16, Feb 2024
SOKU Cosmetics launches in India, introducing a new era of inclusive beauty products

16th February 2024, National: SOKU Cosmetics, a skincare and makeup brand, has officially launched in India, ushering in a new era of inclusivity, diversity, and empowerment. Founded on the belief that good skincare should be easy, affordable, and effective, SOKU offers multi-purpose products that seamlessly blend natural ingredients with science-backed innovation. The cruelty-free brand aims to empower everyone to achieve healthy, radiant skin without the hassle, offering a diverse product range that includes items such as eyeliners, lipsticks, compact powders, face washes, face moisturizers, and sunscreens.

The global cruelty-free market has experienced significant growth over the past decade and is projected to reach USD 14.23 Billion by 2030, registering a healthy CAGR of 4.56%. The scientifically backed formulations of SOKU’s products reflect the promise of makeup with skincare and are vegan and cruelty-free. None of the brand’s products use parabens, sulphates, silicones, phthalates, mineral oil or gluten which make them safe for long-term use.

Expounding on the brand’s goals, Jagathi Reddy, Director at SOKU Cosmetics stated, “SOKU Cosmetics aims to shatter traditional skincare complexities, offering straightforward solutions and beautiful packaging that inspire confidence and self-expression. Our products are accessible, aspirational, and designed to make you feel proud of your skincare and makeup journey.”

Orooj Fareena, Brand Head at SOKU Cosmetics, noted, “We recognize the need of the hour in today’s world of skincare and cosmetics, which is why our brand’s beauty solutions are FDA-approved, toxin-free, and align with our commitment to sustainability.” Orooj further added, “With our affordable yet premium skincare and makeup products, we hope to provide a luxury skincare experience to all members of the beauty community without having to burn a hole in their pockets.”

SOKU Cosmetics is set to revolutionize the evolving beauty industry with its avant-garde line of products. SOKU is not just a brand; it is a beacon of hope, embodying possibilities, dreams, and empowerment. SOKU is turning dreams into reality – the dream of self-ownership, the dream of self-empowerment, the dream of conquering the world by bringing together incredible ingredients to create power-packed products that actually work.

16, Feb 2024
Texmaco Rail & Engineering Ltd. Secures a Tender

Kolkata, 16th February 2024: Texmaco Rail & Engineering Ltd., a leading organisation in railway infrastructure development, has been awarded with a significant contract by Karnataka Rail Infrastructure Development Company Limited (K-RIDE). The contract entails the execution of signalling and telecommunication utility shifting in BSRP Corridor-1, spanning from Yelahanka Junction to Devanahalli Stations of Bangalore Division.

The Letter of Acceptance (LoA) issued to Texmaco Rail & Engineering Ltd. signifies the commencement of a significant project aimed at enhancing the railway infrastructure in the Bangalore Division. The scope of work entails the crucial task of shifting signalling and telecommunication utilities to facilitate the construction of BSRP Corridor-1, a vital component of the Bengaluru Suburban Rail Project.

The project involves meticulous planning and execution, including the design, documentation and completion of signalling and telecommunication drawings, as well as the removal and shifting of signalling and telecom gears to facilitate the progress of earthwork and bridge work for the Bengaluru Suburban Rail Project.

Texmaco Rail & Engineering Ltd. will adhere to the specified standards and requirements set by K-RIDE, ensuring that all materials and equipment procured meet the necessary specifications and undergo rigorous inspection processes. This project marks another significant step towards bolstering the railway network in the Bangalore Division, ultimately enhancing connectivity and transportation efficiency for the benefit of commuters and the region’s overall development.

Mr. Sudipta Mukherjee, Managing Director of Texmaco Rail & Engineering Ltd., expressed his enthusiasm about this opportunity and stated, “We are honoured to be entrusted with this project by K-RIDE. Texmaco is committed to delivering excellence in railway infrastructure development, and we are fully prepared to execute this project with the highest standards of quality and efficiency.”

16, Feb 2024
Honeywell Technology to Power the World’s First Commercial-Scale Liquid Organic Hydrogen Carrier Project

Mumbai, FEBRUARY 16, 2024 – Honeywell today announced that ENEOS, a leading energy company in Japan, will develop the world’s first commercial scale Liquid Organic Hydrogen Carrier (LOHC) project using Honeywell’s solution at multiple sites.

