Category Archives: Business

Mahindra Finance and Manipal Academy of BFSI launch ‘Prarambh’, first of its kind women-centric programme

Bangalore, 1st March 2024: Mahindra & Mahindra Financial Services Limited (MMFSL), part of the Mahindra Group and one of India’s leading Non-Banking Finance Companies, announced a strategic partnership with Manipal Academy of BFSI, a leading hiring and training institute for BFSI careers. This partnership will offer a specialized business training programme called ‘Prarambh’ exclusively for women candidates.

‘Prarambh’ is curated to provide women candidates with a pathway to careers in the financial services sector and empower them with the necessary skills for career progression. It would start with the role of Business Executive while providing industry-standard remuneration.

The selected candidates will undergo a 30-day online certification course, crafted by the institute, focusing on key aspects of sales and finance. A total of 40 candidates from the first batch (started on 5th February 2024) will receive a certification in sales from Manipal Academy of BFSI upon completion.

Manish Sinha, CHRO, of Mahindra Finance, said, “At Mahindra Finance, we prioritise Diversity, Equity and Inclusion as key enablers for our success. We believe in creating equitable opportunities for women in our organisation to help build successful careers with us. In this regard, we are pleased to announce our partnership with the Manipal Academy of BFSI to empower women in the workplace. This initiative underscores our commitment to foster a landscape where women can thrive and achieve their potential.”

Mr. Robin Bhowmik, Chief Business Officer of Manipal Academy of BFSI said, “: At Manipal Academy of BFSI, we recognize the immense potential that women bring to the table in the BFSI domain. Our women-only training batch is a strategic move to harness that potential building a diverse and inclusive workforce. Prarambh is a significant step towards building a stronger Diversity ratio at Mahindra Finance, it will contribute to creating a more equitable workplace. By tailoring our training specifically to the needs and strengths of female candidates, we will not only increase our women hires but also set them up for success.”

The eligibility criteria for applicants include being a graduate, aged 28 years or below, with a minimum of 50% marks in the 10th, 12th, and graduation courses. The candidates can register online followed by a written test for verbal, analytical & numerical ability, written English, and a listening comprehension test. This would be followed by an online panel interview with both teams and candidates clearing both steps would receive a Provisional Offer Letter (POL).

The selection process for the next batch will commence from June 2024. The enrolment fee for the programme is Rs. 42,000/- + taxes and the job benefits include a group medical claim policy of up to Rs. 3.5 lacs, several maternity benefits, women’s wellness policies, women’s travel and accommodation privileges, and many other perks.

The prospective candidate, through this programme, will acquire comprehensive knowledge of their job, and the company’s business operations. In addition, they will also develop insights into industry trends, enabling them to stay ahead of the curve. The programme will focus on enhancing participants’ communication skills, including engaging with customers and building relationships.

Mahindra Finance plans to consistently recruit more women this year through the ‘Prarambh’ scheme. They aim to further boost women’s workforce representation and redefine societal paradigms on gender-based limitations which are considered unconventional careers for women.

Seqrite, The Enterprise Cybersecurity Arm Of Quick Heal Appoints Samuel Sathyajith As Senior Vice President – Enterprise Sales

1st March 2024 | Pune: Seqrite, a leading enterprise cybersecurity solutions provider, is delighted to announce the appointment of Mr. Samuel Sathyajith as the Senior Vice President of Enterprise Sales.

With nearly three decades of experience in the IT industry, Samuel brings a wealth of expertise in scaling businesses, leading start-ups to prominence, and driving market innovation. Before joining Seqrite, Samuel served as the Head of India & SAARC at Cloudflare, where he played a pivotal role in steering the company to the forefront of the Network Security sector in the region.

His journey began in the Indian Air Force, where he served as a Commissioned Officer in the Aeronautical Engineering branch, laying the foundation for his exceptional leadership skills. Leveraging his Bachelor of Engineering Degree in Instrumentation Technology from Bangalore University, he has consistently demonstrated innovation and excellence in the IT sector.

