4, Jan 2024
Social Edutainment platform Maidaan raises Undisclosed Amount
January 04, 2024, Bangalore: Maidaan, a social edutainment platform raised an undisclosed amount in a Pre-Seed Round led by Inflection Point Ventures and EvolveX. We Founder Circle also participated in the round. The funds will be utilised primarily for driving product development, innovating on content, games, and tournament formats.
Maidaan stands as an innovative peer-to-peer edutainment platform, redefining the educational landscape for school children in India. Through its live, bite-sized Olympiads and tournaments, Maidaan aims to let everyone explore education and a peer group beyond regular school. With a vision to make interaction with peers beyond school affordable and accessible, it aspires to empower over 100 million Indian students from an early age. Maidaan’s mission not only broadens horizons but also fosters an environment where learning and growth transcend classroom boundaries, shaping a brighter future for K-12 education in India.
Both founders, raised in Indian Army households, underwent schooling in over 10+ cities across India, instilling in them an early appreciation for diverse exposure. Co-Founder, Judhajit Bal, a management graduate from MDI, Gurgaon, previously successful with myHQ and with experience from Coca-Cola, shapes Maidaan’s vision. Co-Founder, Shashank Awasthi, an ISB graduate, brings over a decade of tech expertise from HSBC, Jivox, and Publicis Sapient, driving Maidaan’s product and platform growth.

Rahul Wagh, Managing Director, Inflection Point Ventures, says, “Today when everything is digital, our education still relies on outdated methods and uninspiring textbooks. Maidaan addresses this by integrating learning into interactive games and quizzes, challenging the conventional notion that education is limited to the classroom. By breaking down the boundaries between learning and gaming, With Maidaan, children can seamlessly blend education with play. It shows a bright and promising future not just to kids but to investors as well.”
Commenting on Maidaan’s potential, Bhawna Bhatnagar, Co-Founder of EvolveX, expressed, “For most of the students, the first taste of competition beyond school walls occurs at a national level. Being unprepared for this reality results in an unpleasant shock, fostering self-doubt and a lifelong fear of competition, which hinders progress in a competitive life thereafter. Parents are well aware of this challenge but lack easily accessible means to alleviate this fear. Maidaan seeks to transform this narrative by providing every aspiring individual a stage to discover themselves. At EvolveX, we are committed to supporting Maidaan in this mission through continuous assistance, mentorship, and guidance.”
Maidaan’s strengths lie in its gaming-centric approach to skill-building, its unwavering commitment to student engagement, and its focus on fostering peer-to-peer interactions through skill-enhancing gaming experiences.
The pilot version of Maidaan has successfully engaged students from over 100 schools spanning across 25+ cities in India. The platform has initiated strategic annual and quarterly collaboration plans with schools, with Pune as its initial focal city for expansion.
Judhajit Bal Co-Founder & CEO, Maidaan, says, “Beyond the top 5% elite in India, millions of students don’t get a chance to experience a world beyond the walls of their schools before Class 12, reducing the potential of social mobility. The only way to solve this is to make exposure-beyond-school truly accessible and affordable in a language & format that students understand and speak themselves. We’re thrilled to have IPV & EvolveX onboard and backing us to solve this.”
In just 9 months, Maidaan achieved remarkable milestones, growing its user base tenfold to over 2000 users. The platform has secured pivotal strategic collaborations with schools on annual and quarterly levels, all while maintaining exceptional engagement and robust user retention rates on the platform.
In Middle-India households, the age group of 5-15 is projected to exceed 100 million children by 2030, indicating a substantial market. Additionally, the supplemental learning segment, encompassing education beyond schooling, is forecasted to reach a significant USD 5 billion market value in India alone by 2030.
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- By Rabindra
3, Jan 2024
Modi Group set for brand launch in line with founder Rajarshi Bhupendra Modi’s vision on 5th January at Delhi
NEW DELHI, January 3, 2024: Modi Group is set for the grand launch of the Modi Brand, aligned with the visionary ideals of the founder, Rajarshi Bhupendra Modi. The event will be hosted at the Taj Mahal Hotel, Diwan-e-Khas, South Block in New Delhi on January 5, 2024, at 11:00 am. This event will give optimum exposure to the vision and strategy driving the Brand, offering insights into ongoing projects and future growth plans.
Rajarshi Bhupendra Modi’s visionary outlook has shaped the core values and aspirations of the Modi Brand. The event will shed light on the strategic direction, values, and goals that define the brand, reflecting a commitment to innovation, quality, and redefining industry standards.