The LOHC solution enables the long-distance transportation of clean hydrogen and can help meet the growing requirements for hydrogen use across various industries by leveraging existing refining assets and infrastructure. The project supports Honeywell’s alignment of its portfolio to three compelling megatrends: automation, the future of aviation and energy transition.

“With more cost-effective long-distance transport, our Liquid Organic Hydrogen Carrier provides a method of more closely matching international supply and demand for hydrogen which enables hydrogen to play a critical role in the energy mix as we move toward lower-carbon economies,” said Ken West, president and CEO of Honeywell Energy and Sustainability Solutions. “By providing solutions to help overcome the challenges of hydrogen transportation, Honeywell is supporting ENEOS in transitioning to a hydrogen-powered future.”

This is one of multiple hydrogen transportation projects on which Honeywell and ENEOS are collaborating. In the Honeywell LOHC solution, hydrogen gas is combined chemically through the Honeywell Toluene Hydrogenation process into methylcyclohexane (MCH) – a convenient liquid carrier – compatible with existing infrastructure. The hydrogen at these sites will be exported – in the same way as petrochemical products – to ENEOS in Japan in the form of MCH. Once at its destination, the hydrogen will be recovered using the Honeywell MCH Dehydrogenation process and released for use, while the toluene can be sent back for additional cycles.

Hydrogen is expected to play a critical role in reducing greenhouse gas emissions. At standard conditions, hydrogen is a flammable gas with low density and cannot be efficiently or easily transported. Current solutions available for transporting hydrogen include liquifying the hydrogen and using chemical carriers such as ammonia, each of which requires additional infrastructure to produce and transport hydrogen.

16, Feb 2024
ICICI Lombard Study Shows 70% Choose Health Insurance for Reasons Beyond Tax Benefits

Mumbai, Feb 16, 2024 – ICICI Lombard General Insurance, one of India’s leading general insurers, unveiled its latest research report today, providing a deep dive into the intricate relationship between tax savings and health insurance among financially savvy customers. Titled: “ICICI Lombard’s report on emerging trends in health insurance with a focus on taxation benefit”, the report offers a comprehensive analysis of the financial behavior and preferences of individuals who have made at least one tax-saving financial investment and own health insurance or have the intention to purchase.

IL-Logo_Print 1

Sheena Kapoor, Head of Marketing, Corporate Communications & CSR at ICICI Lombard, said, “Our recent report on ‘Tax Savings & Health Insurance’ uncovered valuable insights. It’s evident that while tax benefits play a role, they’re not the driving force behind most consumers’ decision to invest in health insurance. Only 30% of respondents identified tax exemptions or rebates as their primary motivation. What truly resonates with our customers is the assurance and security provided by health insurance, surpassing mere fiscal advantages. This revelation reshapes the dialogue in our industry, underscoring the fundamental value of health insurance.”

Key takeaways from the study include:

  • Purchasing health insurance purely for protection – The changes in perception
    Only 30% of consumers cited ‘Tax exemptions/tax rebates’ as one of the top reasons for purchasing health insurance, indicating that tax benefits are not the primary driver for most consumers.
    Women, with the growing female working population, are more likely to purchase health insurance for tax exemptions in the next year.
    What drives Indians to purchase Health Insurance?
    Cashless Claim’ emerges as the top reason for the intention to purchase health insurance, followed by the protection of savings and managing inflating medical costs.
    Intentions for health insurance purchase are not solely driven by tax benefits.
    Information Sources for Tax Savings
    More than 6 in 10 respondents (61%) rely on friends, family, and their bank relationship manager as key sources of information for understanding how to make tax savings.
    The younger age group (21-35 years) shows a greater reliance on self-awareness through knowledge in the public domain.
    Understanding all facets of Health Insurance – protection and investment
    While the understanding of health insurance as a tool for protection is on the rise, only 54% of consumers are fully aware of how they can save tax by investing in health insurance, highlighting the need for increased awareness initiatives.
    The future for health insurance looks promising, with close to 98% of existing health insurance owners expressing their likelihood to renew next year, and 72% intending to 1st time purchase or buy more health insurance in the next year.’
    The Indian Financially Savvy Customers have found the sweet spot when it comes to Health Insurance Investments
    A remarkable 84% of financially savvy customers have invested in health insurance, showcasing the growing recognition of the importance of health coverage.
    The preference for health insurance as a tax-saving option is on the rise in non-metro areas, emphasizing its increasing appeal beyond major cities.
    Age and life stage play a critical role in financial decisions, with individuals aged 26-45 making a greater set of investments.
    Financial Investments and Age Demographics
    Individuals aged 26-35 exhibit the highest intention to invest in health and life insurance, fixed deposits, and mutual funds in the next year, indicating a proactive approach towards financial planning.
    Brand Consideration
    ICICI Lombard is the topmost considered brand for the purchase of health insurance, both for tax-related and non-tax-related reasons.
16, Feb 2024
Mahanagar Gas Limited Fuels Conversations on Energy Transition