Commenting on the appointment, Vishal Salvi, Chief Executive Officer of Quick Heal, said, “We are delighted to welcome Samuel Sathyajith to our team. Given his extensive experience and proven track record, we are confident that he will play a pivotal role in positioning Seqrite as a global leader in the enterprise cybersecurity space. His strategic vision and leadership are poised to significantly contribute to the ongoing success of our enterprise sales division, particularly in the Mid and Large Enterprise markets, guiding Seqrite into a future where it distinguishes itself not only for innovative solutions but also for significant collaborations and contributions to the industry.”

Expressing his enthusiasm, Samuel Sathyajith said, “Seqrite is more than a brand; it signifies a commitment to cybersecurity excellence. As India’s only end-to-end provider of CSMA-aligned solutions that are powered by insights from the country’s largest malware analysis facility – Seqrite Labs, we’re poised to set new industry benchmarks. I am honored to associate with a brand that has demonstrated consumer cybersecurity leadership over the past three decades, and now, our strategic aim is to position Seqrite as a global frontrunner in the enterprise space. Leading this passionate team is an exciting opportunity to contribute to the future of cybersecurity, particularly as we focus on steering Seqrite to new heights on a global scale.”

Highlighting the company’s collaboration with the U.S. Government on the NIST-NCCoE’s Data Classification project distinguishing itself as the only Indian company and its leadership within the SMB segment, Samuel reaffirms his commitment to contributing to a brand making a meaningful impact in the field of cybersecurity and establishing it as a leader in the Mid-market and Large Enterprise segments.

The current appointment reaffirms the company’s commitment to enriching its team with top-tier industry talent. Recently, Dr. Lalit Mohan has assumed the role of Chief Product Officer, while Mr. Ajit Zanjad has been appointed as the Vice President and Head of Delivery.

Celebrate Easter with École Ducasse

1st March 2024: École Ducasse, renowned for its pedagogical excellence in the culinary arts and pastry arts, is celebrating the Easter festivities with a fresh touch and unique experiences. Three emblematic sites – Paris Campus, École Nationale Supérieure de Pâtisserie (ENSP), and Paris Studio – offer a range of activities that will delight both amateurs and professionals of the sweet world.

École Ducasse Paris Studio: Chocolate Courses

This Easter, École Ducasse Paris Studio joins the party with chocolate classes for all chocolate lovers. A varied program of workshops dedicated to chocolate will enable young and old alike to plunge into the exquisite world of this delicacy. From creating artistic Easter eggs to learning chocolate handling techniques, these classes will offer an immersive and educational experience.

Easter Egg at École Supérieure de Pâtisserie: A Fusion of Tradition and Innovation

École Nationale Supérieure de la Pâtisserie (ENSP) celebrates Easter with an iconic egg, embodying a harmonious marriage of tradition and innovation. Skillfully designed by renowned chocolatier Edwin Rousseau, this Easter egg features delicate, intricate chocolate motifs, beautifully adorned with gold leaf. An invitation to celebrate Easter festivities with elegance, refinement, and a touch of exquisite flavor.

Professionals will also be able to explore more of the delicious world of chocolate and pastry this Easter with special courses offered by ENSP. Under the guidance of the new Meilleur Ouvrier de France Chocolatier, Mathieu Le Renard and Bertrand Balay, these three-day sessions, from February 26 to 28, will immerse them in the creation of innovative Easter themes, chocolate bonbons, and montages. With a total duration of 23 hours each, these courses offer an exceptional opportunity to learn and shape unforgettable chocolate creations.

Takeaway Easter delights at Paris Campus

Finally, for those who simply wish to savor École Ducasse’s sweet creations, the Boutique at Paris Campus offers a varied range of takeaway products specially designed for Easter. The traditional Easter egg, available in dark or milk chocolate, will be on sale at the institution’s reception desk. An exceptional opportunity to discover spectacular chocolate works and indulge in sweet treats during the Easter festivities.

Bandhoo raises INR 7.35 crore in a Pre-series A round led by Venture Catalysts

National, 1st March, 2024:Venture Catalysts, India’s first integrated incubator and largest early-stage investment firm, today announced that it has led the Pre-Series A funding round for Bandhoo, joined by other marquee investors in injecting INR 7.35 Crore into the pioneering construction technology and services company. This strategic investment signifies Venture Catalysts’ relentless commitment to fostering innovation and driving transformation in India’s construction sector.

