Category Archives: Business

Simplifying Cybersecurity: Seqrite Unveils Refreshed Brand Identity

Pune, 9th April 2024: Seqrite, the enterprise arm of global cybersecurity solutions provider Quick Heal Technologies Ltd, announces the refreshed and upgraded brand identity, reflecting its dedication to simplifying cybersecurity for businesses worldwide.

India’s only full-stack CSMA aligned solutions provider, Seqrite has long been committed to making cybersecurity more accessible and seamless. With this commitment at the forefront, the refreshed brand identity marks a significant milestone in Seqrite’s journey, showcasing its continued pursuit of excellence. The brand refresh highlights the company’s robust capabilities and promises a seamless and meaningful experience for all stakeholders.

The new facelifted logo symbolizes Seqrite’s evolution as a forward-thinking cybersecurity partner, blending innovation with reliability. The parallel lines represent the company’s focus on research and development (R&D) and its dedication to customer-centric solutions. The combination of black and red embodies professionalism and the brand’s heroic personality.

Seqrite has also launched a favicon, a unique icon used to represent the brand. Seqrite’s favicon’s parallel lines, derived from the Seqrite logo, serve as a visual representation of the brand identity. The shield symbolizes the unwavering commitment to cybersecurity, while the “S” pattern reflects the brand’s dedication to simplifying the complexities of cybersecurity and guiding the clients through them with ease. As part of the rebranding, Seqrite has also simplified its product names, moving away from the ‘Hawkk’ nomenclature to a more universally recognized and simplified naming convention. This strategic shift aligns Seqrite’s branding with industry norms and customer preferences, enhancing clarity and consistency in its product lineup.

Despite the visual updates and product name changes, Seqrite’s core values and purpose remain unchanged. Customers can continue to depend on Seqrite’s products for comprehensive protection and reliability, driven by state-of-the-art threat intelligence from India’s largest Malware Analysis Lab, “Seqrite Labs,” along with playbooks supported by world-class service and assistance from top-tier security experts.

Vishal Salvi, Chief Executive Officer of Seqrite, commented, “Our brand refresh signifies more than just a cosmetic change – it embodies our growth over the years and our unwavering commitment to offering simplistic solutions to counter complex cybersecurity challenges. We invite businesses to explore how ‘Brand Seqrite’ can empower them to stay ahead in an ever-evolving digital landscape.”

Seqrite delivers comprehensive cybersecurity solutions and services through its patented, AI/ML-powered tech stack, protecting businesses against the latest threats across devices, applications, networks, cloud, data, and identity. Today, 30,000+ enterprises in more than 76 countries trust Seqrite with their

Coforge has been honored with the ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award

Greater Noida, India, 9th April 2024 Coforge Limited (NSE: COFORGE), a global digital services and solutions provider, has been honored with the coveted ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award. The ServiceNow Global Partnerships & Channels organization recognizes the dedication and investment of ServiceNow partners in expanding the ecosystem and contributing to ServiceNow’s growth trajectory by driving transformational value for customers. This recognition underscores Coforge’s exceptional growth trajectory and its pivotal role in delivering transformative value to clients across the globe.

ServiceNow’s recognition is a resounding endorsement of Coforge’s unwavering commitment to leveraging domain expertise and robust capabilities to craft industry-specific solutions in Banking & Financial Services, Insurance, Travel, Tourism & Hospitality and Utilities, that cater to the unique business needs of its clients. As an Elite partner to ServiceNow, Coforge stands out for its proven expertise in providing a comprehensive array of workflow solutions, ranging from IT and employee experience transformation to modern, digital customer experiences.

“I congratulate Coforge on their incredible job in expanding the ServiceNow ecosystem, putting customers first, and showing the world what’s possible. Their work, innovation, and dedication have inspired us over the last year, and I know they will continue breaking down barriers into the next” said Erica Volini, Senior Vice President, Global Partnerships at ServiceNow.