16 February 2024, Mumbai: Mahanagar Gas Limited (MGL), one of the largest City Gas Distribution companies in India, made a significant impact at the recently concluded India Energy Week 2024, held from 06 February to 09 February in Goa. This prestigious event, inaugurated by the Honourable Prime Minister Narendra Modi, witnessed the convergence of global energy leaders, policymakers, industry experts, and stakeholders to deliberate on the future of the energy landscape in India. Mahanagar Gas
Limited was represented by the senior leadership team including Mr. Ashu Shinghal – Managing Director, Mr. Sanjay Shende – Deputy Managing Director, Mr. Rajesh Wagle – Sr. Vice President (Marketing), Mr. T. L. Sharnagat – Vice President (Contracts & Procurement & Chief Risk Officer), Mr. Gurvinder Singh- Vice President (Projects), Mr. Rajesh Patel – Chief Financial Officer, Mr. Manas Das – Vice President (Commercial & Business Development) and Mr. Sitanshu Roychowdhury – Vice President (Operations & Maintenance).

gas limited

Mahanagar Gas Limited’s dedicated exhibit at the event demonstrated its growth journey towards becoming a name synonymous with natural gas in Mumbai, Thane, and Raigad, and its business achievements in the energy space. The company also showcased its futuristic approach and adaptability at this prestigious platform. MGL’s foray into LNG and CBG emphasized through its exhibit, led to many discussions around the company’s diversification in the sector. The exhibit was inaugurated by Mr. Sandeep Kumar Gupta, Chairman, of Mahanagar Gas Limited in the presence of dignitaries from the industry.

At the India Energy Week Conference, Mr. Sanjay Shende, Deputy Managing Director, Mahanagar Gas Limited shared his insights on the potential of City Gas Distribution (CGD) infrastructure through a distinguished panel discussion, alongside other industry experts. During the session, the discussion centered on the changing energy and economic landscape as well as the escalating demand for natural gas. Drawing on his expertise and experience, he highlighted the critical role of the development of gas supply networks in India’s energy landscape and the pivotal role of natural gas and CGDs in the country’s quest of energy transition.

Commenting on the participation at India Energy Week 2024, Mr. Ashu Shinghal, Managing Director, Mahanagar Gas Limited said, “We are delighted to have been a part of India Energy Week 2024, as it aligns perfectly with our commitment to sustainable energy solutions and fostering dialogue on India’s key energy challenges. Through numerous insightful discussions, knowledge-sharing sessions, and interactive exhibits, India Energy Week was a great platform for us to showcase our capability in the energy sector and demonstrate our steadfast commitment to pioneering sustainable solutions that power India’s progress.

16, Feb 2024
Raw milk face packs for brighter skin By Dr. Blossom Kochhar, Chairperson Blossom Kochhar Group of Companies

In the pursuit of radiant and glowing skin, sometimes the most effective solutions are found in nature. Raw milk, with its rich blend of vitamins, proteins, and lactic acid, serves as a versatile ingredient for DIY face packs that can rejuvenate your skin. This article explores eight raw milk face packs, each tailored to address specific skin concerns, ensuring that you can harness the power of nature for a brighter and more luminous complexion.

RAW MILK FACE PACK

Turmeric and Raw Milk Face Pack
Ingredients:

2 tablespoons of raw milk
1 teaspoon of turmeric powder
Why this pack: Turmeric is known for its anti-inflammatory and brightening properties. When combined with the moisturizing effect of raw milk, this face pack becomes a potent solution for reducing blemishes and dark spots. Use it twice a week, and be cautious with the turmeric quantity, as excessive use may temporarily stain the skin.

Honey and Raw Milk Face Pack
Ingredients:

2 tablespoons of raw milk
1 tablespoon of honey
Why this pack: Honey is a natural humectant that helps retain moisture, making it an excellent complement to raw milk. This pack is perfect for those with dry skin, providing hydration and a radiant glow. Apply it weekly, leave it on for 15-20 minutes, and rinse thoroughly. Ensure the honey used is pure and free from additives for optimal benefits.