Servicing India’s construction market, which is valued at a substantial $300 billion, Bandhoo is at the forefront of revolutionising the construction ecosystem, seamlessly integrating Developers, PMCs, contractors, revolutionizing, labor contractors, material suppliers, labor suppliers, and workers into its comprehensive platform. Leveraging cutting-edge SaaS solutions and managed marketplaces, Bandhoo empowers stakeholders across Real Estate, infrastructure, and construction domains, ensuring efficient project management and uninterrupted operations.

“Bandhoo’s mission to streamline construction processes aligns perfectly with our vision of fostering disruptive technological solutions in India,” said Dr. Apoorva Ranjan Sharma, Director & MD of Venture Catalysts. “Their innovative approach and comprehensive offerings address critical pain points in the construction industry, propelling efficiency, and driving growth. We are excited to partner with Bandhoo on their journey to redefine India’s construction landscape and look forward to catalysing their expansion into new horizons.”

The Pre-Series A funding round saw participation from Bandhoo’s visionary founders, Prashant Gupta, and Sridhar Sundaram, alongside esteemed angel investors including Neeraj Aggarwal (BCG), Manish Gupta (Indegene), S Srinivasan (Kotak), Amit Khera (McKinsey), and Abhishek Kumar. This collaborative effort underscores the confidence and support of industry veterans in Bandhoo’s transformative potential.

Prashant Gupta, Co-Founder of Bandhoo, expressed enthusiasm while reflecting on plans, stating, “We have built two very compelling solutions, which are getting rapidly adopted by large enterprises and SMEs in Real Estate and construction. We already have 20 developers, 10,000 material suppliers, 1 lakh contractors, and more than 2.5 lakh construction workers using Bandhoo. This funding will help us continue our growth by enabling fresh capital to further invest in our tech product development, as well as GTM.” Sridhar Sundaram, Co-Founder of Bandhoo, further added, “Technology is a powerful lever for connecting India’s large construction market. With this fund-raise, we will finish building the digital infrastructure for Indian construction stakeholders.”

Bandhoo’s successful Pre-Series A funding round follows its earlier Seed round in June 2021, where the company raised USD 1.5mn from Unitus, InfoEdge Ventures, and Bharat Innovation Fund, validating its disruptive potential and market traction.

ASUS strengthens pan India retail strategy with the launch of an Exclusive Store in Pune

As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant announced the launch of an exclusive store in Pune. The new exclusive store is spread across 320 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops and All-in-One Desktops. This is the brand’s 7th store located in the West Region.

Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Pune being an important market for us, the inauguration of the new brand store in the evolving city will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”

Seasons Mall, Solapur Highway, Mgarpatta, Pune. The rest is good to go.

Panasonic’s Eco Relay initiative for a sustainable India, to prioritize ecosystem restoration

New Delhi, March 1st, 2024: Under the umbrella of Panasonic Eco Relay, Panasonic in India – a leading diversified technology company today organized a tree plantation project in Daulatpur area where the Delhi Govt is developing an educational & eco-tourism site for the entire Southwest Delhi region where there are 48 government schools with over 15,000 children. This project will generate livelihood within the local communities in the areas of nursery management, plantation, and aftercare. Panasonic has partnered with Heartfulness Institute for this project with the key objective – to revive endangered species and foster a sustainable ecosystem for future generations. To start with saplings will be planted across an acre of land and maintained to ensure their growth. This project will not only look at enhancing biodiversity but, in the future will help educate students and local villagers, create livelihood opportunities for society and rural communities combat pollution, and offset carbon too.

The project was inaugurated in the presence of Mr. Manish Sharma, Chairman, Panasonic Life Solutions India; Mr. Akinori Isomura, MD, Panasonic Energy Company and other key dignitaries – Dr. Kulwant Kaushik, Directorate of Education, Govt. of Delhi, Mr. Rajeev Kumar, Principal, Daulatpur school, Dr. AP Tomar, Zonal Coordinator, Heartfulness Institute, symbolizing company’s commitment to restoration of forest ecosystem.

