20, Jan 2024
Kia Seltos Introduces Seltos Diesel with 6-speed Manual Transmission

Mumbai, 20 January 2024: Kia, India’s leading premium carmaker, today launched 5 new Seltos 6-speed manual transmission variants in Tech line trims, featuring diesel engine options. Starting at a competitive price of INR 11,99,900 (Ex-showroom) across India, Seltos now comes with a total of 24 variants, offering its discerning customers the most extensive range of drive options. Launched in July 2023, the New Seltos has achieved remarkable success, with sales reaching 65,000 units to date.

The new Seltos offers 32 safety features, including Robust 15 Hi-safety features (standard across the range) and 17 most evolved Level 2 ADAS autonomous features. The mid-SUV boasts features like a dual-screen panoramic display with a 26.04 cm Full Digital Cluster and 26.03 cm HD Touchscreen Navigation, Dual Zone Fully Automatic Air Conditioner and R17 43.66 cm Crystal Cut Alloy Wheels. Other remarkable features include a Dual-Pane Panoramic Sunroof and an Electric Parking Brake.

Seltos_1 kia

Mr. Myung-sik Sohn, Chief Sales and Business Strategy Officer, Kia India said, “We always believe in empowering consumers with choices when it comes to drive experience. A lot of customers wanted to experience the joy of shifting gears, and hence, we are introducing 6-speed manual transmission in 5 Seltos diesel variants for true enthusiasts who love to have full control on the road. This inclusion in the new Seltos will make its positioning as the smartest, safest driving experience even stronger.”

Seltos, since its first launch in 2019, has sold 6 Lakh units in Domestic and International markets. The Seltos contribute more than 51% to Kia India’s total domestic dispatches. Seltos is one of the biggest brands for Kia Corporation, with 1 out of every 10 Kia cars sold globally being a Seltos. The new Seltos will grow the mid-SUV segment by reinventing and revamping it with its best-in-segment features and stunning design.

Price List:

Engine

Variant Transmission Price (INR)

1.5l CRDi VGT Diesel

HTE

6MT

11,99,900
HTK 13,59,900
HTK+ 14,99,900
HTX 16,67,900
HTX+ 18,27,900

  Customers can book their variant of choice through the Kia India official website: www.kia.com/in, and via any of the authorized dealerships of Kia India.

20, Jan 2024
Shiv Nadar University Delhi-NCR Hosts Inaugural Industry Partners Meet

New Delhi, January 20, 2024: Shiv Nadar University, Delhi-NCR, held its inaugural Industry Partners Meet today. Themed “Innovate, Educate, Elevate,” the event was attended by industry leaders from over 100 organisations spanning 11 major sectors: IT, core engineering, consulting, financial, FMCG, semiconductor, automobile, social sector, think tanks, startups, telecom, and more. The guests included CEOs of Microsoft, PwC, LinkedIn, and HR leaders from GAIL, McKinsey, and Hewlett Packard Enterprise India.

Industry Partners Meet Image 1

Speaking at the event, Mr. Shikhar Malhotra remarked, “To be the youngest university in India to get an Institution of Eminence tag tells us about the work done by Shiv Nadar University, Delhi NCR. This also puts pressure on us to deliver the best talent. Shiv Nadar University thrives on the symbiotic ties with the industry and holds a mutually interdependent relationship.”

The meet featured insightful sessions, including Leadership Panels. The CEO Panel, discussing ‘Elevating Innovation through Strategic Education Partnerships: A CEO Perspective,’ was a vibrant discussion with panelists including Mr. Shikhar Malhotra, Chancellor, Shiv Nadar University Delhi-NCR; CEO & Vice-Chairman, HCL Healthcare; Trustee, Shiv Nadar Foundation; Mr. Puneet Chandok, President Microsoft India & South Asia; Mr. Sanjeev Krishan, Chairperson, PwC in India and Mr. Ashutosh Gupta, Country Manager, LinkedIn India.

The HR Leaders Conversation included Ayush Gupta, Director of HR at GAIL; Sailesh Menezes, VP and Head of HR at Hewlett Packard Enterprise India; and Harsh Sawnani, Head of India Recruitment at McKinsey & Company. They engaged in a discussion on the Art of Talent Management in the evolving employment landscape.