The event will be a perfect opportunity to gain firsthand experience and insights into the diverse projects undertaken by the Modi Group. From groundbreaking initiatives in healthcare and urban development to ventures in entertainment and wellness.
In addition to the unveiling of the brand’s vision and projects, the event will offer a networking opportunity for investors, partners, and stakeholders. Connect with like-minded individuals and organizations who share a passion for innovation, excellence, and creating a positive impact on society.
3, Jan 2024
KALKI gears up its expansion plans for 2024 identifies 4 new markets in addition to its current 5 stores

KALKI is, undoubtedly, on a trajectory of growth and a robust system of third-party auditing teams ensures financial processes are examined end to end and that industry best practices remain the standard for commercial success. Metrics like “Sales Per Square Foot” have been employed to ensure that each store remains profitable and with strategic cost-cutting and inventory management the team focuses on personalization and tailoring their offerings to meet individual requirements for various occasions, festive and wedding styles to manage inventory more effectively. This approach not only minimizes excess inventory costs but also ensures that resources are aligned with specific customer demands, contributing to improved financial performance across the board.
KALKI has steered away from mass production but has ensured a dynamic and fast-paced supply chain instead, allowing them to have flexibility in swiftly churning out collections for their customers. After all, with sustainability being an important tenet, the brand supports garment workers by carefully disseminating customer requirements, keeping their pieces open to customization, and designing garments that will appeal to fashion-driven modern contemporary customers. The commitment to redefine bridal fashion goes hand in hand with offering a wonderful shopping experience for the whole family – and this is crystal clear as one sets foot in any KALKI store.

Nishit Gupta, Director and Co-founder at KALKI Fashion, “Our long-term vision for our ethnic wear label is to be a trailblazer in the ever-evolving fashion industry. We aim to set enduring trends, consistently offering a blend of traditional and contemporary style that resonates with diverse global audiences. Fueled by innovation and a commitment to quality craftsmanship, we aspire to be recognized as a go-to destination for those seeking timeless, yet modern, ethnic fashion. Embracing sustainability and inclusivity, we envision contributing to a positive and transformative influence on the fashion landscape for years to come.“
The 5 super successful stores across the country in Surat, Bangalore, Mumbai, Delhi & Ahmedabad have customers travelling to them, so they can invest in clothing they wouldn’t otherwise have access to in their hometowns and the stores are optimized to give the client the best experience. The Lemon Tree concept is the go-to for the brand across all KALKI Stores which includes a ceiling wallpaper and rug pattern mirroring its footprints, alongside a custom light installation inspired by this natural element. Fresh, youthful, and serene is the vibe you get while maintaining an understated elegance throughout the space. Green hues and gold fixtures provide a muted backdrop, allowing their stunning garments to steal the spotlight with their inherent beauty.
KALKI remains a bootstrapped venture, growing solely based on organic growth, while also managing financial independence driven by the dedication and efforts of the founding family/business. While the
3, Jan 2024
Limerick Contest-2024: A Celebration of Wit and Poetry
Hyderabad, January 03, 2024 — Poetry enthusiasts and wordsmiths in Hyderabad are in for a delightful treat as the city gears up to host the much-anticipated “Limerick Contest,” a celebration of wit and poetry. Entries are invited from interested individuals(adults from any walks of life and students from schools, colleges and literary circles)

