14, Feb 2024
Celebrate Valentine’s Day with Sweet Truth, Sweetheart
National, 14.02.2024: Sweet Truth, the western dessert brand of Rebel Foods, the world’s largest internet restaurant company, launches the campaign “Sweet Truth, Sweetheart,” inviting consumers to indulge in the season of love with its exquisite Limited Edition Valentine’s Day Collection. A special menu featuring a delightful array of treats to elevate your celebrations and spread joy, including the latest heart-shaped cake collection. Available for a limited time, this special menu can now be ordered from EatSure and through various food aggregators.
Experience the joy of Sweet Truth’s specialties this Valentine’s Day with the limited edition collection:
Red Velvet Heart-shaped Cake: A heavenly blend of moist red velvet cake, layered with creamy frosting, and shaped into a heart to celebrate the season of love.
Chocolate Truffle Heart-shaped Cake: Pure decadence with rich chocolate truffle cake, adorned in a heart shape for a sweet celebration.
Red Velvet Cheesecakes: Each bite delivers the ideal combination of velvety red velvet goodness and creamy cheesecake delight.
Aruj Garg, Brand & Category Head at Rebel Foods, stated while commenting on introducing this special Valentine’s campaign, “As we celebrate the season of love, Sweet Truth is delighted to introduce our ‘Sweet Truth, Sweet Heart’ campaign, offering a delectable array of treats to enhance your Valentine’s Day celebrations. We are trying to spread joy and create memorable experiences for our customers. With each delightful creation, our heartfelt aim is to not only spread boundless joy but also curate unforgettable moments for our cherished customers. We invite all our valuable consumers to indulge in the Limited Edition Valentine’s Day Collection and make this Valentine’s Day truly memorable.”
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- By Rabindra
14, Feb 2024
The Den Redefines Celebration of Love with a special Valentine’s Dance Extravaganza
Bengaluru, February 14, 2024: The Den, the first millennial luxury hotel in Bengaluru renowned for its urban elegance and suave comfort, organized Valentine’s Day Dance Workshop Event, ‘Whispers of Love’, in collaboration with Fitness First, India’s leading chain of fitness centres. The workshop took place on February 10 at The Amphi, an open lawn nestled within the hotel’s premises, and this event promises to be a celebration of love, fitness, and social engagement.
Partnering with a prominent health and fitness brand like Fitness First, The Den aims to break the stereotypes and redefine Valentine’s Day festivities with an exclusive Dance Extravaganza workshop. Celebrating the spirit of ‘Amour en Vogue,’ the event featured prominent influencers and guests of the Den and Fitness First participated in an exhilarating Salsa dance session led by expert dance instructors and trainers from Fitness First.
Speaking about the event Mr Vinesh Gupta, General Manager of The Den, Bengaluru, said, “Today, in our fast-paced world where health and wellness are paramount, The Den is delighted to introduce the Valentine’s Day Dance Workshop Event. This special event not only offers a refreshing approach to celebrating love but also underscores our commitment to promoting a healthy lifestyle. We, at The Den, consistently strive to provide our guests with memorable experiences that transcend conventional hospitality norms, and our latest event, ‘Whispers of Love’, is a testament to that ethos.”
The evening also witnessed energetic activities, including informative guest interactions and entertaining fitness challenges that witnessed Fitness First trainers giving away free guest passes to all the participants and winners. To promote healthy living, Fitness First also offered guest passes worth Rs 1,000 to Rs 3,000 and exclusive discounts of 10–15% on Fitness First membership.
With The Den’s state-of-the-art amenities and Fitness First’s expertise, the unique ‘Whispers of Love’ proved to be a big successful event. Redefining the meaning of luxury and sophistication, The Den, with its fusion of luxury, comfort, and innovation, continued to set new standards in the hospitality industry by offering guests an unforgettable experience that resonated with modern travellers and traditionalists alike.
14, Feb 2024
Pioneering Legacy Construction: Unveiling Theory of Reference Building: Legacy Matrix’ by Devesh Purohit
In the groundbreaking work, “Theory of Reference Building: Legacy Matrix,” Devesh Purohit unfolds a revolutionary perspective on the global evolution of Public Relations. Grounded in 12 years of scrupulous research and insightful observations, Purohit introduces an all-encompassing framework for legacy building, pushing beyond conventional brand development to craft enduring legacies.