Dr. Ananya Mukherjee, Vice Chancellor, Shiv Nadar University, Delhi NCR

Thanking the guests for attending the event, Dr. Ananya Mukherjee, Vice-Chancellor of Shiv Nadar University, Delhi-NCR said, “We would like to deepen the partnerships with the industry through the various ideas exchanged during the event. We hope to follow up on these ideas exchange with some concrete steps.”

The event concluded with a fireside chat featuring Ms. Roshni Nadar Malhotra, Chairperson of HCLTech and Trustee of Shiv Nadar Foundation, with the university’s alum Kartik Arora, Co-Founder & CTO at Elevate HQ.

The Industry Partners Meet, besides offering a platform for meaningful conversations and strategic collaborations, also celebrated the vibrant community at Shiv Nadar University Delhi-NCR. As the first inaugural meet, it set the stage for future engagements and partnerships, reinforcing the university’s commitment to excellence in education and industry collaboration.

20, Jan 2024
India’s Premier ESDM Event to accelerate “Design-Led Manufacturing and Semiconductor Ecosystem”

New Delhi, January 20, 2024: The India Electronics and Semiconductor Association (IESA), the premier trade body representing the Indian Electronic System Design and Manufacturing (ESDM) industry, is all set to launch the 18th edition of its flagship event, IESA Vision Summit 2024, on January 24-25, 2024, at the Hilton Convention Centre, Manyata Tech Park, Bengaluru.

The theme of this year’s summit ‘Design-Led Manufacturing – Leveraging the Semiconductor Ecosystem’, will bring together over 1000 delegates from around 275 companies, 25+ top government officials and policy makers, 75+ top industry leaders from across the globe, multiple state pavilions encompassing prominent figures from deep tech, MSME and startup ecosystems, incubators, the latest products, innovations and embedded electronics solutions from 80+ exhibitors, industry report launches, MOUs, product launches, policy announcements from participating states.

Sanjay Gupta, Chairman IESA, and Ashok Chandak, President IESA commented, “We are delighted to welcoming all the stakeholders of the ESDM sector to the 18th edition of IESA Vision Summit theme of Design-Led Manufacturing – Leveraging the Semiconductor Ecosystem. We believe that India has the potential to become a world-class ESDM hub, by leveraging its strengths in design, innovation, and talent, and by creating a conducive ecosystem that supports the entire value chain of the semiconductor industry.”

Some of the notable attendees and keynote speakers at the event include Shri Rajeev Chandrasekhar, Minister of State for Skill Development and Entrepreneurship of India, Shri Priyank M. Kharge (Hon’ble Minister, IT, BT and Rural Development and Panchayat Raj, Government of Karnataka), Shri S Krishnan, IAS (Secretary, Ministry of Electronics & Information Technology, Government of India), Mr. Gary Campbell (EVP, Central Engineering, ARM), Lars Reger ( CTO NXP Semiconductors), and leaders from world renounced companies such as Alphawave Semi, D- Matrix, Lam Research, Synopsis, KLA, Applied Materials, Kaynes, Siemens, Renesas, National Instruments and many more.

The two-day event will also host the IESA Technovation Awards, one of the most prestigious awards of the ESDM industry which recognizes and honors the most innovative and impactful individuals and organizations for their contributions to India’s ESDM ecosystem. The summit will also feature several sessions, panel discussions, and B2B meetings on topics such as semiconductor design, Electronics manufacturing, packaging, Product creation, Skilling and Talent Development, Multiple States ESDM policies, AI, automotive, and more.

20, Jan 2024
Noise launches Noise ColorFit Chrome, Redefining Luxury with a Niche Metallic Design

New Delhi, 20th January 2024: Noise, India’s leading smartwatch and connected lifestyle brand today launched their latest luxury smartwatch, Noise ColorFit Chrome. The luxurious smartwatch seamlessly marries timeless elegance with advanced technology. Positioned asLuxury in Metal,’ the Noise ColorFit Chrome is designed to cater to a discerning audience who values craftsmanship, durability, health and the convenience of modern technology. The Noise ColorFit Chrome boasts a robust construction, combining stainless steel and alloy materials. This heavy metal build not only enhances the watch’s durability but also exudes a sense of opulence, making it a statement accessory for any occasion. The smartwatch is available for purchase on Amazon and gonoise.com at a price of INR 5,000. 

