights for the FY 2023-24 as against FY 2022-23 are as follows:
• Profit Before Tax: Rs. 1,685.24 crore as against Rs. 1,139.25 crore (up by 47.93%)
• Profit After Tax: Rs. 1,252.23 crore as against Rs. 864.63 crore (up by 44.83%)
• Loan Sanction: Rs. 37,353.68 crore as against 32,586.60 crore (up by 14.63%)
• Loan Disbursement: Rs. 25,089.04 crore as against 21,639.21 crore (up by 15.94%)
• Loan Book: Rs. 59,698.11 crore as against Rs. 47,052.52 crore (up by 26.81%)
• Net-worth: Rs. 8,559.43 crore as against Rs. 5,935.17 crores (up by 44.22%)
• Net NPAs: 0.99% as against 1.66% (reduction by 40.52% in percentage terms)
Key financial highlights for Q4, FY 2023-24 compared to Q4, FY 2022-23 are as follows:
• Profit Before Tax: Rs. 479.67 crore as against Rs. 288.38 crore (up by 66.33%)
• Profit After Tax: Rs. 337.38 crore as against Rs. 253.62 crore (up by 33.03%)
• Loan Sanction: Rs. 23,407.57 crore as against 11,796.95 crore (up by 98.42%)
• Loan Disbursement: Rs. 12,869.35 crore as against 11,291.09 crore (up by 13.98%)
• Loan Book: Rs. 59,698.11 crore as against Rs. 47,052.52 crore (up by 26.81%)
• Net-worth: Rs. 8,559.43 crore as against Rs. 5,935.17 crores (up by 44.22%)
• Net NPAs: 0.99% as against 1.66% (reduction by 40.52% in percentage terms)
Shri Pradip Kumar Das, Chairman & Managing Director of IREDA, expressed his happiness at the remarkable financial results achieved. He emphasized IREDA’s steadfast commitment to accelerating the adoption of renewable energy solutions in India, indicating a promising trajectory for investors and stakeholders.
CMD, IREDA attributed the company’s growth to the unwavering trust and support of its stakeholders, while extending gratitude to the Ministry of New & Renewable Energy and Board of Directors for their indispensable support and guidance. He also commended Team IREDA for their dedication and persistent efforts, which significantly contributed to the outstanding financial performance.
Notably, IREDA has set a new benchmark by publishing its Annual Audited Financial Results within just 19 days, fastest publication of Audited Results in the Banking and NBFC space, surpassing SEBI’s 60-day deadline. This achievement follows last year’s record of publishing the results within 25 days.

Bobby Deol Puts the New Seltos to the Test with Kia Connect

New Delhi, 22nd April 2024: Kia, India’s leading premium carmaker, has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, it’s thrilling performance and commanding on-road presence. Starring Bollywood actor Bobby Deol embodying the ‘Badass’ persona, the campaign epitomizes the Seltos, appealing to discerning customers who crave distinctly unconventional & tech-driven mobility experiences. Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as the smartest choice for those who dare to be different.

Kia India’s collaboration with Bobby Deol marks a bold new chapter in the carmaker’s journey, promising consumers an unmatched experience that blends performance with style and technology.

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

Both Seltos and Lord Bobby will be seen mirroring each other’s style, boldness, and charisma in the main film, making this collaboration truly electrifying.

AU Small Finance Bank launches International Fund Transfers

Bengaluru, April 22, 2024: Leading agrochemical company Dhanuka Agritech Limited unveiled two groundbreaking products — the powerful insecticide ‘ LaNevo’, and the bio-fertilizer ‘MYCORe Super’, designed to revolutionize crop protection and yield enhancement in agriculture.

‘LaNevo’ marks a strategic collaboration with Nissan Chemical Corporation, Japan, further strengthening Dhanuka’s insecticide portfolio. LaNevo offers dual benefits with a unique mode of action for enhanced crop protection against sucking and chewing pests. It is designed to minimize resistance development and, promoting healthier crops and higher yields.