At the core of Purohit’s thesis is the compelling idea that “Legacy is built in the culture.” He meticulously explores this concept, providing readers with insights and elements to navigate diverse cultures and carve out lasting legacies. Delving into historical contexts, Purohit sheds light on pivotal figures who adeptly utilized PR to shape the course of the world.
“Theory of Reference Building: Legacy Matrix” captivates readers with impactful narratives, citing examples from various brands, cultures, and personalities. Case studies, including Mahatma Gandhi and Ferrari, enrich his framework, illustrating its applicability to both human and organizational brands on a global scale.
The book’s writing style is accessible and clear, making the intricate ideas presented within it accessible to a broad audience. Purohit’s seamless integration of diverse examples and concepts into a cohesive narrative enhances the overall readability.
A notable aspect of the book is Purohit’s transparency about his own journey. Inspired by the iconic Shah Rukh Khan, the author openly acknowledges failures in his 2023 pitching endeavors, underscoring the sincerity and authenticity of his commitment to the subject matter.
Devesh Purohit, a seasoned PR Consultant with a decade of experience and a Gold-Medalist in MAPR from Hinduja College, Mumbai, has meticulously crafted “Theory of Reference Building: Legacy Matrix” as a groundbreaking project. His intellectual property, Legacy Matrix, bridges the gap in strategic direction and tactical planning for those aiming to craft a brand legacy.
The book holds particular relevance for thought leaders, founders, CEOs, and artists aspiring to leave an indelible mark. Purohit’s Legacy Matrix stands as an invaluable resource for PR professionals, offering insights into PR strategy, brand building, and advocacy, transforming the role from mere presence building to influential power building.
In conclusion, “Pioneering Legacy Construction: Unveiling ‘Theory of Reference Building: Legacy Matrix'” is a sincere and earnest effort that beckons readers on a transformative journey, presenting a customizable blueprint for legacy building. Devesh Purohit’s contribution to the field of Public Relations is commendable, marking a paradigm shift that will undoubtedly redefine how we perceive and approach brand legacy.
14, Feb 2024
SBI General Insurance Company Ltd. inaugurates new branch Office in Udaipur, Elevating Customer Engagement
Udaipur, 14th February 2024 – SBI General Insurance Company Ltd., one of India’s leading insurance companies announces the inauguration of its new branch office in Udaipur. The new office space aims to elevate the standard of customer service, reinforcing the company’s unwavering commitment to delivering premium insurance solutions and unparalleled customer experiences.
This strategic initiative exemplifies SBI General Insurance’s dedication to adapting to the evolving needs of the community and further strengthening its foothold in Udaipur. The branch is relocated at 222/21, 4th floor, Raj Tower, Udaipur 313001. The newly located branch office will be a new touchpoint for the residents of the region to access SBI General’s comprehensive insurance solutions.
Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance Company Ltd. inaugurated the branch office in the presence of Mr. Bhupendra Joshi, Deputy General Manager – Udaipur AO, State Bank of India, Mr. Amit Singhal, Regional Head – North 2, SBI General Insurance Company Ltd. and other dignitaries from State Bank of India and SBI General Insurance Company Ltd.
This relocation marks a significant stride for SBI General Insurance, emphasizing its forward-thinking stance on insurance solutions. The relocated Udaipur branch is thoughtfully designed to cultivate a more convenient and accessible environment for both customers and partners. SBI General Insurance has consistently endeavored to add value for its customers by offering insurance products tailored to meet their diverse needs.
Mr. Kishore Kumar Poludasu, MD & CEO, of SBI General Insurance Company Ltd. said, “At SBI General Insurance, our commitment is to provide comprehensive insurance solutions and exceptional customer experiences to the residents and businesses of Udaipur. Our objective is to make general insurance available in every corner of the country at an affordable cost. The relocation of this branch office marks an important milestone in the company’s journey and represents a significant step towards achieving its vision of becoming the most trusted and preferred insurance provider in the region. We believe that our efforts will strengthen our relationships with our customers and contribute to IRDAI’s vision of ‘Insurance for all by 2047’.”
13, Feb 2024
OYO launches joint operation with administration to curb immoral activities in Meerut hotels
Meerut, February 13, 2024. Meerut administration has initiated a special drive in its fight against immoral activities including human trafficking in hotels in Meerut in partnership with OYO. As part of the initiative, strict action against those using OYO’s brand illegally will be one of the top priorities for law enforcement agencies.
