Category Archives: Business

XMoney Starts Self-Service P2P Wallet Balance Swapping Service

Hong Kong, Hong Kong S.A.R., April 01, 2024 –Struggling to manage multiple e-wallets abroad? XMoney, a FinTech company under Meta Dollar (Hongkong) Limited, today announced the launch of the self-service P2P wallet balance swapping service. This innovative platform empowers expats to overcome payment barriers and enjoy seamless mobile payment experiences.

Breaking E-Wallet Barriers for Seamless Payment

XMoney tackles the challenges expats face when using mobile wallets. Their ingenious solution introduces X Dollars, a bridge currency that facilitates effortless exchange between different e-wallets. With X Dollars, expats can convert their existing wallet balances into this intermediary currency, which can then be exchanged for their desired e-wallet balance.

Enhanced Efficiency and Convenience

The self-service P2P wallet balance swapping service leverages a multi-party P2P swapping model, offering greater efficiency and convenience compared to the traditional two-party model. This advantage stems from XMoney’s approach of splitting P2P transactions into two simpler transactions:

1, Selling your currency for X Dollars.
2, Exchanging X Dollars for your desired currency.

By eliminating the stringent matching requirements inherent in the two-party model, this approach significantly reduces transaction matching complexity, leading to a smoother and more efficient experience for users.

Low Transaction Fees:
XMoney’s multi-party P2P model eliminates the need for costly cross-system and cross-border fees, empowering users to set their own prices and potentially enjoy free transactions. Furthermore, users can earn rewards by assisting others in swapping their wallet balances.

Security at the Forefront
XMoney prioritizes security and reliability. The service utilizes advanced technologies and a secure escrow mechanism to safeguard user funds.

Promoting Mobile Payment Interoperability
XMoney’s multi-party P2P wallet balance swapping model goes beyond addressing expat payment woes. It injects new life into the global mobile payment industry’s interoperability. With its unique set of advantages, XMoney opens doors to a future of boundless possibilities.

Looking Ahead
XMoney remains dedicated to driving innovation and progress in the mobile payment landscape. The company plans to expand its service offerings and partnerships to deliver even greater value and convenience to expats around the world.

Ludhiana’s Grandest Holi Celebration Concludes with Unforgettable Memories

Ludhiana: Omaxe Group, a renowned name in the real estate sector, recently organized a vibrant and lively Holi celebration, Sunburn Reload Holi, at Omaxe Royal Residency on Pakhwal Road, Ludhiana. The event brought together residents and guests for an immersive experience of colors and music, marking it as Ludhiana’s grandest Holi bash. There were over 5000 attendees present on the day of the event.

The Sunburn Reload Holi at Omaxe Royal Residency transformed the premises into the most happening destination for music, dance, and celebration. Anticipation filled the air as residents and attendees awaited the electrifying beats and immersive musical journey promised by the event.

Jatin Goel, Executive Director of Omaxe Group expressed his happiness on the occasion and said, “On behalf of Omaxe Group, I would like to wish everyone a colorful Holi. We were thrilled to host the Sunburn Reload Holi at Omaxe Royal Residency. We aimed to create an unforgettable experience for our residents and guests, and we are delighted with the overwhelming response and the memories we have created together.”

The celebration enveloped the atmosphere in the vibrant hues of Holi, ensuring that everyone present could indulge in an extravaganza while immersing themselves in the electrifying atmosphere. Attendees were treated to a spectacular showcase of music, dance, and joyful camaraderie, making it a memorable affair for all.

The event witnessed a diverse range of attendees, including residents of Omaxe Royal Residency, residents of Ludhiana, and guests from neighboring areas. The Sunburn Reload Holi at Omaxe Royal Residency truly exemplified the spirit of Holi, bringing people together in a celebration of love, joy, and togetherness.

The Sunburn-Reload Holi transformed the Omaxe Royal Residency into the most happening destination for music, dance, and celebration. Residents anticipated electrifying beats and an immersive musical and colorful journey. The celebration filled the atmosphere in the vibrant hues of Holi, ensuring residents could indulge in an extravaganza while enjoying the electrifying atmosphere.

