22, Dec 2023
Escaro Royale Unveils Winter Elegance with Exquisite Handpainted Fur Boots in Winter 2023 collection
New Delhi, December 22st, 2023: Escaro Royale, the epitome of luxury and craftsmanship, proudly introduces the latest addition to its Winter Collection – the Handpainted Handpatinaed Fur Boots featuring ankle length fur boots in Blake stitch construction.
The Handpainted Fur leather boots for men represent the pinnacle of winter footwear, seamlessly blending comfort, coziness, and style featuring plush faux fur lining that envelops the foot in warmth, providing an unparalleled level of comfort during colder months. The incorporation of fur not only ensures insulation but also adds a luxurious touch, elevating the overall style quotient of the boots. Escaro Royale’s fur leather boots prioritize practicality, offering a cozy refuge for the feet while maintaining a fashionable edge. Whether navigating snowy landscapes or strolling through urban streets, these boots embody the perfect fusion of functionality, comfort, and timeless style.
“The Handpainted Fur Boots in our Winter Collection are a testament to Escaro Royale’s unwavering commitment to creating exceptional, handcrafted products. We believe in providing our customers with not just a pair of boots but a unique statement of elegance and warmth,” said Ambud Sharma, founder and CEO at Escaro Royale.
These boots are 100% handmade by expert artisans who represent the pinnacle of craftsmanship. Every stitch and brushstroke is a testament to the dedication and skill of Escaro Royale’s master craftsmen. Featuring handmade Argentinian Leather Sole, these boots boast a luxurious foundation. The addition of rubber inserts ensures not only exceptional grip but also durability for long-lasting wear.Employing the sophisticated Blake stitch construction technique, each pair of boots guarantees not only a sleek appearance but also enhanced flexibility and durability. Blake stitching is a shoe construction method where the sole is sewn directly to the upper, insole, and outsole from the inside of the shoe. It involves a single stitching line, creating a sleek and close-cut appearance with no visible welt on the outer sole. This technique enhances flexibility and contributes to a lightweight design.
Fashion aficionados and those seeking the epitome of winter luxury are invited to explore the Winter Collection, now available for purchase on the official Escaro Royale website, escaro.in.
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- By Rabindra
22, Dec 2023
Diverse Delights Unveiled: KW Delhi 6 Mall Adds Iconic Brands to Its Lineup
KW Delhi 6 Mall announced the addition of a diverse array of renowned brands across various genres, offering elevated shopping and leisure experiences for visitors. From tantalising food options to cutting-edge fashion and entertainment, the mall now hosts a curated selection of brands that cater to every taste and preference.
Ample spaces have been given to F&B brands such as Urban Chaat (a delectable culinary outlet), Tasty Temptation (an ice cream kiosk), and Yo China (another delicious food outlet). Visitors can relish their favourite cuisines, from street food to rich Chinese delicacies to sweet ice creams. These food options would cater to the taste buds of the visitors, redefining the F&B of the mall.
Fun and games outlets such as Fun Square and Smaash have also occupied large spaces at the project to offer visitors unparalleled gaming and entertainment options. While Fun Square introduces a playful atmosphere with engaging games, Smaash introduces an FEC (Family Entertainment Center) where visitors can enjoy many engaging activities.
Numerous lifestyle and apparel brands have been unveiled at the mall, including Panoramis Traditions, Raasa, Lavie, VIP, and Hush Puppies. Visitors can elevate their style with the latest fashion products from these outlets and shop across multiple genres, such as clothing, apparel, bags, footwear, etc. All these brands offer the most classic products that offer comfort and style.
Tupperware, a home kitchen products outlet, has also opened an outlet at the mall, allowing visitors to explore innovative and functional home kitchen products and enhancing the shopping experience with quality and utility.
