Category Archives: Business

AHIM Names Workhouse as Agency of Record

New York, NY, April 05, 2024 –– Advanced Home Improvement Media (AHIM), the parent company of TheHomeMag, a trailblazer in the home improvement industry, driving innovation, shaping trends, and providing invaluable resources to homeowners and businesses alike, has appointed Workhouse as its Agency of Record. Effective immediately, Workhouse will lead AHIM’s integrated promotional campaigns, public relations initiatives, wholistic marketing, celebrity seeding, and creative content development efforts.

A distinguished public relations and integrated creative agency with 25 years of experience, Workhouse boasts an impressive track record of success, representing industry titans, Fortune 500 companies, real estate developers, and luxury automotives. Known for its forward-thinking approach to public relations, social media, and brand promotion, Workhouse is poised to elevate AHIM’s aggressive growth, brand visibility, and industry recognition through innovative and strategic marketing initiatives.

“We are thrilled to embark on this collaborative journey with Workhouse. With their expertise, we are confident in our ability to showcase the unique value proposition of our print and digital brands, connect with our audience on a deeper level, and drive meaningful results for our advertisers. Together, we are poised to revolutionize the way homeowners and businesses engage in the home improvement journey.” -Tom Bohn, President and COO, Advanced Home Improvement Media

Interested media who wish to learn more, and interview AHIM executives are invited to contact WORKHOUSE, CEO Adam Nelson via email nelson@workhousepr.com or telephone +1 212. 645. 8006.

The HomeMag: A Journey of Innovation and Growth
The journey of Sean and Debbie Campbell from South Africa to Southwest Florida symbolizes the epitome of entrepreneurial spirit and determination. Their story began with a bold vision to revolutionize the print publication landscape, which materialized into what is now known as TheHomeMag. Debbie’s relentless door-to-door sales pitches and Sean’s meticulous logistical prowess laid the foundation for TheHomeMag’s inception in 2002. Their perseverance paid off when the inaugural issue reached the mailboxes of 100,000 homes in Lee and Collier counties, marking the dawn of a transformative era.

The subsequent years saw TheHomeMag’s rapid expansion, with Corporate and franchise locations sprouting across the nation. By 2010, it had firmly established its presence in 36 markets across 15 states, a testament to its growing influence. Over the next decade, this growth trajectory continued, culminating in a staggering reach of 66 markets with 120 mailing zones in 29 states.

In 2023, under the dynamic leadership of President & COO Tom Bohn, a seasoned executive with over 25 years of experience leading and transforming organizations across various industries, TheHomeMag embarked on a digital transformation journey. Embracing the evolving landscape, the brand seamlessly integrated digital innovations while staying rooted in its core values. The launch of Inbox Advantage and Marketplace by TheHomeMag ushered in a new era of accessibility and convenience for homeowners seeking home improvement solutions. Tom’s strategic foresight, coupled with the unwavering dedication of the entire team, propelled TheHomeMag beyond its traditional print roots. It has now evolved into Advanced Home Improvement Media (AHIM), a dynamic force shaping the industry landscape.

Expanding Reach and Impact
Marketplace by TheHomeMag is a cutting-edge platform designed to seamlessly connect homeowners with trusted home service professionals. With an emphasis on quality and convenience, homeowners can easily discover and engage with certified professionals, ensuring their home improvement needs are met with precision and expertise. The platform not only facilitates connections but also inspires homeowners with remarkable home transformations showcased by industry experts. By joining Marketplace by TheHomeMag, professionals become part of an exclusive network, gaining unparalleled visibility and recognition as trusted authorities in their field.

Complementing Marketplace by TheHomeMag is Home-y AI, a 24/7 home improvement assistant powered by artificial intelligence. Home-y resides on AskHomey.com, providing homeowners with personalized assistance and prompt responses to their queries. With Home-y’s conversational support and insightful recommendations, homeowners can navigate their home improvement journey with ease and confidence. Home-y’s AI goes beyond assistance; it creates beautiful images to inspire homeowners’ next projects. Whether envisioning a kitchen remodel or backyard makeover, Home-y can show homeowners the possibilities, making their experience on our platform both informative and visually inspiring.