 The Noise ColorFit Chrome is set to redefine the smartwatch landscape, providing a compelling option for those who seek a sophisticated and durable timepiece with cutting-edge technology. The ColorFit Chrome showcases a stunning 1.85-inch AMOLED display with a high resolution of 390*450, delivering crystal-clear visuals even in bright outdoor conditions providing a hassle-free experience. The addition of an always-on display feature ensures convenience and a touch of classic charm, while the impressive 600 nits brightness and hands-free communication with BT calling, in-built microphone, and a speaker. The smartwatch also provides direct access to the dial pad and recent call logs directly from your wrist, cutting down the hassle of taking out your smartphone when indulging in an outdoor experience. In addition to this, one can save up to 10 favourite contacts for quick and easy calling as well. It comes in a range of 3 exciting colours including Elite Black, Elite Silver and Elite Midnight Gold.

 The Noise ColorFit Chrome offers a diverse range of features for both productivity and health monitoring. With the Noise Health Suite™ users can effectively monitor essential health metrics such as heart rate, SpO2, sleep patterns, and stress levels, among others. The smartwatch offers an impressive battery life of up to 10 days, and up to 5 days with BT calling. On the other hand, the integrated Productivity Suite keeps daily reminders and weather forecasts easily accessible. The IP68 water and dust resistance ensures durability in any environment along with 100+ sports mode and watch faces. It also offers seamless pairing with the NoiseFit App delivering a comprehensive suite of features for tracking, monitoring, and strengthening the wellness journey.

 Product Specifications

Noise ColorFit Chrome

Screen

1.85-inch AMOLED

Resolution

390*450 px

Brightness

600 nits

Waterproofing

IP68

Battery Usage

Up to 10 days, and up to 5 days with BT calling

Sports Modes

100+ modes

Watch-faces

100+ cloud-based

Highlight Features

Heavy metal build

(stainless steel + alloy)

Sturdy and analog like build 

20, Jan 2024
AISATS Wins ‘Best Innovation Champion Service Provider Award’ at Wings India 2024

Hyderabad, January 20, 2024: Air India SATS Airport Services Private Limited (AISATS), India’s leading airport services management company, has been honoured with the esteemed ‘Best Innovation Champion Service Provider Award’ at Wings India 2024. The award reinforces AISATS’s role as a trailblazer in advancing aviation solutions at its airports across India. Presented by the Hon’ble Minister of Civil Aviation, Shri. Jyotiraditya Scindia, this recognition underscores AISATS’s steadfast dedication to transforming industry standards through ground-breaking solutions, solidifying the company’s position as a leader in innovative aviation services.

At the core of this triumph lies the revolutionary AeroWash – India’s first and only Robotic Dry Wash Aircraft Exterior Cleaning Service, symbolizing AISATS’s dedication to providing automated airport solutions. AISATS is the only ground handler in the world to provide such a game-changing aircraft cleaning innovation. Besides AeroWash, AISATS provides a comprehensive suite of advancements, including the Solar-Powered Boarding Ramp (for narrow-body aircraft), versatile wide-body and ATR Boarding Ramps, Electric Passenger Coaches for eco-friendly airport operations, Solar-Powered GPUs and Lighting Towers, an Aircraft Mock-Up for hands-on Ground Service Equipment (GSE) training, and Green GSEs contributing to global sustainability. Collectively, these innovations solidify AISATS’s position as a leading solutions provider to the aviation industry.

From L-R, Mr. Jyotiraditya Scindia, Gen. Vijay Kumar Singh (retd.), Mr. Sanjay Gupta - CEO, AISATS, and Mr. Kelvin Seow - CBO, AISATS at Wings India 2024 Ceremony

Mr. Sanjay Gupta, CEO of AISATS, said, “Securing the ‘Best Innovation Champion Service Provider Award’ at Wings India 2024 marks a significant milestone for AISATS. With technology at our core, we are continuously transforming our services to offer innovative solutions that cater to the demands of the modern aviation era. Our team’s relentless effort and unwavering commitment are propelling us beyond boundaries, redefining excellence and innovation in the aviation landscape. Embracing cutting-edge technology and sustainability initiatives, we unveiled unprecedented solutions last year, aligning seamlessly with the Digital India ethos. This recognition fuels our passion even further, and we pledge to uphold our dedication to delivering unparalleled service to clients, actively contributing to the advancement of the nation’s aviation industry.”