“At Coforge, we take immense pride in receiving the ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award. This award underscores our commitment to excellence and our ability to co-create cutting-edge solutions that accelerate our clients’ digital evolution on the ServiceNow platform” said Sudhir Singh, CEO & Executive Director at Coforge.

The award highlights Coforge’s strategic positioning as a preferred partner for domain-led offerings and transformation on the ServiceNow platform. With a robust Center of Excellence (CoE) dedicated to ServiceNow, Coforge has demonstrated a proven track record of successful implementations and management for its clients. The company has a team of 250+ ServiceNow consultants with extensive experience in executing diverse implementations across Fortune 500 customers.

The company’s deep technical expertise, combined with deep domain understanding, positions Coforge as the ideal collaborator for organizations seeking best-in-class solutions to propel their digital initiatives forward. As Coforge continues to lead the way in innovative and transformative solutions, the ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award stands as a testament to the company’s unwavering commitment to excellence, client success, and technological innovation.

STG Strengthens Quor’s CTRM Capabilities through Acquisition of Eka Software

India, 9th April 2024: STG, a US-based private equity firm focused on software and software-enabled tech services companies, announces the strategic acquisition of Eka Software Solutions (“Eka”), a global provider of commodity management solutions with a specialty in the soft ags and energies markets. For nearly two decades, Eka has been providing commodities trade and risk management (“CTRM”) and supply chain solutions, consistently delivering innovation to its customers while building a robust and modern vertical SaaS platform.

STG will merge Eka with the Quor Group (“Quor”), an existing STG portfolio company that specializes in CTRM offerings within the metals ecosystem. The combination of Eka and Quor is a material step forward for the CTRM industry, providing a broad software suite that addresses a spectrum of customer needs across asset classes globally.

Eka, leveraging its innovative approach and cutting-edge technology, joins Quor to provide the combined entity’s customers with a broad ability to navigate the complexities of the commodity markets, including increasing end market volatility and customers’ desire to hedge their corresponding risk profile. Together, Quor and Eka are poised to address customers’ greatest needs, accelerate innovation, and set new benchmarks within the industry.

“We have been extremely impressed by the breadth and depth of the products that make up the Eka platform. Their CTRM / ETRM and supply chain products have consistently delivered for their impressive customer base” said William Chisholm, Managing Partner of STG. “We are committed to supporting Quor and Eka through further investments in innovation with the ultimate goal of continuing to provide exceptional value to their clients,” added Ishan Manaktala, Operating Partner at STG.

Manav Garg, founder and CEO of Eka, will continue to play a pivotal role in guiding the vision and strategic direction of the combined company as a Board Advisor. His industry insight and leadership will be invaluable as Quor embarks on its next phase of growth. Manav comments, “The merger could not happen at a more opportune time – we have seen increased volatility across asset classes, greater desire of customers to hedge their risk, and substantial supply chain disruption; all of which leaves the market yearning for solutions from Eka and Quor.”

Steve Hughes, CEO of Quor, commented on the strategic synergies, stating, “I believe joining forces with Eka is a game-changer for us and our customers. I am keen to partner with Manav and his decades of knowledge to drive the CTRM industry forward into a new era of growth and success.”

Jefferies LLC acted as financial advisor and DLA acted as legal advisor to STG. Tree Line Capital Partners provided debt financing to support the acquisition.

Royal Orchid Hotels Ltd unveils a stunning luxury hillside retreat in Kasauli

9th April 2024: Affirming its commitment to contributing to the hill state’s development and boosting the GDP of Himachal Pradesh, Royal Orchid Hotels Ltd. (ROHL) announced the opening of its 8th hotel in the state, Velmore by Royal Orchid in the hill town of Kasauli. The timely opening of the new hotel, coinciding with the onset of the Indian summer, will attract families and tourists alike, looking to escape the heat of North India.