This dynamic duo of Marketplace by TheHomeMag and Home-y AI represents AHIM’s commitment to innovation, trust, and exceptional customer service, ushering in a new era of accessibility and inspiration in the home improvement industry.

In 2023, Advanced Home Improvement Media reaffirmed its confidence in the brand’s potential and the power of outstanding performance by strategically acquiring top-performing franchise markets. These acquisitions reflect AHIM’s commitment to enhancing its footprint and delivering exceptional value to homeowners and businesses across the nation. Among the standout franchise markets newly under AHIM’s corporate umbrella are Minneapolis/St. Paul, Des Moines, Charlotte, Greenville, Cleveland, Dallas, Fort Worth, and Pittsburgh. These markets have consistently demonstrated remarkable growth and profitability, embodying the spirit of innovation and excellence that defines AHIM’s mission. By integrating these high-performing markets into its corporate structure, AHIM aims to further elevate its industry leadership and continue driving impactful results for its stakeholders.

Today, Advanced Home Improvement Media (AHIM) is a multimedia resource for home improvement businesses and homeowners, comprising over 250 team members, with multiple key products, serving markets across the United States. AHIM’s ecosystem includes TheHomeMag magazine, Homeowner Direct, Inbox Advantage, and Marketplace by TheHomeMag, with plans to launch ThePetMag, catering to pet owners, offering invaluable insights and resources to pet owners nationwide. As the AHIM journey continues to unfold, it serves as a testament to the power of perseverance, innovation, and unwavering dedication to excellence. With each milestone achieved and each new venture undertaken, AHIM reaffirms its position as a leader in the home improvement sector.

Kochi Metro Rail joins ONDC Network enhancing multimodal mobility experience

Kochi | 5th April 2024: Open Network for Digital Commerce (ONDC) is delighted to announce the addition of Kochi Metro Rail, one of the most reliable and sustainable public transport systems, to its expanding mobility domain. For some time, ONDC has been working with KMRL to facilitate the purchase of Kochi Metro tickets using various applications on the ONDC Network, ensuring a seamless and innovative approach to urban mobility. Following the successful integration of Chennai Metro, Kochi Metro Rail now becomes the second metro service to join the ONDC Network, a crucial step in revolutionizing urban transportation.

Starting from April 4th, 2024, commuters can conveniently purchase single journey and return journey tickets for the Kochi Metro through four buyer apps on the ONDC Network: Yatri, Paytm, Rapido, and redBus. Additionally, customers can also book tickets on the PhonePe app. In future, customers will be able to book tickets from Google Maps, Uber, and EaseMyTrip among others.

Furthermore, any new buyer app joining the ONDC Network will have immediate access to Kochi Metro’s ticket inventory, enhancing customer choice and convenience.

Chief guest Shri Sanjiv, Joint Secretary, and Dr. Bejoy John, Director, Department for Promotion of Industry & Internal Trade (DPIIT), graced the occasion along with other esteemed dignitaries to officially onboard Kochi Metro Rail on the ONDC Network.

Shri Sanjiv, Joint Secretary, Department for Promotion of Industry & Internal Trade (DPIIT), said, “Integration of Kochi Metro Rail with ONDC, is about crafting a future where digital inclusivity makes urban transport not just a journey, but an experience tailored for every citizen. It’s a step forward in our mission to digitize and streamline urban transit, making it more accessible and efficient for everyone.”

Dr. Bejoy John, Director, the Department for Promotion of Industry & Internal Trade (DPIIT), said, “This initiative accelerates our vision for a seamless digital ecosystem, directly benefiting commuters and setting a precedent for future urban transport strategies. It’s a prime example of how government-led digital initiatives can transform everyday services for the public, fostering a more inclusive and sustainable urban mobility ecosystem.”

T. Koshy, MD & CEO, ONDC, said, “The integration of Kochi Metro Rail onto the ONDC Network marks a significant milestone in our journey towards revolutionizing urban mobility. By enabling seamless access to multimodal transportation and ancillary services, we are empowering commuters with an unparalleled travel experience. As we move forward, it is exciting to witness newer entities joining the Open Network, ultimately creating an ecosystem wherein everything whether it’s metro tickets, auto booking, cab bookings, grocery shopping, etc – is available in one Open Network.”