Organised by the Tourism Committee of The Federation of Telangana Chambers of Commerce and Industry (FTCCI), 106 years old, one of the most dynamic regional chambers in India, this event promises to bring together talented poets and limerick aficionados from across the region for a day of creative expression and literary camaraderie.
The Tourism Committee is one of the 23 Committees of FTCCI. Its sole aim is to be the voice for the Tourism Industry, liaise with the Government on matters of its concern and promote the same.
The objectives of the Limerick Contest, according to Ms Rakhi Kankaria, Chairperson, D. Ramchandram and Mohan Lal, Co-Chairmen of the Tourism Committee of FTCCI are to showcase and celebrate the unique art of limerick writing, with its distinctive rhyme scheme and humorous themes. Raise awareness about the limerick as a form of poetry. This art form is unique to Hyderabad but long forgotten. It is also an endeavour to revive its past glory. And also, to preserve cultural heritage as Limericks have a rich cultural history. The contest can aim to preserve this heritage by encouraging participants to draw inspiration from local customs, traditions, or folklore.
The interested participants must give their expression of participation by sharing their Limericks on WhatsApp at 9848042020 or emailing micetourism@ftcci.in at the earliest. Such pre-registered participants must come in person and present/read the same in front of a panel of judges. Prizes will be awarded to the top three limericks, and winners will receive certificates and recognition for their poetic prowess. The best three entries will be given away cash prizes of Rs 7500/-, 5000/ and 2500/- each. The five next-best entries will be given away consolation prizes.
The participants can write Limericks on any subjects of interest to the people of Hyderabad, its culture, heritage, customs, traditions, cuisine, Information Technology etc and other related subjects and matters.
Limericks are a unique form of poetry known for their humorous and often whimsical nature. They consist of five lines with a distinct AABBA rhyme scheme, making them both challenging and entertaining to create.
A few Examples of Limericks
01.
- Hot Hyderabadis wonder ‘kya khana?’
- Cool Secunderabadis ponder ‘kya peena’?
- Office goers gobble ‘naram biryani’!
- Busy gulp garam ‘chai Irani’!
- woh ya yeh achcha ‘kya kehna’!!
02.
- Boti Kabab and Double-ka-meetha
- Better than Gajar-ka-halwa & Agra-ka-petha
- Biryani sublime, Haleem divine
- Shorbha supreme, Murgh Saleem
- Whatever anyone serves, we can serve better!
03.
- You can hear the ‘Yemandi’ in Telugu
- And the saying ‘Kya hai miya’ in Urdu
- The Gujrati ‘Kemchi’
- The Sindhi ‘Vadi Saayi’
- The word ‘Cosmopolitan’ is perfectly true.
Limericks are fun with their silly rhymes, punny twists, and hilariously cheeky endings. Let us have some fun
3, Jan 2024
Senco Gold & Diamonds Unveils Exquisite Wedding Collection with Exciting Offers
Kolkata, January 03, 2024: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over eight decades, has announced their gorgeous and exquisitely designed Wedding Collection for the upcoming wedding season. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery.

The Rajwada Vivaah Collection, adorned by the renowned actresses and brand ambassadors, Jaya Ahsan and Ishaa Saha, epitomizes a perfect blend of traditional motifs and contemporary designs. The collection includes a wide array of meticulously crafted ornaments such as Necklaces, Bangles, Earrings, Rings, Pendants, and more, showcasing the grandeur and glamour befitting the occasion.