With a proven track record of delivering seamless ground and cargo handling solutions to partner airlines, AISATS has its presence in Bengaluru, Delhi, Hyderabad, Mangalore, Ranchi, and Trivandrum. AISATS is now setting its sights on the future, with the development of its Multi-Modal Cargo Hub (MMCH) at the upcoming international airport in Noida and cargo logistics park at Bangalore Airport.

19, Jan 2024
Digitronics Lands a Major Order From Bharat Electronics

Bangalore 19th January 2024: Digitronics, a JSC Group enterprise, has landed a major order from Bharat Electronics to manufacture and supply fully indigenized DC-DC Converters and EMI Filter for use in LCA Tejas Mk1. This move aligns with Digitronics’ commitment to supporting the Government of India’s Atmanirbhar Bharat initiative. Under the contract, Digitronics will design, manufacture, and supply 1500 sets of DC-DC Converters for use in the Pylon interface box (PIB) for LCA Tejas Mk 1.

Speaking about the project, Mr. Naveen Kumar Nathan, Director – Marketing said, “Digitronics remains dedicated to innovation, quality, and national self-reliance, contributing significantly to the advancement of indigenous defence capabilities. We are proud to contribute to the indigenization of LCA Tejas Mk 1, supporting the vision of Atmanirbhar Bharat. This order is a testament to our capabilities in delivering cutting-edge solutions for critical military and aerospace applications, meeting the rigorous quality standards mandated for LCA Tejas with respect to DC-DC Converters. The provision of this key component will significantly enhance the indigenization of LCA Tejas, which is poised to become the cornerstone of India’s air defence.”

The product range includes 50W DC–DC converters, 65W DC–DC converters, and a tailored EMI filter for the Pylon interface box. These converters are engineered for redundancy or individual military and aerospace applications, featuring a self-contained thick film hybrid technology. The fully isolated design operates at 300 kHz for low ripple and fast response time, meeting stringent MIL-STD-461C requirements such as CE01, CE03, CS01, CS02, and CS06. The key features of Digitronics’ DC-DC Converters include MIL-STD-704D compliant to input surges, wide input operating range, soft start with built-in test capability, fast acting output short circuit protection, over voltage protection and state-of-the-art external sync function for switching frequencies.

The EMI filter, model EMI-FM15A, is a compact standalone hybrid solution adhering to MIL-STD-704D & MIL-STD-461E. With a rugged full hermetic hybrid construction, it supports a 15A output current and is compatible with all standard 28V inputs DC/DC converters, ensuring high reliability.

19, Jan 2024
Technical Drying Services, from the house of Pahwa Group

New Delhi, 19th January 2024: Pahwa Group’s leading brand, Technical Drying Services (TDS) celebrated the completion of 25 years in the industry. On the occasion of the silver jubilee, the company pledged to boost its innovative endeavors to amplify its leadership position in providing quality air solutions.

TDS Complete 25 years1

The brand came into existence in the year 1998 with the vision to enable temporary desiccant dehumidification and deploy air solutions to inhibit the moisture threats impacting a wide range of industries. Under the leadership of Deepak Pahwa, the company has achieved significant milestones by registering growth from a handful of clients in the beginning to expanding to 400+ clientele at present.

Over the span of 25 years, the brand has successfully provided its services to some of the leading companies across the industries, namely Reliance Industries, ONGC, Tata Steel, Sun Pharma, JK Cement, etc. to list a few. In addition to this, during the rainy season, when various parts of the country suffer from flooding situations, the rental services of TDS play a crucial role in mitigating the national loss with the help of advanced dehumidification solutions. In a recent flood in Chennai, the Water Damage Restoration solution from the house of TDS immensely contributed to safeguarding and restoring the assets damaged in the deluge situation.

Driven by its unwavering dedication to ensuring customer satisfaction, TDS has been continuously upgrading and tailoring its services to meet the perennially changing demands of the industry. Given to its persistence, the company has been establishing a strong foothold in the country, with a presence in Haryana, West Bengal, Maharashtra, Gujarat, Tamil Nadu, and Telangana, along with an international office in Malaysia.