The three-day music and dance extravaganza, Ramayana Kalpavrksam begins

Hyderabad, 30th March 2024: The 3-day music and dance extravaganza, the signature festival, ‘Ramayana Kalpavrksam’, began today at the CCRT Campus, Hyderabad. Chief Guest Sri Sri Sri Tridandi Srimannarayana Ramanuja Chinna Jeeyar Swamiji, inaugurated the festival. Celebrated Classical dancer, scholar, speaker and writer, Ananda Shankar Jayant, IIRTS (Retd.), Padmashrii and SNA Awardee; in association with the Ministry of Culture, Government of India, Shankarananda Kalakshetra Natyarambha and Brhat; is hosting the signature festival.

The festival presents a visual treat with a stellar lineup of events that include a galaxy of renowned artists and speakers from across the country, with something for all ages. It includes scintillating performances, ranging from the classical to the popular; thought-provoking talks and discussions, immersive arts workshops in dance ideation, Sanskrit, and digital arts, Book release, Artisans Corner, meet the Legend, and a plethora of other special features.

Sri Sri Sri Tridandi Srimannarayana Ramanuja Chinna Jeeyar Swamiji, said, that this year is really unique, as Lord Rama after several centuries came back to his abode, the whole world is celebrating this divine event. In Tretha yuga when Rama came back to his kingdom, people celebrated it. But his return this time is unique because no person dared to invite him to his own place, but our beloved Prime Minister, brought Rama back with a favorable legal outcome and constructed a grand temple. Therefore this year is historic as its rejuvenates the Bharat atma and Bharat Culture. Now that Rama has returned, it’s our responsibility to know more, talk more about Rama, sing the glories of Rama and share all the virtues he valued and represented. Therefore performing Ramayana Kalpavrksam is so very apt today. Ramayana happened 1.7 million years ago as per our scriptures, but we still discuss Rama, because we never consider Rama to be someone else, we consider him someone dear to us. Rama was a real human being in his avatar, Valmiki never thought of Rama as a god, he was god prior to and after his avatar. He lived his life on earth as a human being and that is the reason we worship him even today. If we lead a life like a real human being we will be worshiped even by devatas. Rama didn’t ask for a temple for himself, we built it to gain the spirit and values he embodied. Rama is considered Adarsha Purshotama, and Rama and Ramayana are the personas we aspire to emulate.

Ananda Shankar Jayant speaking on the occasion said the three-day Ramayana Kalpavrksam festival has something for everyone and every age group. It activates the Sree Rama Chetana and an yearning to go back to our roots of knowledge and wisdom. Sree Rama and the story of the Ramayana is a story which transcends age and time. Sree rama has been precious to us for millennia. We are happiest telling and retelling the story of Ramayana, as story tellers, performers, listeners, and viewers. It continues to inspire scholars, artists across centuries. After the stupendous success of last year’s festival and popular demand, we are excited to bring back to you Ramayana Kalpavrksam, this year.

Chitra Visveswaran, Indian Bharata Natyam dancer & Chidambaram Academy of Performing Arts, Chennai; said, the Ramayana will ever remain green, may the next generation seek through it and receive through it the tenets of Bhakti which hold together the fabric of Bharatiya Sanskriti.

Ms Suchitra Yella, CEO, of Bharat Biotech, said, the music and art forms of India are very dear and close to my heart, thanks to my parents who instilled those value systems in us when we were very young.

On day one, today, the festival witnessed a dance choreographed by Ananda Shankar Jayant, Sri Rama Namam – Entha Ruchi Ra and A Civilisation Rises Again – Ayodhya, a Ground Report talk by Swati Goel Sharma.

The festival has a wide bouquet of performances talks and workshops with something for everyone, over the next two days. A Kala Grama – artisans market with rare cultural products will also be functional during the festival.