Loknath Behera, Managing Director, Kochi Metro Rail Limited, said, “We are thrilled to join the Open Network to enhance the commuting experience of metro travelers. This integration aligns perfectly with our mission to provide seamless, sustainable transportation solutions to the people of Kochi. Now our ticketing services will be available through a diverse range of buyer apps on the ONDC Network, a significant step towards upgrading accessibility and convenience for our valued commuters. We look forward to working closely with ONDC to explore innovative possibilities, including multimodal journeys and ancillary services, to elevate the overall travel experience in our city.”

The inclusion of Kochi Metro Rail on the ONDC Network marks a significant stride towards creating a comprehensive digital multimodal transit system. With the city’s sustainable transportation modes, commuters can enjoy a seamless journey combining various modes of transport, such as First Mile (Auto), Middle Mile (Metro Rail), and Last Mile (Auto), all accessible through the Network.

ONDC Network fosters faster digitization, enabling metros to join as sellers and provide their ticket inventory to buyer apps. Buyer apps with consumer bases joining the ONDC Network, gain access to all metros on the Network with a single integration. This streamlined process not only benefits commuters but also paves the way for further innovation, such as the integration of ancillary services. Users can conveniently purchase food, groceries, and other necessities while on the move, timing their shopping to align with their journey.

Abhay Sharma, Chief Business Officer of Payments at Paytm, said, “We are excited to work with ONDC to introduce QR-based ticketing for Kochi Metro. This initiative underscores our dedication to delivering innovative and user-friendly solutions to millions of travelers. Our goal is to make the travel experience for Kochi Metro passengers smoother and more convenient. As pioneers of QR code payments in India, we view Kochi as a critical market, reflecting our commitment to improving travel convenience in major urban areas.”

Yuvraj Singh Shekhawat, Chief Business Officer – Merchant Business at PhonePe said, “We’re pleased to support the collaboration between ONDC and Kochi Metro, allowing commuters to book their QR tickets digitally. In the Switch section of the PhonePe app, commuters can conveniently book their tickets without the long wait times often associated with ticket booking. This use case marks a significant milestone in our efforts to establish a digital ticketing and payments ecosystem for the transit segment.”

Pavan Guntupalli, Co-founder of Rapido, said, “Rapido has always been at the forefront of innovation in transportation services, and we are thrilled to embark on a transformative journey in Kochi by introducing metro ticket bookings on our app. Our commitment to redefining the commuting experience aligns seamlessly with this exciting integration with the government-backed Open Network for Digital Commerce (ONDC). By leveraging the extensive reach and reliability of Rapido’s platform, we anticipate that at least 15% of metro tickets in Kochi will be seamlessly purchased through our app. Now, with the integration of metro ticket bookings, we are not just facilitating a transaction; we are enhancing the overall commuting experience for the people of Kochi.”

Prakash Sangam, CEO of redBus commented “We are pleased to support ONDC and Kochi Metro in shaping the future of mobility. ONDC’s dedication to revolutionizing the e-commerce network is aligned with our vision of a digitally empowered India. We are excited to be part of ONDC’s journey as it adds Kochi Metro to its network and sets new standards in consumer convenience and choice. Together, we are creating better first and last-mile travel experiences for Kochi’s citizens.”

Shan M S, Chief Growth Officer, Juspay, said, “Yatri’s vision is to make public transport as convenient as booking a cab. Since 2020, we’ve committed to this transformation of making every journey in Kochi part of the Open Network. We’re proud to be at the forefront of urban mobility in Kochi, integrating first and last-mile connectivity with Kochi Metro through ONDC. With over 10,000 Yatri drivers, customers can now seamlessly book autos, cabs, and metro tickets all in one place. This is a major step towards India’s vision of creating an efficient, sustainable, and community-centered urban mobility ecosystem.”

Mr. Rikant Pittie, Co-founder of EaseMyTrip, expressed, “The integration of EaseMyTrip onto the ONDC Network, alongside Kochi Metro, is a transformative step towards enhancing travel accessibility and convenience. By seamlessly connecting travelers to a diverse range of transportation options and ancillary services, we’re revolutionizing the travel landscape. Working with ONDC reflects our dedication to providing hassle-free travel solutions and improving accessibility for travelers nationwide. This initiative signifies a major advancement towards a unified digital ecosystem for travel, simplifying the journey and enhancing overall experiences. By aligning with ONDC’s mission to standardize and streamline the digital commerce ecosystem, we’re promoting interoperability, transparency, and fair competition, driving innovation and better services for all stakeholders. This reinforces our steadfast commitment to delivering seamless travel booking solutions.”

Unix Launches Two Made in India Smartwatches Breeze and Hydra Featuring BT Calling and Hindi Language Support

Mumbai, 5th April 2024: Unix, one of the fastest-growing mobile accessories and consumer electronics brands, introduces “Made in India” smartwatches – Breeze and Hydra, featuring BT Calling and Hindi language support, among other advanced features. Both smartwatches are offered in Silver, Black, and Rose Gold, with the Hydra model also offered in Black and the Hydra model accompanied by a complimentary metal strap. The smartwatches come with a 12-month warranty and are available for purchase at leading retail stores and e-commerce platforms – Flipkart, & the company Website.

The Unix Breeze and Hydra smartwatches, , respectively, boast a 1.8-inch and 2.1-inch IPS display, with screen resolutions of 240*286 and 320*285, blending style and utility for an unparalleled user experience. The intuitive full touchscreen interface ensures fluid interaction and easy navigation. Furthermore, with over 500+ watch faces to choose from, users can customize their experience to reflect their style and preferences effortlessly.

These smartwatches support Multiple sports modes and a comprehensive suite of health features, including real-time heart-rate monitoring, SpO2 tracking, blood pressure monitoring, and sleep analysis Their smart notification feature keeps users informed of calls, messages, and app alerts, ensuring seamless connectivity. Additional functionalities include voice assistance, weather forecasts, camera control, music playback control, stopwatch, alarm, phone, and watch locating features, ensuring versatility and convenience for users. The smartwatches are compatible with Unix Fitz App (iOS and Android) for comprehensive health tracking.

The smartwatches support Bluetooth calling, facilitated by built-in microphones and a quick dial pad for seamless call management. They also play music via Bluetooth through a built-in speaker. Additionally, the smartwatches feature IP67 dust and water resistance for added durability. With an impressive battery life of up to 5 to 6 days, the smartwatches offer uninterrupted usage, providing users with convenience and reliability.

Commenting on the launch, Mr. Imran Kagalwala stated, “We are excited about the launch of our Made in India smartwatches. These watches cater to the needs of GenZ, at a budgeted price point. They represent a seamless blend of style, functionality, and cultural inclusivity, reflecting our dedication to delivering cutting-edge technology with a touch of local culture.”

These smartwatches are proudly manufactured at Unix’s state-of-the-art 75,000 sq. ft. manufacturing facility in Umbergaon, Gujarat, in alignment with the Government of India’s ‘Make in India’ initiative.

Lola Snacks Introduces Revolutionary Gut Health Product

New York, NY, April 05, 2024 –Today, Lola Snacks announced the launch of their Regulation Crowdfunding raise. With a commitment to innovation and wellness, Lola Snacks is redefining the way we think about health foods and snacks.

As the demand for gut health solutions continues to surge, Lola Snacks emerges as a beacon of hope for those seeking effective and natural remedies. Developed after extensive research and collaboration with leading experts from KerryGroup, Lola Snacks’ latest offering stands out as the most advanced gut health product on the market.

“We are thrilled to unveil our latest innovation on WeFunder,” said Mary Molina, Founder and CEO of Lola Snacks. “Our mission has always been to empower individuals to prioritize their health and well-being, and our gut health product is a testament to that commitment. We are proud to announce that we have already raised $100K in funding, and through WeFunder, we aim to further expand our reach and bring our revolutionary product to even more consumers.”

Backed by science and crafted with care, Lola Snacks’ gut health product boasts a proprietary blend of natural ingredients known for their digestive benefits. From promoting gut flora balance to enhancing nutrient absorption, this product offers comprehensive support for optimal digestive function.

In addition Lola Snacks delivers value in the bar category 2-fold, unlike any other bar on the market: as a better alternative to protein bars that are harsh the stomach and as a complement to protein bars because Lola Snacks nourishes the gut and helps maximize protein. The unrivaled effectiveness and commitment to transparency and sustainability sets it apart in the health food landscape. Through WeFunder, the company invites investors who share its vision of promoting wellness and environmental stewardship to join its mission.

“We believe that investing in Lola Snacks is not just an investment in a product, but an investment in a healthier future for individuals and the planet,” added Mary Molina “Together, we can redefine the standard for gut health and empower millions to live their best lives.”

Gwalior Airport accomplished construction excellence with eco-friendly Zinc Integration

The newly inaugurated Rajmata Vijayaraje Scindia Airport in Gwalior stands as a testament to visionary design and meticulous planning. Under the esteemed leadership of Prof. Charanjit S. Shah and Ar. Gurpreet S. Shah, from Creative Group LLP, this remarkable project, completed in a mere 16-month period. It stands as a testament to the exceptional collaboration and determination of all parties involved.

Gwalior Airport redefines excellence through its breathtaking architectural elements, featuring a sleek and modern terminal building alongside eco-friendly design features. Sustainable practices like solar panels, eco-friendly properties of Zinc, and rainwater harvesting systems reduce the carbon footprint, setting a new standard for environmentally conscious architecture. Zinc’s high reflectivity minimizes heat absorption, reducing the need for extensive cooling systems and lowering energy consumption. Additionally, the lightweight nature of zinc panels simplifies installation and reduces structural loads, further enhancing the airport’s sustainability profile.

Dr. Rahul Sharma, Director (India) of the International Zinc Association, emphasized the crucial role of infrastructure in driving a country’s growth and development. India is seeing massive infrastructure expansion because of the government’s efforts and notable projects. As per CECRI, India loses around 3 to 4% of GDP annually on account of corrosion. Driven by the imperative of ensuring the longevity and protection of a nation’s vital infrastructure, the International Zinc Association advocates for the adoption of durable and proven corrosion protection methods, such as structural galvanization in all their construction.”

“The success of the Gwalior Airport project stands as a testament to the power of collaboration and innovation. Our commitment to pushing the boundaries of creativity and sustainability led to the incorporation of zinc, a versatile metal with a rich history dating back to ancient civilizations, into the airport’s architectural elements. Regular brainstorming sessions and design workshops facilitated open communication and idea-sharing, allowing the team to overcome challenges and explore new possibilities.” Says Ar. Gurpreet S. Shah, Creative Group LLP

Beyond its aesthetic appeal, zinc plays a pivotal role in advancing sustainable construction practices at Gwalior Airport. Its durability, corrosion resistance, and recyclability align with the airport’s commitment to environmental stewardship and energy efficiency. The roofing of the airport, crafted using zinc panels, epitomizes the perfect blend of aesthetic appeal and practicality. These panels not only provide weatherproofing and corrosion resistance but also contribute to the airport’s energy efficiency. As travelers embark on journeys through Gwalior Airport, they are greeted not only by world-class facilities and impeccable design but also by a commitment to sustainability and innovation.

Aon Completes Acquisition of Global Insurance Brokers in India

MUMBAI, INDIA – Media OutReach Newswire – 5th April 2024 – Aon plc (NYSE: AON), a leading global professional services firm, today announced that it has completed the transaction to acquire Global Insurance Brokers (GIB). The transaction significantly expands Aon’s existing capabilities in India to help clients navigate volatility and make better decisions.

GIB is now wholly owned by Aon and will formally integrate with Aon India Insurance Brokers (AIIB) following the finalization of the National Company Law Tribunal merger process which is expected later this year. In the interim, GIB will operate independently as an Aon company. Rishi Mehra, head of Aon for India, will join the GIB board as its chairman subject to customary approvals. Jon Pipe, CEO and principal officer of AIIB and GIB’s existing executive leadership team, will work closely with Mehra to help clients make better decisions to protect and grow their businesses.

“This is an exciting milestone in Aon’s journey in India and reflects our commitment to the Indian market,” said Mehra. “The exceptional talent and breadth of capabilities across our two firms will create opportunities for our colleagues and expand our ability to better serve the growing needs of our clients.”

The acquisition strengthens Aon’s existing broking and advisory capabilities across the commercial risk, health and reinsurance markets, which combined with Aon’s talent consulting business, creates an integrated team of over 1,100 colleagues across Aon in India working together to accelerate our Aon United strategy. Following the finalisation of the merger process, GIB will transition to Aon’s brand.

“India presents significant opportunities for growth and innovation,” said Pipe. “GIB and Aon share common values and a firm commitment to client excellence. We are excited to come together to help clients face today’s rapidly changing and increasingly complex and interconnected challenges.”

Prabodh Thakker, outgoing chairman of GIB, said: “The objective of GIB has always been to bring world-class business practices to India and to create value for its clients and colleagues. The Indian insurance market has evolved significantly during my time as GIB’s leader and Aon’s ability to deliver capabilities in Risk Capital and Human Capital makes them well-placed to take the business forward. GIB clients will benefit from Aon’s global resources and advanced capabilities while GIB colleagues will have exciting new opportunities to deliver client value in a dynamic market.”

DrivingNaari – a purpose driven initiative by inDrive

inDrive, a global mobility and urban services platform after pioneering an empowering initiative this International Women’s Day with the launch of their Driving Naari campaign, launched the video to create awareness around the same.

At its core, the DrivingNaari campaign is more than just a campaign; it’s a movement challenging entrenched gender stereotypes within the ride-hailing industry. This purpose-driven project by inDrive has been launched with a mission to challenge injustice and encourage women to become professional drivers and give them access to remunerative ‘livelihoods with dignity’

In its 3-minute brand film, inDrive shows the challenges faced by women in their daily lives and how this initiative by inDrive will help them by providing them equal opportunities in the field of driving as a career. The heartbeat of the campaign lies in providing a platform for women from all walks of life from all over India to register for the Drive DrivingNaari program and take up commercial driving as a career option to become independent drivers and find their dream job on the road.

“Driving Naari is about empowering women to push boundaries and discover their true potential behind the wheel. It’s about driving change. By empowering women to take up driving as a career, inDrive is not only reshaping the ride-hailing landscape but also paving the way for the future where gender equality reigns supreme on the road” said Avik Karmakar, GTM Manager, South Asia, drive

Resource Royalty Announce the Closing of Their 22nd Offering

Dallas, TX, April 05, 2024 — Resource Royalty XXI, LLC is a direct-title offering comprised of twelve non-contiguous oil and gas producing properties in the Anadarko Basin of Oklahoma. The properties generate immediate cash flow from the sale of hydrocarbons from existing oil and gas wells.

The offering currently has 28 producing wells in pay, 4 drilled and completed wells, 12 uncompleted wells, 2 wells being drilled and 3 new well permits.

Resource Royalty Property Management, LLC, a wholly owned subsidiary of Resource Royalty, LLC, serves as the property management company for Resource Royalty XXI investors. Investors receive quarterly distributions from Resource Royalty, LLC. The first distribution to investors of Resource Royalty XXI will be made in April of this year.

Brian Sone, Vice President of Capital Markets, said, “Our investment strategy for Resource Royalty XXI, LLC is to deliver current income and growth to investors. We’ve found that based on current economic trends in other asset classes, many advisors are looking for current income and diversification through mineral rights.”

Resource Royalty, LLC closed three offerings in 2023 for a total of $30,000,0000 in funds raised. Brian Sone said, “We are on track to raise $40,000,0000 this year and have developed a number of new relationships over the past 6 months with broker-dealers and advisors.”

The next offering, Resource Royalty XXII, LLC, will be made available to qualified investors in April 2024.

30 Leading Companies to Watch

Chicago, IL, April 05, 2024 –Evolution Analytics is honored to have been selected by CIO Bulletin for their prestigious 2024 list of “30 Leading Companies to Watch.” This recognition underscores their position as a leading innovator in data analytics, data science, and AI.

John Harmann, a Principal at Evolution Analytics, expressed his enthusiasm: “Being recognized by CIO Bulletin is a testament to our team’s dedication to driving forward-thinking solutions in data analytics. Our mission is to empower businesses with insightful, data-driven strategies, and this accolade reaffirms our commitment to innovation and excellence in the industry.”

Evolution Analytics provides a comprehensive range of data, AI, and analytics solutions for its clients in financial services, healthcare, life sciences, higher education, manufacturing, and private equity sectors. It helps these organizations navigate the complexities of data and leverage it for informed decision-making and strategic advantage. The company’s unique EAAdvantage™ Analytics Framework has been pivotal in its growth, offering systematic and strategic approaches to data analytics.

“As we continue to evolve and adapt to emerging technologies and market needs, we are poised to further our impact across various industries, cementing our place as a key player in the field of data, AI, and analytics consulting,” Harmann concluded.

Banish Brain Fatigue with the New EPOS IMPACT 800 Series – A Pioneering Headset Proven to Improve Efficiency

New Delhi, 5th April 2024 EPOS, the premium global audio brand, today announces the IMPACT 800, the ultimate companion for modern, desk-working professionals. The IMPACT 800 series is the latest addition to EPOS’ enterprise audio portfolio, which caters to every office environment. This on-ear, USB, wired headset is designed to improve focus and boost productivity in the open spaces that are now commonplace in the office and when working from home.

From chattering colleagues to barking dogs and noisy devices, open offices and home working spaces can be full of sound clutter. While it often goes unnoticed, brains can undergo significant strain when struggling to process digital audio in noisy environments, leading to fatigue, lost productivity, and a loss of concentration. This is why EPOS developed the IMPACT 800 to support the brain’s natural way of processing sound.

Leveraging EPOS BrainAdapt™, a group of pioneering technologies, the IMPACT 800 addresses the challenges of taking calls in a busy environment. Minimizing the effort spent on listening and understanding, the product mitigates brain fatigue by reducing disruptive sounds. It enables wearers to unlock new levels of productivity, increasing efficiency by 40%1.

Other key features include:

• Enhance focus: The IMPACT 800 is built on EPOS BrainAdapt™, a group of pioneering technologies that work together with hybrid adaptive Active Noise Cancellation (ANC) and industry-leading voice pickup powered by EPOS AI™ to improve cognitive performance. The device cuts down noise and helps the brain focus – even in busy open office environments.
• Designed for comfort and ease of use: The IMPACT 800 has a lightweight design, soft breathable cushions, and headband padding that allow for all-day wearing comfort. Additionally, smart features and plug-and-play connectivity via USB-C cable make using the headset intuitive and hassle-free.
• Crystal clear sound: Based on more than 8,000 parameters in three beamforming microphones – sophisticated algorithms powered by 2nd Generation EPOS AI™ update noise-canceling filters every 4th millisecond to ensure a clear and natural sound is transmitted.
• Impeccable sound quality: Super wideband audio and stereo deliver a clear natural sound while industry-leading voice pickup ensures wearers’ voices aren’t lost, even in noisy open offices. The headset also uses ActiveGard™ technology to prevent loud spikes and support noise-at-work compliance.
• Packed full of smart features: Users can initiate, end, and mute calls simply by moving the boom arm or taking the headset on/off. Plus, with a 360-degree busylight, surrounding people can know when you’re on a call and not to be disturbed.

“The office environment has evolved to the point that a silent workspace is no longer an option for the majority of employees. Whether based in the office or at home, we can expect distraction from background noise – from colleagues or children conversing to the sounds of printers, servers, or even the dishwasher. This is why EPOS’ innovation is focused on supporting the way human processes sound, to make it easier for workers to concentrate even in busy environments. Plus, as a wired device, the IMPACT 800 series makes the perfect plug-in and go partner for those who don’t want to worry about battery life during call-intensive days,” says Johnny Andersen, VP of Product & Portfolio Management at EPOS.