Mr. Rahul Dhanuka, Joint Managing Director, Dhanuka Agritech Limited, along with senior officials from Nissan Chemicals Corporation, addressed a large gathering of retailers, major dealers from Karnataka outlining the specifications and benefits of the new products.

Mr. Dhanuka said, this launch signifies Dhanuka’s commitment to providing innovative solutions for sustainable agriculture.

“We are introducing a new insecticide, LaNevo, specifically designed to help vegetable farmers. This powerful broad-spectrum insecticide effectively controls a wide range of pests, including Jassid, Thrips, Whiteflies, and Leaf Miners. By targeting both sucking and chewing pests, LaNevo offers farmers better control over crop damage,” he said.

Mr Y Fukagawa San, General Manager and Head of International Sales Nissan Chemical Japan, said ‘LaNevo’ is tough for insect-pest resistance development, and effectively controls leaf’s lower surface hiding insect-pest. This powerful insecticide is easy to apply, promoting healthier crops and higher yields,” he said.

Dr. R.K. Yadav, Managing Director, Nissan Agro Tech India Pvt. Ltd., said farmers can trust in LaNevo’s dual power, reliability and quick action to protect their crops and ensure a bountiful harvest.

“For best results, apply Lanevo at the initial appearance of pests in your chilli, tomato, brinjal crops,” he advised the farmers attending the event.

Introducing the bio-fertilizer ‘MYCORe Super’, Mr. Manoj Varshney, National Marketing Head of Dhanuka Agritech, highlighted its effectiveness in high-value crops to increase output and quality.

“Harnessing the power of natural biological processes, our product offers the most advanced solution to farmers seeking to optimize their agricultural outputs while minimising their environmental impact,” Varshney added.

The company launched these products in Tirupati yesterday and will be launching them in other geographies in coming days.

Dhanuka Agritech remains committed to driving innovation in agriculture, ensuring farmers have access to cutting-edge solutions that optimize productivity and sustainability.

Driving Social Impact: 5 CEO Stories Towards CSR Commitment

With growing concerns about climate change, social inequalities, and environmental degradation, CEOs are increasingly adopting sustainable practices and incorporating corporate social responsibility (CSR) into their business strategies. Effective CEOs understand that sustainability and CSR should be integrated into the core values of their company. They set a clear vision and mission that aligns with societal and environmental goals. By establishing a purpose beyond profit, they inspire their employees, customers, and stakeholders to embrace sustainable practices. Many CEOs are increasingly recognizing the importance of Corporate Social Responsibility and are actively engaging in CSR initiatives to demonstrate their commitment to social and environmental issues. These initiatives can include charitable donations, environmental sustainability efforts, community engagement projects, and more. By integrating CSR into their business strategies, CEOs aim to create positive impacts.

Sameer Kanodia, Managing Director & CEO Lumina Datamatics- Sameer Kanodia has been Lumina Datamatics’ Managing Director since 2018. He heads operations and oversees the management team. He drives strategic initiatives, expansion plans, sales, and go-to-market strategies. Sameer Kanodia’s involvement with Space Kidz India (SKI) represents a commendable corporate social responsibility (CSR) initiative that leverages his expertise and resources to promote space science education among youth. Through his support, SKI can conduct a wide array of educational activities, including workshops, competitions, and outreach programs, aimed at inspiring and empowering students to pursue careers in space science and technology. Kanodia’s commitment to this cause demonstrates a dedication to nurturing the next generation of scientists and engineers in India, contributing to the country’s advancement in the field of space exploration and technology development. Additionally, his involvement underscores the importance of private sector engagement in fostering STEM education and innovation, ultimately benefiting society as a whole. In a specific initiative, they partnered with Space Kidz India, successfully launching a satellite into outer space and empowering 750 teenage girls across 75 rural schools with opportunities to explore diverse skill sets and potential careers in Space. Anju’s leadership combines financial acumen with a commitment to sustainable practices.