TDS 25 years

Speaking on the occasion, Deepak Pahwa, Director, Technical Drying Services, said, “The team at TDS diligently works towards innovating continuously to provide breakthrough, cutting-edge solutions for guaranteeing customer satisfaction. Discerning that TDS finds application in an inherently vulnerable industrial setup, there is a need to provide immaculate systems devoid of any scope of error to protect the integrity of the company as well as the lives of on-ground employees working there. In this pursuit, we invariably strive to provide best-in-class dehumidification solutions coupled with highly skilled, NACE trained Airgineers to deliver the quality of work necessary for the industries.”

Since its inception, TDS services have been giving the desired fillip to various companies. The brand comes with the expertise to provide industrial project solutions and quality air solutions for ensuring access to safe confined areas. At the same time, the safe preparation and coating application empower the power plants by minimizing loss incurred due to corrosion and premature coating failure. Likewise, the Water Damage Restoration service contributes to reducing the loss of property and life with the restoration of water-damaged assets.

19, Jan 2024
Mobilla Launches Innovative New Range Of MPOWER Portable Powerbanks

January 19, 2024; New Delhi, India:

Fast-growing mobile accessories manufacturer Mobillaunveils its latest innovation, a line-up of 7 cutting-edge power banks ‘MPOWER’ that redefine convenience and reliability. Rooted in innovation, simplicity, and practicality, these power-packed solutions seamlessly integrate into one’s lifestyle. Launched in New Delhi and Mumbai at Mobile India Expo and Corporate Gifting Show, Mobilla showcased its latest technological innovations to discerning consumers setting the stage for the brands remarkable journey going forward. Consisting of MPOWER MAG-1, MPOWER 105, MPOWER 106, MPOWER 205, MPOWER 206, MPOWER 303, and MPOWER 715, Mobilla’s MPOWER Range is safe, efficient, innovative, and an ideal gifting option, available at affordable prices.

mobilla

MagSafe & Emergency LED Light: A Revolution in Power Banks

Mobilla breaks new ground with the MPOWER MAG-1, featuring advanced MagSafe wireless charging technology. This 10000mAh powerhouse delivers effortless charging by magnetically aligning with your device for a secure, perfect connection every time. The innovative MagSafe system provides next-level convenience and versatility. Simply attach the MPOWER MAG-1 to your wireless charging devices for easy charging without fumbling with cables. Mobilla’scutting-edge MagSafe power banks are an evolution in the on-going innovation. The revolutionary MPOWER MAG-1 sets a new standard for wireless charging speed, efficiency and alignment. The integrated MagSafe technology transcends the normal conventional limits, and leads the pack of future progress. The versatile MPOWER 105 power bank packs 10000mAh of power and an integrated LED flashlight to illuminate any situation. With its 4-in-1 built-in cable, the MPOWER 105 provides charging support for all devices and scenarios. For even more on-the-go power, it is also available in a high-capacity 20000mAh capacity, ensuring you never run out of juice when you need it most. The MPOWER 105’s ample power capacity keep you powered up anytime, anywhere.

Efficiency combined with Simplicity

With simplicity and reliability at the forefront, Mobilla’sMPOWER 106 offers a convenient 10000mAh capacity with 4 in 1 inbuilt cable. For those seeking extended charge, the MPOWER 303 is packed with a mighty 30000mAh and comes with dual USB ports making way for 2 devices to be charged simultaneously. The MPOWER 206 on the other hand combines a 20000mAh capacity with 4 in 1 inbuilt cable, offering a straightforward and effective charging solution.

Lastly, the MPOWER 715 introduces innovation with its 10000mAh power bank featuring a digital display indicator and a detachable Lightning cable inside, ensuring a user stays connected, no matter where. For on-the-go users who always need a quick charge, the MPOWER 715 also comes equipped with an advanced Power Delivery (PD), juicing up their devices in no time.

In addition to the brand’s strong retail and digital presence, Mobilla’s corporate gifting solutions also make way for thoughtful gifting.

Sharing his perspective and the thought behind the launch of the MPOWER range of charging solutions, Jignesh Shah, Co-founder of Mobilla, said “Our journey began with a vision to create tech products that cater to the needs of individuals from all walks of life. We believe that technology should be accessible, reliable, and enriching. I am proud to see our products making a difference in the lives of our customers. We are committed to innovation and user satisfaction, and we will continue to push boundaries to bring you the best in tech.”