Mr. Mr. Pankaj Kumar Jain, Director KW Group stated, “We are thrilled to introduce these iconic brands to KW Delhi 6 Mall, transforming it into a hub where visitors can explore and indulge in various genres. Whether visitors seek culinary delights, fashion-forward apparel, engaging games, or quality lifestyle products, our mall has become a comprehensive destination for diverse preferences. Adding these esteemed names would offer our visitors an inclusive and enriching experience.”
22, Dec 2023
Arya.ag unites industry leaders at RITH-Climate Summit ’23 to advance sustainable farming practices
Bengaluru, 22nd, December 2023 – The RITH-Climate Summit ’23, organised by Arya.ag, India’s largest and only profitable integrated grain commerce platform, in partnership with Bayer Foundation India, brought together leaders from diverse sectors in its first edition. The summit, organised in Delhi, was a landmark event that brought together representatives from 45 diverse farmer producer organisations (FPOs), including women-led FPOs from various Indian states such as Bihar, Madhya Pradesh, Karnataka, Uttar Pradesh, Andhra Pradesh, Rajasthan, and Haryana.
The one-day RITH Climate Summit ’23 witnessed the culmination of ideas to improve the competitiveness of Community-Based Organizations (CBOs) by emphasising climate-resilient and regenerative farming practices, addressing challenges encountered by small and marginal farmers, particularly in resource access and dealing with the effects of climate change. Shri Franklin L. Khobung, Joint Secretary at the Ministry of Agriculture & Farmers Welfare, Government of India, graced the RITH-Climate Summit ’23 with his esteemed presence, elevating the event’s importance.
Prasanna Rao, CEO and Co-Founder at Arya.ag
Prasanna Rao, CEO&CO-Founder of Arya.ag, stated, “The RITH-Climate Summit ’23, organised by Arya.ag, represents a pivotal stride in our commitment to empowering farmers. Recently, as part of a comprehensive study conducted by the Development Finance Corporation (DFC), we looked at our presence in climate-stressed regions across India and realised the crucial challenges being faced by our farmers. By uniting industry leaders, experts, and diverse farmer producer organisations from across India, we aim to catalyse a transformative dialogue on incentivising sustainable farming practices by creating market-led ecosystems.”
Rith means ecological balance and the event was designed to feature a range of panelists and representatives from the industry, farm verticals, development sector and the government. The discussions centred around creating market-led ecosystems, strengthening relationships between FPOs, and leveraging technology for sustainable agricultural practices.
The panel discussions featured insights on “challenges in transitioning to climate-resilient production” with Aman Pannu (DCM Shriram Foundation), Arun Pandhi (Tata Trusts), Sugandhi Vishwakarma (Korku Farmer Producer Company), S.S Bhat (FWWB India), and Prof. V. Padmanand (Grant Thornton) moderated by Amit Kumar (UNDP).
The “Actionising Climate Goals” panel explored corporate-grassroots connections, including perspectives from Manek Gupta (Viterra), Neelesh Rathod (White Gold Farmer Producer Company Limited), Rajiv Yadav (Agrocorp India Trade Services Pvt Limited), Rajvir Rathi, Director (Bayer Crop Science) and Uday Anand (Parijat Industries) moderated by Sarita Bahl (Bayer Foundation India).
“Productive Convergences,” moderated by Dr. Sudheer K Goel (Agriculture and Marketing, Govt. of Maharashtra), discussed winning examples with Amrendra Mishra (ADM), Swapnil Pawar (ASQI), Shailesh Kumar (Britannia), Dr. Ratna Kumria (FSII) and Vinod Beniwal (Shakti Vardhak Farmer Producer Company Ltd), Vijaysekar Kalavakonda (IFC) moderated “Harmonising Stakeholder Roles,” involving Anupam Barik (Patanjali), Dheeraj Mutreja, (Rabo Foundation), Dr. KC Gummagolmath (MANAGE), Smriti Das (XLRI) and Sunil Kumar (Synergy Technofin Pvt Ltd.). These discussions aimed to address challenges and promote sustainable models for climate resilience.