Oatmeal and Raw Milk Face Pack
Ingredients:

2 tablespoons of raw milk
1 tablespoon of finely ground oatmeal
Why this pack: Oatmeal acts as a gentle exfoliant, making this face pack ideal for sloughing off dead skin cells and promoting cell turnover. Raw milk complements the exfoliation with its moisturizing properties. Use this pack bi-weekly for smoother and brighter skin. Adjust the consistency by adding more milk if needed, and massage it in circular motions while applying for added exfoliation.

Cucumber and Raw Milk Face Pack
Ingredients:

  • 2 tablespoons of raw milk
  •  2 tablespoons of cucumber juice
    Why this pack: Cucumber is renowned for its soothing and cooling properties, making it a perfect match for raw milk. This pack is excellent for calming irritated skin and reducing puffiness. Refrigerate the cucumber before extracting its juice for an added cooling effect. Apply it twice a week for refreshed and brighter skin.

Besan (Gram Flour) and Raw Milk Face Pack
Ingredients:

  • 2 tablespoons of raw milk
  •  1 tablespoon of besan (gram flour)
    Why this pack: Besan acts as a natural cleanser, absorbing excess oil and impurities from the skin. Combined with raw milk, this face pack helps in maintaining an oil-free and bright complexion. Use it weekly, and customize the consistency by adjusting the quantity of besan. Rinse thoroughly and follow up with a moisturizer for optimal results.

Papaya and Raw Milk Face Pack
Ingredients:

  • 2 tablespoons of raw milk
  •  2 tablespoons of ripe papaya pulp
    Why this pack: Papaya contains enzymes like papain, known for exfoliating and brightening the skin. Mixed with raw milk, this face pack provides a gentle yet effective solution for achieving a radiant complexion. Use it bi-weekly, leaving it on for 15-20 minutes before rinsing. Ensure the papaya is ripe for the best results.

Aloe Vera and Raw Milk Face Pack
Ingredients:

  • 2 tablespoons of raw milk
  •  1 tablespoon of fresh aloe vera gel
    Why this pack: Aloe vera is celebrated for its soothing and healing properties. Combined with the nourishing benefits of raw milk, this face pack is perfect for calming irritated skin and promoting an even skin tone. Apply it weekly, leaving it on for 20 minutes before rinsing. Ensure the aloe vera used is pure and free from additives.

Sandalwood and Raw Milk Face Pack
Ingredients:

  • 2 tablespoons of raw milk
  •  1 tablespoon of sandalwood powder
    Why this pack: Sandalwood has been a traditional skincare ingredient, known for its skin-brightening and anti-inflammatory properties. Mixed with raw milk, this face pack becomes a luxurious treatment for achieving a radiant complexion. Use it once a week, leaving it on for 15-20 minutes before rinsing. Adjust the quantity of sandalwood for your desired consistency.

Embrace the goodness of raw milk and natural ingredients with these DIY face packs to reveal a brighter and more radiant complexion. Remember to perform a patch test before applying any new ingredient to your face, especially if you have sensitive skin. Additionally, consistency is key, so make these face packs a part of your regular skincare routine for the best results.

16, Feb 2024
MultiFit announces Fun Street 2.0 Love You Zindagi

Pune, India – February 16, 2024 – MultiFit proudly presents the exhilarating MultiFit Fun Street 2.0 Love You Zindagi, that is set to electrify Amar Business Zone on Saturday, February 17th, 2024, from 6:30 am to 10 am.

 This dynamic event promises an unforgettable morning filled with an array of activities is designed to invigorate mind, body, and soul. Located at the vibrant Zudio stretch, the venue will be transformed into a hub of energy and excitement for participants of all ages.

 The stage will be alive with pulsating performances, including energizing Zumba sessions, infectious Bollybeats, and adorable Poodle dances by Little Millennium. Engaging emcee interactions will keep the crowd entertained, while special felicitations will honor challenge winners and lucky draw recipients, adding an element of thrill to the festivities.

 Off-stage, while grownups immerse themselves in the excitement of the MultiFit Fun Zone‘s exhilarating challenges and fitness circuits, little children get to enjoy a captivating Kids Corner, complete with a bouncy castle, Moko Jumbies, tattoo artists, jugglers, and more, ensuring endless fun for the little ones.