Kasauli, a town that gave birth to writers like Ruskin Bond has long attracted the creative kind from across India with its serenity and picturesque setting amidst the Himalayan pine forests. With the addition of Velmore by Royal Orchid, anyone can now write their own story and enjoy the hills in the lap of luxury.

Chander K Baljiee, Chairman & Managing Director, said, “With the opening of Velmore by Royal Orchid, we are excited to launch our 8th property in my ancestral state of Himachal Pradesh. The enchanting allure of Kasauli is unmatched, whether it’s a serene retreat or a memorable event”.

Velmore by Royal Orchid is located conveniently near the Dharampur Railway Station and is a mere 70 km from Chandigarh Airport. The hill station has many attractions near the hotel such as Mall Road, Sunset Point, and Christ Church.

“We are delighted to announce the opening of Velmore in Kasauli. With this opening we are well on our way to launch 35 new hotels this year for our company. This opening underscores our commitment to India, by ensuring that our guests experience innovative and unique hospitality experiences across the length and breath of our country”, commented, Arjun Baljee President.

Velmore by Royal Orchid is designed with families and groups in mind. The hotel has 38 mindfully designed rooms, each offering breathtaking views of the forests. The hotel offers various room categories including a large 3-bedroom cottage to accommodate families. For leisure and recreation, the property offers a slew of experiences like trekking and nature walks. In-house amenities like a swimming pool, jacuzzi and a fully- equipped gaming zone are open to guests. Royal Orchid Hotels is reimagining the wellness experience and a new spa is in the offing shortly.

“With the unveiling of our latest gem in Kasauli, we believe in continuous progress and enhancing guest experiences. With each new property, we are not just expanding our portfolio; we are adding to the efforts of making Royal Orchid Hotels the ultimate destination for every traveler”, said, Philip Logan, Chief Operating Officer

Cloudflare Enters Observability Market – Accelerated by Acquisition

India, 9th April 2024 – Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced an entrance into the observability market with the acquisition of Baselime, the cloud-native observability platform. By integrating Baselime’s technology with Cloudflare’s developer platform, Cloudflare will be uniquely positioned to bring deep knowledge of serverless platforms and developer experience together to solve the challenges of observability for serverless apps.

Today, entire applications are built on serverless architectures, from computing to databases, storage, queues, and more. Still, observability is often regarded as one of the weaknesses of serverless architectures — trading off visibility into the application’s behavior for a scalable infrastructure that doesn’t need to be managed. Building and debugging production applications requires the ability to understand trends and patterns, identify performance bottlenecks, and isolate errors to ensure ongoing reliability, scalability, and security. Having access to this level of visibility, preferably all within one platform, is a critical factor developers consider when choosing a platform on which to build.

“Two million developers building on Cloudflare trust us to help scale their apps globally, but can still struggle to understand the behavior of their cloud applications,” said Matthew Prince, co-founder and CEO, of Cloudflare. “We believe that to be the leading developer platform, having the best observability tools built in is going to be table-stakes. Baseline has raised the standard for serverless observability and we can further unlock those insights for every developer building on our platform.”

With this acquisition, Cloudflare enters into the observability market to further enable developers to deploy services in production — allowing teams to identify when a release has gone wrong and needs to be rolled back, investigate bugs and regressions, optimize performance, and more. Developers will also benefit from the ability to optimize the cost of their serverless applications, by understanding the rate of requests made and analyzing sources of latency.

With this acquisition, Baseline will be integrated into Cloudflare’s developer platform, helping developers push the boundaries of modern observability to:

● Analyze their observability data across thousands of possible fields and values, to surface all errors, requests, or performance issues for specific users or across their entire applications.
● Enable and adopt OpenTelemetry-based tools and standards to facilitate integration with a diverse set of application frameworks and cloud providers. These tools and standards enable developers to easily and consistently instrument their applications for rich observability data, making it easier to quickly troubleshoot issues, whether they impact a single user, a subset of users or the entire application.
● Extract insights from their observability data thanks to a suite of developer experience improvements, including real-time error tracking based on logs and traces, actionable alerts, trace diagrams and timelines, an approachable query engine, and an AI debugging assistant.