Hunar Mahotsav Exhibition Grand Launch in Secunderabad, Telangana

Hyderabad, 30th March 2024: – The eagerly awaited Hunar Mahotsav Expo is set to make its grand launch in Hyderabad, in association with Gandhi Smriti Darshan Samiti (GSDS), New Delhi offering a vibrant showcase of India’s rich heritage of crafts, cuisine, and culture. From March 28th to April 8th, visitors can immerse themselves in a 12-day extravaganza at the Gymkhana Ground, Secunderabad. The event duration was inaugurated by Shri D. Madhukar Naik, CEO, the Secunderabad Cantonment Board.

Featuring over 350 artisans and craftsmen from more than 25 states and union territories, the Hunar Mahotsav Expo promises a diverse array of handcrafted goods, ranging from applique work to jute-cane crafts, brass products to wooden toys, and much more. Attendees will have the opportunity to explore the exquisite craftsmanship and unique cultural traditions of India’s skilled artisans.

In addition to the captivating crafts on display, the Expo will also tantalize the taste buds with a delectable selection of cuisine from across the country. From traditional delicacies to contemporary flavors, the food stalls at the festival will offer a culinary journey like no other.

Speaking on occasion Mr. Vijay Goel, Vice Chairman, Gandhi Smriti Darshan Samiti (GSDS), and Autonomous Body, Ministry of Culture Govt. of India, New Delhi, This exhibition is not just a showcase; it’s a celebration of diversity, resilience, and the enduring spirit of Indian crafts and culture. Whether you’re an aficionado of traditional arts, a food enthusiast, or a music lover, there’s something for everyone to discover and appreciate. There is no entry fees for the visitors during the event.

As visitors peruse the stalls and indulge in the flavors of India, they can also enjoy live music performances throughout the day and into the evening, adding to the festive atmosphere of the event.

Best of all, admission to the Hunar Mahotsav Expo is entirely free, ensuring that everyone can experience the magic of India’s craftsmanship and culinary delights without any cost. Whether you’re a seasoned collector, a food enthusiast, or simply curious to explore India’s cultural heritage, the Expo offers something for everyone.

Join us from March 28th to April 8th, 2024, at the Gymkhana Ground in Secunderabad, and experience the beauty, flavors, and traditions of India at the Hunar Mahotsav Expo.

Experience the craftsmanship. Taste the culture. Feel the magic. Join us at Hunar Mahotsav Expo!

Celebrate Ugadi with the Timeless Elegance of Platinum Jewellery

Bangalore,30th March 2024 – Ugadi, observed on the first day of Chaitra, the initial month in the traditional Hindu calendar, signifies the arrival of the spring season. The southern states of Andhra Pradesh, Telangana and Karnataka celebrate the auspicious occasion of Ugadi, to mark the commencement of the Hindu New Year. It is the time for new beginnings and fresh starts. In the early hours of this special day, families partake in a traditional oil bath, and the surroundings come alive with the vibrant decor of flowers and mango leaves adorning the entrances of temples, homes, and shops.

Ugadi, a festival synonymous with fresh starts, calls for gifts that mirror the preciousness and timelessness of the occasion itself. What better way to convey this sentiment than with the gift of pure and precious platinum? This exceptional metal, believed to have celestial origins, is renowned for its resilience, maintaining its elegant white sheen and shape even through frequent wear.

With an unparalleled purity level of 95%, platinum jewelry emerges as the ideal choice for those seeking to purchase or gift jewelry during the festivities of Ugadi. The durability and versatility of platinum make it a symbol of enduring love and commitment. Whether it’s an exquisite pendant, an elegant ring, or a sophisticated bracelet, the gift of platinum is guaranteed to leave a lasting impression on your loved ones.

This Ugadi, celebrates the beauty of new beginnings with the timeless elegance of platinum jewellery. Make a statement that echoes the enduring nature of your love and commitment. Embrace the traditions of the season with a gift as rare and precious as the metal itself – platinum.

Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, “As we embrace the joyous occasion of Ugadi, there is a renewed sense of excitement and exuberance among consumers. A harbinger of prosperity and good fortune, Ugadi, is expected to further enhance the demand for platinum jewellery, leading to higher footfalls across all retail partners. With the upcoming festivities, we anticipate a positive trajectory in sales, paving the way for a flourishing quarter for our valued retail partners.”