Hetal Shah, Co-founder Of Mobilla, further added, “Understanding what the market needs and working tirelessly to provide it has been at the core of Mobilla’s mission. Our power banks are a testament to our dedication to meeting the evolving demands of our customers. We aim to bring practical, high-quality solutions to your everyday life, and our commitment to excellence drives us forward.”

“At Mobilla, we are relentless in pursuing innovation that enhances our customers’ mobile lifestyles,” expressed Vishal Gupta, Chief Marketing Officer, and Sachin Sharma, Chief Creative Officer. “The new power banks exemplify our boundary-pushing approach to develop leading-edge products that address real needs. With the advanced MagSafe and PD+QC technology, we are redefining portable charging with new standards for efficiency and ease-of-use. We infuse thoughtful design into products that blend aesthetics and functionality seamlessly. We eagerly anticipate people experiencing the effortless convenience of charging made possible by Mobilla’s innovation.”

19, Jan 2024
Primus Partners and EBTC Report Highlights 29% Savings for Buses, 24% for Trucks across the lifespan

National, 19 January 2024: Primus Partners and EBTC (European Business and Technology Centre) have jointly commissioned a report titled RETROFIT FOR A GREENER FUTURE: Accelerating electric vehicle adoption. The report advocates for nationwide pilot programs, targeting 10 million green kilometers, to showcase retrofitting’s potential in urban applications such as garbage collection, water tanker operations, logistics, etc. The extensive report accentuates the economic appeal of retrofitting existing vehicles over acquiring new EVs, with the commercial segment reaping significant benefits. As cities and businesses spotlight sustainability, retrofitting emerges as a transformative solution, economically advantageous and efficient.

Mr. Davinder Sandhu, Chairman and Co-Founder, Primus Partners, at the unveiling of the report, said “The report provides a comprehensive outlook on the role of retrofitting in India’s green future. It offers a pragmatic examination of appropriate regulatory facilitation, cost implications, and incentives that will underpin retrofitting’s place in our EV adoption strategy. The document also encapsulates the contributions and insights from policymakers, industry leaders, and regional stakeholders, united in the commitment to forging an electrified road ahead”.

Sharing his insights on the report titled “RETROFIT FOR A GREENER FUTURE: Accelerating electric vehicle adoption”, Mr. Anurag Singh, Managing Director, Primus Partners, said “At a time when the switch to EVs is becoming not just preferable but necessary, the report argues for retrofitting as a key strategy in our transition to electric mobility. It presents findings from recent research, market analysis, and policy studies to build a case for retrofitting as a means to extend the life of current vehicles while reducing overall emissions.”

Circular Economy

Retrofitting is in harmony with the circular economy’s focus on maximizing resource efficiency and minimizing waste. This approach diverges from the traditional ‘take-make-dispose’ model, advocating instead for a ‘reduce, reuse, recycle’ strategy, aptly demonstrated in EV retrofitting. This process not only maintains the energy and materials initially invested in manufacturing vehicles by converting them to electric but also greatly prolongs their lifespan. Additionally, retrofitting can invigorate local economies, generating jobs in retrofitting services, driving innovation in EV technology, and creating a demand for recycled EV batteries and components. Retrofitting a truck reuses 3.5 tons of steel and saves approximately 5.25 tons of CO2 emissions per truck; scaling this to 1000 trucks results in a total CO2 emission saving of 5.25 kilotons.

Industry Outlook

As India strides forward in its commitment to the Paris Agreement and its own nationally determined contributions (NDCs), fostering a robust EV retrofitting ecosystem becomes pivotal. Market analysis suggests that the retro-fitting sector is currently in its infancy, it exhibits significant potential for expansion due to technological simplicity and accessibility. As of 2023, the global retrofit vehicle market is estimated to be valued at USD 65.94 billion and projected to reach USD 125.37 billion by 2032 with a noteworthy CAGR of 7.40%.

