30, Mar 2024
Wedding summit to be held in Jaipur on Prime Minister Narendra Modi’s ‘Vision Wedding in India’

Wedding summit

A press conference was organized by WV Connect at the Leela Ambience Gurugram to unveil the exciting fusion of technology and weddings set to be showcased at the WV Connect Tech Edition, Season 3 in Jaipur from April 4th to 6th. The event emphasized the summit’s crucial role in driving positive change and fostering technological growth within the wedding industry.

During the conference, insightful discussions took center stage, with experts sharing their wisdom on enhancing wedding experiences through innovative technological approaches. The agenda was carefully curated to shed light on the transformative impact of technology on future celebrations, aligning closely with the Wed In India campaign championed by Hon’ble PM Narendra Modi.

Speaking about the Tech edition of WV Connect 2024 Season 3, Dakshinaa Murthi N, CEO of WV Connect, emphasized “This event is not just another summit; it’s a beacon of innovation, empowerment, and collaboration within the wedding fraternity. This year’s theme, “Get Royally Teched,” underscores our commitment to driving positive change and fostering technological growth in the wedding industry”

The conference provided attendees with valuable insights into groundbreaking technological advancements within the wedding industry. From AI-powered services to immersive virtual reality experiences, the press conference served as a platform to showcase how these innovations are revolutionizing the landscape of weddings.

At WV Connect 2024, we are witnessing a significant paradigm shift in the wedding industry, driven by technology and innovation. The event provides a distinctive platform to explore the transformative potential of tech in weddings and set a course towards a more vibrant, inclusive, and sustainable future. Over the course of three days, attendees will have the privilege to engage with renowned international and national speakers such as Hannah Connolley, Tommaso Borioli, Aditya Motwane, Siddhartha Chaturvedi, Sorav Jain, Arturo De Noriega, Vijay Arora, Gideon Hermosa, and many more. The event promises multi-faceted, tech-based engaging panel discussions, insightful keynote addresses, and networking opportunities designed to inspire, educate, and empower” says Rajeev Jain, Director of Raashi Entertainment.

Furthermore, plans for the third edition of WV Awards were unveiled during the event, promising to celebrate visionaries who have redefined weddings. This initiative acknowledges both creative brilliance and the tireless efforts that shape unforgettable experiences. The attendees were introduced to a unique CSR Initiative – A Celebration of the Wedding Workforce. This initiative aims to highlight the invaluable contributions of the wedding industry workforce and express gratitude for their tireless efforts.

While discussing, Rituraj Khanna, President of WV Connect, said, “The WV Connect 2024 season 3, marks a pivotal moment in advancing wedding technology and tourism in India. It’s not just about showcasing the stunning beauty of a city; it’s about propelling an entire nation into the forefront of future-focused wedding technology. By bringing together industry leaders, innovators, and decision-makers, the summit sparks collaboration and growth, amplifying Jaipur’s prominence and reinforcing the objectives of the Wed In India campaign to position India as the ultimate wedding destination”.

Other notable figures from the wedding and event industry were presented at the press conference, including Vijay Arora, Director of Touchwood Group; Jaideep Anand, VP & GM of Leela Ambience; Abhimanyu Singh, President of GDEC; Anshul Bargawa, Ananta Resorts & Spa, Rajnish Rathi, CEO Wedding Affair Magazine & many other esteemed guests in presence

30, Mar 2024
Osho Dham Celebrates Mulla Nasruddin Day with Comedy Icon Surender Sharma

Osho Dham

This year, on April 1st, Osho Dham urges one and all to step away from the usual April Fools’ Day pranks and celebrate the wisdom and wit of Mulla Nasruddin, the iconic Sufi sage known for his humorous anecdotes. Osho Dham, dedicated to the teachings of Osho, who deeply admired Nasruddin, is hosting a special event to mark Mulla Nasruddin Day at Osho Dham, Najafgarh, New Delhi on Sunday, March 31st, 2024 at 9 pm onwards.