To enhance the joy of the wedding season, Senco Gold & Diamonds is offering discounts on the making charges of Gold, Diamond, Silver, and Platinum ornaments, along with special offers on the value of Diamond, Gossip, and Gemstone purchases. These special offers are designed to add a touch of delight to the experience of customers choosing and gifting jewelry, allowing them to explore and select their preferred pieces from extensive collection.
Mrs. Joita Sen, Director and Head of Marketing and Designs at Senco Gold & Diamonds, said, “We are delighted to present our stunning collection for the upcoming wedding season with irresistible offers. Our exclusive designs are meticulously crafted by our skilled artisans, aiming to captivate our loyal customers with significant discounts on this grand collection. The wedding season is a time for families to come together, and we want to contribute to the joy by offering a pocket-friendly collection that caters to every taste.”
Customers can avail of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms and on its online platform sencogoldanddiamonds.com. The offers include:

· Gold Jewellery to have 15-30% discount on making charges of ornaments
· Diamond Jewellery to have 5%-25% discount on diamond value
· Platinum Jewellery (like, Finger Rings, Earring & Pendent) to have 15% discount on making charge
· All Studded Platinum Jewellery to have 15% discount on diamond value and making charge
· Gossip collection Jewellery to have 15% discount on MRP and Buy 3 Get 1 Free offer
· All to have 15% discount on making charge of Silver Jewellery
· All Gemstone to have 10% discount on stone value
3, Jan 2024
HDFC Mutual Fund Unveils 24 New Branches Across India
HDFC Mutual Fund Initiates Strategic Expansion, Unveils 24 New Branches Across India to Enhance Mutual Fund Penetration
Bengaluru, Jan 3, 2024 – HDFC Mutual Fund, one of India’s leading mutual fund houses has inaugurated 24 new branches across India. This is a strategic expansion initiative aimed at increasing penetration of mutual funds in India. These new branches will be opened at Angul, Coochbehar, Hazaribagh, Kharghar, Renukoot, Raebareilly, Balia, Muzaffarnagar, Firozabad, Chhindwara, Satna, Palanpur, Bardoli, Ratnagiri, Latur, Alappuzha, Thiruvalla, Vijaypura, Thoothukudi, Greater Noida, Solan, Dwarka, Sonepat and Sirsa. The unveiling of new branches positions HDFC Mutual Fund as one of the most accessible wealth creators in the country. This expansion underscores the company’s mission ‘To be the wealth creator for every Indian’.

HDFC AMC’s initiative highlights its unwavering dedication to extend financial opportunities to investors across the length and breadth of the country, aligning seamlessly with SEBI’s broader objective of financial inclusivity. The strategic establishment of branches at new locations is aimed to ensure participation of masses in India’s growth story through mutual funds. Presently, HDFC AMC operates through an extensive network of over 200 branches.

Mr. Navneet Munot, MD & CEO, HDFC AMC Ltd. spoke on the occasion, “Our mission at HDFC Mutual Fund is to become the wealth creator for every Indian. This expansion of our branch network aims to make mutual funds more accessible across the length and breadth of our vast country. We want to enable masses to participate in India’s growth story and HDFC Mutual Fund, with a time-tested investment philosophy, wide array of offerings across asset classes and catering to diverse financial goals aims to provide investors viable investment solutions.”
2, Jan 2024
2024’s Top Choice for Home Buyers – Why Pune is Winning Hearts
By – Akash Pharande, Managing Director – Pharande Spaces
As the veil lifts on 2024, property end-users and investors in and around Pune are firming up their New Year’s resolution to achieve home ownership this year. It’s certainly the perfect time for it. According to real estate consultants Anarock, Pune and MMR were the top-selling housing markets in 2023.
In Pune, approximately 86,680 homes were sold in 2023, states Anarock, second only to the Mumbai Metropolitan Region’s impressive sales of 153,870 units. Pune‘s high ranking in housing sales is not surprising. The city offers a lot more than just more attractive price points compared to Mumbai. But the price factor certainly matters.
Pune’s Price Advantage
In Pune, you can find a 1BHK apartment ranging from Rs. 35 to 45 lakhs, depending on the area. In contrast, a similar 600-700 square foot apartment in Mumbai would cost around Rs. 80 lakhs to 1 crore. Property prices in Mumbai are typically 30-40% higher than in other Indian cities.
To put it in percentage terms, real estate in Mumbai is, broadly speaking, 75.21% more expensive than in Pune. This makes Pune a far more accessible market for a broader range of buyers and investors. However, there is no doubt that the affordability factor is gradually decreasing because Pune has seen steady price appreciation.
According to a recent report, 2023 saw the average housing price in Pune rise by 11% increase, reaching Rs 5,208 per square foot. This rise was attributed to improved demand in the housing market. Predictions suggest this trend will continue in 2024, making Pune a magnet for investors seeking long-term value growth.
But apart from prices, Pune wins over Mumbai in several other ways.