 Deepti Sharma, Director of MultiFit, expresses her enthusiasm for the event, stating, “At MultiFit, our mission is to make fitness an integral part of people’s lives while fostering a sense of community and joy. MultiFit Fun Street 2.0 embodies this spirit, offering a platform for individuals to celebrate wellness and happiness together.”

 Ensuring the safety and well-being of all attendees, Jupiter Hospital will be present with ambulance services, physiotherapy assistance, and nursing support throughout the event. Meanwhile, participants can explore opportunities at the MultiFit registration and sales desk or capture memorable moments at the Testimonial and Selfie Kiosk.

 MultiFit Fun Street 2.0 Love You Zindagi is made possible through the support of valued associations including Fast & Up, Pula, Jupiter Hospital, Little Millennium, and Paushtik Switch, reflecting a collective commitment to promoting holistic wellness within the community. The event is organized in association with Citta, Rest the case and Thinker place.

Don’t miss out on this one-of-a-kind celebration of fitness and fun! Join us at MultiFit Fun Street 2.0 Love You Zindagi and let’s embrace the joy of living to the fullest.

16, Feb 2024
YFLO organised a session “Design Your Story” to inspire young FICCI Ladies

Hyderabad, February 16, 2024: Young FICCI Ladies organisation organised a unique session, “Design Your Story” in the city on Thursday at Hotel ITC Kakatiya, Begumpet.

YFLO

The session featured two distinguished speakers who have significantly influenced the realms of storytelling and design.

One of the speakers was Karishma Mehta, a writer and photographer. Another distinguished speaker Riddhi Khosla Jalan, a prominent design influencer

They were in conversation with Arthi Shah, Chairperson of YFLO. Karishma Mehta said the most important step was the first step when you begin. The stories we curated and told not only enlightened the people but also impacted the lives of the people whose stories we told. We also raised money and helped them come out of their situation. One such situation was a lady with five daughters who was expecting a sixth one, hoping to be a boy. Her husband who was an alcoholic manhandled her. She was hospitalised and her husband was sent to jail. Our story ensured financial security for them and we raised Rs 25 lakhs she shared.

Another story was of Ali Bhai of Jammu Kashmir, who spent 23 years in jail for a crime he didn’t commit. We have helped him, as well as, raised money to bail out women from sexual work. Our stories made a huge difference to people, she narrated.

Riddhi Kosla Jalan told how twists and turns shaped her life for where she is today. From interior designer to the owner of a kid’s furniture store, she has now reached a place where she is known for her design influence. My goal is to be among the best design influencers in the world, she said.

Whatever you see me on Instagram is 100% me, she shared. She also shared how from being a designer she turned out to be managing media as a design influencer. I invest in good quality people who help me manage my professional duties. She advised her participants not to compete with contemporaries, but rather collaborate.

Giving her opening remarks Arthi Shah, Chairperson of YFLO said let’s embrace the convergence of these two worlds and explore how stories can be crafted and enhanced through thoughtful design. Both Karishma and Ridhi have exemplified the theme of learning, exploring, and executing in their respective fields, leaving an indelible mark on their audiences.

I hope this event inspires you to design your own compelling story, Arti said.

One of the speakers is Karishma Mehta, a writer and photographer. She is the founder and manager of the website Humans of Bombay and the author of the related book Humans of Bombay.

Inspired by the Humans of New York (HONY) website, the Humans of Bombay website carried the stories and lives of people in Mumbai. Humans of Bombay showed that every person is unique, inspirational, and relatable. It has successfully built a community of more than three million people who believe in the power of humanity. Karishma Mehta started ‘Humans Of Bombay’ – a page that today has over a million followers on Facebook and twice as many on Instagram. She is also a freelance writer and TEDx presenter.

Another distinguished speaker Riddhi Khosla Jalan, a prominent design influencer, offers valuable insights into the creation of visual narratives and leveraging design for impactful storytelling.

16, Feb 2024
India's CFP Professional Community Soars to Record High

India, 16 February 2024 – With more than 50% of people who have never received financial planning advice intending to seek it within the next three years*, Financial Planning Standards Board Ltd. (FPSB) is pleased to report the number of CERTIFIED FINANCIAL PLANNER professionals worldwide grew by 5.1% over the previous year. FPSB and its global network of organizations
increased the number of global CFP professionals by 10,768 to a total of 223,770 as of 31 December 2023. India saw a surge in demand for professional financial advice, with the community registering a record 2731 CFPs over the year with an 8.5% growth.