Sharing her thoughts on the initiative, Pooja Garg Khan, Head of Corporate Communications & CSR at Panasonic Life Solutions India (PLSIND) said, “Environmental stewardship is a critical step towards securing a sustainable future for our next generation. As a responsible corporation, we are committed to enhancing the well-being of our people and society. Panasonic Eco Relay for Sustainable Earth program is a global initiative that encourages business sites around the world to plan local environmental activities and implement them with their employees, along with adults and children from the community. In line with that objective, Panasonic in India aims to develop a high-density mini forest in collaboration with local communities – contributing to the forest ecosystem.”

Through Panasonic’s Eco Relay program, Panasonic strives to inspire and empower individuals and communities to make meaningful contributions towards ensuring a greener and more sustainable world. The Panasonic Group globally is contributing to the decarbonization of society through the Panasonic Green Impact initiative. The objective of the campaign – by 2050, Panasonic Group aims to create an impact that reduces CO2 emissions by more than 300 million tons, or about 1% of the current total global emissions. Panasonic’s Green Impact campaign which speaks to the target audience of Gen Z and millennials today, highlights the company’s dedication to building a more sustainable future and calls on individuals to make a difference by being change agents.

Unveiling hansgrohe Pulsify E – Elevating Showering to an Unprecedented Experience of Sustainable Innovations

Hansgrohe is thrilled to introduce Pulsify E, a cutting-edge innovation that transforms daily showers into moments of unparalleled indulgence. The range showcases a minimalist and linear aesthetic, emphasizing its iconic cubic design. The FinishPlus surfaces in Chrome, Matt Black, Matt White, and Brushed Bronze allow users to personalize their shower space effortlessly. The comprehensive range, from overhead and hand showers to wall rods and shower arms, ensures a cohesive design language for a bespoke bathroom experience.

At the heart of the Pulsify E range lies the celebrated PowderRain technology. Thousands of ultra-fine micro-droplets coalesce to create a mesmerizing feel-good sensation, turning each shower into an everyday wellness highlight. These micro-droplets not only pamper the senses but also contribute to responsible water usage, ensuring that each shower is not just a personal indulgence but an eco-conscious choice. The integration of EcoSmart technology allows users to enjoy an opulent shower experience while reducing water consumption by up to 40% (8 liters per minute) in EcoSmart versions and up to 60% (6 liters per minute) in EcoSmart+ designs, compared to standard hansgrohe showers.

Pulsify E isn’t just about performance; it’s a design statement that complements diverse tastes and bathroom aesthetics. The marriage of form and function is evident in every detail, making Pulsify E a testament to Hansgrohe’s dedication to both style and substance.

With a perfect blend of innovative technology, sustainable practices, and sophisticated design, Pulsify E is poised to redefine the art of pampering in the shower, elevating it to an unprecedented level of sustainable innovation.

Drest Powers Ahead With New Gaming Co-Ceo

Luxury fashion and lifestyle mobile game DREST is delighted to announce the appointment of Daniel Svärd, who will join Founder and Co-Chief Executive Officer Lucy Yeomans and her co-founder and Chair Graham Edwards.

Svärd joins DREST with over two decades of experience in gaming platforms, having recently been the GM of Candy Crush Soda Saga, the second largest game of video game developer and publisher, King. Svärd, who has held senior positions at Betfair and Bwin, brings considerable leadership, business, and technology acumen. His expertise includes wider commercial company strategy, business performance, and product development. Svärd is a passionate leader, committed to enabling and supporting the teams he works with to deliver excellent results. He will work closely with leading luxury content strategist Yeomans, who in turn will focus on DREST’s strategic product, partnerships, brand communications, and creative development.