“Cloudflare is building the next frontier of cloud computing with their connectivity cloud. Our core mission has always been to simplify and innovate observability for the future of the cloud, and Cloudflare’s ecosystem offers the ideal ground to further this cause,” said Boris Tane, founder and CEO, Baselime. “With Cloudflare, we’re positioned to deeply integrate into a platform that two million developers trust, enabling them to build, ship, and troubleshoot applications fast. I am incredibly excited about the potential of what we can build together and the impact it will have on developers around the world.”

To learn more, please check out the resources below:

● Blog: Cloudflare acquires Baseline to expand serverless application observability capabilities
● Two million developers are now building on Cloudflare’s developer platform
● cloudflare.com/developer-platform/

Coca-Cola India & Anju Bobby Sports Foundation Empower Women Athletes

Bengaluru, 9th April 2024: In line with its commitment to sports, Coca-Cola India through its Foundation, is supporting the country’s athletes with essential amenities and training equipment as part of its three-year partnership with the Anju Bobby Sports Foundation. Spearheaded by Olympic champion Anju Bobby George, the Foundation has been nurturing the next generation of women athletes including the very known long jumper- Shaili Singh. This partnership aligns with Coca-Cola India’s #SheTheDifference campaign, an initiative to celebrate, uplift, and support women throughout the value chain. As part of this partnership, Coca-Cola India is committed to empowering women athletes to bring about positive change in the sports and gender equality landscape.

Coca-Cola India, through its Foundation, has made significant strides in bolstering the representation of Indian women athletes in the Olympics. The company has transformed four shipping containers into a physiotherapy room, storage facility, pantry, and restroom. The company also facilitated top-tier gym equipment and supported the establishment of a spacious practice ground equipped with rainwater collection tanks for sustainable water usage. In addition to infrastructure development, Coca-Cola has helped with the academy’s lease rent for three years, ensuring a stable operational foundation.

In a nation where many female athletes emerge from small towns and villages, facing limited access to training facilities, coaching, and financial support, this collaboration aims to level the playing field. A PWC report highlights the remarkable shift in the gender balance at the Tokyo Olympics, with 44% of Indian participants being women.

Commenting on the partnership, Rajesh Ayapilla, Director-CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “At Coca-Cola India, we believe in the power of sports to inspire, empower, and unite communities. Our longstanding partnership with the Anju Bobby Sports Foundation reflects our commitment to fostering the next generation of Indian women athletes. With sports being an integral part of both organizations’ DNA, through such initiatives, we are dedicated to creating a supportive environment where athletes can thrive. We are proud to sponsor talented individuals like Shaili Singh, reaffirming our commitment to empowering women in sports and contributing to their success on the global stage”.

“I feel honored to be associated with such a brand like Coca-Cola India. They were the first ones to support our cause and their contribution has been instrumental in creating a world-class training facility in India at the Anju Bobby High Performance Center, Bangalore. Today, we have some top-quality track and field equipment, and some of the quality gym equipment, and our athletes here are focused on making the most of these facilities to help India win its Olympic medal. Personally, as well, I feel if I could win India’s first world championship medal, it’s my duty to share my knowledge and experience with these young women, thereby contributing to India’s success”, said Anju Bobby George, Founder, of Anju Bobby Sports Foundation.

The social impact of this initiative extends beyond individual achievements in the field. By empowering women athletes, the Foundation along with Coca-Cola India is nurturing future leaders who will contribute back to the sports community as coaches, trainers, therapists, and administrators.