Mr G.R. ‘Anand’ Ananthapadmanabhan, Managing Director of GRT Jewellers, said, “Ugadi is a time filled with hope, positivity, and joy, symbolizing a fresh start and bringing families and loved ones together in celebration. Precious jewellery always holds a special significance during our festivities, and this Ugadi, we anticipate a preference for platinum jewellery among consumers. Rare and precious, platinum jewellery appeals to those seeking unique, statement pieces with distinctive designs that complement a variety of outfits, from traditional wear to western attire and daily casual wear. From minimalist kadas for men to bold pendants and rings, as well as elegant necklaces, delicate bracelets, and earrings for women, we are thrilled to present a diverse range of platinum jewellery collections and eagerly await the arrival of our patrons this Ugadi!”

Mr G. R. Radhakrishnan, Managing Director, GRT Jewellers, said, “Ugadi is time to embrace the new and is celebrated with much fanfare across the southern states. Consumers have already started buying precious jewellery for themselves and their loved ones as a symbol of prosperity to mark this auspicious occasion. Platinum jewellery for men, especially minimalistic platinum chains and charming platinum kadas, have emerged as favourites and we expect to see the trend only pick up further momentum with the upcoming festivities. We wish all our consumers a very happy and prosperous Ugadi, made brighter and shinier with our precious jewellery.”

Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers said, “Ugadi is a symbol of new beginnings and prosperity. Consumers have already begun indulging in purchasing jewellery for themselves as well as their loved ones. Over the years given the resilience of the metal and the brilliance of the designs and the value that it encapsulates, platinum jewellery has emerged as the preferred choice, for the younger audience. We are extremely optimistic that Ugadi will generate a positive momentum that will only grow further throughout the festive season, with platinum jewellery standing out as the quintessential symbol for meaningful celebrations.”

Joy Alukkas, Chairman Joyalukkas Group said, “Ugadi signals the beginning of a new year and fresh starts. The joy and excitement is palpable in the air, with consumers seeking to purchase jewellery to mark this festival of prosperity and good fortune. We are already witnessing higher footfalls with a rise in demand for platinum jewellery. The rare and precious platinum with its many unique qualities such as superior resilience and the alluring white sheen that does not fade with time, has made quite an impact on our discerning consumers. We expect platinum jewellery interspersed with precious stones to take centre stage this Ugadi and continue to drive our footfalls and sales as the year progresses.”

The three-day music and dance extravaganza, Ramayana Kalpavrksam begins

Hyderabad, 30th March 2024: The 3-day music and dance extravaganza, the signature festival, ‘Ramayana Kalpavrksam’, began today at the CCRT Campus, Hyderabad. Chief Guest Sri Sri Sri Tridandi Srimannarayana Ramanuja Chinna Jeeyar Swamiji, inaugurated the festival. Celebrated Classical dancer, scholar, speaker and writer, Ananda Shankar Jayant, IIRTS (Retd.), Padmashrii and SNA Awardee; in association with the Ministry of Culture, Government of India, Shankarananda Kalakshetra Natyarambha and Brhat; is hosting the signature festival.

The festival presents a visual treat with a stellar lineup of events that include a galaxy of renowned artists and speakers from across the country, with something for all ages. It includes scintillating performances, ranging from the classical to the popular; thought provoking talks and discussions, immersive arts workshops in dance ideation, Sanskrit and digital arts, Book release, Artisans Corner, meet the Legend, and a plethora of other special features.

Sri Sri Sri Tridandi Srimannarayana Ramanuja Chinna Jeeyar Swamiji, said, that this year is really unique, as Lord Rama after several centuries came back to his abode, the whole world is celebrating this divine event. In Tretha yuga when Rama came back to his kingdom, people celebrated it. But his return this time is unique because no person had the courage to invite him to his own place, but our beloved Prime Minister, brought Rama back with favorable legal outcome and constructed a grand temple. Therefore this year is historic as its rejuvenating the Bharat atma and Bharat Culture. Now that Rama has returned, it’s our responsibility to know more, talk more about Rama, sing the glories of Rama and share all the virtues he valued and represented. Therefore performing Ramayana Kalpavrksam is so very apt today. Ramayana happened 1.7 million years ago as per our scriptures, but we still discuss Rama, because we never consider Rama to be someone else, we consider him someone dear to us. Rama was a real human being in his avatar, Valmiki never thought of Rama as a god, he was god prior to and after his avatar. He lived his life on earth as a human being and that is the reason we worship him even today. If we lead a life like a real human being we will be worshiped even by devatas. Rama didn’t ask for a temple for himself, we built it to gain the spirit and values he embodied. Rama is considered Adarsha Purshotama, and Rama and Ramayana are the personas we aspire to emulate.

Ananda Shankar Jayant speaking on the occasion said the three-day Ramayana Kalpavrksam festival has something for everyone and every age group. It activates the Sree Rama Chetana and an yearning to go back to our roots of knowledge and wisdom. Sree Rama and the story of the Ramayana is a story which transcends age and time. Sree rama has been precious to us for millennia. We are happiest telling and retelling the story of Ramayana, as story tellers, performers, listeners, and viewers. It continues to inspire scholars, artists across centuries. After the stupendous success of last year’s festival and popular demand, we are excited to bring back to you Ramayana Kalpavrksam, this year.

Chitra Visveswaran, Indian Bharata Natyam dancer & Chidambaram Academy of Performing Arts, Chennai; said, the Ramayana will ever remain green, may the next generation seek through it and receive through it the tenets of Bhakti which hold together the fabric of Bharatiya Sanskriti.

Ms Suchitra Yella, CEO, of Bharat Biotech, said, the music and art forms of India are very dear and close to my heart, thanks to my parents who instilled those value systems in us when we were very young.

On day one, today, the festival witnessed a dance choreographed by Ananda Shankar Jayant, Sri Rama Namam – Entha Ruchi Ra and A Civilisation rises again – Ayodhya, a Ground Report talk by Swati Goel Sharma.

The festival has a wide bouquet of performances talks and workshops with something for everyone, over the next two days. A Kala Grama – artisans market with rare cultural products will also be functional during the festival. Interested can register on www.ramayanakalpavrksam.com

Advertising Club of Madras Announces a Bigger and Brighter 42nd MADDYs 2024, Advertising Award

The Advertising Club of Madras, one of the oldest and active advertising clubs in the country is thrilled to announce the return of its highly anticipated flagship event – the 42nd MADDYs 2024.

This year’s MADDYs promises to be bigger and better. Recognizing the ever-evolving advertising landscape, the Ad Club Madras has expanded the award categories (146) to encompass the latest trends and innovations and to ensure a more inclusive platform that celebrates excellence across all facets of advertising.

What’s New?

MADDYs 2024 boasts a refreshed award segment structure which is simple. This simplified approach makes the entire process of entering easier and more efficient for agencies and individuals. Awards are categorised as Creative, Digital, Media, and Unpublished.

Creative Awards has been extensively opened up for multiple industry verticals

(FMCG, Consumer Durables, Automobiles, Retail, Health & Wellness, Hospitality, Banking & Insurance, Education, Online services, Telecom, Real Estate, Media & Entertainment, Public Services) and comprise of 98 categories under it. These categories would cover all types of media i.e, Print, Television, Radio, OOH & Digital. We have added Maddys Design, Maddys Craft, Video(for Production Houses), Radio, Best use of AI, Public Service, Regional(Tamil), and Integrated campaigns under the Creative Awards section this year.

Digital Awards comprise 20 categories that are relevant to the type and nature of campaigns Digital Agencies deliver for clients today and are broadly classified under Creative/Content, Mobile, Websites & Digital campaigns.

Media Awards have been extensively thought through and comprise of 22 categories under Media Innovation, Media Strategy, Events & Brand Activation, and Integrated campaigns.

Unpublished Awards comprised six categories to bring out passionate work that may not be commissioned by the client but recognized by the advertising fraternity.

We’re also introducing Digital Agency Of The Year & Client Of The Year along with our coveted Creative Agency Of The Year & Media Agency Of The Year.

Detailed information about the revamped categories and entry guidelines will be available on the official MADDYs

“In line with the evolving trends within our industry, we have introduced several new categories and revitalized existing segments, thus ensuring a more comprehensive scope. Our aim in making these adjustments is to broaden our reach and enhance accessibility for a diverse array of participants. Through these updates, we aspire to celebrate and acknowledge advertising talents across various domains,” remarked S Balasubramanian, President of Advertising Club Madras.

MADDYs remains one of the largest and most prestigious advertising awards shows in India. It serves as a coveted recognition for creative minds and agencies, media innovations & strategies showcasing the best of the region’s advertising talent. The awards ceremony is a highly anticipated industry event, bringing together the entire fraternity from advertising and marketing for a night of celebration and recognition.

For the 3rd consecutive time, the entire process of entries and judging is completely online using the International online award platform – Judgify.

“Embarking on our 42nd Maddys Advertising Awards journey, we’ve meticulously crafted 146 categories, a testament to our profound industry research and insightful conversations with both the advertising fraternity and clients. This extensive array truly encapsulates the breadth and depth of modern advertising and ensures that every agency, regardless of size, finds a platform to shine, with each work meticulously evaluated by our eminent jury. The Maddys 2024 promises to be a celebration of diversity, innovation, and excellence, setting new standards in the dynamic world of advertising.” said Surej Salim, Secretary of Advertising Club Madras

Vedanta debt to be divided among demerged firms in ratio of assets

Bangalore: Mining conglomerate Vedanta is on track for the demerger of its key businesses, including aluminium, into separate listed companies and allocation of debt across the demerged entities would be done in proportion to their assets, sources familiar with the matter said.

Vedanta is in advanced stages of engagement with its lenders on the issue, and the process has proceeded smoothly, they said.

There is clarity about the allocation of debt across entities after the demerger. “The debt will get divided amongst the resulting demerged entities in the ratio of assets getting allocated to them as per the prescribed rules and regulations,” a senior company official said at a recently concluded investor event.

Citing the example of Vedanta Aluminium, the official said the debt that would get allocated to the company would be in direct proportion to the book value of the assets held by it. This is to ensure that the transaction is tax-neutral.

Vedanta had in September last year announced the creation of a demerger of metals, power, aluminium, and oil and gas businesses to unlock potential value. After the exercise, six independent verticals – Vedanta Aluminium, Vedanta Oil & Gas, Vedanta Power, Vedanta Steel and Ferrous Materials, Vedanta Base Metals and Vedanta Limited – will be created. For every share of Vedanta, shareholders will receive one share of each of the five newly listed companies.

After the demerger, the businesses of Hindustan Zinc as well as the electronics business will remain with Vedanta Limited. Immediately after obtaining the NOCs, the application will be moved to NCLT.

SBICAPs has been onboard to represent lenders concerning debt allocation and they are hopeful to obtain the NOCs at the earliest, sources said. In parallel to the demerger, Vedanta is also undertaking a deleveraging programme to cut debt at the group level by $3 billion in the next three years, taking its net debt level below $9 billion.

The deleveraging is expected to be funded largely by robust internal cash flows, further supported by proceeds of strategic asset sales and potential equity partnerships.

“The demerger is expected to simplify the Group’s corporate structure with sector-focused independent businesses. Each of our businesses is at a global scale hence the board decided to go for a demerger. We intend to build a corporate structure with asset ownership and entrepreneurship mind-set, where each company would chart out its growth trajectory.

“The demerger will give global investors, including sovereign wealth funds, retail investors, and strategic investors, direct investment opportunities in dedicated pure-play companies. With listed equity and self-driven management teams, the demerger would also provide individual units a platform to pursue strategic agendas more freely and better align with customers, investment cycles, and end markets,” Vedanta had said in its demerger announcement.

Enigmatic Easter celebrations at Infiniti Mall

Mumbai’s premier food, shopping, and entertainment destination Infiniti Mall is gearing up to host patrons at their Andheri and Malad locations for an exciting Easter celebration featuring a line-up of engaging activities.

The activities are sure to entice children of all ages and make Easter a memorable occasion. Activities include a captivating magic show performance, a paper crafting workshop fueling the artistic inclination of children, a fun puppet show, and a face painting workshop to get some striking tattoos.

Details:

Date – 30th & 31st March, 2024

Venue – Infiniti Mall Andheri & Malad

Time – 4:30 pm onwards

Eaton’s Mobile Tech Day, an exclusive roadshow unveils state-of-the-art solutions across 11 States

PONDICHERRY, INDIA – Intelligent power management company Eaton showcased its Mobile Tech Day 2024 in Pondicherry this month. The roadshow aimed to exhibit Eaton’s state-of-the-art solutions in electrical, mobility, and aerospace technologies that are set to revolutionize industries. The 40-foot advanced trailer traveled the length and breadth of India, connecting Eaton’s industry experts with customers face-to-face.

This exciting journey began in April 2023, with a grand flag-off ceremony in Haryana. In Pondicherry, the trailer was stationed at Sedarpet, Thiruvandarkoil, Neyveli, Gothi Industrial Complex, and Nettapakkam Commune.

This unique initiative has already made its mark—covering 11 states and extending its reach to over 60 cities within a few months in the northern region.

Commenting on Eaton’s portfolio of Electrical solutions, Syed Sajjadh Ali, Managing Director, Electrical Sector, India, Eaton, said, “At Eaton, we recognize the enormous potential that India holds and are eager to explore opportunities to collaborate in the country’s infrastructure and commercial growth. As a leader in electrical products, systems, and services for power quality, distribution, control, and wiring, our electrical business offers technology-driven solutions that address the critical needs of diverse markets such as industrial, utility, commercial, residential, and information technology. This Mobile Tech Day campaign brings an exciting opportunity for Eaton to showcase our industry-leading technology solutions and product offerings to customers and end-users in the region.”

Commenting on Eaton‘s Mobility portfolio, Shailendra Shukla, Managing Director, Mobility Group, India, Eaton, said, “Eaton’s power management & eMobility solutions position us as an ideal partner for leading players and vehicle OEMs in India’s focused segments, enabling their growth and success. We are also the preferred choice for the aftermarket space, and we partner closely with our distributors, resellers, and users for our aftermarket products and solutions. We take pride in the fact that we engineer to meet the specific needs of each segment with industry best practices. By doing so, we help our customers manage power more safely, reliably, efficiently, and sustainably. Our eMobility business provides a robust portfolio of solutions by combining elements from our Mobility and Electrical businesses.”

The Tech Day highlighted Eaton’s innovative products spanning business sectors – Electrical, Mobility, and Aerospace. Within the exhibit, Eaton’s electrical division boasted diverse solutions tailored to meet individual customer needs. The electrical solutions included a comprehensive suite of medium voltage switchgear solutions. The products from Eaton’s electrical business, caters to a wide range of applications, offering both standardized and customized options to meet specific customer needs. The key solutions featured include medium voltage switchgear: Xiria, RVAC, Low voltage switchgear: ACB, MCB, MCCB, RCD, Fusegear: Bussmann range of HV/LV/EV fuses, Power Quality: 9PX and DXRT (1-ph online UPS), 93PR (3-ph UPS), EV Chargers: 22kW AC charger, and Software Solutions: Brightlayer.

In the mobility technology space, Eaton showcased Clutch Assemblies, Transmission: 9-speed and 4-speed (compatible with EVs), Traction control: MLD NoSpin Differential, and Air management: engine valves and valve actuation.

In Eaton’s aerospace solutions, the highlighted are complete aircraft electrical power solutions: circular and rectangular connectors, back-shells, signal and power contacts, fiber optic solutions, cable assemblies and conduits, power conversion, and hold-down and release actuators.