From left to right: Prasanna Rao, CEO and Co-founder, Arya.ag; Ms. Rachna Panda, Country Group Head, Communication and Public Affairs & Sustainability for Bayer South Asia; Shri. Manoj Ahuja, Hon’ble Secretary, MoA&FW; Dr Harsh Kumar Bhanwala, Ms Sarita Bahl, Head of corporate social responsibility at Bayer; Anand Chandra, Co-founder and executive director at Arya.ag
The synergistic partnership between forward-thinking corporations such as Bayer, Arya.ag and the dynamic Farmer Producer Organizations (FPOs) is pivotal in propelling the agenda of sustainable farming to new heights. Our shared initiatives not only exemplify our commitment but also serve as a resounding testament to the unwavering dedication we bring to the noble cause of fostering a sustainable and resilient agricultural landscape for the benefit of present and future generations – said Sarita Bahl – Director – Bayer Foundation India
“Strengthening farmers’ awareness of the importance of embracing climate-resilient agriculture can be accomplished by reinforcing agricultural extension services. The existing lack of knowledge regarding climate-resilient practices emphasises the necessity for enhanced outreach and education in this field.” said Dr Sudheer K Goel – IAS, Former Addtl. Chief Secretary – Agriculture and Marketing, Govt. of Maharashtra.
Encouraging farmers to adopt change could involve a government-driven policy initiative, providing working capital to Farmer Producer Organizations (FPOs). Additionally, private collaborators could play a role in developing green technologies, while aggregators could facilitate the convergence of market players and farmers on a unified platform – said Amit Kumar – Head of Sustainable and Inclusive Growth at UNDP.
Arya.ag remains committed to its mission of supporting farmers and advancing sustainable agricultural practices. The outcomes of the RITH- Climate Summit ’23 will pave the way for more collaborative efforts and innovations in the agricultural sector.
22, Dec 2023
Mysore Saree Udyog unveils spectacular new flagship store in Hyderabad at Jubilee Hills
Hyderabad, 22nd, December 2023: Mysore Saree Udyog, a pioneer among India’s ethnic wear brands with a rich legacy of catering to an extensive consumer base in Bangalore, has announced the opening of its new flagship outlet in Hyderabad. Located in Jubilee Hills, the new store is a significant milestone that further underscores the brand’s commitment to timeless elegance, impeccable craftsmanship, and the preservation of traditional weaves.
Spanning 15,000 square feet across four floors, the new store proudly showcases an exquisite array of pure silk sarees, lehengas, fabrics, ready-to-wear, unstitched suits, salwar kameez, and dupattas. These offerings seamlessly blend traditional and contemporary styles, catering to every occasion. The uniqueness of these collections arises from in-house design interventions, facilitating the creation of exclusive, high-quality products. Additionally, every fabric available at the store can be authenticated through on-site real-zari testing and Silk Mark certifications, affirming the true value of the offerings.
Aligning with its Bangalore counterpart, the Hyderabad store assures a unique price match guarantee and diverse customer service options via WhatsApp commerce and video call shopping. Embracing its global acclaim, the brand pledges an engaging and personalized shopping experience, both online and offline. More than just a retail space, the new outlet represents a commitment to surpassing expectations and delighting even the most discerning consumers in the city.
Commenting on the expansion, Dinesh Talera, one of the founders of Mysore Saree Udyog, said, “Nestled in the heart of Hyderabad and surrounded by picturesque neighborhoods, this area exudes a timeless charm – much like our brand. With a legacy spanning four distinguished decades, we strive to keep up with the trends without compromising on our core DNA anchored in transparency, superior quality, and customer satisfaction. We are excited to enter a new market that resonates with our values, appreciates craftsmanship, rich heritage and reinforces our dedication to offering unparalleled elegance and service.”
Since its inception in 1982, Mysore Saree Udyog has embarked on a journey of preserving the heritage of Indian textiles by supporting the craftsmanship of over 3000 artisans across the country. The brand has remained an emblem of sophistication, representing a cultural cornerstone for ethnic wear and saree aficionados. As it expands beyond Karnataka, the brand is poised to fortify its offline retail footprint, bringing its legacy of elegance and tradition to new horizons.