Svärd joins DREST at a pivotal moment, following a £15 million investment round announced last year, and as the company prepares to roll out a new and highly improved version of its current game in October 2024, which includes some groundbreaking features that will reinforce its prominent status within the fashion gaming ecosystem. Through a highly-curated selection of content and unparalleled access, the new product proposition transports players into the often exclusive worlds of luxury fashion, beauty, and lifestyle, offering them a unique way to interact with real brands and products they love; experience real-life events in-game; and co-create content, making them an integral part of the game’s storytelling. With an already hyper-engaged and hyper-active player base, DREST will work closely with its luxury brand partners to offer them a platform and a unique experience to expand their reach to international audiences who adore fashion and styling.

Lucy Yeomans commented: “I am delighted to welcome Daniel to DREST at such an exciting time for the company. Over the past couple of months, we met with extraordinary candidates from all around the world but Daniel’s unique leadership qualities and expertise stood out. His gaming experience, motivational skills, and strong belief in and passion for the DREST vision made him the perfect candidate. I look forward to working with him to launch the new version of DREST in October and take the luxury fashion and gaming space to an exciting next level.”

Daniel Svärd said: “I am so happy to join Lucy and the team. There is a clear market opportunity for DREST, and with more exciting new functionalities and additional proprietary technology coming later this year, the game will further cement its unique positioning of opening up the exclusive worlds of luxury fashion to everyone, everywhere. I look forward to working with the teams to help DREST achieve its full potential and deliver this new game to the world.”

In addition to Svärd’s appointment, Chris Wright also joins DREST this month in the role of Interim Chief Technology Officer, replacing Martin Robaszewski who left the business last December. Wright, a highly experienced technology business consultant with almost 30 years of career in gaming, was initially brought on board to work with the game teams to look at how to heighten delivery and pace at this crucial point in the business’ trajectory. Wright will remain with DREST for the next twelve months while the new game launches globally.

Hafele India Showcases Innovation at IndiaWood 2024 Exhibition

Maximizing the value of space. Together.

Hafele’s history is a story of consistent movement from furniture to the door into the room. Our path has led from functionality to atmosphere and connectivity and on to a sustainable view of the customer process – from product development to after-sales support. In addition to our dynamic entrepreneurial spirit, this passion for meeting customer needs has been an essential part of our DNA since the foundation of the company by Adolf Häfele. And that is what we want to continue to strengthen in the future.

Hafele’s brand purpose is to maximize the value of space. Together,’ serves as a guiding compass, leading us in crafting holistic and sustainable environments for our customers where they can enjoy the multiplied benefits of their living and working spaces.

Our purpose has 4 dimensions – Functional. Intelligent, Atmospheric, and Organised.

Hafele and The Fibonacci Sequence:

The Fibonacci sequence, known for its aesthetically pleasing ratios, is often used in architectural and photographic design to create visually harmonious compositions. Artists and designers apply the Fibonacci numbers to determine proportions, spacing, and dimensions in their work, creating a sense of balance and beauty. The sequence’s prevalence in nature also inspires artistic creations, contributing to a visually appealing and naturally harmonious design.

In nature, the Fibonacci sequence acts as a driving force, shaping growth with elegance and harmony. It is frequently observed in the arrangement of plant structures and the spiral patterns found in various organisms. The sequence’s prevalence in nature reflects its role in optimizing growth, contributing to the perceived beauty and efficiency observed in the biological world.

This mathematical marvel mirrors Häfele’s dedication to creating inspired spaces, seamlessly integrating beauty, and enhancing functionality through its products and services. In essence, our brand purpose and the principles of Fibonacci inspire us to unlock the full potential of space, delivering maximum value to our customers.

The 4 Dimensions of Hafele’s Brand Purpose and Product Highlights:

Embracing a distinctive approach this year at IndiaWood held between the 22nd to 26th of February 2024, our booth embodied the 4 dimensions of our Brand Purpose – Functional, Intelligent, Atmospheric, and Organised using the Fibonacci Sequence. Our comprehensive product range showcase aligned seamlessly with our customers’ aspirations through an immersive walk-through.

Functional: This has been the core of our business for a hundred years now. But it’s about more than just opening or closing furniture. It’s about more convenience for the user, it’s about flexibility and multi-functionality, it’s about reliability, quality, and longevity, it’s about making ideas possible and it’s about inspiration for our customers.