Veel Launches Streamlining the Process for Brands & Creators

San Francisco, CA, April 09, 2024 — A Vision Born from Experience and Passion

Dileep Dhakal has 14 years plus of experience in product, design, and engineering, working with everything from small startups to big companies like Walmart and Apple. Since moving to San Francisco in 2013, his passion for technology and creative problem solving inspired him to focus on storytelling and creating content that highlights brand values. Dhakal has envisioned creating a platform that not only connects brands with creators but also encapsulates the essence of authentic storytelling. Veel is the embodiment of that vision, offering a bridge between brands and niche creators across the United States, with plans to expand its reach globally in the coming months.

“Hardworking, passionate problem solver and tech enthusiast.”

This statement defines the core of Dileep Dhakal’s approach to innovation and leadership. His journey from the serene landscapes of Nepal to the dynamic tech scene of San Francisco embodies his relentless pursuit of creating meaningful connections through technology.

A Word from the Founder
“Growing up in Nepal and moving to the tech hub of Silicon Valley has given me a unique perspective on the power of technology, storytelling and diversity,” says Dileep Dhakal, Founder of Veel. “Veel is more than just a platform; it’s a gateway for brands to engage with content creators and their audiences on a profound level. We’re thrilled to launch Veel in the U.S. and look forward to expanding globally, bringing our vision of authentic, impactful UGC to the world.”

Data & Insights

The US UGC video market is expected to reach $21.5 billion by 2028 (Source: Grand View Research, Market size specific to the US)

72% of US marketers plan to increase their influencer marketing budgets in 2024 (Source: Influencer Marketing Hub, Data specific to US Market).

NCFoodTrucks.com Builds on Its Momentum

New Haven, CT, April 08, 2024 –-NCFoodTrucks.com, a highly regarded online platform for party planners, event organizers and food truck owners in North Carolina, today announced that it has become the most visited food truck resource in the state. With its commitment to facilitating connections and fostering growth within the thriving food truck industry, NCFoodTrucks.com has revolutionized the way food truck owners, party planners and event organizers collaborate.

NCFoodTrucks.com has flourished as a result of its ability to generate thousands of leads per season for food truck owners across North Carolina. By harnessing advanced technology and user-friendly features, the platform empowers food truck entrepreneurs, party planners and event organizers to showcase a broad range of culinary talents and attract potential customers without being forced to route all bookings through a third party. With no middleman, party planners and event organizers can directly engage with food truck owners, fostering authentic connections and efficient collaborations.

“We are incredibly proud to have established NCFoodTrucks.com as the go-to resource for party planners and event organizers in North Carolina,” said Chris Pooley, Founder of NCFoodTrucks.com and several other food truck connectors across the country. “Our platform has empowered countless food truck owners to increase their sales by facilitating seamless collaborations with their customers. We look forward to further advancing North Carolina’s vibrant food truck industry and continuing to connect communities through exceptional culinary experiences.”

One of the key factors that sets NC Food Trucks apart is its commitment to fair and transparent practices. Unlike typical platforms, NCFoodTrucks.com imposes no per lead or booking fees on food truck owners. This novel approach allows food truck entrepreneurs to focus on what they do best without worrying about unnecessary expenses. By removing financial barriers, NCFoodTrucks.com fosters an inclusive and supportive environment, enabling food truck owners to grow their businesses and reach a wider audience of party planners and event organizers.

Nubtle Inc. introduces major updates

Toronto, Canada, April 08, 2024 — nubtle Inc., a pioneer in digital marketing and search platforms, is thrilled to unveil a series of transformative updates and enhancements to its platform, reinforcing its commitment to innovation, user empowerment, and privacy. These updates mark a significant evolution from nubtle’s original offerings, introducing an advanced search engine, a robust influencer collaboration contract system, and a plethora of features aimed at enriching the experience for vendors, influencers, and customers alike.