22, Dec 2023
Blue Dart Announces Merry Express: Seasonal Offers on Domestic and International Shipments
Hyderabad/Mumbai, 22nd, December ’23: Blue Dart Express Limited, South Asia’s premier express-air, integrated transportation, and distribution logistics company, has announced the “Merry Express” offer ahead of the end-of-the-year festivities. This offer is valid till January 15th, 2024.
A discounted rate can be availed on all Merry Express gift shipments for both domestic and international destinations, providing customers with a comprehensive solution for all their logistics needs. While there is a flat 40% off on domestic shipments between 2 -10 kgs, and up to a 50% discount on international shipments on specific weights in the range of 3 -25 kgs across India. This offer is applicable for both domestic priority and international shipments, with conditions applied.
As a customer centric company, Blue Dart has been working on enhancing its products and services, providing added value to its customers during this festive season. With the ‘Merry Express’ offer, customers can spread the joy of the festive season by sending gifts to over 56,000+ locations within India, as well as to 220 countries and territories worldwide. The company employs technology and automation to ensure speed, safety, and reliability in seamless deliveries, enabling it to consistently deliver excellence at every touchpoint.
22, Dec 2023
Curated Living Solutions Private Limited, Unveils First Green Field Project in Andhra Pradesh Medtech Zone
Bangalore, December 22, 2023 — Curated Living Solutions Private Limited, A Divyasree Group Alternative Housing Company has inaugurated its first Green Field project in Andhra Pradesh Medtech Zone in Visakhapatnam. The Project comprising 500 beds in 2 Phases has delivered 250 beds built in 50000 SF in a sprawling one-acre campus in Phase 1. The same is inaugurated on the 22nd of December 2023.
The said accommodation is intended for use by both, the employees of the Companies operating out of AMTZ precincts as well as students who enrols in the courses offered by AMTZ. The facility is first of its kind collaboration where the land is allotted by AMTZ on a lease cum sale basis while CLSPL has invested and built the facility to operate it. This is the only housing facility on the AMTZ campus as of today and is part of the ancillary infrastructure that would help in furthering its cause.
Industrial Housing, which is a fairly nascent concept in the Indian context is fast picking up pace considering the support Industrialisation is witnessing from Governments, both State and Centre. Manufacturing Companies would want some or all of their employees living within their campuses for Cost Savings, Efficiency, and Business Continuity reasons. The company intends to seize this opportunity by actively collaborating with Public Sector Undertakings, Industrial Development Corporations, and similar establishments across India.
The Alternative Housing Division of Divyasree Group represented by its Flagship Company Curated Living Solutions Private Limited operates around 10000 beds in India covering Delhi, Pune, Bengaluru, Chennai, Hyderabad, Dehradun, Durgapur in Co-living, Student Housing, and Industrial Housing Sub Verticals. Their clients include REVA University, Manipal Group, VNRVJIT, DY Patil, and Bajaj to name a few.
The Company has recently acquired a 766-bed Student Housing Accommodation in the Campus of NSHM Academy in Durgapur, West Bengal. The vertical has a healthy 1:1 ratio of Leased beds vs Owned Beds where in the first case, properties are taken on lease and operated while in the latter, buildings are acquired/built to be operated. The MD & CEO of AMTZ Dr. Jitendra Sharma says ”As the newest addition to the AMTZ campus, Ivy League strives to contribute to the campus culture by offering a unique blend of comfort, convenience, and community, fostering an atmosphere that promotes growth, collaboration, and well-being.”
Speaking on the Occasion, Chief Executive Officer Jai Kishan Challa has said, “The idea is to grow to a 50000 Beds operational size while owning at least 25000 Beds across India in the next 5 years. To enable this, we are in the process of creating a platform by raising USD 200 mn to acquire/build Alternative Housing assets in all three sub-verticals, namely Co-living, Student, and Industrial Housing.”