The company, committed to ensuring safe and secure stays for its guests, organised a seminar in partnership with the Meerut administration to raise awareness, educate stakeholders, and promote a collaborative approach in the fight against immoral activities in hotels in Meerut. More than 40 OYO hotel operators in the city participated in the seminar. The initiative reiterates OYO’s zero tolerance policy against any kind of immoral activity in its partner hotels.
Ankit Kumar, Deputy Collector, Meerut addressed the seminar as the chief guest and said “Promoting safe and secure hospitality is a priority for the administration. We encourage all stakeholders to have a robust grievance redressal mechanism to solve issues as a priority. A well-trained hotel staff, fully functional CCTV cameras and a dedicated security team is also critical to ensure that guests feel safe and secure during their stay.”
He also shared his views on the role of hospitality industry as partners and neighborhood watch to help police in promoting safety protocols in hotels. It includes regular monitoring and storage of CCTV camera footage in hotels and its surroundings, supervising day to day activities such as maintaining a proper record of all the people staying in the hotels and maintaining a list of top officials and nearby police station in case if there is any help required.
Pawas Sharma, Vice President and North Region Head, OYO, said “OYO has more than 50 hotels in Meerut and surrounding areas and the numbers are constantly growing with the growth of tourism. As part of our ongoing efforts, OYO encourages collaboration with local authorities, community stakeholders, and industry partners to further strengthen safety protocols and promote responsible tourism practices in Meerut. Together, we can create a safe and welcoming environment that instills confidence and trust among travelers.
OYO has a robust safety and security system to ensure that hotels listed on its platform must comply with the safety-related laws and guidelines issued by the local law enforcement agencies. It also provides regular safety and security-related training to its hotel partners and their employees to watch out for red flags such as guest behavior and unusual check-in patterns and take preventive actions.
This initiative is a part of OYO’s national program on promoting safe hospitality in India. OYO has already launched this program in key cities in India that include Gautam Buddha Nagar (NOIDA), Chandigarh and Lucknow.
13, Feb 2024
Angel One Achieves 20.43 Million Clients, Reflecting a Strong 58.5% Year-on-Year Surge
Mumbai, 13 February 2024: Angel One Limited, a leading Fintech Company continues its growth momentum as its client base expanded to 20.43 million, a 58.5% YoY growth, with gross client acquisition of 1.03 million, a 162.7% YoY rise, in Jan’24. As India’s most trusted Fintech Company, Angel One remains committed to empowering a billion lives through harnessing the power of data and technology.
Angel One’s dedication to providing a seamless experience has led to its growth across business parameters. In Jan’24, there were 166.35 million orders, a 93.4% YoY increase, equivalent to 7.56 million average daily orders. The company’s average client funding book stood at Rs 22.49 billion in Jan’24.
Angel One continued its impressive expansion with a noteworthy increase in its Unique Mutual Fund SIPs, reaching 485.49 thousand, marking a remarkable growth of 17.3-fold YoY growth. The company also experienced a significant rise in its average daily turnover, reaching Rs 43,879 billion, reflecting a 157.8% YoY growth. Additionally, Angel One’s overall equity turnover market share, based on option premium turnover, expanded by 52 bps MoM to 17.8% In Jan’24.
Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Limited, said, “Our commitment to innovation and customer-centric solutions has been the driving force behind our growth. Angel One’s SuperApp exemplifies our commitment to innovation and evolution in this domain. As we continuously enhance our SuperApp, enabling clients to enhance their investing journey in equities, Mutual Funds and other asset classes, we aim to empower individuals from diverse backgrounds, including those residing in tier 2, 3 and beyond cities, to achieve their financial aspirations confidently and easily.”
Mr. Dinesh Thakkar, Chairman and Managing Director, of Angel One Limited, said, “At Angel One, our commitment to innovation remains resolute, as exemplified by our remarkable month-on-month growth. We persistently integrate cutting-edge technologies into our operational framework, evolving profoundly over the years. Our mission is to empower a billion lives, and our SuperApp serves as a testament to our unwavering dedication to harnessing the strategic potential of data and technology for the benefit of our clients.”