Rohit Jawa CEO and managing director at Hindustan Unilever- With the leadership of Rohit Jawa Hindustan Unilever has successfully managed to engage with students at public schools as they delivered the lifebuoy #schoolof5 program, d with the help of engaging storytelling and demonstrations to show simple and effective habits of handwashing with soap on five key occasions a day. Rohit Jawa believes that promoting handwashing programmes is crucial for a healthy nation as it is not just about preventing disease, but also about nurturing healthier communities and society. The brand in India alone has reached over 560 million through focused interventions, NGO partnerships, and advocacy efforts with the government.

Rajiv Bajaj CEO of Bajaj-Auto – Rajiv Bajaj says that “launching the Bajaj engineering skills training (BEST) last year has been a valuable learning experience for us. It gave us a very clear picture of the critical gap between theoretical education and practical skills needed in the manufacturing industry. The insights gained through BEST acted as a cornerstone in laying down the groundwork. With Bajaj Beyond, we will expand our skilling efforts across the group. Together, we will design future-proof curriculums, provide real-world, hands-on experiences, and equip our youth with the adaptability and innovation required to thrive in the ever-evolving mobility landscape.” BEST has already partnered with some of India’s top institutes to train graduates with some good skills. The program has inaugurated a flagship center in Pune with 120 students, and Rajiv Bajaj said it is now scaling up with a plan to establish 15 centers across India.

Anand Mahindra chairman of Mahindra group- In his long tenure as chairman of Mahindra & Mahindra, which stretched across almost five decades, Anand Mahindra began with the Nanhi Kali (Little bud) project in 1996 at the K.C. Mahindra education trust, to educate underprivileged girls in India. The project began against the backdrop of population growth rate, low female literacy level, and other social issues such as child labour, and child marriage which were common in many parts of India, especially rural areas. Over the years, Nanhi Kali has reached out to over 500,00 underprivileged people.

Mohit Malhotra CEO at Dabur India– Mohit Malhotra serves as the CEO of Dabur India Ltd., a leading FMCG (Fast Moving Consumer Goods) company. Under his leadership, Dabur has been involved in several CSR activities, including initiatives related to healthcare, education, rural development, and environmental sustainability. Some specific examples may include providing healthcare services to underserved communities, supporting education programs for children, empowering farmers through sustainable agriculture practices, and promoting environmental conservation efforts under Mohit Malhotra Dabur commenced its Corporate Social Responsibility (CSR) activity in Alwar earlier this year by adopting the government schools – Government Middle School Gugdaud, Government Primary School Haldina Umrai and Rajkia Adarsh Uchh Madyamil Vidyalaya Bagadh Rajput. The infrastructure in all three schools was completely revamped, which included the creation of new sanitation facilities for both boys and girls.

Honda Motorcycle and Scooter India conducts a successful Road Safety Awareness Campaign at Noida

Noida, 22nd April 2024: Road safety stands as the foremost priority of HMSI. To foster responsible behavior on the roads and contribute towards creating a more vigilant and safety-focused society, the company regularly organizes Road Safety Awareness Campaigns across diverse regions in the country. HMSI firmly believes that such campaigns encourage individuals to adopt safe driving practices, fostering a culture of caution and consideration on the roads.

Among various activities, one such campaign was recently organized in the city of Noida which left a notable imprint on the participants. Continuing its focus on educating young minds, HMSI witnessed the active participation of over 2100 school students and staff members at the premises of Army Public School, Noida, and Shanti Niketan Vidyapeeth, Meerut.

HMSI underscores the necessity of teaching road safety principles to children from an early age, and thus, promotes the inclusion of road safety educational curriculum at both school and college levels. Understanding that young minds are receptive to learning, the company aims to empower the next generation with the knowledge and skills necessary for navigating roads responsibly. The road safety awareness campaign consists of highly interactive and engaging activities such as Road Safety Games, Safe Road Theory Sessions, Slow Bicycle Riding, Road Signage, and Riding posture training.

Since its inception, HMSI has imparted Road Safety Education to nearly 5 Lacs individuals including children and adults in the state of Uttar Pradesh, striving to promote Safe Riding as an everyday habit for all.

Honda Motorcycle & Scooter India’s CSR Commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them into safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporations and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation and safe riding etiquette.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

Aditya Mehta Foundation’s Para Cyclists, Jyoti Gaderiya & Arshad Shaik, Soar to Top World Rankings, Bringing Pride to India!