Why Pune Succeeds Consistently
Pune continues to deliver the perfect balance of lifestyle and investment value compared to Mumbai. The city offers superior space with more spacious residential options – a distant dream in most MMR areas except the farthest suburbs. Pune is ideal for families and individuals wanting a better quality of life through larger living spaces.
Pune‘s strategic location and improving transport infrastructure also make it highly attractive. The city’s proximity to Mumbai is a defining advantage. At the same time, Pune‘s education, healthcare, and entertainment facilities contribute to a higher standard of living. Additionally, Pune‘s IT parks, commercial hubs, and strong services industry continue to transform the landscape, attracting job seekers and investors.
While buyers and investors have many options in Pune, some areas stand out for important reasons. One getting considerable attention is Punawale.
Punawale – Standout Housing Hotspot
Punawale, within the Pimpri-Chinchwad Municipal Corporation (PCMC) in Pune, has seen remarkable growth, emerging as a preferred housing destination. Like Pune, Punawale has seen substantial price appreciation due to its strategic location, infrastructure development, and surging demand for quality housing.
Unlike other locations, Punawale caters to diverse segments, from affordable housing to luxury projects.
The area has well-planned roads, efficient public transport, and easy access to schools, hospitals, and shopping. This infrastructure makes Punawale more appealing than many Pune areas.
The PCMC Edge
Overall, PCMC outperforms Pune Metropolitan Region in several aspects. PCMC implemented a rational master plan focused on sustainable, balanced development. This urban planning foresight resulted in better-managed residential and commercial spaces, efficient utilities, and less congestion, making areas like Punawale more livable.
PCMC emphasizes green, open spaces. The area has parks and gardens, contributing to a healthier, more aesthetically pleasing environment. These green spaces provide much-needed recreation and relaxation, a rarity in many urban areas.
Punawale maximizes these advantages. It is home to West Pune‘s most outstanding integrated township, which has been a game-changer for its real estate market by enhancing the overall real estate value proposition and setting new residential space standards for the region.
The transformative power of outstanding developments is well-established, and India has several examples of this phenomenon. The entire socio-economic structure of the area changes for the better.
Superior Connectivity
A standout feature of Punawale is its connectivity. Well-linked to key Pune areas and other cities via roads and highways, proximity to the Mumbai-Pune Expressway and major arterials enhances the appeal for commuters and those wanting easy access.
Quality of Life
Infrastructure, connectivity, green spaces, and a high-grade township have significantly uplifted Punawale’s quality of life. Residents enjoy a balanced lifestyle with modern amenities, nature, and community focus.
Punawale’s transformation into a real estate hotspot resulted from strategic planning, infrastructure development, and visionary projects. Growth is based on urban convenience, connectivity, and green space – the future of sustainable urban living.
The Future Beckons
Ongoing and planned infrastructure projects, coupled with demand for quality housing, strongly support Punawale’s future growth. Improved road connectivity and public transport have played a pivotal role in boosting values. Easy access to major employment hubs like Hinjewadi IT Park and MIDC industrial belt has made Punawale a hotbed for home seekers valuing easy commutes without compromising quality of life.
For end-users and investors, Punawale brings everything together. With consistent growth in values and enhancements in quality of life and connectivity, Punawale is a standout real estate destination in 2024.
2, Jan 2024
Hardwyn’s New Subsidiary Slim-X Eyes Rs 100 Crore Revenue
Hardwyn’s New Subsidiary Slim-X Eyes Rs 100 Crore Revenue; Unveils High-Performance Aluminum Profiles
New Delhi, 2nd January 2024: Leveraging the growth potential of innovative products- ultra-slim, high-performance aluminum profiles- for industries, a newly formed Subsidiary Slim-X of NSE/BSE-listed Hardwyn India Ltd.- a leading brand among the architectural hardware manufacturers in India, has unveiled a range of innovative products. The new brand, with cutting-edge technology, now plans to generate revenue of Rs 100 crore in the next two years.