Mr Bhaskar Raju N, Managing Director of Divyasree Group remarked “Considering how Alternative Housing has progressed across developed Economies in the last 30 years, this is one Vertical of Real Estate Business to watch out for in India. This domain is likely to attract significant investments in the near future simply because in Purpose Built Accommodations, Rental yields coupled with services are comparable to Commercial Real Estate”
comprising 500 beds in 2 Phases has delivered 250 beds built in 50000 SF in a sprawling one-acre campus in Phase 1. The same is inaugurated on the 22nd of December 2023.
The said accommodation is intended for use by both, the employees of the Companies operating out of AMTZ precincts as well as students who enrols in the courses offered by AMTZ. The facility is first of its kind collaboration where the land is allotted by AMTZ on a lease cum sale basis while CLSPL has invested and built the facility to operate it. This is the only housing facility on the AMTZ campus as of today and is part of the ancillary infrastructure that would help in furthering its cause.
Industrial Housing, which is a fairly nascent concept in the Indian context is fast picking up pace considering the support Industrialisation is witnessing from Governments, both State and Centre. Manufacturing Companies would want some or all of their employees living within their campuses for Cost Savings, Efficiency, and Business Continuity reasons. The company intends to seize this opportunity by actively collaborating with Public Sector Undertakings, Industrial Development Corporations, and similar establishments across India.
The Alternative Housing Division of Divyasree Group represented by its Flagship Company Curated Living Solutions Private Limited operates around 10000 beds in India covering Delhi, Pune, Bengaluru, Chennai, Hyderabad, Dehradun, Durgapur in Co-living, Student Housing, and Industrial Housing Sub Verticals. Their clients include REVA University, Manipal Group, VNRVJIT, DY Patil, and Bajaj to name a few.
The Company has recently acquired a 766-bed Student Housing Accommodation in the Campus of NSHM Academy in Durgapur, West Bengal. The vertical has a healthy 1:1 ratio of Leased beds vs Owned Beds where in the first case, properties are taken on lease and operated while in the latter, buildings are acquired/built to be operated. The MD & CEO of AMTZ Dr. Jitendra Sharma says ”As the newest addition to the AMTZ campus, Ivy League strives to contribute to the campus culture by offering a unique blend of comfort, convenience, and community, fostering an atmosphere that promotes growth, collaboration, and well-being.”
Speaking on the Occasion, Chief Executive Officer Jai Kishan Challa has said, “The idea is to grow to a 50000 Beds operational size while owning at least 25000 Beds across India in the next 5 years. To enable this, we are in the process of creating a platform by raising USD 200 mn to acquire/build Alternative Housing assets in all three sub-verticals, namely Co-living, Student, and Industrial Housing.”
Mr Bhaskar Raju N, Managing Director of Divyasree Group remarked “Considering how Alternative Housing has progressed across developed Economies in the last 30 years, this is one Vertical of Real Estate Business to watch out for in India. This domain is likely to attract significant investments in the near future simply because in Purpose Built Accommodations, Rental yields coupled with services are comparable to Commercial Real Estate”
21, Dec 2023
JK Tyre celebrates automotive excellence with the 19th Indian Car of the Year [ICOTY] & 17th Indian Motorcycle of the Year [IMOTY] awards
Bengaluru, December 21, 2023: The 19th edition of the Indian Car of the Year [ICOTY] and 17th edition of Indian Motorcycle of the Year [IMOTY] awards, proudly promoted by JK Tyre ever since its inception, was held in a spectacular function in Mumbai. These awards stand as the pinnacle of recognition in the Indian automobile industry, with a legacy of honoring excellence and innovation. The ceremony brought together top industry leaders and eminent journalists, making it a topmost highlight in the industry’s calendar.
The awards were presented by Dr. Raghupati Singhania, Chairman & Managing Director, of JK Tyre & Industries, together with ICOTY Chairman Dhruv Behl, IMOTY Chairman Bertrand Dsouza, and other esteemed jury members.
The prestigious title of the Indian Car of the Year for 2024 was awarded to Hyundai Exter. The vehicle’s [Hyundai Exter] features, innovative design, and outstanding performance set it apart in a highly competitive field, making it the undisputed favourite among judges. Simultaneously, Royal Enfield Himalayan clinched the Indian Motorcycle of the Year 2024 award, showcasing unparalleled excellence in the realm of two-wheelers.
The ICOTY Jury introduced the ‘Premium Car Award’ under the ICOTY umbrella in 2019, with the BMW 7 Series securing the prestigious title for 2024. Recognizing the rise in electric vehicles and allied with the government’s commendable initiatives, the ICOTY jury introduced the ‘Green Car Award’ in 2021, aimed at acknowledging manufacturers’ contributions to the future of mobility. The Hyundai IONIQ 5 proudly received the Green Car Award for 2024.
![JK Tyre celebrates automotive excellence with the 19th Indian Car of the Year [ICOTY] & 17th Indian Motorcycle of the Year [IMOTY] awards](https://onlinemediacafe.com/wp-content/uploads/2023/12/JK-Tyre-celebrates-automotive-excellence-with-the-19th-Indian-Car-of-the-Year-ICOTY-17th-Indian-Motorcycle-of-the-Year-IMOTY-awards.jpg)
Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Limited, said, “The ICOTY and IMOTY Awards mark a pivotal celebration of automotive excellence, underscoring the relentless pursuit of innovation and superior performance within the Indian automobile landscape. For us at JK Tyre, these awards signify a longstanding association
that reflects our commitment to fostering innovation & supporting technological advancements in our industry. As we honor the outstanding winners, we celebrate a collective acknowledgment that these awards continue to be the guiding force that drives the industry towards greater heights of success and accomplishment.”
The nominated machines underwent a rigorous evaluation by a panel of seasoned automotive journalists. The judging process revolved around multiple customer-centric parameters, ensuring a comprehensive analysis of each vehicle’s merits. Price, fuel efficiency, styling, comfort, safety, performance, practicality, technical innovation, value for money quotient, and aptness for Indian driving conditions were integral factors that shaped the verdict.
Mr. Dhruv Behl, Chairman of the ICOTY Jury, said, “I’d like to congratulate the winners for pushing the envelope in their respective segments and putting cutting-edge vehicles on our roads. I’d also like to say what an honour it is to be Chairman of this highly illustrious jury. Bear in mind, the ICOTY jury has a cumulative road-testing experience of 327 years, with an average of 18 years of experience for each jury member.”
Mr. Bertrand Dsouza, Chairman of the IMOTY Jury, said, “The Indian Motorcycle of the Year 2024 is a wonderful collection of some of the most superior machinery seen on Indian roads in the year gone by. Technology and performance are undoubtedly the flavour of this year nominees, and this reflects the sentiments of the Indian consumer who are looking for niche motorcycles that are exciting and fun to ride. The Indian Motorcycle of the Year 2024, the Royal Enfield Himalayan embodies all those characteristics, it’s fun to ride, is priced well, and matches the aspirations of a generation that is young at heart and in mind!”
On winning the ICOTY 2024 award, Mr. Tarun Garg, COO, of Hyundai Motor India, said, “I’m incredibly grateful for the recognition bestowed upon Hyundai with the ICOTY win for Exter and the Green Car of the Year title for IONIQ 5. A massive thank you to the esteemed jury for this honor. The overwhelming response, with Exter amassing over 100,000 bookings and IONIQ 5 sales reaching 1100 units, reflects the trust and support from our amazing customers. Hyundai Motor is committed to setting benchmarks with our products and services. Here’s to driving innovation and exceeding expectations!”
On winning the IMOTY 2024 award, Mr. Siddhartha Lal, Managing Director & CEO, Eicher Motors Ltd, said, “We are honored to be awarded the Indian Motorcycle Of The Year 2024. A big thank you to the jury members for recognising the new Himalayan with this award and to our consumers who have given it such a positive response. The new Himalayan is an exceptional motorcycle; and is among the top adventure tourers in the world today. This recognition marking our fourth IMOTY award in the last six years, a testament to our commitment to delivering outstanding motorcycles. We extend our sincere gratitude to the IMOTY jury and express our appreciation to JK Tyre for this.”
On winning the Premium Car of The Year 2024 award, Mr. Vikram Pawah, President, BMW Group India, said, “I would like to thank the ICOTY jury members for recognizing the BMW 7 as a clear winner that it is. The seventh generation of the BMW 7 Series is a symbol of ‘Forwardism’ that continuously challenges the ordinary, a unique quality distinguishing those who shape what’s next. The all-new 7 is the face of the new luxury class which stuns through its presence, progressiveness and emotion. It is a statement fit for progressive leaders, a piece of art – ensuring lasting fascination tomorrow and beyond.”
On winning the Green Car of The Year 2024 award, Mr. Tarun Garg, COO, of Hyundai Motor India, said, “We are immensely grateful to the ICOTY jury for choosing the Hyundai IONIQ 5 as the Green Car of the Year. This recognition, alongside the remarkable 1100+ sales since its January 2023 launch, is a testament to the shared commitment towards a sustainable future. A sincere thank you to our valued customers for their overwhelming response, acknowledging the IONIQ 5’s innovation and eco-friendly impact. Hyundai is dedicated to pioneering the electric revolution, and this award fuels our passion to drive a cleaner, greener tomorrow.”
21, Dec 2023
White Rivers Media gears up for the new year by clocking 25+ business accounts in Q4 of 2023
21st December, 2023, Mumbai: The last quarter of 2023 saw White Rivers Media do campaigns for Frooti, Dettol, Tata NourishCo, Astral, Crunchyroll India, boAt, Pass Pass Pulse, Chingles, Glenmark Pharmaceuticals, Zoomcar, Radico Khaitan amongst others.
The agency has seen its business grow on the back of generative AI activations, trend-setting influencer-brand integrations, and evocative digital films, delivering a diverse set of strategic and tactical campaigns for brands across categories.
This year also saw White Rivers Media launch WRM Digital Studios, an agile digital-first production arm. The studio brought to life Astral Foundation’s initiative to support Rajasthan’s eco-feminist Piplantri village, a drought-proof oasis that celebrates the birth of its daughters by planting saplings.
Another original production, the #DettolProtectsTomorrow digital film, encouraged the nurturing of childhood curiosity and learning, empowering today’s parents to let their children explore without fear of germs, with the protection of Dettol.
Swiggy Dineout captured hearts in the cluttered Indian festive season with the #TogetherWaliDiwali film. Reliance Jewels adorned their new collections with films that rekindled India’s love for traditional art. All were conceptualized and produced by WRM.
WRM in collaboration with the Curativity platform created from scratch the identity of ‘Say Never’, the brand-new caffeine-based energy drink from Tata NourishCo.
The agency is also entrusted with expanding Frooti’s online presence while tailoring a bespoke short-video content strategy for Zoomcar.
In addition, the agency landed big hits in the AI and CGI arena with compelling content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.
WRM also carved an all-new niche in the localization of international internet sensations for India. They brought the multicultural international dance group The Quick Style to the country on multiple occasions, with their most viral piece of content coming from the boAt collaboration.
The agency also collaborated with boAt to bring global YouTube superstar IShowSpeed to India, who thoroughly enjoyed getting caught up in World Cup fever.
Mitesh Kothari, Co-founder, and Chief Creative Officer of White Rivers Media said, “2023 has been a transformative year for us and for advertising as a whole. We made our aspiration of making WRM a nationwide tech-first creative powerhouse a reality. Given that generative AI is fundamentally altering global creative business models, I am grateful to all our clients who recognize our ability to ensure their brands’ set pace”
Reinforcing their leadership status in the entertainment marketing ecosystem, WRM splashed a larger-than-life Gadar 2 mural on Mumbai’s tapestry for Zee Studios, crafted a unique Oppenheimer experience on WeTransfer for Universal Pictures India, and spearheaded digital promotions for some marquee shows from Sony LIV and Amazon mini tv
21, Dec 2023
Cashfree Payments receives Payment Aggregator license from the RBI ; starts onboarding of merchants across India
Bangalore, 21 December 2023: Cashfree Payments, India’s leading payments and API banking company announced that it has become one of the first payment service providers to receive the Payment Aggregators license from the RBI. Cashfree Payments is open to onboarding merchants from across the country.
A company spokesperson said, “Securing the Payment Aggregator (PA) license from the RBI is a pivotal moment for Cashfree Payments, affirming our focus on compliance and highlighting the significance of a well-regulated payments landscape. We are now onboarding new merchants on our payment gateway. We are very excited about this new phase of our journey, where we continue to drive exponential growth and retain our market leadership as the preferred aggregator in the payments space.”
Currently, Cashfree Payments enables more than 3,00,000 businesses with payment collections, payouts, bulk refunds, expense reimbursements, loyalty and rewards product offerings. It has launched multiple products across Identity verifications, escrow management, BNPL, orchestration platform, and cross-border payments in the last one year.
Cashfree Payments is one of the leading online payment aggregators and also leads the way in bulk disbursals in India with its Payouts with over 50% market share. India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem.
Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments solutions are used in eight other countries including the USA, Canada, and UAE.
21, Dec 2023
Swiggy partners with Simpl; Now Bangalore customers can order with 1 Click
Bengaluru, December 21th, 2023: Ahead of the year-end celebrations, Simpl – India’s foremost Checkout Network – today announced a partnership with Swiggy, India’s leading on-demand convenience platform, to offer a 1-tap Checkout experience to millions of its customers across food delivery, Swiggy instamart, and soon on Dineout, and Swiggy Genie. The partnership assumes significance as the demand for Swiggy’s on-demand services increases multifold during the holiday season led by Christmas and New Year’s Eve celebrations. This, coupled with five weekends in December, is going to contribute to a significant increase in demand for services from food and hyperlocal delivery companies.
With this partnership, millions of customers across the country will be able to place orders from over 2.9 lakh restaurant partners enabled on Swiggy, and access thousands of products from Swiggy instamart while availing of other services from Swiggy with the convenience of Simpl’s 1-Tap.
Commenting on the partnership, Nitya Sharma, Founder and Chief Executive Officer of Simpl, said, “An increasing number of customers today are seeking convenience while transacting online with food and hyperlocal delivery sectors among their top choices. As these services are also availed multiple times in a day, it necessitates the need for a quick and convenient checkout to enhance customer experience. Simpl, as a customer-focused organisation, has been the preferred choice of millions of customers and this partnership with Swiggy is intended to bring greater convenience and trust to our combined customer base in the upcoming holiday season. It will also help strengthen our presence in this space where convenience is becoming a real differentiator”.
Currently, several large enterprises and emerging Direct-to-Customer (D2C) merchants in the food and hyperlocal delivery space offer Simpl’s 1-Tap Checkout to millions of their customers across the country. Over the last two years alone, Simpl has witnessed a 75% growth in transactions for food and beverages, and hyperlocal categories, accompanied by a 48% increase in transacting users.
Anurag Panganamamula, Vice President of Revenue and Growth at Swiggy said, “Our mission is to offer unparalleled convenience and an elevated experience to our customers across the platform – from search to checkout and delivery. With Simpl’s 1-Tap Checkout integrated into our platform, especially ahead of the holiday season, millions of customers across the country will be able to access their food, and home needs, and dine out seamlessly”
Today, Simpl is the preferred checkout partner for over 26,000 small, medium and large enterprises and D2C merchants across the country who make use Simpl’s 1-Tap Checkout and its Checkout solutions to bring trust and convenience for millions of their customers.