To celebrate this day and the love Osho has for Mulla Nasruddin, Osho Dham invites Surender Sharma, an Indian poet, writer, and humorist for a laughter show. A Padma Shri awardee, Surender Sharma is known for his ability to weave humor with insightful observations on life.

Adding further significance to the day, the event will also witness the launch of a picture book dedicated to Swami Om Prakash Saraswati. A dedicated disciple and devotee of Osho since 1971, Swamiji attained enlightenment in 2001 and left his physical form in 2003. He established Osho Dham with Osho’s blessings and remained a pillar of guidance for the ashram. The book launch serves as a tribute to Swamiji’s unwavering dedication to Osho’s teachings and his efforts in introducing them to countless seekers.

In his discourses, Osho frequently shared Nasruddin’s tales in both Hindi and English, expressing a deep admiration for the character. He once said, “I have loved no one as I have loved Nasruddin. He is one of the men who has brought religion and laughter together; otherwise, they have always stood back to back. Nasruddin forced them to drop their old enmity and become friends, and when religion and laughter meet, when meditation laughs, and when laughter meditates, the miracle happens… the miracle of all miracles.”

Swami Amit Saraswati from Osho Dham says, “You are cordially invited to a laughter event at Osho Dham featuring renowned comedian Surender Sharma. Laughter, as Osho has often emphasized, is not just about humor; it is a profound tool for enhancing physical, mental, and spiritual well-being. Laughter has the power to reduce stress, boost the immune system, and uplift the spirit. Join us for an evening of joy and healing as we explore the transformative power of laughter.”

Surender Sharma says, “Osho’s teachings have deeply inspired me, especially his insistence on laughter for a joyous life. He says that laughter is not just a physical act but a spiritual one, a way to connect with the divine within us. I have visited Osho World Galleria in the past too for various events. Their love for laughter and lightness is what keeps bringing me back to this place and people.

I am delighted to invite you to a special laughter show at Osho Dham. As a comedian, I have always believed in the power of laughter to heal, and at Osho Dham, we will explore this together.”

Swami Ravindra Bharti says, “You are invited to a special event at Osho Dham featuring the well-known comedian Surender Sharma. Osho has talked about the transformative power of laughter and used it as a meditation technique. He even created the Mystic Rose therapy, where participants laugh for three hours every day for a week, experiencing the deep cleansing and rejuvenating effects of laughter. So get ready to be tickled and roll in laughter at Osho Dham.”

Osho Dham extends the invite to enjoy the book and have a belly full of laughter with Surender Sharma and reap benefits to improve your immune function by increasing the production of antibodies and activating immune cells.

29, Mar 2024
Trends in Wardrobe Designs

Mr. Sarang Gada

By – Mr. Sarang Gada, Managing Director – Qubero

Wardrobes have an important role in the field of Interior Design, not only for their functional purposes but also as a statement piece that contributes to enhancing the visual appeal of your space. Over the years, wardrobe design trends have witnessed a significant evolution, reflecting changes in lifestyle, technology, and design preferences. Let’s take a look at the most recent trends in wardrobe design, such as conventional closet systems or new modular installation systems.

1. Minimalist Elegance: Minimalism, characterized by clean lines, sleek finishes, and clutter-free spaces, continues to be a dominant trend in the design of the wardrobe. With the rise of minimalist lifestyles, wardrobes are now designed to maximize storage efficiency while maintaining a visually uncluttered appearance. Increasingly, homeowners looking for a minimal aesthetic are choosing built-in closet solutions that consist of concealing storage possibilities like slide doors and concealable compartments.

2. Customization and Personalization: When it comes to designing your clothes, one size doesn’t always fit all. With regard to their specific needs and preferences, homeowners increasingly opt for a personalized solution. In accordance with individual requirements, modular wardrobes offer the flexibility to adapt the layout, storage configuration, and accessories. In addition, customers will be able to see and customize their wardrobes before they make a purchase with the advent of Digital Design Tools that improve the overall customer experience.