13, Feb 2024
Lokmat Maharashtrian of the Year Awards is back with its 10th Edition
February, 2024:
Lokmat Media Group gears up to host the 10th Edition of the most prestigious event in the country – Lokmat Maharashtrian of the Year Awards (LMOTY). With a legacy spanning 14 years, LMOTY stands as a beacon of honor, celebrating the outstanding achievements of individuals who have left an indelible mark on Maharashtra and beyond. The prestigious award ceremony will be held in front of the iconic Gateway of India, Mumbai on February 15th, 2024 marking the achievements of individuals who shape Maharashtra’s future.
Marking the 10th excellence of the prestigious awards this year, Lokmat Media Group has bagged some renowned collaboration partners among which they have, Presenting Partner – Poonawalla Fincorp, Associate Partner – BKT, Maharashtra Tourism, and Cultural Department of Maharashtra, Banking Partner – UBI, Insurance Partner – LIC, Radio Partner – Radio City, and Gifting Partners – House of Makeup and Power Max.
Over the years, luminaries such as Mr. Piyush Goyal, Mr. Nitin Gadkari, Mr. Sushil Kumar Shinde, and Ms. Nita Ambani have graced the jury panel, lending their expertise to recognize and honor excellence. The selection process for the LMOTY awards is rigorous, involving editorial meetings, public voting, and evaluation by an eminent jury comprising distinguished personalities from various fields.
In addition to the main awards, LMOTY also bestows special honors on individuals who have made exceptional contributions to society. Past recipients include luminaries like the Hon. President of India Smt. Pratibha Patil, Mr. Amitabh Bachchan, and Mr. Aamir Khan, among others, whose exemplary achievements have inspired millions.
Located in the bustling Colaba neighborhood, overlooking the Arabian Sea, the Gateway of India is not only a popular tourist attraction but also a beloved landmark that holds historical significance for the people of Mumbai. Established with the vision to recognize and celebrate excellence across various fields, LMOTY shines a spotlight on leaders in politics, administration, social service, business, arts, sports, and entertainment who have made significant contributions to society. From fostering economic growth to championing social causes, the nominees represent the diverse tapestry of Maharashtra’s success stories.
“At Lokmat, we take immense pride in honoring the exceptional individuals who have shaped the landscape of Maharashtra through their relentless dedication and unwavering commitment,” says Rishi Darda, Joint Managing Director & Editorial Director, of Lokmat Media Group. “Lokmat Maharashtrian of The Year is more than just an awards ceremony; it is an attestation to the spirit of Maharashtra and the remarkable individuals who embody its ethos.”
13, Feb 2024
Goa Tourism awarded the Most Innovative Product Award for Regenerative Tourism
The award was presented by Diya Kumari Hon’ble Deputy Chief Minister and Tourism Minister, Govt of Rajasthan. This award recognizes Goa’s leading role in promoting Regenerative Tourism which focuses on responsible and sustainable practices.
Goa’s ‘Ekadasha Teertha’ initiative brings together spirituality, local culture, nationalism and conscious tourism. Goa’s efforts in preserving heritage, organizing vibrant festivals, offering adventure activities, and having world-class facilities for meetings and events were highlighted. This shows Goa’s commitment to sustainability.
This award firmly establishes Goa as a leader in Regenerative Tourism. It marks an important achievement for Goa’s tourism industry.
13, Feb 2024
IPV announces 14 exits from 2023 with IRR of 61%
Delhi, 13th February 2024: Inflection Point Ventures, India’s most active angel investment platform, has announced 14 exits from 2023 giving a stellar IRR of 61% to its investors.
Amidst challenging market conditions, IPV has consistently demonstrated adaptability through innovative initiatives and collaborations with founders, resulting in remarkable returns.
In 2023, IPV achieved a phenomenal 217% IRR (~40x MOM) with a full exit from Project Light (name withheld). Along with 3 full exits, IPV secured partial exits from 11 other startups throughout the year, delivering IRRs ranging from 20% to 97%. These exits, involving over 1,000 individuals’ investments, translated into lucrative returns, with an average holding period of 1.5 to 2 years. Notable successes include partial exits from high-performing startups like Oorjaa, Devnagri, Aerem, and Ishitva generating an average IRR of 80%. With this, IPV has announced 38 exits in under 5 years.