•  Our holistic range of kitchen and home solutions from our in-house global assortment – the Matrix Drawer and Runner Systems, Free Flap Fittings, Metalla 510 Furniture Hinges, and Wire Storage Solutions reflect the strong competencies that Hafele holds in research, development, engineering, and manufacturing; and come with the well-recognized quality standards that our brand stands for, globally.
•  Bringing forth the rising trend of incorporating quartz surfaces in the kitchen, Häfele launches its new sinks range – Lithos which means stone in Greek, aptly named to represent its inherent sturdiness, longevity, and reliability. Engineered and composed of up to 80% colored quartz stone grains, Lithos aims to provide an effortless transition between the sink center and the countertop, enabling a seamless design language in your kitchen.
•  Autonova Vertical Hideaway Bed System and Monaco Bunk Bed System perfectly transform your interior space into various settings, e.g. based on the time of the day – where in the daytime there may be more free space required for work or play, the bed fittings can be retracted while during the night, the bed fitting can be drawn out for you to unwind or basis multiple functionalities desired – where the bed fitting can be converted into a study table unit by day.
•  From offering elegant access to your walk-in wardrobe set-up to functioning as a captivating partition system between living areas or in commercial spaces, the Aluflex 80 B Aluminium Profiled System provides a mesmerizing floor-to-ceiling sliding solution with numerous panel design and material application possibilities. The patented system operates on the bottom roller and track mechanism, placing the maximum load of the door on the base and allowing door weights of up to 80 kg. The integrated double-sided soft closing mechanism of Aluflex 80 B enables smooth and quiet operations while opening and closing the doors on either side.

Intelligent: Homes are becoming intelligent and so are our range of products and services. Thanks to our smart appliances and digital security solutions, the components in the room can be controlled easily and conveniently and can also be connected with other smart systems as needed. We strive to be an innovative player in the digital world of today and tomorrow.

•  With Häfele’s Premium and Luxury Range of Appliances, cooking, baking, refrigeration, and washing are no longer mere chores – they provide an almost recreational experience! These innovative home appliances augment flexibility & co-ordination within the kitchen as well as can seamlessly complement the overall look and design of your kitchen.

Experience a smart, connected technology in the kitchen with the Celsius° Cooking™ system from ASKO. It’s built with the Hestan Cue connected cookery technology and consists of a high-quality induction hob – an appliance that manages to be both highly advanced and user-friendly – with electronically linked pots and pans and a temperature probe. Transforming the standard concept of aspiration into modular, innovative, multifunctional structures that are fully integrated into the kitchen is Falmec’s Shelf Extraction Systems that transcends the traditional boundaries of extraction.

Meet your daily cooking needs with a level of smarter efficiency through our exclusive range of Altius FS Built-in Hobs especially built to cater to Indian cooking patterns. Extend your culinary skills to experimental baking, grilling, or roasting, with our Diamond ORB 77 Built-in Oven. Enhance your cooking experience further with our smart, gesture-controlled Aella 90 Cookerhood that works effectively to pull in all the smoke and fume residues.

Discover healthy cooking with the NOIL Air Fryer which prepares 100% delicious food with 90% less oil. Brew a full-flavored cup of coffee with U-Kaffee’s rapid thermoblock technology and 15-bar pump pressure that ensure that the coffee grind is exposed to precise pressure and temperature conditions.

•  Hafele’s Kabi-Net Digital Locks are a compact and unique range of locks that enable secure biometric access to your precious belongings stored in drawers, cabinets or wardrobes. Taking care of your security worries, these locks bring convenience and peace of mind. A three-color LED indicator updates you on the status of the lock while also providing you with an alarm if the battery is low. These locks also feature an emergency key which is unique to the lock and an auto-locking function, enhancing safety.

Atmospheric: When we move around in rooms, we experience the functions and the technology, and emotions are invoked as well. These have to do with well-being and orientation, qualities that we often perceive on an unconscious level. That’s why we have been working with the topic of light to create a unique selling point in the market with the systematic combination of furniture and room lighting – which also improves the quality of the atmosphere in the room, no matter whether the space is designed for living or working.

•  Häfele’s Loox Range has been meeting the demands for lighting in furniture as well as the growing needs for networking and digitalization for more than a decade. The solutions offered within this range maximize simplicity and flexibility as well as assure high reliability. The range presents itself as a unique combination of elegant design and state-of-the-art technology making it the perfect choice for any home furniture application, be it Task Lighting for Kitchen cabinets and plinths, Decorative Lighting for Living Room Showcases, Mood Lighting for Bedroom Applications or pure Functional Lighting in Wardrobes.
•  Terra Quartz Surfaces under the Häfele Surfaces brand defines all that is “Häfele” – it comes with our promise of exceptional German quality. The range is immensely strong, versatile, and creatively workable for a wide array of home applications. Owing to the inherent properties of quartz, Terra surfaces are non-porous as well as anti-bacterial, making them 100% safe, hygienic, and long-lasting. The range offers over 20 classic and contemporary colors that add to the versatility of this range. Each color has a soul and unique characteristic of its own.

Organized: We not only take care of products and solutions but also our customers’ processes. No matter whether they have to do with the manufacture of furniture or with the development of project business. We want to provide our customers with tangible added value by helping them achieve goals easier, faster, safer, and more efficiently. For instance, we can do this with customized planning services or specialized installation services for our customers.

•  Hafele’s Service+ consists of services that give our customers considerable added value in terms of building expertise, increasing productivity, or providing individually customized solutions. The aim is to create solid long-term foundations for our comprehensive service promise and to make Häfele an indispensable partner for our customers. The focus here lies not so much on us and on what we do – but rather, on the benefits derived by our customers. We want to empower them with opportunities to develop and expand their skills – both as masters of their trade and as entrepreneurs. We want to support them in the planning and realization of their projects and relieve them of as much work as possible, thereby providing them with a helping hand to use their most valuable resource – time – as efficiently as possible. We aim to give our customers peace of mind and the assurance that even after the end of a successful project completion, we will continue to be there for them as a reliable partner, shouldering responsibility.

Bahrain Tourism and Exhibitions Authority Successfully Concludes Three-City India Roadshow

National, 29 February 2024 – Bahrain Tourism and Exhibitions Authority (BTEA) successfully concluded its three-city roadshow in India from February 12th to February 16th, 2024. The event featured the participation of 17 partners from Bahrain who visited Ahmedabad, Delhi, and Bangalore, engaging in meaningful interactions with the travel trade fraternity of these cities.

The Bahraini delegation comprised leading Destination Management Companies (DMCs), hoteliers, and airline partners, with a high focus on the Indian market. Through over 150 productive one-on-one Business-to-Business (B2B) meetings, BTEA effectively showcased Bahrain’s diverse tourism offerings to the travel trade professionals of the three cities. Additionally, the team delivered concise destination presentations highlighting Bahrain’s cultural, adventure, shopping, sightseeing, and staycation experiences.

As the sole island destination in the GCC region, Bahrain, often referred to as the pearl of Arabia, boasts stunning beaches, water sports, and unique activities like pearl diving and shucking, catering to tourists’ varied interests. Renowned for its safety, particularly for women travellers, and vibrant nightlife, Bahrain promises an enriching four-day holiday experience for Indian visitors.

Ms. Maryam Toorani, Director of Marketing and Promotions at Bahrain Tourism and Exhibitions Authority (BTEA) said “We are delighted with the overwhelming response received during our India roadshow. It was a testament to the growing interest and demand for Bahrain as a preferred destination among Indian travellers. Through strategic partnerships and collaborative efforts, we aim to significantly increase the number of visitors from various segments such as leisure, MICE, and weddings in the coming years.”

Bahrain Tourism and Exhibitions Authority (BTEA) is poised to leverage the impetus gained from the India roadshow to implement innovative marketing strategies, expand outreach initiatives, and develop tailored experiences that resonate with the evolving preferences of Indian travellers. By binding the power of collaboration and innovation, BTEA is confident in its ability to position Bahrain as a unique tourism destination for Indian travellers.