3. Smart storage solution: The clothes are becoming more intelligent at this age of sophisticated technology. The way we organize and access our goods is changing with new storage solutions, such as the mobility racks, sensor-activated lighting, or automatic closet organization system. Smart wardrobes, which are a desirable choice for modern homes, not only maximize the use of space but also simplify the daily routine.

4. Integration of technology: In order to improve functionality and convenience, technology has been seamlessly incorporated into the current wardrobe design. Technology-driven features are adding a touch of luxury and sophistication to the wardrobes, from integrated charging stations and built-in speakers to automated inventory systems. Smart mirrors with built-in displays and virtual wardrobe apps further elevate the user experience, allowing for seamless outfit selection and styling.

By integrating smart storage solutions, sustainable materials, and configurable modular systems, Qubero is revolutionizing the way wardrobes are designed. We offer their clients a wide range of options by adapting to every different client’s needs combining functionality and visual appeal.

Finally, the evolution of wardrobe is influenced by a wider shift towards lifestyle, technology, and design style. Today’s wardrobes are a perfect fusion of functionality and style, from minimalist elegance to smart storage solutions, customization, sustainability and technology integration. In the coming years, as homeowners continue to focus on efficiency, aesthetics, and personalization, we can expect trends in the design of wardrobe to continue to evolve, pushing the boundaries of creativity and innovation.

29, Mar 2024
Powerhouse of EV Scooters in India – 5 Picks

EV Scooters in India

Electric scooters have revolutionized urban mobility with their eco-friendly design and impressive performance. As the demand for sustainable transportation continues to soar, manufacturers are pushing the boundaries of innovation to deliver electric scooters that excel in range, speed, and technology.

Here are the 5 best powerhouses of EV scooters.

1. Lectrix LXS 2.0:

One of the best options available in the two-wheeler scooter segment, Lectrix EV’s LXS 2.0 comes with a range of 98 km, at 2.3 KW battery, and unparalleled quality. It is available at an unbelievable price which is the lowest in the category.

LXS 2.0 is the only EV in the 2W category that solves the three major problems for consumers. It combines the right range, the right quality, and the right value for money, making it an ideal offer for those wanting to enter the EV category for the first time. It is the perfect balance of ‘value’ and ‘affordability’ without compromising on innovation or quality. It is the only available 2WEV in India with a 98 km range at a 2.3 KW battery

2. The Bajaj Chetak:

The Bajaj Chetak is a compelling option with great features. Equipped with a disc front brake and a drum rear brake, the Chetak provides a range of 113 km/charge with the 2.9 kWh battery and 126 km/charge with the 3.2 kWh battery. The key specifications include a top speed of 73 mph, a seat height of 760 mm, and a ground clearance of 160 mm.  With a trusted name and a retro-inspired design, the Bajaj Chetak emetic scooter offers both style and function.

3. The Ather 450X:

The Ather 450X, priced stands out as a prominent contender in India’s electric scooter market. It offers consumers a choice between two battery options: a 2.9 kWh and a 3.7 kWh variant. In terms of performance, the scooter boasts a top speed of 90 mph. Safety features include both a disc front brake and a disc rear brake, ensuring efficient braking capabilities. One of its standout features is its impressive range per charge, offering 111 km with the 2.9 kWh battery and extending up to 150 km with the 3.7 kWh battery.

4. The TVS iQube Electric:

 It has a 3.04 kWh battery and is available in two variants. The key specifications include a top speed of 78 kmph. The scooter is equipped with a disc front brake and a drum rear brake. In terms of design, it is elegant and sturdy.

5. Ola S1 Pro:

The Ola S1 Pro: Gen 1 is equipped with a 4kWh battery pack, requiring approximately 6.5 hours for a full charge. Transitioning to the S1 Pro Gen 2, Ola has incorporated a motor mounted on the frame, ramping up the peak power to 11 kW. The scooter has a claimed top speed of 120 mph and acceleration from zero to 40 kmph in just 2.6 seconds.