Enhanced Vendor Visibility
nubtle’s search engine revolutionizes how consumers find and interact with vendors. Prior to making any commitment or sharing personal information, users can now access comprehensive vendor profiles directly from the search result page. These profiles offer a deep dive into the vendor’s world, showcasing working hours, ratings, a photo gallery, and a complete list of services offered, alongside insights into how they’ve successfully matched with similar requests previously. This transparent approach ensures consumers can make informed decisions effortlessly.
To further simplify the process, consumers interested in proceeding with a request or booking can do so by merely entering their contact information, such as an email, and verifying it with a one-time code. This streamlined process directly sends their request to the vendor for review. Additionally, each vendor now boasts their own dedicated page on nubtle, allowing appointments to be requested directly through their unique URL, bypassing the search process for consumers who already have a vendor in mind.

Revolutionizing Influencer Collaborations
nubtle has significantly expanded its platform to include tens of thousands of vendor and influencer profiles from the US and Canada, introducing a “vendor-influencer discovery” system. This feature enables both influencers and vendors to search for potential matches, send collaboration requests, and initiate contracts. These contracts can be tailored to include fixed pricing, commissions, or a combination of both, allowing for authentic content creation experiences as influencers can receive services from the vendors they’re promoting.

Influencers are afforded complete control over the content they produce, including usage rights, posting locations, and detailed payment requests, ensuring a flexible yet secure collaboration environment. This system protects influencers’ rights while offering them the freedom to dictate the terms of their engagements.

The introduction of a revision system with watermarking adds an additional layer of security, preventing unauthorized use of an influencer’s work. Vendors are granted access only to watermarked versions of the content until they have completed payment, at which point the original, unmarked files are released.

Moreover, nubtle Promo opens up commission-based promotions to all users, not just creators. This means anyone who has enjoyed a service and wishes to refer others can easily generate a unique referral link after scanning the vendor’s nubtle promotional QR code. This link leads directly to the vendor’s booking page on nubtle, and any bookings made through this link will earn the referrer a commission. This feature democratizes the ability to earn through referrals, making it accessible to everyone, regardless of their status as a creator on the platform.
These updates underscore nubtle’s commitment to enhancing user experience, fostering authentic connections, and ensuring a secure and transparent platform for vendors, influencers, and consumers alike.

What’s New:

Enhanced Vendor Visibility: Complete vendor profiles are now accessible to customers before making a decision, providing a wealth of information to ensure the best match.
Influencer Collaboration Contracts: A comprehensive system facilitating detailed agreements, including content types, usage rights, and payment terms.
Expanded Industries and Features: Following our commitment to growth, nubtle continues to broaden its industry coverage and platform capabilities, addressing the dynamic needs of our users.

Experience the New nubtle:
They invite new and existing users to explore the upgraded nubtle platform and discover the myriad ways it can facilitate growth, connection, and discovery.

Argus Broker Affiliates Announce Sale of 2 Minnesota Self Storage

Minneapolis, MN, April 08, 2024 –Matt Haugen, Alex Ihrke, Nathan Gottlieb, and Tom Flannigan of Argus Self Storage Advisors are pleased to announce the sale of New Ulm Storage with two locations in New Ulm, Minnesota. The two facilities consist of 14,256 rentable square feet and 82 units of drive up self storage.

Haugen and his team represented the Seller and worked directly with the Buyer to complete the transaction. The Buyer is a local group looking to expand their storage portfolio in MN.

Matt, Alex, Nathan and Tom are the Minnesota, Iowa and North and South Dakota Broker Affiliates for the Argus Self Storage Advisors and specialize in Self Storage investment properties.

Based in Denver, Colorado, Argus Self Storage Advisors (Argus) was formed in 1994 to assist owners and investors of self-storage with their real estate needs. Through the years, Argus has assembled a network of real estate brokers experienced in self-storage and income property investments. Now the largest self-storage brokerage network in the United States, the Argus network has 36 Broker Affiliates covering nearly 40 markets. These brokers are able to meet the needs of self-storage investors and owners whether it is acting as a buyer’s agent or listing and marketing a property.