Retrofitting generally offers a quicker ROI across all vehicle types compared to purchasing new EVs. In the case of medium-duty trucks, the breakeven point for retrofitting is achieved in approximately 5 years, compared to about 8 years for new electric vehicles. This faster attainment of breakeven is influenced by the substantial annual fuel savings, which contribute significantly to recouping the retrofitting costs. Similarly, for buses, the breakeven for retrofitted electric vehicles is reached in around 4 years, which is notably quicker than the 8 years required for new electric vehicles.

report

Primus Partners’ extensive report accentuates the economic appeal of retrofitting existing vehicles over acquiring new EVs, with the commercial segment reaping significant benefits. As cities and businesses spotlight sustainability, retrofitting emerges as a transformative solution, economically advantageous and efficient. The report details Total Cost of Ownership (TCO) savings that cannot be overlooked, particularly in the heavy-duty vehicular segment. The fiscal analysis exhibits that retrofitting a truck is 24% cheaper in travel cost per km in TCO terms than its new EV counterpart, an undeniable incentive for businesses eyeing both sustainability and bottom-line considerations. Similarly for buses, where retrofitting presents an even greater reduction, marked at 29% cheaper travel cost per km in TCO terms than a brand-new EV bus.

Policy Recommendations

To counter the potential risks associated with retrofitting, a collaborative effort between the government and the industry players is imperative. Government subsidies and incentives can play a crucial role in making retrofitting economically viable. Public-private partnerships can foster collaboration between government bodies and private companies specializing in EV technologies, supporting joint ventures for the development and distribution of retrofitting kits.

Scaled Pilots

· Launch Scaled Pilots for EV Retrofitting targeting the conversion of 200 buses to assess operational feasibility, with each bus covering 50,000 kilometers annually in urban environments.

· Secure funding and financial support, potentially from international bodies.

· Collaborate with key governmental bodies and stakeholders, led by agencies like NITI Aayog and the Ministry of Road Transport and Highways (MoRTH)

Proposed Subsidies

· There could be a provision of a subsidy of up to 40 lakhs per retrofitted truck, with eligibility based on satisfying Domestic Value Add (DVA) criteria.

· A suggested policy intervention includes securing a 20 lakh INR subsidy per retrofitted bus. This subsidy would be contingent upon DVA criteria, providing financial relief for the retrofitting industry.

· A similar approach can be followed in the 2W, 3W, and 4W segments for their retrofitted counterparts.

Interest Subvention

· Address financing challenges by implementing favorable loan interest rates, specifically “5 to 6%,” which should extend to the establishment of charging infrastructure for retrofitted vehicles.

Exemption from scrappage policy

· Section 8 of the Motor Vehicles (Registration and Functions of Vehicle Scrapping Facility) Rules, 2021 – “Criteria for scrapping of vehicles” mandates scrapping of government vehicles that are older than 15 years. Mandatory scrapping should not be applicable for government vehicles that are retrofitted.

Revised GST rate

· The GST framework for EVs and retrofitted EVs in India presents a varied rate structure. Fully built EV buses benefit from a lower GST rate of 5%. There is no provision for an EV Retro fitment kit in GST.

· Spare batteries and essential components for EVs are levied with an 18% GST. It is proposed that when a retro fitment EV kit is purchased, it should be charged at 5% to lower the cost of conversion in line with EV vehicle purchase to accelerate the adoption of electric mobility solutions.

States with specific retrofitting policy

· Building on the Delhi Government’s initiative that allows older petrol and diesel two-wheelers, three-wheelers, and four-wheelers to continue operating post-NGT age restrictions (10 years for diesel and 15 for petrol) if retrofitted with EV kits, it is imperative for other states to establish their guidelines.

· The Delhi Government is well-positioned to expand its progressive policy framework to encompass commercial vehicles, such as trucks and buses. By doing so, it can serve as a pioneering example for other states, establishing a replicable model for retrofitting policies at a pan-India level.

Other recommendations

· Exemptions for retrofitted vehicles from plying and parking restrictions will likely generate significant private sector interest, mimicking the success seen in the e-LCV segment.

· Proposals also extend to recommendations for excusing retrofitted vehicles from the Environmental Compensation Charge (if applicable), municipal taxes, and parking fees. As the current numbers of retrofitted vehicles are modest, these exemptions are projected to have minimal impact on revenue streams.

· Incentivizing the deployment of DC high-power charging solutions is critical to support the rapid incorporation of retrofitted vehicles in a diverse range of applications.

· Allow retrofitted commercial vehicles to operate round the clock in urban areas.