Announcing the initiative, Mr Rubaljeet Singh Sayal, Managing Director, Hardwyn said, “Being a pioneer in cutting-edge technology, we are offering our latest innovation through a new brand Slim-X. For Indian markets, we are unveiling ultra-slim, high-performance aluminum profiles designed for various industries, alongside exquisite glass fittings that redefine elegance in architectural design. With an initial investment of Rs 20 crore, we eye revenue worth Rs 100 crore in the next two years.”
The new range of innovative products that come with aesthetics enhancement, convenience, and a warranty of up to 10 years are expected to be in big demand from architects, interior designers, builders, and contractors, among other industries.

“Our vision is to set new industry standards by transforming the use of aluminum profiles. The company specializes in developing ultra-slim profiles that offer versatility for applications in architecture, interior design, lighting, electronics, and more. With a commitment to excellence and sustainability, we ensure our products meet and exceed industry standards through precision, customization, and the use of recyclable materials,” said Mr Sayal.
“We’re not just providing aluminum profiles; we’re shaping the future of design and technology. Our commitment to innovation and sustainability sets Slim-X apart,” emphasized the Managing Director.
Slim-X brings craftsmanship, innovation, and design excellence to the forefront. From frameless glass doors to glass balustrades, Slim-X offers a range of fittings that seamlessly blend functionality with elegance.
“Our aluminum profiles and glass fittings not only meet customers’ specific requirements but also elevate the overall performance and aesthetics of their projects. We are all set to shape the future of design and technology,” concluded Mr Sayal.
2, Jan 2024
Shaya has a new address in the Southern Indian city of Hyderabad
January 2nd: Silver bijouterie gets a makeover with Shaya by CaratLane’s stunning collections of 925 silver. Established to provide a plethora of authentic silver jewellery with a newfound appeal, Shaya effortlessly bridges the gap between bequest authenticity and zeal for fresh delineation.
Bringing this energy to the city of Hyderabad, the brand expands its retail presence to this Southern part of India. The new retail destination is located in Amrutha Mall and is now open to people of Hyderabad to shop their heart out.’

This offline store by Shaya offers a warm and welcoming ambiance with cozy interiors and pretty aesthetics, instantly making you feel at home. From the stunning displays that are larger than life to the excellent retail plan that gives you a glimpse of everything Shaya has to offer, all at once, this store in Hyderabad is a must-visit!
As the bold and edgy counterpart of Carat Lane, Shaya caters to all personalities with its variety of collections and this offline store is no different. From statement pieces to understated, low-key designs for everyday wear, there is something uniquely handcrafted for every identity and wearer.
Taking from the learnings of all the previous stores in the country, this location enjoys an expansive range of Shaya’s stunning silver jewellery right at display, giving a glimpse of everything the store has to offer. Known for crafting 925 silver jewellery, all its latest collections like Chitrakalay Kolkata, Bloom Your Way, To the Wanderlust in You, The Legacy of Rani Lokmahadevi, and much more will be available at the store.
The new store offers a wide selection of jewellery where each piece adds an eccentric character to it. Couple this with robust customer support and in-house styling aid, and you’re bound to find something that embodies your persona! Head to Shaya’s newest address to explore the ranges further.
Address: Shaya by CaratLane, Ground Floor Bearing Separate Municipal Door No.6, Amrutha Mall, Unit No.9, 3-1110/G/7, Raj Bhavan Rd, Somajiguda, Hyderabad, Telangana 500082
Store Timings: 10 am to 9:30 pm