As technology continues to advance and infrastructure improves, electric scooters will play an increasingly vital role in shaping the urban landscape, providing commuters with a cleaner, greener, and more efficient way to travel. So whether you’re a city dweller looking to navigate through traffic or an eco-conscious consumer seeking an alternative to traditional transportation, these electric scooters are sure to exceed your expectations and pave the way for a brighter, more sustainable tomorrow.

29, Mar 2024
Minosha India Propels Gawade Enterprises to New Heights with Ricoh Production Printers

Minosha India

Minosha India Limited, the leading distributor of Ricoh products in India, is delighted to highlight the success story of Gawade Enterprises, operating under the name Sachin Digital, a printing business located in Pimpri Chinchwad, Pune. Over the past seven years, Gawade Enterprises has experienced substantial growth and enhanced operational efficiency through the strategic utilization of the Ricoh Production Printer, supplied and supported by Minosha India Limited.

Established 20 years ago by Mr. Somnath Gawade, Gawade Enterprises has been a trusted name in the production printing industry, catering to a diverse clientele in Pimpri Chinchwad and other areas in Pune. Seven years ago, recognizing the need for advanced printing solutions, Gawade Enterprises integrated Ricoh Production Printer into their workflow.

Gawade Enterprises specializes in a wide range of printing services, including photocopying, printing of visiting cards, brochures, pamphlets, and invitation cards. Its major market consists of walk-in customers seeking top-notch printing solutions. The business has a dedicated team of over 20 skilled professionals, equipped with the newly installed Ricoh Pro C7200x in special colors Gold and White, in addition to the existing Ricoh Production Printer.

Minosha India Limited provided comprehensive training to Gawade Enterprises’ staff members on how to operate Ricoh Production Printer effectively and on special color applications. Minosha continues to offer unparalleled support, both technical and otherwise, ensuring seamless operation and maximum uptime for Gawade Enterprises.

The superior quality and speed offered by Ricoh Production Printer have empowered Gawade Enterprises to stay ahead of competitors in the highly competitive printing industry. With the competitive cost per copy being similar to competitors, Gawade Enterprises has witnessed a significant enhancement in print quality, leading to increased customer satisfaction. In fact, customers now specifically request printing jobs to be done using Ricoh machines.

Since the installation of Ricoh machines, Gawade Enterprises has experienced a remarkable increase in customer base, resulting in high growth in their print volumes. The business is quite positive about future prospects, buoyed by the exceptional support provided by Minosha.

Minosha India Limited reaffirms its commitment to empowering businesses like Gawade Enterprises with innovative printing solutions, and the success of Gawade Enterprises serves as a testament to the transformative impact of Ricoh products in the Indian printing landscape.

29, Mar 2024
SIGMA Introduces the New 50mm F1.2 DG DN Lens

SIGMA

India, 29th March 2024 – SIGMA is proud to announce the launch of its latest addition to the esteemed Art line, the SIGMA 50mm F1.2 DG DN lens. This innovative lens is designed to go beyond traditional boundaries and provides unmatched performance, changing the game for photographers looking to improve their work. This new lens is compatible with both L-Mount and Sony E-mount cameras, and offers unmatched versatility, making it a must-have addition to any photographer’s toolkit.

With its remarkable F1.2 maximum aperture, the SIGMA 50mm lens has unparalleled descriptive power, enabling photographers to take obvious photos even in low light. With the help of this incredible tool, artists may easily achieve astounding outcomes by pushing the boundaries of their artistic expression.

The SIGMA 50mm F1.2 DG DN lens stands out as the lightest lens body. Its amazing design can be used for a broad variety of photography applications without sacrificing durability or performance.

Designed with the needs of professionals in mind, the SIGMA 50mm F1.2 DG DN lens is equipped with a wealth of features to enhance usability and functionality. From its robust build quality to its intuitive controls, every aspect of this lens is crafted to meet the demands of professional photographers, ensuring reliability and performance in any shooting scenario.

Included with the lens are essential accessories, including a case, lens hood (LH782-03), front cap (LCF-72mm III), and rear cap (LCR II), providing added convenience and protection for your investment.

29, Mar 2024
Check Point Announces a New Collaboration with Microsoft

New Delhi, 29th March 2024 – – Check Point Software Technologies Ltd. (NASDAQ: CHKP), a leading AI-powered, cloud-delivered cyber security platform provider, has announced a collaboration with Microsoft that utilizes the Microsoft Azure OpenAI Service to enhance Check Point Infinity AI Copilot, marking a significant advancement in cyber security AI applications. Infinity AI Copilot is a generative AI service that uses automation to accelerate security administration up to 90% and increase security effectiveness through faster incident mitigation and response.

In today’s digital landscape, businesses moving to cloud environments face two major challenges: increasing cyber threats and a shortage of cyber security professionals. This situation puts organizations at greater risk of advanced cyber attacks, often without enough resources to respond effectively. Check Point Infinity AI Copilot addresses these issues by using AI to automate both common and complex security tasks, lightening the workload for security teams, while also improving security effectiveness against the most sophisticated attacks.

The collaboration with Azure OpenAI Service is a key part of Check Point’s strategy to produce generative AI cyber security products and services. “Our collaboration with Microsoft Azure OpenAI Service represents a significant leap forward in our mission to offer the most advanced AI-driven security solutions,” said Eyal Manor, VP of Product Management at Check Point. “By combining Microsoft’s AI expertise and tools with our deep understanding of cyber security across networks, clouds and devices, we are setting new benchmarks for what organizations can achieve in their battle against expanding cyber threats with limited IT resources.”

Infinity AI Copilot, already recognized for its innovative approach to cybersecurity, is set to become even more powerful. The enhanced solution now benefits from advanced large language models (LLMs) provided by Microsoft, making it capable of addressing a wide range of cybersecurity challenges with greater efficiency and effectiveness.

With Infinity AI Copilot, Check Point customers will experience a notable improvement in how cyber security is managed within their organizations including:

Accelerated Administration Resolution Times: Using AI to reduce the time needed to complete security administration tasks by up to 90% including event analysis, troubleshooting, and policy changes.
Advanced incident Response: Utilizing AI and automation in large scale threat hunting, operational analysis, remediation and incident resolution.

Unified Cloud-delivered Protection: Offering comprehensive AI-assisted security across the entire Check Point Infinity Platform – from network to cloud to workspace – making it a true comprehensive copilot, backed by the seamless integration of Azure OpenAI Service.

In addition to the above improvements, Check Point brings its unique ability to protect the LLMs from critical vulnerabilities, such as prompt injection, bypassing of native security controls, harmful speech, hallucinations and more.

Check Point has developed and implemented its own prompt engineering, utilizing retrieval augmented generation (RAG) best practice. Regarding Infinity AI Copilot, RAG is used to improve the reliability and accuracy of the service with facts fetched from Check Point sources, including its community forum (called CheckMates), its own product documentation and internal databases for product-specific data.

“Our relationship with Check Point signifies our shared commitment to use AI technology to enhance cyber security,” said Anat Gil, Partners Lead Microsoft South-East Europe”By integrating Microsoft Azure OpenAI Service with Check Point Infinity AI Copilot, we are not only advancing the capabilities of AI in protecting digital environments but also empowering organizations to navigate the digital landscape securely and confidently, greatly enhancing the effectiveness of their current security personnel.”

This collaboration not only evolves security management but also enhances the overall security framework, ensuring comprehensive protection in today’s cloud-centric operational landscape.

29, Mar 2024
Strengthening Ties: India and Brazil’s Satellite Associations Strategic Partnership

SIA-India, a leading space sector Association signed a Memorandum of Understanding (MoU) with ABRASAT, the Brazilian Satellite Communications Association, a prominent association that unites Brazilian private entities within the space and satellite industry. This significant partnership aims to advocate for the interests of both nations´ satellite industries, fostering collaboration and advancement in the space domain.

The MoU symbolizes the mutual commitment of both associations to advance their strategic partnership in the space sector, paving the way for innovative ventures and technological cooperation. It is expected to facilitate business expansion and cooperation between India and Brazil in various areas such as satellite communication, rocket and satellite launches, payload development, satellite platforms, and ground instrumentation.

“India and Brazil, as key allies, have a long history of working closely together in bilateral, multilateral, and plurilateral forums, including BRICS, IBSA, G4, G20, BASIC, the UN, WTO, UNESCO, and WIPO. The satellite and space companies of both countries are expected to deepen their cooperation in various emerging areas of satellite communication encompassing a wide array of technologies and services, including broadband connectivity, digital inclusion initiatives, broadcasting, navigation, remote sensing, telecommunications, military and defence applications, and emergency response systems. Hence this strategic partnership will help the two nation´s satellite industry to facilitate seamless regional and global connectivity, enabling reliable communication, data transmission, and information sharing across various sectors and geographic regions, from remote areas lacking terrestrial infrastructure to critical operations in defence and emergency scenarios.” said Dr Subba Rao Pavuluri, President SIA-India

“Brazil and India have a positive history of collaboration in the space sector, including the successful launch of the Amazonia 1 satellite, a Brazilian Earth observation satellite. Building upon this foundation, this MoU signifies a significant advancement in strengthening ties and unlocking new avenues for B2B collaboration and mutual benefit, focusing on much diverse areas and applications aiming to leverage each country´s satellite industry.” said Mauro Wajnberg, President ABRASAT

“India and Brazil, with a combined GDP exceeding US$8 trillion, stand as formidable players in the global economy, poised for further growth and collaboration. India’s progressive FDI policy in the space sector, allowing 100% FDI, heralds a new era of opportunity for both nations. This liberalization not only stimulates job creation but also fosters technological advancement, paving the way for self-reliance and integration into global value chains. It aligns with India’s ‘Make In India’ and ‘Atmanirbhar Bharat’ initiatives, signalling a bright future of innovation and economic empowerment.” said Anil Prakash, DG, SIA-India

“Both countries have a long track of successful developments on the space and satellite market as we can perceive from the digital inclusions policies implement by the Brazilian government, from TV universalization to internet access for public schools, as well as the constant work of ANATEL, Brazilian regulator entity, promoting the use of the technology and building a positive environment for the development of all kind of satellite services including the exploration of the Brazilian orbital slots.” said Fábio Alencar, head of international business development, ABRASAT

Furthermore, the growing space sectors of India and Brazil, characterized by an expected surge in private-driven launch activities and satellite deployments for communication and remote sensing, offer vast commercial prospects.

The MoU between SIA-India and ABRASAT will explore the new market dynamics, infrastructure development, technological advancements, entrepreneurship, funding sources, and private investments, providing a platform for industry players to network and capitalize on emerging prospects.

29, Mar 2024
Powerhouse of EV Scooters in India – 5 Picks

EV Scooters in India

Electric scooters have revolutionized urban mobility with their eco-friendly design and impressive performance. As the demand for sustainable transportation continues to soar, manufacturers are pushing the boundaries of innovation to deliver electric scooters that excel in range, speed, and technology.

Here are the 5 best powerhouses of EV scooters.

1. Lectrix LXS 2.0:

One of the best options available in the two-wheeler scooter segment, Lectrix EV’s LXS 2.0 comes with a range of 98 km, at 2.3 KW battery, and unparalleled quality. It is available at an unbelievable price which is the lowest in the category.

LXS 2.0 is the only EV in the 2W category that solves the three major problems for consumers. It combines the right range, the right quality, and the right value for money, making it an ideal offer for those wanting to enter the EV category for the first time. It is the perfect balance of ‘value’ and ‘affordability’ without compromising on innovation or quality. It is the only available 2WEV in India with a 98 km range at a 2.3 KW battery

2. The Bajaj Chetak:

The Bajaj Chetak is a compelling option with great features. Equipped with a disc front brake and a drum rear brake, the Chetak provides a range of 113 km/charge with the 2.9 kWh battery and 126 km/charge with the 3.2 kWh battery. The key specifications include a top speed of 73 mph, a seat height of 760 mm, and a ground clearance of 160 mm.  With a trusted name and a retro-inspired design, the Bajaj Chetak emetic scooter offers both style and function.

3. The Ather 450X:

The Ather 450X, priced between ₹1.38 lakh and ₹1.68 lakh, stands out as a prominent contender in India’s electric scooter market. It offers consumers a choice between two battery options: a 2.9 kWh and a 3.7 kWh variant. In terms of performance, the scooter boasts a top speed of 90 mph. Safety features include both a disc front brake and a disc rear brake, ensuring efficient braking capabilities. One of its standout features is its impressive range per charge, offering 111 km with the 2.9 kWh battery and extending up to 150 km with the 3.7 kWh battery.

4. The TVS iQube Electric:

 It has a 3.04 kWh battery and is available in two variants. The key specifications include a top speed of 78 kmph. The scooter is equipped with a disc front brake and a drum rear brake. In terms of design, it is elegant and sturdy.

5. Ola S1 Pro:

The Ola S1 Pro: Gen 1 is equipped with a 4kWh battery pack, requiring approximately 6.5 hours for a full charge. Transitioning to the S1 Pro Gen 2, Ola has incorporated a motor mounted on the frame, ramping up the peak power to 11 kW. The scooter has a claimed top speed of 120 mph and acceleration from zero to 40 kmph in just 2.6 seconds.

As technology continues to advance and infrastructure improves, electric scooters will play an increasingly vital role in shaping the urban landscape, providing commuters with a cleaner, greener, and more efficient way to travel. So whether you’re a city dweller looking to navigate through traffic or an eco-conscious consumer seeking an alternative to traditional transportation, these electric scooters are sure to exceed your expectations and pave the way for a brighter, more sustainable tomorrow.

29, Mar 2024
IRIS Home Fragrances’ Whiff of Celebration on International Fragrance Day

IRIS logoBengaluru, 29th March 2024: IRIS Home Fragrance, a beloved lifestyle and wellness brand under Cycle Pure Agarbathi, celebrated Fragrance Week from 21st to 24th March 2024, with a unique exhibition and workshop at IRIS Aroma Boutique on Lavelle Road on the occasion of International Fragrance Day. During this special occasion, the brand introduced new fragrances— Black Oudh, Choco Orange, and Velvet Musk—as a tribute to its significance. Additionally, the brand also allowed all fragrance enthusiasts to unleash their creativity and craft their personalized potpourri.

The IRIS Aroma Boutique, Lavelle Road, witnessed fragrance enthusiasts engage in a hands-on experience to craft their potpourri blends from an array of Indian, Western, and Fusion fragrances. This allowed them to create a personalized blend to infuse their homes with warmth and joy, elevating every corner with a unique olfactory experience. Made from dried flowers and petals, potpourri adds a distinctive touch to any living space with its captivating colors and subtle fragrances, leaving a lasting impression on all who encounter it. Among the standout fragrances were Lavender, known for its relaxation properties, Choco Orange, a luxurious fusion of zesty orange and decadent chocolate, Oudh, renowned for its sensual and alluring charm, and Velvet Musk, which evokes a sense of serenity with its earthy notes.

Speaking about the momentous celebration, Mr. Kiran Ranga, Managing Director, and Master Fragrance Creator, Ripple Fragrances, said, “International Fragrance Day holds a special place in the heart of IRIS Home Fragrances. Growing up in a family renowned for its expertise in fragrances, this day is truly a cause for celebration for us. As fragrance enthusiasts, we aimed to share the joy of the fragrance season with consumers by offering them a firsthand experience of the artistry behind our products. Witnessing the enthusiasm of numerous individuals who visited our store to craft their own customized products was truly gratifying. These moments bring us immense happiness and will be cherished dearly.”

Every year on March 21st, International Fragrance Day is celebrated as a tribute to perfumers and the art of fragrance creation. To indulge in the essence of love, you can acquire your preferred fragrance by either visiting IRIS Aroma Boutiques or accessing them through a wide range of options to suit different preferences and budgets.