Way Forward

India’s Vehicle Scrappage Policy introduced by the government is aimed at phasing out old and unfit vehicles and replacing them with newer, more environmentally friendly ones. This policy is governed by various factors including the fitness and emission levels of vehicles rather than solely their age. Commercial vehicles over 15 years and passenger vehicles over 20 years of age are subjected to increased re-registration fees or scrapping under this policy. Instead of scrapping old vehicles, the government could provide incentives or support initiatives to retrofit these vehicles to run on electric power. This way, the lifespan of existing vehicles is extended. Moreover, retrofitting could also offer a pathway to modernizing the existing vehicle fleet, while simultaneously reducing emissions and aligning with the broader sustainability goals of a circular economy.

In conclusion, transitioning ICE vehicles to EVs through retrofitting presents a spectrum of challenges. However, with a coordinated approach involving government initiatives, industry collaboration, and public engagement, these challenges can be effectively addressed and overcome. Retrofitting is more than a temporary solution; it’s a significant step towards sustainable mobility, demonstrating a commitment to environmental stewardship.

19, Jan 2024
ODN Unveils Report Analysing Content Strategies of e-Commerce Brand’s Affecting Sales

New Delhi, January 19 2024: ODN, an e-Commerce content creator, and specialist in ‘Shop-Now Content™’ which enables brands and e-commerce platforms to sell successfully online, has come up with an e-Commerce Content Analysis report. The report focuses on e-Commerce Brand’s Content across various marketplaces and 25 different categories comprising of Home and kitchen, Beauty and wellness, Apparel, Footwear, Grocery, Toys, Watches, Health and Personal care. The leading e-commerce and Quick Commerce marketplaces analysed were Amazon, Flipkart, Blinkit, Swiggy, Instamart, Bigbasket, Zepto, and more.

 The report comes after an analysis on parameters like Titles, Bullet, Description, Images and Infographics, A+/RPD, Brand Store, Brand Story, Enriched Content etc. ODN has used tools like Helium 10, Nitti Gritti, and Amazon Brand Analytics to analyse the E-Commerce content of Brands.

 Narinder Mahajan, CEO & Co-Founder, ODN, highlights that this report is ground breaking and further mentions “ODN is making a concerted effort to assist retailers and e-commerce platforms in grasping the significance of using proper digital content, images, and videos to boost their sales. This report analyses the important factors to be considered by brands and platforms that will enable their sales growth.”

 Based on the categories, the outcome is as below, specifying the various important aspects of content creation for e-Commerce platforms:

ODN-New-Logo

  CUSTOMER PAIN POINTS – Product quality issues, packaging issues, image & text mismatch, missing industry standard Information were some of the pain points focussed on. The research showed that 91.3% of the brands failed to address the real customer pain points in their PDP content.

  TEXT CONTENT IN PDP – The ‘Product Display Page’ factors were analysed on how the text content should be. The relevant factors taken under consideration were; Titles of the listing product, Bullet points to highlight the important USP of the product, Description about detailed specification of the product and Usage of the brand. The analyses showed that an average of 84% of the brands have ineffective titles, bullet points and descriptions along with violating Amazon style guidelines, Non-SEO friendly content and not using e-Commerce best practices.

  IMAGES & INFO-GRAPHICS – Approximately 67.54% of brands failed to meet minimum image standards, while 100% exhibited design and copy imperfections, underscoring a pervasive shortfall in content quality across the board.

 A+ ENRICHED CONTENT – 56.67% of brands exhibited absence in 5 essential modules, with all issues in design and copy, while 98.55% lacked crucial lifestyle elements. These findings underscore the significant imperative for content enhancements across the board. A+ Content is an important factor that enables the brands to tell their story, encourage repeat purchases and potentially increase sales by 8% by using rich content.

  VIDEO AVAILABILITY – 35.3% of the brands did not have any video on Amazon listing. The study says that 40% of shoppers click on the listing video and 80% of shoppers watch the whole thing.

 BRAND STORE AVAILABILITY – Around 26% of brands operated without a dedicated brand store, yet the majority failed to leverage their complete capabilities. Introducing enhanced brand stores has proven to amplify customer dwell time by 83% and increase sales by 35% per visitor, showcasing their potential for substantial improvement. Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience.