Category Archives: Business

LS Digital onboards Kaizzen as their PR and Communications Partner

India, 2nd April 2024: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded its PR and communications mandate to Kaizzen, a leading integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s presence in key markets and support the company’s ambitious growth plans.

LS Digital is committed to revolutionizing the digital landscape by placing digital marketing transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor, a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative company. With a vision to drive innovation and redefine digital marketing standards to grow the industry, LS Digital follows its guiding mantra #ChallengeTheNow to build the industry’s best solutions today that will reshape the future of global business.

Speaking on the partnership, Anshuman Misra, SVP of Strategic Partnerships, Marketing & PR “LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses. As India takes center stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspiring change, and shaping the future by transforming businesses digitally”.

Nikhil Pavithran, Group President of Kaizzen, stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”

Hindware Launches Aqua Pro: Revolutionary Water Saving Solutions, Up to Savings for Taps

Bengaluru,2nd April 2024 In response to India’s urgent water scarcity challenges, Hindware, the country’s leading bathware brand, has launched ‘Aqua Pro Water Saving Solutions.’ The range introduces three advanced nozzles aimed at transforming water usage habits: the Dual Mode nozzle, providing water savings of up to 98%; the Dome Mode nozzle, allowing users to conserve up to 96% of water; and the Spray Mode nozzle, designed to decrease water usage by up to 85%.

Hindware has partnered with the Swedish innovation company, Altered, to bring these revolutionary nozzles to market under ‘Aqua Pro Water Saving Solutions’. Through this strategic partnership, Hindware gains access to Altered’s patented technology and has started manufacturing of these groundbreaking water-saving nozzles at its plant. This move aims to make these innovative solutions more affordable and accessible to a wider audience.

With an affordable introductory these nozzles will help in democratizing water conservation across all segments of society. This launch underscores Hindware’s dedication to sustainable water management, with Aqua Pro solutions serving as the initial stride toward a more water-efficient future.

According to a UN report, India is expected to face severe water scarcity by 2050. Despite representing 18% of the world’s population, India has access to only 4% of global water resources, making it the world’s most water-stressed country, as highlighted in a World Bank report.

Hindware, with its diverse portfolio that includes 5-star rated products, stands as a champion of water and energy conservation. The company is aligned with Government initiatives such as the Jal Shakti Abhiyan, demonstrating its commitment to sustainability. Through focused research and development efforts, certified by IAPMO, Hindware continues to create efficient solutions that further reinforce its dedication to sustainability.

Commenting on the launch, Mr. Sudhanshu Pokhriyal, CEO of Bath & Tiles Business, Hindware Limited said, “With the introduction of these affordably priced nozzles under Aqua Pro Water Saving Solutions, our aim is to enable millions across the country to access water-saving products and make a substantial contribution to sustainable water conservation efforts in India.”

Commenting on the partnership with Altered, Mr. Pokhriyal added, “Our partnership with Altered marks a significant milestone in Hindware’s commitment to tackling India’s pressing water crisis. This partnership underscores our dedication to offering top-tier products in the nation, and we are excited to embark on this journey together.”

Johan Nihlén, CEO, of Altered said, “We are excited to join forces with Hindware, the first bathware company globally to collaborate with Altered. In the face of water scarcity, our partnership aims to empower individuals and communities to actively contribute to the preservation of our precious water resources.”

Novotel Hyderabad Airport hosts Shaam-e-Sufiyana

Novotel Hyderabad Airport located at GMR Aerocity, Hyderabad is organising Shaam-e-Sufiyana an enchanting evening of Sufi melodies. With Ramadan festivities underway, this event serves as a perfect tribute to the vibrant tapestry of Hyderabad’s culture & heritage.

Prepare to be mesmerized as Amjad Asad Warsi Brothers, who carry forward a lineage that has its roots in the Qawwal Bachche of Delhi Gharana. Raised in Hyderabad, the Warsi Brothers were mentored by their father, Baba Zaheer Ahmed Khan Warsi, and grandfather, Padmashri Aziz Ahmed Khan Warsi. They are sure to mesmerize you with their soulful and captivating renditions of timeless Sufi songs, weaving together tales of love, spirituality, and transcendence. Let their harmonious melodies transport you to a realm of inner peace and serenity.

As the music fills the air, tantalize your taste buds with a thirst-quenching welcome drink, some delectable starter pass-around along with a lavish sumptuous dinner buffet that includes Asian, Continental, and Indian cuisines along with desserts.

Where: Hyderabad Ballroom, Novotel Hyderabad Airport, Hyderabad

When: 05th April 2024 (Friday)

Time: 08:00 pm onwards

Film maker Sumit Mishra’s art exhibition Mannequin at India Habitat Centre from 9th April

New Delhi. Mumbai-based filmmaker and production designer Sumit Mishra’s art exhibition ‘ Mannequin’ will be held in the capital. Sumit Mishra’s art will be showcased at the Visual Art Gallery situated at the Indian Habitat Centre from the 9th to the 15th of April. Speaking about this exhibition Sumit Mishra said, “With these different mannequins I am sharing my thoughts, views, and angles with all of you. My mannequins are capable of establishing communication with people. As a matter of fact, mannequins showcased in the market or art classes have always spoken with me via nonverbal communication. So next time when you visit any market, probably you will get emotional with these mannequins.” Art enthusiasts will especially find this exhibition interesting as they can witness various artistic expressions via these mannequins. Artist Sumit Mishra has appealed to all the art lovers living in Delhi and NCR to visit this exhibition. A product of BHU Sumit Mishra has been working in Mumbai’s entertainment industry for two decades and has done production designing for many films as well as TV serials. His short film “Amrita” has received more than 20 national and international awards.

World Backup Day 2024: Navigating the Future of Cyber security with Cloud Solutions

2nd April 2024 marked the celebration of World Backup Day, a timely reminder of the importance of securing critical data in today’s digital landscape. In a world where “data is the new oil’ as businesses rely heavily on information and data to drive operations, safeguarding them from the growing threat of cyberattacks has become a priority. According to Statista, over 353 million individuals in the United States were affected in 2023 by data compromises, including data breaches, leakage, and exposure.

Global data breaches have taken place at big companies like Facebook and even in large hospitals around the world and how this has impacted these organisations cannot be ignored. Financial losses due to lost data out of breaches, including regulatory fines, legal fees, and compensation can be staggering. Indirect costs like reputational damage often lead not only to lost business and diminished stock values but for select smaller businesses, it could mean closure; it has been reported that almost 70% of small businesses close within a year of a large data loss. Besides enduring operational disruptions, which could be life-threatening, especially in the case of healthcare and government services, there is also the loss of public and industry trust, as public confidence in the organization is severely affected when personal data is compromised.

In this context, the cloud emerges as a solid solution for business backup. Cloud-based backups offer enhanced scalability, autonomy, and security for companies. When configured correctly, the cloud stands as a strategic ally for performing backups, offering a secure and flexible environment that adapts to the changing needs of businesses.

Major benefits of utilizing cloud-based backups include:

Unlimited Scalability: The cloud offers unprecedented flexibility, adapting to the changing needs of each company. With this technology, it is possible to increase or decrease storage capacity as required without the need for additional investments.

Autonomy and Efficiency: Cloud backup operates automatically, freeing the team from tedious and manual tasks. By setting the frequency of backups, you can enjoy the peace of mind of having your data always protected.

Access from Anywhere: The cloud environment allows access to files from any device and at any time, thus eliminating physical restrictions and enabling remote work without compromising productivity. Moreover, implementing remote backup means the advantage of having a different location for the data you want to preserve.

Cutting-edge Security: The cloud provides a fortified environment for data. Advanced encryption, robust security protocols, and private servers ensure the integrity of your information, unlike physical storage devices that can suffer damage, either due to misuse or system failure, potentially leading to data loss. This does not happen in the cloud.

Limitless Collaboration: Sharing and editing files in real-time with different teams is possible through the cloud environment. The cloud facilitates collaborative work and smooth communication.

“The cloud has revolutionized the way companies manage their data,” says Sundar Balasubramanian, Managing Director at Check Point Software Technologies, India & SAARC. “By performing a backup in the cloud, the company’s data and applications are protected by a cloud server, stored in a remote location. Thus, companies can have the capacity to save and preserve at the same time the data of their own corporation and of their clients from anywhere, avoiding the loss of these in case of any technological failure or cyberattack,” he added.

Without a doubt, cloud backup offers comprehensive protection against cyberattacks and technological failures, allowing companies to focus on what really matters: their growth. The peace of mind of knowing that the data is safe allows companies to make decisions more quickly and confidently, without fear of losing valuable information that could affect their success.

As we mark another World Backup Day, it’s important to view this as a call to action to secure our digital assets against the ever-evolving cyber threats and to put in place stringent and preventative security measures to better protect our data, as prevention is always better than cure. With the cloud, businesses unlock a new realm of possibilities—where data loss and cyber vulnerabilities become tales of the past, and where growth, innovation, and security triumph. Data protection is not just a hurdle anymore; it is a fundamental aspect of our digital well-being.

ICICI Bank opens a new branch in Bathinda

Bathinda: ICICI Bank has set up a branch in Bathinda, the eighth of the Bank in the city. Housed at Model Town, the branch is equipped with an ATM-cum-Cash Recycler Machine (CRM) to offer cash deposit and withdrawal services to customers.

Mr. Jagroop Singh Gill, Member Legislative Assembly, Bathinda, inaugurated the branch in the city.

The branch offers a comprehensive range of accounts, including savings and current accounts, trade and forex services, fixed and recurring deposits, loans- business loans, home loans, personal loans, auto loans, and gold loans along with remittance and card services to the resident as well as non-resident Indians. The branch also offers agribusiness services as well as services to NRI customers. It further provides locker facilities at its premises. It operates from 9:30 A.M to 3:00 P.M on Monday to Friday and on the first, third, and fifth Saturdays of the month.

Further, the branch offers a Tab Banking facility that provides nearly 100 services at the customer’s place by an employee through a tablet device. The services include the opening of accounts, Fixed Deposit (FD), raising checkbook requests, generation of e-statements, and change of address, among others.

ICICI Bank has a network of about 310 branches and 565 ATMs and cash recycling machines (CRMs) in Punjab.

ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking, and mobile banking.

Bisleri Rides the Cricketing Fever With Hydration Partnerships With Five Iconic Teams

Chennai: Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on the importance of staying hydrated and healthy, a cause that strongly connects with today’s youth.

Expressing enthusiasm for the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International said, “We have built a robust sports marketing program over the last few years, and we are thrilled to enter the cricketing season with five of the most iconic cricket franchises. We will be rolling out an exciting and power-packed integrated marketing campaign under the Bisleri #DrinkItUp umbrella which will feature individual limited-edition packs with player imagery from our partner teams. We will also be providing a superlative experience to our consumers with in-stadium branding, product experience, and immersive experiential encounters.”

Expanding on campaign specifics, Tushar elaborated, “Furthermore, we’re set to introduce compelling digital content highlighting partner teams and influencers, coupled with enticing consumer contests. Our Bisleri trucks will journey across the country, displaying campaign creatives. To further ignite interest, we’ll supply POSM material to our retail partners and join forces with Star Sports for a groundbreaking media collaboration, amplifying our latest TV communication campaign.”

Bisleri has been at the forefront of influencing consumers on the importance of hydration for decades. It continues to strengthen its hydration narrative by associating with top-class teams as hydration partners for the season. Bisleri has also recently partnered with a series of marathons and sporting events in the country and will continue its concentrated efforts toward building youth connections by driving the hydration narrative across multiple platforms.

Former President Kovind to Honor TIOL Award Winners Bhagwati, Kelkar, & Singh in Economics and Policy

New Delhi, 2nd April 2024: India’s pioneering platform for deliberations on a wide range of economic, public finance, and hardcore taxation issues – ‘TIOL’ will be organizing a special award ceremony on 6th April 2024, wherein the former President of India Shri Ram Nath Kovind will honor eminent Indian-American economist and a Professor of Economics & Law at Columbia University Prof. Jagdish N. Bhagwati with prestigious ‘TIOL Kautilya Global Award 2023’, and the duo of prominent policymakers Dr. Vijay Kelkar, Chairman, 13th Finance Commission of India and Shri N. K. Singh, Chairman, 15th Finance Commission of India with ‘TIOL Fiscal Heritage Award 2023’ for their profound & unparallel contribution to the field of economics & their impact on policy-making. This one-day event will be held at Hotel Taj Mansingh in New Delhi.

On the occasion, ‘Padma Bhushan’ Prof. (Dr.) Arvind Panagariya, Chairman of the 16th Finance Commission of India, and Professor of Economics & Jagdish Bhagwati Professor of Indian Political Economy at Columbia University will deliver the special address.

The eminent personalities slated to address the event include Mr. Larry H. Summers, former US Treasury Secretary, Prof. Lord Nicolas Stern of London School of Economics, Dr. C. Rangarajan, former Governor of RBI, Dr. P. Thiaga Rajan, Minister of IT & Digital Services, Tamil Nadu, Prof. Klaus Schwab, Chairman, World Economic Forum and Justice Shiva Kirti Singh, former Judge of Supreme Court of India and also the Chairman of the Jury for TIOL Awards.

Talking about the special event, Mr. Shailendra Kumar, Chairman of TIOL Knowledge Foundation, said, “It is indeed our privilege to organize this special award ceremony. Prof. Jagdish Bhagwati, Dr. Vijay Kelkar, and Shri N. K. Singh are giant personalities in the field of economics and their impact on policy making is so overwhelming that we, at TIOL Foundation, are indeed proud and honoured to present a token of appreciation for their humongous services to the Indian and global economies. We are also eagerly waiting to hear their pearls of wisdom during the awards ceremony.”