The growth in the number of CFP professionals complements findings from the FPSB Value of Financial Planning Global Consumer Research 2023 that shows those who work with CFP practitioners report better quality of life, enjoy more financial confidence and resilience, and are more satisfied with their financial situation, with 98% of clients reporting they trust their CFP professional to act in their best interests.

“We’re pleased to see the number of CERTIFIED FINANCIAL PLANNER professionals continues to increase year-over-year to meet the rising demand for professional financial planning advice,” said FPSB CEO Dante De Gori, CFP. “As the global community of CFP professionals grows, more people around the world can access financial planners who have committed to high standards of
competency, ethics, and practice to build holistic financial plans as they face increased costs of living and complex financial decisions. For nearly three decades, the global CFP professional community has steadily grown, reaching its highest ever at over 223,700. This growth is a true testament to the value CFP certification holds in the global financial planning profession and the clients Certified
Financial Planner professionals serve”.

Sharing the numbers, Krishan Mishra, CEO, of FPSB India said, “We are thrilled to announce that India’s CFP professional community has reached an unprecedented milestone, boasting 2,731 dedicated professionals committed to delivering high-quality financial guidance. This remarkable 8.5% surge reflects not only the growing demand for financial planning advice in our country but also
underscores the increasing importance individuals place on securing their financial future. As India proudly ranks among the top 5 in global net growth rates, this achievement speaks volumes about our nation’s dedication to fostering financial literacy and stability. Together, we continue to empower individuals to make informed financial decisions and navigate their journey towards prosperity.”

CFP professionals around the world are helping clients build holistic financial plans to achieve their
goals, as they continue to deal with global economic uncertainty and inflation. The global community
of 223,700+ CFP professionals commits to rigorous standards of competency, ethics, and practice and
to putting clients’ interests first.

 

16, Feb 2024
Tasva Unveils its Latest Fashion Destination in Pune, Marking the Grand Opening of its 9th Store in Maharashtra

Pune: – Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani, is pleased to announce the launch of its new store in Pune, making it their 9th store in Maharashtra. With this feat, Tasva has achieved the milestone of 76 stores across the country.

The new store, strategically located in Kohinoor World Towers, a luxurious commercial property, will cater to the discerning clientele of the city and surrounding region, offering a wide range of meticulously curated wedding and occasion wear with its new perspective, seamlessly blending comfort with style.

tasva

Tasva’s 9th store in Maharashtra in Pune marks a significant milestone in the brand’s journey, emphasizing its growth and continued commitment to delivering unparalleled fashion and lifestyle products. The new store of the brand is spread across 3,219 sq. ft. and presents a remarkable range of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and accessories such as safas, brooches, pocket squares, shawls, stoles, mojaris, and more. The elegant ambience of the store complements the exceptional collection. Tasva’s team of knowledgeable stylists is dedicated to understanding customers’ unique preferences and providing personalized assistance.

Each garment reflects Tarun Tahiliani’s signature style, expertly crafted with impeccable attention to detail to create the Tasva fit. Tasva uses fabrics such as silk, banarasi brocade, velvet, and cotton that celebrate the rich heritage of Indian textiles. Traditional embroidery such as zardozi, aari, chikankari, and gota work has been extensively used across the collection, combining the elegance of Indian craftsmanship with contemporary silhouettes for the global Indian.

Sharing his thoughts on the unveiling of the new store, Tarun Tahiliani, the Chief Design Officer, Tasva, said, “Tasva has been a long-held dream of mine, made possible via Aditya Birla Fashion and Retail. The name itself represents the finest version of oneself, which we have worked hard to accomplish through the brand. For the longest time, I’ve heard that ethnic wear is uncomfortable, and Tasva is an attempt to rectify that. We have designed garments that provide our consumer, the Indian Man, with a fabulously made, internationally.”

Commenting on the launch, Ashish Mukul, Brand Head, Tasva, remarked, “Tasva has significantly built a strong customer connection with its best-in-class product offering and unique store experience for men’s Indian wear consumers. With a complete product offering across Indian occasions and wedding wear apparel and accessories for men, we believe a strong market like Noida offers tremendous potential for us to take this brand to many more shoppers.”

Store Address: – TASVA, Shop No 6 & Shop No 22, Kohinoor World Towers, Opp. Ranka Jewelers,

Old Pune-Mumbai Road Pimpri, Pune – 411060