Hyderabad, 22nd April 2024: Talented young para-cyclists Jyoti Gaderiya and Arshad Shaik from the Aditya Mehta Foundation have etched their names by notching top world rankings with their recent incredible performances in the latest Track Para Rankings, both Women Elite C2 and Men Elite C2, respectively. In an exhilarating triumph for the Indian Para-cycling team, these two exceptional athletes have secured top positions in the prestigious world rankings.

An above-knee amputee para-cyclist, Jyoti Gaderiya, stood tall at the World’s 2nd position in the Women Elite C2 – Track Para Rankings. Jyoti captivated audiences with her stellar performances. Her journey from adversity to triumph is a testament to her sheer resilience and passion for the sport.

Arshad Shaik, an above-knee amputee para-cyclist, holding the 5th spot in the Men Elite C2 – Track Para Rankings, is a force to be reckon with. Defying limits and overcoming challenges, he is set to represent India at the upcoming Paralympics 2024, carrying the hopes of a nation. Arshad, previously ranked 15th, ascended to 5th position following his exceptional performance at the 2024 Asian Track Para-cycling Championships, surpassing fellow athletes in his category.

India’s #1 Handcyclist, Prashant Sudarshan Arkal, has been making waves on the global stage. Overcoming the challenges of Polio in childhood, he is on a quest to secure Paralympic qualification, showcasing unparalleled skill and determination. He has been competing in various para-cycling events, including the World Championships, World Cups, Asian Para Games, and Asian Cycling Championships. Recently, he clinched the bronze medal at the World Ability Games (IWAS) held in Thailand. This achievement marks a historic milestone for the Indian Para-cycling Team. India has secured its first-ever cycling qualifications for Paralympics, a testament to the unwavering dedication and talent of these exceptional athletes. Prashant will now be competing in Para cycling World Cup Belgium and Paracycling world cup Italy being in May 2024, to qualify for the Paralympics 2024.

Aditya Mehta Foundation expresses its sincere appreciation to GMCCO, NMDC, United Way of Hyderabad, and S&P Global for their unwavering support.

The talented para cyclists were spotted and trained at Aditya Mehta Foundation with the support of the Cycling Federation of India.

Whiteland Corporation entered the CSR arena by establishing the Whiteland Foundation and planted 3000 saplings

Gurugram, 22nd April 2024: Whiteland Corporation, a leading real estate company, entered the CSR arena with the establishment of the Whiteland Foundation. The foundation joined hands with the Say Earth NGO in a significant move towards sustainable development. Today, the company’s employees demonstrated their commitment to environmental conservation by planting 3,000 saplings under the project ‘Urban Forest’ at the Clover Leaf Roundabout, strategically located at the interchange of NH48 and Dwarka Expressway in Gurugram.

Each employee actively participated in the initiative, planting up to 20 saplings, thereby making a substantial contribution to the city’s green cover. This concerted effort underscores Whiteland Corporation’s dedication to fostering a healthier ecosystem and ensuring a sustainable future for Gurugram.

The tree planting ceremony was graced by the esteemed presence of the Whiteland Foundation team, Whiteland Corporation’s employees, Mr. Ramveer Tanwar’s team, and GMDA personnel, who delivered insightful remarks on the importance of environmental conservation and community engagement in achieving sustainable development goals.

Mr. Pankaj Pal, Managing Director of Whiteland Corporation, said, “On the occasion of Earth Day, we are pleased that Whiteland Corporation has entered the CSR arena with the establishment of the Whiteland Foundation. At Whiteland Foundation, we recognize the profound impact of environmental stewardship on our collective well-being. Our partnership with the Say Earth NGO in the tree planting project epitomizes our commitment to sustainability. By actively engaging in initiatives like this, we empower our employees to be agents of positive change, contributing to the enhancement of Gurugram’s green cover and the preservation of our planet for future generations. We firmly believe that every individual has the power to make a difference, and through collaborative efforts such as this, we can create a more sustainable and resilient future for all. Together, we can cultivate a greener, healthier world for ourselves and for generations to come.” Whiteland Foundation’s mission is to uplift environment, Education, Women Empowerment, Health, Labor Welfare & Animal Welfare.

This initiative signifies Whiteland Corporation’s unwavering commitment to environmental sustainability. By planting trees, the company aims to mitigate climate change, enhance air quality, and promote biodiversity in the region. The project, slated to continue for the next three years with the support of the Say Earth Foundation, reflects a long-term approach towards nurturing the planted saplings and fostering Gurugram’s ecological well-being.

The tree planting event held on April 20th, 2024, holds particular significance as it coincides with International Earth Day. This global observance serves as a poignant reminder of our collective responsibility toward protecting our planet. Whiteland Corporation’s initiative epitomizes the spirit of Earth Day by taking proactive measures to promote environmental well-being and sustainability.

Mr. Ramveer Tanwar (PondMan), an Environmentalist and TEDx Speaker based in Greater Noida, has been passionate about water conservation since his student life. He started his campaign called Jal Chaupal in Gautam Budhha Nagar, Uttar Pradesh, urging people to conserve water and save natural resources like ponds, lakes, and wetlands. He received training from The Central Pollution Control Board (CPCB), MOEF, and the Government of India. Mr. Tanwar is also the founder of Say Earth NGO. Ramveer Tanwar was praised by Honorable Prime Minister Shri Narendra Modi Ji in Mann Ki Baat and by Honorable Chief Minister Shri Yogi Adityanath. He is declared as Brand Ambassador of Swachh Bharat Mission, Ghaziabad, and appointed district coordinator of the ‘BhuJal-Sena, Noida (Groundwater Force)’ by the Government of Uttar Pradesh.

EY Global Delivery Services drives sustainability initiative with Insect Cafés

Bengaluru, India – 22nd April 2024: EY Global Delivery Services (GDS) is collaborating with Bhumi, supported by Vibhinna India Foundation, to jointly build 21 ‘Insect Cafes’ at prominent botanical gardens across Bengaluru. The initiative, which aims to promote insect conservation and the overall ecosystem, will culminate with the completion of a total of 21 insect cafes across the city.

The Insect Café project involves a total of three events, beginning with the launch of seven cafes on March 22 at Doddasaagare Botanical Garden. This is being followed by similar endeavors – in Lalbagh Botanical Gardens on April 19, and in Cubbon Park in June, with eight and seven cafes to be assembled at each location respectively.

The Insect Café launch event at Lalbagh Botanical Garden was attended by D. S. Ramesh, Director, Department of Horticulture, Govt. of Karnataka; Dr. M. Jagadeesh, Joint Director, Parks and Gardens; and G. Kusuma, Deputy Director, Lalbagh Botanical Garden. Over 300 dedicated EY GDS volunteers contributed their time and effort to date toward the initiative, with another 150 volunteers expected to join the event in Cubbon Park in June.

Insect cafes are eco-friendly structures made of upcycled wood, mud, and bamboo; these strategically placed frameworks offer safe nesting grounds for a variety of insect species. Urban expansion and intensive agricultural practices pose significant threats to insect populations, particularly vital pollinators like bees, it has disrupted the delicate balance of the food chain and jeopardized insect food security. Insect cafes will help in insect pollination and in maintaining a balanced food chain, thereby promoting biodiversity and contributing to a sustainable planet.

The Insect Café project not only serves as a conservation effort but also empowers local communities. By sourcing upcycled wood from rural households, the project drives waste reduction and sustainable practices, while generating income for the community. Crafted with durable trees such as acacia, jaali and eucalyptus, these eco-friendly habitats require minimal maintenance. Additionally, 50% of the cost of the cafés directly supports women farmers involved in wood collection, fostering sustainable livelihoods.

D. S. Ramesh said, “The launch of the Insect Café is a great initiative by EY GDS and its partners. This marks a crucial step toward protecting and nurturing our indispensable species of insects. Left without their safe habitats to support, reproduce and thrive, many insects are nearing extinction, and this could significantly endanger the food chain. Apart from familiarizing the public with the importance of preserving insect life, I hope these insect cafes will encourage the general public to have such habitats in their backyards.”