Former President Kovind to Honor TIOL Award Winners Bhagwati, Kelkar, & Singh in Economics and Policy

New Delhi, 2nd April 2024: India’s pioneering platform for deliberations on a wide range of economic, public finance, and hardcore taxation issues – ‘TIOL’ will be organizing a special award ceremony on 6th April 2024, wherein the former President of India Shri Ram Nath Kovind will honor eminent Indian-American economist and a Professor of Economics & Law at Columbia University Prof. Jagdish N. Bhagwati with prestigious ‘TIOL Kautilya Global Award 2023’, and the duo of prominent policymakers Dr. Vijay Kelkar, Chairman, 13th Finance Commission of India and Shri N. K. Singh, Chairman, 15th Finance Commission of India with ‘TIOL Fiscal Heritage Award 2023’ for their profound & unparallel contribution to the field of economics & their impact on policy-making. This one-day event will be held at Hotel Taj Mansingh in New Delhi.

On the occasion, ‘Padma Bhushan’ Prof. (Dr.) Arvind Panagariya, Chairman of the 16th Finance Commission of India, and Professor of Economics & Jagdish Bhagwati Professor of Indian Political Economy at Columbia University will deliver the special address.

The eminent personalities slated to address the event include Mr. Larry H. Summers, former US Treasury Secretary, Prof. Lord Nicolas Stern of London School of Economics, Dr. C. Rangarajan, former Governor of RBI, Dr. P. Thiaga Rajan, Minister of IT & Digital Services, Tamil Nadu, Prof. Klaus Schwab, Chairman, World Economic Forum and Justice Shiva Kirti Singh, former Judge of Supreme Court of India and also the Chairman of the Jury for TIOL Awards.

Talking about the special event, Mr. Shailendra Kumar, Chairman of TIOL Knowledge Foundation, said, “It is indeed our privilege to organize this special award ceremony. Prof. Jagdish Bhagwati, Dr. Vijay Kelkar, and Shri N. K. Singh are giant personalities in the field of economics and their impact on policy making is so overwhelming that we, at TIOL Foundation, are indeed proud and honoured to present a token of appreciation for their humongous services to the Indian and global economies. We are also eagerly waiting to hear their pearls of wisdom during the awards ceremony.”

Simpl’s D2C Unlocked: Shark Tank Winner & Top Founders to Converge on April 4th

Rajasthan,2nd April 2024: Simpl – India’s foremost Checkout Network, today announced its D2C Unlocked, a community-based start-up founders meet scheduled for April 04th in Jaipur. Titled Khamma Ghani, the event will witness a panel discussion followed by a networking event where startups can engage with the Shark Tank winner and other panelists and gain rich insights about their entrepreneurial journey.

In its Chapter 22, D2C Unlocked in Jaipur will offer attendees a unique opportunity to actively engage and interact with industry peers and experts. They will also get to participate in dynamic discussions and gain insights from those who have successfully built and expanded D2C brands. Distinguished founders from Jaipur, including Nitin Jain, Founder of Indigifts, will share his experiences from the popular business reality show Shark Tank and discuss how startups can aspire to participate in such events to boost their brands. Nitin secured a 50 lakhs investment from Sugar Cosmetics CEO Vineeta Singh, Boat founder Aman Gupta, and OYO founder Ritesh Agarwal.

Joining them will be Mahesh Tekwani, Founder of SAADA, Mayank Mohan, General Manager at Affinity, and Tarun Kumar, Founder Noastrix. The panel will delve into topics such as innovative marketing strategies, overcoming challenges in product development, and the evolving trends shaping the D2C sector.

Commenting on the development, Nitya Sharma, Founder & Chief Executive Officer, Simpl, said, “The startup landscape in Rajasthan is among the fastest-growing in the country, bolstered by initiatives like iSmart, which provides single-window clearance and facilitates investment from the industry. These efforts are nurturing a thriving homegrown startup ecosystem in the state. As an organisation dedicated to empowering the merchant landscape in India, we recognise the importance of startups networking with fellow founders to glean insights and accelerate their growth journey. We are delighted to host our popular event, D2C Unlocked, for the second time in Jaipur. The enthusiasm for the event is palpable, and we eagerly anticipate connecting with as many founders from the state as possible to expand our community.

Rajasthan is one of the emerging hubs of the startup ecosystems in the country and has assisted more than 4435 startups and supported more than 2088 women-led startups across the state with financial support of more than 307 Million.