Vinay Bansal, Founder & CEO, of Inflection Point Ventures, says, “Once again, IPV has emerged as the most active angel investing platform in India despite the ongoing funding winter. With its sharp investment strategy and belief in innovative sustainable startups, IPV will continue to evaluate high potential startups in 2024.”
Amidst the cautious investment climate, IPV remained a beacon of support for startups. The company’s emphasis on post-investment assistance for startups through collaborative efforts with investors played a pivotal role in achieving these successes. Notably, IPV‘s marquee LetsGrow program continued to shine by fostering partnerships with founders and providing invaluable resources in the form of global business networks, CXO expertise, technological insights, business guidance, and unwavering support through challenging times.
Addressing startups affected by the COVID crisis, IPV, through its LetsGrow program, successfully protected investor interests. A unique M&A arrangement between its portfolio companies Sportido and Hudle exemplified this, creating a mutually beneficial outcome for founders and investors alike. Additionally, IPV’s innovative partnership programs, particularly with investment banks, contributed to the success of Koovers, an auto spare parts platform acquired by Schaeffler, delivering a remarkable 47% IRR for investors in less than 2 years.
Ankur Mittal, Co-Founder, of IPV, says, “At IPV, we have always believed in investing in great founders at reasonable valuations. This eventually results in successful exits for our investors. We are a big believer in helping our founders scale up by leveraging our rich
network to help companies not only get timely capital infusion but also rich mentoring to grow their businesses.”
Mitesh Shah, Co-Founder, of IPV, says, “At IPV, our focus continues to discover groundbreaking startups. Since the last quarter of 2023, we’ve witnessed a strong recovery and a robust funding cycle in 2024. Our active investment thesis of 2023 will persist in 2024 too. Maintaining a strong follow-on round pipeline for startups creates a healthy exit pipeline for its investors. To further this commitment, we have launched IPV Ideaschool, an accelerator program. This initiative empowers startups to accelerate their growth and scale rapidly, benefitting from strategic guidance within IPV’s vigorous network. This will further strengthen our portfolio and enable startups to grow and scale their business rapidly with strategic guidance from IPV’s rich network.”
IPV, evaluated over 7000 startups in 2023 and funded 56 deals during the year. Of these, 10 were uprounds, thereby supporting its founders in subsequent funding rounds as well.
13, Feb 2024
5 Quirky Valentine Day Gifts for Car Enthusiasts
Wondering what to gift your boyfriend this Valentine’s Day? We have you covered! Check out these five gifts for car enthusiasts.
When it comes to finding the perfect gifts for car enthusiasts, you want to deliver something special, dependable, yet lively. While, practical gifts are always a winner, but they don’thave to be dull. From high-performance gadgets to sentimental touches, we’ve curated a list of unique and unforgettable presents that’ll leave any car enthusiast speechless. Whether they favour tinkering in the garage or pushing limits on the track, discover gifts that speak to their heart and their love for all things automotive.
Gear Knob Hoodie:
quirky way of jazzing up your car interior by dressing up the gear knob! This is for car enthusiasts who love the stick and steer clear of the automatic mania. The gear shifter Covers are not only practical, but they also add a touch of personality and fun to your car’s interior. With a variety of colours and designs to choose from, you can pick the cover that best matches your style and taste. Whether you prefer a bold and eye-catching design or a more subtle and understated look, we have something for everyone.
Portable Car Dustbin:
Keep your vehicle clean and organized with our portable car dustbin. Compact yet spacious, it effortlessly collects trash on-the-go. Designed for convenience with a secure lid and easy- emptying feature, maintaining a tidy car has never been easier.
Bone shaped Cushion:
Experience unparalleled comfort and support with our ergonomic car neck pillow. Made with soft, mouldable materials, it cradles your head and neck, easing tension and promoting relaxation. Easy to assemble with adjustable straps, it’s perfect for driving, reading, or traveling anywhere.
Car Charger 36W:
Stay powered up on the go with our reliable car charger. Compact and efficient, it rapidly charges your devices while you drive. Universal compatibility and smart technology ensure fast, safe charging wherever your journey takes you. Essential for modern travellers!
Car Perfume:
Elevate your driving experience with our exquisite car perfume. Infuse your vehicle with refreshing scents that captivate the senses. Long- lasting and easy to install, it brings a touch of luxury to every journey. Drive in style with our signature fragrances.