Manesh Patel, Chief Operating Officer, EY GDS, said, “In the realm of sustainability, EY GDS remains steadfast in our commitment to reducing our ecological footprint. Our initiative to support Insect Cafe is a testament to our innovative approach, embodying our dedication to promote biodiversity and ecological balance in urban spaces. I would like to thank Bhumi and Vibhinna India Foundation for collaborating with EY GDS on this initiative.”

Rumi Mallick Mitra, Director of Corporate Responsibility at EY GDS, said, “At EY GDS, we always look to empower marginalized communities as well as protect the environment through education, skill development, and conservation projects. By setting up these eco-friendly habitats, we are preserving biodiversity and promoting sustainable ecosystems. We are proud of our partnership with Bhumi and Vibhinna India Foundation and are committed to fostering environmental responsibility for a sustainable future.”

“The Insect Café initiative showcases our commitment to biodiversity conservation and sustainable ecosystem management,” said David Kumar, Founder of Vibhinna India Foundation. “By providing these safe habitats, we not only support pollination and food security for insects but also contribute to the overall health of our planet.”

Following the construction of the insect cafes, a research study by entomologists and students in collaboration with the College of Horticulture, Mysore, will monitor the cafes’ impact on insect populations, with the findings expected to be published in a year.

Dr.Payal Kanodia honored with Leader of Hope Award at The Indian Brand and Leadership Conclave 2024, Goa

Gurugram: Gurugram-based organization M3M Foundation has been honored with the prestigious “Social Impact Award” at the Indian Brand and Leadership Conclave 2024 held at Hyatt Centric Goa, while Dr. Payal Kanodia, Trustee and Chairperson of M3M Foundation, has been honored with the prestigious “Leader of Hope Award”. This honor has been given for her exemplary contribution towards social reform and leadership in India. Dr. Aishwarya Mahajan, President of M3M Foundation, received the award on behalf of Dr. Payal Kanodia from Shibani Kashyap, Bollywood pop singer and composer.

On this occasion, Suresh Prabhu, former Union Minister, Senior BJP leader, Madhur Bhandarkar, Padmashree Awardee, Indian filmmaker and scriptwriter, Digambar Kamat, Former Chief Minister, Goa and Shibani Kashyap, Bollywood pop singer and composer were present as chief guests.

The selection process for these prestigious awards was carefully conducted by the Brand Media Team through three stages. This comprehensive approach included rigorous parameters encompassing secondary and primary research methods, ensured by a thorough assessment of the influence and leadership qualities of the nominees.

M3M Foundation, known for its unwavering commitment towards CSR initiatives, has consistently demonstrated remarkable work in uplifting communities and driving lasting change. The “Social Impact Award” is a fitting recognition of her tireless efforts in areas such as education, healthcare, and environment conservation, which have brought about a profound change in the lives of countless individuals across the country.

On the other hand, Dr. Payal Kanodia’s selection for the “Leader of Hope Award” underlines her remarkable leadership and visionary approach to tackling critical societal challenges. As a beacon of hope, Dr. Kanodia has played a vital role in inspiring positive change and fostering a culture of empowerment and inclusivity.

On this occasion, Dr. Payal Kanodia, Trustee and Chairperson of M3M Foundation, expressed her happiness and said, “We are very happy that I and M3M Foundation have been honored with the award. It is proof that whatever we do with our positive efforts have been made for society through these initiatives, we will be inspired to contribute better in the building of the nation and will continue to contribute as a social organization.

Recently, the women’s wing of FICCI, Young FICCI Ladies Organization (YFLO), Delhi has appointed Dr. Payal Kanodia as the new Chairperson for the year 2024-25. Dr. Payal Kanodia is also the Chairperson and Trustee of M3M Foundation and Promoter of M3M Group. Dr. Payal aims to reach 1 million people by focusing on improving livelihood opportunities, skilling youth, literacy, socio-economic empowerment, environment and wildlife conservation, and enterprise development.

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